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      "body": "<iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/bf2xonIRjvk\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen></iframe>\n<br/>\nSelf driving cars are going to kill people. Just like Uber's car did this week. Uber and Waymo need to be held responsible for their cars being safe, but we should not stop the development of self driving cars because of one accident. The benefits are far too great.\n\nTUNE IN EVERY THURSDAY FOR A NEW VIDEO!\n\nFollow us online:\nInstagram: http://instagram.com/mgrmarketing\nFacebook: http://facebook.com/mgrconsulting\nWebsite: http://mgragency.com\nMedium: http://medium.com/@mgragency\nTwitter: http://twitter.com/mgragency",
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      "title": "Will We Ever Really Get Hologram Glasses? - The Edge (MGR Agency)",
      "body": "<iframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/1vrc7hRARQ8\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen></iframe>\n\nAugmented Reality (AR) has been promised for years now, and there are still very few products open to the public, so how far away are we from someone wearing AR glasses being common?\n\n\nTUNE IN EVERY THURSDAY FOR A NEW VIDEO!\n\nFollow us online:\nInstagram: http://instagram.com/mgrmarketing\nFacebook: http://facebook.com/mgrconsulting\nWebsite: http://mgragency.com\nMedium: http://medium.com/@mgragency\nTwitter: http://twitter.com/mgragency",
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      "parent_author": "",
      "parent_permlink": "facebook",
      "author": "mgr",
      "permlink": "why-you-must-consider-facebook-to-complement-your-adwords-advertising",
      "title": "Why You Must Consider Facebook to Complement Your AdWords Advertising",
      "body": "<img class=\"aligncenter wp-image-2622\" src=\"https://www.mgrblog.com/wp-content/uploads/2018/03/Facebok-Advertisin-MGRBlog-1024x681.jpg\" alt=\"Facebok Advertising MGRBlog\" width=\"600\" height=\"399\" />\n\nThe duopoly between Google and Facebook in the world of digital advertising keeps growing year over year.\n\nAccording to eMarketer, they expect <strong>overall digital ad spend in the U.S. to grow 15.9 percent this year</strong>—the equivalent of $83 billion in revenue. From this amount, Facebook’s advertising revenue is projected to increase a whopping 32.1 percent while they expect advertising spend on Google will increase 14.8 percent.\n\nEven though Google still controls 40.7 percent of the U.S. digital ad market, Facebook has now grown to own almost 20 percent, but what’s even more telling is that at Facebook’s current growth rate, they will be matching Google’s revenues within the next few years.  Google’s dominance will continue in the search arena and eMarketer expects that it will claim $28.5 billion of spend this year, which is 77.8 percent of the total $36.69 billion market. By next year, Google’s search revenues are expected to bring in $32.40 billion of the $40.49 billion industry. So while Facebook is growing fast in the display ads field, Google’s dominance seems to be very well set in the search format.\n\nBut we all know that the future (or actually, the present) of advertising is in the mobile ad market.  When we look at the mobile medium alone, the so-called duopoly numbers are even more impressive.  <strong>Google is still ahead with a 32.4 percent of the mobile spend pie, but Facebook is not far behind at 24.6 percent./strong>  The two companies now combine for just under 60 percent of the mobile advertising spend dollars.\n\nYou can clearly see how if your online advertising budget is still allocated primarily to the traditional Google Display Ad format, you’re already missing a large percentage of potential reach if you’re not dedicating a similar budget to Facebook + Instagram (also owned by Facebook).\n\n<img class=\"aligncenter size-full wp-image-2621\" src=\"https://www.mgrblog.com/wp-content/uploads/2018/03/eMarketer-Ad-Spend-Share.jpg\" alt=\"eMarketer Ad Spend Share\" width=\"450\" height=\"430\" />\n\nEven more critical is the fact that when you focus only on the U.S. market, Facebook’s penetration is even higher with more than 39 percent of mobile ad spend (or around $16 billion in 2017) of the total ad spend.  In 2018, it is expected to reach $20 billion and <strong>by 2019, it is projected that Facebook’s display ad revenues will be close to $24 billion, at which point, it will represent almost 44 percent of total ad spend.</strong>\n\nAccording to eMarketer, “Facebook’s revenue growth can be attributed to growth in both usage and time spent, which continues to draw advertisers in greater numbers,” while the same report also adds, “Instagram is helping to drive Facebook’s revenue growth—[Instagram] will make up 20 percent of its parent’s U.S. mobile revenue this year, up from 15 percent last year.”\n\nConsider this: according to the latest reports released by Facebook, 1.55 billion people log on to Facebook each month and 1.39 billion visit it on their mobile devices.  At one point last August, <strong>Mark Zuckerberg announced that Facebook reached an impressive milestone with more than 1 billion users logged into Facebook in a single day!</strong>\n\nEven more impressive is the fact that half a billion people ONLY access Facebook via mobile device.\n\nIf you add to that the well-known fact that <strong>Facebook’s organic reach (that’s non-paid organic posts for you) is pretty much dead, </strong>you can easily figure out how the “pay to play” model is now the only way to play. So all of your work over the past years to promote your business page and gain lots of ‘fans’ is now very much useless since only about 0.5 to 1 percent of them will actually see your posts and updates.\n\nSo yes, you have to use Facebook ads to reach YOUR audience and there’s no other way around it.  However, there’s some good news too and we always like to end our posts on a positive note.  When it comes to reaching YOUR audience, Facebook is not only the best option but also the most inexpensive, at least for now.  Not only does Facebook allow you to narrow down your audience to the ultimate granular details, but their CPM (cost per thousand impressions) is much lower than Google’s or the majority of any other display advertising channels.\n<p style=\"text-align: center;\"><strong>Half billion mobile users + Unique Audience Selection + Lower CPM = You MUST advertise on Facebook. </strong></p>\nOr do nothing at your own risk.  Thank you for reading.  Until next time, this is Manuel Gil del Real. And remember for short and quick MGR marketing updates, be sure to subscribe to our Podcast at <a href=\"http://www.mgredge.com/\"><strong>www.MGREdge.com</strong></a>\n\nPhoto by <a href=\"https://unsplash.com/photos/xJspqd5ptQ0?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Pete Bellis</a> on <a href=\"https://unsplash.com/search/photos/people-on-the-phone?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a>",
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      "parent_permlink": "facebook",
      "author": "mgr",
      "permlink": "you-re-failing-at-facebook-marketing-this-is-how-to-do-it-right",
      "title": "You're Failing at Facebook Marketing - This is How To Do it Right",
      "body": "<img class=\"aligncenter wp-image-2618\" src=\"https://www.mgrblog.com/wp-content/uploads/2018/03/Times-Square-NYC2-1024x683.jpg\" alt=\"Social Media Marketing - MGR Blog\" width=\"600\" height=\"400\" />\n\nHere’s the irony.  We’ve all heard how foreign governments have used Facebook advertising to swing presidential elections and political campaigns, not just in the US, but in other countries, including Brexit votes, and countless other political affairs.   There’s an ongoing debate about how social media algorithms have become so powerful, that are now able to persuade people and influence our decisions too easily.  Yet many of the same people that throw their arms up in the air about the power of social media, don’t believe that Facebook marketing would work for their company’s advertising campaigns.\n\nThe fact is, the vast majority of businesses are not good at Facebook marketing. And because they’re not good, they claim it doesn’t work for them. It does, and the ones who put in the time to master what is the single greatest advertising platform in the history of mankind will become wildly successful.\n\nSo, let’s talk about tactics that most companies aren’t using but absolutely should.\n\n<strong>Competitor Campaigns</strong>\n\nIf you’re not directly creating specially crafted ads to target your competitor’s customers, just know that there’s a very good chance they’re doing that exact thing to you. The power of a campaign like this (it’s #1 for a reason) is that you have to do very little selling. You’re not educating and convincing the target audience why they need or should want what you have to offer. You’re telling them that they could upgrade to a better version of something they already have.\n\nThis will bring in higher conversion rates like you’ve never seen before because the people you are targeting are already familiar with what you sell and the normal price. So, when you come in with a better price and great content, then those people will be very likely to buy.\n\n<em>Quick example:</em>\n\nSay you’re selling a (Software as a Service) SaaS product, and it’s a data and file transfer service that’s faster and easier to use than your competitors’ similar product. The closest competitor offers 50 GB of file transfers for $15/mo. If you come in and advertise directly to those customers who are already paying that but with a special offer of only $10/mo., many customers will likely switch. Not all, but enough to where the conversion rate will be easily double or triple that of the regular ad you make to reach a more broad audience.\n\nThis strategy works in every industry that has competition, which is everyone.\n\n*<em>Side note: obviously in products that have lock-in contracts, or have an inherent disincentive to switch, like having to move all of your files to from one platform to another, it works less-so. But it still works.</em>\n\n<strong>Cross-site behavior targeting and look-a-like audiences</strong>\n\nI’m bundling these two together because their execution goes very much hand in hand.\n\nThis is where your email list, after it is uploaded to Facebook, will become a very powerful marketing tool for your business. These are a few options to consider:\n<ol>\n \t<li>Target all of your current customers through ads on Facebook and Instagram. Since they’re already on your email list you can create specific ads that only show them non-sales/ value content, building up your reputation their trust of you. You can also split your list into two categories of converted and non-converted customers and give specific ads for each as well.</li>\n \t<li>The second strategy this allows you to do is create look-a-like audiences. In simple terms, Facebook analyzes the demographics, behaviors, and interests of the people on your email list, and finds other people on Facebook who are very similar to them, hence those people are very likely to buy your stuff too. I think the power of this speaks for itself, that’s why it’s one of the most used features on Facebook by advertisers.</li>\n \t<li>Finally, one tactic that very few people know about, and even less so know how to execute. And that is cross-site targeting. Meaning, Facebook can tell you the websites people visit, the things they buy, and other behaviors that aren’t actually done on Facebook. How Facebook does this is complicated, but it’s not always 100% accurate either. So, to double down on this you can cross-reference your leads with Google Adwords, meaning you can get SUPER detailed insights on your customer’s behavior and buying patterns. And once you have that data you can go back into Facebook and target new people who have those similar traits. How to do this is a bit complicated to explain and beyond the scope of this article, but suffice it to say that we’re currently working on an entire other article about it that will go up this week. So, give us a follow ;).</li>\n</ol>\nThe above are some of the most effective marketing strategies on Facebook, and there are plenty more that you can learn. But what matters most is the actual execution. Knowledge alone doesn’t guarantee instant success, it takes a lot of learning and a lot of testing to get it right. You must be patient in the beginning. You can and will figure it if you put in the time.\n\n<strong>Conclusion</strong>\n\nWith great data, comes great power. That’s why Facebook marketing is the single biggest opportunity for businesses right now.\n\nIt gives you:\n<ul>\n \t<li>More post-purchase tracking than any other platform.</li>\n \t<li>More top of the funnel awareness than any other platform.</li>\n \t<li>A better ability to split you’re your customers into different groups based on where they are in the sales cycle which allowing to create specific ads for them.</li>\n \t<li>And it helps you understand exactly who your customer is.</li>\n</ul>\nIt does all of that, at lower CPM than almost anywhere else. But it won’t last forever.  Just like Google, Facebook Advertising operates in an auction-based platform. That’s why Google Adwords has gotten more and more expensive every year. Because the more bidders join the game (some refer to it as “pay to play”), and the more advertisers are willing to spend, the more expensive placing your ads will get. It’s hard to tell when exactly the prices will get high enough to make Facebook advertising less advantageous. But I’d say within 2-4 years this mass underpricing will be mostly over. That’s why the time to act is now, it’s a gold rush, and every day you wait is one less day of gold mining for your business. <strong>So, stop reading this and execute.</strong>\n\nThank you for reading.  Until next time, this is David Gil. And remember for short and quick MGR marketing updates, be sure to subscribe to our Podcast at <a href=\"http://www.mgredge.com/\"><strong>www.MGREdge.com</strong></a>\n\nPhoto by <a href=\"https://unsplash.com/photos/ls8T-x8SxTQ?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Chris Barbalis</a> on <a href=\"https://unsplash.com/search/photos/times-square?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash</a>",
      "json_metadata": "{\"tags\":[\"facebook\"],\"image\":[\"https://www.mgrblog.com/wp-content/uploads/2018/03/Times-Square-NYC2-1024x683.jpg\"],\"links\":[\"http://www.mgredge.com/\",\"https://unsplash.com/photos/ls8T-x8SxTQ?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\",\"https://unsplash.com/search/photos/times-square?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}"
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{
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    {
      "parent_author": "",
      "parent_permlink": "marketing",
      "author": "mgr",
      "permlink": "digital-and-social-media-statistics-4th-quarter-2017",
      "title": "Digital and Social Media Statistics — 4th Quarter 2017",
      "body": "<img class=\"aligncenter wp-image-1892\" src=\"https://www.mgrblog.com/wp-content/uploads/2015/06/MGR-Social-Media-Programs-1024x363.jpg\" alt=\"MGR-Social-Media-Programs\" width=\"600\" height=\"212\" />\n\nPart of my weekly schedule is spent on the phone or meeting in person with a variety marketing professionals discussing marketing plans.  I have to say, the majority of them -some of them already MGR clients- have also become good friends of mine over the years.  However, it amazes me how conservative they are (old fashion if you will) when it comes to their marketing mindset when deciding what's the best way to invest their marketing budgets.\n\nFor that reason, I've collected below a variety of actual data and statistics that tell the true story about the direction in which online marketing is moving today and into the next decade.  I don't think you need to be a genius to predict some of this trends, but I'll let you -the reader- decide if your own marketing is moving in the right direction....\n\n<strong>DISPLAY ADS GLOBAL AVERAGE CLICK THROUGH RATE</strong></span>\n\n<img class=\"aligncenter wp-image-2575\" src=\"https://www.mgrblog.com/wp-content/uploads/2018/01/Banner-Ads-Global-CTR-1024x746.jpg\" alt=\"Banner Ads Global CTR\" width=\"600\" height=\"437\" />\n\nSource: <a href=\"http://www.richmediagallery.com/learn/benchmarks\">Google Display Benchmarks</a>\n\nWhat the above means... if your agency is telling you that your banners are getting a 5%-6% CTR, I would seriously question those numbers and ask them for some type of proof.  Don't just take their reports as \"proof of purchase.\"\n\n<strong>THE GROWTH OF ONLINE VIDEO CONSUMPTION</strong></span>\n\nDigital video is booming. Globally, traffic from online videos will constitute over 80% of all consumer internet traffic by 2020 (<a href=\"http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html\" target=\"_blank\" rel=\"noopener\">Cisco</a>),\n\nBy 2019, the total U.S. digital video advertising spend is projected to eclipse $14 billion—<a href=\"http://mediakix.com/2016/08/social-media-trends-2016/\" target=\"_blank\" rel=\"noopener\">nearly 50% of that figure ($6.86 billion) is attributed to mobile video.</a>\n\n<a href=\"http://www.insivia.com/27-video-stats-2017/\">82% of Twitter users</a> watch video content on Twitter\n\nYouTube, already established as the #2 Search Engine - has over a billion users, almost one-third of total internet users.\n\n45% of people watch more than an hour of Facebook or YouTube videos a week. <a href=\"https://blog.bufferapp.com/social-media-video-marketing-statistics\">More than 500 million hours of videos</a><strong><a href=\"https://blog.bufferapp.com/social-media-video-marketing-statistics\"> </a></strong>are watched on YouTube each day. More video content is uploaded in <a href=\"http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/\">30 days</a> than the major U.S. television networks have created in 30 years.\n\nSocial video <a href=\"http://www.responsiveinboundmarketing.com/blog/video-marketing-statistics-for-2016\">generates 1200% more shares</a> than text and images combined. <a href=\"https://wistia.com/blog/optimal-video-length\">Videos up to 2 minutes long </a>get the most engagement. 85% of Facebook videos are watched <a href=\"http://digiday.com/media/silent-world-facebook-video/\">without sound</a>.  Native videos on Facebook have <a href=\"https://www.socialbakers.com/blog/1452-facebook-videos-have-a-10x-higher-viral-reach-than-youtube-links\">10 times higher reach</a> compared to YouTube links.\n\nViewers retain <a href=\"http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/\">95% of a message </a>when they watch it in a video compared to 10% when reading it in text. Internet video traffic will be <a href=\"http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html\">69% of all global consumer Internet traffic </a>in 2017. By 2019, internet video traffic will account for 80% of all consumer Internet traffic. The average user spends <a href=\"http://www.mistmedia.com/\">88% more time on a website </a>with video.\n\n<strong>FACEBOOK IS STILL THE KING...</strong></span>\n\n<a href=\"http://www.pewinternet.org/2016/11/11/social-media-update-2016/\">Facebook continues to be the most widely used social media platform, with 79% of American internet users.</a> Based on total population, (not just internet users) 68% of U.S. adults (you know, your customers) use it. What are you waiting for? Start advertising on Facebook already!\n\n76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015.  Almost 80% of time spent on social media platforms happens <a href=\"http://marketingland.com/facebook-usage-accounts-1-5-minutes-spent-mobile-171561\">on mobile</a>.\n\n<strong>... BUT INSTAGRAM IS CATCHING UP FAST</strong></span>\n\n<a href=\"http://www.pewinternet.org/2016/11/11/social-media-update-2016/\">Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively.</a>\n\n<img class=\"aligncenter size-full wp-image-2576\" src=\"https://www.mgrblog.com/wp-content/uploads/2018/01/facebook-marketing-statistics-graph.png\" alt=\"facebook-marketing-statistics-graphic\" width=\"339\" height=\"484\" />\n\n&nbsp;\n\nIn March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an <a href=\"https://www.wordstream.com/blog/ws/2017/03/24/best-instagram-marketing-campaigns\">Instagram ad</a>.\n\nThere are over <a href=\"http://blog.instagram.com/post/154506585127/161215-600million\">600 million Instagrammers</a>.  Of that 600 million, <a href=\"http://news.softpedia.com/news/instagram-hits-400-million-daily-active-users-600-million-monthly-users-512529.shtml\">400 million</a> are active every day.  There are <a href=\"https://trends.google.com/trends/\">16,600,000 Google searches</a> for \"instagram\" per month.\n\n100 million users use the “stories” feature <a href=\"https://techcrunch.com/2016/10/06/instagram-stories-has-100-million-daily-active-users-after-just-2-months/?ncid=rss\">daily</a>. Instagram <a href=\"http://get.simplymeasured.com/rs/simplymeasured/images/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX57%2BwtX6a2lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\" rel=\"noopener\">posts with at least one hashtag average 12.6% more engagement</a> than those without.\n\n<strong>IGNORE SNAPCHAT AT YOUR OWN RISK</strong></span>\n\nOn any given day, <a href=\"https://www.snapchat.com/ads/\">Snapchat reaches 41% of 18 to 34-year-olds</a> in the US.  Over <a href=\"http://www.adweek.com/socialtimes/snapchat-is-the-fastest-growing-social-network-infographic/624116\">400 million snaps are shared on Snapchat per day</a>, and almost 9,000 photos are shared every second.\n\nSnapchat monthly active users were around 350 Million as of October 2017.  Daily active users around 185 million.\n\nNumber of daily video views: Around 14 Billion (with a B!).  Which explains the average time spent per user each day on Snapchat: About 28 minutes\n\nAdvertisers take note.  Amount of time users interact with Snap Ads: Over 30 seconds on average.\n\n<strong>CONCLUSION</strong></span>\n\nHow's your marketing plan compared to the above data?  Are you still worried about meeting that deadline for the print ad that will be placed on page 27 of some magazine that will be found at a dentist office, coffee shop or airport lounge?  Think mobile, think video, think voice, think fresh content, and distribute it through the media channels that people are watching today.  Otherwise, it's just a waste of time and money.\n\nThanks for reading! You made it all the way down here and we would greatly appreciate a follow if you think we deserve it. Have a great day!\n\nBe sure to subscribe to our new <a href=\"http://www.mgredge.com\"><strong>MGR Edge</strong></a> Podcast for the latest trends in consumer online habits and how they are influencing the way companies are planning their current marketing strategies.",
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      "body": "https://www.youtube.com/watch?v=3nZYFKASJVA\n\nTo focus more on branding or selling is a fundamental question that all businesses go through. This is our opinion, what's yours? Comment below!\n\nTUNE IN EVERY THURSDAY FOR A NEW VIDEO!\n\nFollow us online:\nInstagram: http://instagram.com/mgrmarketing\nFacebook: http://facebook.com/mgrconsulting\nWebsite: http://mgragency.com\nMedium: http://medium.com/@mgragency\nTwitter: http://twitter.com/mgragency",
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      "body": "Thank you!",
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      "title": "Instagram vs Snapchat: Which is better?",
      "body": "https://www.youtube.com/watch?v=n3pbSmrM43Y\n\n<b>Transcript of Video if you want to read instead</b>\n\nAt this very moment, Snapchat and Instagram are at war for your attention. Both platforms target very similar audiences. And now, because they’re both going all out, whatever it takes, including stealing and ripping off each other’s’ features. Right? From stories, to swipe up to view more, to filters.\n\nThey are both essentially trying to provide instant, easy sharing. Because of this they’re now both being consumed in very similar ways. So which should you use? Which is better from an advertising and branding standpoint. That’s the question. So, let’s talk some pros.\n\n2/3 of people in America that are under the age of 25, and 40% of people between 18-35 use it daily.\nSnapchat has HUGE engagement. The average user uses it over half an hour a day.\nAnd influencer marketing is incredibly cheap. It costs only about 50 cents per thousand views (CPM). That is crazy low.\nAnd on regular Snapchat ads, the ones where you just pay Snapchat, it’s only about $2.50.\nOne of the major arguments against Snapchat is that you can’t use it for B2B. This is a perfect example in which you could use it for B2B.  Say you’re going to a conference or event, you can put a filter right around just that event and anyone who pulls out their phone and takes a picture is going to see your company’s logo.  But, there are some cons.\n\nThe main one is that Snapchat users are 35 and under. They will age up eventually, but for now a lot o the audience is young.\nSo, for a lot of B2B businesses it’s difficult to advertise because a lot of your clients are over 35, and many people under that age don’t have companies although there are still many who do.\nAlright, so let’s talk about Instagram, more specifically influencers on Instagram.\n\nIt’s not as cheap as Snapchat but it’s still a bargain. When working with influencers who have 50k or less followers you on average will pay $5 cpms. And $10 cpms for people with 100k+ followers.\nCompared to traditional influencers, celebrities & athletes, which will cost $100-$1000 cpms.\nInstagram remains one of the best arbitrages on the market today. Now is the time to get in quick.\nRegular Instagram ads are going to cost you about $2.50-$6 CPMs based on the time of day and hour of day.\nInstagram does still skew young demographic like Snapchat but about 40% of the users are actually above the age of 30.\nAnd, what Instagram can also offer that Snapchat can’t offer, at least not yet – because Instagram integrates with Facebook, (they’re owned by Facebook)- you get very specific targeted ads.\nThe most interesting data point about Instagram is that 56%, yes over half, of all Instagram users make over $50k/year.  That means they got money to spend folks.  That is unparalleled by any platform out there.\n\nSo while both of these platforms are in this fierce battle for user growth and retention, they both are giving access to massive audiences at a low price. If you’re wondering which to use the answer is BOTH.  And especially if you are a consumer goods company out there watching this right now, and you are not currently spending a hefty, very large portion of your advertising budget on these two platforms, then you need to wake up and lift up the massive rock under which you have been living and GET TO WORK!\n\nThis is a massive opportunity that you need to be taking advantage of. I beg you, please, if you take something from this video it’s to spend more money on these two platforms. For consumer goods there is no better arbitrage out there right now.\n\nThank you for watching this episode of The Edge by MGR!",
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      "title": "BITCOIN VS REGULAR MONEY: What's the Difference?",
      "body": "https://www.youtube.com/watch?v=KA_pfkjCVQI\n\n<i> If you don't want to watch the video then here's the transcript for your reading pleasure </i>\n\n<b>Cryptocurrencies vs. Fiat Currencies</b>\n\nThis is a bit of a complex topic and we will be making many videos, but this one will be simple and to the point so that everyone is able to understand the fundamental differences between current “regular” money, and cryptocurrencies. Now let’s get into it. \n\nSo first we have to ask, “what’s wrong with the current monetary system?”\n\nThe current system is called a “fiat money” system, so currencies like the US Dollar, the Euro, etc. are what’s called “Fiat Currencies”. This basically means that money had no REAL value, and is a trust based system relying on governments that will always back them. Meaning that if a government were to one day no longer ensure the value well, then Venezuela happens. So the main problems with Fiat are:\n\nFiat:\nVery difficult to know how much money is in circulation\nInflation causes people to lose money over time\nGovernments can do what they want to favor themselves / political agendas\nIf a government can no longer afford to do what’s necessary to keep up with their currency’s value (ex. Pay their debt) then the currency can become worth less than the paper it’s printed on.\n\nSo what’s different about cryptos is:\n\nCryptos:\nDecentralized\nNo central power can control/ manipulate it\nNo inflation\nNo fraud / corruption / counterfeiting\nBest available store of value\nNo fees, instead of examples like Visa where they take 3% of any transaction.\n\nCyptos are able to rid all of those flaws by running on something called the Blockchain. I’m not going to go into all of the nuances of the blockchain right now but what you need to know is that it’s like a big notebook or ‘ledger’ that is distributed. This means that anytime someone makes a change to their notebook, it needs to be verified as a valid change to everyone else’s notebook. If it’s not verified then no transaction, if it is then the transaction will go through. \n\nWhile it sounds simple this is huge, and will completely change how the internet works.\n\nThe closest analogy would be roads. We’ve had roads for thousands of years except now instead of horses and mules dragging a falling apart wagon we can drive a Ferrari going 250 miles per hour. And the blockchain is that Ferrari. \nAnd here’s a bold, on the spot prediction: A lot of people are wondering what Web 3.0 will be, 2.0 was the change from the original web to the social network age. 3.0 will be moving from centralized to distributed. Essentially, almost all of the internet as we know it today will run on the blockchain in the future. \n\nAnd so back to currencies, where the main question is “will cryptos ever be as big or bigger than fiats?” It’s not a question of ‘if’, but ‘when’. When will cryptocurrencies hit enough critical mass to essentially replace every major currency, from the US dollar, to the Euro, the the Chinese Yuan? It’s only a matter of time before one of them falls. And when one does, they all will. \nSo if you’re looking for a good investment throw whatever extra cash you have lying around, something like Bitcoin, Ethereum or other might not be such a bad idea. And if this all ends up happening, then in the famous words of The Beatles: “Baby, you’re a rich man",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://www.mgrblog.com/instagram-best-practices-to-boost-your-brand/",
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      "permlink": "instagram-best-practices-to-boost-your-brand",
      "title": "Instagram Best Practices to Boost Your Brand",
      "body": "![31DD2E69-10F5-4732-BA77-2BFC305951DC.jpg](https://steemitimages.com/DQmVK9tJqUjia8Y5274qdKaFWfovDHRxVYN8mWoTZpMRitB/31DD2E69-10F5-4732-BA77-2BFC305951DC.jpg)\n\nUnless you’ve been hiding in a cave over the past ten years, I’m sure you have already established your presence on several social media channels to promote your content, gather new leads, and overall, increase your overall marketing efforts.  Hard to believe but Facebook first opened its ‘flood gates’ to the general public back in 2006!  Since then, most businesses have also added Twitter, LinkedIn, Pinterest and YouTube platforms to reach their followers.\n\nNot to be outdone, Instagram has now become the fastest growing social media network, reaching 800 million users as of September 2017, out of which 500 million are active daily users (according to Carolyn Everson, vice president of global marketing solutions at Facebook).\n\nWith those types of numbers, it is no wonder that Instagram for Business has become an essential element of social media marketing. It’s critical to navigate growing Instagram for your business the right way, Here are eight key points to keep in mind as you grow your own Instagram presence for your business.\n\n<b>Stay on Brand</b>\n\nIf your company utilizes a visual style guide (colors, fonts, etc.), make sure that your Instagram posts are “on brand” and follow the prescribed guidelines. For example, does your company only post social images in your brand’s specific color scheme on Twitter and Facebook? Should your pictures all include your company’s logo? If necessary, ask your digital marketing agency before posting to agree upon visual guidelines before you get posts up and running.\n\n<b>Use High Quality Stock Photos</b>\n\nFreestockphotos.org, unsplash.com, deathtothestockphoto. com High quality stock photos, set as a backdrop for text and graphics, are a fantastic way to showcase your brand’s look and feel.  And of course, photos of your own business services or products in action are a must to keep your audience engaged and updated about your offers.\n\n<b>Follow the Rule of Thirds</b>\n\nThis is a very basic photography standard.  The rule of thirds states than an image is most pleasing when its subjects or regions are composed along imaginary lines which divide the image into thirds — both vertically and horizontally. The rule of thirds is all about creating the right aesthetic trade-offs. It often creates a sense of balance without making the image appear too static, and a sense of complexity without making the image look too busy.\n\n<b>Designate a Content Creator</b>\n\nIf you work for a medium or large organization, chances are many decision-makers will want a take a look at what is posted. The key is continuity in branding and messaging.  By keeping the same type of language, content and imagery that has already been approved for use on other marketing platforms (website, paid ad campaigns, flyers, etc.) you will ensure that your content creator’s posts adhere to approved standards.\n\n<b>Take Great Pictures</b>\n\nYou don’t have to hire a professional photographer to take great pictures for your Instagram posts.  Framing, social interaction and spontaneity are more important elements for Instagram as opposed to a more traditional photo shoot that you would require for a printed brochure.\n\n<b>Follow Typography Rules</b>\n\nWhen adding text to images, remember the graphic design rules for typography and how to use different fonts to captivate audiences and create beautiful designs. Again, your brand standards may already define how to use typography over pictures and it is important to apply those rules across the board.\n\n<b>Use Hashtags to Grow Your Instagram Following.</b>\n\nUsing the appropriate hashtag that is to your goals, content, and brand will help aggregate your images and will also associate them with trending topics. The importance of a “brand identity” goes along with a specific hashtag you create for your business. A lot of brands will use their own brand name as a hashtag, so your brand name can be your handle (username) and also used as a “brand hashtag”. When coming up with a hashtag for your brand you should make sure it’s something unique enough that it will be relevant to your company and not overlap too much with other brand’s posts (ie, if you are hotelier, rather than using #vacation you will want to use something like #hotelnamevacation). When you use a hashtag that you’ve created for your brand you can follow its evolution and start answering important questions such as:\n\nIs the hashtag gaining popularity?\nDo your followers use the hashtag?\nIs that hashtag gaining you followers?\nIconosquare’s search engine (no affiliation) allows you to see the number of times your hashtag has been used, which gives you an idea of how popular your hashtag is. You can even compare your own hashtags to top trending hashtags by perusing Iconosquare’s “Top Tags on Instagram” section, as well as export data about any hashtag (posts per day, likes, comments, advocates, geolocation, etc.) to dig even deeper into the analytics of hashtags and optimizing for your audience.\n\n<b>Be Aware of Algorithm Shifts</b>\n\nPreviously, Instagram feeds displayed your followers’ content in chronological order —  that is, whoever posted something most recently was at the top of your feed.  But as of 2016, (not surprisingly mirroring Facebook’s algorithm) Instagram designed an algorithm that now shows users’ the content they think users most likely want to see based on users’ past engagement. For marketers, followers who engage with your brand most are more likely to see your posts first, and those followers who don’t engage have to scroll farther before they see your content. Try using eye-catching posts that work better for your audience if you see a downturn in engagement.\n\n<b>Conclusion:</b>\n\nInstagram has become one of the fastest -if not the fastest- growing social media channel.  It allows you to easily spread information about all aspects of your brand, your culture, your products and services and your satisfied customers’ stories, all of which, will ultimately generate more business too.  Go ahead!  If you don’t have an account, set up one soon.  If you already have an account, take a quick look at the above points and you will see greater rewards.\n\n<b>Thanks for reading! You made it all the way down here and we would greatly appreciate a follow if you think we deserve it. Have a great day!</b>\n\nSources: Hubspot, Instagram, Facebook, CNBC",
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      "title": "Taking Advantage of Facebook Lead Ads",
      "body": "When you’re just starting out with your new Facebook Ads campaign, it can be challenging to figure out what a good return from your campaign is. The success of a Facebook campaign will depend on a number of factors such as your campaign objective, geo targets, industry, type of service of product, etc.\n\nIn this article, we will focus on a campaign designed to generate new leads, in other words, capture information from potential new customers with the goal of targeting them at a later time with a different type of campaign.\n\nAs you may know, Facebook offers a particular type of ad specifically designed towards Lead Generation. This type of ad, (basically a custom form) will allow you to collect lead information without forcing your audience to ever leave the Facebook app, making them less intrusive and providing a higher completion rate.\n\nWhile still being viewed as an ad, this ad format includes the form as part of the ad, while your leads’ information can be sent directly into your CRM system. Here are three main options that you may want to consider for your Leads Ads.\n\n<b>Email Sign-ups and Subscriptions</b>\nLead ads can help you get more subscribers to your newsletters and email marketing. That way you can stay in touch by providing updates on new products or services, announcing upcoming promotions, or sharing other details about your business. Commonly requested user information:\nEmail\nGender\n\nSample custom questions:\nHow often do you want to hear from us?\nWhat types of emails would you like to receive?\n\nCall to action:\nSign up\nSubscribe\n\n<b>Inquiry Forms</b>\nYou can also use lead ads to collect inquiries from potential customers. Ask them questions to learn more about their interest, and then follow up to provide more information or make a sale.\nCommonly requested user information:\nFull Name\nEmail\nPhone number\nCompany name\nZip code\n\nSample custom questions:\nWhat’s your desired field of study?\nWhen was your enrollment date?\n\nCall to action:\nLearn More\n\n<b>New Deals and Special Offers</b>\nLead ads are a great way to entice people with special deals and perks, too. Use them to drum up interest in your business and encourage people to complete your lead form to access the deal.\nCommonly requested user information:\nEmail\nZip code\nGender\n\nSample custom questions:\nWhat would you like to receive offers for? Select all categories that apply.\nHow frequently would you like to receive special offers from us?\n\nCall to action:\nView Current Offers\nSign Up\n\nThere are lots of other ways to use lead ads to suite your particular needs. You can use lead ads for <b>Event registrations, White paper downloads, Price quotes, Webinar sign-ups, Online Surveys, Demos, Product Feedback, and more.</b>\n\nGetting started is very easy and not much different than creating any other type of Facebook Ad. You will need to include text and images with your ads, the list of questions that you would like to add to your form, and a link to your website’s Privacy Policy to comply with Facebook’s advertising policy.\n\nFacebook Lead Ads are the most effective way to capture new leads away from your own website simply because you’ll be bringing your ads to people (a lot of people!) rather than waiting for a few visitors to come to you.\nBy the way we do this as a service to our clients, if you’re interested in working with us to <b>make your leads skyrocket click here.</b> If not, that’s cool too.\n\n<b>Thanks for reading! You made it all the way down here and we would greatly appreciate a follow if you think we deserve it. Have a great day!</b>\n\nMobile Screens Credit: Facebook.com",
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      "title": "The New Advertising Landscape – Part 2",
      "body": "https://www.mgrblog.com/wp-content/uploads/2017/11/Asian-Girls-Shopping-Online-1024x683.jpeg\n\nA few days ago, I read somewhere (I wish I could cite the source) that nowadays, people’s attention span is down to an all time low. How low? About 8 seconds! That compares to the attention span of a Gold Fish! However, and not surprisingly, the same study also shows that the average person spends 50% of their attention on some type of mobile device experience. And that percentage of time continues to grow.\n\nThe interesting thing is that in the very old times, with very little media (social or otherwise) and technology around us, the best form of advertising was just word-of-mouth. If a movie was recommended to me, I would go see it. Forget that the trailer sucked or the movie poster was not very attractive. If a friend told me of a good fishing spot, I would go right there. Today, thanks to the Internet, algorithms, artificial intelligence and machine learning, word-of-mouth advertising and recommendations have allowed us -and advertisers — to reach a much wider audience beyond the people that we actually know within our limited circle of friends.\n\nWord of Mouth, in its many online variations, is still the best form of advertising. You can think of it as advertising with a seal of approval. This approval comes in way of referrals, influencers, social sharing, look-alike audiences, online reviews, chats, messaging, etc. After all, whose opinion would you rather trust, the statement of a print ad or your friend’s direct recommendation? The answer is quite clear and in this case, your friend has just become an ‘influencer.’\n\nWe see how this works every day. A large percentage of Amazon sales rely on customer reviews. Podcasts, mobile apps, online retailers, service businesses, they all achieve top ranks thanks to customer reviews and recommendations. Ranking algorithms — including those of search engines — are developed to reward those who achieve higher relevance among their competitors, making it very difficult to debunk a top seller once they get to the top.\n\nWhen you see companies like Facebook (that also owns Instagram), Apple, Alphabet (parent company of Google and YouTube), Amazon, Twitter, Netflix, Verizon, etc., investing so much of their technology and budgets towards media content, you don’t have to be very smart to see where the advertising market is going. Add to that the fact that mobile bandwidth and mobile technology that allows for high quality video content is now widespread in all major metro markets and you can easily understand while user consumption and generation of video content is at an all time high.\n\nYears ago, when a company wanted to rank high organically with Search Engines, we used to say that “Content is King.” Writing and posting knowledgeable articles on their website would make them an authority in their field and get more referrals that in turn would result in higher SEO rankings. And that still works very well… only now, it’s not just written content. It’s “Media Content” and it’s not just Google rankings, but also Facebook, Instagram, Twitter, Pinterest and all other social media platforms. Over the next decade, any company that wants to remain at the top of their advertising niche, will need to become a ‘media’ company first followed by their particular manufacturing or services field.\n\nAs a marketer, you can no longer measure micro ROI results for each individual campaign. That type of granular measurement will make you lose sight of the big picture. Rather, marketers will need to look at a much wider spectrum of branding initiatives to quantify results. It’s Branding vs Selling. Providing value vs continuous sales pitches. Focusing on promoting your brand vs selling your products.\n\nGoing back to the first paragraph of this article, remember that <b>you only have 8–10 seconds</b> of attention span from the average consumer at your disposal. If you keep bombarding your customers with sales pitches and Buy! Buy! Buy! offers, they will turn you off before you know it. However, if you can attract their attention by providing them with something that they feel is valuable to them, they will remember you and your brand and they will come back to you when you introduce to them your next great offer.\n\n<b>You’re looking for engagement not impressions.</b> Traditional ad agencies and media buying companies will try to convince you buy this ad space here or there, or create a TV Commercial campaign, or complete some ridiculously expensive study involving ‘focus groups’ with people that say one thing but do another.\n\nWe must be smarter than that. When you are at the airport waiting for your flight and you look around you and all other passengers around you are fully focused on their phones with their earphones on, you can’t tell me that your focus group said that your agency’s print ad was beautiful… BECAUSE NOBODY IS READING THE MAGAZINE THAT IS SELLING YOU THEIR AD SPACE! I don’t care how much circulation they say they have.\n\nHowever, if you post on Facebook and Instagram some improv behind-the-scenes video clip showing interesting facts about your location, your team at work, how your products are made, your restaurant kitchen working at capacity or your hotel guests enjoying the sunset by the beach, I can tell you that you will see a much greater tangible engagement just a few minutes later. Your video will be liked, commented on, shared, it will add followers to your account and reach a much wider audience than any print ad can ever offer… and best of all, for a (very) small fraction of the cost!\n\nJust ask yourself, is your marketing structure still tailored to target last decade’s consumers trends, or are you shifting your marketing to where consumers are heading in 3–5–10 years from now?\n\nThanks for reading! We're new to Steemit and plan on bringing tons of insights content on cryptos, marketing, finance & more! You made it <i>all the way</i> down here and we would appreciate a follow if you think we deserve it. Have a great day!",
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