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      "body": "Congratulations @backtoback! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@backtoback/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@backtoback) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=backtoback)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "Congratulations @backtoback! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@backtoback/birthday1.png</td><td>1 Year on Steemit</td></tr></table>\n\n<sub>_[Click here to view your Board](https://steemitboard.com/@backtoback)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steem/@steemitboard/steemwhales-has-officially-moved-to-steemitboard-ranking\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmfRVpHQhLDhnjDtqck8GPv9NPvNKPfMsDaAFDE1D9Er2Z/header_ranking.png\"></a></td><td><a href=\"https://steemit.com/steem/@steemitboard/steemwhales-has-officially-moved-to-steemitboard-ranking\">SteemWhales has officially moved to SteemitBoard Ranking</a></td></tr><tr><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-witness-update-2019-01-07\"><img src=\"https://steemitimages.com/64x128/http://i.cubeupload.com/7CiQEO.png\"></a></td><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-witness-update-2019-01-07\">SteemitBoard - Witness Update</a></td></tr></table>\n\n> Support [SteemitBoard's project](https://steemit.com/@steemitboard)! **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "body": "Mark Zuckerberg, worth $71 billion at just 33, has done rather well by Facebook's centrally managed system.\n\nOver the past decade and a half, the social media behemoth's closed-source algorithm has quietly manipulated its millions of users' news feeds to capture maximum ad dollars and steer them all to Zuck and his shareholders.\n\nSo, why is he exploring a more decentralized model?  And what role might crypto technology play in that?\n\nIn a New Year's post to the platform, the Facebook CEO noted (with zero irony, it seems) that\n\n      \"With the rise of a small number of big tech companies … many people now believe technology only centralizes \n       power rather than decentralizes it.\"\n\n\nAnd he vowed, on that basis, \"to go deeper and study the positive and negative aspects\" of decentralizing, people-empowering technologies such as cryptocurrencies and encryption.\n\nIt was followed by another post telling users that upcoming changes to their news feeds meant they \"can expect to see more from your friends, family and groups\" and \"less public content like posts from businesses, brands, and media.\"\n\nIt remains to be seen whether this bet in favor of \"meaningful social interactions\" over higher traffic content is, as Zuckerberg said, \"good for our community and our business over the long term.\" The immediate reaction on Wall Street was harsh: Facebook’s shares fell 4.5 percent last Friday following the second post.\n\nIt was a predictable response: if Facebook will no longer curate new feeds to emphasize strong, ad-attracting content, then revenues, and returns to shareholders, will decline.\n\n# Threats to Facebook :\n\nSo, why'd Zuck do it?\n\nThe prevailing wisdom is he wants Washington off his back.\n\nThe Russian political investigation has shone a light on how Facebook uses its proprietary, closed-source algorithm, the core instrument of its centralized power, to deliberately package \"like audiences\" for advertisers.\n\nMore important than allegations that Russian operatives used Facebook to spread disinformation and influence U.S. elections is the fact that Facebook has become so powerful a force that this kind of meddling is possible.\n\nWhat's more, its algorithm effectively encourages it, if unwittingly: it naturally creates echo chambers of commonly minded people who will happily re-share and redistribute content they agree with, creating a sticky audience to sell to advertisers.\n\nThis happens even, or perhaps especially, when the stories they are sharing are [demonstrably fake](https://www.buzzfeed.com/craigsilverman/how-macedonia-became-a-global-hub-for-pro-trump-misinfo?utm_term=.wrGjxZexd#.om0GkY4kW)\n.\n\nBut Zuckerberg is clearly also bothered by rising disaffection among his users, a group to whom cyber security guru Bruce Schneier once offered this warning: \"Don't make the mistake of thinking you're Facebook's customer, you're not – you're the product.\"\n\nIt took a while, but many now understand the bum deal they’re getting: they produce and distribute the content that drives traffic on the site, as well as delivering attention to advertisers, but aren't compensated one penny for it.\n\nTo make matters worse, they're forced to look at content they don’t want to see. (Who else is in the crypto community is sick of James Altucher's  [\"eccentric bitcoin expert\"ads](http://mashable.com/2017/12/29/bitcoin-ad-guy-bubble-cryptocurrencies/#QMJ9IN3DMOqX) in their Facebook feed?)\n\nThe problem is that under the current business model, the more Facebook decentralizes – either by being less interventionist in news feed curation or by following YouTube's lead and sharing ad revenue with traffic-driving users – shareholders will either get a smaller pie or a smaller piece of it, or both.\n\nOn the other hand, if user discontent leads to attrition or even an all-out exodus, it matters not that shareholders are protecting their margins – advertisers will leave, revenues will slide and, eventually, the platform could die.\n\nThe rise and fall of MySpace, the once ubiquitous platform that Facebook displaced, is a reminder that the latter's dominance is not guaranteed.\n\n# A token solution?\n\nThe resolution of this dilemma may lay with the very technology Zuckerberg has vowed to explore: a crypto-token, call it FBCoin.\n\nTo be clear, I have no inside knowledge on Facebook's plans. This is pure speculation. But, given the company's past forays, later abandoned, [into digital money and payments](http://www.bbc.com/news/technology-18519921), I think it's worth speculating on, especially with the context the CEO has laid out.\n\nIt also offers a window into how the center of gravity might move from tokens produced by decentralized app producers to those of established enterprises – for better or worse.\n\nHere's an admittedly very rudimentary model: Facebook would pre-mine a large pool of tokens, distributing a significant number to shareholders and holding the rest in reserve to distribute to users based on some reliable metric of the traffic their original content generates. Facebook would then mandate that on-platform advertising must be paid for with those tokens. A market would then emerge, into which users could sell, giving them a way to monetize their content creation.\n\nThe value of the tokens would float against the dollar, based on demand and supply.\n\nThis, I believe, is how Facebook could best resolve its dilemma, giving both shareholders and users a valuable stake in the future growth of its platform under a more decentralized set of rules.\n\nOf course, crypto folks accustomed to thinking of attack models will immediately see dangers here.\n\nThere are ways to game traffic data – something that [Brave is trying solve](https://www.coindesk.com/tag/bat/) with its browser and BAT token – and how does the algorithm know whether something is \"original\" and not just copied and pasted from someone else?\n\n[Ideas for reputation tokens](https://www.wired.com/2017/03/forget-bitcoin-blockchain-reveal-whats-true-today-tomorrow/), proof-of-work models [to disincentivize the creation of traffic-generating bot armies](https://www.thedailybeast.com/heres-how-to-fix-facebooks-fake-news), and other skin-in-the game solutions will be needed to encourage honesty.\n\nAnd who would run this? It's hard to imagine Facebook choosing not to control the market for its own tokens or to centrally run the ledger.\n\nYet if it wanted to truly unpack the expansive power of network effects, opening up the tokens to a true, decentralized blockchain system and, eventually, a decentralized market could result in far more explosive growth – and, by extension, token-based returns for Facebook’s shareholders.\n\nIf Zuckerberg really wants to experiment with decentralized systems, a publicly issued crypto-token would be hell of a way to do it.\n\nPersonally, I would much prefer someone else creates a scalable decentralized social media solution to replace Facebook’s insidious centralized algorithm – to do to it what Facebook did to Myspace. Social media badly needs a model that puts control back in the hands of people.\n\nBut who knows? Maybe Mark Zuckerberg, who has vowed to give virtually [all his wealth away to charity](https://www.nytimes.com/2015/12/02/technology/mark-zuckerberg-facebook-charity.html), will recognize that perhaps the most powerful gift he can make to the world is a platform for creativity that empowers people by fairly rewarding their ideas and self expression.",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://www.ccn.com/a-number-of-iota-wallets-emptied-by-hackers-due-to-online-seed-generators/",
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      "body": "![1.jpg](https://steemitimages.com/DQmR19aJJwjeHRTwyJ31oMJshXpguxoHHYEgmd6V268phPZ/1.jpg)\n\nThe IOTA community has recently been hit with a bit of drama, as some individuals have been left with their wallets drained due to malicious websites providing users with a new wallet seed.\n\nJust two days ago, many users reported having their funds ([an estimated $4 million](https://twitter.com/nic__carter/status/954952759580745728)) in their IOTA wallets stolen from an unknown source. The cause? Online seed generators.\n\nOnline seed generators for IOTA are websites that provide users with a quick solution to generate a new seed for their IOTA wallet.\n\nWhen creating a new IOTA wallet, users are tasked with creating an 81-character seed rather than generation being baked-in. There are workarounds as outlined by the [HelloIOTA website](https://helloiota.com/generate-seed.html), which includes using an IPFS seed generator, or creating a key using either the Mac or Linux terminal. However, neither of which is as user-friendly as other wallets – possibly leaving new users turning toward these online generators.\n\nThe [top hit](https://iotaseed.io/) for online seed generation for IOTA wallets has since taken down its website, leaving a message simply stating “Taken down. Apologies.” The generator would require viewers to move their mouse around to “generate randomness,” and then provide a seed that fit the requirements of an IOTA wallet. It also provided a version of the seed encoded as a mnemonic phrase as well.\n\nAccording to a [blog post ](https://medium.com/@ralf/what-happened-last-night-on-iota-b6157ade1e03)from IOTA Evangelist Network member Ralf Rottmann, the attackers deployed a DDoS attack against popular IOTA fullnodes, leaving victims of the robbery unable to rescue any of their funds.\n\nThe attackers knew the seeds. You invited them into your wallet, by handing them your keys on a silver platter. The community of fullnode operators is discussing various strategies to better protect public community nodes from this specific and similar DDoS attacks in the future.\n\nThe IOTA community has been quite clear about online seed generators, encouraging users to change elements of the seed in order to prevent any vulnerabilities. They have also been repeatedly pointing to the fact that the vulnerability has nothing to do with IOTA’s technology, and rather just seed generating services.\n\nIOTA has gone through a bit of drama in recent times with their [Microsoft partnership clarification](https://www.ccn.com/iota-price-drops-co-founder-admits-microsoft-not-partner-participant/) after a botched press cycle, and [patched vulnerabilities](https://medium.com/@neha/cryptographic-vulnerabilities-in-iota-9a6a9ddc4367) found back in the fall. In October, the IOTA team also [took custody](https://blog.iota.org/claims-and-reclaims-finalization-e692844c505a) of at-risk funds due to another vulnerability with the use of a snapshot.\n\nAlthough quite ambitious, the tangle seems to always be tangled up in controversy.",
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      "author": "cheetah",
      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://coincentral.com/what-is-bitclave/",
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      "body": "BitClave: The New Digital Media Token on the Block \n\n\nBitClave is offering a decentralized search engine that eliminates any third party advertising intermediaries with the goal of establishing a strong, more efficient relationship between businesses and consumers.\n\nBitClave champions the cause of “taking the Internet back” from the current tech oligarchy and bringing it to the people all in one cohesive platform.\n\n![1.png](https://steemitimages.com/DQmWMST6LFf2W2kvGP9W4fXxzc2kfLcwQ52cd5ZxjBcyzqx/1.png)\n\n\nThis decentralized search engine will help users protect their data and better find what they’re looking for, while businesses will be able to advertise at a more cost-efficient and effective rate.\n\nWhat is BitClave?\n\nBitClave aims to create an open search marketplace to keep advertising prices transparent and fair. The system BitClave proposes would cut out third-party intermediaries such as Google AdWords that keep consumers and marketers separated.\n\n[d.tube](https://d.tube/#!/v/backtoback/opu3of6d)\n\nIn a BitClave search world, businesses would be able to reach their target audience with an extremely high degree of specificity. This hyper-focused targeting would allow businesses to get more bang for their advertising buck, as well as start showing consumers highly relevant ads. For example, if you’re a yoga studio, you’d essentially be able to find anyone who does yoga and send them your advertisements.\n\nWhile this functionality can be somewhat carried out using traditional PPC (pay-per-click) methods, it still leads to a lot of waste. Businesses end up shooting a blunderbuss load of ads at a general audience and hope for the best. The BitClave system would be much more accurate.\n\n![2.png](https://steemitimages.com/DQmcx4MC5NCtui9gv9NVRyzUERYfBYfhkG6n4mnnNH2cpsS/2.png)\n\nThe BitClave system would use a form of incentivized search, where people would only see ads if they have a stated interest in seeing them. This way, not only are a business’s target audiences easier to reach, they’re also warmed up and that much closer to making a purchase.\n\nFor example, let’s say you’re searching for a new house. You’d begin your search on the BitClave platform, and then start seeing advertisements from realtors who match your criteria. Not only would you have curated and specific advertisements, you would also earn CAT, the BitClave token, when you engage with those ads.\n\n[d.tube](https://d.tube/#!/v/backtoback/ls8zma7x)\n\nSince the cost of essentially making a sale is much lower under the BitClave system, businesses would be able to bring more value in the form of trial offers, samples, and discounts. These incentives would also receive a higher response rate, further powering the relationship between business and consumer.\n\n![3.png](https://steemitimages.com/DQmTeXeCE16TZyd8iRDoeEZ4RKq1nizvwWx3mp7VbtGXwCN/3.png)\n\nAll of this would occur without a third party intermediary reaping in huge profits in percentages of ad spend or user data. The BitClave ecosystem will help consumers keep control over their data, and give them the option to reveal personal information to businesses.\n\nCompetition:\n\nBitClave joins a handful of other digital media-based tokens in attempting to tackle the digital world.\n\nThe advertising industry alone is worth about $550 billion, with Facebook and Google taking the lion’s share. It might seem extremely ambitious to attempt to tackle companies like Google, Facebook, Microsoft, and Baidu, but that is a common note in the crypto-revolution.\n\nWhen you zoom out of focusing solely on BitClave for a moment and make yourself aware of other projects in the space, you might start seeing sparks.\n\n \n\nSteemit:  This platform is looking to disrupt the content creation space, where users are incentivized via compensation to write and engage with content on Steemit.com.\n\nBAT: The Basic Attention Token is also looking to tackle the advertising world and is offering a platform where users are paid for their attention when watching ads, and publishers receive the majority of ad revenue directly.\n\nAdEx: This blockchain-based ad exchange aims to disrupt the online advertising landscape to combat advertising fraud, privacy, and consent to receiving specific sponsored messages.\n\nWhile the above projects could technically be considered competition, they’re all on a mission to uproot the current advertising landscape. With Facebook and Google receiving 73% of all online ad dollars, the targets are clear.\n\nThe Bitclave Team:\n\nBitClave was founded in 2016 and is headquartered in Mountain View, California. To make matters even more interesting, it operates out of Google’s main campus. This gives BitClave the opportunity to recruit high-level talent from the surrounding areas.\n\n![4.png](https://steemitimages.com/DQmTbv52eHCpeR1MGrFBhYMuHX493YnzM6ENvLdDc3dcFxu/4.png)\n\nThe CEO is  Alex Bessonov. Bessonov has experience working with startup accelerators as well working as a software engineer with Microsoft, eBay, and Informatica.\n\nBitClave’s CTO is Patrick Tague. Tague has experience in mobile, embedded, and wireless security.\n\nBitClave (CAT) Trading History:\n\nThe writing of this article finds BitClave at a pretty interesting spot. The project recently raised $25,547,000 USD in a successful ICO that lasted from November to December. It’s currently listed on a few small exchanges and has seen some substantial growth.\n\n![5.png](https://steemitimages.com/DQmSebbvkUkbm6QDo9Gi43XgpDZT8NuA4RwtKZneBr3Xz2r/5.png)\n\nThe exchange rate at the time of the ICO was around $.07/token and has jumped significantly in its first few days on market.\n\nAlthough BitClave hasn’t yet hit some of the larger exchanges, it still seems like it has plenty of room to grow.\n\nFinal Thoughts:\n\nBitClave is currently entering its post-ICO stage, and if its ICO is any indication, it seems like it will continue to snowball attention in the cryptocurrency community\n\n![6.png](https://steemitimages.com/DQmbZqEx2mC8x4uCWCkvos7HbKWr8AUpn3RWkJg1z2TyCPf/6.png)\n\nCheck out their whitepaper to learn more about the project and its place in the overall digital media world.\n\nwhitepaper : https://docsend.com/view/84tv53w\n\nBitClave’s success in the near term is going to be tethered to its ability to grow its user base and demonstrate further utility for its token.\n\nhttps://www.bitclave.com/en/",
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      "body": "<center><a href='https://d.tube/#!/v/backtoback/ls8zma7x'><img src='https://snap1.d.tube/ipfs/QmQ3CrYE7zx3fSNDnoohuyFqks6GPvWQHQieZPHJ4tRiMY'></a></center><hr>\n\nBitClave platform\n\n<hr><a href='https://d.tube/#!/v/backtoback/ls8zma7x'> ▶️ DTube</a><br /><a href='https://ipfs.io/ipfs/QmTLyGVdAU6EdQ7f6SvDL9t1knARh6tTGYfFWRvydYDX29'> ▶️ IPFS</a>",
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