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      "body": "Last month I indicated I would share a couple use case scenarios you can implement right now.  While these basic use cases may not set the world on fire, they will get you going with “real” blockchain and accelerate your learning so it becomes possible to adopt more wide-ranging and valuable ones.\n\nAlready, there are many blockchain-based (digital) storage providers.  Their initial advantage over existing on-site storage or cloud based storage is reduced costs of up to 10x over AWS.  There are also benefits for increased uptime from their decentralized nature.  A key learning opportunity is deploying your unused storage on these chains to investigate blockchain-based incentive systems and the integrating a blockchain based application with existing systems.  At this stage, you don’t want to be putting high profile data on the chains. The best possibilities are with data that has low individual value (such as IOT) or data which is currently being deleted on a regular basis (such as historical customer on-line data).  See the final chart below for the logos.\n  \nAnother initial opportunity, more a pattern than a use case, is to create a simple business network using public data, an organization’s own data, and an end user that will benefit from events based on the combination of the data.  Last month I mentioned fizzy.axa, which leverages publicly available flight delay data.  It’s a significant improvement over existing flight insurance by shortening the delay time for payout from 6 to 2 hours and avoiding the manual work of claiming by using a smart contract.\n  \nIn each of these scenarios, your organization can create a valuable blockchain based application while avoiding the challenge of developing a full-scale business network right now.\n\n\nThe marketplace continues to generate new ideas and companies. This month, I’ve even added another industry, Transportation.  Next time, I’ll be subsetting all the logos in Finance since one with an insurance focus has different plans than one in banking or one in financial markets.  And if you want even more insight, bookmark www.icoalert.com to keep up with all the existing and planned ICOs since a good number of blockchain startups are doing ICOs.  \n\n![](https://steemitimages.com/DQmaB1bZtiVg6FvFp4wQr8o3nH4RN12TR6295ce6btNKmcu/image.png)\n![](https://steemitimages.com/DQmWDV5wJUUynCXZmQvErpfJDNKWrXEorMSxr4aCjGa35iG/image.png)\n![](https://steemitimages.com/DQmY3yjWBe1ZAXcw6ntpymU9vC2iGJi6b4SK23vq8UA97bC/image.png)\n![](https://steemitimages.com/DQmZxTfhZaZZ8kgxMWeeCvW47baYLznAcJwvEUV6dL3SmGy/image.png)\n![](https://steemitimages.com/DQmdRAVZiMjhiXuZUMKUDkuHgzevProfRV14Q3fp7YA1bxp/image.png)\n![](https://steemitimages.com/DQmZsoJHZTP5oSRk7xrNTcW6ny4qCX4k42j3H32sE5Yimj9/image.png)\n![](https://steemitimages.com/DQmcBS83D6JaY4DfH1XKpDCXAp7bFdakyXKK93oexPfnjHy/image.png)\n![](https://steemitimages.com/DQmVpiEiUZ3j1vQwi9Gre273ryCBTDn2h6J32qZs2w2fr2R/image.png)\n\n\n\n\n\n\n\n\n\n\n\n\nMore recently uncovered organizations to be added to the next month’s post are: Metaverse, Exscudo, Mesh, and Enigma.  Always looking for more, so feel free to send me your favorite blockchain company not represented here and I’ll add them.  If you’d like a fully hyperlinked version of these charts, send me an email at the address below.\n\nUntil next time…\n\nTom Klein\[email protected]",
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      "body": "**The Blockchain Ecosystem - October 2017**\nPrevious post in this series, including background, for the Ecosystem:  https://steemit.com/blockchain/@tkklein/the-blockchain-ecosystem\n\nThe world of blockchain startups continues to explode.  This month’s view of the ecosystem has 104 additional logos with the majority of the new ones focused on individual markets and extensions to existing ecosystems.  While no one would say the blockchain ecosystem is stable, there is an increased awareness that blockchain needs to work in the real world of existing systems and customer expectations.\n\nFinancial Services as a group still leads the pack with the most firms, with Markets and Banking as the largest subgroups within.  I am also starting to see organizations with an insurance focus such as insPeer and RiskBlock.  Axa – fizzy.axa - even has a beta project out for travel delay insurance that autopays when triggered after a delay of 2 hours.  Media & Commerce is the second most active area with four times as many companies as last month.  Most of the newcomers are taking aim at enabling creatives to reap more reward from their efforts. \n\nTwo new categories in the charts are Non-Profits and Integration utilities.  As things mature, even non-profits are seeing benefits to be had and integration is a sign of maturity showing that no blockchain stands alone.\n\n**The Lay of the Land**\n![](https://steemitimages.com/DQmVedXWUqQ7uTajYyQruA3q7kdi7NyH49GfFoJfTxyVJAw/image.png)\n![](https://steemitimages.com/DQmdEbDXrm9LqVtZh2ncJf3qrxuRVXsc6nKc4PXNUyKSzhe/image.png)\n![](https://steemitimages.com/DQmPC26ofXZ9ZWtjcaBBv1QBevqA82QKg6ki4qHrNpD5zHy/image.png)\n![](https://steemitimages.com/DQmUYqrLVw8pbAKWFmgdq8ZFpjMuRuVcXvA3Va28m33WoTU/image.png)\n![](https://steemitimages.com/DQmTCcWuWxxAMJLX967BLEPuvguNfhadfeiEbvtGm9FWyJm/image.png)\n![](https://steemitimages.com/DQmUR5n3zydy1TxdJpz8W4zoCTjx2GH8L5DwAgjzXKSzpDa/image.png) \n![](https://steemitimages.com/DQmPNvsqC4fUc3737gsLoefbJqV1xLRn6ywGsDwoGsw2tYt/image.png) \n![](https://steemitimages.com/DQmYHjownbF4xUN54RCYwXVGUyyrv4SD67zqWU8dGrRsTiN/image.png) \n  \n  \n\nMore recently uncovered organizations to be added to the next month’s post are:  Level Trading Field, Lykke, Dominode, Waves, Paradex, Coinflash, and EthVentures.  Always looking for more, so feel free to send me your favorite blockchain company not represented here and I’ll add them.\n\nNext time look for a couple scenarios to jumpstart adoption of blockchain in your organization, in addition to my update of the ecosystem.\n\nTom Klein\[email protected]",
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      "body": "The images are straight ppt.  Have a pdf version with hyperlinks if would help.  I like your thought about further categorization since this is going to get unwieldy soon.  Even within a grouping like Financial or Media there is wide variety of solutions addressing different sub markets.",
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      "body": "Tom, great stuff. Two questions:\n\n1. How did you create the image clouds? They're well done, reminiscent of CB Insights graphics.\n\n2. Is there a database/spreadsheet you're working on? Might be interesting to start a kind of SIC/CUSIP-code-categorization...",
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      "body": "No experience other than a presentation I saw by the the folks from Yours.  They are taking a more paywall oriented approach than Steemit.",
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      "body": "@tkklein : great compilation and thanks for sharing. For the Content Managemnet category, besides Steemit, do you have any experience with other platforms? What is your take?",
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      "body": "As a person with extensive enterprise application experience, I came to blockchain looking to understand the current state of the blockchain-based application base – both for building these applications and for investing in a purpose-built application.\n\nWhat I found made it very difficult to accomplish that goal. There is a tangle of virtual currencies, early stage ideas with only a white paper or a website, consortiums attempting to drive a specific market, groups trying to create open or proprietary blockchain platforms, organizations trying to create a defacto token via an initial coin offering (ICO), companies working on a specific domain where they believe blockchain-based systems can improve outcomes, and many other permutations.\n\nI know many are like me and want to know which blockchain platforms or applications are currently in the marketplace: “What’s the ecosystem look like and how can I plug myself in?”    \n\nThe charts below show my initial attempt to categorize the blockchain ecosystem.  It does not have every blockchain project, company, or group out there.  I decided to publish an initial view for folks to start using, comment on different grouping that will help them, allow these organiztions to let me know if my classification meets what they are trying to do, and generally get the dialog going.  \n\n\nUsing the Charts\n\nThese next few paragraphs explain my groupings.  Feel free to skip over them if not as interested in that level of understanding.\n\nAs I started collecting all these different solutions, I started first to segment them as platform based or industry specific.  Platform-based in that the solution is general purpose for building your specific use case.  Industry Specific in that the solution is meant to address a specific use case and can be deployed with no/minimal customization needed.\n\nI quickly realized that there are cross industry solutions for storage, content management, currencies, predication markets, and identity management which is why those groups get their own page.\n\nI also realized that the set of Ethereum solutions is already an ecosystem itself hence why it gets its own page.  Generally, I included something on this page if its main goal is to support the Ethereum platform. The last two charts are really industry specific solutions being brought to market.  No surprise that financial solutions lead the way.\n\nSince this is early on the maturity curve, I have a number of whitepaper, alpha and beta companies on this list.  My intent over time is to start classifying based on real life adoption possibilities.  I’ve included them for now to aid in understanding the current marketplace thinking.\n\n\nBlockchain Ecosystem Charts\n\n![](https://steemitimages.com/DQmVqN8u23C9WgPr94GZXHrK9PvJYqM2z5rfzWGDzR5L3Sf/image.png)\n![](https://steemitimages.com/DQmbdvvFE3u3gVFb2MiMTZeqzvVXtLsd7J6GpBn3SaNq1Cr/image.png)\n![](https://steemitimages.com/DQmYfFjLsG8znEXcLHYSckvDNGfyf1zGxQGBJKmPkod9136/image.png)\n![](https://steemitimages.com/DQmNW4h9ZLMuLqRNmZW5C5YBV7gf5VnbcMtMxs96YNN2arZ/image.png)\n![](https://steemitimages.com/DQmY7XLE5DvQzdaePdhejPGvUGrEpUHUnV8XKxAVBSyN9Ua/image.png)\n\n\nGoing Forward\n\nI do intend to update this on a regular basis so welcome your comments and additional or new members of the blockchain ecosystem.  Already a number have popped up for the next version (e.g. Sweetbridge, Populous, Foreground, QTUM, Peernova, Parity Technologies). \nLook forward to making blockchain real with you.\n\n\nTom Klein\[email protected]",
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