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      "body": "<html>\n<p>\rBlogging has evolved with time and has become more than a hobby. It has become one of the most popular forms of content expression and consumption.</p>\n<p><img src=\"https://www.appmysite.com/public/assets/images/wordpress-banner.png\"/></p>\n<p>Businesses are using blogs as a marketing tool and influencers and experts are using blogs to build their brand as content creators. In fact, many of them have a multi-channel presence.</p>\n<p>Bloggers often have a widespread digital footprint that includes websites, mobile apps and social media platforms like Facebook, Instagram, Pinterest, Twitter, and more. </p>\n<p>WordPress remains a popular choice of bloggers around the world when it comes to creating a website. Whereas free app makers are being used to create apps and enter the app industry. </p>\n<p>However, whatever the initiative is, conversions and monetary gain remain significant for all brands. If you have also established your blogging brand, you must start making efforts towards monetizing it. </p>\n<p>Today, we are here to share some techniques and tactics that can help you monetize your WordPress blogging website. Stay tuned and know all about it! </p>\n<p> Five strategies to monetize your blog website  </p>\n<p>Follow the tricks listed below and ensure wider brand presence and profits:  </p>\n<h2><strong>#1: Build an affiliate partnership</strong> </h2>\n<p>You can become an affiliate marketer and earn money with your blogging website. An affiliate partnership can also boost your brand image.</p>\n<p>You can run affiliate ads and promote products and brand ideas that agree with your own brand image. This can be an amazing way to monetize your blogging website. </p>\n<p>Suggested Read: <a href=\"https://www.appmysite.com/blog/discover-the-a-to-z-of-affiliate-marketing-for-mobile-apps/\">Discover the A to Z of Affiliate Marketing for mobile apps</a></p>\n<h2>#2: Seek sponsorship and funding</h2>\n<p>Small and medium-sized initiatives are often backed by large enterprises. If your blogging business is blooming and has the potential to become a brand name, you can also earn funds.</p>\n<p>You can also ask for sponsorship or funding from other brands and entities. You may also run paid promotions and ads on your website and earn money from it. </p>\n<h2>#3: Become an expert influencer </h2>\n<p>Content creators like to be identified as influencers is this age. You can use the same technique to capitalize on your followership and brand yourself as an influential content creator. </p>\n<p>This will not only earn you more engagement and repute, but also earn you ample chances of monetization and cross-networking. Brands often form monetary partnerships with influencers and content creators. </p>\n<p>Suggested Read: <a href=\"https://www.appmysite.com/blog/a-to-z-of-influencer-marketing-for-promoting-your-mobile-app/\">A to Z of influencer marketing for promoting your mobile app</a></p>\n<h2>#4: Start selling commodities </h2>\n<p>Do not limit yourself to creating content only. You can <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">turn your WordPress site into an online store</a> by enabling eCommerce features. This can be done using plugins like WooCommerce etc.</p>\n<p>You can sell eBooks, audio books, PDFs, books, journals, and more. You can also sell merchandize and other products related to your nice and industry. </p>\n<h2>#5: Ensure high ROI with mobile app</h2>\n<p>Mobile <a href=\"https://www.appmysite.com/blog/top-mobile-app-usage-stats/\">app usage statistics</a> depict that more people are streaming content on mobile devices. Apps have become a popular tool for content distribution and consumption. </p>\n<p>You can also open many new avenues and attract success. Ensure higher ROI (Return on Investment) by creating an app that attracts mobile-friendly readers and consumers to your brand. </p>\n<p>Suggested Read: <a href=\"https://www.appmysite.com/blog/mobile-app-monetization-the-ultimate-guide-to-monetizing-mobile-apps/\">Mobile app monetization: The ultimate guide to monetizing mobile apps</a></p>\n<h2>Create an app that attracts readers! </h2>\n<p>Earning online can become easier if you develop a full-fledged brand. It must be mobile-friendly as most of your potential customers are browsing and hunting for content on their smartphones.</p>\n<p>Thus, you must create an app that is user-friendly and attracts readers to your blogs. Sounds overwhelming? Do not worry! AppMySite can make it a breeze.</p>\n<p><a href=\"https://www.appmysite.com/\">Build an app with AppMySite</a> without writing a single line of code. Convert your WordPress blogging website to an app or create an eCommerce app with blogs and CMS integration.</p>\n<p>Take your business to mobile and enter the mCommerce industry with ease. Offer the best solution to your potential customers and build a brand name that stays with people! </p>\n</html>",
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      "body": "<html>\n<p>\rBlogging has evolved with time and has become more than a hobby. It has become one of the most popular forms of content expression and consumption.</p>\n<p><img src=\"https://www.appmysite.com/public/assets/images/wordpress-banner.png\"/></p>\n<p>Businesses are using blogs as a marketing tool and influencers and experts are using blogs to build their brand as content creators. In fact, many of them have a multi-channel presence.</p>\n<p>Bloggers often have a widespread digital footprint that includes websites, mobile apps and social media platforms like Facebook, Instagram, Pinterest, Twitter, and more. </p>\n<p>WordPress remains a popular choice of bloggers around the world when it comes to creating a website. Whereas free app makers are being used to create apps and enter the app industry. </p>\n<p>However, whatever the initiative is, conversions and monetary gain remain significant for all brands. If you have also established your blogging brand, you must start making efforts towards monetizing it. </p>\n<p>Today, we are here to share some techniques and tactics that can help you monetize your WordPress blogging website. Stay tuned and know all about it! </p>\n<p> Five strategies to monetize your blog website  </p>\n<p>Follow the tricks listed below and ensure wider brand presence and profits:  </p>\n<h2><strong>#1: Build an affiliate partnership</strong> </h2>\n<p>You can become an affiliate marketer and earn money with your blogging website. An affiliate partnership can also boost your brand image.</p>\n<p>You can run affiliate ads and promote products and brand ideas that agree with your own brand image. This can be an amazing way to monetize your blogging website. </p>\n<p>Suggested Read: <a href=\"https://www.appmysite.com/blog/discover-the-a-to-z-of-affiliate-marketing-for-mobile-apps/\">Discover the A to Z of Affiliate Marketing for mobile apps</a></p>\n<h2>#2: Seek sponsorship and funding</h2>\n<p>Small and medium-sized initiatives are often backed by large enterprises. If your blogging business is blooming and has the potential to become a brand name, you can also earn funds.</p>\n<p>You can also ask for sponsorship or funding from other brands and entities. You may also run paid promotions and ads on your website and earn money from it. </p>\n<h2>#3: Become an expert influencer </h2>\n<p>Content creators like to be identified as influencers is this age. You can use the same technique to capitalize on your followership and brand yourself as an influential content creator. </p>\n<p>This will not only earn you more engagement and repute, but also earn you ample chances of monetization and cross-networking. Brands often form monetary partnerships with influencers and content creators. </p>\n<p>Suggested Read: <a href=\"https://www.appmysite.com/blog/a-to-z-of-influencer-marketing-for-promoting-your-mobile-app/\">A to Z of influencer marketing for promoting your mobile app</a></p>\n<h2>#4: Start selling commodities </h2>\n<p>Do not limit yourself to creating content only. You can <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">turn your WordPress site into an online store</a> by enabling eCommerce features. This can be done using plugins like WooCommerce etc.</p>\n<p>You can sell eBooks, audio books, PDFs, books, journals, and more. You can also sell merchandize and other products related to your nice and industry. </p>\n<h2>#5: Ensure high ROI with mobile app</h2>\n<p>Mobile <a href=\"https://www.appmysite.com/blog/top-mobile-app-usage-stats/\">app usage statistics</a> depict that more people are streaming content on mobile devices. Apps have become a popular tool for content distribution and consumption. </p>\n<p>You can also open many new avenues and attract success. Ensure higher ROI (Return on Investment) by creating an app that attracts mobile-friendly readers and consumers to your brand. </p>\n<p>Suggested Read: <a href=\"https://www.appmysite.com/blog/mobile-app-monetization-the-ultimate-guide-to-monetizing-mobile-apps/\">Mobile app monetization: The ultimate guide to monetizing mobile apps</a></p>\n<h2>Create an app that attracts readers! </h2>\n<p>Earning online can become easier if you develop a full-fledged brand. It must be mobile-friendly as most of your potential customers are browsing and hunting for content on their smartphones.</p>\n<p>Thus, you must create an app that is user-friendly and attracts readers to your blogs. Sounds overwhelming? Do not worry! AppMySite can make it a breeze.</p>\n<p><a href=\"https://www.appmysite.com/\">Build an app with AppMySite</a> without writing a single line of code. Convert your WordPress blogging website to an app or create an eCommerce app with blogs and CMS integration.</p>\n<p>Take your business to mobile and enter the mCommerce industry with ease. Offer the best solution to your potential customers and build a brand name that stays with people! </p>\n</html>",
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      "body": "Hello appmysite!\n\nCongratulations! This post has been randomly Resteemed! For a chance to get more of your content resteemed join the [Steem Engine Team](https://steemit.com/steemit/@steemengineteam/more-followers-more-votes-steemengine)",
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      "author": "appmysite",
      "permlink": "how-to-predict-product-success-on-an-online-store-a-complete-guide",
      "title": "How to predict product success on an online store? A complete guide",
      "body": "<html>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/07/feature-image-980x551.png\"/></p>\n<p>\r<br/>\r<br/></p>\n<p>Realistically, no one can predict product success. </p>\n<p>Customer preferences and tastes are always changing. Think about a product like a Blackberry phone. More than a decade back, almost every person investing in a mobile device wanted a Blackberry. </p>\n<p>The market changed. People changed. Blackberry went away and now remains a faint memory. </p>\n<p>Trends in the mobile app space keep changing the way people buy stuff online. It is thus difficult to predict if a product will succeed when you add it to your online store. </p>\n<p>The best you can do is predict if a product can do well now.</p>\n<p>Even building an ecommerce app is easy now. You can use a <a href=\"https://www.appmysite.com/\">mobile app builder to create an app</a> and go live on Google Play and App Store. Selecting the right products for your app is a more tedious challenge. </p>\n<p>Here is a complete guide on predicting the viability of your product to succeed on an online store. </p>\n<p>  #1 - Prepare a product pitch and a good landing page</p>\n<p>The first step is creating a product pitch. </p>\n<p>Make a short and simple pitch describing the new product you plan on adding to your online store. Approach this task as you would approach marketing any other product on your online store. </p>\n<p>Clearly highlight the benefits of the product. Then replicate the same pitch in different formats for promotions on multiple platforms. </p>\n<p>You should also develop attractive artwork that is appealing and engaging. This will make sure your pitch is wholesome and complete on every level. </p>\n<p>Next, <a href=\"https://www.appmysite.com/blog/best-tips-to-design-mobile-app-landing-pages-that-inspire-conversions/\">create a good landing page</a> for the new product on your online store or app. There is a lot you can learn about designing a good landing page. The best thing you can do is use a good product image and ensure website &amp; app speed is optimal. </p>\n<p>The rest of the finer points should work out as time goes by. </p>\n<p>  #2 - Run a small sample campaign for the product</p>\n<p>Once a pitch and a landing page is ready, it is time to set up a marketing campaign. </p>\n<p>You don’t need to set up an elaborate campaign. Keep a minimal budget and the marketing pitch you set up in the previous step.</p>\n<p>There are two main decisions you have to make here - the platforms you choose and the audience you target. </p>\n<p>It is best to choose the platforms you generally use during a marketing campaign. This will help you compare if the new product can perform as well as other products in your store. </p>\n<p>If you don’t have any regular outbound channel for marketing, it is best to go with a mainstream option like Facebook. Select your audience and create a good set of creatives to get your campaign. Remember to keep the budget small. </p>\n<p>  #3 - Calculate number of people reaching checkout</p>\n<p>Use the website and app analytics tools you have to see how many people arrive on your product landing page and go to the checkout. </p>\n<p>More people visiting your <a href=\"https://www.appmysite.com/blog/customize-your-app-checkout-with-the-woocommerce-checkout-field-editor-a-guide/\">checkout page</a> is a good sign and speaks to the sales you could make with the product. To reduce the risk, you can simply have a product listing without actually having the product. </p>\n<p>In other words, simply inform users during checkout that the product has run out of stock. </p>\n<p>This reduces the risk on your part to actually keep inventory for the new product. Secondly, you can check if the product will actually be a success without taking any financial risk besides a small marketing campaign.</p>\n<p>Calculate the number of people who reach the checkout page and extrapolate it to find the possible revenue you can generate. Account for the cost of the product and the money spent on marketing to know your overall profit margin. </p>\n<p>  #4 - Evaluate your options</p>\n<p>The final step is simply making the choice. Based on the number of people who reach your checkout page, you can make an educated guess about your profit margin. Remember to account for general cart abandonment rate to get a more accurate estimate. </p>\n<p>Generally, you will not be testing one product alone. Ecommerce companies are constantly trying out new products to add to their stores. You will thus have to use the process discussed here again and again to test your products. </p>\n<p>  In conclusion</p>\n<p>Creating an ecommerce website is very simple. Even making an app is easy thanks to tools like the <a href=\"https://www.appmysite.com/app-maker-product-tour/\">AppMySite free online app maker</a>. </p>\n<p>One of the main challenges is finding products that will actually find success. This piece covers a four-step process you can use to predict the success of your shopping app.</p>\n</html>",
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      "permlink": "how-often-should-you-update-your-app-content-and-design",
      "title": "How often should you update your app content and design?",
      "body": "<html>\n<p>\rUpdates are an important part of a successful app. </p>\n<p><img src=\"https://www.appmysite.com/public/assets/images/addon/new-app-version.webp\"/></p>\n<p>We all are used to getting pesky notifications to update our apps. There are many reasons why app companies should regularly roll out updates. </p>\n<p>It is a good way to maintain the ASO optimality of your app listing. Furthermore, you can also use updates as opportunities to bring new changes to the app. </p>\n<p>Updating content and design are not generally the primary goal of a general app update. Companies mostly rollout app updates to remove bugs or introduce new features. </p>\n<p>Since it is very easy now to <a href=\"https://www.appmysite.com/\">create an app using an app creator online</a>, the focus has shifted from development to management. Updating content and design is a key part of app management. </p>\n<p>This brings us to the crux of the article - how often should you update your app content and design? This piece covers some <a href=\"https://www.appmysite.com/blog/when-to-update-app/\">app update strategies </a>you can follow to streamline content and design changes.</p>\n<h2>#1 - Routine-based updates</h2>\n<p>The easiest way to approach content and design updates is following a time table. </p>\n<p>Let’s assume you have a <a href=\"https://www.appmysite.com/blog/wordpress-to-mobile-app-how-to-turn-a-simple-blog-into-a-native-app/\">blogging app</a>. Establishing a regular time table to push out blog posts to your app is a great way to keep updating your content. </p>\n<p>Creating a timetable naturally requires a deep understanding of user behaviour and psyche. A news app needs to have an intensive schedule of content updates. </p>\n<p>People expect news apps to be accurate, fast, and updated. You cannot have a weekly schedule if all your users expect five to six news articles from your app. </p>\n<p>Design updates can similarly be broken down into a regular schedule. It is however wise to  avoid a routine-based update strategy for app design. While your users expect regular content updates, they don’t exactly demand constant change in app design. </p>\n<h2>#2 - Event-oriented updates</h2>\n<p>From a festival to any other type of event, your users will have certain content expectations. </p>\n<p>We all are used to seeing app designs and content pieces inspired by an upcoming festival or event. This is a natural response to the general public interest in an event about to take place. </p>\n<p>App companies are right to <a href=\"https://www.appmysite.com/blog/mobile-app-design-the-complete-guide-to-designing-a-mobile-app/\">update their app design</a> and content based around an event-based strategy. </p>\n<p>Following this strategy naturally poses an interesting question - what is an event?</p>\n<p>We generally count popular festivals and holidays as an event. However, you don’t have to tie your update strategy down to this definition alone. </p>\n<p>Your app niche may become popular and trendy at a given point in time. A good example is the increased popularity of finance-related apps in the recent weeks because of popular news stories like Wall Street Bets and Robinhood. </p>\n<p>Using these moments to enhance your app engagement and popularity is a no-brainer. </p>\n<h2>#3 - User feedback updates</h2>\n<p>App users often deliver their own feedback and design and content. It is normal for app companies to modify their app based on incoming feedback. </p>\n<p>The feedback doesn’t always have to be direct. Your app users will often vote for the best content on your app with their actions. If a certain type of content consistently performs well, you can modify your content strategy accordingly. </p>\n<p>You can further experiment with different content update frequencies to find the best strategy for your app. The same can be applied to app design as well. </p>\n<h2>#4 - Market-based updates</h2>\n<p>Let’s say your immediate competitor starts pushing more app content every day. This ends up enhancing the app engagement of your competitor and pushes your app down the pecking order. </p>\n<p>You will naturally react by starting a more intense content cycle of your own. You might again do something similar when your competitor benefits from making a simple change to app design. </p>\n<p>Reacting to competitors will always be a part of your app journey. There is no way you can survive by turning yourself off from the tactics your competitors are employing. </p>\n<p>Market-based updates refer to the changes you make based on the actions of your competitors. It is a good strategy when you are trying to keep up with your competitors and get more engagement than others. </p>\n<h2>In conclusion </h2>\n<p>Starting an app is not a herculean task anymore. You can easily make a mobile app with the help of a <a href=\"https://www.appmysite.com/app-maker-product-tour/\">free Android &amp; iOS app maker</a>. </p>\n<p>The main challenge is managing apps effectively. This piece lists four different ways you can manage the update frequency of your app design and content. You can choose any combination of these tactics to establish a coherent content and design update strategy.</p>\n</html>",
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      "memo": "Good morning @appmysite. I hope you don't mind receiving this memo from me. I'm not going to sell or promote anything to you. Instead, I would like to share warning about apparent recent TROX Tron scam spotted by my dear friend @thetimetravelerz. Hopefully you will find his post worth your time and attention. Resteem if you can. Yours, Piotr // LINK: https://steemit.com/hive-175254/@thetimetravelerz/os-scam-alert-do-not-fall-for-this-trx-tron-scam"
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      "title": "Five things to remember when switching from ad monetization to subscription model",
      "body": "<html>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/01/AllIsometricJuly1-highRes-24-1280x720.jpg\"/></p>\n<p>Ads are everywhere. You cannot watch a video on YouTube these days without first watching an ad. The same has been true for years about watching television as well. A majority of content experiences are plagued with interruptive ads. </p>\n<p>While people may not like ads, they do serve a purpose. A large number of popular mobile apps remain sustainable because they make money off the ads they show. Ad monetization is a bitter pill end users have been swallowing for years. In newspapers and magazines, and now on mobile apps, ads are a direct way to make money. </p>\n<p>Ads still remain relevant because very few other <a href=\"https://www.appmysite.com/blog/mobile-app-monetization-the-ultimate-guide-to-monetizing-mobile-apps/\">channels of app monetization</a> offer the same level of simplicity and pay-off. </p>\n<p>However, the popularity of the subscription model is changing things up. </p>\n<p>The subscription model is slowly usurping ad monetization as the best way to make money with apps. The success of platforms like Netflix and Spotify only underlines the fact that subscriptions can in fact work. </p>\n<p>You may naturally want to switch over and offer subscriptions to your app users and customers. However, switching monetization models is not just a matter of removing ads and offering subscriptions. There are many other factors you need to consider. </p>\n<p>The piece covers five points you should consider when switching from ad monetization to subscription model. </p>\n<h2>#1 - What do you offer?</h2>\n<p>When you ask someone to buy a paid subscription plan, you need to offer something unique. Simply providing an ad-free experience is not going to be enough. </p>\n<p>If the choice is between paying for a subscription and watching ads, most users will prefer the latter. </p>\n<p>This is the main challenge of a subscription model. An ad monetization model partly works because people get to use your app for free. You thus don’t need to think about providing cutting-edge premium features and experience because your app is free. </p>\n<p>The same cannot be said when you are charging your users money. The features you have, the service you provide, and the overall experience you deliver have to be on point. </p>\n<p>The mistake many app companies make is offer the same services they earlier did when their app was free. This causes a disconnect with the app users because they are used to paying nothing for the same service. </p>\n<p>Let’s take an example and assume you have a <a href=\"https://www.appmysite.com/blog/create-a-pharmacy-mobile-app-and-penetrate-the-mobile-market/\">pharmacy app</a>. You publish ads on your platform because you still don’t have enough users to live without ad money. When you launch a subscription plan to offer customers an ad-free experience, you should also offer other services such as free shipping or fast delivery. These premium services will help you get more subscribers. </p>\n<h2><strong>#2 - Identify the ideal price point</strong></h2>\n<p>Price is very important to actually make your switch to a subscription model a success. A high price point can alienate you from your target audience. Giving out subscriptions at a low price defeats the purpose of switching to a different monetization model. </p>\n<p>The ideal price point is one which hits the sweet spot between too expensive and dirt cheap. How can you find such a price point?</p>\n<p>This is the part where you need to delve into research. A simple way to determine an optimal price point is to calculate how much extra money your customers will have to spend by not buying your subscription. </p>\n<p>Let’s take an example and assume you launch a shopping app built with a <a href=\"https://www.appmysite.com/app-maker-product-tour/\">free online app maker</a>. You have a subscription plan that offers users free shipping and fast delivery. Calculate the exact amount an average customer would save on free shipping. This would give you a good idea of what your subscription is actually worth. </p>\n<p>It is not possible to follow the same process to evaluate the subscription of a content-based app or even a gaming app. This is where it is wise to look at other apps similar to your own. Compare their products and services with your own and set an appropriate price point. </p>\n<h2>#3 - Don’t offer too many options</h2>\n<p>Offering two many subscription plans is a bad idea. The last thing you want potential customers to do is calculate which plan costs them more. </p>\n<p>More often than not, offering no choice is the best choice. Make a list of all the subscription plans you want to offer and their different variants. Select the subscription plan you think most customers would choose anyway. This is the only plan you need to offer. </p>\n<p>Offering options when it comes to products and services is great. However, the same is not true when we speak of subscription plans. You need to make it easy for your customers to select a subscription plan. </p>\n<p>This approach is ideal if you plan on offering subscriptions for a blogging or shopping app. This is because both these spaces have less variants than usual and can be thus boiled down to one subscription plan. </p>\n<p>Such an approach may not be feasible if the services you offer have many variants. </p>\n<h2>#4 - Setup customer service</h2>\n<p>You have to set up a customer service channel when you decide to offer subscriptions. There will always be people who are unhappy with the service they get. You need to offer such customers a forum to air their grievances. </p>\n<p>Anyone running a shopping app would understand the importance of customer service. Many app makers these days allow users to provide customer support through their apps. For instance, if you’ve gone from <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">WooCommerce to mobile app for Android</a> and iOS with AppMySite, you can easily provide email and call support. </p>\n<p>If you don’t solve your customers’ problems, they will turn to more public forums to call you out. This will inevitably lead to a collapse in brand value and perception. </p>\n<h2>#5 - A plan for non-subscribers</h2>\n<p>Let’s say you decide to ditch ad monetization and instead offer subscriptions. You cannot seriously assume that every customer of yours will become a subscriber. This raises the question - what is your play for non-subscribers?</p>\n<p>Firstly, you cannot make your app a subscriber-only platform like Netflix overnight. You have to accommodate users and customers who don’t want to take up a subscription plan of yours. </p>\n<p>One simple way to approach this challenge is to continue serving ads to non-subscribers. This sounds good in theory, but many of your users would still prefer watching ads rather than paying. </p>\n<p>A more novel way to approach this challenge is offering premium services to all users for a fixed period of time. Let’s again assume you want to ditch ad monetization. First, remove ads from your platform and provide all the unique services you plan to bring with your subscription model. Let your users enjoy these services without a care in the world. </p>\n<p>Then, you take them back to the previous version and tell them to subscribe in order to continue enjoying the premium services. Since your customers now have a taste for your premium services, they are more likely to subscribe. </p>\n<h2>In conclusion</h2>\n<p>There is a lot of competition in the app space for attention and eyeballs. Part of the reason behind this is the simplification of app development. Anyone can <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">convert WordPress to Android &amp; iOS app</a> with tools like AppMySite. Making money with an app is much more of a challenge than even before. </p>\n<p>This piece provides complete guidance on all the things you need to consider when switching from ad monetization to subscriptions. There is much more literature you should refer to before making the switch. The points made here should set you on the right path.</p>\n</html>",
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      "author": "appmysite",
      "permlink": "five-m-commerce-trends-in-2021-that-could-change-online-retail-forever",
      "title": "Five m-Commerce trends in 2021 that could change online retail forever",
      "body": "<html>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2019/08/a49d8cb3-2646-46ea-816f-eb1416f4f533-1-980x552.jpg\"/></p>\n<p>The world of online retail is always in a state of flux. New tech innovations spark changes in user behaviour and force ecommerce businesses to react quickly. </p>\n<p>Major ecommerce giants are naturally able to react to technological shifts better. They have the resources to introduce game-changing features for their customers. </p>\n<p>As someone running a small boutique online store, <a href=\"https://www.appmysite.com/blog/rise-of-m-commerce-trends-that-will-surface-in-2020/\">m-commerce trends</a> don’t really matter a lot. This is because it is expensive and unviable for a small startup to introduce next gen features like AR, VR, algorithmic commerce, and more. </p>\n<p>Does this mean you should stop trying? No. Your online store or shopping app cannot survive for long if other major companies keep out-innovating you all the time. Competition in the m-commerce space is at an all time high as no-code app making solutions like AppMySite have made it simple to go from <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">WooCommerce site to mobile app</a>. </p>\n<p>Not all trends are unviable. Some can be integrated inexpensively and only require your attention and will. Here are some m-commerce trends bursting at the seams in 2021. </p>\n<h2>#1 - Massive shift towards mobile apps</h2>\n<p>The future of mobile shopping does not lie in mobile websites. There are many advantages we can pull up to explain why <a href=\"https://www.appmysite.com/blog/mobile-app-vs-mobile-website-which-is-better/\">mobile apps are better than mobile websites</a>. However, the numbers alone are enough to drive home the point. </p>\n<p>The cart abandonment rate in mobile websites touches an extraordinary <a href=\"https://rubygarage.org/blog/benefits-of-mobile-app-for-ecommerce\">97%</a>. The following picture illustrates the abandonment rates of desktop, mobile websites, and mobile apps.</p>\n<p><img src=\"https://rubygarage.s3.amazonaws.com/uploads/article_image/file/852/shopping-cart-abandonement-percentage-comparison-by-devices.jpg\"/></p>\n<p>Source: <a href=\"https://rubygarage.s3.amazonaws.com/uploads/article_image/file/852/shopping-cart-abandonement-percentage-comparison-by-devices.jpg\">Ruby Garage</a></p>\n<p>As you can see, mobile websites have the worst abandonment rate, even when put up against desktop sites.</p>\n<p>Mobile apps emerge as the best option if we look at the graphic above. With desktop shopping also falling, m-commerce is becoming bigger and mobile apps are the only dependable channel for completing online sales. </p>\n<p>The argument ecommerce entrepreneurs earlier had against launching an app was the associated cost and uncertain timeline. Such an argument was indeed valid until a few years back. Now, it falls flat. You can easily create a shopping app for your website literally in minutes with the help of an <a href=\"https://www.appmysite.com/\">online app builder.</a> AppMySite is an example of the same. </p>\n<p>Rising abandonment rates on mobile websites and the simplification of app development will cause a major shift towards shopping apps. You can either join the bandwagon or risk losing a great business opportunity. </p>\n<h2>#2 - Chatbots to drive conversational marketing </h2>\n<p>The best app ideas are generally driven towards making customers do less. The concept of online shopping is an example of the same trend. Ecommerce platforms enable people to buy products without stepping out of their homes. </p>\n<p>The next best idea in ecommerce should also be driven towards simplifying things for customers. Integrating conversational marketing in ecommerce is one such idea. </p>\n<p>Discovery on online stores and apps is not very simple. Even if you provide great navigation and a fantastic app experience, your customers may still be unsure about which product they should buy. </p>\n<p>This is partly because of the sheer variety available to an average customer now. Even if you restrict the number of products on your store to thwart customer confusion, they can easily jump to another app with more variety. </p>\n<p>This is where conversational marketing comes in. Using direct messaging, you can guide your customers through a purchase journey and take out the burden of product discovery altogether. </p>\n<p>Catering to each customer through conversations is impossible. <a href=\"https://www.appmysite.com/blog/mobile-app-marketing-future/\">Automated chatbots</a> can serve as a great vehicle in bringing conversational marketing to ecommerce. </p>\n<p>You can start with generic chatbots first and make note of key metrics like session duration and retention. These KPIs will help you see if introducing chatbots is actually helping your business. </p>\n<h2>#3 - Guest checkout for first-time customers</h2>\n<p>No one likes the hassle of going through user-onboarding. On some platforms, it makes sense to make users log-in and sign-up. Social media platforms are a prime example. </p>\n<p>However, ecommerce stores do not necessarily need to make customers log-in. There are admittedly benefits to making customers login. Even still, these benefits are not powerful enough to spoil the journey of a customer. </p>\n<p>This is especially true when you’re bringing customers to your app for the first time. A normal user has many accounts online, from email to social media and banking. The last thing an average user wants is to create another account on a relatively small-scale online store or app. </p>\n<p>It is thus wise to <a href=\"https://www.appmysite.com/blog/announcement-woocommerce-guest-checkout-feature-added/\">enable guest checkout</a> for first-time customers at the very least. Provide a satisfactory experience to a first-time customer and then proceed with user-onboarding. </p>\n<p>This is an example of an ecommerce trend that is not difficult to implement and can vastly improve app experience. You should always be on the lookout for little changes you can make as a small online store to enhance experience. Remember the <a href=\"https://www.appmysite.com/blog/ux-terms-glossary/\">Pareto principle</a> - 20% actions cause 80% outcomes. Enabling guest checkout is a small step, but it still has the ability to bring a great improvement in app experience. </p>\n<h2>#4 - The challenge of mobile fraud</h2>\n<p>Mobile fraud is unfortunately becoming a common reality. A lot of unsuspecting mobile users are becoming victims of online fraud. </p>\n<p>This is causing a major problem for budding ecommerce startups. Trust is a rare commodity customers rarely grant. Rising cases of mobile fraud will only make it more difficult for shoppers to trust a new ecommerce company trying to make it. </p>\n<p>Fearful customers don’t purchase a lot of products. Your job as an ecommerce company should be to build the trust of your customers. </p>\n<p>Trust takes time to build. One way to start is offering cash-on-delivery options during checkout. This reduces the risk of online fraud in the eyes of a vigilant customer who is wary of online fraud. Drip marketing efforts through email, <a href=\"https://www.appmysite.com/blog/mobile-app-push-notifications-guide/\">push notifications</a>, and social media remarketing also help raise the level of trust your customers have. </p>\n<h2>#5 - Arrival of voice shopping </h2>\n<p>Voice features have been in development for almost a decade now. We all remember the time when voice assistants came along in the early 2010s. While they were functional then, they lacked the speech recognition levels needed to thrive in a wide market. </p>\n<p>Years of development have naturally helped companies develop better voice services. This is why many in the tech space are waiting for the integration of voice assistants with ecommerce. </p>\n<p>What would the best execution of high-grade voice assistants on online stores look like? This still remains unclear. Simply jamming voice search into online stores is uninspiring and a low-hanging fruit for such a great technology. </p>\n<p>From what we can speculate, there would be a massive upgrade in the traditional purchase journey your customers follow. We can also assume voice shopping will make product discovery much more engaging and personalized. </p>\n<h2>In conclusion </h2>\n<p>It is crucial for ecommerce companies to act upon prevailing ecommerce trends. That is the one of the few ways they can gain a leg up from the competition and truly scale their business. </p>\n<p>Competition is ecommerce and the app world in general has never been greater. Anyone can turn <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">WordPress website to Android app</a> and iOS without coding with tools like AppMySite. Large competition makes it even more important for companies to follow key m-commerce trends. </p>\n<p>This piece breaks down five m-commerce trends you should know about in 2021. There are many trends you should expect besides the ones covered here. Nonetheless, the points made here should set you on the right path.</p>\n</html>",
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      "permlink": "how-to-correctly-use-a-b-testing-in-an-app-marketing-campaign",
      "title": "How to correctly use A/B testing in an app marketing campaign?",
      "body": "<html>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/12/Untitled-design-2020-12-10T111239.352.png\"/></p>\n<p>Marketing is not a perfect art. </p>\n<p>One only needs to look at digital platforms at large to understand this simple principle. We see unpolished videos and images go viral all the time. Widespread engagement and visibility  cannot be engineered. </p>\n<p>Most seasoned marketers understand this fact. At its best, marketing is a practice in aligning your goals with the interests of your audience. At its worst, marketing is uninspiring and dull. </p>\n<p>One thing it is not? A perfect science. Marketers have to regularly test every marketing asset they create with real people to make sure a campaign runs smoothly. </p>\n<p>This leads us to the concept of <a href=\"https://www.appmysite.com/blog/ux-terms-glossary/\">A/B testing</a> and its role in mobile app marketing. </p>\n<h2>A/B Testing - The basics</h2>\n<p>Most of us have heard A/B testing being mentioned in marketing literature at some point. It is so common that marketers use it in passing reference at various points during a campaign. </p>\n<p>There is however a need to understand A/B testing before actually using them in a campaign. </p>\n<p>In simple words, A/B testing refers to creating two versions of the same marketing asset and testing each for performance. </p>\n<p>Marketing teams are often not absolutely sure about the level of engagement their marketing asset can create. It thus makes sense to create two different versions of the same asset and check which performs better when placed in front of real people. </p>\n<p>The use of A/B tests in app marketing seems natural. Let’s take an example and assume you have a <a href=\"https://www.appmysite.com/blog/benefits-of-converting-your-ecommerce-store-into-an-m-commerce-application/\">shopping app</a> on the Google Play Store. You have two ideas for the app icon, but remain unsure about which can help generate more conversions. </p>\n<p>You can leverage the A/B testing facilities that Google Play provides and create two separate app listings, each with a different app icon. The app listing that manages to outperform the other is naturally more desirable. You now know which icon you should use on your app listing. </p>\n<p>Similarly, you can test every part of your app listing. Marketers similarly use A/B testing for optimizing app install ads, social media campaigns, email blasts, and more. </p>\n<p>Anyone who uses tools like AppMySite now knows <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">how to make a WordPress app</a>. Development is no longer a challenge and marketing is the next frontier. A/B testing is crucial in enhancing mobile app marketing. </p>\n<h2>Setting up an A/B test</h2>\n<p>To set up an A/B test, you first need to create a different version of your marketing asset. The asset is basically anything you want to test, from the copy of an <a href=\"https://www.appmysite.com/blog/best-ideas-for-mobile-app-install-ad-campaigns-in-2020/\">app install campaign</a> to the creatives of your Facebook ad push.</p>\n<p>Both versions of the marketing asset must have some key differences. If you are testing the copy of an app install campaign, you should create two different copies. The same is true for deploying A/B tests for other assets. </p>\n<p>Most platforms these days allow marketers to deploy A/B tests. This includes major platforms like <a href=\"https://www.appmysite.com/blog/explore-the-wonders-of-facebook-marketing-for-your-mobile-app/\">Facebook</a>, Google, LinkedIn, and more. Marketers can perform A/B tests manually as well by running different campaigns over a period of time and comparing the results. </p>\n<p>However, using A/B testing facilities provided by the platform itself is a better way because it promises more accurate results.</p>\n<h2>Establishing reliability </h2>\n<p>Before deploying A/B tests, you first need to verify the reliability of your A/B tests. Follow the steps below to get a better idea. </p>\n<ol><p>● Identify the main element of the marketing asset you wish to vary. </p><p>● Create the new version of the asset. Remember to create a copy of this new asset. </p><p>● Now deploy all versions. The first version is your existing marketing asset. Let’s call that X. The other versions are both the same and vary with the original version in the same way. Let’s call these versions Y and Z. </p><p>● Ideally, Y and Z should perform similarly because they’re the same. If they do, your A/B testing process is reliable. If both range widely in terms of performance, your A/B tests are unreliable. </p><p>● There will be some differences in performance in both Y and Z even though they are the same. These differences should be marginal. You’ll have to rely on your marketing instinct to judge if both variants are performing similarly. </p><p>● If the test is reliable, wait for the results and interpret them correctly.</p></ol>\n<p>It is easy to interpret the results if they’re largely positive. The variant gets overwhelmingly positive feedback  and is thus the best choice. </p>\n<p>The main challenge is interpreting results when they have a small impact, either positive or negative, or they’re completely negative. </p>\n<h2>Small positive </h2>\n<p>A small positive simply means that the variant performs slightly better than the current asset. </p>\n<p>It is difficult to draw sweeping conclusions with a small positive. This generally happens because the end users are not able to clearly see the new change brought to the marketing asset. </p>\n<p>Let’s come back to the example of your app store listing on Google Play and assume you’re testing the <a href=\"https://www.appmysite.com/blog/app-store-description-5-mistakes-to-avoid-before-putting-it-on-stores/\">long description of your app listing</a>. You create two descriptions A and B and check which comes out with more conversions. </p>\n<p>In such a case, it is likely that the variant will have a small impact. This is because most users don’t read the long description. There is not enough difference in both the marketing assets to actually make a difference. </p>\n<p>How should you interpret this result? It is better to continue these tests at different stages to make sure the variant maintains a small positive advantage. If it does, you can proceed to change the varying element. </p>\n<h2>Negative impact</h2>\n<p>When the feedback you get is negative, you have to explore various avenues to find faults in the variants. </p>\n<p>One of the most common reasons behind negative feedback is an obscure value proposition. When you test a new message, you’re generally testing a new value proposition or rephrasing the existing one. </p>\n<p>However, it is possible you may end up making the value proposition unclear. This is very common in app install and <a href=\"https://www.appmysite.com/blog/still-not-getting-enough-app-downloads-leverage-your-traffic-using-social-media/\">social media campaigns</a> where the importance of a value proposition is immense. </p>\n<p>Other reasons can include existing popular features getting overshadowed or a lack of clarity because of the new changes. </p>\n<h2>In conclusion </h2>\n<p>Anyone can <a href=\"https://www.appmysite.com/\">build an app</a> with automed app making solutions like AppMySite. Development is thus very simple now because making an app is easy with a <a href=\"https://www.appmysite.com/app-maker-product-tour/\">free online app maker without coding</a>. </p>\n<p>This piece provides a comprehensive analysis of using A/B testing for mobile app marketing. The points covered here can help readers start running their own A/B tests from scratch.</p>\n</html>",
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      "permlink": "five-upgrades-to-boost-wordpress-blog-traffic-in-2021",
      "title": "Five upgrades to boost WordPress blog traffic in 2021",
      "body": "<html>\n<p><img src=\"https://www.appmysite.com/public/assets/images/wordpress-banner.png\"/></p>\n<p>There are a total of <a href=\"https://hostingtribunal.com/blog/how-many-websites/#gref\">2 billion websites on the internet</a>. While the number is staggering, it also highlights the momentous challenge one faces to build a successful website. Competing with so many websites for traffic takes a lot. This is especially true if you are a lone blogger competing against websites with greater resources and capital. </p>\n<p>The start of 2021 is a great time for bloggers to take significant steps towards enhancing traffic. The following sections cover some of the upgrades bloggers should make to their WordPress blogs to give their traffic a boost. </p>\n<h2>#1 - Build an app for your blog</h2>\n<p>Desktops are slowly getting usurped by smartphones in usage numbers alone. The wide-ranging functionality of modern smartphones is slowly restricting laptops and desktop computers into becoming enterprise solutions. </p>\n<p>The best way to enhance presence amongst a generation obsessed with smartphones is creating a mobile app. The natural obstacle here is app development. It is both tedious and expensive to make a good mobile app. </p>\n<p>Online app makers are a great solution to the challenges of app development. Tools like AppMySite help users <a href=\"https://www.appmysite.com/\">build an app without coding</a> in a matter of minutes. These automated app making solutions have come a long way in helping users build quality native apps that stand up to custom-made apps in terms of pure performance and quality. </p>\n<p>AppMySite even helps users simply ecommerce app development by helping users create <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">WooCommerce Android &amp; iOS apps</a>. This again highlights the wide-range of mobile apps users can build with no-code app makers. </p>\n<p>Building an app for your blog will help grow your mobile presence. You can reach a completely new audience that would otherwise be difficult with a lone WordPress blog. Here’s a video explaining how you can create a mobile app for your WordPress blog. </p>\n<p>Watch: <a href=\"https://youtu.be/-u2jYkZy-JU\">How to create a mobile app without coding?</a></p>\n<h2>#2 - Rethink social media</h2>\n<p>Let’s paint a scenario. You write a blog post and share its link on your social media handles. You keep doing this while getting no real engagement on your posts. Then, you naturally wonder how other bloggers get so many likes and comments on their posts while you get nothing. </p>\n<p>This is unfortunately a fairly common <a href=\"https://www.appmysite.com/blog/ready-to-market-your-app-using-social-media-avoid-these-13-mistakes/\">social media marketing mistake</a>. Bloggers keep sharing their posts on social media even if they don’t get any noticeable engagement for it. What is the point of sharing these posts regularly if your blog won’t get any traffic? </p>\n<p>Bad engagement doesn’t mean you need to abandon your social media efforts entirely. There is however a need to rethink your approach to social media. </p>\n<p>Let’s continue with the scenario discussed earlier. If you’re not getting engagement from sharing blog posts directly, it is better to think of another strategy. One alternative idea is to break down your blog post into five digestible points. These points can then be spread across five slides and posted on social media. </p>\n<p>Why is this approach better? Firstly, you’re offering people on social media an actual insight into what your blog post is talking about. If you provide value, you will earn the attention of your audience. Secondly, the people who like your content can then proceed to visiting your blog for more. </p>\n<p>This is not dissimilar to movie studios releasing trailers before a movie comes out. If people like the trailer, they go ahead and watch the film. You can make every social media post a trailer for your blog. </p>\n<h2>#3 - Diversify content strategy to include podcasts and videos</h2>\n<p>Text is not the sole medium people use to consume content. Video content has always been better at communicating messages to a large audience. The arrival of podcasts in the last few years only underlines the many mediums people consume content in besides text. </p>\n<p>2021 is a great time to start a new podcast or <a href=\"https://www.appmysite.com/blog/discover-the-key-industry-secrets-and-best-tips-to-market-your-app-on-youtube/\">YouTube</a> channel. There is still relatively less competition in these spaces, especially podcasts. </p>\n<p>There are many natural advantages to leveraging these mediums. Podcasts and videos can help you discover an entirely new audience you were previously unable to reach with long-form content. These new mediums can also offer your existing visitors a new channel to engage with your content on. </p>\n<p>Success in these mediums lies in originality. Your first and obvious instinct would be to rehash some of your old blogs into podcasts and Youtube videos. A better way to approach these mediums is recognizing original topics that you find difficult to cover in long-form textual content. </p>\n<p>Only plug your blog posts as additional resources. Good engagement on podcasts and videos will not just increase your blog traffic, but open up opportunities for monetization and branding. </p>\n<h2>#4 - Collaborate with fellow bloggers</h2>\n<p>As mentioned previously, bloggers don’t just have to compete with one another. There are bigger websites with seemingly endless resources and capital. </p>\n<p>Collaborating with other bloggers is thus a logical step. The advantages you gain from pure collaboration are endless. First, you get to promote your blog to the audience of another blogger. Second, you can work out link building partnerships to give your blog’s domain authority a significant push. </p>\n<p>The nature of collaboration with other bloggers is entirely your decision. You can invite other bloggers over for podcasts and video collaborations or open up a channel for regular guest posting. </p>\n<p>It is however important to collaborate with bloggers who fit within your niche. For instance, there is no point for a tech blogger to collaborate with a <a href=\"https://www.appmysite.com/blog/how-to-start-food-blog-guide/\">blogger publishing food recipes</a>. Make sure the people you collaborate with actually have some stake in your own niche. Otherwise, the entire effort to collaborate will appear jarring to your audience. </p>\n<h2>#5 - Stop writing derivative content </h2>\n<p>What is derivative content? </p>\n<p>Let’s assume you search ‘how to start a WordPress blog’ on Google. You will most likely find a number of websites that explain the process of starting a WordPress blog comprehensively. There is nothing you can add to the literature that already exists. </p>\n<p>To then write a blog on the same topic and covering the same points again makes no sense. Google already recognizes other websites that explain the process fairly well. In writing this type of content, you’re essentially creating derivative content. </p>\n<p>The alternative is to research and look for unique topics no other blog is covering. This basically ensures you attract people with content that is truly unique. Google also prefers to rank content that takes on a unique approach instead of sticking to old cliched formats and templates. </p>\n<p>Taking this approach will naturally mean sacrificing your frequency of blog posting. This will be worth it in the end if you manage to find unique topics and perspectives to regularly write on. </p>\n<h2>In conclusion</h2>\n<p>All bloggers love to see a rising graph when checking their traffic on an analytics dashboard. Not many however are lucky enough to bring such growth to their blog. </p>\n<p>This article seeks to close this knowledge gap and educate bloggers on some upgrades to boost their blog traffic. From creating a <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">WordPress app for Android and iOS</a> to rethinking social media and moving beyond derivative content, the list here brings bloggers on the right track to boost blog traffic.</p>\n</html>",
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      "parent_permlink": "wordpress",
      "author": "appmysite",
      "permlink": "wordpress-5-6-is-here-here-s-what-you-need-to-know-about-the-new-update",
      "title": "WordPress 5.6 is here! Here's what you need to know about the new update",
      "body": "<html>\n<p><img src=\"https://i2.wp.com/wordpress.org/news/files/2020/12/wordpress-5-6_cover-a11y.jpg?resize=768%2C769&amp;ssl=1\"/></p>\n<p>Source: <a href=\"https://i2.wp.com/wordpress.org/news/files/2020/12/wordpress-5-6_cover-a11y.jpg?resize=768%2C769&amp;ssl=1\">WordPress</a>\r<br/>\r<br/>The update seen appears to be in full swing. Just days after the December 2020 Core update on Google, WordPress is the latest to join the bandwagon. </p>\n<p>The launch of WordPress 5.6 was announced officially on December 8. The new version is named ‘Simone’ after the late singer Nina Simeone. The most notable addition to the new update is the launch of a new official WordPress theme, Twenty Twenty-One. </p>\n<p>WordPress has brought a number of changes to its platform with the update. Anyone using tools like <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">AppMySite to turn WordPress to app</a> should make note of these changes. </p>\n<p>This piece covers some of the more notable changes WordPress has made. </p>\n<h2>More block patterns</h2>\n<p>Not all WordPress users are great fans of the block editor. It nevertheless simplifies the addition of embedded media and various other templates with premade block patterns. </p>\n<p>WordPress is adding upon its existing library of block patterns. This will again help users streamline their content layout at the click of a button without worrying about writing HTML code for each block. </p>\n<p>All is not lost for the Gutenberg fans who’re not particularly fond of the new block editor. WordPress 5.6 is bringing seven new updates to the Gutenberg editor covering features like video content positioning, enhanced keyboard navigation, and more. </p>\n<h2>Twenty Twenty-One</h2>\n<p>Every major Wordpress update comes with the launch of a new default theme as well. Twenty Twenty-One is the new official WordPress theme. Users can try out a live preview right now. </p>\n<p>One of the major takeaways is the soft color theme. WordPress is making a conscious effort to move away from hard color choices. The default light blue get up is easy on the eye and perfect for typical WordPress bloggers who value simplicity and speed.</p>\n<p><img src=\"https://i0.wp.com/wordpress.org/news/files/2020/12/TT1-Screenshots-Compressed.png?ssl=1\"/>Source: <a href=\"https://i0.wp.com/wordpress.org/news/files/2020/12/TT1-Screenshots-Compressed.png?ssl=1\">WordPress</a></p>\n<p>The new theme also comes with a dark mode option. End users can select the dark mode option to view the website in a darker theme. </p>\n<p>The general content layout is similar to the previous Twenty Twenty theme. WordPress seems committed to aligning the main content body in the middle along with other resources on the website. </p>\n<h2>Separate application passwords</h2>\n<p>Are you tired of providing your backend credentials every time you need to grant external source access to your website? This is a fairly common problem. WordPress users often allow third party developers and companies access to their website to work on certain sections. </p>\n<p>This will no longer be a problem thanks to the new WordPress 5.6 update. You can set up application passwords to separate sections of your backend. This will enable you to provide third-parties access to separate sections with the help of a password. There is thus no need to share login credentials to the entire WordPress backend. </p>\n<h2>Automatic updates</h2>\n<p>Managing WordPress updates is a painstaking task. No one likes to see endless red notifications for new updates after logging into the backend. </p>\n<p>With WordPress 5.6, you can automate major and minor updates and focus on scaling your website traffic and business. This option is not available by default. You need to opt-in in order to auto-update your website whenever a new WordPress update drops</p>\n<h2>PHP8</h2>\n<p>WordPress developers are taking the launch of PHP8 very seriously. The old language is still relevant in the world of WordPress and provides plenty of support to the overall management of the backend. </p>\n<p>WordPress 5.6 is being called beta compatible with PHP8. This should relieve developers to some extent. One can expect future updates to address complete PHP8 compatibility. This could happen in the early months of 2020. </p>\n<h2>A point to remember</h2>\n<p>WordPress is upgrading to a new jQuery JavaScript library with this new update. Such a change could affect the working of some plugins and themes. Before you install the new update on your website, it is better to test the update in your staging environment. </p>\n<p>This will help you verify the general functioning of some important plugins and themes. If you’re using your website to create an app, you might want to check if your <a href=\"https://wordpress.org/plugins/appmysite/\">WordPress app plugin</a> is working properly. </p>\n<h2>In conclusion</h2>\n<p>Updates are an essential part of every major platform. WordPress is no different. More than a third of the websites in the world are built on its platform. It is thus vital to bring in new updates and upgrade the general functionality. </p>\n<p>This piece covers the major highlights of the new update. WordPress is not just crucial for making websites anymore. Tools like AppMySite now enable users to even create complex ecommerce apps using WordPress websites. It is not surprising to see people using their <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">online store to create a WooCommerce app for Android and iOS</a>. </p>\n<p>There are thus many big and small companies invested in every little change WordPress makes. This piece analyzes some of the more recent changes.</p>\n</html>",
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      "title": "App store ranks falling? Here are five possible reasons behind your rankings drop",
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      "parent_permlink": "appstore",
      "author": "appmysite",
      "permlink": "app-store-ranks-falling-here-are-five-possible-reasons-behind-your-rankings-drop",
      "title": "App store ranks falling? Here are five possible reasons behind your rankings drop",
      "body": "<html>\n<p>Falling ranks is never a good sight. Both SEO and ASO professionals can attest to the same. No one likes seeing weeks and months of work to be rewarded with a drop off in rankings and downloads (or traffic). </p>\n<p>And yet, rank drops are a common reality. App startups are perhaps the most vulnerable to this phenomenon. This is because organic app downloads is their only regular source of user acquisition. On Apple App Store alone, <a href=\"https://www.appmysite.com/blog/mobile-app-marketing-advertising-statistics/\">65% of all app app downloads come from organic search</a>. </p>\n<p>They can’t spend hundreds of thousands on blanket marketing campaigns to create a buzz. Only decent keyword rankings and organic app store visibility can get them regular app downloads. </p>\n<p>If ranking drops are common, ASO professionals need to find a way to deal with them. There is no one-size-fits-all solution to the problem of dropping ranks. There are different reasons why your app’s rankings can drop. It is first necessary to identify the specific reason behind a rankings drop before looking for possible solutions. </p>\n<p>Mobile app builders have already made app development simple. App companies can go from <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">WordPress website to Android app</a> (or iOS apps) in a matter of minutes thanks to tools like AppMySIte. This makes app marketing and user acquisition the next big challenge. </p>\n<p>This piece covers the five main reasons your app rankings are dropping off. </p>\n<p><strong>Table of contents</strong></p>\n<p>#1 - Algorithm updates</p>\n<p>#2 - App meta changes</p>\n<p>#3 - Ratings drop</p>\n<p>#4 - Enhanced competitor visibility</p>\n<p>#5 - Inadequate app store listing</p>\n<h2>#1 - Algorithm updates</h2>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/10/Untitled-design-2020-10-12T115557.160-1280x720.png\"/></p>\n<p>The most common reason for a rankings drop is an algorithm update. Both Google Play and Apple App Store try to improve the everyday app discovery experience of their users. They introduce timely algorithm updates in an effort to improve search discovery and various other visibility related mechanisms. </p>\n<p>These algorithm updates typically cause shifts in rankings as they reward some apps and drop others off. This generally happens because app stores want to reward lower ranked apps who’ve been working hard to <a href=\"https://www.appmysite.com/blog/app-store-optimization-get-a-high-rank-on-app-stores/\">improve their app store rankings</a>. </p>\n<p>Rewarding such apps naturally means causing a ranks drop for other apps. </p>\n<p>If you’re following the prescribed ASO practices, your rankings should stabilize after a while. Some updates can even have the opposite effect and drive your app ranking upwards. You should only focus on getting the basics right and riding out the bad effects of a rankings drop. </p>\n<h2>#2 - App meta changes</h2>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2019/09/hand-taking-book-from-the-shelf-PM2AWHP.jpg\"/></p>\n<p>ASO professionals often make changes to their app listing meta fields. This is normal practice. The entire point of keyword research in app store optimization is to find new keyphrases and add them to the app listing metafields.</p>\n<p>The problem is this - app stores have their own way of responding to meta changes. </p>\n<p>Let’s say you have a <a href=\"https://www.appmysite.com/blog/create-a-pharmacy-mobile-app-and-penetrate-the-mobile-market/\">pharmacy app</a> and currently rank high the keyword ‘buy meds online’. You discover another keyword that has a much greater volume than the one you’re currently ranking for. In an effort to boost ranking strength further, you add this new high volume keyword to the app description and app name. </p>\n<p>One of two things can happen. The app store may reward you with higher ranking for this new keyword. The other scenario is the one you dread. You lose app rankings on the keyword you’re already ranking for. This generally happens because the app store assumes your relevance with the existing keyword has been diluted by the new keyword. </p>\n<p>Unlike a website where you can write unlimited blogs and create endless landing pages, the metafields of an app listing are limited. Use the space you get judiciously and carefully create the perfect keyword mix. </p>\n<h2>#3 - Ratings drop</h2>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/09/Untitled-design-2020-09-02T113133.839-980x551.png\"/></p>\n<p>You don’t need someone to tell you why your app ranks have dropped in case your rating is down as well. </p>\n<p>Ratings are a key ingredient in the app ranking puzzle. No app store is going to put up an app at the top rank if it has a poor rating. </p>\n<p>Thus, a ratings drop causes a direct drop in app rankings. The simple way to approach this problem is working on improving your ratings and reviews. Create mechanisms to get happy customers to download your app. Soothe disgruntled app users and resolve their problems. Getting <a href=\"https://www.appmysite.com/blog/know-how-ratings-and-reviews-can-optimize-the-success-of-your-mobile-app/\">great app ratings and reviews</a> is a marathon an app can never stop running. </p>\n<h2>#4 - Enhanced competitor visibility</h2>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/10/Untitled-design-2020-10-12T121650.441-1280x720.png\"/></p>\n<p>Higher app downloads can also cause a jump in rankings. App stores tend to rank apps with more app downloads higher. Thus, when an app below you gets a sudden increase in downloads, it might get promoted higher at your cost. </p>\n<p>There are a myriad reasons why your competitor could get a sudden increase in downloads. App stores are not the only avenue for <a href=\"https://www.appmysite.com/blog/popular-mobile-app-marketing-techniques-the-complete-guide-to-success/\">mobile app marketing</a>. Your competitor can leverage any number of techniques to enhance app downloads and jump higher in app search rankings. </p>\n<p>There is even the possibility of the app store featuring your competitor in a featured collection or a popular Similar Apps section. This can also cause a jump in downloads and rankings as a consequence. </p>\n<p>The solution? Don’t just sit on your app rankings to get you downloads. Marshall all resources and deploy mobile app marketing across all viable channels and keep growing downloads to offset any advantage your competitor gets over time. </p>\n<h2>#5 - Inadequate app store listing </h2>\n<p><img src=\"https://cdn.pixabay.com/photo/2016/09/01/04/34/android-1635206_960_720.png\"/>   <a href=\"https://cdn.pixabay.com/photo/2016/09/01/04/34/android-1635206_960_720.png\">image source</a>  </p>\n<p>Poor conversion is a major reason for poor app rankings. App stores don’t like apps that don’t convert a healthy number of visitors. As mentioned previously, app stores aim to improve the app discovery experience of users. </p>\n<p>Every time an app listing fails to convert a visitor, the app store views it as a failure. Too many unconverted visitors eventually cause a fall in app rankings. </p>\n<p>You can improve your conversion rate by optimizing your app store page. Add a great app icon, <a href=\"https://www.appmysite.com/blog/how-to-design-the-app-store-screenshots-of-your-mobile-app/\">design an appealing set of screenshots</a>, and wow visitors with a beautiful feature image at the top. </p>\n<p>These things put together contribute to the visual appeal of your app store page. Along with the right copy for other meta fields such as app title and description, you can significantly enhance your conversion rate. </p>\n<h2>In conclusion</h2>\n<p>A decline in app rankings is a bitter pill to swallow for any given app company. No ASO exec works hard only to oversee a drop in app rankings. And yet, these difficult moments are a reality. The job of ASO professionals is to deal with these challenges and study their cause. </p>\n<p>App marketing is the next big challenge as making an app is very easy. Even building an ecommerce app is simple now as tools like AppMySite now enable any user to make a <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">WooCommerce app without coding</a>.</p>\n</html>",
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      "permlink": "how-to-create-the-perfect-promo-video-to-enhance-your-app-store-listing",
      "title": "How to create the perfect promo video to enhance your app store listing?",
      "body": "<html>\n<p><img src=\"https://www.appmysite.com/public/assets/images/addon/app-store-design.png\"/></p>\n<p>If a picture says a thousand words, how many stories can a video tell?</p>\n<p>Videos are not the foremost choice in the world of digital and mobile marketing. This is despite the prolific consumption of video content across the board. Small businesses and even major companies rely on practices like SEO more than video content. </p>\n<p>Why? One simple reason is the level of difficulty. It is easier to get video creation wrong. A typical long-form blog still leaves room for marketers and writers to make mistakes and get away with them. </p>\n<p>Video content is not as forgiving. Typical SEO-optimized blogs are meant to be informative and relevant. </p>\n<p>A great video is not just informative. There is an element of engagement and personality needed to create a truly great video. The general difficulty of creating a video is much higher than writing a blog post. </p>\n<p>Despite this obstacle, videos cannot be ignored. A report shows <a href=\"https://www.appmysite.com/blog/top-75-mobile-app-statistics-market-size-usage/\">users spend ten minutes streaming videos out of every hour invested in media consumption</a>. This stat alone makes it impossible for marketers to ignore video marketing forever. </p>\n<p>This is true for mobile app marketing as well. App development is already a less daunting obstacle as tools like AppMySite have it possible for a user to build a WordPress or <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">WooCommerce app without coding</a>.  </p>\n<p>The next challenge is marketing and videos are a great way of meeting this challenge. Mobile app companies don’t have to look any further than their app store listing to start their video marketing efforts. Both the Google Play Store and Apple App Store offer space to add a promo video. </p>\n<p>This piece provides a step-by-step guide on creating the perfect promo video for your app. </p>\n<p><strong>Also read:</strong> <a href=\"https://www.appmysite.com/blog/top-ten-video-marketing-strategies-to-popularize-your-app/\">Top ten video marketing strategies to popularize your app\t</a></p>\n<p><strong>Table of contents</strong></p>\n<p><strong>Step #1 -</strong> Know the guidelines and study the market</p>\n<p><strong>Step #2 -</strong> Nail down video concept and script</p>\n<p><strong>Step #3 - </strong>Create video walkthroughs and mix in visuals</p>\n<p><strong>Step #4 - </strong> Keep it simple </p>\n<p><strong>Step #1 - Know the guidelines and study the market</strong></p>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/04/04-980x653-1.jpg\"/></p>\n<p>There are certain guidelines both the Google Play Store and Apple App Store have with regard to promo videos. </p>\n<p>Google Play Store has no restriction on the length of promo videos. You have the freedom to upload videos of any size on Google Play to walk people through your mobile app. The video you add to your app listing must come from your app or brand’s official YouTube channel. The video you add has to be on <a href=\"https://www.appmysite.com/blog/discover-the-key-industry-secrets-and-best-tips-to-market-your-app-on-youtube/\">YouTube</a>. </p>\n<p>The Apple App Store doesn’t provide such concessions. You have to create videos lasting under 30 seconds for it to get displayed on your Apple App Store listing. There is no need to upload your promo video on YouTube. You can simply add the video from your device. </p>\n<p>It is important to know these guidelines before you start delving into the finer points of your video. </p>\n<p>The next part of this step is studying the market. This simply means looking at promo videos put out by other apps. You have to strive to meet the video quality standards set by your competitors. You cannot appear to lag behind your immediate competitors on the app stores.</p>\n<p>Market research will help you identify the standard you need to meet and strive to exceed. You will learn little details like the ideal video length, the format generally followed in the industry, and the overall concept of the video. </p>\n<p><strong>Step #2 - Nail down video concept and script</strong></p>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/02/People_35-02-1080x675.jpg\"/></p>\n<p>Video concept basically refers to the overall theme of your app video. For a new app, it doesn’t make sense to choose an abstract video concept. </p>\n<p>Let’s take an example and assume Google has to come out with a promo video for the Gmail mobile app. Google could get away with using an abstract video concept which speaks to the role of Gmail in forging connections and relationships. </p>\n<p>This is simply because most Gmail users know the basic functionality and purpose of Google. A new app doesn’t have the same luxury. Thus, the video concept for a new app must be rooted in the functions and features it provides. There is no room for vague abstract concepts. A promo video in such a case has to be direct. </p>\n<p>This general rule ends up playing a big role in shaping the video script as well. The video concept shapes the script and thus the overall direction of the video. </p>\n<p>Many companies at times don’t have a script and by extension any kind of voiceover. Ideally, adding a voiceover is a better decision because it handholds a viewer through the app and reduces the burden on the visual artist working on the video. </p>\n<p>Explaining the ins-and-outs of an app through visuals alone is difficult. A voice over is thus important to create a decent promo video. </p>\n<p><strong>Step #3 - Create video walkthroughs and mix in visuals </strong></p>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/02/2146dda6-796b-4ade-bf1f-fa2a15d46006-1280x720.jpg\"/></p>\n<p>You need to create the video before the voiceover artist gets down to mastering the script. </p>\n<p>Generally, your app video should walk viewers through the app. Add video snippets depicting different functions and features of an app in action. You should also add engaging visuals between these snippets to add more flavour to the overall video. </p>\n<p>Finally, you’ll have to edit the video together on a video editor. There are various free and paid video editing tools you can leverage. Also add light music in the background to add a life to the video. </p>\n<p><strong>Step #4 -  Keep it simple</strong></p>\n<p>Your promo video won’t be sent to prominent film festivals for critique. It should only serve the basic purpose of introducing a mobile app to new people. </p>\n<p>Boil the video concept down to the bare essentials. Figure out the most important information you need to convey to your target audience. </p>\n<p>What type of video would suit a new <a href=\"https://www.appmysite.com/blog/create-a-pharmacy-mobile-app-and-penetrate-the-mobile-market/\">pharmacy app</a> just launched on the app stores? Show short video snippets explaining the basic process of using the app. Highlight some features or offers which set your pharmacy app apart from others in the market. </p>\n<p>Don’t delve into abstract concepts about ‘serving people’. These concepts can work in advertising and blogs, but not a short promo video. Explain the exact benefits in a concise manner without delving into histrionics. </p>\n<h2>In conclusion</h2>\n<p>App development is a less challenging task now thanks to the role of mobile app builders. One can <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">convert WordPress website to Android app</a> to get it on the Google Play Store. The same can be done to create an iOS app with the help of tools like AppMySite. </p>\n<p>Development is no longer a challenge. <a href=\"https://www.appmysite.com/blog/popular-mobile-app-marketing-techniques-the-complete-guide-to-success/\">Mobile app marketing</a> however still remains a formidable challenge. One way to get more app downloads is creating an engaging promo video to publish on app store listings. </p>\n<p>This piece provides a step-by-step guide on creating a promo video for your mobile app. You can get started with the process by going through the points made here and create a decent promo video.</p>\n</html>",
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      "title": "Google Ads for App Installs - Some tips to run an efficient search campaign",
      "body": "<html>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/03/ad4600ba-1907-4271-9076-3d1274209247.jpg\"/></p>\n<p>Google is one of the premier digital platforms of our time. Millions of people across the globe are searching for something on Google as we speak. </p>\n<p>Any sane marketer cannot ignore this level of reach. In the days before the digital revolution, marketers used mass media channels like newspapers, radio, and television for advertising. The motivation was obvious. These mediums promised greater reach and helped raise awareness. </p>\n<p>Google effectively promises the same, and more. Mass media advertising didn’t promise much when it came to targeted reach and analytics. Digital marketing and Google resolved many of the drawbacks of traditional marketing. </p>\n<p>Promoting apps is the new normal for marketers today. There are over <a href=\"https://www.appmysite.com/blog/top-mobile-app-usage-stats/\">2.87M Android apps on the Google Play Store and 1.96M iOS apps on the Apple App Store</a>. Making an app stand apart in such a competitive market is very difficult. </p>\n<p>The competition in the app market is also exacerbated by the fact that app development is easier than ever before. App making solutions like AppMySite have made it possible to create a <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">WordPress app for iOS and Android</a> within seconds.  </p>\n<p>What is the solution to promoting apps effectively then? Google has its own advertising platform called Google Ads that enables marketers to bank on its reach. Google Ads also provides advertisers the option to run app install campaigns.</p>\n<p>This piece provides some useful tips on running a solid search ads campaign to drive app installs. </p>\n<h2>#1 - Add negative keywords</h2>\n<p>Most advertisers on Google think of keywords and start with phrases and terms their target audience might search for. </p>\n<p>This is a common exercise and comes very naturally to most marketers. Any ad professional would want to know the mindset of their users when they use Google. </p>\n<p><a href=\"https://www.appmysite.com/blog/the-best-mobile-ad-networks-to-monetize-your-app/\">Google Ads</a> provides users the option to enter a bunch of keywords the target audience might search for. However, it also provides the option to enter negative keywords. </p>\n<p>What are negative keywords? They are essentially the terms you don’t want to display your ads on. </p>\n<p>Let’s take an example and assume you create an app using a <a href=\"https://www.appmysite.com/app-maker-product-tour/\">free online app maker</a> to sell your own brand of sports shoes. You list a bunch of generic sports shoes related keywords while creating your ad. </p>\n<p>Some market research shows you that the people looking for branded sports shoes won’t be interested in your <a href=\"https://www.appmysite.com/blog/build-a-premium-mobile-app-for-your-footwear-brand-and-reinvent-your-business/\">footwear app</a>. Is it really ideal for you to then show your ads to such an audience? </p>\n<p>No. You only want to spend money on audiences that will actually buy your shoes. You can thus add branded search terms like ‘adidas shoes’ and ‘nike shoes’ to the negative keywords fields. This is because these keywords are used by those looking for branded shoes. </p>\n<p>Negative keywords can help you enhance your install campaign’s efficiency. It also narrows your audience and enables you to reach the people most likely to download your app. </p>\n<h2>#2 - Set smaller budget to test keywords and CTAs</h2>\n<p>Many marketers set up search ads and a big budget to kickstart their app install campaign. Such a push comes at a cost. Marketers can never really be sure if the keywords they choose or the CTAs they frame will have the desired effect. </p>\n<p>It makes better sense to set a small budget to test if the keywords chosen and the CTAs created actually work. Advertisers can even create different ad sets to check which keywords perform well with a certain set of <a href=\"https://www.appmysite.com/blog/call-to-action-buttons-all-you-need-to-know-about-high-conversion-ctas/\">CTAs</a>. </p>\n<p>This kind of testing is fairly easy to set up and provides real and actionable insights. Before running any search campaign, it is best to first be sure about certain keywords and CTAs before investing a large capital. </p>\n<h2>#3 - Study rival ads to master CTAs</h2>\n<p>Ad content has a big role to play in final conversions. A search ad offers ad copywriters limited areas to add content. It is within these few words that a marketer must write conversion-worthy content.</p>\n<p>The simple way to write good ad content is look at what other rival ads are doing. Search for your target keywords and look at the top-ranked ads. Take note of the language and urgency of their CTAs. Since they’re the top ranked ads, they must have a high ad score as well. </p>\n<p>A Google search ad is not the right place to show off smart one-liners. Most audience segments place clarity and substance above glamorous taglines when it comes to search ads. Copywriters must thus use every inch of space they get to write actionable CTAs which are easy to grasp. </p>\n<p>Studying rival ads can also help advertisers decipher the keyword strategy put in place by their competitors. Thus, competitor analysis can help with CTA optimization while also providing useful keyword insights. </p>\n<h2>#4 - State value proposition</h2>\n<p>An app install ad will take a user to the app store listing page. The user will then have to download the app to access the service being provided. </p>\n<p>Why would the user go through such an action? To make a user go through with downloading an app, copywriters must make the value proposition crystal clear. </p>\n<p>As an example, why would someone download your shopping app? There are many ecommerce apps in the market. Why would someone look at your ad and decide to <a href=\"https://www.appmysite.com/blog/benefits-of-converting-your-ecommerce-store-into-an-m-commerce-application/\">download your ecommerce app</a>? </p>\n<p>This is where you need to ensure your CTAs convey the value proposition effectively. If you plan to attract new users with discounts, state the same in your ad. Mention the percentage of discount you’re offering and make your value proposition crystal clear. </p>\n<p>In competitive market segments, stating an attractive value proposition is the only way to get app downloads from ad campaigns. The ubiquity of app builders means anyone who wants to <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">create a WooCommerce Android app</a> can do so without coding. Competition is high and your ad will only survive with a good value proposition. </p>\n<h2>In conclusion</h2>\n<p>Google search ads provide marketers a very direct way to promote their business. It doesn’t just enable advertisers to promote their websites and apps. It offers a range of ad formats and extensions which help fulfill several key marketing goals. </p>\n<p>This piece specifically looks at text ads for <a href=\"https://www.appmysite.com/blog/best-ideas-for-mobile-app-install-ad-campaigns-in-2020/\">app install campaigns</a>. High competition in the mobile app market has made user acquisition a steep challenge. The tips provided here can help advertisers create effective app install ads.\r<br/></p>\n</html>",
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      "parent_permlink": "marketing",
      "author": "appmysite",
      "permlink": "four-in-app-strategies-to-power-an-app-marketing-campaign-and-expand-user-base",
      "title": "Four in-app strategies to power an app marketing campaign and expand user base",
      "body": "<html>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/10/Untitled-design-2020-10-14T115328.632-1280x720.png\"/></p>\n<p>Apps need users just as a fair needs footfall. There is no point in bringing an app to market if there is no concrete strategy to market the app to prospective users. There is a whole batch of mobile app marketing techniques companies put in place to acquire new users. </p>\n<p>From <a href=\"https://www.appmysite.com/blog/a-complete-guide-to-understanding-the-concept-of-app-store-optimization/\">app store optimization</a> to social media, marketers try their best to get downloads from every channel possible. </p>\n<p>They even try to exploit the correlation between <a href=\"https://yellowheadinc.com/blog/backlinks-impact-google-play-aso-case-study/\">SEO backlinks and app store rankings</a> by deploying high quality link building mechanisms. </p>\n<h2>The difference in digital and app marketing</h2>\n<p>The main problem with app marketing is its multi-layered process. Let’s take a look at two marketing campaigns to understand the difference between normal digital marketing and app marketing. </p>\n<p>In the first campaign, you are promoting your WooCommerce store on <a href=\"https://www.appmysite.com/blog/explore-the-wonders-of-facebook-marketing-for-your-mobile-app/\">Facebook</a> with an outbound campaign. You’re directing people to the product page and trying to convert them with each click. </p>\n<p>To purchase the product, a customer only has to click on a link and visit the product page. </p>\n<p>In the second campaign, you take a <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">WooCommerce app builder for Android and iOS</a> and convert your online store into an app. Again, you go to Facebook to promote your shopping app. However, your customers this time have to first download your app, go through user onboarding, and then discover the product. </p>\n<p>See the problem here? In the second case, you’re asking users to go through a whole process before they get what they want. </p>\n<p>This is the main challenge of <a href=\"https://www.appmysite.com/blog/popular-mobile-app-marketing-techniques-the-complete-guide-to-success/\">mobile app marketing</a>. For all purposes, it is also an insurmountable challenge. Users will always have to download the app to enjoy its benefits. It will always be a multi-layered process. </p>\n<p>The only solution is to find better ways to peak the interest of the target audience. One way of doing this is using in-app analytics and strategies to drive user acquisition and app marketing. </p>\n<p>  How to use in-app tactics to drive app downloads?</p>\n<p>There are a number of in-app strategies and tactics that can help drive app marketing and increase an app’s user base. </p>\n<p>The following sections cover four crucial in-app strategies that help drive app downloads. </p>\n<p><strong>#1 - Testing messaging strategy with push notifications</strong></p>\n<p><img src=\"https://i0.wp.com/www.appmysite.com/blog/wp-content/uploads/2020/09/Push-Notifications-messaging-service.png?resize=1080%2C675&amp;ssl=1\"/></p>\n<p>Sending push notifications is a common part of running a mobile app. It is a good way to reach app users directly and target them with specially tailored messages. </p>\n<p>Generally, push notifications help <a href=\"https://www.appmysite.com/blog/making-users-come-back-how-to-enhance-app-user-retention/\">improve app retention</a>. In fact, the main reason to send out push notifications is to trigger dormant users into coming back to the app.</p>\n<p>How can sending push notifications then help in increasing app downloads?</p>\n<p>Every notification sent to a user is a test. A notification which gets a better response from users is naturally one that connects better with the target audience. </p>\n<p>The CTAs that do well in a <a href=\"https://www.appmysite.com/blog/mobile-app-push-notifications-guide/\">push notification campaign</a> will thus naturally do well in a marketing campaign. Your app users were once prospective users who you managed to convert. If they respond well to a CTA, there is a good chance other prospective users will also respond positive to the same. </p>\n<p>Push notification data enables marketers to analyze which marketing messages work better with the target audience. It is the best way to see the value of a CTA message. \r<br/>\r<br/><strong>#2 -  Study heatmaps to improve app store listing\r<br/></strong><img src=\"https://www.appmysite.com/public/assets/images/addon/app-store-design.png\"/></p>\n<p>If you use <a href=\"https://www.appmysite.com/blog/top-21-mobile-app-analytics-tools-a-comprehensive-break-down/\">mobile app analytics tools</a> to measure your app performance, you have come across heatmaps. </p>\n<p>Heatmaps show the areas of an app which users frequent the most. There are many screens in a typical mobile app that users frequent. A heatmap basically shows which screens are most frequented and which part of a screen has the most user activity. </p>\n<p>Generally, heatmaps are used to analyze which part of an app generates the most engagement. This basically helps companies see the most active regions of their app. A thorough analysis of a heatmap leads to companies to make the active regions on their app more accessible. This causes an increase in overall engagement and user retention. </p>\n<p>Thus, <a href=\"https://www.appmysite.com/blog/ux-terms-glossary/\">heatmaps</a> clearly contribute to improving some of the crucial app metrics which measure app performance. How can they improve an app store listing?</p>\n<p>A heatmap shows the areas of an app which are frequented the most. In essence, these areas have been given a vote of confidence by your app users. This means the design and features of this area are naturally more attractive and relevant to an average user. </p>\n<p>Companies can thus use screenshots of these areas to display on the app store listing. This is because these areas have shown the most promise from a sample size of real users. The features used most often should become the headline of your app description and marketing content as well. This is because these features are deemed most relevant by existing users. </p>\n<p><strong>#3 - Drive reviews and ratings through in-app mechanisms</strong></p>\n<p><img src=\"https://i0.wp.com/www.appmysite.com/blog/wp-content/uploads/2020/09/Untitled-design-2020-09-02T113133.839.png?resize=1080%2C675&amp;ssl=1\"/></p>\n<p><a href=\"https://www.appmysite.com/blog/know-how-ratings-and-reviews-can-optimize-the-success-of-your-mobile-app/\">App reviews and ratings</a> have a direct impact on app store ranks. It is relatively simple to understand this phenomenon. App stores are in the business of exposing their users to apps which provide a wholesome experience. Why would they show apps which have poor reviews and ratings?</p>\n<p>Thus, if you manage to get more positive reviews and rating, your app can get more downloads. </p>\n<p>Many apps create review generation mechanisms within their platform itself. You must have come across prompts and pop-ups within apps where you’re requested to provide reviews and ratings on the app store. These mechanisms are geared towards generating a greater volume of app reviews from existing users. </p>\n<p>You can essentially create these same mechanisms and make your app users write positive reviews and provide generous ratings. </p>\n<p>Here are a few points you need to remember -</p>\n<ol><p>● <strong>Timing -</strong> Have you noticed how payment apps immediately ask you to drop a review when you complete a payment? This is not a coincidence. They recognize the fact that your fingers are likely to be near the screen after completing a payment. This clearly underlines the need to get the timing right. Look at the behaviour your app users and act accordingly</p><p>● <strong>The Review CTA -</strong> The <a href=\"https://www.appmysite.com/blog/call-to-action-buttons-all-you-need-to-know-about-high-conversion-ctas/\">CTA text</a> is crucial for pushing willing review providers over the line. Use as little text as you can and double down the good experience you’re providing your users. </p><p>● <strong>Location -</strong> You’ll get no ratings or reviews if you add a prompt during an intense user activity. The best time to ask for a review is after a user is finished with the main activity </p></ol>\n<p><strong>#4 -  Analyse user behaviour to select target audience for campaign</strong></p>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2019/12/m0030-07-1-1280x720.jpg\"/></p>\n<p>As you get new app users, you will also be able to see the cohorts who leave your app and those who stay for a long time. The latter is naturally a better segment to target in a marketing campaign. </p>\n<p>You can naturally make a connection here and target audiences for a marketing campaign based on the attributes of your existing users. </p>\n<p>An even better way of doing this is calculating the LTV value of different app user segments. The segment which is most valuable should naturally be the first batch of people you target in a campaign. </p>\n<h2>In conclusion</h2>\n<p>Many parties see the advantage of bringing an app to market. Some start by coding an app from scratch. Others hire an app development agency to create an app. There is even an option now to use mobile app builder and <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">convert WordPress to Android app</a>. </p>\n<p>None of these parties can survive without finding ways to increase downloads. It is the only way app growth can take place. </p>\n<p>This piece provides an overview of four in-app tactics you can deploy to help power a mobile app marketing campaign. These tactics are not the only ones marketers should use, but they nonetheless hold great promise.</p>\n</html>",
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{
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    {
      "parent_author": "",
      "parent_permlink": "mobileappredesign",
      "author": "appmysite",
      "permlink": "mobile-app-redesign-a-complete-guide-on-giving-your-app-a-makeover",
      "title": "Mobile app redesign - A complete guide on giving your app a makeover",
      "body": "<html>\n<p><img src=\"https://i1.wp.com/www.appmysite.com/blog/wp-content/uploads/2020/10/MOBILE-APP-DESIGN-A-Complete-Guide-1.png?resize=1080%2C675&amp;ssl=1\"/></p>\n<p>There are a lot of times when even a good app design starts to wear off. Users get tired of seeing the same interface over and over again. Other apps in the market start to leave behind the app in question in terms of UI, UX, and overall user flow. </p>\n<p>Thus, a makeover should always be on the cards when we speak of mobile apps. Users these days expect the apps they use to offer the same latest functionality on offer on other apps. </p>\n<p>This constant need for improvement and fine tuning brings us to the prospect of a mobile app redesign. The following sections cover the subject in detail and provide a guide into how the process takes place. </p>\n<p><strong>Also read:</strong> <a href=\"https://www.appmysite.com/blog/mobile-app-design-the-complete-guide-to-designing-a-mobile-app/\">Mobile app design – The Complete Guide to Designing a Mobile app</a></p>\n<h2>What is the need for redesigning a mobile app?</h2>\n<p>There are no fixed set of reasons why a mobile app redesign. Some companies take the simple route and decide to redesign an app in a fixed period of time. This time period can be anywhere between a few months to a few years depending on the scale of the redesign in question. </p>\n<p>The main overarching need for a redesign is offering new and improved features which match the market trends. Let’s take an example. Assume you <a href=\"https://www.appmysite.com/\">make your own app without coding</a> using a mobile app builder. </p>\n<p>Do you expect to keep the same mobile app design and structure for the next ten years? The answer would naturally be no. You know how much the world of technology can change in ten years. A study recently showed that users tend to discover <a href=\"https://www.appmysite.com/blog/top-mobile-app-usage-stats/\">78% of bugs on a regular basis</a>. Can you really afford to stand still as users start to demand more?</p>\n<p>Commiting to the same app build for ten years is unviable. </p>\n<p>A redesign is always on the cards. Sometimes companies do it out of ambition. Other times they do it out of compulsion.  </p>\n<p>The following sections discuss how a design team generally goes about the redesign process. </p>\n<h2>How to approach mobile app redesign? A brief step-by-step guide</h2>\n<p>Every design process must be approached with a deep level of professional sobriety and planning. The following sections highlight five common steps involved during a typical redesign process. </p>\n<p><strong>Step #1 - Why is the redesign happening?</strong></p>\n<p>Let’s say you <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">convert WordPress website to Android app</a> using a free Android app maker. Your app initially gets a lot of rave reviews because of its good content and simple design. </p>\n<p>However, your users start noting how other apps in your niche are becoming more progressive. They’re adding features like text to audio as well as translation capabilities. </p>\n<p>You begin to notice this trend and decide to start a mobile app redesign </p>\n<p>Why are you redesigning your app? In this case, the main reason is keeping up with the features other competing apps are coming out with. </p>\n<p>The reason behind the whole redesign process helps give direction to the entire process. Updating every little part of an app during a redesign is a fool’s errand. Companies must focus on the main reasons behind the redesign and focus solely on those parts. </p>\n<p><strong>Step #2 - Study user feedback</strong></p>\n<p>The second step is studying user feedback. More often than not, a redesign is triggered by a slew of feedback from users asking for a specific change or update. </p>\n<p>Before getting into the brass tacks of the redesign, it is smart to go back and analyze the feedback coming from the users. This is especially important if the redesign in the pipeline is slated to make changes on a large scale. </p>\n<p>If the changes proposed in a redesign match the needs of users, it makes sense to go through with the process. Otherwise, the redesign idea must first be tested through various validation phases.</p>\n<p><strong>Step #3 - Implement changes based on redesign goals</strong></p>\n<p>The changes you make during app redesign must match your overall goals. Let’s go back to the first step and the example mentioned there. You used a <a href=\"https://www.appmysite.com/app-maker-product-tour/\">free Android app maker</a> to make an app out of your WordPress website. The big reason behind your app redesign was adding new features. </p>\n<p>This step basically involves the implementation of the same features. </p>\n<p>In some cases, mobile app redesign also involves the need for developers. In this example for instance, adding new features will require the design team to work closely with developers. </p>\n<p>The nature of the changes involved determine the kind of professionals needed. In generic UI and UX changes, the design team itself is enough to manage the entire process. The development team only needs to verify the viability of the new designs.</p>\n<p><strong>Step #4 - Test the new design with a sample audience</strong></p>\n<p>It doesn’t make sense to simply roll out a new design without testing it with a sample audience. A bad response from a new app redesign is the last thing a company needs. After all, the entire point of the process is to bring the app closer to optimality. </p>\n<p>There are many ways you can start <a href=\"https://www.appmysite.com/blog/mobile-app-testing-guide/\">mobile app testing</a> with a sample audience. Google Play Store offers internal testing mechanisms which enables developers to open up their app for testing. </p>\n<p><strong>Step #5 - Roll-out new design and look for changes in user behaviour</strong> </p>\n<p>Once the testing is complete, you can roll-out the new features. 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{
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      "author": "appmysite",
      "permlink": "how-can-product-positioning-improve-conversions-on-your-ecommerce-app",
      "title": "How can product positioning improve conversions on your ecommerce app?",
      "body": "<html>\n<p><img src=\"https://i2.wp.com/www.appmysite.com/blog/wp-content/uploads/2019/08/a49d8cb3-2646-46ea-816f-eb1416f4f533-1.jpg?resize=1080%2C675&amp;ssl=1\"/></p>\n<p>Making conversions and selling products more is the raison d&#x27;etre of any given ecommerce store. There are a number of tips entrepreneurs can find on increasing conversions on their ecommerce store. </p>\n<p>One complaint entrepreneurs often have is that many conversion specific tips online are very generic. This may not seem wrong from the perspective of an entrepreneur. There is very little practical advice for new companies and selling products in their early stages of struggle. </p>\n<p>This is partly because the initial days of struggle are almost mandatory for a new company. No store or app has a right to sell products and become successful. Entrepreneurs have to go through the process of trying different things and learning their craft before they start getting regular <a href=\"https://www.appmysite.com/blog/call-to-action-buttons-all-you-need-to-know-about-high-conversion-ctas/\">conversions</a>. </p>\n<p>One tip entrepreneurs often ignore by branding it as ‘general’ is product positioning. It is possible product positioning may not yield incredible returns. However, it is the best way to make the most of an ecommerce store. </p>\n<p>First, let’s get the basics out of the way.</p>\n<h2>What is product positioning?</h2>\n<p>Product positioning gets down to the tactical part of marketing a product. </p>\n<p>Let’s take an example. Assume you have an ecommerce app selling kids footwear. You created the app using a <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">WooCommerce to app builder for Android and iOS</a>. </p>\n<p>Once the app building is complete, you break down your target audience into the following segments -</p>\n<ul><li><p>Parents looking to buy footwear for their children</p></li><li><p>Children trying to influence their parents into buying them footwear</p></li></ul>\n<p>Product positioning essentially gives marketers a framework to create the best possible angle to sell the product to the target audience. In this example, marketers have to find two different ways to sell the benefits of a given footwear product that appeal to parents and children.  </p>\n<p>What are parents looking for when buying shoes and sandals for their children? They generally look for durability and brand reliability. Thus, marketers can pitch products keeping in mind the needs of the parents. </p>\n<p>Can the same tactic be used for children? No. Kids don’t generally look for durability and brand reliability. They are much more inclined to want a stylish and trendy pair of shoes. Thus, both parents and children are targeted by selling a different set of benefits that come with a product. </p>\n<p>In essence, product positioning is a tactic that forces marketers to sell products based on the needs of a specific segment of the target audience. </p>\n<h2>How does product positioning help with conversions? </h2>\n<p>The end objective of any given sales tactic is to increase conversions. Product positioning is no different. </p>\n<p>The example above shows the power of product positioning in a practical setting. The sections below enable users to see the greater benefits of product positioning for an ecommerce app. Given the effort it takes to either build an app from scratch or use a <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">WordPress to Android app builder</a>, it makes sense for readers to imbibe the following points. </p>\n<p><strong>#1 - Make the most of your products</strong></p>\n<p>How do entrepreneurs generally go about increasing conversions and sales? </p>\n<p>The tactic generally adopted by entrepreneurs is adding more products to the ecommerce store. This practice ignores other issues that cause low conversions. </p>\n<p>Let’s continue with the example above. Assume you only created an <a href=\"https://www.appmysite.com/blog/popular-mobile-app-marketing-techniques-the-complete-guide-to-success/\">app marketing campaign</a> to attract children to your products. This means you’ve ignored a large chunk of your target audience. </p>\n<p>Not targeting parents means you’re missing out on a large part of your target audience. If the conversions then don’t meet expectations, it is unwise to simply add another product to the store. </p>\n<p>The solution here is product positioning. It essentially ensures marketers approach each segment of the audience separately. In the long run, this means every product reaches its entire target audience. </p>\n<p><strong>#2 - Relating to the needs of prospective customers</strong></p>\n<p>Another reason product positioning helps with conversions is its ability to relate to customers.</p>\n<p>The entire point of product positioning is addressing the specific needs of a segment of prospects. Audiences are sold benefits that matter to them, not a generic marketing slogan. </p>\n<p>This process is inherently aimed at relating more closely to the needs of the prospects. </p>\n<p>Since their specific needs are addressed, prospects are much more likely to go deep into the sales funnel. </p>\n<p>This generally improves the chances of an ecommerce app to negate customers from choosing other brands. This is because they identify more with the store that addresses their needs. </p>\n<p>Benefits like increase in <a href=\"https://www.appmysite.com/blog/building-customer-loyalty-with-apps-for-woocommerce-best-practices/\">customer loyalty</a> and conversions are a welcome byproduct of product positioning done right. </p>\n<p><strong>#3 - Sheds light on customer value</strong></p>\n<p>Sales numbers and conversions from different segments sheds light on the overall value of each segment. </p>\n<p>A product can have a very large target audience. Let’s come to the kids footwear store example. We segmented the audience into two segments - parents and children. This however is a very broad classification. Marketers technically have to segment their audience to a much greater degree. </p>\n<p><strong>Also read:</strong> <a href=\"https://www.appmysite.com/blog/build-a-premium-mobile-app-for-your-footwear-brand-and-reinvent-your-business/\">Build a premium mobile app for your footwear brand and reinvent your business</a></p>\n<p>Marketers have to approach each segment differently. This doesn’t just mean a difference in marketing copy. A difference in investment and resources is also fairly clear. </p>\n<p>Take the kids footwear store example again. Marketers will be able to learn which segment of the audience eventually leads to greater conversions. This is very valuable information for marketers who wish to allocate the right level of resources to every segment of the audience. </p>\n<p>An in-depth analysis in the case of ecommerce apps generally requires the use of <a href=\"https://www.appmysite.com/blog/top-21-mobile-app-analytics-tools-a-comprehensive-break-down/\">mobile app analytics tools</a>. </p>\n<h2>In conclusion</h2>\n<p>Developing an ecommerce app is not a joke. Even when using one of the<a href=\"https://www.appmysite.com/\"> best free online Android &amp; iOS app makers</a>, there is still a considerable amount of effort needed to make an app successful. </p>\n<p>This piece brings to light the role of product positioning in making an ecommerce app successful. As a practice, product positioning is rooted in the simple principle of crafting concise marketing copy that packs a punch. </p>\n<p>The latter sections of the piece discuss the role of product positioning in driving conversions. It is possible that this practice will not yield immediate results. However, it is an important step in setting up a long-term strategy to improve conversions and customer loyalty.</p>\n</html>",
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      "json_metadata": "{\"tags\":[\"convert\",\"wordpress\",\"site\",\"to\",\"android\",\"app\"],\"image\":[\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/1-2-980x551.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/2-4-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-7-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-10-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-8-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-13-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-9-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-4-2-1280x720.png\"],\"links\":[\"https://www.appmysite.com/blog/cms-website-to-app/\",\"https://news.shopify.com/shopify-announces-first-quarter-2020-financial-results\",\"https://www.appmysite.com/blog/top-five-ecommerce-platforms-to-start-your-online-business-with/\",\"https://www.appmysite.com/blog/the-top-12-must-have-plugins-for-wordpress-websites/\",\"https://www.appmysite.com/blog/the-anatomy-of-a-perfect-woocommerce-mobile-app-builder/\",\"https://www.appmysite.com/woocommerce-mobile-app-builder/\",\"https://www.appmysite.com/blog/how-to-create-and-launch-your-shopify-mobile-app-for-absolute-success/\",\"https://www.appmysite.com/blog/woocommerce-vs-shopify-discover-the-pros-cons-of-the-choicest-ecommerce-platforms/\",\"https://www.appmysite.com/wordpress-mobile-app-builder/\"],\"app\":\"steemit/0.2\",\"format\":\"html\"}"
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      "title": "Shopify vs WooCommerce - Which is the best option to start an ecommerce business?",
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{
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      "parent_permlink": "shopifyvswoocommerce",
      "author": "appmysite",
      "permlink": "shopify-vs-woocommerce-which-is-the-best-option-to-start-an-ecommerce-business",
      "title": "Shopify vs WooCommerce - Which is the best option to start an ecommerce business?",
      "body": "<html>\n<p><img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/1-2-980x551.png\"/>Starting an ecommerce business was a tall order back in the early days of online retail. The development side was an obvious challenge. Setting up an ecommerce store from scratch wasn’t easy then and it’s not easy now either. </p>\n<p>Keeping the development side aside, creating a system to deliver products and maintaining the website was a huge problem. </p>\n<p>Companies like Amazon and eBay had a big head start because they had the resources to manage the entire process efficiently. </p>\n<p>Small and medium businesses trying to get some skin in the game didn’t have an obvious point of entry. </p>\n<h2>The arrival of ecommerce CMS<img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/2-4-1280x720.png\"/></h2>\n<p>Ecommerce <a href=\"https://www.appmysite.com/blog/cms-website-to-app/\">CMS</a> made the process of setting up an ecommerce business much easier. </p>\n<p>They essentially enabled SMBs (small and medium sized businesses) to start an online retail store without the need to code from scratch.</p>\n<p>The movement towards ecommerce CMS started with 3DCart back in 1997. However, it took a long time until a truly new code solution arrived in the market. </p>\n<p>Shopify launched in 2006 and has since become the number one ecommerce CMS in the world. It quietly closed <a href=\"https://news.shopify.com/shopify-announces-first-quarter-2020-financial-results\">$470M</a> in the first quarter of 2020, growing 47% compared to the same period in 2019.</p>\n<p>While Shopify is very popular, it’s not the only option available to SMBs. WooCommerce is also a viable option. </p>\n<p>WooCommerce emerged late in the ecommerce CMS market. However, its innate compatibility with WordPress made it a viable option for millions of websites around the world. </p>\n<p>There are many ecommerce <a href=\"https://www.appmysite.com/blog/top-five-ecommerce-platforms-to-start-your-online-business-with/\">CMS options</a> in the market besides these two. Magento, OpenCart, Prestashop, and Drupal are some of the popular ones. However, Shopify and WooCommerce are easily two of the most popular choices for entrepreneurs and companies today. </p>\n<p>This piece offers a factor-based comparison between Shopify and WooCommerce. Readers will be able to make up their minds on which CMS presents them with the best odds of success. </p>\n<h2>Ease of use<img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-7-1280x720.png\"/></h2>\n<p>One of the big reasons people choose working with an ecommerce CMS is ease of use. Developing an online store from scratch with code is a big challenge. A CMS like Shopify and WooCommerce can easily get you going, </p>\n<p>The choice between Shopify and WooCommerce thus eventually starts with ease of use. </p>\n<p>Shopify is generally considered an easier platform to learn. It has a very straightforward and sleek interface designed to not overwhelm new users. </p>\n<p>WooCommerce is also easy to use, but there are a few complications. Firstly, WooCommerce is a <a href=\"https://www.appmysite.com/blog/the-top-12-must-have-plugins-for-wordpress-websites/\">WordPress plugin</a>, not a CMS in its own right. This makes it necessary for users to learn using WordPress before jumping into WooCommerce. </p>\n<p>There are other complications as well. Designing an ecommerce store on WordPress generally requires the use of plugins like Elementor as well. This makes the learning curve a little difficult. </p>\n<p>Shopify is much more straightforward. Users simply have to load their products and voila, their product pages are ready. </p>\n<h2>Affordability<img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-10-1280x720.png\"/></h2>\n<p>WooCommerce is like any other free WordPress plugin. Users who already have a WordPress website simply need to download the plugin and create their online store. There is no need to pay an extra subscription fee. </p>\n<p>Shopify is different. Users have to subscribe to a Shopify plan in order to use it as a CMS to sell their products. Plans tend to range from $29/month to $299/month. </p>\n<p>This makes Shopify a less viable option for an entrepreneur stepping into the world of ecommerce. $29 a month is not a simple commitment. It generally takes a person roughly 3-4 months to truly understand the ecommerce world. Paying money for a CMS from day one makes Shopify a less attractive option. </p>\n<h2>Customizations<img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-8-1280x720.png\"/></h2>\n<p>WooCommerce benefits from its association with WordPress when it comes to customizations. WordPress has the backing of a large community of developers who bring all kinds of plugins to the market. </p>\n<p>These plugins enable WooCommerce users to add a lot of functionality to their store and customize it completely. </p>\n<p>Shopify also offers a ton of plugins to make life easier for their users. However, the scope and size of their plugin library pales in comparison to WordPress. On the question of customizations alone, WooCommerce is far ahead. </p>\n<h2>Mobile experience<img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-13-1280x720.png\"/></h2>\n<p>WordPress websites generally offer a very smooth mobile experience to users. This makes the mobile experience of <a href=\"https://www.appmysite.com/blog/the-anatomy-of-a-perfect-woocommerce-mobile-app-builder/\">WooCommerce stores </a>very smooth as well. </p>\n<p>Mobile experience doesn’t just mean optimizing mobile versions of online websites. It also covers how these CMS systems behave in a native app environment. </p>\n<p>Users have the option to <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">turn WooCommerce to Android app</a> with the help of popular app builders like AppMySite. These platforms basically provide users the options to create a native app out of a website without coding. </p>\n<p>Shopify doesn’t yet have a lot of presence in the app builder world. This makes it difficult for Shopify users to get a native app to represent their store. </p>\n<p>WooCommerce is leading in this regard. However, it is only a matter of time before platforms like AppMySite create an option for Shopify users to create a native app from their store as well. </p>\n<p><strong>Also read:</strong> <a href=\"https://www.appmysite.com/blog/how-to-create-and-launch-your-shopify-mobile-app-for-absolute-success/\">How to create and launch your Shopify mobile app for absolute success?</a></p>\n<h2>Scalability<img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-9-1280x720.png\"/></h2>\n<p>Both WooCommerce and Shopify are reliable when it comes to the question of scalability. </p>\n<p>Shopify offers advanced subscription packages that enable users to create more staff accounts, develop insightful reports, get lower transaction fees, and integrate third party apps to calculate shipping costs at checkout.</p>\n<p>Scaling a WooCommerce store is also easy with an array of plugins helping users do the same. There is no need for users to subscribe to a higher subscription plan either. </p>\n<p>There are other factors besides choice of CMS that are crucial for scalability. Optimizing website speed, creating a native app for the online store, and expanding the product range all come into the picture. </p>\n<h2>In conclusion<img src=\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-4-2-1280x720.png\"/></h2>\n<p>Shopify and WooCommerce are very popular names in the world of SMBs. They are the easiest platforms for companies today to set up an ecommerce business. </p>\n<p>This piece presents five important factors users must consider when choosing between Shopify and WooCommerce. You can read about other crucial factors in the following piece. </p>\n<p><strong>Read:</strong> <a href=\"https://www.appmysite.com/blog/woocommerce-vs-shopify-discover-the-pros-cons-of-the-choicest-ecommerce-platforms/\">WooCommerce vs Shopify: Discover the pros &amp; cons of the choicest eCommerce platforms</a></p>\n<p>Even if you make the right choice, you will ultimately need to find a way to enter the app market. You will find yourself in a position where you need to develop your Shopify app or <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">convert WordPress website to Android app</a>. </p>\n<p>In such a position, it will be vital to choose the right mobile app builder. Make sure you choose a reliable one like AppMySite.</p>\n</html>",
      "json_metadata": "{\"tags\":[\"shopifyvswoocommerce\",\"convert\",\"wordpress\",\"site\",\"to\",\"android\",\"app\"],\"image\":[\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/1-2-980x551.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/2-4-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-7-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-10-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-8-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-13-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-3-9-1280x720.png\",\"https://www.appmysite.com/blog/wp-content/uploads/2020/05/Untitled-design-4-2-1280x720.png\"],\"links\":[\"https://www.appmysite.com/blog/cms-website-to-app/\",\"https://news.shopify.com/shopify-announces-first-quarter-2020-financial-results\",\"https://www.appmysite.com/blog/top-five-ecommerce-platforms-to-start-your-online-business-with/\",\"https://www.appmysite.com/blog/the-top-12-must-have-plugins-for-wordpress-websites/\",\"https://www.appmysite.com/blog/the-anatomy-of-a-perfect-woocommerce-mobile-app-builder/\",\"https://www.appmysite.com/woocommerce-mobile-app-builder/\",\"https://www.appmysite.com/blog/how-to-create-and-launch-your-shopify-mobile-app-for-absolute-success/\",\"https://www.appmysite.com/blog/woocommerce-vs-shopify-discover-the-pros-cons-of-the-choicest-ecommerce-platforms/\",\"https://www.appmysite.com/wordpress-mobile-app-builder/\"],\"app\":\"steemit/0.2\",\"format\":\"html\"}"
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{
  "trx_id": "94d40792ff97092b6655c04984e0f30e05545b45",
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  "timestamp": "2020-09-18T09:57:21",
  "op": [
    "comment",
    {
      "parent_author": "",
      "parent_permlink": "wordpress",
      "author": "appmysite",
      "permlink": "what-kind-of-mobile-apps-are-currently-most-profitable",
      "title": "What kind of mobile apps are currently most profitable?",
      "body": "<html>\n<p><img src=\"https://1sd3hl1cx83o11r89r2k3fh7-wpengine.netdna-ssl.com/wp-content/uploads/2020/08/Untitled-design-2020-08-28T105150.334-1280x720.png\"/></p>\n<p>Have you ever read about a rapidly rising share in the stock market and wanted to join the bandwagon?</p>\n<p>We all are driven by incentives. Economists base most of their models on incentives. How can the mobile app market then be excluded from the fundamental idea of profit motive?</p>\n<p>Smart entrepreneurs entering the mobile app market don’t just start <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">converting a WordPress website to Android app</a>. They study the market and find the segment and audience where the chances of profitability are high. </p>\n<p>Profitability is crucial when researching the best possible app category to enter. Consider this <a href=\"https://studiozao.com/resources/why-most-startups-fail-and-best-plan-to-succeed\">statistic</a> for context : 29% startups fail because they run out of money. </p>\n<p>Finding an app niche which offers better odds on financial success. The challenge here is discovering such a niche. </p>\n<p>There is no type of app that is always successful. Every market is transient and favors a certain kind of category at some point. Entrepreneurs need to understand their environment and begin work on an app accordingly. </p>\n<p>The following sections provide an analysis of the mobile app market and the type of apps that offer the best probability of profitability.</p>\n<h2>Top mobile apps in the world based on sales revenue</h2>\n<p>The easiest way to find the most profitable apps is looking at the ones already there. Here is the list of the top 10 mobile apps in the world based on sales revenue. </p>\n<ol><li><p>Tinder</p></li><li><p>Netflix</p></li><li><p>Tencent Video</p></li><li><p>IQIYI</p></li><li><p>YouTube</p></li><li><p>Pandora Music</p></li><li><p>Youku</p></li><li><p>LINE</p></li><li><p>Kwai</p></li><li><p>LINE Manga</p></li></ol>\n<p><strong>Source:</strong> <a href=\"https://techcrunch.com/2019/12/16/the-top-mobile-apps-and-games-of-2019/\">TechCrunch</a></p>\n<p>Study this list closely. It is naturally difficult for an entrepreneur to replicate the technical complexity of the apps on this list. However, this list does offer insights on how most top apps commonly deploy <a href=\"https://blog.appmysite.com/mobile-app-monetization-the-ultimate-guide-to-monetizing-mobile-apps/\">app monetization</a>. </p>\n<p>Consider Netflix, Tencent Video, IQIYI, and Pandora Music on this list. All these are subscription-based apps. Not until a long time ago, Spotify used to be a common fixture on the top ten app list. Even YouTube now offers premium content for paid subscribers.</p>\n<p>Other apps on this list such as Tinder and LINE offer in-app purchases. </p>\n<p>This trend points to how comfortable users are now with subscription-based services. </p>\n<p>If you are entering the mobile app market, monetizing your app with subscriptions is a good option based on the aforementioned list. </p>\n<h2>The challenges of monetizing apps with subscriptions</h2>\n<p>Subscriptions are always a double-edged sword. </p>\n<p>Implementing them in an app is easy and the prospect of getting money from subscribers every month is naturally enticing. Furthermore, people understand the idea of paying for a subscription very well. This is evident by the top 10 app list discussed earlier and is important from a marketing perspective.</p>\n<p>There are still considerable challenges to this model. The points below highlight some of them.</p>\n<p><strong>#1 - Giving people a reason to stay</strong></p>\n<p>There’s a reason people pay a single one-time payment for most products but pay regularly for a Netflix subscription. A normal product, such as a pair of jeans or a mobile phone case doesn’t appreciate in value after you buy it. It remains the same or gets worse as time goes by. </p>\n<p>On the other hand, Netflix continues to expand its content library and makes it worth your while to keep paying and subscribing. </p>\n<p>In a subscription model, your app doesn’t just need to provide a good service. It must also maintain and improve its services. </p>\n<p>People only continue subscribing to a service if it offers them something unique. This is why Netflix invests in original content. </p>\n<p>How does this translate to your venture? It is not viable to ask a budding entrepreneur to start an app like Netflix. However, it is possible to provide a quality service that keeps offering subscribers a high quality experience.</p>\n<p>For example, let’s assume you learn<a href=\"https://blog.appmysite.com/how-to-start-a-successful-wordpress-blog-in-2020-step-by-step-guide/\"> how to make a WordPress blog</a> and convert it to a mobile app. You then put your blog content behind a paywall and ask subscribers to pay a fee to view the content. </p>\n<p>This model of monetization is followed by the biggest publications in the world such as the New York Times and The Telegraph. </p>\n<p>If you keep writing good content, people will continue subscribing and more will come. Since the quality of your content doesn’t feel and subscribers always get something new every now and then, they will continue paying. </p>\n<p>Thus, even a simple blogger can use a mobile app builder and monetize an app with subscriptions. </p>\n<p><strong>Also read: </strong><a href=\"https://blog.appmysite.com/wordpress-to-mobile-app-how-to-turn-a-simple-blog-into-a-native-app/\">WordPress to Mobile App: How to Turn a Simple Blog Into a Native App?</a></p>\n<p><strong>#2 - Investing resources in service</strong></p>\n<p>Let’s continue with the example of using quality content to monetize apps with subscriptions. </p>\n<p>As the writer, you have to invest a lot of time writing quality content for which people are ready to pay money. Remember subscriptions are not donations your readers give away out of kindness. They are a fixed amount of money paid for a specific service. </p>\n<p>As a writer, you need to keep writing and improving. This requires investment of time and even money if necessary. You need to do everything possible to keep your subscribers happy and motivated to stay.</p>\n<p>This investment of resources can be difficult for some entrepreneurs. The same story plays out for big brands like Netflix.  In 2020, the streaming giant is expected to shell out <a href=\"https://variety.com/2020/digital/news/netflix-2020-content-spending-17-billion-1203469237/\">$17B</a>. This only underlines the need for subscription-based apps to continue offering something new or face desertion. </p>\n<p><strong>#3 - Price Management</strong></p>\n<p>Let’s say you decide to increase the price of your standard subscriptions one day. This might go over smoothly if you don’t have a large base of subscribers. However, if you do, this can be a big challenge. </p>\n<p>There are many reasons you might consider increasing your subscription price. Maybe your costs are escalating and you need an exit strategy. </p>\n<p>However, making a large base of subscribers suddenly pay a higher price is very difficult. People don’t like change especially when it hits their wallet. </p>\n<p>This is one major challenge for subscription-based apps, possibly even a drawback. Other apps with in-app purchases can change price more flexibly without fear of a backlash. </p>\n<p>How can apps deal with this challenge?</p>\n<p>The best way of setting a subscription price is experimenting with it at the early stages of its journey. Once an app breaks an early majority and grows its market share rapidly, tinkering with the subscription price is a bad idea. These experiments should happen when an app is still relatively isolated from the market as a whole. </p>\n<p><strong>Also read:</strong> <a href=\"https://blog.appmysite.com/how-does-app-growth-take-place-studying-the-technology-adoption-life-cycle/\">How does app growth take place? Studying the technology adoption life cycle</a></p>\n<p>After an app crosses a substantial percentage of market share, entrepreneurs can again change the subscription price. This is because the app has effectively monopolized its market and has the power to set its own price. </p>\n<p>The challenges covered here are not exhaustive. Many other strategic and tactical challenges can thwart subscription apps. Entrepreneurs can prepare for them and understand what they must do to succeed and build a profitable app. </p>\n<p>Anyone creating an app <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">with a WooCommerce app builder</a> must remember these challenges as well.</p>\n<h2>In Conclusion</h2>\n<p>Starting an app in a segment that offers better odds of success and profitability is natural.</p>\n<p>This piece studies the most successful apps in the world based on sales revenue and analyses their monetization model. Furthermore, it highlights the specific challenges of subscription-based apps.</p>\n</html>",
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      "title": "Dating apps up. Fintech down. How is India using apps in the COVID era?",
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{
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    {
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      "author": "appmysite",
      "permlink": "dating-apps-up-fintech-down-how-is-india-using-apps-in-the-covid-era",
      "title": "Dating apps up. Fintech down. How is India using apps in the COVID era?",
      "body": "<html>\n<p><img src=\"https://1sd3hl1cx83o11r89r2k3fh7-wpengine.netdna-ssl.com/wp-content/uploads/2020/08/Untitled-design-2020-08-31T133312.634-1280x720.png\"/></p>\n<p>The COVID era will be remembered for many strange things. The impact on personal life is deep and will continue to unravel in the coming years. </p>\n<p>As those in the eye of the storm, we can only observe the trends and patterns we see at present. </p>\n<p>The mobile app market is seeing its share of fluctuations. These strange times have led to great shifts in user behaviour causing major shifts in certain segments. </p>\n<p>If you’re trying to learn <a href=\"https://blog.appmysite.com/how-to-set-up-your-e-commerce-business-with-wordpress-woocommerce-complete-guide/\">how to set up your ecommerce business</a> or start an online venture, it is wise to study key app market trends. They give an insight into how users around the world are behaving. In times like the COVID era, studying trends becomes even more important as they show user reaction to societal changes. </p>\n<p>A recent study by Moengage and Apptopia studies app consumer trends in the second quarter of 2020. These trends effectively highlight how people across the world were using mobile apps during lockdowns and isolation. </p>\n<p>India is a vital part of the mobile app market. Growing internet penetration and smartphone ubiquity make India a major market for any company with a mobile app. </p>\n<p>This piece turns the spotlight on key <a href=\"https://blog.appmysite.com/best-app-building-ideas-to-utilize-your-quarantine-time-top-trends-for-2020/\">app trends</a> specific to India and Indian user behaviour in Q2 2020. </p>\n<h2>Dating</h2>\n<p>Dating apps were the surprise element of the survey. In India, dating app downloads grew by a whopping 413% in Q2. </p>\n<p>Daily app usage (DAU) of dating apps also grew by 397%. The table below highlights how other parts of the world fared</p>\n<table><tbody><tr><td><p> </p></td><td><p>India</p></td><td><p>South-East Asia and Oceania</p></td><td><p>Americas</p></td><td><p>Middle East and North Africa</p></td><td><p>Europe</p></td><td><p>Global</p></td></tr><tr><td><p>Downloads (change %)</p></td><td><p>+413%</p></td><td><p>-5.57%</p></td><td><p>+8.58%</p></td><td><p>+19.51%</p></td><td><p>+25.35%</p></td><td><p>+18.24%</p></td></tr><tr><td><p>DAU            (% change )</p></td><td><p>+397.57%</p></td><td><p>+0.32%</p></td><td><p>+1.81%</p></td><td><p>+4.4%</p></td><td><p>+8.29%</p><p> </p></td><td><p>+5.52%</p></td></tr></tbody></table>\n<p>It is not wrong to call the growth in India’s dating app downloads an anomaly from a quantitative standpoint. </p>\n<p>From a qualitative perspective, this change can be analysed from a few different perspectives.</p>\n<p>India is one of the few countries which remained in near complete lockdown in April and May. It is natural for people to turn to mobile apps in such a time to trigger some kind of social activity. </p>\n<p>This social situation when coupled with the lower base of dating app users in India make this stunning rise understandable. </p>\n<p>The strong correlation between rising downloads and increasing DAU suggests that people found dating apps a suitable medium to recreate social life in a near-complete lockdown. </p>\n<p><strong>Also read:</strong> <a href=\"https://blog.appmysite.com/still-not-getting-enough-app-downloads-leverage-your-traffic-using-social-media/\">Still not getting enough app downloads? Leverage your traffic using social media</a></p>\n<h2>Travel and Hospitality </h2>\n<p>A lot has been reported and written on the impact of COVID on the travel and hospitality industry. The app download and usage numbers point to an interesting dynamic. </p>\n<p>There was a net 15.52% increase in app downloads in the travel and hospitality segment. However, DAU fell by 8.57%. </p>\n<p>A similar trend was observable in other parts of the world as well. The table below highlights the same. </p>\n<table><tbody><tr><td><p> </p></td><td><p>India</p></td><td><p>South-East Asia and Oceania</p></td><td><p>Americas</p></td><td><p>Middle East and North Africa</p></td><td><p>Europe</p></td><td><p>Global</p></td></tr><tr><td><p>Downloads (change %)</p></td><td><p>+15.52%</p></td><td><p>+12.03%</p></td><td><p>+15.63%</p></td><td><p>+9.18%</p></td><td><p>+6.89%</p></td><td><p>+17.25%</p></td></tr><tr><td><p>DAU            (% change )</p></td><td><p>-8.57%</p></td><td><p>-13.18%</p></td><td><p>-6.4%</p></td><td><p>-12.63%</p></td><td><p>+1.53%</p><p> </p></td><td><p>-5.36%</p></td></tr></tbody></table>\n<p> </p>\n<p>Increase in overall downloads and decrease in DAU is peculiar. However, it makes sense when put it in the context of a worldwide pandemic. </p>\n<p>Analysts can pick and study the exact reason behind this divergence. Here’s a relatively simple take. </p>\n<p>An increase in downloads suggests that people wish to return to normalcy and enjoy the things they used to earlier. Remember Q2 covered much of the summer vacation weeks as well. A decrease in DAU points to reality striking back. People realize traveling is not safe and do not then proceed to not use travel and hospitality apps as often.</p>\n<p>This trend is also a ray of hope for many apps and general stakeholders of the travel industry. Increase in downloads also means people remember the joy of traveling and wish to return to the same. </p>\n<p>When normalcy arrives, there is hope for them to recover from the setbacks of the COVID era.  Anyone trying to turn a travel <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">WordPress website to Android app</a> can take heart from these numbers. </p>\n<p><strong>Also read:</strong> <a href=\"https://blog.appmysite.com/the-positive-impact-of-building-a-mobile-app-for-your-travel-business/\">The positive impact of building a mobile app for your travel business</a></p>\n<h2>Banking and Fintech </h2>\n<p>Banking and fintech mobile apps saw an overall global increase in Q2 of 2020. However, India remained an aberration from this trend. </p>\n<p>App downloads in the banking and fintech segment fell by 4.52% DAU also saw a corresponding drop of -8.33%. The data below shows the trend in other countries. </p>\n<p> </p>\n<table><tbody><tr><td><p> </p></td><td><p>India</p></td><td><p>South-East Asia and Oceania</p></td><td><p>Americas</p></td><td><p>Middle East and North Africa</p></td><td><p>Europe</p></td><td><p>Global</p></td></tr><tr><td><p>Downloads (change %)</p></td><td><p>-4.52%</p></td><td><p>+0.93%</p></td><td><p>+43.67%</p></td><td><p>+13.71%</p></td><td><p>+11.73%</p></td><td><p>+20.28%</p></td></tr><tr><td><p>DAU            (% change )</p></td><td><p>-8.33%</p></td><td><p>-4.09%</p></td><td><p>+20%</p></td><td><p>+3.32%</p></td><td><p>+1.33%</p><p> </p></td><td><p>+5.96%</p></td></tr></tbody></table>\n<p> </p>\n<p>India, South-East Asia, and Ocenia buck the overall trend of significant increase in downloads and DAU in banking and fintech. The reasons behind these trends are more obvious than others. </p>\n<p>In turbulent times such as this pandemic, most people are likely to avoid significant financial decisions. This causes fintech app downloads and usage to drop in a developing nation like India. Decease in overall transactions and a downward shift in spending is also causing banking apps to fall below the curve. </p>\n<p>Besides the Americas region, DAU has only seen a slight increase in some regions and a clear contraction in others. </p>\n<h2>In conclusion</h2>\n<p>The app market is seeing major shifts with every passing week in the COVID era. This piece presents some of the most significant and suggestive trends in app consumer trends in India. </p>\n<p>The data presented in this piece is taken from Apptopia and Moengage’s Global Mobile Consumer Trends report. You can study all the major trends by downloading the report. The link is given below -</p>\n<p>Download: <a href=\"https://www.moengage.com/exp/global-mobile-consumption-trends-2020/\">Global Mobile Consumer Trends report</a>\r</p>\n</html>",
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      "body": "<html>\n<p>Much of marketing is about tailoring a message for the right audience.<img src=\"https://1sd3hl1cx83o11r89r2k3fh7-wpengine.netdna-ssl.com/wp-content/uploads/2019/07/app-browser-coffee-6335-1080x675.jpg\"/></p>\n<p><a href=\"https://blog.appmysite.com/popular-mobile-app-marketing-techniques-the-complete-guide-to-success/\">App marketing</a> is not very different. There is always a need to identify the right audience. </p>\n<p>This need becomes even more pressing when running an app install campaign. Marketers naturally become more serious when there is real investment riding on a campaign. The question of ROI and CAC all come into the picture as marketers try to extract value from their marketing push. </p>\n<p>Running a successful app install campaign should start with identifying the right audience. From someone developing a <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">WooCommerce Android app</a> to another trying to go from WordPress to app, audience identification is pivotal. </p>\n<p>There are many codified practices marketers use to identify their audience. Generally, this process first starts with them connecting their goals with the audience they are trying to reach. </p>\n<p>Something similar happens in app install campaigns as well. The audience must serve the goal of the campaign itself - getting <a href=\"https://blog.appmysite.com/how-to-get-existing-customers-to-install-your-new-app/\">more app installs</a>.</p>\n<p>Who are the people most likely to install an app? How does the process of making people install an app really work? What kind of app marketing mistakes do professionals make in the process?</p>\n<p>This piece provides perspective on all these questions. </p>\n<h2>What happens before users install an app?</h2>\n<p>People don’t just download an app. In many ways, the journey of a person downloading an app is similar to someone buying a product. A buyer’s journey takes place and marketers use funnels to map this journey. </p>\n<p>Thus, a person goes through every phase of a marketing funnel before downloading an app. This includes awareness, consideration, desire, and decision. </p>\n<p>Where do <a href=\"https://blog.appmysite.com/best-ideas-for-mobile-app-install-ad-campaigns-in-2020/\">app install campaigns</a> fit in this process? </p>\n<p>An app install campaign typically involves the deployment of paid adverts that contain an ‘install app’ option. The option redirects users to the app listing on the app store and asks them to initiate installation.</p>\n<p>It is safe to say that an app install campaigns target people at the decision stage of a funnel. A person still at a higher layer of funnel will not download the app easily. </p>\n<h2>Lower funnel prospects - The perfect audience for app install campaigns</h2>\n<p>App install campaigns directly prompt users to make up their mind. People who are still at the awareness or consideration stage of their journey are not ideal targets for such campaigns. </p>\n<p>Lower funnel prospects are ideal for such campaigns. They’re already aware about what the app has to offer. They have studied all the validation resources that attest to the app’s competence. Pushing an install campaign to such prospects guarantees a much <a href=\"https://blog.appmysite.com/call-to-action-buttons-all-you-need-to-know-about-high-conversion-ctas/\">higher conversion rate </a>and overall ROI. </p>\n<p>There is one common scenario that can help us understand how exactly lower funnel targeting works. </p>\n<p>Let’s say you are promoting a <a href=\"https://blog.appmysite.com/explore-the-salient-features-of-a-successful-sports-news-mobile-app/\">sports news app</a>. You plan to target lower funnel prospects and create an app install campaign accordingly. You’ve not yet done any type of marketing to target higher funnel prospects to build awareness about your app. </p>\n<p>How will lower funnel prospects react upon seeing a sports news brand they have never seen before? </p>\n<p>They would probably ignore it. Even though they are lower funnel prospects who are looking for a sports news app, they’ve never really noticed your brand before. You never had any connection with them at the time they were at a higher stage in the marketing funnel. </p>\n<p>In other words, they probably won’t let you hijack their buyer journey. They would choose a sports news app that has engaged with them earlier. </p>\n<p>Marketing is not a one-step process. Before running an app install campaign, you must have a marketing machine that interacts with prospects in the awareness and consideration stages. The app install campaign should ideally be the final stage of an overall marketing push, not the first. </p>\n<h2>How to find lower funnel prospects for app install campaigns?</h2>\n<p>The answer depends on where the app install campaign is being deployed. </p>\n<p>Search engines and <a href=\"https://blog.appmysite.com/ready-to-market-your-app-using-social-media-avoid-these-13-mistakes/\">social media</a> platforms are the obvious places where app install campaigns are run. There are clear tactical differences between running app install campaigns on search engines and social media. However, the principle is the same - target lower funnel prospects. </p>\n<p>We will cover how marketers must approach both search engines and social media. </p>\n<h2>Search engines</h2>\n<p>Let’s stick with Google for this section as it covers much of the relevant traction search engines get. The following points highlight some ways marketers can specifically target lower funnel prospects. </p>\n<ul><li><p><strong>Remarketing -</strong> The Google Ads platform allows advertisers to remarket their ads. This is especially helpful because it ensures that the people who see the app install ads have previously interacted with the brand. </p></li></ul>\n<p>Remarketing is otherwise an essential part of outbound campaigns as well. It grows the efficiency of a marketing push and significantly improves the conversion rate. It is the type of practise marketers must use anyways, not just during app install campaigns. </p>\n<ul><li><p><strong>Keywords -</strong> Identifying keywords generally used by lower funnel prospects takes real marketing talent. </p></li></ul>\n<p>Let’s say you have an ecommerce shoe website. You wish to target lower funnel prospects. It is your job to look for keywords that people actively looking for shoes will search. </p>\n<p>Upon finding these keywords, make them part of your search ad campaign. </p>\n<p>App install campaigns also work similarly. You need to find keywords someone who is ready to download an app from a certain category will search. Discovering these keywords will involve a lot of keyword and competitor research. </p>\n<p>Furthermore, adding negative keywords can also help grow the efficiency of the campaign. It removes any segment of the audience unlikely to install the app.</p>\n<ul><li><p><strong>Visual ads -</strong> This includes both image and video ads. There is a significant visual element involved in making people download an app. People like having mobile apps with an<a href=\"https://blog.appmysite.com/importance-of-app-icons-the-most-overlooked-element-of-a-mobile-app-design/\"> artistic icon </a>on their devices. </p></li></ul>\n<p>Marketers can play on these themes and use display and video ads to promote the visual appeal of an app. Even for someone trying to <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">convert WordPress website to Android app</a>, visual ads can help a great deal. </p>\n<p>Google Ads allows advertisers to run display ads and video ads on YouTube as well. This opens up an entirely new channel of promotion and marketing. </p>\n<h2>Social media</h2>\n<p>App install campaigns on social media involve a wide range of demographic analysis. Ideally, the best thing marketers can do is target users who have previously interacted with the brand. </p>\n<p>In other words, remarketing is the best strategy for social media app install campaigns. </p>\n<p>Take Facebook as an example. Brands today have their own Facebook pages and groups. Marketers can start targeting people who already follow the page of their brand or belong to their groups. </p>\n<p>These people are already familiar with the brand. Thus, they are naturally more aware about it and probably trust it. Running an app install campaign targeting such an audience is ideal.</p>\n<h2>In conclusion</h2>\n<p>Finding the right audience can solve a great part of all problems marketers face. In the case of app install campaigns, the perfect audience happens to be lower funnel prospects. </p>\n<p>This piece offers a lot of guidance on helping marketers identify and target the perfect audience for an app install campaign. It also gives them a strategic outlook on the overall workings of a marketing campaign and where exactly a push for app installs becomes relevant.</p>\n</html>",
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      "author": "appmysite",
      "permlink": "emulators-and-mobile-devices-which-option-is-better-for-app-testing",
      "title": "Emulators and Mobile Devices - Which Option is Better for App Testing?",
      "body": "![2486feb6-ce7b-40b9-a194-2cf5342e7537.jpg](https://cdn.steemitimages.com/DQmYeCByywQkESHqaQCMSvvqRnU1pdy4SuCtZ3q6n73c632/2486feb6-ce7b-40b9-a194-2cf5342e7537.jpg)\n<p>App testing represents the editorial stage in the development of an app. Just as a manuscript is perfected by an editor, the app testing phase is known to iron out every little bug and issue an app is facing. </p>\n<p>Above all, it gives everyone involved in the app development process a chance to finally see how an app looks and works.</p>\n<h2>Why is App Testing so Important Now?</h2>\n<p>In 2019, over 200B apps were downloaded. What was the <a href=\"https://www.statista.com/statistics/751532/worldwide-application-user-retention-rate/\">average retention rate</a> of apps in the same year? </p>\n<p><strong>32%.</strong></p>\n<p>These numbers paint a telling story. People are downloading more mobile apps than ever before on their devices. They are open to discovering new apps and experiencing something unique. However, a large proportion of apps are failing to live up to user expectations.</p>\n<p>The reasons for this gap between app developers and users arises due to a number of reasons. What can app developers do to build apps that actually manage to have a high user retention rate?</p>\n<p>App testing is a simple solution to this quandary. During this phase, app developers can thoroughly optimize an app and meet user expectations to some degree.</p>\n<p>The process of app testing itself has evolved over the years. Developers today can use both emulators and mobile devices to test their app. In both situations, the aim is to weed out every little issue, from design to performance and operational bugs. </p>\n<p>There is a difference in opinion when it comes to using either of these two options to test an app. Even in a simple project like going from <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder\">WooCommerce to app</a>, there is a debate to be had on which option is better. </p>\n<p>In the forthcoming sections, we will study and draw a contrast between emulators and mobile devices. </p>\n<h2>App Testing on Mobile Devices</h2>\n<p>There are both benefits and drawbacks in testing an app on mobile devices. </p>\n<p>At the end of the day, users will download the app on their devices. If developers and designers don’t have a grip on how the app performs on a mobile device, they are missing out on a lot. There are many elements and metrics of app performance that can only be tested on mobile devices. </p>\n<p>For example, let’s say you have a gaming app. The first thing you probably want to know is whether users are comfortable gaming on the mobile app. The best way to do this is test the app on a real mobile device. </p>\n<p>There are endless cases where <a href=\"https://blog.appmysite.com/announcement-now-create-and-preview-your-mobile-apps-on-a-real-device/\">app testing on mobile devices</a> is a much better option. What if the target audience of an app is likely to use it using mobile internet? The app testing phase must involve a part where the app is tested on a cellular network and not Wi-Fi. Thus, the need for using a mobile device for testing becomes apparent here. </p>\n<p>There are drawbacks to using mobile devices for app testing as well. The most crucial one is the sheer variety of mobile devices. Let’s say you want to use a mobile device for testing. The challenge is identifying the right device to effectively test the app. Since app users could be using any one of the many possible mobile devices, choosing one is always a problem.</p>\n<p>The cost of procuring such a mobile device is also a concern. Companies working on a <a href=\"https://blog.appmysite.com/building-a-native-mobile-app-on-a-shoestring-budget/\">small budget</a> for app development may not want to spend a lot of money buying a new device simply for the purpose of app testing. </p>\n<h2>App Testing on Emulators</h2>\n<p>Many drawbacks of testing apps on mobile devices become non-existent with emulators. </p>\n<p>App emulators are basically desktop applications that show developers exactly how an app will work on a mobile device. As the name suggests, they emulate the experience of a mobile device. Like mobile devices, there are both advantages and disadvantages to testing an app on an emulator.</p>\n<p>The advantages are rather obvious. Emulators only generally need the link of an app to replicate its mobile experience. This helps developers at expediting the testing process many times over. </p>\n<p>These days, emulators can even mimic the experience of specific mobile devices. This is especially helpful in case developers want to check the performance of an app on a particular device model.</p>\n<p>The drawbacks to using an emulator for app testing are also very clear and pointed. Emulators can only mimic the performance of an app on a mobile device. They are not 100% accurate and this can be a concern depending on the type of app you are developing. </p>\n<h2>Mobile Devices vs Emulators</h2>\n<p>Let’s look at the table below to recap the points made in the previous section. </p>\n<table><tbody><tr><td><h2>Mobile Devices</h2></td><td><h2>Emulators</h2></td></tr><tr><td><p>Present the exact experience of using an app</p></td><td><p>Mimic the experience of using an app</p></td></tr><tr><td><p>Inherent need to procure a device to test the app </p></td><td><p>Generally, developers only need the app URL to test the app</p></td></tr><tr><td><p>Provide a complete outlook on performance related metrics </p></td><td><p>Do not provide a 100% accurate perspective on various performance metrics</p></td></tr><tr><td><p>Give an accurate take on the basic functions of the app, but require the presence of one or more device models for testing </p></td><td><p>Provide an accurate take on the basic functionality of an app for a number of mobile devices</p></td></tr><tr><td><p>Generally require a large app development budget</p></td><td><p>Can work on a small budget</p></td></tr></tbody></table>\n<p> The table shows the advantages and drawbacks of using both emulators and mobile devices. </p>\n<h2>Which one should you choose?</h2>\n<p><strong>The Solution</strong></p>\n<p>What is the solution? Should you choose emulators or do mobile devices present a better avenue for testing apps?</p>\n<p>There is no single solution to a problem such as this one. App developers have to look at their particular app project and figure out which path offers the best solution. </p>\n<p>In some cases, testing an app on a mobile device is very important. For apps that need to perform on cellular networks or use battery power a lot, mobile device testing is very important. </p>\n<p>For a more simple project such as going from WooCommerce to app, emulators are often enough. </p>\n<p>However, the best solution is to test an app on both an emulator and a range of mobile devices. </p>\n<p>AppMySite, a <a href=\"https://www.appmysite.com/\">mobile app builder for iOS and Android</a>, offers users the option to test an app on both an emulator and a mobile device. </p>\n<p>Developers can use AppMySite’s emulator or download its demo app available for both <a href=\"https://play.google.com/store/apps/details?id=com.appmysite.shop&amp;hl=en\">Android </a>and <a href=\"https://apps.apple.com/us/app/woocommerce-app-by-appmysite/id1472980267?ls=1\">iOS </a>devices to test the app. </p>\n<p>Thus, AppMySite offers both options for app testing and helps developers cover all bases. </p>\n<h2>In Conclusion</h2>\n<p>App testing is a very essential part of developing an app. Even on a project like converting a website running on WooCommerce to app, app testing can help fish out important issues. </p>\n<p>This piece puts the spotlight on the different ways apps are tested, namely emulators and mobile devices. Both options have benefits and pitfalls of their own. We covered every perspective an app developer must consider while mulling over these two options.</p>",
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      "parent_permlink": "wordpress",
      "author": "appmysite",
      "permlink": "build-a-wordpress-app-and-level-up-your-gaming-blogs",
      "title": "Build a WordPress app and level up your gaming blogs",
      "body": "![wordpress-banner.png](https://cdn.steemitimages.com/DQmSfXzqZdkpCXqfGT2jF23E83wAjEbVf53VDoXuDPWUX92/wordpress-banner.png)\n\nThe gaming industry has grown in leaps and bounds over the years. In fact, it has manifested itself in several ways and has become widely popular across the globe.\n\nToday, the internet has become a huge marketplace for gaming apps, gaming accessories and gaming blogs. Every business associated with online gaming, has the potential to earn huge profits.\n\nHowever, in order to channelize and reap those profits, you must have the right resources and strategies. One such significant resource is a mobile app. \n\nYou must <a href=\"https://www.appmysite.com/wordpress-mobile-app-builder/\">convert WordPress site to mobile app</a> and make your blogging business mobile friendly. But how can you achieve it? Let’s find out.\n\n<b>Tips that will ensure higher traffic and conversions</b>\n \nFollow the strategies listed below, and make your gaming blog app more likeable and popular among readers:\n \n<b># 1- Build a native app with smooth interface:</b> \n\nThe blogging app should be native and available for all users, whether Android or iOS. The interface should be frictionless, user-friendly, and smooth.\n\nDeclutter the app layout and make it eye-catching with smart screens, action buttons, smooth readability, content categories, etc. \n\n<b># 2- Enhance the aesthetics and performance:</b>\n\nMake the app interface visually appealing and rewarding for all senses. Make constant efforts to enhance the usability and performance of your app.\n\nEnable features like bookmarking, offline download, content sharing, multilingual availability, newsfeed personalization and a lot more. \n\n<b># 3- Think beyond informative and vanilla content:</b>\n\nMost gaming blogs stick to sharing news and information in a vanilla format. As a result, they lose their tempo and popularity really soon.\n\nTo avoid this, do more than just sharing content and make the app experience entertaining. For example, you can organize podcasts, in-app quizzes, activities, etc., to keep your readers amped up.\n\n<b># 4- Enable robust networking and communication:</b>\n\nAllow the game frenzy people to interact like a community within your app. Also enable them to share your content on social media and other platforms.\n\nYou must also send push notifications to keep them updated about the new blogs, updates, offers, trends, etc. This will back your marketing and branding efforts.  \n\n<b># 5- Learn from the industry competitors and reinvent:</b>\n\nPlagiarism is a crime but learning from your competitors is always a smart move. Analyze the qualities of high-performing and popular blog channels and implement your knowledge.\n\nFor instance, gaming blogs like GoNintendo, Shacknews, and Guardian Games Blog can give you good goals. You can also learn about what your competitors lack and try to procure it in your app. \n\n<b>Join the league without any hassle!</b>\n \nIf you are intrigued by the idea of creating an app for your gaming blogs, then take the smarter route. Bid adieu to the extravagant and laborious methods of custom app development and <a href=\"https://blog.appmysite.com/say-hello-to-appmysites-mobile-app-builder/\">say hello to AppMySite code-free app builder</a>.\n\nIt enables you to join the league of smart and mobile-friendly businesses in the most affordable and easiest ways. All you need, is to sign up for the app builder and enter basic details.\n\nYou can start building and customizing your own app instantly without coding. Proceed to publish it on your preferred stores and reach your audience. It is as simple as that! Go ahead and claim your space now!",
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      "author": "appmysite",
      "permlink": "real-time-preview-a-key-feature-many-mobile-app-builders-lack",
      "title": "Real time preview - A key feature many mobile app builders lack",
      "body": "![demo-app.png](https://cdn.steemitimages.com/DQmZMMQCp1z5knNoXgbAbzFryEubN4mg2fZr8H9EDH9yHtZ/demo-app.png)\n\nThe spike in the usage of smart phones has led to a revolution in the app industry. More businesses are understanding this potential and entering the mobile market than ever.\n\nWith the <a href=\"https://www.appmysite.com/woocommerce-mobile-app-builder/\">availability of many mobile app builders for WooCommerce</a>, the task has become easier. The app builders have eliminated the need of custom app development and catalyzed growth.\n\nHowever, finding the perfect app maker can be a real hunt. Many app builders oversell their app building tool but lack certain features that ensure transparency and value for money.\n\nOne such key feature that the DIY app builders must have, is the real time preview feature. So, what is its significance and how does it impact your app building process? Let’s find out!\n\n<b>The significance of real time preview feature</b>\n\nBy real time preview feature, we mean a simulator where you can track changes parallelly, as you proceed to build your app.\nAs you make progress in the process, you must be able to see and evaluate it alongside. This often ‘overlooked’ feature is quite important in many ways.\n\nIt holds prime significance in the following ways:\n\n<b># 1- Reduces the chances of flaws:</b>\nAs you work in a metered space, you can track every change and preview it in the real time. This helps in reducing design, content and other errors, and in making the app flawless. \n\n<b># 2- Saves time and reduces effort:</b>\nAs you get to preview, check and recheck every step before committing the action or saving your work, your proof-viewing time is reduced. You do not need to spend extra effort on scanning every detail and changing it later.\n\n<b># 3- Real time testing improves final product:</b>\nEvidently, as everything is monitored and perfected in the due process, the quality of the end product enhances. Your fully built app is perfect in every sense.\n\n<b># 4- Ensures full value for money and resources:</b>\nImagine working with a builder, making the payment, submitting the app and then spotting a mistake. Review feature saves you from this nightmare and ensures complete value for your money and resources. \n\nSuggested Read: <a href=\"https://blog.appmysite.com/announcement-now-create-and-preview-your-mobile-apps-on-a-real-device/\">Now create and preview your mobile apps on a real device</a>\n\n<b>Build it with a bankable mobile app creator!</b>\n\nIt is important that you create your app with a bankable and smart mobile app creator like AppMySite. It ensures complete transparency and allows you to test your app in multiple ways.\n\nThe smart review pane placed adjacent to the building space, allows you to track every change at every step. This helps you in building the most perfect and flawless app. \n\nSo, aim for the best and build a premium yet affordable app for your business. Enter the mobile market with a fully-featured native app and be future-ready. Get going now!",
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      "body": "![Untitled-design-29-980x551.png](https://cdn.steemitimages.com/DQmWKQhZwRVQfg9v3T6cHCDtwNy2quJCSTEy9TRjKTXZLfF/Untitled-design-29-980x551.png)\n\nWooCommerce, the eCommerce extension by WordPress, is one of the most preferred platforms by businesses across the globe.\nIt is one of the <a href=\"https://blog.appmysite.com/top-five-ecommerce-platforms-to-start-your-online-business-with/\">most popular eCommerce platforms</a>, with a whooping market share of 28.56%. If you own a WooCommerce store, or have plans to take your business online, then this article is a must read for you.\n\nToday, we will tell you about the three WooCommerce plugins that hold the ability of revolutionizing your store. Stay tuned and learn how you can add more value to your online business.\n\n<b>WooCommerce: The most customizable tool</b>\n\n![Screenshot-31-1280x720.png](https://cdn.steemitimages.com/DQmPPiNf3xxMrbRGu9aV2jQnhtBmH9zS74b8U5XRQSdxTc2/Screenshot-31-1280x720.png)\n\n\nWooCommerce is a platform that comes with endless possibilities. It is the most customizable platform and gives you absolute control over your website.\n\nIf you wish to scale your website, there are a number of options, templates, plugins, etc., to choose from. However, if the list seems overwhelming to you, then take a deep breath and relax.\n\nWe have curated a simple list of the three most fascinating plugins that can give your store the extra mileage. These three plugins can catalyze your success and boost growth. \nLet’s explore the list of our top three picks:\n\n<b> # 3- WooCommerce Multilingual</b>\n\n![3-1280x720.png](https://cdn.steemitimages.com/DQmZdW5haGDyov9b1PVEvo1VphRYzfTA3LwmDDCF9Hx949B/3-1280x720.png)\n\nIn this era of glocalization, no brand can be confined within territorial boundaries. However, to add the global appeal and facilitate business worldwide, you will need to entertain all cultures.\n\n<a href=\"https://wordpress.org/plugins/woocommerce-multilingual/\">WooCommerce Multilingual</a> enables you to translate the contents of your website into the preferred languages. It is compatible with all other plugins and allows you to interact with customers across the globe. \n\n<b># 2- Booster for WooCommerce</b>\n\n\n![6-1280x683.png](https://cdn.steemitimages.com/DQmUDM6BRcesZGRgMDsKMpDavh9SZ4ikeLnkUwP4WwDFCB1/6-1280x683.png)\n\n\nIt is one of the most power-packed plugins that can spike the calibre of your website. <a href=\"https://wordpress.org/plugins/woocommerce-jetpack/\">Booster for WooCommerce</a> comes with a range of essential tools and features that increase your operational efficiency.\n\nThis includes tools for - button and price labels; cart and checkout; payment gateways; managing prices and currencies; optimizing product listing; and a range of many other additional benefits.\n\n<b># 1- AppMySite WooCommerce mobile app builder</b>\n\n![7-1280x748.png](https://cdn.steemitimages.com/DQmf6DNbanKFnSL7CD1E2wxP84ULNCHbu4GBcpWGVfsFUCT/7-1280x748.png)\n\nThe topper in this list is the <a href=\"https://wordpress.org/plugins/appmysite/\">plugin by AppMySite </a>WooCommerce iOS and Android app builder. It is the most affordable code-free app builder plugin that enables you to build a customized app for your store. \n\nThe growing number of smartphone users has made it mandatory for businesses to complement their website with an app. Hence, it can be the most bankable and profitable investment.\n\n<b>Wrapping up!</b>\n\nThis was our concise list of the WooCommerce plugins that can add more elegance to your store. You can also <a href=\"https://blog.appmysite.com/the-top-11-must-have-plugins-for-woocommerce-websites-in-2020/\">read our blog to know more about such game changing WooCommerce plugins</a>.\n\nDo not forget to explore the other blogs on the mobile building and marketing industry. Scroll it all and share your feedback with us. May the force of technology be with you!",
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      "body": "![Untitled-design-29-980x551.png](https://cdn.steemitimages.com/DQmWKQhZwRVQfg9v3T6cHCDtwNy2quJCSTEy9TRjKTXZLfF/Untitled-design-29-980x551.png)\n\nWooCommerce, the eCommerce extension by WordPress, is one of the most preferred platforms by businesses across the globe.\nIt is one of the <a href=\"https://blog.appmysite.com/top-five-ecommerce-platforms-to-start-your-online-business-with/\">most popular eCommerce platforms</a>, with a whooping market share of 28.56%. If you own a WooCommerce store, or have plans to take your business online, then this article is a must read for you.\n\nToday, we will tell you about the three WooCommerce plugins that hold the ability of revolutionizing your store. Stay tuned and learn how you can add more value to your online business.\n\n<b>WooCommerce: The most customizable tool</b>\n\n![Screenshot-31-1280x720.png](https://cdn.steemitimages.com/DQmPPiNf3xxMrbRGu9aV2jQnhtBmH9zS74b8U5XRQSdxTc2/Screenshot-31-1280x720.png)\n\n\nWooCommerce is a platform that comes with endless possibilities. It is the most customizable platform and gives you absolute control over your website.\n\nIf you wish to scale your website, there are a number of options, templates, plugins, etc., to choose from. However, if the list seems overwhelming to you, then take a deep breath and relax.\n\nWe have curated a simple list of the three most fascinating plugins that can give your store the extra mileage. These three plugins can catalyze your success and boost growth. \nLet’s explore the list of our top three picks:\n\n<b> # 3- WooCommerce Multilingual</b>\n\n![3-1280x720.png](https://cdn.steemitimages.com/DQmZdW5haGDyov9b1PVEvo1VphRYzfTA3LwmDDCF9Hx949B/3-1280x720.png)\n\nIn this era of glocalization, no brand can be confined within territorial boundaries. However, to add the global appeal and facilitate business worldwide, you will need to entertain all cultures.\n\n<a href=\"https://wordpress.org/plugins/woocommerce-multilingual/\">WooCommerce Multilingual</a> enables you to translate the contents of your website into the preferred languages. It is compatible with all other plugins and allows you to interact with customers across the globe. \n\n<b># 2- Booster for WooCommerce</b>\n\n\n![6-1280x683.png](https://cdn.steemitimages.com/DQmUDM6BRcesZGRgMDsKMpDavh9SZ4ikeLnkUwP4WwDFCB1/6-1280x683.png)\n\n\nIt is one of the most power-packed plugins that can spike the calibre of your website. <a href=\"https://wordpress.org/plugins/woocommerce-jetpack/\">Booster for WooCommerce</a> comes with a range of essential tools and features that increase your operational efficiency.\n\nThis includes tools for - button and price labels; cart and checkout; payment gateways; managing prices and currencies; optimizing product listing; and a range of many other additional benefits.\n\n<b># 1- AppMySite WooCommerce mobile app builder</b>\n\n![7-1280x748.png](https://cdn.steemitimages.com/DQmf6DNbanKFnSL7CD1E2wxP84ULNCHbu4GBcpWGVfsFUCT/7-1280x748.png)\n\nThe topper in this list is the <a href=\"https://wordpress.org/plugins/appmysite/\">plugin by AppMySite </a>WooCommerce iOS and Android app builder. It is the most affordable code-free app builder plugin that enables you to build a customized app for your store. \n\nThe growing number of smartphone users has made it mandatory for businesses to complement their website with an app. Hence, it can be the most bankable and profitable investment.\n\n<b>Wrapping up!</b>\n\nThis was our concise list of the WooCommerce plugins that can add more elegance to your store. You can also <a href=\"https://blog.appmysite.com/the-top-11-must-have-plugins-for-woocommerce-websites-in-2020/\">read our blog to know more about such game changing WooCommerce plugins</a>.\n\nDo not forget to explore the other blogs on the mobile building and marketing industry. Scroll it all and share your feedback with us. May the force of technology be with you!",
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      "body": "![00aa29da86b5dee860cf3b05667ae44f_1024 (1).png](https://cdn.steemitimages.com/DQmSLDnXAfozYXV3iCvgwGQB5RFwYKiY9g7638ithAhy5RK/00aa29da86b5dee860cf3b05667ae44f_1024%20(1).png)\nThe fashion industry has been evolving and flourishing since ages. With time, technology has largely shaped and influenced this industry.\n\nThe proliferation of smartphones has empowered small businesses, home-grown brands and small scale set ups. They are taking WooCommerce to mobile apps for holistic growth.\n\nIf you belong to this industry, tapping into the mobile friendly population can help you expand. Stay tuned and learn how you can achieve this rewarding milestone.\n\n<h2>Tap into the millennial market</h2>\nWhether you sell clothes, apparels, accessories, shoes or even perky t-shirts, it is important that you enrich your brand on the technology front.\n\nIt is evident that millennials have emerged as the largest consumers of almost all kinds of goods and services available online, and elsewhere. Moreover, fashion industry stands atop in this list of their favourites.\n\nTherefore, if you have a unique label, understand vogue, and deliver quality products, you must get an app to empower these achievements furthermore. \n\nIn fact, building an app can do a lot more than just attracting the right audience for you. It leverages your business in the following ways:\n\n<h3> # 1- Adds an additional revenue channel</h3>\nThe online shopping industry is divided between two kinds of buyers. While some still prefer websites, others look for apps to shop for their favourite products.\n\nAs a business that needs to entertain maximum number of users to grow, you must look out for both. Complementing your website with an app will help you gain that extra mileage.\n\nIt will add an additional source of revenue and traffic. Also, after downloading the app your regular and loyal customers will be just a click away from you.\n\n<h3># 2- Promotes multi-level branding and marketing</h3>\nBranding and marketing get a new edge for businesses that have mobile apps. In fact, promoting apps has become synonymous with promoting the brand over time.\n\nIt opens new avenues of advertisement and promotion. For instance, your app can get more attention than your website on various social media platforms.\n\nBesides, you can also strengthen your business-consumer relationship as apps boost personalized communication. Your push notifications will also get more action-provoking attention. \n\n<h3># 3- Ensures higher engagements and more conversions</h3>\nAs discussed above, having an app can help you attract more eyeballs and garner more attention. This, in turn, leads to a spike in your traffic and sales.\n\nYou are able to personalize and control your offerings to the customers, based on their app and purchase activity. This also helps in channelizing the resources rightly.\n\nCustomers buy more and abandon less on apps thereby increasing the ROI (Returns on Investment). All the benefits, when culminated together, ultimately lead to more conversions.\n\n<b>Suggested Watch:</b> <a href=\"https://www.youtube.com/watch?v=fam20-9Asis&feature=youtu.be\">How fashion stores can blossom their business with a mobile app</a>\n\n<h2>Let your brand stand out and rule!</h2>\nThe app industry is still expanding and has ample scope of growth for any brand. This is the best time to build an app and take a lead in the fashion industry.\n\nBuild an affordable yet premium app with AppMySite mobile app builder. Customize and publish it for Android and iOS users.\n\nEmpower your fashion label business with an app and give your competitors a run for their money. \n\nMore Details @ https://www.appmysite.com/woocommerce-mobile-app-builder/",
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