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      "memo": "Hey there ianp. I hope you don’t mind this short message, but I wanted to quickly share this update with you on my Hive-related work. For the past 7 years, I've been deeply committed to Hive, working on projects like hive.io, vessel, dhive & more to strengthen our community, while providing reliable witness infrastructure to secure our blockchain. Recently, I've released an upgraded witness toolkit (peakd.com/@therealwolf/major-hive-witness-essentials-upgrade-v2) and celebrated 7+ years on Hive (peakd.com/@therealwolf/year-8). If you'd like to support my work, I'd be honored to have your witness vote. Thank you! PS: You can vote for me here: peakd.com/witnesses",
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      "memo": "Hey @ianp I am launching a new solo witness and am looking for support. If you are unfamiliar with what I do, I wrote a post announcing my witness here: https://peakd.com/witness/@howo/annoucing-my-solo-witness. The tl;dr is that I've been on Hive for 6 years and for the past 4 I've been working as a core developer meaning I'm working directly on the blockchain code to add features. You might have interacted with some of them already like RC delegations, recurrent transfers or more recently I've been working on updating communities (new update soon !). If you want to support me, could you vote for me as a witness ? You can do it on this page https://peakd.com/me/witnesses. Thank you !",
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      "memo": "Hi ! I've been a core developer on hive for three years now, working on features that are now powering the chain and improving user experience like RC delegations or recurrent transfers and currently wrapping up some features that will go live in hard fork 27. I'm also hosting the monthly core dev meeting. I would like to carry on working for hive for a fourth year. I am looking for support on my renewed proposal as the current one will expire soon. It's the same deal as the last one. Could you review it and maybe vote on it if it's worth your support ? https://peakd.com/me/proposals/261 Thanks a lot !",
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      "body": "@@ -4419,16 +4419,19 @@\n , which \n+is \n what I t\n",
      "title": "How to Design and Market Blockchain for Mass Adoption",
      "author": "ianp",
      "permlink": "how-to-design-and-market-blockchain-for-mass-adoption",
      "json_metadata": "{\"tags\":[\"design\",\"ux\",\"marketing\",\"privacy\",\"smartcash\"],\"image\":[\"https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec6f03ce64a5373dcac7/1540942973104/Coco_Hero.png?format=2500w\",\"https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec6f1ae6cfde87dc61ec/1540942967176/Coco_Compare.png?format=2500w\",\"https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec748a922d7f7711b303/1540942978303/Coco_What.png?format=2500w\",\"https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec71aa4a9903f1950335/1540943028417/Coco_Home.png?format=750w\"],\"links\":[\"https://ipatterson.com/blog/2018/10/10/four-reasons-why-ux-should-be-your-top-priority\",\"https://ipatterson.com/blog/2018/10/19/going-mainstream-blockchain-design\",\"https://business.smartcash.cc\",\"https://www.useloom.com/share/f2b245af5b70477d92c7d9f87e544b42\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
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      "body": "To listen to the audio version of this article click on the play image.\n[![](https://s18.postimg.org/51o0kpijd/play200x46.png)](http://ec2-52-72-169-104.compute-1.amazonaws.com/ianp__how-to-design-and-market-blockchain-for-mass-adoption.mp3)\nBrought to you by [@tts](https://steemit.com/tts/@tts/introduction). If you find it useful please consider upvoting this reply.",
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  "op": [
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      "body": "I doubt many around Steemit would argue there's a tech with more disruptive potential than blockchain, yet I think it’s undeniably having a gangly adolescence. Coming of age will require crypto to embrace the [compelling business case for UX](https://ipatterson.com/blog/2018/10/10/four-reasons-why-ux-should-be-your-top-priority) and be part of [a new “third wave” of projects that put user needs first.](https://ipatterson.com/blog/2018/10/19/going-mainstream-blockchain-design)\n\nThat’s why I was especially excited to make a contribution when [SmartCash](https://business.smartcash.cc), recently one of the top 100 cryptocurrencies in the world, sought my help with marketing and design for a new privacy-themed cryptocurrency they were calling Bitcoin Confidential.\n\nNo market research had been done yet, so I tackled it myself via a community survey. Within just a couple days, I had some findings.\n\n# Key findings of my market research\n\n* The “killer app” for crypto users was ease-of-use. Surprising!\n* Users were already happy with the privacy offered by existing coins.\n* Even fairly sophisticated crypto users know little about privacy. Depressing!\n* Users were much more interested in ease-of-use and rewards.\n* The Bitcoin Confidential name was unpopular, with only 27% approval.\n* Watch my [full findings presentation here](https://www.useloom.com/share/f2b245af5b70477d92c7d9f87e544b42)\n\n![Bitcoin Confidential Coco Design](https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec6f03ce64a5373dcac7/1540942973104/Coco_Hero.png?format=2500w)\n\nThese initial findings led me to prototype a marketing website and brand positioning that was very different from any other cryptocurrency I can think of.\n\n# Forming a friendlier brand\n\nFirst, I proposed a friendly nickname: Coco for short, with Bitcoin Confidential as the full name. This allows the brand to keep the name recognition and trust of Bitcoin, but with an everyday-use nickname that’s both easier to say and friendlier.\n\n# Educating about practical benefits\n\nSecond, when thinking about positioning and explaining the value prop, I paired features that my early research found users wanted––namely rewards and ease-of-use––with the untraceable transactions that were Coco’s main technical advantage.\n\n(If you’re wondering––and I know you product nerds are––I used a lean product management technique called an Importance-Satisfaction Analysis to identify which features were most exciting to the target customer.)\n\nI also found that even sophisticated users don’t understand privacy coins. This led me to focus on subtly educating the user. Comparison charts, citations of studies, and further reading all the way down the page help with this.\n\n![Coco Comparison](https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec6f1ae6cfde87dc61ec/1540942967176/Coco_Compare.png?format=2500w)\n\n\nAnd because I wanted the coin to “cross the chasm” from enthusiasts and visionaries to pragmatists, I made sure the marketing copy focused on practical benefits to the user, not just raw features or specs. Some technical language is still necessary, but I kept it in the context of what the tech could do for you rather than assuming––as many crypto projects do––that, say, “DPOS 3.0 cold-staking” is self-evidently desirable to all right-thinking people.\n\nThis is also reflected in my decision to refer to it as “untraceable digital cash” instead of cryptocurrency. Everyone gets cash, and that can’t be said of crypto-anything at this point.\n\n![Coco Features](https://static1.squarespace.com/static/57c72d4f20099e72bef6720a/5bd8ec6e758d4660b3797778/5bd8ec748a922d7f7711b303/1540942978303/Coco_What.png?format=2500w)\n\n# Bright and friendly aesthetic\n\nThirdly, I deliberately chose a design aesthetic that blended bright, modern colors and white space with the dark, shadowy imagery chosen by many privacy coins.\n\nDark, of course implies secrecy and confidentiality. Think Darkcoin, a popular 2014 project led by crypto-anarchist Cody Wilson that promised untraceable transactions for the dark web. 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      "body": "@@ -2237,17 +2237,17 @@\n ew York \n-t\n+T\n imes%E2%80%93%E2%80%93as\n@@ -2473,16 +2473,20 @@\n ised at \n+the \n selectiv\n@@ -2592,16 +2592,27 @@\n orts to \n+ostensibly \n crack do\n@@ -2626,17 +2626,16 @@\n nternet \n-%22\n fake new\n@@ -2639,56 +2639,8 @@\n news\n-%22 with post flagging and fact-checking tribunals\n , a \n@@ -2728,22 +2728,29 @@\n  to \n-be more\n+face stricter\n  regulat\n-ed\n+ion\n .\n",
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      "title": "Tech giants face backlash after claims of Russian election hacking",
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      "body": "[Americans think big tech companies need more government regulation](https://www.axios.com/axios-surveymonkey-public-wants-big-tech-regulated-5f60af4b-4faa-4f45-bc45-018c5d2b360f.html), a new poll found today.\n\nAmong other reasons, the Axios-SurveyMonkey poll found that \"more than eight in 10 — including big majorities across party lines — blame the technology companies for not doing more to safeguard their platforms against election interference.\"\n\nRemember all those \"Russia hacked the election\" claims? Well, apparently Americans now think Facebook is to blame.\n\nTo be fair though, Mark Zuckerberg may have brought this on himself. He went on video after the election with his somber face, detailing how Facebook was taking these claims with deadly seriousness. One got the impression that he was simultaneously admitting Facebook pivoted the election, and promising that immediate steps would be taken to prevent this from happening again.\n\nhttps://www.youtube.com/watch?v=wsUhyiO31DY\n\nThen the details of this \"election hacking\" of Facebook came out.\n\nIt turns out that users in [Russia spent less than $100,000 total](https://techcrunch.com/2017/11/01/russian-facebook-ad-spend/) on US political ads in 2016. \n\nAnd just look at these ads––[how could an LGBT group's rainbow-tinted ad for a muscly Bernie Sanders coloring book](https://www.nytimes.com/2017/11/01/us/politics/russia-2016-election-facebook.html) *not* have influenced the election?\n\n![Screen Shot 2018-02-28 at 4.20.33 PM.png](https://steemitimages.com/DQmSb4iE3KDZPWcdhcWfNB6qHk6SQ5veHeNFNYCCSMPTUcX/Screen%20Shot%202018-02-28%20at%204.20.33%20PM.png)\n\nKeep in mind, the total ad spend for Trump and Clinton was $81 million.\n\nOh, one other thing––Facebook's VP of Advertising Rob Goldman said [the majority of that tiny (but FABULOUS!) Russian ad spend was *after* the election](https://twitter.com/robjective/status/964680123885613056?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.zerohedge.com%2Fnews%2F2018-02-17%2Ffacebook-vp-majority-russian-ad-spend-happened-after-election).\n\nIn that same tweet, Goldman blasted the media for not reporting this fact.\n\nThen again, hysteria over Russian is good business for the likes of CNN, the Washington Post, and the New York times––as journalist [Glenn Greenwald has relentlessly pointed out](http://nymag.com/daily/intelligencer/2018/01/glenn-greenwald-russia-investigation.html). After Facebook played this non-story up, they shouldn't have been surprised at selective reporting when they tried to tone it down.\n\nThe real irony here is that for all of Facebook's efforts to crack down on Internet \"fake news\" with post flagging and fact-checking tribunals, a fake story at least partly of its own making is now driving public opinion for it to be more regulated.",
      "title": "Tech giants face backlash after claims of Russian election hacking",
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      "body": "### ![robjective](https://pbs.twimg.com/profile_images/922682720584531968/ukhi1Op4_normal.jpg) **[Rob Goldman](https://twitter.com/@robjective/status/964680123885613056)** tweeted @ 17 Feb 2018 - 01:57 UTC\n\n> The majority of the Russian ad spend happened AFTER the election.  We shared that fact, but very few outlets have c… [twitter.com/i/web/status/9…](https://t.co/9PWtAJMeqQ)\n\n\n###### *Disclaimer: I am just a bot trying to be helpful.*",
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      "body": "[Americans think big tech companies need more government regulation](https://www.axios.com/axios-surveymonkey-public-wants-big-tech-regulated-5f60af4b-4faa-4f45-bc45-018c5d2b360f.html), a new poll found today.\n\nAmong other reasons, the Axios-SurveyMonkey poll found that \"more than eight in 10 — including big majorities across party lines — blame the technology companies for not doing more to safeguard their platforms against election interference.\"\n\nRemember all those \"Russia hacked the election\" claims? Well, apparently Americans now think Facebook is to blame.\n\nTo be fair though, Mark Zuckerberg may have brought this on himself. He went on video after the election with his somber face, detailing how Facebook was taking these claims with deadly seriousness. One got the impression that he was simultaneously admitting Facebook pivoted the election, and promising that immediate steps would be taken to prevent this from happening again.\n\nhttps://www.youtube.com/watch?v=wsUhyiO31DY\n\nThen the details of this \"election hacking\" of Facebook came out.\n\nIt turns out that users in [Russia spent less than $100,000 total](https://techcrunch.com/2017/11/01/russian-facebook-ad-spend/) on US political ads in 2016. \n\nAnd just look at these ads––[how could an LGBT group's rainbow-tinted ad for a muscly Bernie Sanders coloring book](https://www.nytimes.com/2017/11/01/us/politics/russia-2016-election-facebook.html) *not* have influenced the election?\n\n![Screen Shot 2018-02-28 at 4.20.33 PM.png](https://steemitimages.com/DQmSb4iE3KDZPWcdhcWfNB6qHk6SQ5veHeNFNYCCSMPTUcX/Screen%20Shot%202018-02-28%20at%204.20.33%20PM.png)\n\nKeep in mind, the total ad spend for Trump and Clinton was $81 million.\n\nOh, one other thing––Facebook's VP of Advertising Rob Goldman said [the majority of that tiny (but FABULOUS!) Russian ad spend was *after* the election](https://twitter.com/robjective/status/964680123885613056?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.zerohedge.com%2Fnews%2F2018-02-17%2Ffacebook-vp-majority-russian-ad-spend-happened-after-election).\n\nIn that same tweet, Goldman blasted the media for not reporting this fact.\n\nThen again, hysteria over Russian is good business for the likes of CNN, the Washington Post, and the New York times––as journalist [Glenn Greenwald has relentlessly pointed out](http://nymag.com/daily/intelligencer/2018/01/glenn-greenwald-russia-investigation.html). After Facebook played this non-story up, they shouldn't have been surprised at selective reporting when they tried to tone it down.\n\nThe real irony here is that for all of Facebook's efforts to crack down on Internet \"fake news\" with post flagging and fact-checking tribunals, a fake story at least partly of its own making is now driving public opinion for it to be more regulated.",
      "title": "Tech giants face backlash after claims of Russian election hacking",
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