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      "body": "![Screen-Shot-2016-07-05-at-13.40.51.png](https://steemitimages.com/DQmUsBiksabgurCb6qB56etxKtfJxn4E9x9z3yCamNq99Ja/Screen-Shot-2016-07-05-at-13.40.51.png)\n\n\n22-year-old Melvin Chee from Melbourne, Australia went from experimenting with e-commerce dropshipping during his semester break to a 6-figure business in just 3 months. He had previously started several different businesses, many of which failed spectacularly. Some of his efforts were featured on BBC News and StartupDaily, but his biggest hit so far was started largely by accident. It was a discussion he saw about dropshipping with Oberlo in a Facebook group that got the wheels turning. As he explains it:\n\nI decided to give it a go after coming across Oberlo in a Facebook Group back in December. I thought, why not give it a shot as an experiment during my semester break, and that’s how it got started.\n\nWhat’s dropshipping?\nWith dropshipping, e-commerce store-owners can sell and ship products to their customers without actually ever seeing or handling the products. After you sell a product, you simply buy it from a supplier and have it shipped directly to the customer. Dropshipping is far from perfect, but it’s clearly one of the easiest ways to jump-start an online store.\n\nMelvin got started with less than a $100 investment. All he put in was his time, a domain name, and a Shopify + Oberlo subscription. “Dropshipping allowed me to focus on what I do best; bringing in traffic and converting customers” he says.\n\nPicking a product idea\nGiven the access to thousand of dropshipped products, Melvin started off by picking his store category — clothing. He then narrowed that very broad category down by testing a constant stream of ideas, retaining the ones that gained traction and removing the ones that didn’t work.\n\nAs a tiny startup, he knew he needed to find a niche to inhabit. The challenge in a clothing niche is the difficulty of gaining attention with a simple daily use product like basic T-Shirt, even if it’s competitively priced. The key for him was adding value to the T-Shirt through what’s printed on it. When you sell shirts with messages like “I speak fluent sarcasm,” suddenly you have something that will appeal to a specific audience, and you can use that to your benefit.\n\n![Screen-Shot-2016-07-05-at-13.44.48.png](https://steemitimages.com/DQmZE7uUJkxfHhrqLEDZ1sjwkMcvot2DoFMkrJnXXuasNAN/Screen-Shot-2016-07-05-at-13.44.48.png)\n\n\nSECTIONS\nApps\nGear\nTech\nCreative\nContributors\nInsights\nLaunch\nWorld\nDistract\nOffers\nABOUT TNW\nAbout\nTeam\nAdvertise\nJobs\nContact\nTNW SITES\nNews\nConference\nTNW NYC\nIndex\nTQ\nDeals\nAnswers\nCyberspace Culture\nAsk Ethereum founder Vitalik Buterin whatever you want on TNW Answers now! →\nHow Facebook helped this guy’s e-commerce store go from zero to $100K+ in 3 months\nby TOMAS SLIMAS — Jul 5, 2016 in ENTREPRENEUR\nHow Facebook helped this guy’s e-commerce store go from zero to $100K+ in 3 months\n24\n22-year-old Melvin Chee from Melbourne, Australia went from experimenting with e-commerce dropshipping during his semester break to a 6-figure business in just 3 months. He had previously started several different businesses, many of which failed spectacularly. Some of his efforts were featured on BBC News and StartupDaily, but his biggest hit so far was started largely by accident. It was a discussion he saw about dropshipping with Oberlo in a Facebook group that got the wheels turning. As he explains it:\n\nI decided to give it a go after coming across Oberlo in a Facebook Group back in December. I thought, why not give it a shot as an experiment during my semester break, and that’s how it got started.\n\nWhat’s dropshipping?\nWith dropshipping, e-commerce store-owners can sell and ship products to their customers without actually ever seeing or handling the products. After you sell a product, you simply buy it from a supplier and have it shipped directly to the customer. Dropshipping is far from perfect, but it’s clearly one of the easiest ways to jump-start an online store.\n\nMelvin got started with less than a $100 investment. All he put in was his time, a domain name, and a Shopify + Oberlo subscription. “Dropshipping allowed me to focus on what I do best; bringing in traffic and converting customers” he says.\n\nPicking a product idea\nGiven the access to thousand of dropshipped products, Melvin started off by picking his store category — clothing. He then narrowed that very broad category down by testing a constant stream of ideas, retaining the ones that gained traction and removing the ones that didn’t work.\n\nAs a tiny startup, he knew he needed to find a niche to inhabit. The challenge in a clothing niche is the difficulty of gaining attention with a simple daily use product like basic T-Shirt, even if it’s competitively priced. The key for him was adding value to the T-Shirt through what’s printed on it. When you sell shirts with messages like “I speak fluent sarcasm,” suddenly you have something that will appeal to a specific audience, and you can use that to your benefit.\n\nScreen Shot 2016-07-05 at 13.44.48\nMelvin notes, “I first considered plus-size or fitness clothing, but then picked youth clothing and accessories with trendy hipster style, which fit the Instagram marketing channel where I had some experience.”\n\nLaunching a store\nWhen building a store, Melvin recommends putting aside your dreams of being a huge supermall, at least in the beginning. What you really need as a small startup is a simple approach to selling your products, and a basic online store serves this goal perfectly well.\n\nYou can go to Shopify or another hosted e-commerce platform, register a store, pick a ready-to-use store theme, and you’re ready to roll. Don’t invest a lot of time in customizing it or designing the perfect logo; that can all happen later as your ideas gain traction. If you lack confidence in your e-commerce skills, search for free e-commerce courses that can lead you through the entire launch process.\n\nKeep in mind, however, that “building something nobody wants is the ultimate form of waste.” Making sales is the only proof of your store’s utility, so that needs to be your first and primary focus.\n\nMarketing strategy\nBefore actually launching his store, Melvin spent a good deal of time building an audience on Instagram. “Hands down, Instagram has been the greatest in terms of ROI on every dollar spent,” notes Melvin. In three months, he’s managed to build over 130k followers on Instagram and find ‘loopholes’ to utilize Instagram as a go-to channel for building an e-commerce business.\n\n![Screen-Shot-2016-07-05-at-13.42.44.png](https://steemitimages.com/DQmZjjBpJafbVKfUVSNR7e61aDWdWAN38kC8bxAaVxeLe5W/Screen-Shot-2016-07-05-at-13.42.44.png)\n\nMelvin analyzed Instagram content and shared what is already popular, such as clothing with humorous hipster quotes. He then retargeted the traffic he received from Instagram over to Facebook to further push the target audience to make purchases.\n\nInstagram posts combined with relatively low-key calls to action such as “Tag Someone Who Would Wear This” boosted Melvin’s store engagement and reduced advertising costs, which in turn allowed his Apparels Co.company to quickly build momentum.\n\nMelvin goes on to say that new store-owners must quickly learn to speak the same language as their customers. The first thing to do is establish a voice or theme for the business, as well as shaping the right image before anything else. He notices that many e-commerce startups are trying to speak too many languages to a poorly defined audience, which only serves to confuse the customer and fails to make a store stand out in a crowded market.\n\nFor those of you who question if Instagram is right for your business, Melvin suggests checking out Shopify’s guide, 50 Ways to Make Your First Sale, which he says is the beginner’s Holy Grail.\n\nIt looks like the combination of focus on sales, a specific niche product, and the right message delivered through the right channels worked quite well in transforming what Melvin thought of as a summer break experiment into a life changing business.\n\nAfter serving more than 4,000 customers, Melvin sold his business to focus on finishing his studies. He’s looking forward to traveling as a nomad for few months, as he says, “to experience life while building the next dropshipping venture.”",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://thenextweb.com/contributors/2017/08/07/going-beyond-bitcoin-wallets-apps-give-better-control-cryptocurrency-based-finances/",
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      "body": "Bitcoin is a great technology, right? It is decentralized, it’s cheap to transact, and no government or central bank has control over it. And one other thing, its value seems to be skyrocketing, which means it might be a good time to jump on the bandwagon and use it both as an investment and as a means to transact.\n\nHowever, don’t convert your entire life savings to crypto just yet. While Bitcoin and other cryptocurrencies have already become mainstream, there are still some challenges ahead. And even with blockchain-powered technologies making life simpler and easier for users, it pays to have a better understanding of what makes cryptocurrencies and blockchains tick, and how we users can actually take advantage.\n\nFor one, there is no doubt that cryptocurrencies like Bitcoin and Ethereum are seeing mainstream use through apps and mobile solutions. But it is not always a rosy picture in terms of using this digital money.\n\nIn my earlier articles, I took a look at the potentials of blockchain for businesses, in making investments, and even addressing global poverty by giving financial access to the unbanked. But there is a simpler question for us users of cryptocurrencies.\n\nWhy can’t I just spend my coins?\nThe biggest benefit of Bitcoin, Ethereum, and other cryptocurrencies is also its biggest challenge: the fact that it is a purely digital currency. This means the amount in circulation is as digital as the cryptography that has created it — there are no paper bills or coins in circulation. While a unit of BTC or ETH may have its equivalent exchange in fiat currencies like the US dollar, there are no physical reserves of the currency.\n\nThe need to spend and exchange coins (for simplicity, we will refer to units of cryptocurrencies simply as coins) has spawned an entire industry of exchanges, where individuals, companies and platforms exchange coins with fiat money (like the US dollar, British pound, Euro, etc.).\n\nActivity on exchanges like Coinbase also influence the value of coins. More transaction (velocity) influences the price upwards. In many cases, when exchanges are compromised by hacks and traffic attacks, cryptocurrency values also take a downward hit.\n\nIn the early days, this has mostly been peer-to-peer, with users exchanging their coins to dollars and vice versa through methods like bank transfers and sometimes even through in-game currency. Now, apps are letting us do all sorts of things, from paying bills to sending money to friends, and even shopping using funds from our Bitcoin wallet. Here’s how.\n\nBitcoin for debit card payments\nThe biggest benefit of Bitcoin should be how you can spend it, right? While some online stores and sellers already accept Bitcoin as a means of payment, how about the millions of stores and merchants out there that do not? You can’t just show the cashier the transaction confirmation from your Bitcoin wallet — most people do not even know what Bitcoin is.\n\nOne startup currently making its mark is CryptoPay, which is making it easy to spend all that cryptocurrency at just about any store with a credit card terminal. CryptoPay is essentially a Bitcoin wallet platform, but it does more than hold your coins for you. One of its main features is the CryptoPay debit card, which is a Visa card that you can use to pay for purchases.\n\n![CryptoPay-Platform.png](https://steemitimages.com/DQmSbjAt5TucD1wonkKrLc5G7gExEf76jaVUzvtA3bMx2iB/CryptoPay-Platform.png)\n\nThe company has two versions — a physical card that you can swipe (or insert into EMV terminals) and a virtual card you can use for transactions. Either way, both of these are a convenient way to spend your coins on any store without thinking about manually converting these or looking for someone who can buy your Bitcoins.\n\nBitcoin for your salary\nStill working the daily 9-5 grind? Or maybe you are working as a freelancer or remote professional. You might be happy to learn that there are platforms that cater to your crowd. A company called BitWage offers a solution that lets employers pay wages directly to the employees’ cryptocurrency wallets.\n\n![BitWage-Platform.png](https://steemitimages.com/DQmaHgNAAmPw4PKixEep8asopqZy1wwHnc9XTv6cmFRdq8K/BitWage-Platform.png)\n\n\nSECTIONS\nApps\nGear\nTech\nCreative\nContributors\nInsights\nLaunch\nWorld\nDistract\nOffers\nABOUT TNW\nAbout\nTeam\nAdvertise\nJobs\nContact\nTNW SITES\nNews\nConference\nTNW NYC\nIndex\nTQ\nDeals\nAnswers\nCyberspace Culture\nAsk Ethereum ETH founder Vitalik Buterin whatever you want on TNW Answers now! →\nGoing beyond Bitcoin wallets: These apps give you better control over your cryptocurrency-based finances\nby DAAN PEPIJN — 8 days ago in CONTRIBUTORS\nGoing beyond Bitcoin wallets: These apps give you better control over your cryptocurrency-based finances ...\n0\nBitcoin is a great technology, right? It is decentralized, it’s cheap to transact, and no government or central bank has control over it. And one other thing, its value seems to be skyrocketing, which means it might be a good time to jump on the bandwagon and use it both as an investment and as a means to transact.\n\nHowever, don’t convert your entire life savings to crypto just yet. While Bitcoin and other cryptocurrencies have already become mainstream, there are still some challenges ahead. And even with blockchain-powered technologies making life simpler and easier for users, it pays to have a better understanding of what makes cryptocurrencies and blockchains tick, and how we users can actually take advantage.\n\nFor one, there is no doubt that cryptocurrencies like Bitcoin and Ethereum are seeing mainstream use through apps and mobile solutions. But it is not always a rosy picture in terms of using this digital money.\n\nIn my earlier articles, I took a look at the potentials of blockchain for businesses, in making investments, and even addressing global poverty by giving financial access to the unbanked. But there is a simpler question for us users of cryptocurrencies.\n\nWhy can’t I just spend my coins?\nThe biggest benefit of Bitcoin, Ethereum, and other cryptocurrencies is also its biggest challenge: the fact that it is a purely digital currency. This means the amount in circulation is as digital as the cryptography that has created it — there are no paper bills or coins in circulation. While a unit of BTC or ETH may have its equivalent exchange in fiat currencies like the US dollar, there are no physical reserves of the currency.\n\nThe need to spend and exchange coins (for simplicity, we will refer to units of cryptocurrencies simply as coins) has spawned an entire industry of exchanges, where individuals, companies and platforms exchange coins with fiat money (like the US dollar, British pound, Euro, etc.).\n\nActivity on exchanges like Coinbase also influence the value of coins. More transaction (velocity) influences the price upwards. In many cases, when exchanges are compromised by hacks and traffic attacks, cryptocurrency values also take a downward hit.\n\nIn the early days, this has mostly been peer-to-peer, with users exchanging their coins to dollars and vice versa through methods like bank transfers and sometimes even through in-game currency. Now, apps are letting us do all sorts of things, from paying bills to sending money to friends, and even shopping using funds from our Bitcoin wallet. Here’s how.\n\nBitcoin for debit card payments\nThe biggest benefit of Bitcoin should be how you can spend it, right? While some online stores and sellers already accept Bitcoin as a means of payment, how about the millions of stores and merchants out there that do not? You can’t just show the cashier the transaction confirmation from your Bitcoin wallet — most people do not even know what Bitcoin is.\n\nOne startup currently making its mark is CryptoPay, which is making it easy to spend all that cryptocurrency at just about any store with a credit card terminal. CryptoPay is essentially a Bitcoin wallet platform, but it does more than hold your coins for you. One of its main features is the CryptoPay debit card, which is a Visa card that you can use to pay for purchases.\n\n\nThe company has two versions — a physical card that you can swipe (or insert into EMV terminals) and a virtual card you can use for transactions. Either way, both of these are a convenient way to spend your coins on any store without thinking about manually converting these or looking for someone who can buy your Bitcoins.\n\nBitcoin for your salary\nStill working the daily 9-5 grind? Or maybe you are working as a freelancer or remote professional. You might be happy to learn that there are platforms that cater to your crowd. A company called BitWage offers a solution that lets employers pay wages directly to the employees’ cryptocurrency wallets.\n\n\nThese services make it faster to settle wages, compared to legacy systems that require lengthy bank transfers. For freelancers with international clients, this solution offers a cheaper and faster means to receive salaries, compared with traditional bank transfers. The platform even provides tools for employers to manage their remote workforce.\n\n“Workforces are increasingly becoming decentralized,” says Jonathan Chester, founder and CEO at BitWage. “Payments and trust are areas where Bitcoin and the blockchain offer an advantage.”\n\nAccept Bitcoin from customers\nNow the other side of the coin (see what I did there?) is accepting cryptocurrencies as a means of payment if you are running a business. Understandably, setting up yet another payment method might be taxing in terms of cost and onboarding involved. The above-mentioned CryptoPay actually offers this service, offering API access so that you can incorporate Bitcoin payments into your business website or platform.\n\n\n![download.gif](https://steemitimages.com/DQmeRzZAjUSPCNNaxMPx27fNo6E9F8eaM8tdPeVsLTDjFq2/download.gif)\n\nk Ethereum ETH founder Vitalik Buterin whatever you want on TNW Answers now! →\nGoing beyond Bitcoin wallets: These apps give you better control over your cryptocurrency-based finances\nby DAAN PEPIJN — 8 days ago in CONTRIBUTORS\nGoing beyond Bitcoin wallets: These apps give you better control over your cryptocurrency-based finances ...\n0\nBitcoin is a great technology, right? It is decentralized, it’s cheap to transact, and no government or central bank has control over it. And one other thing, its value seems to be skyrocketing, which means it might be a good time to jump on the bandwagon and use it both as an investment and as a means to transact.\n\nHowever, don’t convert your entire life savings to crypto just yet. While Bitcoin and other cryptocurrencies have already become mainstream, there are still some challenges ahead. And even with blockchain-powered technologies making life simpler and easier for users, it pays to have a better understanding of what makes cryptocurrencies and blockchains tick, and how we users can actually take advantage.\n\nFor one, there is no doubt that cryptocurrencies like Bitcoin and Ethereum are seeing mainstream use through apps and mobile solutions. But it is not always a rosy picture in terms of using this digital money.\n\nIn my earlier articles, I took a look at the potentials of blockchain for businesses, in making investments, and even addressing global poverty by giving financial access to the unbanked. But there is a simpler question for us users of cryptocurrencies.\n\nWhy can’t I just spend my coins?\nThe biggest benefit of Bitcoin, Ethereum, and other cryptocurrencies is also its biggest challenge: the fact that it is a purely digital currency. This means the amount in circulation is as digital as the cryptography that has created it — there are no paper bills or coins in circulation. While a unit of BTC or ETH may have its equivalent exchange in fiat currencies like the US dollar, there are no physical reserves of the currency.\n\nThe need to spend and exchange coins (for simplicity, we will refer to units of cryptocurrencies simply as coins) has spawned an entire industry of exchanges, where individuals, companies and platforms exchange coins with fiat money (like the US dollar, British pound, Euro, etc.).\n\nActivity on exchanges like Coinbase also influence the value of coins. More transaction (velocity) influences the price upwards. In many cases, when exchanges are compromised by hacks and traffic attacks, cryptocurrency values also take a downward hit.\n\nIn the early days, this has mostly been peer-to-peer, with users exchanging their coins to dollars and vice versa through methods like bank transfers and sometimes even through in-game currency. Now, apps are letting us do all sorts of things, from paying bills to sending money to friends, and even shopping using funds from our Bitcoin wallet. Here’s how.\n\nBitcoin for debit card payments\nThe biggest benefit of Bitcoin should be how you can spend it, right? While some online stores and sellers already accept Bitcoin as a means of payment, how about the millions of stores and merchants out there that do not? You can’t just show the cashier the transaction confirmation from your Bitcoin wallet — most people do not even know what Bitcoin is.\n\nOne startup currently making its mark is CryptoPay, which is making it easy to spend all that cryptocurrency at just about any store with a credit card terminal. CryptoPay is essentially a Bitcoin wallet platform, but it does more than hold your coins for you. One of its main features is the CryptoPay debit card, which is a Visa card that you can use to pay for purchases.\n\n\nThe company has two versions — a physical card that you can swipe (or insert into EMV terminals) and a virtual card you can use for transactions. Either way, both of these are a convenient way to spend your coins on any store without thinking about manually converting these or looking for someone who can buy your Bitcoins.\n\nBitcoin for your salary\nStill working the daily 9-5 grind? Or maybe you are working as a freelancer or remote professional. You might be happy to learn that there are platforms that cater to your crowd. A company called BitWage offers a solution that lets employers pay wages directly to the employees’ cryptocurrency wallets.\n\n\nThese services make it faster to settle wages, compared to legacy systems that require lengthy bank transfers. For freelancers with international clients, this solution offers a cheaper and faster means to receive salaries, compared with traditional bank transfers. The platform even provides tools for employers to manage their remote workforce.\n\n“Workforces are increasingly becoming decentralized,” says Jonathan Chester, founder and CEO at BitWage. “Payments and trust are areas where Bitcoin and the blockchain offer an advantage.”\n\nAccept Bitcoin from customers\nNow the other side of the coin (see what I did there?) is accepting cryptocurrencies as a means of payment if you are running a business. Understandably, setting up yet another payment method might be taxing in terms of cost and onboarding involved. The above-mentioned CryptoPay actually offers this service, offering API access so that you can incorporate Bitcoin payments into your business website or platform.\n\n\nAnother option is e-commerce service Shopify, which offers a white-label solution wherein you can establish your own branded store with multiple payment options — yes, Bitcoin included!\n\nMake or raise a coin-based investment\nSure, people are going crazy over how Bitcoin’s value has more than doubled just this May 2017 from $1,300 to around $2,700. However, seasoned investors, entrepreneurs and venture capitalists are now more interested in how businesses can use cryptocurrencies and the blockchain to raise capital for their businesses.\n\nHerein lies the potential of initial coin offerings or ICOs, which enable businesses to crowdfund capital using cryptographic tokens and leveraging on the value gained from buying these at a discount. However, with the number of ICOs being launched, the question is whether this is a viable means of growing capital for investors.\n\nAccording to George Basiladze, Founder and CEO at CryptoPay, it’s a matter of properly executing an ICO and ensuring its sustainability. “Many companies are launching their ICOs at early stages, but we believe that the companies that will benefit from an ICO are those that already have products that already work with business models that are already tested,” he says.\n\nHe adds that it is also a good idea to do due diligence not only on the company but also on the people investing in the ICO. “In our case, only verified users are allowed to invest in our upcoming ICO. We also plan to tie the ICO to the CryptoPay service performance metrics, which means that the tokens each person could get would be tied to their contribution and engagement in the platform.”\n\nIn conclusion\nBitcoin and other cryptocurrencies have the power to touch the lives of practically anyone. It’s a matter of finding practical applications and practical tools that give value to its users. The financial tools I mentioned here are truly empowering as they can potentially change lives by helping people save on fees, earn a decent living, and even make a small investment. It’s a matter of taking advantage of the technology even without an in-depth knowledge of how it works.",
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      "body": "The rules vary again for the experts and non-experts when considering how to create brand awareness of your blockchain startup within social media channels. The experts are a tight knit community, and need to be treated as such. While Facebook, Twitter, LinkedIn, and the rest of the mainstream platforms are good for marketing to the mainstream audience and also for SEO purposes, we need to utilize other tools in order to snag those hardcore crypto fans. The two most important (and common) platforms utilized by the crypto community are Telegram and Slack. Both of these help those crypto fans interested in the product have close, open discussions with the teams behind them.\n\nWhile Telegram creates a free-for-all town hall, Slack allows for more focused debate across channels. On both platforms, the secret to good marketing is moderation. You want to keep the conversation on-going and on topic, while at the same time, not being so spammy that you scare people away. On Telegram, it’s recommended to create an all encompassing welcome message that will give new members all the info they need and pin it to the top of the group. On slack, the same can be achieved with a welcome bot, that can also direct new members to the appropriate channels that may be relevant to them.\n\nIn addition to those platforms, we must talk about one of the most important networks being utilized by the crypto industry – Reddit. Due to the fact that blockchain is all about democratizing systems, this democratized content platform is frequently used by members of various blockchain startups to participate in discussions in relevant subreddits, as well as host AMAs and run their own subreddits, to communicate more closely with their communities. Always remember that authenticity is crucial on Reddit, so be transparent about who you are and what you’re looking to achieve, and always identify yourself as a member of the team.\n\nAnother emerging platform to be watching is Steem.it, a blockchain based network, similar to Reddit, which is very popular amongst the experts since it’s blockchain based. On Steem.it users post content, and they are then compensated in cryptocurrency based on how viral their content becomes within the community. Users don’t only get compensated for content they create, but also for content that they are first to publish, so always be on the lookout to see if others are posting about your company as well.\n\nFinally, Bitcointalk, the official bitcoin forums, should also be a part of your social media strategy, with a detailed announcement of your ICO posted on its “alternate coins” subforum. You should also consider a bounty program, a successful technique as of late. This is basically a social media ambassador affiliate program where you encourage members of Bitcointalk to promote your startup on various networks in exchange for a piece of the ICO. The ambassadors get tokens at a predetermined rate according to the amount of traction they are able to achieve for your ICO.\n\nIn all of your social media activity, always remember that the wording you’ll use to deliver your messages on the mainstream platforms will be greatly simplified compared to the wording you can feel free to utilize on Reddit, Bitcointalk, and the like.\n\n![Blockchain-Tech.jpg](https://steemitimages.com/DQmYfr2ifLBsjtzBhfLJctWPj5wzp9YrNfyu54UGh38v7UE/Blockchain-Tech.jpg)",
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      "body": "The Next Web\nSECTIONS\nApps\nGear\nTech\nCreative\nContributors\nInsights\nLaunch\nWorld\nDistract\nOffers\nABOUT TNW\nAbout\nTeam\nAdvertise\nJobs\nContact\nTNW SITES\nNews\nConference\nTNW NYC\nIndex\nTQ\nDeals\nAnswers\nCyberspace Culture\nAsk Ethereum ETH founder Vitalik Buterin whatever you want on TNW Answers now! →\nCrypto PR: How to publicize your blockchain startup to a successful ICO and beyond\nby AYELET NOFF — 8 days ago in CONTRIBUTORS\nCrypto PR: How to publicize your blockchain startup to a successful ICO and beyond\n0\nUnless you’ve been living under a rock for the past year, I am sure you’ve heard of blockchain and crypto currencies. Blockchain’s all over the place and promises to disrupt the world as we know it. However, in order to do that, blockchain startups, like all other startups, need a solid PR strategy to get off the ground and make a name for themselves.\n\nSo how do you publicize a blockchain startup? Well obviously, you need to utilize existing knowledge, experience, connections, know-how, and combine it all together with deep insights into your target audience, in order to succeed. But what more do you need? In this article, I have put together a basic framework that crypto publicists and marketers should follow when trying to create brand awareness around their new startup, whether it be pre or post ICO. Now why should you listen to me, you ask? Well, because the advice I give here is based on our PR efforts for two of the 10 most successful ICOs which occurred this year: Bancor which raised $153M in three hours, and Stox which raised $33M in 34 hours.\n\nThe plan starts with understanding who your audience is. In this case, your audience will be separated into two groups: Those who understand blockchain and those who don’t. The knowledgeable crowd will usually come from some sort of existing crypto community. Either they invested in an ICO, or just spend a great deal of time on relevant subreddits or CoinDesk. Whatever the case may be, these folks have a higher level of understanding of the blockchain space and require more advanced terminology and technical know-how when speaking with them. They also read specific publications and are found on different social networks/platforms than the mainstream crowd.\n\nThe second group you’ll be targeting (those who don’t understand blockchain), are relative newcomers who recognize that blockchain is sizzling hot right now. They heard the terms crypto and ether being spread around and may have read a few articles on bitcoin, however, they know very little or almost nothing at all about the space. Your PR strategy needs to cater to both these audiences, with different messages and targets.\n\n \n\n\nFor both these target groups, your PR activity will be divided into four separate pillars: Media outreach, social media, thought leadership through guest posts and thought leadership through speaking opportunities, or as I like to remember it by this formula: \n\n\nMedia outreach\nWhen thinking about how to deliver your messages to the media, it’s most important to remember not to scare your audience away by using terms which are too complex for them to understand, otherwise they won’t touch your story at all. You must remember that specifically when dealing with blockchain, even many of the journalists you’ll be pitching are not knowledgeable enough about this space yet. Make sure to deliver your key messages in the simplest terms possible to the journalists, who in turn will deliver these to their readers. Technology and financial publications such as The Next Web, CNBC, The New York Times, and The Wall Street Journal are good examples of publications to target for your ICO stories where you’ll gain exposure to both those who understand and those who don’t understand the industry (but want to learn more about it).\n\nOnce you’ve figured out which publications you want to reach out to, the more challenging task will be to find the right writer/s to target at these top-tier publications. When doing PR for a drone company that just invented the fastest UAV of all time, it makes perfect sense to look for a writer who covers drones and futuristic tech and know that he would most likely be the right person to target. However blockchain, cryptocurrency, and ethereum are all relatively new topics that are not commonly found in a writer’s repertoire.\n\nIf you can’t find a journalist at a specific publication that covers blockchain news, look for one whose past articles show some interest in the business or fintech world. Anyone who covers the future of the financial state should also be interested in the effect blockchain has had and will continue to have on financial institutions in the months to come. Alternatively, pitch writers who cover stories similar to the applications of your specific crypto company. For instance, a writer who covers the intersection of sports and money, would be relevant to pitch the myriad of prediction platforms hitting the blockchain sector recently.\n\nIn addition to these top tier publications I mention above, the crypto industry has a very extensive list of targeted outlets with avid communities. You’ll want to make sure to reach out to these as well in order to gain momentum amongst the crypto experts. Some of the most successful ICOs and blockchain offerings have been announced on CoinDesk, Cointelegraph, and Bitcoin News, and were just as successful without hitting the top tier and mainstream publications at all. The news often only hits those more well known, more established publications, after initial success. When reaching out to these sort of blockchain-centric publications, there’s no need to simplify your messaging. Actually what’s more important, is explaining to them clearly why your offering or ICO is unique when compared with others out there.\n\nJust like any other media outreach that you handle, but even more so with an ICO story, when pitching these niche publications, it’s important to remember to distinguish yourself. As the ICO boom continues, you must differentiate your story from all the other blockchain news that’s coming out. Although the writers at specific crypto publications won’t need any technical explanation, you will need to convince them why your story is not only worthwhile, but also why your client’s ICO is more revolutionary than the one that happened the day before. Due to the fact that these writers deal with this this type of news on a daily basis, you’ll need to make sure your story stands out from the crowd.\n\nSocial media\nThe rules vary again for the experts and non-experts when considering how to create brand awareness of your blockchain startup within social media channels. The experts are a tight knit community, and need to be treated as such. While Facebook, Twitter, LinkedIn, and the rest of the mainstream platforms are good for marketing to the mainstream audience and also for SEO purposes, we need to utilize other tools in order to snag those hardcore crypto fans. The two most important (and common) platforms utilized by the crypto community are Telegram and Slack. Both of these help those crypto fans interested in the product have close, open discussions with the teams behind them.\n\nWhile Telegram creates a free-for-all town hall, Slack allows for more focused debate across channels. On both platforms, the secret to good marketing is moderation. You want to keep the conversation on-going and on topic, while at the same time, not being so spammy that you scare people away. On Telegram, it’s recommended to create an all encompassing welcome message that will give new members all the info they need and pin it to the top of the group. On slack, the same can be achieved with a welcome bot, that can also direct new members to the appropriate channels that may be relevant to them.\n\nIn addition to those platforms, we must talk about one of the most important networks being utilized by the crypto industry – Reddit. Due to the fact that blockchain is all about democratizing systems, this democratized content platform is frequently used by members of various blockchain startups to participate in discussions in relevant subreddits, as well as host AMAs and run their own subreddits, to communicate more closely with their communities. Always remember that authenticity is crucial on Reddit, so be transparent about who you are and what you’re looking to achieve, and always identify yourself as a member of the team.\n\nAnother emerging platform to be watching is Steem.it, a blockchain based network, similar to Reddit, which is very popular amongst the experts since it’s blockchain based. On Steem.it users post content, and they are then compensated in cryptocurrency based on how viral their content becomes within the community. Users don’t only get compensated for content they create, but also for content that they are first to publish, so always be on the lookout to see if others are posting about your company as well.\n\nFinally, Bitcointalk, the official bitcoin forums, should also be a part of your social media strategy, with a detailed announcement of your ICO posted on its “alternate coins” subforum. You should also consider a bounty program, a successful technique as of late. This is basically a social media ambassador affiliate program where you encourage members of Bitcointalk to promote your startup on various networks in exchange for a piece of the ICO. The ambassadors get tokens at a predetermined rate according to the amount of traction they are able to achieve for your ICO.\n\nIn all of your social media activity, always remember that the wording you’ll use to deliver your messages on the mainstream platforms will be greatly simplified compared to the wording you can feel free to utilize on Reddit, Bitcointalk, and the like.\n\n\nThought leadership through guest posts\nIt’s just as important to make a name for the founding team members (or at least one member), as it is to make a name for your crypto startup. Since blockchain is such a hot topic right now, TV stations, online sites, and newspapers are desperately seeking experts who actually understand the field, for commentary. This is the time when thought leaders in this space are being defined. Hence it is crucial for founders of crypto startups to make their names known and show their knowledge by writing opinion pieces online which can then be shared with the world.\n\nMany blockchain companies have their own blogs where the founders share their thoughts. Alternatively, some companies use Medium to post these pieces. I would also recommend getting at least a few opinion pieces published in major publications such as The Next Web, in order to increase your startup’s exposure to a wider audience.\n\nAnother important reason that founders in this space should make an effort to write opinion pieces and get them published in well-known publications, is to increase their credibility in the eyes of the public. Folks who are investing their hard earned money in these companies, want to make sure that they are working with a team that knows what it’s talking about, and can be trusted. Posting valuable insights and opinions on accredited publications can go a long way. Make sure that you have a unique point of view, and not just a slightly new take that people have heard before – showcase your extensive knowledge and understanding of the industry.\n\nThought leadership through speaking opportunities\nIndustry specific blockchain conferences are popping up everywhere like mushrooms after the rain. If becoming a leader in this space is important to you, having a presence at these events where you can appear on stage in front of colleagues from the industry, and also network with them, is critical. Map all the major blockchain events happening in the next few months and make sure to play a dominant role and get on stage at those conferences that you feel will bring you the most value. Make sure to apply a few months ahead of time, as speaking slots tend to fill up quickly.\n\nIn conclusion, as you can see, this article provides you with a very basic framework of what to do in order to gain momentum for your blockchain startup. The strategies, objectives, and even some of the platforms that should be used for publicizing crypto startups are still the same as with any other tech startup. However, in addition to those, there are also specific channels and rules that apply to the blockchain industry that cannot be ignored. If you overlook these, you won’t be taken seriously by the hardcore crypto folks.\n\nPlease keep in mind that there are of course many other factors which come into play and can make a huge difference in determining your company’s success, such as who you have on your advisory board, who your investors are, and more. Nevertheless, I can assure you that if you make sure to follow the formula given here: \n\n![Pasted-image-at-2017_08_07-10_01-AM.png](https://steemitimages.com/DQmRwekPpbuuVs5B3c7FYKLGntUKqwEsM8zXQ2cTL8Qwgcc/Pasted-image-at-2017_08_07-10_01-AM.png)\n\nYou’ll be one step ahead of your competitors, and on the right path to a successful ICO and beyond.",
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      "body": "![chickenbacongrilledpizza-e1501183427468-325x244.jpg](https://steemitimages.com/DQmRDQduvpr2cr3RhdZSs9fTrQM7LXDGHSEMWgrMDoYBBv4/chickenbacongrilledpizza-e1501183427468-325x244.jpg)\n\nIngredients\n2 tablespoons proprietary basil pesto\n2 strips thick-sliced bacon roasted on the grill and chopped\n6 ounces of already-grilled chicken breast sliced very thinly\n15 small summer cherry tomatoes (4 ounces)\n2½ ounces fresh mozzarella ciliegine balls (10 balls sliced in half)\n1 tablespoon toasted pine nuts\n1 tablespoon sliced basil for garnish\n1 tablespoon coarse sea salt\nInstructions\nLightly oil the tomatoes and place on the grill beforehand by cooking them for a few minutes, turning quickly before they explode. Reserve.\nOil a heavy upturned sheet pan with extra virgin olive oil and place the dough on the oil pushing first with fingertips and then stretch with your flat hand to make it into a flat, thin, football-shaped dough measuring approximately 10 inches by 5 inches.\nAdd another tablespoon of oil on the top and flip the dough over, pressing your fingertips in the dough to negate bubbles from forming.\nPlace the dough on the grill for 30 to 40 seconds, watching closely for hot spots and turning if needed.\nWhen the dough is marked with grill marks and golden brown, turn it over.\nQuickly squirt the pesto on first, then brush.\nPlace all the ingredients on fast with cheese first, then close the lid to the grill. If you are on a restaurant grill, an upturned pizza pan works good to get the cheese to melt.\nGrill from 30 to 60 seconds, watching closely for burning.\nRemove from the grill and sprinkle the sea salt and the pine nuts.\nCut and serve.\n\nLet's try this and see what we have for today. \n\nComment and let's share ideas",
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      "author": "bamdam",
      "body": "Last week news.Bitcoin.com reported on how bitcoin crossed the $3K price range just five days after the network split. Now a week later the decentralized currency has continued to rise relentlessly and now commands a weighted average of $4140 per BTC at the time of writing. Most of the current demand for bitcoin is stemming from the U.S., Japan, China, South Korea and India, but the cryptocurrency is growing more popular in nearly every country worldwide according to Google Trends. Local Bitcoins volumes are also soaring in every nation state recorded by Coin Dance data.   \n\n![20839709_1911444722453200_447635970_o-696x392.jpg](https://steemitimages.com/DQmQ63G6ZUqGXozvw52TmiBREEbt7yZfdbjBDciM2utm99C/20839709_1911444722453200_447635970_o-696x392.jpg)\n\nAt this price, bitcoin’s entire market capitalization is roughly $66B and dominates 47 percent of the entire $134B cryptocurrency market cap. Further, since our last price analysis, BTC trade volume has increased from $1.7B to $2.3B over the past 24-hours. The $4K bitcoin price also follows in line with Goldman Sachs recent BTC prediction two months ago. Goldman Sachs chief technician, Sheba Jafari said at the time.",
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      "body": "Kindly follow back",
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