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      "body": "![](https://cdn-images-1.medium.com/max/800/0*NeEzO4iPCrcInmn-)\n\nWith the advent of [solidity](https://en.wikipedia.org/wiki/Solidity) programming language and the rise of **Ethereum**, “an [open-source](https://en.wikipedia.org/wiki/Open-source), [public](https://en.wikipedia.org/wiki/Types_of_blockchain), [blockchain](https://en.wikipedia.org/wiki/Blockchain_(database))-based [distributed computing](https://en.wikipedia.org/wiki/Distributed_computing) platform and operating system featuring [smart contract](https://en.wikipedia.org/wiki/Smart_contract) (scripting) functionality” the rise of decentralized applications officially began. As of today, there are over [1,600](https://www.stateofthedapps.com/stats) dapps in operation, ranging from games, gambling and media to payment options, finance, governance, identity and beyond. Generally speaking a dapp is equipped with the [following features](https://github.com/DavidJohnstonCEO/DecentralizedApplications): i) [open-source](https://en.wikipedia.org/wiki/Open_source) ii) autonomous iii) no central authority iv) data/records stored in a public, decentralized [blockchain](https://en.bitcoin.it/wiki/Block_chain) v) user-consensus, and vi) a cryptographic token that is used for transactions and incentivization.\n\nWith these qualities, paired with all of the innovation spinning out of the decentralized and open-source atmosphere, a new economic form is being established, one that integrates and upholds the virtues and sensibilities that many conventional economic systems have lost.\n\n### Free & Secure\n\nIn the light of [recent security breaches](https://medium.com/hyperbridge/rogue-data-ebe216fdb569) protection of data and user information is being taken far more seriously. The economy of the future is being built around decentralized platforms and dapps, and will focus on providing what technology users increasingly crave: security, choice, utility and freedom. While platforms and dapps implementing blockchain technology with user-focused governance models arguably form with security, transparency, and user-value central to their model, it will remain essential that users and developers alike seek out and populate environments that uphold and maintain that which they value.\n\nThe continued development of a vast array of decentralized platforms means users have choice in the digital environment that best aligns with their specific needs and values. This is leading to a marketplace of healthy competition where platforms must compete for users to populate their network, meaning that those platforms which maintain an adherence to security and service, those that are upholding the will of their users, will grow and succeed, and those that are not, will lose users to their superior counterparts.\n\n### Eliminating the risks of centralization\n\nWhen considering the reasons why decentralized applications are poised to replace traditional centralized services and experience mass adoption, security and the integrity of data are at the top of of the list.\n\nReplacing older channels of distribution would necessitate content delivery dapps, dapp stores, and other decentralized applications to be hosted, not on centralized networks like the Google Play Store, but on a decentralized system. Encouraging and upholding the dictates, or lack thereof, of true decentralization means the technology community and users will be able to eliminate the censorious and discriminatory mediation that comes with centralized platforms like the Apple App Store, which recently tightened its rules on the type of cryptocurrency-oriented apps that could be listed.\n\n### Helping creators to build the decentralized future that blockchain promises\n\nAccording to the Berkeley Round Table of the International Economy, [a decentralized future](http://www.brie.berkeley.edu/wp-content/uploads/2015/02/Juri-Mattila-.pdf) poses many potential benefits to society and the economy, but as with any burgeoning technology much work must be done to mature blockchain from its infantile and theoretical stage to an era of practicality and mass-adoption. Many unexplored ideas in the blockchain ecosystem require solutions and supplementary innovations related to functionality and usability. To turn these ideas into workable decentralized solutions, creators need tools, access, and support that will allow them to develop and distribute their innovations. Distributed platforms that assist with the development, fundraising and distribution dapps will be at the forefront of this new era, serving creators so they can build self-governing protocols, self-executing contract platforms, and autonomous systems on the blockchain.\n\n### Conclusion\n\nIn an [earlier post](https://medium.com/hyperbridge/whats-so-great-about-dapps-5ac33083ec3e), we mentioned the many technological changes dapps will bring to the new era of the World Wide Web. At Hyperbridge we are primarily motivated by the technological evolution that is taking place, and this remains to be the inspiration behind the development of [BlockHub](https://medium.com/hyperbridge/10-reasons-why-blockhub-has-a-serious-jump-on-things-d2a068513a12), a platform that will be used by our users to crowdfund, optimize and deploy decentralized applications.\n\nBlockHub is being designed to empower developers who are building decentralized applications, paving the way for the proliferation of open-source, applications that will boast higher standards of security, openness and user/developer involvement.\n\n![](https://cdn-images-1.medium.com/max/800/0*Tv7hymZy6YcefsVx)\n\nThough we are still in the early stages of dapp creation and distribution platforms — whether in the content delivery, dapp hosting or building platforms, the blockchain community will only achieve its vision of a secure future by forming community, collaborating and maintaining a high-standard of conduct and adherence to the virtues and values inherent to the decentralized and open-source environment. If things go according to plan, BlockHub will champion the future of dapp development and contribute to the decentralized, secure, and peer-to-peer future that we all covet.\n\nWe want to hear from you: email us at [email protected] if you have any queries or comments.",
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      "body": "@@ -135,18 +135,16 @@\n  a lost \n-**\n world; t\n",
      "json_metadata": "{\"tags\":[\"blockchain\",\"dapps\",\"gaming\",\"technology\",\"cryptoeconomics\"],\"image\":[\"https://cdn-images-1.medium.com/max/2000/1*j6oSynz1FSni3-3O-46pSQ.png\",\"https://cdn-images-1.medium.com/max/1600/0*J4BLREjhs5LP8r1y\"],\"links\":[\"https://www.gamasutra.com/view/news/262787/New_survey_looks_at_the_economics_of_indie_game_development.php\",\"https://www.theverge.com/2017/4/6/15209220/youtube-partner-program-rule-change-monetize-ads-10000-views\",\"https://www.newsbtc.com/2018/06/18/ethereum-gaining-50000-developers-per-month-king-dapps/\",\"https://en.wikipedia.org/wiki/Decentralized_autonomous_organization\",\"https://www.investopedia.com/terms/p/proof-stake-pos.asp\",\"https://www.investopedia.com/terms/p/proof-work.asp\",\"https://bitcoinmagazine.com/articles/bitcoin-transaction-fees-are-pretty-low-right-now-heres-why/\",\"http://ritholtz.com/2017/08/primer-on-cryptocurrency/\",\"https://www.investopedia.com/terms/s/storeofvalue.asp\",\"https://en.wikipedia.org/wiki/Middleware\",\"https://atlant.io/\",\"https://wepower.network/\",\"https://en.wikipedia.org/wiki/Operating_system\",\"https://www.metronome.io/\",\"https://bulleon.io/\",\"https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3146191\",\"https://www.technologyreview.com/s/610614/how-network-theory-predicts-the-value-of-bitcoin/\",\"https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3141050\",\"https://medium.com/@clearblocks/valuing-bitcoin-and-ethereum-with-metcalfes-law-aaa743f469f6\",\"https://www.intelligenthq.com/innovation-management/the-economics-of-blockchain-protocols/\",\"https://www.bitcoinmarketjournal.com/\",\"https://cryptocanucks.com/meet-hyperbridge-the-digital-distribution-platform-of-the-future/\",\"https://hyperbridge.org/whitepaper/\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
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      "title": "The Economics of Decentralized Distribution Platforms (and How to Find the Right One)"
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      "author": "hyperbridge",
      "body": "![](https://cdn-images-1.medium.com/max/2000/1*j6oSynz1FSni3-3O-46pSQ.png)\n\nDeveloping a successful indie game is not unlike exploring a lost **world; the venture can transport you from the glorious high of stumbling upon a lost city to the humbling experience of not being able to enter. Tom is one game Dev on Steemit who knows this saga well. After a year of sluggish interest, gamers flocked to his lost worlds survival game, but now he is ready to abandon not only the game but his studio as well. Operational expenses for the mid-budget sleeper have eaten away at his project funds.\n\nThis would have been the end of Tom’s saga — another gaming post mortem to dissect, only to find a [decent portion of developers fail to even recover their development costs](https://www.gamasutra.com/view/news/262787/New_survey_looks_at_the_economics_of_indie_game_development.php). But rather than fold shop, Tom is following his peers over to gaming platforms running on the decentralized platforms that utilize distributed ledger technology and blockchain. Instead of running on centralized servers, dApps run on open source, decentralized peer-2-peer blockchain networks, allowing Tom to sell his game assets directly to users.\n\nWith no central administrator to take huge commissions, value created in the network is shared among the gaming platform developers and players. Content platforms such as Youtube, iTunes and Amazon, meanwhile, are charging 30 percent or more in commissions while raising the bar before content producers can receive any kind of revenue (e.g. after [10,000 views on Youtube](https://www.theverge.com/2017/4/6/15209220/youtube-partner-program-rule-change-monetize-ads-10000-views)).\n\n**Tom’s downfall was having to pay these platforms high commissions on declining revenues for game assets.** The blockchain seeks to wrest control from these powerful centralized e-commerce marketplaces seeded with billions of dollars in dot-com financing, and give that control back to users and developers.\n\nTom’s dilemma is how to value and choose the right gaming platform on the blockchain. The number of decentralized apps (DApps) is [expected to more than double](https://www.newsbtc.com/2018/06/18/ethereum-gaining-50000-developers-per-month-king-dapps/) from under 1,000 in 2017 to over 2000 in 2018. Dozens of gaming dapps have launched on the blockchain over the past year alone. These dapps mostly use economic models and software protocols whose economic viability have not yet been proven, portending a great reckoning ahead. Some, no doubt, will fail to create value. Which of the gaming platforms is going to incentivize players to play Tom’s games, and create and distribute enough value among platform users to make his game viable?\n\n### Dapp Valuation\n\nA dapp network in which value creation is evenly shared among **participants, network effects play an important role in valuation. Also known as [decentralized autonomous organizations](https://en.wikipedia.org/wiki/Decentralized_autonomous_organization) (DAOs) — organizations whose operations are encoded in smart contracts running on the blockchain — dapps are postulated to one day provide more value within their network than a multinational company. That future is not far off. Some dapps will grow to dominate their space — future Amazons of travel, gaming, ride-sharing, and so on, all running on decentralized apps. Meanwhile, large enterprises are transitioning business functions to dapps running on blockchains (e.g., payments processing, supply chain management, etc.).\n\nUnlike investing in a company, one does not invest in shares in a dapp but in *tokens* distributed among many token holders. Like dapps that run autonomously with no controlling authority, the majority of tokens are not controlled by a central authority. Less than a majority share of tokens are typically held to compensate the founding team (about 20%), and support developers, operations and marketing.\n\nA dapp, therefore, creates more shared value, and transfers this value among parties through consensus rather than a centralized authority.** By investing in a gaming platform token, Tom will invest in the shared infrastructure and receive an equal share of the revenue. Meanwhile, the lower barriers to entry — whereby tokens can buy shared ownership and equal voting rights in a dapp — will stimulate usage of these platforms.\n\nValue on this network is reflected in the value of the currency of this micro economy. Activity on dapp networks is incentivized and engaged by cryptographic tokens — the currency of the token economy. These tokens are used to value the network. A cryptographic algorithm is used to verify value on a node (generally through [proof of stake](https://www.investopedia.com/terms/p/proof-stake-pos.asp) or [proof of work](https://www.investopedia.com/terms/p/proof-work.asp)). This value ultimately depends on the protocols used to incentivize and reward platform users.\n\nCurrently, a high fee per transaction makes micropayments for a song or a game token impractical. [But that may eventually change](https://bitcoinmagazine.com/articles/bitcoin-transaction-fees-are-pretty-low-right-now-heres-why/).\n\n![](https://cdn-images-1.medium.com/max/1600/0*J4BLREjhs5LP8r1y)\n\n### Valuing Token Assets\n\n**How is Tom to decide to which platform to take his digital game assets?** There are a number of variables that may help him decide.\n\n> Tokens — the fuel for the platform and the means to value a token economy — > can have different functions. As the dean of valuation, [Aswath Damodaran](http://ritholtz.com/2017/08/primer-on-cryptocurrency/) notes, it is important to distinguish between a cryptocurrency, which cannot be valued, and a cash flow generating asset such as a Dapp, which can be valued.\n\nAll Dapps use a proprietary tokens to create incentives and activate action on a network. Tokens can:\n\n* Serve as a [store of value](https://www.investopedia.com/terms/s/storeofvalue.asp) as the currency, for example, for Type I Dapps (e.g., Bitcoin or Litecoin). Currencies are valued relative to each other. The Bitcoin and Litecoin Dapps do have a value beyond a store of value as a payment service. Have a utility function such as Type II and III apps (e.g., ETH providing access to the Ethereum [software layer](https://en.wikipedia.org/wiki/Middleware) for Dapps). Type II Dapps add a software layer to Type I Dapps to provide advanced functionality upon which Type III apps are developed. Be backed by assets (e.g., [ATLANT](https://atlant.io/) shares in real estate assets or [WePower](https://wepower.network/) (WPR) selling renewable energy production). Whereas Type I Dapps act as an [OS](https://en.wikipedia.org/wiki/Operating_system) and Type II apps a software layer, Type III apps provide utility through products and services.\n\n> The ICO or initial coin offering, akin to an IPO, plays an important role in > giving a token a market price. Investors, however, have the highest appreciation potential by investing in the ICO when the market value is the most difficult to establish.\n\nThe pre-sale, often only open to institutional investors, provides the highest discounts on tokens. Dapps aspiring to run true meritocracies such as the cross-chain cryptocurrency [Metronome](https://www.metronome.io/) and payment service [Bulleon](https://bulleon.io/) are leading the trend in opening up pre-sales to all investors.\n\nBut these aren’t the only methods of distinguishing between good dapps and great ones.\n\n### Peer Pressure and Network Effects\n\nFor Type I and II tokens with no tangible assets, [network effects](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3146191) have a greater influence on the valuation. Absent assets and confidence in a platform play a significant role in determining value, and confidence is highly influenced by network effects.\n\nAs a token holder, game devs, players, marketers and other investors have the potential to gain from any appreciation in the currency. Generally, the more market participants using the platform the more value is created for the token holders.\n\nWith the costs distributed evenly among users, the overhead of content producers should be significantly reduced. All members, therefore, have more of an incentive to promote the system and benefit from reduced costs, higher revenue, and potential token appreciation.\n\nThese network effects and low commissions are motivating the migration across content platforms, from example, from YouTube to Fixxo and Amazon to Alicoin.\n\nMore specifically, we can measure the network effect according to Metcalfe’s Law — the value of a network proportional to the square of the number of its nodes.\n\nMetcalfe’s Law has shown to be an accurate predictor of the [valuation](https://www.technologyreview.com/s/610614/how-network-theory-predicts-the-value-of-bitcoin/), [overvaluation](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3141050) and [undervaluation](https://medium.com/@clearblocks/valuing-bitcoin-and-ethereum-with-metcalfes-law-aaa743f469f6) of cryptocurrencies. This same metric has shown to be a proxy for the value of social media networks.\n\nNetwork effects are also important for Type III tokens, but importantly, asset value can be used. A token’s value is represented by the total value of an asset divided by the number of tokens outstanding. Since most token issuance is finite, **as the activity in the network increases (active users, revenue), the value of the network should increase**.\n\n### The Power of the Protocol\n\nN**etwork effects are inextricably linked to the effectiveness of the** protocol. The protocol encodes the platform rules and incentive system used to motivate the use of the platform.\n\nIf Tom’s favorite game developer is on XYZ platform, Tom is likely to follow him. But how developers and players are incentivized to play on the platform will ultimately influence whether they stay or take their game concepts and assets to another gaming dapp with higher shared value. The viability of the hundreds of tokens and their incentive mechanisms is the great unknown in these early days of the dapp world. As platform activity picks up, winners and losers will quickly be identified. Therefore, Tom, who undoutedly wants to avoid another failure, also needs to consider the protocol in the token valuation. Once again, the key metric is activity on the platform.\n\nIs revenue per platform user growing? Another measure of market activity is [market value](https://www.intelligenthq.com/innovation-management/the-economics-of-blockchain-protocols/) (based on supply and demand) and the velocity of the cryptocurrency, which equals the number of users and their level of activity.\n\nThe economics of dapps cannot be separated from the economics of the blockchain on which they run. Only two years ago, dapps ran almost exclusively on the Ethereum network. Many new blockchain architectures have been introduced over the last year to compete with Ethereum as the preferred platform for Type III apps. These blockchains seek to provide solutions to Ethereum’s scalability problem. Blockchain speeds ranging from 15 transactions per second (tps) for Bitcoin or 1,000 tps for Ripple and Stellar to 100,000 tps for Waves will significantly change the above protocol valuation equation.\n\nTom is more likely to be influenced by a more casual and less approximate measure of network dynamics — popularity — measured by the number of developers and users in the network. In other words, Tom will be highly influenced by the game platforms chosen by his favorite devs and peers. Most estimations of valuation are being made in the pre-ICO stage before significant network activity develops. Practically, factors that may have more weight identified by a survey of 250 token investors by the [Bitcoin Market Journal](https://www.bitcoinmarketjournal.com/) include the track record of the team, the viability of the concept, market growth prospects, user adoption and buzz as key determinants of an ICO token valuation.\n\nThese measures, in turn, can be predictors of the future level of network dynamics, and thus shared value creation enjoyed by Dapp market users. Moreover, many new gaming dapps such as [Hyperbridge’s BlockHub](https://cryptocanucks.com/meet-hyperbridge-the-digital-distribution-platform-of-the-future/) have built-in crowdfunding mechanisms for game developers, which could help Tom keep his game development pipeline open and viable.\n\nTo find out more about BlockHub, check out the [whitepaper](https://hyperbridge.org/whitepaper/).",
      "json_metadata": "{\"tags\":[\"blockchain\",\"dapps\",\"gaming\",\"technology\",\"cryptoeconomics\"],\"image\":[\"https://cdn-images-1.medium.com/max/2000/1*j6oSynz1FSni3-3O-46pSQ.png\",\"https://cdn-images-1.medium.com/max/1600/0*J4BLREjhs5LP8r1y\"],\"links\":[\"https://www.gamasutra.com/view/news/262787/New_survey_looks_at_the_economics_of_indie_game_development.php\",\"https://www.theverge.com/2017/4/6/15209220/youtube-partner-program-rule-change-monetize-ads-10000-views\",\"https://www.newsbtc.com/2018/06/18/ethereum-gaining-50000-developers-per-month-king-dapps/\",\"https://en.wikipedia.org/wiki/Decentralized_autonomous_organization\",\"https://www.investopedia.com/terms/p/proof-stake-pos.asp\",\"https://www.investopedia.com/terms/p/proof-work.asp\",\"https://bitcoinmagazine.com/articles/bitcoin-transaction-fees-are-pretty-low-right-now-heres-why/\",\"http://ritholtz.com/2017/08/primer-on-cryptocurrency/\",\"https://www.investopedia.com/terms/s/storeofvalue.asp\",\"https://en.wikipedia.org/wiki/Middleware\",\"https://atlant.io/\",\"https://wepower.network/\",\"https://en.wikipedia.org/wiki/Operating_system\",\"https://www.metronome.io/\",\"https://bulleon.io/\",\"https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3146191\",\"https://www.technologyreview.com/s/610614/how-network-theory-predicts-the-value-of-bitcoin/\",\"https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3141050\",\"https://medium.com/@clearblocks/valuing-bitcoin-and-ethereum-with-metcalfes-law-aaa743f469f6\",\"https://www.intelligenthq.com/innovation-management/the-economics-of-blockchain-protocols/\",\"https://www.bitcoinmarketjournal.com/\",\"https://cryptocanucks.com/meet-hyperbridge-the-digital-distribution-platform-of-the-future/\",\"https://hyperbridge.org/whitepaper/\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
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      "title": "The Economics of Decentralized Distribution Platforms (and How to Find the Right One)"
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      "author": "hyperbridge",
      "body": "![](https://cdn-images-1.medium.com/max/800/0*Dabj1bmNH7hm7xIr)\n\n[https://unsplash.com/photos/Xeo_7HSwYsA](https://unsplash.com/photos/Xeo_7HSwYsA)\n\nOnce hesitant onlookers have started dipping their toes in the turbulent yet powerful waters of emerging blockchain technology, and increasingly, established companies and technology upstarts are beginning to explore decentralization as both a business philosophy and as a way of structuring their technology. The gaming industry especially, under heavy strain from corporate dominance and a saturated market, is seeking new avenues for growth opportunity, and is pursuing decentralized and open platforms with an increasing fervor.\n\n**But simply jumping on board the blockchain train without having anything to offer would be both counter-productive from a business perspective, and a disservice to the movement towards a free, open, and decentralized internet.**\n\nTo understand why we are passionate about providing broader access to dApps we’ll take a look at some of the diverse ways in which technology startups are implementing blockchain technology in an effort to discover new methods of monetization that will compel the public to inhabit and interact within these networks, including our own technology, [BlockHub](https://hyperbridge.org/whitepaper/), a digital distribution platform, marketplace, and community environment that will serve as the home for established [dApps](https://medium.com/hyperbridge/whats-so-great-about-dapps-5ac33083ec3e), and those still in development.\n\n**1. CryptoCountries**\n\n![](https://cdn-images-1.medium.com/max/800/0*PEWiyzfdcIju-EOc)\n\n[CryptoCountries](https://cryptocountries.io/) is currently the most successful dApp in Ethereum’s network, overtaking the recently thriving CryptoKitties by achieving a[ $45-million-dollar-transaction](https://btcmanager.com/monetized-digital-gaming-taken-ethereum-blockchain/) volume within one week. The premise of the game lies in the real ownership of definite, individual pieces of a digitized copy of the world. However, at 4.5 ETH, the barrier of entry is extremely high. In compensation though, because of the finite and very small supply, prices rise incredibly quickly and a profit, at present, is almost always a guarantee.\n\n**2. Etherbots**\n\n![](https://cdn-images-1.medium.com/max/800/0*k-b2bxyXJTjH8XJh)\n\nAmong the multitude of collection and trading-based games within the ecosystem, [EtherBots](https://etherbots.io/) stand out as the only one that actually provides a gameplay which does not feel like a cuter version of a digital stock exchange. The game fails to offer the “discovery” and “breeding” monetizing appeal that CryptoKitties and CryptoCountries have but it makes up for this by integrating legitimate game-like elements such as customization and battling.\n\n**3. Enjin Coin**\n\n![](https://cdn-images-1.medium.com/max/800/0*wo34iHfeBQrt1Bgw)\n\nPurchasing and trading cryptocurrency can be too technical of a task for most, but [Enjin Coin](https://enjincoin.io/) may rid that barrier with its linear and user-friendly[ Enjin Wallet](https://blog.enjincoin.io/blockchain-powered-video-game-monetisation-part-ii-89c6a7ef672d). The “wallet” enables the conversion of fiat currencies to crypto and vice-versa. This would stand as the preliminary foundation of all transactions conducted using the ENJ currency.\n\nEnjinCoins posits several modes of monetization anchored to its “wallet” system. Primarily, it introduces the concept of multi-game tokenization within a single market. Several games within its jurisdiction would be able to have their in-game assets and items tokenized into ENJ coins. Consequently, gamers within the same ecosystem would be able to liquefy their assets into ENJ coins and use it to purchase other items from other games. This fluidity of transactions and ease of asset trading can potentially become a core model for all other platforms to follow.\n\n**4. BitGuild**\n\n![](https://cdn-images-1.medium.com/max/800/0*MnV36trM9PEioE_3)\n\nRoughly similar to EnjinCoin and DMarket’s market fluidity, [BitGuild](https://bitguild.io/) introduces its own market and corresponding cryptocurrency — the platinum token ([PLAT](https://icodrops.com/bitguild/)). Serving as its fluid currency, the PLAT could easily replace a presently strained payment system. In addition, PLAT could also allow developers to list their games in BitGuild’s platform to sell them, with BitGuild taking less than 10% as its cut.\n\n**5. BlockHub**\n\n![](https://cdn-images-1.medium.com/max/800/0*0bEEp087sJrOqYhK)\n\nBlockHub will simplify the monetization potential of games by allowing developers to ‘tokenize’ any aspect of their application. What makes BlockHub unique is the fact that the platform will not only host applications but **it will also offer developers the necessary tools to easily build, deploy, fund, and market their products while giving the consumer an easy way to discover and support applications that they love while benefiting from their potential for monetization**.\n\nAnd as we’ve seen, the potential for blockchains is huge and only growing by the day. To not take advantage of the fact would be a missed opportunity. It is our hope that by spreading the word, we may foster a growing audience that is not only crucial for the development of the industry but also critical to its future.",
      "json_metadata": "{\"tags\":[\"blockchain\",\"gaming\",\"technology\"],\"image\":[\"https://cdn-images-1.medium.com/max/800/0*Dabj1bmNH7hm7xIr\",\"https://cdn-images-1.medium.com/max/800/0*PEWiyzfdcIju-EOc\",\"https://cdn-images-1.medium.com/max/800/0*k-b2bxyXJTjH8XJh\",\"https://cdn-images-1.medium.com/max/800/0*wo34iHfeBQrt1Bgw\",\"https://cdn-images-1.medium.com/max/800/0*MnV36trM9PEioE_3\",\"https://cdn-images-1.medium.com/max/800/0*0bEEp087sJrOqYhK\"],\"links\":[\"https://unsplash.com/photos/Xeo_7HSwYsA\",\"https://hyperbridge.org/whitepaper/\",\"https://medium.com/hyperbridge/whats-so-great-about-dapps-5ac33083ec3e\",\"https://cryptocountries.io/\",\"https://btcmanager.com/monetized-digital-gaming-taken-ethereum-blockchain/\",\"https://etherbots.io/\",\"https://enjincoin.io/\",\"https://blog.enjincoin.io/blockchain-powered-video-game-monetisation-part-ii-89c6a7ef672d\",\"https://bitguild.io/\",\"https://icodrops.com/bitguild/\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
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      "author": "hyperbridge",
      "body": "![](https://cdn-images-1.medium.com/max/1600/0*bMShGfajpGYT9jFv)\nPhoto by [Jippe Joosten](https://unsplash.com/@jippe_joosten?utm_source=medium&utm_medium=referral) on [Unsplash](https://unsplash.com/?utm_source=medium&utm_medium=referral)\n\nBeing one of the [fastest growing industries in the world](http://www.theesa.com/article/us-video-game-industry-revenue-reaches-36-billion-2017/), the gaming industry is primed for further success in the coming decade. There are several reasons for this, but continued growth and expansion is primarily being driven by increased adoption and innovation with the blockchain space, Virtual Reality (VR) and Augmented Reality (AR) innovation, as well as the expanding demographic of gamers and enthusiasts.\n\nLet’s quickly look in to these three factors and explore why video games will likely be at the forefront of our digital future.\n\n#### **1. Blockchains**\n\nBlockchain technology is currently at the center of the movement back to a decentralized Internet. Decentralized networks are composed and made possible by individual computers. Because of its inherent structure, a blockchain is far more immune to malicious interventions than its centralized counterpart, and can offer “[true ownership](https://hackernoon.com/whats-so-great-about-true-ownership-of-virtual-game-items-be629e5ae900)” to all things within its jurisdiction.\n\nThe implications of storing and securing information on a blockchain will be [a major breakthrough for gamers and developers](https://medium.com/hyperbridge/10-reasons-why-blockhub-has-a-serious-jump-on-things-d2a068513a12), as the technology improves data integrity with [digital assets that may be tokenized, traded, and stored](http://www.newsweek.com/how-blockchain-about-completely-disrupt-gaming-860146). Blockchain integrations will allow for unmediated, secured, cheap, fluid, and fast transactions for in-game exchange and enable players to transfer and securely store in-game value they have created on to the blockchain.\n\nBlockchains may be [the future of distribution](https://medium.com/hyperbridge/running-out-of-steam-rethinking-digital-distribution-d9fab7abb8c5) as well. With that said, while blockchains allow us to solve many problems by introducing a trustless intermediary, they are certainly not the solution to everything.\n\n#### **2. XR (Virtual Reality, Augmented Reality, Mixed Reality)**\n\nIf the first picture that comes to mind when you read the term *Virtual Reality,* is a space helmet with fancy visors projecting fantastic images to its wearer, it’s because the idea was accurate… 20 years ago. Today, VR technology actually targets not just an isolated sensory input, rather, it pushes for the incorporation of [touch, hearing, and even smell](https://www.nature.com/articles/s41467-018-03262-4) within its execution.\n\nWhile the obvious uses of VR may seem limited to entertainment, nothing could be further from the truth. At present, it has already ingrained itself in the fields of [military, medicine, education, social studies](https://en.wikipedia.org/wiki/Applications_of_VR), and others. VR allows us to train, study, experiment, test, and execute otherwise fatal or simply impossible tasks.\n\nIn gaming, specifically, it introduces “[asynchronous gameplay](https://www.lifewire.com/asynchronous-game-play-2498315)”, wherein information and/or skills spread out to several individuals are explicitly needed in order to complete a task or a puzzle. Coupled with its psychological capacity for immersion and its social prerequisite of sorts, in using it, VR may well prove to become the dominant mode of gaming in the coming decade.\n\n#### **3. Sociocultural Factors**\n\nNo industry can survive without consistently delivering value and innovation to their customers. As such, the expansion of the demographic and the shifting of its perceived cultural value and utility will prove to be the fuel that can carry the gaming industry forward.\n\nIn contrast to earlier years when video games were primarily seen as the domain of men, shifting gender norms throughout the world have enabled women to eschew cultural programming and restrictions, and to pursue a wide array of interests, including gaming: in fact, within the United States today, [half of the gaming population is made up of women](https://www.wsj.com/articles/gaming-no-longer-a-mans-world-1408464249).\n\nThis shift in both demographics and social perception has [expanded the market for video games significantly](https://www.superdataresearch.com/market-data/market-brief-year-in-review/), and with the development of blockchains and virtual reality, which could further its advancement, there is little room to doubt the future of the industry.\n\n#### **Why is this important?**\n\nConsidering the growing demand for blockchain technology and all of its derivatives, we’re currently developing [BlockHub](https://medium.com/hyperbridge/10-reasons-why-blockhub-has-a-serious-jump-on-things-d2a068513a12), an online platform to facilitate the development, marketing, and use of blockchain technology, decentralized applications, video games, and more.\n\n#### **For developers:**\n\nBlockHub simplifies the difficult task of implementing blockchain technology in traditional, centralized software. As a platform, BlockHub will not only feature applications and games within the marketplace, but will also provide developers with a suite of specialized tools for:\n\n**a**. Crowdsourcing funding as well as application development\n\n**b**. Building support in terms of marketing and community\n\n**c**. Monetizing their apps and games\n\n#### **For consumers:**\n\nBlockHub offers a window of opportunity for users to discover projects that they enjoy contributing to, or just find the perfect service that is most relevant to their needs. For the consumer, BlockHub will provide:\n\n**a**. An easy way to access decentralized applications\n\n**b**. A secure way store data and monetize it\n\n**c**. Marketplaces and communities to participate in, and vote for and support developers and their campaigns\n\nYou can learn more by reading the [whitepaper](https://hyperbridge.org/whitepaper/).\n\nWith BlockHub, we hope to foster a growing community of individuals who are inspired by and want to contribute to the development of blockchain technology. After all, it is collaboration and community that will foster the future of decentralization and help us to enter the new era of Internet, where access, contribution, and opportunity is provided to all.\n\n*****\n\n#### Want to join our community or work with us?\n\n[Telegram](https://t.me/hyperbridge)\n[Twitter](https://twitter.com/Hyperbridge)\n[Discord](https://discord.gg/79mYaqv)\n[Facebook](https://www.facebook.com/HyperbridgeTech/)\n[LinkedIn](https://www.linkedin.com/company/18307788/admin/updates/)",
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      "body": "![](https://cdn-images-1.medium.com/max/800/1*BvxhlojmkzeVme7FrXK14w.jpeg)\n\nThe Internet is built upon the intersection of thousands of different types of technologies, protocols, and software. The *Blockchain* is one such addition to a long line of achievements in the quest for better technology. With blockchains, we were introduced to the decentralized application (or *dApp*) as distinct from traditional applications.\n\nTo quickly summarize, a dApp may be defined as an application that:\n\n1.  Is open source, with autonomous features, or fully autonomous.\n1.  Uses a decentralized* public ledger* to store data.\n1.  May function on a *token model *(though not necessarily) that is* *not controlled by an individual entity but by the network.\n1.  Generates tokens (if used) according to a *standard cryptographic algorithm* (e.g. the Proof of Work algorithm used by Bitcoin).\n1.  Is modified only through user consensus.\n\n(Note that this is a simplification and you can learn more by reading the [dApp whitepaper](https://github.com/DavidJohnstonCEO/DecentralizedApplications)).\n\nWith these simple rules, [dApps have provided solutions where traditional applications have failed](https://medium.com/hyperbridge/whats-so-great-about-dapps-5ac33083ec3e). It’s no wonder why the market for the development of dApps is currently on the rise.\n\nWhile it might be true that the author of this article knows nothing more technical than a few fancy Linux commands, the reasons why I strongly encourage anyone who enjoys code and solving problems to dive right into dApp and blockchain development are many.\n\nHere are just some of them:\n\n### **1. Decentralization is like fire:**\n\nAnd it’s rapidly engulfing the Internet. If we take the [proliferation of apps](https://www.statista.com/statistics/263795/number-of-available-apps-in-the-apple-app-store/) on the Google Play Store and Apple App Store as an analogy, then there is reason to believe that the market for dApp development will balloon in the near future.\n\nEarlier this month, an article on [Computer World](https://www.computerworld.com/article/3235972/it-careers/blockchain-moves-into-top-spot-for-hottest-job-skills.html) claimed Blockchain development to be the “hottest new skill in the freelance job market”. A recent [Upwork blog post](https://www.upwork.com/blog/2017/11/freelance-skills-upwork-q3-2017/) mentioned *Blockchain* and *Bitcoin development* as two of their top-20 fastest growing skills with an increase in demand by more than 200 percent in the last year alone.\n\n![](https://cdn-images-1.medium.com/max/800/0*pdKrTTiww973l8Qt)\n[Image courtesy of Upwork.com]\n\n### **2. The scope for the monetization of dApps is huge:**\n\nEven if you’re not into freelancing, developing your own dApp could entail a profitable future. Traditional applications use advertising or freemium models, but there are a couple of tried-and-tested paths towards successful monetization in the dApp world as well:\n\n#### **a. Transaction Fees:**\n\ndApps that use tokens to perform actions can leverage transaction fees as a way to generate income. Even a single percent in fees may go a long way in providing a healthy source of revenue.\n\n[Moon, Inc.](https://mooninc.io/), a game where users purchase animals in shiny space suits to produce *cookies* — the game’s version of tokens, saw almost 300 ETH being transferred over the course of last week. Doing the math, it’s easy to see how even marginal fees on transactions can pull in a hefty profit.\n\n#### **b. Crowdsale or ICO:**\n\nICOs, or Initial Coin Offerings, are one of the most popular methods developers have used to fund their projects. Tokens are used to back the ICO, meaning investors get tokens in return for their money. The value of your tokens will depend on the functionality your project has to offer. In other words, the better the project and the greater its impact, and the more people who will want to invest.\n\n### **3. Get Paid to Contribute:**\n\nEven if you choose not to go down the path of development, you can make contributions to existing projects in exchange for tokens. Since dApps are open source, the code is free to be modified and changed.\n\n[Smart contracts](https://www.coindesk.com/information/ethereum-smart-contracts-work/) allow users to carry out automated transactions such as paying someone in return for services performed such as bug fixing, modifying code, or even adding new features.\n\nSounds like fiction? [Gitcoin](https://gitcoin.co/) let’s you do just that.\n\n### **So what’s stopping you?**\n\nThere are many resources online to learn blockchain and dApp development:\n\n[Udemy](https://www.udemy.com/solidity-developer/) offers a certificate course on programming dApp with Solidity, a specialized programming language suited for this exact purpose.\n\n[Zastrin](https://www.zastrin.com/) teaches users the basics of programming dApps on the Ethereum blockchain with a focus on practical, real-world applications.\n\n[CryptoZombies](https://cryptozombies.io/) offers interactive coding lessons that teach you how to code Ethereum dApps (and eventually build a Zombie Army).\n\nMeet Dale, the dapper dapp developer who just built his first decentralized zombie army.\n\n#### **But learning is not everything…**\n\nOnce you have all the knowledge you need at your disposal, if you do decide to follow the path of developing your own dApp, there is a simple way to tread the difficult path of developing, funding, and marketing your application.\n\nFor this very purpose we’re developing [BlockHub](https://medium.com/hyperbridge/10-reasons-why-blockhub-has-a-serious-jump-on-things-d2a068513a12), a platform that provides the tools and resources necessary for application developers to easily create and promote their projects.\n\nBlockhub Launchpad is being developed with the express reason to address the lack of available tools out there that can simplify the creation and promotion of decentralized applications. The future of blockchain technology, after all, is in the hands of its developers. We could certainly use a few more.\n\n*****\n\nTo find out more about Hyperbridge and Blockhub, check out the [whitepaper](https://hyperbridge.org/whitepaper/) and visit or join our community channels:\n[Telegram](https://t.me/hyperbridge)\n[Twitter](https://twitter.com/Hyperbridge)\n[Discord](https://discord.gg/79mYaqv)\n[Facebook](https://www.facebook.com/HyperbridgeTech/)\n[LinkedIn](https://www.linkedin.com/company/18307788/admin/updates/)",
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      "body": "![](https://cdn-images-1.medium.com/max/1600/0*SJIuYGeIpHebvyYV.)\n[[https://www.addictivetips.com/vpn/restoring-net-neutrality-with-the-decentralized-web/](https://www.addictivetips.com/vpn/restoring-net-neutrality-with-the-decentralized-web/)]\n\n[Blockhub](https://medium.com/hyperbridge/10-reasons-why-blockhub-has-a-serious-jump-on-things-d2a068513a12) by [Hyperbridge Technology](https://medium.com/@hyperbridge) wants to change the way we use the Blockchain. But what exactly do the developers behind the project have in mind? The world of blockchains and dApps may be complex and unclear for people new to this arena, so let’s talk briefly about how decentralized applications are poised to become a strong force of change in the future digital economy.\n\n### What Is So Radical About dApps?\n\nA dApp is an application developed to run on a decentralized P2P (peer-to-peer) network. dApps, designed for the new operating system of the P2P economy, the [blockchain](https://blockgeeks.com/guides/what-is-blockchain-technology/), have coded out the [transaction intermediaries](https://www.ted.com/watch/ted-institute/ted-bcg/blockchain-and-the-middleman) to become more efficient and beneficial for users.\n\nThese decentralized applications are designed to connect users with services\ndirectly via an encrypted [smart contract](https://www.coindesk.com/information/ethereum-smart-contracts-work/). *Tokens*, the currency of this new economy, are used to perform actions on a blockchain-based dApp.\n\nBy creating a platform for the development of dApps, Blockhub hopes to make things easier for new developers interested in the many possibilities they have to offer.\n\nBut what possibilities are we talking about exactly?\n\n### dApps Are Beyond Disruptive\n\nComparing the top apps for the blockchain with those developed for the Android and iOS operating system, it is easy to understand how dApps have the potential to reengineer the way we live and work. Like conventional applications, different dApps provide different services, the only major difference being, dApps are not stored on a single, centralized system or server.\n\nThey are often open-source, based on a blockchain, and are infinitely more secure as compared to their centralized counterparts. By running on a decentralized, encrypted, and public P2P network, dApps eliminate a single controlling entity and centralized point of failure.\n\n### dApps Come In All Shapes and Sizes\n\n[SafeIn](https://www.safein.com/) (token: SFN), for example, provides an encrypted single sign-on identity to websites.\n[Filecoin](https://filecoin.io/) (token: FIL) allows those with extra storage space to share it.\n[InsurePal](https://insurepal.io/) (token: IPL) allows peers to endorse and assume financial risk to meet the insurance needs of peers, a process called *social proofing*, providing an incentive to curb underpaying and overpaying by high risk and low risk clients, respectively.\n\nLogistics apps such as [Commerce Block](https://www.commerceblock.com/) and [FreightWaves](https://www.freightwaves.com/) are even disintermediating the legal industry.\n\nA complete supply chain solution — transaction processing, transport, fuel management, package tracking, customs clearance etc. — is managed via smart contracts. dApps eliminate the large administrative burdens of front, middle and back office operations by [collapsing these cumbersome administrative functions](https://medium.com/@preethikasireddy/eli5-what-do-we-mean-by-blockchains-are-trustless-aa420635d5f6) into the digital ledger.\n\nThe app world is full of enticing applications to try out, but unless you are into application development already, it be difficult to realize that though we’ve made good progress since the birth of the first blockchain — Bitcoin, there are still a few things to overcome as far as the development of dApps is concerned.\n\n### So Where Does Blockhub Come In?\n\nThe current world of dApp development is [expensive and\ndifficult](https://medium.com/codechain/byzantine-failure-why-blockchain-development-is-difficult-1d2da8de9f03). There is a shortage of development tools, no easy way to seek funding, and difficult to be heard in a saturated market. The situation is made worse for small developers without the capital necessary to jump into dApp development.\n\nThis not only inhibits creation of new dApps, but also slows down the growth of blockchain development.\n\nBy providing developers with a platform and resources necessary to easily fund, develop, and market their projects, Blockhub is taking a big step towards establishing an environment that will inspire and proliferate dApp development.\n\nThe biggest reason behind the development of Blockhub lies in the untapped potential of the blockchain. Though we are still at the very early stages of adoption, it is difficult to say where this path may lead, but what is certain is that by making development easier, it will only enable a nascent community of dApp developers to come onboard and thrive.\n\n* [Blockchain](https://medium.com/tag/blockchain?source=post)\n* [Dapps](https://medium.com/tag/dapps?source=post)\n* [Gaming](https://medium.com/tag/gaming?source=post)\n* [Technology](https://medium.com/tag/technology?source=post)\n* [Startup](https://medium.com/tag/startup?source=post)\n\nFrom a quick cheer to a standing ovation, clap to show how much you enjoyed this story.",
      "json_metadata": "{\"tags\":[\"blockchain\",\"dapps\",\"gaming\",\"technology\"],\"image\":[\"https://cdn-images-1.medium.com/max/1600/0*SJIuYGeIpHebvyYV.\"],\"links\":[\"https://www.addictivetips.com/vpn/restoring-net-neutrality-with-the-decentralized-web/\",\"https://medium.com/hyperbridge/10-reasons-why-blockhub-has-a-serious-jump-on-things-d2a068513a12\",\"https://medium.com/@hyperbridge\",\"https://blockgeeks.com/guides/what-is-blockchain-technology/\",\"https://www.ted.com/watch/ted-institute/ted-bcg/blockchain-and-the-middleman\",\"https://www.coindesk.com/information/ethereum-smart-contracts-work/\",\"https://www.safein.com/\",\"https://filecoin.io/\",\"https://insurepal.io/\",\"https://www.commerceblock.com/\",\"https://www.freightwaves.com/\",\"https://medium.com/@preethikasireddy/eli5-what-do-we-mean-by-blockchains-are-trustless-aa420635d5f6\",\"https://medium.com/codechain/byzantine-failure-why-blockchain-development-is-difficult-1d2da8de9f03\",\"https://medium.com/tag/blockchain?source=post\",\"https://medium.com/tag/dapps?source=post\",\"https://medium.com/tag/gaming?source=post\",\"https://medium.com/tag/technology?source=post\",\"https://medium.com/tag/startup?source=post\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
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      "parent_permlink": "blockchain",
      "permlink": "what-s-so-great-about-dapps",
      "title": "What’s so great about dApps?"
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