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      "body": "Congratulations @benjaminburg! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@benjaminburg/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@benjaminburg) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=benjaminburg)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemfest/@steemitboard/steemfest-meet-the-stemians-contest-the-mysterious-rule-revealed\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmasWw4jQHwxng82DKxY6Q6tVg9mWcto4xcDURs8knFgCa/image.png\"></a></td><td><a href=\"https://steemit.com/steemfest/@steemitboard/steemfest-meet-the-stemians-contest-the-mysterious-rule-revealed\">SteemFest Meet The Stemians Contest - The mysterious rule revealed</a></td></tr></table>\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "It's a hard world.  You can hear it everywhere.  What is really going on?  Who do we trust, can we a meaningful impact?  Are we slaves to the powers that seem so distant and overwhelming?  I asked a question, \"what would happen if people were smart when they purchase and combined that with people taking a a brave innovative approach to sell what people want?  What would the world look like, and how long would it take to change for the better?\"  A friend's answer, yes you are correct; it's just difficult to change consciousness and habits.\n\nHere is where technology comes in.  People want to live healthier lives.  Smartwatches come along and count our steps and create contests to motivate us.  Now consciousness and habits have changed. I used to drive to the city.  Never liked taking the train.  Very silly I know, so feel free to laugh.  I hate having to stand at the front to buy the ticket from the conductor.  Then one day I found an app that made it possible for me to buy my ticket straight from the phone.  Now I could sit down, open up an app, buy the ticket and enjoy the ride, no cash, no change, find my place and push a few buttons.  Now I love taking the train and it's my primary means to get into the city.  Technology is a tool and when applied it can channel our intentions towards value.\n\nThink of a farm, gosh it would be great to grow a lot of food.  People work and even slave away in the soil, then we invent tools and becomes easier.  Let's get real, we enslave people all the time, sorry, it's a big part of our human history across the globe.  Yet, it was technology which helped to set some free.  It was the inventions of tractors that made old school slavery obsolete.\n\nWe may feel trapped with crazy politicians, threats of cold wars or even worse, real wars.  Yet at the same time, when I walk along city streets, I see more bicycle shops popping up.  More healthy food shops, all kinds of artisan crafts. I see so many people trying to innovate and not play by the old rules, re-design, re-create, join new school with old school.  This is the sign that people are reacting to the pains.\n\nThe other day I was walking around the neighborhood and I met a young couple handing out posters of their lost cat.  The picture showed a cat that had come back from surgery for it still had lots of bandages.  They said she had come home from the vet and escaped out of fear. I thought, this poor cat is afraid of the vet, even though the vet is good and will keep the cat alive.  except the cat will put itself in harm's way out of fear of the unknown.  You seen cats scratching and clawing.  It's not their fault.  They can't see beyond the immediate outlook of danger, which is somebody poking them with a hard sharp object.  People act the same way.\n\nWhat happens when we build awareness and think carefully with what we buy while at the same time encourage people to act bravely and sell their new innovations. Can we use technology to channel the energy of intention toward greater value?\n\n\nThings are going to change in this world, like it or not.  Half the population lives way below the means that most people consider survival.  I googled this data while writing and don't want to get into debate about what is poverty.  If half the population lives on less than three dollars a day, it does not matter if they are growing their own food and making their own clothes.  It's not the same playing field as someone growing up in London, Moscow or Beijing.  Bottom line, things are going to change and that can be scary for some people.  Yet, I believe that it will change for the better.  When Africa and Asia can play in the same game, we have more chance for innovation, more diversity. Think of all the great artisan craft business that will emerge from the world.\n\nI remember some people complaining about mobile phones and everyone has them and it's great.  I remember people afraid of online payments, we have amazon and others, equally wonderful.  Sure innovation sometimes brings dangers of abuse.  Except I can't imagine a world where we would give up electricity.  And we are certainly not going to give up the freedom to communicate.  Over time, we learn, adapt and figure out how to use our inventions better.  \n\nMaybe we needed to burn some oil, so we could build cities, which would house universities, which would invent the internet, so now we can communicate infinitely better, enabling us to discover new technologies in energy efficiency.\n\nEmbrace technology, be smart about it, test it, tweak it, come up with neat hacks to use it better.  Together we can use technology to increase our awareness and learn to take action.  To do anything, we have to buy into an idea and then sell it.  You are going to have to learn that technology, buy into it, figure out what is best for you.  And at the same time, we have to take risks in offering new solutions.  Eventually those that are scared will catch on and we will benefit from this hard world.  It's not going to be easy.  We have to keep on trying.  We can't force people.  We must lead by example.  We must demonstrate through actions. Eventually more and more will learn, and more will be encouraged to act bravely.  Looking forward to work together in making our world a better place.  Think about what you buy and get out there and sell any great products and ideas you have.  \n\nBy Benjamin Burg",
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      "body": "When I first came up with the idea of Gratifu I knew for a long time that I was not satisfied with loyalty programs. I had my eye on it, dreaming up all kinds of fantasies of what it would look like. After a few years of working in marketing for an open source CRM firm, I learned about blockchain and it all clicked. Yet this story is not about how I started Gratifu. This is about its mission, how I lost sight of it and my renewed passion to bring it’s message to the forefront.\n\nMy first job after leaving home was working with Greenpeace. I knocked door to door signing up membership to our magazine and collecting donations. It was on the hot pavements of American suburbia talking to people about our planet, back when hardly anyone even knew about climate change, that I started to learn a valuable skill. There was no way I was going to get my friendly neighbors to believe ‘environmentalists’ without good old fashioned sales: what’s in it for them? And why should they care?\nA couple of years later I became a teacher, and the best advice from my college professor was what are the kids buying? If I want the attention and cooperation of my students, what am I giving in return? Is it a grade? Or are some inner city students looking for something else? Was it recognition? I gave out stickers for accomplishments! It is amazing how an 18 year old senior wants her trophy. I had to find meaning. I had to sell.\nTack on two decades of sales and marketing, you get the picture. Now here’s the funny thing. When I started Gratifu, I wanted to send the message:, if we want to improve ourselves or make the world a better place, we better get really good at selling.\nA few friends discouraged me. I was told selling is bad, it’s manipulative. People are going to get turned off if you say, “ learn to sell.” In countless movies, for instance, a salesperson is made out to be funny, yet a trickster, cunning and sly. Yet sales is not about manipulation, that is simply untrue, a falsehood. Sales is about convincing people to engage in your goal and demonstrate how it benefits them as well as you. If you want to motivate your kids to wash the dishes? Sell them, they may buy in with a little money or an extra surprise. Do you want your boss to go along with your proposal? Think sales. There is no way the world is going to get any better until people see the reason to make it better. When they do understand, there is reason , then they buy in.\nToday we live in a world where the career jobs of the past are no longer the norm and unskilled laborers find fewer opportunities for employment. What are we going to do about it? Learn, develop skills, get better at servicing those skills. Then learn how to get other people involved so they can benefit from your offer. That process for better or worse, is the art of sales.\nIf you are not happy with your life, learn how to sell. If you are not happy with the world outside your home, learn how to sell. If you have a gift and your community will get joy from it, develop that talent and learn how to sell.\nSelling is scary, I won’t lie to you. If you have not sold before, it’s like going for a run for the first time. The first day is sweaty and full of aches and pains. You may feel weak and vulnerable. Yet here is the amazing thing. You don’t get hurt. There is a brand new day in front of you. There are an endless number of doors to knock upon. Yes, you will have to modify and change your offer and strategy. I love games because it offers a great chance to learn and play. When your effort is most sincere that is when you will learn the best adjustments to succeed. Always give your best effort, that’s best way to learn.\nI decided not just to create a loyalty program that will be awesome for customers and stores. Gratifu is making the program possible so anyone can invite new stores to join. Using Gratifu anyone can build communities of businesses and earn rewards. An individual can earn valuable loyalty points as a commission while also developing skills in sales.\nThink about that: Gratifu arming the world with a sales game that empowers people to use consumer choice to build communities of business that support their interest. A loyalty program that is as loyal to the team that builds it, learn sales and earn residual income for a lifetime.\nBy Benjamin Burg",
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      "body": "Great article that validates Gratifu effort.  We will build communities of commerce that empower businesses and consumers.  https://venturebeat.com/2017/04/16/the-smart-marketers-guide-to-loyalty-in-a-blockchain-world/",
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      "body": "Looking bright & full of potential. Estonia sees value of token economy. Stay calm. The government would not encourage if it knew it was a dead end. The cute baby of blockchain grew up to the rambunctious 2s. Now the parents need to establish some rules. It’s going to be awesome!![29496910_10157169053919008_7640808052932739072_n.jpg](https://steemitimages.com/DQmQaq5iVEwHX1bxSqXGCEwgYdvNQm8ukubhRaA86xurd2j/29496910_10157169053919008_7640808052932739072_n.jpg)",
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      "body": "I have a great family, we love to debate various issues, and I find that our diversity of opinion is often quite inspirational.   Most recently a chain of emails about the new tax laws in the USA.   My personal feeling, it's important to be aware, but it's more powerful to take action.   \n\nIf you think about it, corporate taxes are like double tax.   Why does a company get taxed if they show a profit and want to re-invest rather than take it out as bonus or salary.   If you take it out, yes, tax, but why tax company profits if the money goes back into the company?  Even if the profits just sit and gain interest, still available for pay out for others. The more money that stays in the company, smart business leaders will use that money to grow the business, creating more jobs, more profits, and eventually more payout, which means more income available for taxes.  If you are not a smart business leader, the business fails.  Eventually we all benefit from smart companies rather than dumb ones.  If the consumer thinks a company is bad, then they should don't buy the product or service.   If the consumer thinks another company is really good and they notice that there is a community of companies that all support what they believe in, how cool would it be if consumers could connect those companies somehow, and offer those companies an opportunity to reward the people who bought from all of them, strengthening their economy and possibilities to grow and improve.  How cool would it be if someone was working on creating such a tool?  I wonder if it's Gratifu?",
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