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      "body": "@howo and @fredrikaa well done! This plugin might be what I needed to upgrade my WordPress MarketingBytes.io blog to a support tier where I can choose the plugins. I did have a question though around duplicate content and getting dinged with your SEO page ranking. From what I understand, Steem is a platform that can be crawled by Google/Bing/other search engines. If that is the case, would cross publishing to Steemit actually hurt your main blog's SEO? If so, would you think it's worth it to put a canonical URL in your blog pointing to the Steemit post as being authoritative, or do you think it just wouldn't matter? Would love to hear your thoughts around this matter.  Thanks!",
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      "body": "\"Keep it short, no one reads any more.\" How many times have you heard this one?\n\nGone are the days when authors were celebrities featured on magazines. Today, we're bombarded with pithy statements in 140 (*ahem* 280) characters, short video snippets and the latest innovation to absorb our attention.\n\nBut like candy, those are just empty calories. They satisfy for a moment but leave us desiring more. People *will* actually read something of length provided that it's relevant to them and well-written.\n\nI just finished reading the #OgilvyTrends2018, a 90 slide monster by James Whatley because it was thoughtful and relevant to my profession. I read Longform because the articles are informative. And Ramit Sethi's verbose emails suck will even suck me in. The length of the copy doesn't matter if the value derived from it is proportionate.\n\nThe problem is our expectations as marketers. A well crafted, thoughtful piece of content won't garner thousands of likes/shares—it's probably relevant to a small group. Compliment the pop fluff designed to get clicks with thoughtful, engaging and lengthier pieces. \n\nIt may be hard, but it's worth it.\n\nLink to Ogilvy Trends 2018 report (download it to get best resolution): https://lnkd.in/eQvMriq #DigitalMarketing #SocialMarketing #ContentMarketing\n\nhttps://steemitimages.com/DQmQ5CixUV4JHPcN8btKP2tXBxJeBP9aiZxfDAAviczN8ms/Screen%20Shot%202018-01-23%20at%2010.41.50%20AM.png",
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      "body": "That's pretty awesome—too bad that crypto won't go to watching a good team! (I kid, I kid! Have to say that as a Spurs fan!)\n\nAll joking aside, these are the stories that are going to help stabilize cryptocurrency. I'm sure that rather than holding it, Mark Cuban/Mavericks will probably exchange it immediately for USD. But still a pretty good story for crypto.\n\nGo Spurs Go!",
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      "body": "Yay! So screw hipster bourbon pairings - cheap beer to wash down the goodness :) *hifive* \n\nI'm not a huge huge huge mezcal enthusiast, but appreciate the flavors and really like seeing how it's grown market-wise. Give me a tequila Añejo and I'm a happy girl!",
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      "body": "Thanks so much pinojo - thanks for popping over from the @travelingsomm's thread! :D",
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      "body": "Yep - that's what I'm saying. I think that the only use for \"Brand Fans\" is for companies who pay to reach them. I don't think that they matter one hill of beans for organic.",
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      "body": "Welcome to Steem! Excited to see all the things that you write about and will be sure to check out your website! Definitely could learn a thing or two about wine!",
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      "body": "What's wrong with Mezcal being the king of smoked spirits ;) \n\nDefinitely is a new/hipster trend with Andrew Knowlton (from Georgia) saying the same thing\n as you—\"When I grew up in Georgia, you would never go to a BBQ restaurant and find alcohol. You go to have barbecue just to eat… it seems kind of like a weird pairing on the surface of things.\" \n\nGrowing up in Texas it was either beer (your Dad beers (Miller Lite, Bud Lite, Coors Lite)) and tea. Maybe you'd get some kool-aid. And I agree with you that a beer is awesome when it comes to the climate (give me a Real Ale or Lone Star and BBQ and I'm happy). But I have enjoyed my share of bourbon with BBQ–I think that it is a solid pairing and one I'd take over wine if given my choice. \n\n(Seriously though, a good Mezcal is a mighty fine thing).",
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      "body": "Such a hipster way of thinking about it. Only the new wave of barbecue places, for example, in San Francisco, or even here in Sonoma County, even carry spirits. The concept of pairing bourbon with BBQ is very new school. So SXSW :) I'm surprised they didn't go as far as saying mezcal - the king of smoked spirits.\n\nGrowing up in the Midwest (one step from the South) I don't think a single barbecue joint I went to even had a license for spirits - it was always beer. Today, you're lucky to find a screw cap half bottle of cheap red wine. I don't think I ever had an option of having a bourbon with my ribs when I was visiting St. Louis, Chicago, New Orleans or Memphis.\n\nWhile I have enjoyed a big, bold Sonoma County syrah and/or zinfandel with many a barbecue dish (they can stand up to the smoke, you just need to know the right wines by the wine producer and climate - trust me, they can compete) my favorite pairing in the end is a pilsner, lager or kolsch. \n\nI also think drinking Pappy with hometown barbecue would do a disservice to both the bourbon and the barbecue. LOL.",
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      "body": "Thanks Justin! There's a lot of snake oil and misunderstanding of digital/social marketing. I love to try to show people what it *should* be: a discipline that it to be taken seriously much like other forms of marketing (email/nurture, content, paid/display, branding, events, etc.). Looking forward to writing more!",
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      "body": "Awesome post! I've started getting into the world of homebrewing and it was neat getting to see this concept get broken down! Thanks so much—going to follow you for your future posts. Really love it!!!!",
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      "body": "This is an interesting question and one that was address by some food writers/chefs at SXSW Bites, their \"food\" part of SXSW. Chef Edward Lee said that basically wines have a hard time standing up to the char of American BBQ. He summed it up this way, \"It’s as simple as burnt toast. Have a nicely toasted toast with butter and then you have one drink of wine with it. Once you burn it and put butter on it, wine doesn’t go any more. And I think that’s what American food is embracing, this idea of char, smoke [and] burn.\"\n\nBecause of that, they said that the ideal pairing is Bourbon. It was a fascinating panel and I summarized it here: https://www.saflavor.com/bbq-bourbon-pair-well-sxsw-southbites-discussion/",
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      "body": "Glad that someone doing post like this, been wanted to do that for quite some time but not enough juice. Looking forward for more post like this.",
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      "body": "@@ -293,8 +293,179 @@\n  for. =)\n+%0A%0A!%5BScreen Shot 2018-01-16 at 2.28.58 PM.png%5D(https://steemitimages.com/DQmdDDBcpnxhGEzLLWk99WR4sReZr1AUSF1eakkkCbUVQjx/Screen%2520Shot%25202018-01-16%2520at%25202.28.58%2520PM.png)\n",
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      "body": "Hi @pinojo thanks for your opinion & feedback! There is an option in Facebook advertising that you can target your ads only to those who liked your page (Fans) perhaps you can explore that in delivering the ads specifically only to your fans only, let me know if this is something you looking for. =)",
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      "body": "Thanks @ckjustin—nice post! I completely agree with point number one! I do want to say I disagree with point three a little bit—I don't think brand fans matter at all any more, with one exception being that you can target them with paid marketing. The shift of Facebook de-emphasizing brand posts inherently makes brand \"fans\" less valuable.",
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      "permlink": "initial-thoughts-on-the-revised-facebook-news-feed",
      "title": "Initial Thoughts on the Revised Facebook News Feed",
      "body": "![Facebook HQ by Isriya Paireepairit via Flickr CC.jpg](https://steemitimages.com/DQmX3XB8YWuZXXjQLhhewjQGZcWAFH4bp9PfqbBfH6aTLU6/Facebook%20HQ%20by%20Isriya%20Paireepairit%20via%20Flickr%20CC.jpg)\n_Facebook HQ by [Isriya Paireepairit via Flickr CC](https://www.flickr.com/photos/isriya/17477769458)_\n\nIf you work in the field of digital marketing, then you’re aware of the major announcement from Facebook regarding its News Feed. The [New York Times calls it]( https://www.nytimes.com/2018/01/11/technology/facebook-news-feed.html) the “most significant overhaul in years” and will even further hamstring the organic reach of brands. Side note: organic reach has been dying for a while now—read my [first Steemit post for all the details](https://steemit.com/digitalmarketing/@pinojo/4-social-media-myths-and-lies-digital-marketing-consultants-still-tell-you). But I want to offer some quick opinions as to “why” this change has happened and “what” it means for brands.\n\n<h2>Why the News Feed Change</h2>\n\nWhile Silicon Valley had been the darling of the late aughts and early teens, there has been a sea change against it. In particular, folks have begun noticing how addictive the tech is and how it is damaging our real-world interactions. In fact, many of the folks who [initially worked on the technologies are now backing away from them](https://www.theguardian.com/technology/2017/oct/05/smartphone-addiction-silicon-valley-dystopia).\n\nAnd driving addictive behavior is the name of the game. Similar to cigarettes, junk food and slot machines, when the product is habit-forming it becomes stickier—people have to come back again and again to get the next hit. Tech—in particular social networks—is just the next product in the long line of stoking addiction.\n\n![Facebook HQ by Jakob Steinschaden via Flickr CC.jpg](https://steemitimages.com/DQmYkVqrd9qtiBVdTgsvs5yr2S3y2LXmvcrcCuCfQedZJbU/Facebook%20HQ%20by%20Jakob%20Steinschaden%20via%20Flickr%20CC.jpg)\n_What's more addictive? Facebook or soda? Image by [Jakob Steinschaden via Flickr CC](https://www.flickr.com/photos/jaxxxerockwell/5001032941)_\n\nFacebook saw this sea change and I commend them for making a pivot. Rather than doubling down on the addictive nature of the tech [that has been proven to make you sad](https://www.psychologytoday.com/blog/what-mentally-strong-people-dont-do/201603/science-explains-how-facebook-makes-you-sad), Facebook is at least trying to break that cycle by becoming more “meaningful.” \n\nWhat they mean by “meaningful” is best summed up on their [News Room Blog Post](http://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/). This is worth a read, but to summarize it comes down to prioritizing “posts from friends and family over public content, consistent with our News Feed values.” \n\nReading between the lines, this means that all those organic posts from your brand (that most people don’t care about anyway) are going to be vaporized. Actually, you don’t have to even read between the lines. The post goes on to say, “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution.”\n\nOverall, this should be a good change of pace for users, but brands, non-profits and organizations are going to be less than thrilled. So, if the organic avenue is dead, what does that mean for the paid?\n<h2>Potential Effects on Paid Facebook Advertising </h2>\n \nI’ve read from a lot of folks in industry (mainly in offline messages) that they don’t feel that this will impact paid social marketing on Facebook. I disagree. In fact, I predict that it will have two main impacts: (1) the cost to advertise will dramatically increase and (2) the quality of interaction will also increase (but not as much proportionately to the cost). \n\nWhy? It’s a simple supply-and-demand calculation. \n\nIn a video on the [Facebook News Room article](http://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/), Mark Hull, Director of Product Management at Facebook, said that, “We also expect overall time spent on Facebook to go down, but our goal is that the time people do spend on Facebook will be better.” \n\nTo me, this means that there won’t be as much “inventory” (read: eyeballs) available on the platform. That coupled with the overall digital marketing demand of sponsored posts (which I can only assume is growing by the day) will create a shortage, thus requiring brands to pay more to get their message out. This increase in cost will also result in a decrease in the times that a sponsored post will be shown, helping Facebook achieve the goal of what people see to be more “person-to-person.”\n\nI would wager that the CPC metrics will increase anywhere from 30% to 80% over the next year, but could go as high as doubling. I think that this will price out more of the mom-and-pop businesses and small-time entrepreneurs. But the larger brands will pay it, because of my second prediction: the quality will be better.\n\nIf Facebook is able to pull off this pivot it would be monumental. I remember The Facebook from 2004/2005 when it was magical—it was a way to actually link up with old friends and new ones alike. For those who didn’t get to experience the platform then, it was kind of euphoric and we all _actually felt connected_. \n\nFast-forward to 2018, and I think few would use the word “euphoric” to describe social media. Meaningless, divisive, addictive, time-suck, *those* are the words used to describe the platforms. Consequently, many of the original users (including yours truly) have fled from using the platforms for personal reasons. \n\nIf this new News Feed algorithm can get a piece of that mojo back and people can feel connected once again, the overall quality of that platform will increase for marketers. That means you’ll actually be able to reach the right person and they’ll be in a good mood (as opposed to being depressed, envious, angry, etc.). I expect that some of the quality of the people being marketed to will increase, although it won’t be in proportion to the cost.\n\n<h2>Looking Forward</h2>\n\nThese are just a couple of predictions and I’m curious to see how it plays out. I’d also be interested in seeing what the Steemit community thinks! Be sure to let me know your predictions in the comments!",
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