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      "body": "<p style=\"text-align: justify;\"><strong>Outsource SEO; Don&rsquo;t Attempt Doing SEO In-House, If You Are Not Set Up For It</strong></p>\n<p style=\"text-align: justify;\">A common, but costly mistake businesses make is that they attempt to do SEO in-house, rather than outsourcing SEO. Their stand is <em>&ldquo;My organization has a savvy team of marketers who can easily do SEO</em>&rdquo;. However, when it comes to implementing SEO, these businesses fail miserably. <em>Why?</em> Let&rsquo;s analyse:</p>\n<ol style=\"text-align: justify;\">\n<li>SEO is not a one- time activity that just starts and ends. It requires continuous maintenance, continuous content-creation and patience.</li>\n<li>Organizations have generic marketers but lack trained and qualified SEO staff.</li>\n<li>Training the staff to learn SEO techniques is time consuming and expensive.</li>\n<li>There is mostly no one in the leadership team to set SEO goals and measure performance.</li>\n<li>Key tasks related to website audit &amp;analysis, keyword research and page optimization remain unfinished.</li>\n</ol>\n<p style=\"text-align: justify;\">By the time organizations realize that their in-house SEO efforts are not yielding results, they have already spent time and money, and in the process have lagged behind their competition.</p>\n<p style=\"text-align: justify;\">In view of this, one can safely say that <a href=\"https://www.techindiasoftware.com/seo-reseller-services-india.html\"><strong>Outsourcing SEO</strong></a> is the most sensible decision that one can take. However, before outsourcing SEO, one should consider the below factors:</p>\n<p style=\"text-align: justify;\"><strong>Cost To Outsource SEO</strong></p>\n<p style=\"text-align: justify;\">This is a strategic factor. You may consider hiring freelancers to do your SEO or you may consider hiring an SEO company that has a team of designers, editors, content writers, software and SEO experts who can together work as a team on your SEO project. The SEO experts analyze your website and provide recommendations based on which website features are modified to improve functionality, design changes are made by designers to improve user experience and high quality content is created by writers to improve readership. Individual freelancers cannot perform all these activities single-handedly.</p>\n<p style=\"text-align: justify;\"><strong>Impact Of Outsourcing SEO To Your Business</strong></p>\n<p style=\"text-align: justify;\"><em>What is your business type? ; What does your organization manufacture and sell?</em></p>\n<p style=\"text-align: justify;\">Answers to these questions really determine what type of SEO services you need. If you are an eCommerce store, then your SEO needs will be very different from say a tour operator, or say a manufacturer of bicycles.</p>\n<p style=\"text-align: justify;\">The other factor is the level of competition in your industry, who your competitors are and what is your competitive rank?&nbsp;</p>\n<p style=\"text-align: justify;\">The more the level of competition in your industry, the more will be the SEO efforts to get your company and products on page 1 of Google for the relevant keywords.</p>\n<p style=\"text-align: justify;\"><strong>Build A Mid-Term Perspective To Outsource SEO</strong></p>\n<p style=\"text-align: justify;\">SEO techniques are not a magic wand that can give immediate results. Google bots take time to index a website and it can be several weeks before updates made on your website can begin to show results. Continuously enhancing user experience, building up a social media presence and improving website content can go a long way in slowly, but surely improving your search engine results.</p>\n<p style=\"text-align: justify;\"><strong>Shortening The Learning Curve When Outsourcing SEO</strong></p>\n<p style=\"text-align: justify;\">Choose an SEO outsourcing company that has smart folks. This is important because as they are external people, they do not know your business, your vision and goals, your key offerings vis-&agrave;-vis your competitors and what factors affect your business growth. Working with smart folks will ensure that you are able to make them aware about your business and yourself in the most minimal time and with the least number of web meetings, conference calls, onboarding sessions and trainings etc.</p>\n<p style=\"text-align: justify;\"><strong>Areas That Will Be Covered By Outsourcing SEO</strong></p>\n<p style=\"text-align: justify;\">This is an interesting aspect but mostly overlooked. As a business owner you need to make an assessment of your SEO needs and whether you need to outsource SEO in full, or in part. If you need to outsource in part, then you need to identify those parts that will be done by your own set of marketers and those that will be performed by the SEO Company.&nbsp;</p>\n<p style=\"text-align: justify;\"><strong>Conclusion</strong></p>\n<p style=\"text-align: justify;\">SEO is complex, and it&rsquo;s important to do it properly and without diluting focus. So, when deciding on how to planand implement SEO activities, think about your needs, your goals, and your budget. This will help you determine whether you should invest in outsourcing or keep SEO in house.</p>\n<p style=\"text-align: justify;\">&nbsp;</p>\n<p style=\"text-align: justify;\">Myself Mouzzam Jafri Head of Internet Marketing at Techindiasoftware. I have 6+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about <a href=\"https://www.techindiasoftware.com/ecommerce-seo-marketing.html\"><strong>Ecommerce SEO</strong></a>&nbsp;and <a href=\"https://www.techindiasoftware.com/hire-dedicated-seo.html\"><strong>Hire SEO Consultant</strong></a>.</p>",
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      "body": "<html>\n<p>&nbsp;&nbsp;TechIndia Software was recently engaged by a leading eCommerce store to offer eCommerce SEO services. The store has embarked on a 2 year digital marketing strategy and was a seeking a reputed vendor that had expertise and hands-on experience in&nbsp;<a href=\"https://www.techindiasoftware.com/ecommerce-seo-marketing.html\"><strong>eCommerce SEO</strong></a>. &nbsp;</p>\n<p><img src=\"https://www.mega-search.net/wp-content/uploads/eCommerce-SEO.jpg\" width=\"1024\" height=\"425\"/></p>\n<p>&nbsp;&nbsp;<strong>Main objectives of the project:</strong><br>\n- Improve the SEO visibility:<br>\nThis score shows how visible a website is in search engines. The store was concerned whether its PageSpeed and performance were upto the mark or not as they were experiencing a very high bounce rate. &nbsp;</p>\n<p>&nbsp;<strong>- Increase the number of incoming links:</strong><br>\nThe store wanted to increase organic traffic to its website with a link-building strategy. &nbsp;&nbsp;<strong>-</strong></p>\n<p><strong>Improve technical SEO:</strong><br>\nAn audit of the eCommerce store was required to improve to evaluate its website architecture and site layout especially look into factors such as HTTPS, mobile friendliness and 404 errors that can affect website performance. &nbsp;&nbsp;<strong>-&nbsp;</strong></p>\n<p><strong>Improve performance:</strong><br>\nThe store wanted to achieve a page speed score of more than 80 for both mobile and desktop so that they could fulfill their customer expectations of a page loading under 2 seconds. &nbsp;&nbsp;<strong>-&nbsp;</strong></p>\n<p><strong>On-page SEO:</strong><br>\nThe store was facing challenges in the URL structure, H-tags (headings and sub-headings)and content for the various landing pages. It wanted to optimize its content (at least 300 words) for the keywords that it had planned to target and publish on its landing page. &nbsp;&nbsp;</p>\n<p>- Social media promotional strategy<br>\nThe store was looking for a social media promotional strategy to spread awareness for a variety of health care products &nbsp;&nbsp;</p>\n<p><strong>Solution proposed by TechIndia Software:</strong><br>\nThe SEO experts at TechIndia Software planned and implemented strategies to drive traffic to the store and help increase conversion ratio. The main features of the solution were as follows: &nbsp;&nbsp;</p>\n<p>- Very prominent online presence with different types of variety of SEO activities. &nbsp;</p>\n<p>- Extensive keyword research and planning to drive organic traffic to store. &nbsp;&nbsp;- Off page and on optimization with required changes to improve sales. &nbsp;&nbsp;</p>\n<p>- Building solid brand reputation with a holistic social media marketing strategy. &nbsp;&nbsp;- Targetted Google Ads campaign with right audience in focus. &nbsp;&nbsp;</p>\n<p>- PPC marketing and HTML Optimization. &nbsp;</p>\n<p>&nbsp;- Link building strategy to drive organic traffic to the store. &nbsp;&nbsp;</p>\n<p>- Overall close supervision and management of web traffic analysis and keyword ranking activities. &nbsp;&nbsp;</p>\n<p><strong>Result of the campaign:</strong><br>\nThe eCommerce SEO services rendered in the campaign generated very good results for the eCommerce store that can be summarised as follows: &nbsp;</p>\n<p>- Significant improvement in building organic traffice to the site resulting in online sales. This was reflected in a the form of a higher CRO being achieved for the eCommerce store. &nbsp;&nbsp;</p>\n<p>- Specific increase in website website traffic and sales by 50% in last 2 months. &nbsp;&nbsp;</p>\n<p>- Improvement of store’s visibility on social media platforms with the help of a well-planned and properly implemented digital marketing strategy. &nbsp;&nbsp;</p>\n<p>- Improvement in the brand reputation of the store. &nbsp;&nbsp;</p>\n<p>- Effective and result oriented PPC campaign. &nbsp;&nbsp;</p>\n<p>- Significant improvement in ranking of the site due to planned and searched keywords. &nbsp;&nbsp;</p>\n<p><strong>Conclusion:</strong><br>\nTechIndia Software did a decent job with their eCommerce SEO services on this project. Their expert team has a good understanding of SEO and is aware that there is no one single solution approach that meets all situations. There are several variables that impact the performance of a website and each one has to be addressed separately. &nbsp;&nbsp;</p>\n<p>They are aware that there is still a lot to optimise to, and the journey towards a high-performing page can be difficult and time-consuming. &nbsp;</p>\n<p>&nbsp;Myself Mouzzam Jafri Head of Internet Marketing at Techindiasoftware. I have 6+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about how to choose Best <a href=\"https://www.techindiasoftware.com/seo-reseller-services-india.html\"><strong>Seo Reseller Program</strong></a> In India &amp; <a href=\"https://www.techindiasoftware.com/hire-dedicated-seo.html\"><strong>Hire Dedicated Seo Expert</strong></a> Company. &nbsp;</p>\n</html>",
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