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      "author": "steemitboard",
      "body": "Congratulations @bexbehaviour! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@bexbehaviour/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@bexbehaviour) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=bexbehaviour)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "<div class=\"text-justify\">\nhttps://i.imgur.com/KOnwSok.jpg\n\n\nDear BehaviourExchange supporters! \n\nA few months ago, we had postponed our planned initial coin offering. In our opinion, the conditions on the ICO market have not substantially improved since then and we have therefore decided to cancel our ICO.\n\nWhile Blockchain remains a paradigm-shifting technology, the hype surrounding ICOs has caused too much to happen too soon. We believe that some time is needed for the ICO space to rehabilitate and stabilize. If we decide to hold an ICO in the future, we believe we will be better equipped and stronger.\n\nHowever, the cancellation of the ICO does not mean that BehaviourExchange has given up! On the contrary, we are as committed as ever to our mission to customize online content to each Internet user's needs. In 2019, we have launched our platform and are offering our service to several companies which resulted in new interesting opportunities and finance sources. We will continue to do what we do best, and that is combining revolutionary technologies with an innovative mindset to create products that have a meaningful impact.\n\nWe would like to thank our supporters from all corners of the world for your continuous support and kindly invite you to remain active members of our community. We would like to encourage anyone interested in our work, to visit our new [website](https://behaviour.exchange/en/) and follow us on [Facebook](https://www.facebook.com/behaviourexchange/).\n\nBehaviourExchange Team\n\n</div>",
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      "author": "partiko",
      "body": "Thank you so much for sharing this amazing post with us!\n\nHave you heard about Partiko? It’s a really convenient mobile app for Steem! With Partiko, you can easily see what’s going on in the Steem community, make posts and comments (no beneficiary cut forever!), and always stayed connected with your followers via push notification!\n\nPartiko also rewards you with Partiko Points (3000 Partiko Point bonus when you first use it!), and Partiko Points can be converted into Steem tokens. You can earn Partiko Points easily by making posts and comments using Partiko.\n\nWe also noticed that your Steem Power is low. We will be very happy to delegate 15 Steem Power to you once you have made a post using Partiko! With more Steem Power, you can make more posts and comments, and earn more rewards!\n\nIf that all sounds interesting, you can: \n\n- Download Partiko Android at [Google Play](http://bit.ly/2SRFIta)\n- Or Download Partiko iOS on the [App Store](https://apple.co/2PcXkSd)\n\nThank you so much for reading this message!",
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      "body": "<center>\nhttps://cdn-images-1.medium.com/max/1600/1*TG2osW-tlERElKCMpmmgfw.jpeg\n</center>\n>[This article is brought to you by the marketing experts at BehaviourExchange](https://behaviour.exchange/en)\n\nIn online as well as in offline retail the weeks before Christmas are known to be the highest turnover time for most businesses. However, a festive communication with the customer is only half the job. Here are some helpful tips to help you score points with your customers at Christmas.\n\n***1. Personalization instead of uniformity***\nDon’t bore your customers with newsletter reminders about Christmas, offering a random selection of products. Opening and click-through rates prove that no one is satisfied with this anymore. Instead, opt for a [personal approach and customized offers](https://behaviour.exchange/en/the-5-most-important-marketing-trends-for-2019/).\n\n\nEvaluate the browsing behavior of your customers carefully so you can show them tailored, quality content. Of course, this does not only apply to the time around Christmas. Put on personalized product offers all year round!\n\n***2. A targeted approach***\nCustomers browse and look for the best offer so they rarely find their way directly into your shop. Help them! Remind them via newsletter of your awesome products and use retargeting to bring back customers who left your shop before they make a purchase!\n\n***3. Discounts, discounts, discounts***\nChristmas is a costly celebration. Everyone is happy about price savings at this time. Offer your customers exclusive discounts in targeted Christmas campaigns to make your competitors turn pale!\n\n***4. Complement online with offline***\nFor too long, online and offline marketing has been divided into two camps — you chose one or the other and in this digital age, most businesses chose to focus only on the ‘online’. And yet, leaflets are still printed and distributed, business cards are still being designed and handed out. If you have an obsession with online marketing and feel that offline marketing activities have no place in your promotional plan, you might be missing out. Namely, it shouldn’t be an ‘either/or’ decision; but rather ‘as well as’ because online and offline marketing activities can complement each other to become a power promotional force for your business.\n\nSo start creating awareness offline! Why not just send a postcard instead of a simple e-mail to remain in the memory of your customers.\n\n***5. Christmas is raffle time***\nBesides saving money, your customers also love sweepstakes for Christmas. If they are well done, there is an added value on both sides: your customers enjoy participating and [you receive valuable data](https://behaviour.exchange/en/why-tracking-your-visitors-behaviour-is-more-important-than-you-think). However, it is important that the prizes are high-quality and motivate the customer to participate and, ideally, to buy more.\n\n***6. Create trust***\nThis is not about sales, but about building trust and winning favor. It’s becoming increasingly popular for businesses to support charities, whether that’s through donating money, fundraising, or volunteering within the community. And it’s with good reason as, not only does charity work allow you to help those around you, but it can also benefit your business greatly. Your customers like to shop with you because they know that there is a good supplier behind their good products.\n\n<center>\n[Find out how BehaviourExchange can help your business!](https://behaviour.exchange/en/companies)\n\n[This article was originally published on BehaviourExchange official website](https://behaviour.exchange/en/6-useful-tips-for-your-christmas-marketing).\n</center>",
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      "body": "Congratulations @bexbehaviour! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@bexbehaviour/birthday1.png</td><td>1 Year on Steemit</td></tr></table>\n\n<sub>_[Click here to view your Board of Honor](https://steemitboard.com/@bexbehaviour)_</sub>\n\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steemitboard/@steemitboard/5jrq2c-steemitboard-saint-nicholas-day\"><img src=\"https://steemitimages.com/64x128/http://i.cubeupload.com/mGo2Zd.png\"></a></td><td><a href=\"https://steemit.com/steemitboard/@steemitboard/5jrq2c-steemitboard-saint-nicholas-day\">Saint Nicholas challenge for good boys and girls</a></td></tr></table>\n\n> Support [SteemitBoard's project](https://steemit.com/@steemitboard)! **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "body": "<div class=\"text-justify\">\nhttps://cdn-images-1.medium.com/max/1200/1*6aAuT1ZQqvoriiBRmrjB7g.jpeg\n\nAutumn is a good time for many companies to take stock, review the current year and prepare for 2019. A close look at current and upcoming trends and a consideration of what your company should do “differently” is essential.\n\nWhat are the key trends for the coming year, and how can you optimally prepare for them? We talked to the marketing experts at [BehaviourExchange](https://behaviour.exchange/en) to identify the top 5 marketing trends for 2019.\n\n***Companies become publishers***\nCorporate media channels replace traditional advertising channels. Of course, messages do not always have to be packaged in slogans. Companies increasingly say what they have to say (or what the audience wants to hear) through their own channels and slowly turn into actual publishers. They continuously produce content — for the corporate blog, for social media and so on. As a result, they profile their own brand, create customer trust and increase their visibility in the network. The preparation and intention of the information disseminated no longer corresponds to classic advertising. The goal of content marketing activities is to satisfy customer needs or solve their everyday problems. Instead of pay-per-view, backlinks and keyword stuffing, companies have been trying to come across more as problem-solvers than as sellers in the last years.\n\nBecause of that, depth and quality of content will be more crucial than ever in the future. That’s why many companies are always offering higher-quality content, white papers, e-books, their own study results and high-quality articles in the blog — and it’s free! Why? In order to retain the target group in the long term and to strengthen their confidence in the company’s entrepreneurial competence and professionalism. Ultimately, high-quality content is a means to stand out from the broad competition, focused on rapid sales success. An effective method, but also complex and labor-intensive.\n\n***Personalization***\nTo be honest, personalization is not a new trend per se. However, it is becoming more and more important. In order to achieve optimal customer contact and long-term customer loyalty in highly competitive markets — especially in retail and e-commerce — a personalized approach is essential. 74% of all marketers ([source](https://blog.globalwebindex.com/marketing/why-personalization-matters/)) believe that targeted personalization (in e-mails) can sustainably improve customer loyalty.\n\nAnd customers who are not addressed individually — e.g. with news at the right time, suitable product recommendations, attractive offers — quickly lose interest and, in the worst case, will migrate to the competition. This is to be avoided.\n\nIf you are looking to improve your customer communications in 2019, now is a good time to identify weaknesses in your current strategy and work on solutions. Look at your conversion numbers in different marketing campaigns and identify improvement potential. Do not forget: Personalization requires knowledge. And knowledge is based on data and the knowledge gained from it. If you do not have a working contact database, the best strategy will not help you. A comprehensive marketing platform that stores and retrieves all existing customer data in one place can be a first step in the right direction. [Find out how BehaviourExchange can help!](https://behaviour.exchange/en)\n\n***Artificial Intelligence***\n[Artificial intelligence](https://behaviour.exchange/en/what-marketers-should-know-about-artificial-intelligence-and-customer-experience) is another phenomenon that has been occupying the industry for quite some time.\n\nTo break it down to a simple formula: AI makes possible what is NOT humanly possible. In concrete terms, this means that AI can evaluate large amounts of data and derive information and recommendations for action. With automated marketing campaigns, this information can be used in the best possible way, thus improving not only the conversion opportunities but also the sales figures in the long term.\n\nIn practice, AI technology analyzes customer behavior across multiple platforms. This leads to a better understanding of the customer on the part of the company. Brands know thanks to the new technology, exactly WHO, WHERE and WHEN is looking for WHICH products or services. This allows marketing campaigns to be used more efficiently — e.g. through appropriate product recommendations which ultimately results in [lower customer acquisition costs.](https://behaviour.exchange/en/cut-back-your-marketing-costs-and-boost-sales-at-the-same-time)\n\nChatbots are another way to use AI to reduce long-term fixed costs. A chatbot also has the advantage that it is available around the clock and can provide the customer with answers 24/7.\n\nArtificial Intelligence provides scalable marketing communications that you should consider as your database reaches a certain size.\n\n***Authenticity***\nAs a consumer, we are confronted with advertising and marketing in the widest sense on every corner. On the way to work, we see, for example, advertising on the train platforms, on screens and video screens, on our mobile screen, in the daily newspaper we read, on the social networks we use, etc.\n\nIn short: advertising is everywhere. And we as consumers, especially in recent years, have developed certain skills to deal better with this excess of advertising. One big point is that we are increasingly looking for authenticity. We want brands that communicate openly, reveal their processes, present themselves authentically and act authentically. And how can businesses achieve authenticity?\n\nFirst, through honest communication. You should comply with what you promise.\n\nOn the other hand, we live in a world where influencer marketing and review sites (for example, Yelp, Facebook Reviews, Amazon Ratings, etc.) are becoming increasingly important. People often trust other people more than a brand, or the promises of a brand. In concrete terms, this means that [consumers perceive content](https://www.cleverism.com/power-reviews-gaining-credibility-via-public-customer-reviews/) to be way more credible/authentic if it was written by another customer/consumer than by the brand itself.\n\nConsequently, this means that reviews and referrals are becoming increasingly important. What other people on the net say about your brand can not only have a lasting impact on your brand reputation but also your sales.\n\nTherefore, your marketing and advertising efforts should always be authentic and you should strive for a good relationship with both industry-relevant influencers as well as encourage your customers to share (positive) experiences with your brand on the net. Special promotions and competitions can be a start here. In the end, customers who are enthusiastic about your product or service will share that enthusiasm with their friends, acquaintances, colleagues, or even strangers on the net via reviews and blog posts. You can hardly wish for better publicity.\n\n***Social Media***\nWhile the social media landscape is constantly changing, the social networks themselves have lost none of their attraction or omnipresence. On the contrary. We use different platforms for different purposes and spend more time than ever on Facebook, Instagram, and co.\n\nFor companies, it is important to use different strategies for different channels. You should not post the same content you share on Instagram on Twitter. Variety, as well as a channel-specific approach and content orientation, are essential for a successful social media strategy.\n\nNew formats — such as “stories” on Instagram or Facebook — convey a sense of importance and ‘nowness’. The stories can be seen only for a short time and can increase the consumer’s readiness to watch and absorb the message. After all, anything that is only available in small quantities, or only available for a short time, is likely to appeal to us more. Use Stories for entertaining background information about your product, new product ideas, and more engagement.\n\nThe new year will inevitably bring many changes with it. But that does not mean that most tactics that worked for your business in 2018 will not work next year. That’s not what this is about. Instead, the New Year can be a great way to explore your own strategies and practices and to consider where changes (even small ones) might be helpful.\n\nThe five trends presented above can be a clue to review these areas and to discover untapped potentials.\n<center>\n[For more useful ideas make sure to follow BehaviourExchange on Facebook!](https://www.facebook.com/behaviourexchange/)\n[This article was originally published on BehaviourExchange official website.](https://behaviour.exchange/en/the-5-most-important-marketing-trends-for-2019)\n</center>\n</div>",
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      "body": "<div class=\"text-justify\">\nhttps://behaviour.exchange/wp-content/uploads/2018/11/profimedia-0358231758-1024x682.jpg\n\nThe holiday season is here us and businesses are hoping that months and months of planning and marketing efforts will pay off and that their offerings will reach the right shopper at the right moment.\n\n***A thoughtful shopper does his homework***\nThoughtful shoppers want to be the best gift-giver of all, which, of course, doesn’t come easy. To find the right present for a loved one they’re googling and reading lists for ideas. Finally, the decision on what and where to buy comes down to the retailers that spoke to them personally.\n\n<center>[5 ways to cut your marketing costs and improve the results!](https://behaviour.exchange/en/cut-back-your-marketing-costs-and-boost-sales-at-the-same-time/)</center>\n\nWhether the thoughtful shopper ends up buying the gifts in stores or online, traditionally most of the holiday shopping is planned before purchase. Fact is, people aren’t simply walking into stores and making spontaneous decisions but rather plan ahead, often looking for helpful recommendations or suggestions for gifts online.\n\n***Help the thoughtful holiday shopper find the perfect gifs***\nOnline retailers and B2C businesses can benefit greatly from assisting the thoughtful shopper on his/her quest to find the ultimate holiday present.\n\nOne way they can do that is by featuring useful content on their website; turn your webshop into a lifestyle magazine with articles about all the holiday season’s hot topics and shopping tips, trends, and ideas.\n\nUse your imagination and put together lists of unconventional and original gift ideas for special people, such as moms, dads, boyfriends, nieces etc. When creating these lists, make sure the suggestions are actually meaningful and useful, even if that means including some items sold by your competitors.\n\nAlso, make sure your suggestions cover a wide price span so that there is something to suit every pocket.\n\nBesides providing the right content, businesses also use targeting to make sure their offers are presented to the right customers. [Here are some of the most popular targeting methods!](https://behaviour.exchange/en/find-out-which-targeting-method-you-should-use-in-your-b2c-christmas-campaign/)\n\n<center>[For more interesting articles follow us on Facebook!](https://www.facebook.com/behaviourexchange/)\n\n[This article was originally published on BehaviourExchange official website.](https://behaviour.exchange/en/how-retailers-can-help-shoppers-find-the-best-gifts-for-their-loved-ones)</center>\n</div>",
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      "body": "<div class=\"text-justify\">\nhttps://cdn-images-1.medium.com/max/1200/1*AFpVso0kkQJ46nN522_K2A.jpeg\n\n<center>[*This article is brought to you by BehaviourExchange*](https://behaviour.exchange/en)</center>\n\nThe methods of tracking Internet users and their digital habits are becoming more sophisticated, with the humble cookie, the most popular technology, being just one of them.\n\nThe purpose of online user tracking is to give organizations, businesses, websites, etc. insight into the behavior and preferences of their users. On the one hand, this insight serves to optimize the user-friendliness and the user experience, on the other hand, it serves for statistical purposes, individual adjustment, user profiling as well as targeted marketing.\n\n***Behavior tracking is vital for business***\nKnowing your online visitors is everything. Customers expect to find relevant information about products they’re interested in and don’t want to put too much effort into researching. It should come naturally. How can you show them what they want if you don’t know them? That’s where the behavior tracking comes in handy.\n\nWhile analyzing traffic data with the help of Google Analytics has become a routine activity for every website owner since the service was launched in 2005, there is a need for more detailed information about online users. Today, marketers are not only looking into what people do on the Internet in terms of which websites and content they click on but rather what drives them to do so, ‘who’ they are and to predict their wishes, needs, and future actions.\n\nA simple chart with page views and bounce rates isn’t very helpful. That is why marketers, data researchers, and software developers are competing to come up with ever more sophisticated ways to make sense of all the data out there.\n\nAs a user surfs the Internet, theoretically everything can be tracked: the user’s queries in search engines, the web pages that the user visits, the number of times a user repeats visits to a webpage, the links the user clicks on, the length of time the user stays on a site, the speed with which the user scrolls and where the user stops the movements of the mouse on a web page. the comments and reactions that the user adds on a website or on social media, etc.\n\nThe more insight a commercial website has on the actions, interests, and needs of its customers, the better it can present its products to the specific user and the more it will sell. Some websites (news sites, and other editorial content websites, in particular) also allow third parties to track their users and show ads to them to monetize the traffic of their website.\n\nMany of these websites offer free articles and no external funding, so they need to monetize page views with significantly more advertising than websites offering commercial products.\n\nAdvertisers track users so they can focus their marketing as accurately as possible and display their ads to the most relevant potential customers.\n\n***When a set of data gets a face***\nBut only when we learn how to give a meaning to these tracked actions, the data from tracking becomes really useful. Psychologists, in particular, can help big data analysts find out more about Internet users. They can help understand who the person behind the online activity is. From there on, things get easier for the marketer.\n\nOnce an accurate user profile has been put together, ”all” a website needs to do is recognize him the moment he enters and adjust the content to match his personal characteristics, wishes and needs. Sounds complicated? It was indeed before the BehaviourExchange platform was launched.\n\nNow, all a webmaster needs to do is implement a special widget on his website and the system will automatically recognize each visitor in real-time and adjust the content of the site accordingly. This way, websites improve the user experience, boost sales and reduce the need for advertising. Users, on the other hand, have to deal with less irrelevant content and find what they want more easily.\n\n<center>[Find out more about BehaviourExchange!](https://behaviour.exchange/en)\n[This article was originally published on BehaviourExchange official website.](https://behaviour.exchange/en/why-tracking-your-visitors-behaviour-is-more-important-than-you-think/)</center>\n</div>",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/behaviourexchange/what-marketers-should-know-about-artificial-intelligence-and-customer-experience-e38a04428ca",
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      "body": "<div class=\"text-justify\">\nhttps://behaviour.exchange/wp-content/uploads/2018/11/profimedia-0102994446-1024x815.jpg\n\n<center>[The article is brought to you by the marketing experts at BehaviourExchange](https://behaviour.exchange/en)</center>\n\nWhat do the two buzzwords actually mean in concrete terms? What unites both is a foundation of data. But how can artificial intelligence (AI) and customer experience (CX) really be meaningfully and profitably integrated into marketing?\n\n***Artificial intelligence and customer experience in marketing***\nWhen talking specifically about AI in marketing, most of the discussions focus on automation (such as targeting, media buying, or reporting), analysis (pattern recognition in user behavior to find behavioral intersections or anomalies), and assistance (batch processing of assets or custom interfaces based on user needs). Customer experience, on the other hand, is the ambition of a brand to implement content for its customers, both on and off-line, as context-sensitive, consistent and as relevant as possible.\n\nIn addition to the pure transaction process, it is important to adapt the whole customer journey and all its points of contact to the needs of the customer in order to make it as positive as possible.\n\n***Not ‘more’ is better — ‘better’ is better!***\nA good customer experience also cuts customers some slack, because they are not bombarded with messages at each click. Remember, not “more” is better, but “better” is better. So it’s not about reaching the customer as much as possible, but rather picking it up where he/she wants it.\n\nNow, considering that every day new customers come into the funnel and everyone is in another place with different needs in their customer journey, proper personalization can only be done with AI: Analyze — Act — Automate (repeat). Again, we need enough assets and a unified data platform that can measure and operate 24/7/365. In other words, perfect personalization across a customer journey only works with high-performance asset management and an analysis and targeting platform that measures just more than just media — and that across all points of contact.\n\nWhile it all does make sense, it also sounds quite complicated. So why invest all the effort? Well, for one, well-integrated data platforms are quite cheap compared to the average annual media value of most brands and are essential in a world of GDPR. So why cut down trees with a hand ax if there’s a good saw in the hardware store for a small buck? In addition, various studies have found that brands that commit to and act on the customer experience have 36 percent higher sales growth, 1.8 times more customer retention, and 1.6 times higher customer lifetime value (source: Forrester study). Designing an inspiring customer experience has a clear ROI and promotes loyalty.\n\n<center>[Find out how the AI-powered BehaviourExchange platform can help you design efficient campaigns and reach your customers!](https://behaviour.exchange/en/companies/)\n\n[This article was originally published on BehaviourExchange official website.](https://behaviour.exchange/en/what-marketers-should-know-about-artificial-intelligence-and-customer-experience)\n</center>\n</div>",
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      "body": "<div class=\"text-justify\">\n\nhttps://cdn.steemitimages.com/DQmS8qE7biv96hf6QH1jQajyQbm1y3VpofbijZ21ZoTPVnU/Public%20Sale%20Announcement.JPG\n\nDuring the last few months, the BehaviourExchange team focused primarily on the launch of BEX services. We are happy to tell you that we are successfully establishing connections with the first clients, signing the first contracts and, most importantly, that there are many more companies who are interested in our product waiting to start talks. \n<center>\n>The BehaviourExchange platform identifies web visitors by their interests, personal characteristics, as well as gender and age in real-time and enables an automated customization of your website's content so that each visitor is greeted with a personalized offer of products, services, and media content.\n</center>\n\nIn our last announcement, we prolonged the Private sale until November 2018 because the ICO market was bearish at that time. Now, the ICO market is slowly improving. A healthier ICO market along with a successful product launch makes for a very bright prospect for the future. That is why we decided to prolong the Private Sale and execute the Public sale on February 25th 2019 in order to give the project the best chance of success.\n\n***BEX Public Token Sale will start on Monday 25/02/2019 at 12:00 UTC and will end on 25/08/2019 at 12:00 UTC.***\n<center>\n[Follow BehaviourExchange on Facebook and never miss an interesting story!](https://www.facebook.com/behaviourexchange/)\n</center>\n</div>",
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      "body": "<div class=\"text-justify\">\nhttps://behaviour.exchange/wp-content/uploads/2018/10/profimedia-0133301091-1024x655.jpg\n\nBig data is increasingly used to narrowly target consumers with information or messages that are most likely to appeal to them. However, at a time when consumers are increasingly concerned about the way that companies collect and use their personal information, data-driven content and advertising offer a way for companies to let people see how that information is being used.\n\n***No trust without honesty***\nAs in any field, transparency builds trust. More than that, it effectively addresses the consumers’ concern that they give up more value by letting companies collect their personal information than they receive in return.\n\nWhile most people who sign a “terms and conditions” page understand that they are offering their personal information in exchange for a “free” service, research has revealed that consumers are concerned about sacrificing their right to privacy: In a survey conducted by The Participant Index (TPI) Impact Panel and Nielsen on behalf of BSR, 91 percent of those who participated said the collection, storage, and security of consumer information data is an important issue.\n\n***Tell the users what you do and why it’s good for them***\nBy aggregating the data in a responsible way that preserves the privacy of individual users, and provides insight based on the patterns revealed through that aggregation, brands can help customers understand how their data is being used.\n\nThe debate about the commercial use of big data is split: Some believe big data presents privacy concerns, and others believe that big data, used smartly, can enhance the consumer experience by providing relevant advertising.\n\nThe use of data to improve ad targeting and the user experience represents an opportunity for growth for the industry, but transparent practices are important to retain consumer trust. When it comes to big data, advertisers who provide clear, accessible information and frequent updates about how data are collected and used are more likely to win the favor of consumers and regulators.\n\n<center>[Find out more about BehaviourExchange](https://behaviour.exchange/en/individuals/)</center>\n\n***BehaviourExchange – how it’s done***\nAs a company that is well aware of the importance of transparency and trust, BehaviourExchange – a platform for web user profiling and real-time content customization – has based its entire business model on mutual benefit.\n\nBehaviourExchange uses Big Data to create anonymous user profiles and ‘recognize’ a visitor the moment he enters a website, thus making it possible for a website to automatically adjust its content and ads to the visitor’s interests, personal characteristics, likely needs, and preferences.\n\nIn a time when users are constantly bombarded by countless ads on every website they visit, all trying to sell them something, this approach offers a much less invasive means of consumer communication. Users get to see more of what they are interested in and less junk advertising, not aimed at them in the first place. They can immediately find relevant products and services, tailored to their needs, instead of getting bombarded with irrelevant content and ads.\n\nFor B2C businesses, this means they can address their consumers in a more direct and cost-efficient way, without shooting in the dark with ad campaigns, based on unreliable targeting. With BehaviourExchange, B2C businesses will know the demographic and psychographic characteristics of their customers so they can create a positive, targeted, proactive and consequently much more successful interaction with them in real time.\n\nWebsites that decide to participate in the BehaviourExchange network are offered a free service of exchanging traffic with thousands of partner websites, which hugely expands their reach.\n\nhttps://ico.behaviour.exchange/wp-content/uploads/2018/03/bexnaslovna-1024x470.png\n\nThis way, BehaviourExchange proves that Big Data, when used responsibly and transparently, can benefit all parties involved in the process – and not only the tech giants, as is the case with Facebook, Google, and Amazon.\n\n\n<center>[Follow BehaviourExchange on Facebook and never miss an interesting story!](https://www.facebook.com/behaviourexchange/)\n\n\n\n[This article was originally published on BehaviourExchange official website.](https://behaviour.exchange/en/transparency-build-trust/)</center>\n\n</div>",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/behaviourexchange/5-ways-you-can-cut-your-online-marketing-costs-and-get-better-results-from-it-7c799b0a61c0",
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      "body": "https://behaviour.exchange/wp-content/uploads/2018/10/profimedia-0102607756-1024x685.jpg\n\nIn order to become more profitable and competitive, many companies are faced with the challenge of cutting costs. The marketing experts at [BehaviourExchange](https://behaviour.exchange/en/) prepared a Top 5 list of advice that will help you find and make use of your savings potential.\n\n***Cut the costs (and not the effect)***\nThe easiest way to save marketing money is axing the measures. This can provide short-term savings and increase ROI.\n\nBUT, this is certainly not in the sense of long-term cost optimization. Rather, it should be about marketing activities and optimizing activities. After all, marketing itself is a sensible long-term investment in future success and should boost sales.\n\n***Strategic optimization demands a system***\nBefore costs can be reduced, you have to determine what costs are incurred in marketing and why. In order to sort out ineffective measures, marketing goals and measurement criteria must be defined. Clear targets also ensure that marketing can focus on the really important measures. A regular performance check helps to detect less successful measures and gives you the opportunity to optimize these measures.\n\n\n\n***5 ways you can cut back your marketing costs***\n1. Focus – Cutting back costs wisely means investing in marketing in a meaningful way at the same time. Therefore, focus on the essential goals and only implement measures that only contribute to the achievement of the goals set.\n\n2. Consolidate – For large runs, the unit costs decrease. Long-term, forward-looking planning helps to design orders that reduce costs. In addition, with a long-term planning, you have enough time to compare providers and negotiate prices!\n\n3. Minimize scatter losses – Avoid expensive marketing using the “watering can principle” and rather rely on targeted marketing. The prerequisite for this is an exact definition of the target group and an orientation of the activities specifically for this target group.\n\n4. Choose cost-effective media – The Internet is ideal for making a big impact with relatively little use of resources. Find out how a stronger focus on online marketing can support your goals\n\n5. Forming alliances – In co-marketing, at least two companies work together in marketing and share the costs incurred. An example of this is Bosch, who recommends Calgon for his dishwashers in the commercial. Strategic alliances can also make sense, for example, to buy cheaper.\n\nThe BehaviourExchange digital marketing platform can help you with all 5 of the above saving measures. Find out how it works on the [official website!](https://behaviour.exchange/en/)\n\n[This article was originally published on BehaviourExchange official website.](https://behaviour.exchange/en/)",
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      "body": "<div class=\"text-justify\">\nhttps://behaviour.exchange/wp-content/uploads/2018/10/profimedia-0356735486-1024x682.jpg\n\n>This article is brought to you by the marketing experts at BehaviourExchange\n\nGeneration Y: People born between 1980 and 1990 who entered the professional world around the turn of the millennium. Therefore, they are known today as “Millennials”. They replaced Generation X and are not infamous for nothing. They are considered freethinkers who like to overestimate themselves.\n\nWhether you consider the Millennials to be narcissists or a misunderstood generation of the Millennium, you will surely agree: whoever is so special requires special marketing. After all, those born between 1980 and 1990 are now students and workers in the late 20s to 30s, and thus important potential customers for most companies worldwide.\n\nProduct customization & marketing personalization\nhttps://youtu.be/-ouMT4NG6Vg\n\nOf all the marketing strategies that have been in place since the very beginning of the Internet, customization and personalization are probably the only strategies Millennials really jump on. We’ll tell you why that is. In advance, a more precise definition:\n\nAt first, both terms sound pretty similar. In another context, they can even represent legitimate synonyms. However, in the digital world, they describe two completely different methods. The term “customization” was defined in 1987 by Stand Davis in his book “Future Perfect”. He speaks of “mass customization” and the offer of broad market products and services that can be customized to meet a specific customer requirement. The sports brand Nike, for example, today offers an individual composition of their sports and leisure shoes. Customers can freely choose the colors, patterns, and design in the online shop, creating a tailor-made product to their own personal taste. In short: In contrast to classical mass production, customization allows consumers to create their own unique product according to their individual tastes.\n\nPersonalization, on the other hand, is a marketing strategy that actively starts within the company. It aims for a tailor-made, direct customer approach that addresses the individual needs and requirements of individual visitor groups. The concept of digital personalization can be traced back to 1993 when Don Peppers and Martha Rogers worked on the idea of customizing their customer approach in The One to One Future.\n\nIf you have ever received an e-mail that uses your first name in the subject line if you have been offered product recommendations on a website or content that was customized to your gender or previous purchases, you have also experienced personalization. The sender tried to send an individualized message only to you with the intention of standing out and attracting your attention. The goal is, of course, to get you to buy his product or service.\n\n***Customization – why does it work?***\nThe parallels of both marketing strategies are obvious. Both aim to give the customer the feeling that their individual wishes and interests are understood and valued. Both respect the expression of personal requirements, tastes and experiences. The feeling of having a very special connection to a brand can be evoked by both customization and personalization.\n\nIf you take a close look at the definition of Generation Y at the beginning of this article, you can understand why many companies rely exclusively on customization and personalization. However, another important reason for that is that Millenials tend to ignore conventional marketing approaches and in many situations, they are simply too distracted (keyword: information overload). Likewise, traditional marketing does not consider Generation Y’s affinity with the world of social media and its lively interaction with social networks.\n\nWhat makes customization so effective in e-commerce? It’s quite simple: Anyone who individualizes a product online has spent at least a short amount of time and effort making adjustments. This very personal input binds the user emotionally to the product. Thus, the likelihood that it will actually complete the buying process is significantly higher than in any other e-commerce scenario. Also, the seller has the chance to demand a higher price successfully.\n\n***Marketing personalization***\nMillennials demand a customer-oriented shopping experience. An experience that makes them feel appreciated and special. Whether in the shop or online – the active interest in the buyer binds customers. The best way to express this is by taking a close look at your customer group – keyword: big data – and making sensible use of all the information collected for a personalized customer approach.\n\nProduct customization is determined by the users. With personalization, on the other hand, companies deliberately bring added value to a product or service offering. The provider determines the personalization measure.\n\nBy nature, we want to have everything under control. Website personalization is the ideal image for this desire. Are you on a bargain-hunting for kitchen utensils at your favorite supplier? A personalized advertisement that brings together everything you’re looking for – low prices and the right product recommendations at the perfect time – subconsciously creates a sense of control. As if your very individual requirements are magically captured and implemented automatically. Who could say no?\n\nAlso in terms of information overload – the problem is omnipresent in today’s marketing – personalization can help. It can limit the number of different ads a user is exposed to, and the targeted messages stand out more by addressing the wishes and interests of the consumer.\n\nWhile personalization and personalization methods are completely different in their implementation, they both work with the deep-rooted need for self-expression and realization of personal needs – as well as the limited attention span of the millennials. To reach Generation Y in e-commerce, both product customization, as well as website personalization, can be invaluable tools.\n\n[**Follow BehaviourExchange on Facebook and never miss an interesting story!**](https://www.facebook.com/behaviourexchange/)\n\n[This article was originally published on BehaviourExchange official website.](https://behaviour.exchange/en/customization-vs-personalization-two-marketing-approaches-for-generation-y/)\n</div>",
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      "author": "share2steem",
      "body": "Hi **bexbehaviour** !\n\nDo you know **<a href='https://share2steem.com'>Share2Steem</a>** ?\nIt's a new application that allows you to automatically post on Steemit what you publish on Instagram, Twitter or Youtube.\nThis way **you can build your community here on Steemit and on your traditional social media at the same time, and with no extra efforts !**\n\nFor the latest news about the Share2Steem application, visit our @share2steem profile.\n\n<a href='https://share2steem.com'><img src='https://i.imgur.com/dX60V3Z.gif'></a>\n\nSee you soon on https://www.share2steem.com\n\n<sup>This message is generated automatically and only once per user. We won't bother you again.</sup>",
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      "body": "<div class=\"text-justify\">\nhttps://behaviour.exchange/wp-content/uploads/2018/10/profimedia-0006208104-1024x682.jpg\n\n[This article is brought to you by the marketing personalization experts at BehaviourExchange](https://behaviour.exchange/en/)\n\nMarketing has changed significantly over the last two decades and one of the most important recent marketing trends is personalization. Technological advancement in recent years brought about new opportunities for ever more accurate targeting and personalization of messages which will eventually replace inefficient general and impersonal marketing strategies.\n\n***Consumers’ attention & content personalization***\nInternet users have become virtually blind to advertising and content that doesn’t interest them. Relevance to the user is key. During the purchase process consumers are likely to notice content that promises to help them gather information to make a good decision.\nIf advertising used to be thematically adapted to the respective environment – for example, advertising for women’s footwear on pages that revolve around fashion, or advertising for winter tires in forums for car enthusiasts – today, you go one step further: users receive advertising that goes to them their interests or previous surfing habits, or are assigned to specific target groups, each receiving different offers.\n\nEspecially in the last couple of years, Big Data has been one of the buzzwords that dominate the IT world. More and more companies are collecting vast amounts of data without being able to fully utilize it. The potential of this knowledge of the individual customer is finally materializing: businesses can use it for better and more accurate targeting and to personalize their communication.\n\nIn the field of personalization of offers and content, BehaviouExchange goes further than other marketing services by creating a tailored online environment for each visitor. By customizing media content as well as offers of products presented on a website to each visitor’s personal characteristics, wishes, needs, past behaviour etc., the platform aims to exclude all that is irrelevant to the individual user.\n\n[Find out more about how B2C businesses can boost their sales & cut marketing costs with BehaviourExchange!](https://behaviour.exchange/en/)\n\n[This article was originally published on BehaviourExchange official website.](https://behaviour.exchange/en/)\n</div>",
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      "body": "<div class=\"text-justify\">\n\nhttps://cdn-images-1.medium.com/max/1200/1*yBaVQhG4rHPtrdumO7-3WA.jpeg\n\nMillennials are digital natives, so it comes as no surprise that the brands 18- to 34-year-olds talk about mostly come from the digital world. But there are also notable exceptions as the [YouGov](https://today.yougov.com/) Millennials Ranking shows.\n\n***NETFLIX, IKEA, WHATSAPP & CO***\nEspecially Netflix is currently on every millennial’s lips: Almost 80 percent of the respondents said that they had talked about the streaming service in the past two weeks. Followed by Ikea, a classic brand. The Swedish furniture retailer enters the top 10 with around 74 percent. Apparently, the recent communication offensive by the furniture giant has been a success. Close behind them are WhatsApp, Amazon, Facebook, eBay, and Amazon Prime Video, all brands exclusively present in the digital world.\n\nThis shows that a cleverly devised communication strategy can put a brand in everybody’s mouth and, more importantly, on everybody’s mind. And today, there are [extremely powerful tools](https://behaviour.exchange/en/)\n available to those brands and businesses who seek to level up their communication efforts.\n\n<center>[**Follow BehaviourExchange on Facebook for more marketing news!**](https://www.facebook.com/behaviourexchange/)\n\n\nThis Article was originally published on [BehaviourExchange official website](https://behaviour.exchange/en/).</center>\n</div>",
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      "body": "<div class=\"text-justify\">\nhttps://behaviour.exchange/wp-content/uploads/2018/10/profimedia-0342141542-1024x683.jpg\n\nSelecting and reaching the right audience is a crucial factor in digital marketing as the performance of your marketing campaigns depends on it considerably. So let’s take a look at some of the most effective targeting methods available today.\n\n***Sociodemographic targeting – readily available but not very precise***\nSociodemographic targeting uses – as the name implies – socio-demographic aspects such as age, gender, occupation or income to deliver content, advertisements and other messages to the right target group.\n\n<center>[**This article is brought to you by the targeting specialists at BehaviourExchnage!**](https://behaviour.exchange/en/)</center>\n\nThe data for this is used anonymously in most cases since otherwise, it requires the explicit consent of the respective user (opt-in). Normally, the success of this measure is very closely linked to the accuracy, completeness, and volume of the information provided. However, there are already providers in the market who can fill in any gaps in these data sets with the help of artificial intelligence (AI) and machine learning, so that even with small data sets good targeting is possible. The available user data is the basis for the ‘training of the machine’, which is then able to make extrapolations.\n\nSuch targeting can be useful if you know that the segment you are approaching is not well defined and your focus is on brand awareness. Consider sociodemographic targeting as a high-reach approach. The instrument is not very precise, so the message is not really tailor-made – but sometimes this is not necessary (think of a brand like CocaCola, for example).\n\n***Keyword targeting – considerably more precise***\n<center>https://behaviour.exchange/wp-content/uploads/2018/10/profimedia-0307397748-300x238.jpg</center>\n\nKeyword targeting makes sense if companies already know a little more about their target audience or want to cut scattering losses (which definitely arise in socio-demographic targeting). For this, individual categories are defined in order to describe a target group in more detail. This can be, for example, the category “winter sports”. Within this category, key terms such as “skiing”, “winter holidays” or even the names of specific mountain regions can be created. Algorithms now find in the content analysis the pages on which these keywords fall and by the user analysis those cookies or user profiles that have interacted with these pages.\n\n***Semantic/contextual targeting***\nUnlike keyword targeting, this form relies on semantic analysis of published content to find suitable ad space. For this, the entire website is technically crawled according to linguistic aspects and also examined for moods (positive/negative) and ambiguities. Thus, advertisements can be placed where editorial content supports or at least does not contradict the advertising message.\n\n***Behavioral targeting***\nBehavioral targeting is the hottest technique these days and also the most controversial. It allows marketers to track users’ site “hopping” with the help of cookies to design models and behavioral patterns for targeting users. These models can be used to serve ads and other content that is relevant to those same individuals across various sites. It is probably more cost effective to use behavioral as opposed to contextual targeting because there are more contact points with the same customers.\n\n***Campaign (re)targeting***\nSome service providers also offer campaign targeting. Here, users who interact with a particular campaign (clicked on an ad) can be targeted directly to a new campaign or even coordinated with the frequency of ads within a multi-platform (DSP) campaign. In practice, this approach is especially useful for those companies that have already had a successful campaign with their service provider and want to increase the ROI again in the second step.\n\nAgain, there is a downside: not every user who has clicked on an ad is really interested in the product shown. Maybe he has decided after the click that he doesn’t like the advertised item and now he is literally chased by it. Here it makes sense to match the campaign data again and again so that such cases can be sorted out quickly.\n\n***Lookalike targeting***\nIn general, the more detailed the targeting (that is: the more attributes, categories or limitation sizes), the smaller the target group. That is, if several of the above-mentioned types of targeting are combined, the scattering losses are very small, but the targeted audience may just be too small to be truly effective. However, there are already solutions to this problem. Namely, it is possible to use this audience only as a starting point (a so-called seed audience) and filter out further profiles that match those characteristics in your own data sets or in major exchanges (Look-alike modeling). This way, you can be sure that your extended audience is large but also detailed enough to cost-effectively bring very specific messages to the market.\n\nThis approach also works when an advertiser wants to use existing customers as the basis for an extended audience definition. For this, he takes the output data of let’s say 1,000 customers and calculates a target group of 500,000 potential customers in a specific product category.\n\n***Only the sky is the limit! No, wait…***\nThe new General Data Protection Regulation (GDPR) will inevitably restrict the available and usable data for these targeting techniques. For example, sociodemographic data will not be available for broad targeting at the extent we see today. It is to be expected that companies increasingly refer to their so-called “legitimate interest” in order to be able to carry out targeting measures. Without any doubt, keyword and semantic targeting will become more and more important along with other sophisticated methods. Speaking of which, find out how a new digital platform called [BehaviourExchange](https://behaviour.exchange/en/) can help you with all your targeting requirements – just in time for your Christmas campaign!\n\n<center>*For more interesting articles, follow BehaviourExchange on [Facebook](https://www.facebook.com/behaviourexchange/) and [Twitter](https://twitter.com/BEX_platform)!*\n\n\nThis Article was originally published on [BehaviourExchange official website](https://behaviour.exchange/en/find-out-which-targeting-method-you-should-use-in-your-b2c-christmas-campaign/).\n</div></center>",
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      "body": "<div class=\"text-justify\">\nhttps://behaviour.exchange/wp-content/uploads/2018/10/profimedia-0346318306-1024x682.jpg\n\nThe slogan “Content is King” is old, but still completely up to date. Many online retailers have great products or offer unique services, but they do not manage to convince the visitors of their websites.\n\n*This article is brought to you by [BehaviourExchange](https://behaviour.exchange/en/), a digital platform that will save Internet users from irrelevant junk.*\n\nMany companies, including major well-known ones that have been on the market for a long time, are not getting the distinction between classic marketing, such as TV advertising, and online marketing, and prefer to overspread their website with outdated marketing blah – instead of focusing on what visitors actually want. And that is good content.\n\nTherefore, we would like to present 3 key rules for a good website.\n\n**1. ADVERTISING SHOULDN’T FEEL (OR LOOK) LIKE ADVERTISING**\nOf course, your website is supposed to sell and for that, you have to advertise your products. BUT the advertisement should not look like advertising.\n\nWe face thousands of ads every day. However, our brain is trained to work as efficiently as possible and to distinguish important from the unimportant information before we consciously perceive it. Try to remember at the end of a day all the advertising messages you have stumbled upon. You probably will not even be able to remember 10. The last thing a user would like to find on a website when he is looking for information relevant to him is advertising. A well-known consequence of this is the so-called banner (ad) blindness effect.\n\nBecause of that, flat advertising language should be avoided as much as possible. Instead, try to get people’s attention to your product. Just try and let the advantages or the special features of your product make the persuading work. According to a [study by John Morkes and Jakob Nielsen](https://www.nngroup.com/articles/concise-scannable-and-objective-how-to-write-for-the-web/), users reject everything that sounds like marketing or overblown customer talk, and instead, they prefer factual information.\n\nWeb content should, therefore, be produced as editorial text, testimonial, advice or even as a study for the users. It should address the needs of users. Particularly in the case of editorial texts, it is possible to win the favor of users by highlighting important buzzwords, even if they only “scan” or “skim over” the text. These buzzwords help to communicate specific facts succinctly and convincingly.\n\n**2. A WEBSITE SHOULD BE RELEVANT FOR THE VISITOR**\nMany website owners invest a lot of money and time to get traffic to their site, but then what? Traffic alone makes no money.\n\nTo get the desired effect, the visitor’s search query must be answered. This means that the user should immediately recognize what he is looking for, find a solution to his problem or a need should be aroused.\n\nWith the vast amount of information on the internet, a website has only a few milliseconds to convince. At this very moment, the user decides whether the content is relevant to him or not. Many factors play a role, such as the headline. It is usually the first anchor where the users orientate themselves and get a sense of whether the found content corresponds to what they are looking for. It must arouse the interest of the user and he is literally drawn into the page. Curiosity, a sense of urgency and above all emotions are the right tools here.\n\n**3. CONNECT WITH THE VISITOR**\nEven if you’ve done everything right in the first two steps, users may not want or do not feel they need your product or service right now. Only a few users buy during the first visit. In this situation, the fish jumps off the hook and you probably will not find it again in the big sea.\n\nExperience shows that most of the users do not buy immediately. Especially in consumer electronics, most users research thoroughly before buying. That is why it is important to at least get in touch with as many potential customers as possible.\n\nAsking a user for his email address might be old-school, but it is a simple and harmless way to build a relationship with him. Trust plays a big role here. In order for the user to give you his e-mail address, you should communicate the benefits to him and assure him that his data is in good hands with you.\n\n<center>[***FOLLOW US ON FACEBOOK AND NEVER MISS AN INTERESTING STORY!***](https://www.facebook.com/behaviourexchange/)</center>\n\n</div>",
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      "body": "https://cdn-images-1.medium.com/max/800/1*HE_01hKgDCe8t6-b3titMg.jpeg\n\n<div class=\"text-justify\">\n\nAs data collection has become more sophisticated, *content personalization* has gotten easier in some ways and more complicated in others. Starting out as a buzzword, this marketing approach now determines the way companies communicate with its customers.\n\n# People actually demand personalized content\n\nAttention has become a precious commodity in the digital age. Web users in the US spend about the same amount of time sleeping (an average of 7.8 hours per day) as they engage with digital content.\nThat’s one of many eye-opening findings in a [new research report from Adobe](https://www.cmo.com/features/articles/2018/1/31/adobe-2018-consumer-content-survey.html#gs.aLOGI=U), which surveyed over 1,000 consumers. The number of digital consumption hours is even higher for Millennials, who on average spend 9.6 hours per day consuming digital content.\n\n> “The challenge today for brands is that there’s so much more content being created, and so it has become very competitive in terms of getting people’s attention,” said Loni Stark, senior director of strategy and product marketing at Adobe. “It’s becoming harder and harder to stand out. That’s why many brands are setting the bar higher by engaging with customers on a personal level with content and messaging that is personalized, relevant, and more likely to garner engagement.”\n\nPersonalization strategies are becoming a necessity for companies that want to effectively compete in the online landscape.\n\n# Non-personalized content as a sales killer\nIndeed, 67% of respondents to the Adobe study said it’s important for brands to automatically adjust content based on their current context. And if they don’t? A huge 42% of respondents said they get annoyed when the content is not personalized. Another 33% get annoyed when the content is poorly designed, and 29% hate it when content isn’t optimized for the devices they use. What’s more, a whopping 66% of consumers said facing any of these situations could stop them from making a purchase.\n\n# Personalized content — how to do it?\nSpeaking to every member of your audience as an individual hasn’t been possible up to this stage of the marketing technology game. However, new technology can do just that. As AI gets better at understanding individuals and predicting their preferences and actions, personalized marketing is becoming a reality. [Find out how B2C businesses can use the new BehaviourExchange platform to personalize their communication with their customers!](https://behaviour.exchange/en/?utm_source=steemit&utm_medium=article&utm_campaign=awareness&utm_content=Personalized%20content%E2%80%8A-%E2%80%8Aa%20trend%20with%20big%C2%A0impact)\n\n> [Join the Telegram group to keep up with the progress of BehaviourExchange.](https://t.me/behaviourexchange)\n\n</div>",
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      "author": "cheetah",
      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://artplusmarketing.com/b2c-companies-pass-up-sales-opportunities-by-not-knowing-their-web-visitors-523c18166a59",
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      "body": "<div class=\"text-justify\">\nhttps://behaviour.exchange/wp-content/uploads/2018/10/profimedia-0235894778-1024x725.jpg\n\n\n\nBusinesses of all sizes are embracing digital marketing strategies to grow brand awareness, pull in revenue and create impact. However, building a website’s traffic is one thing. Converting traffic into sales is quite another.\n\n***Don’t get lost in the noise***\nIn a world where users are constantly bombarded with content and ads that try to sell them something, only the messages with a personal touch will come through.\n\nIn the early stages of information gathering and the buying process, the Internet has become the preferred source of information for potential customers. This makes the website of a company one of the most important points of contact for prospects and potential new customers. Online marketing with its many possibilities has also become established over time as an integral part of successful concepts for lead generation and customer acquisition.\n\nWhen someone visits a website, there is often a clear interest in the services or products offered there. However, according to recent conversion rate studies, only a very small part of all visitors are identified by completing a form, writing an e-mail, or picking up the phone. The rest disappears again and often does not come back. Even the best online presence and great service do not prevent a lot of visitors from leaving a page before the company has the slightest chance to get to know them.\n\nTo attract visitors with clearly defined characteristics to their websites companies today have to pay for advertising campaigns run on platforms like Google or Facebook. They can direct visitors from various advertising campaigns to different subsites (landing pages). However, they still do not know the characteristics of the visitors coming from other sources that represent the majority of their traffic.\n\nBusinesses are unable to proactively engage with their target customers in real-time, as they remain oblivious to their demographic and psychographic characteristics.\n\n***Know your web visitors and turn them into customers***\nA new and very exciting solution is being developed by a startup called BehaviourExchange. They are working on a service that can understand a web visitor’s demographic and psychographic characteristics as well as their short-term and long-term sentiments.\n\nThe project is run by a team of media, marketing, and IT experts, psychologists and Big Data scientists who use AI and machine learning to process gargantuan amounts of data and create personal profiles of web users. Their service will enable businesses to identify relevant consumer segments in real-time. They will be able to identify visitors as they visit their website and engage with them proactively, offering information about the product or service that suits them (i.e. their profile) best.\n\nThe platform will be decentralized using blockchain technology and will use its own cryptocurrency (BEX) to warrant safe transactions and incentivize interactions.\n\n***Data safety today is a priority***\nNew technologies such as user profiling, artificial intelligence, machine learning and advanced algorithms all form the basis for communicational innovation. Businesses can communicate with their target customers in ways not seen before and companies like Facebook and Google have been exploiting the access to personal data for years. However, recently that data abuse has led to a lot of bad press (remember Cambridge Analytica?) as well as shocking tangible results (Brexit). New regulations (like the GDPR) mean that only the companies that based their business model on the ethical use of data and respect for consumers’ interests will thrive. BehaviourExchange takes care of its users’ data safety by not storing it in the first place. Instead, personal information remains in the possession of the users who can at all times decide whether or not to share it with the platform. That way, BehaviourExchange creates a power balance among web users, businesses, the media, and other stakeholders.\n</div>",
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      "body": "<div class=\"text-justify\">\nhttps://behaviour.exchange/wp-content/uploads/2018/09/profimedia-0379219800-1024x680.jpg\n\n\nThe term banner blindness (also ad blindness) is used when visitors to a website do not perceive banner ads or other elements and content that they perceive as advertisements. Ads can be found almost anywhere on the internet. They traditionally have standard sizes and are placed in specific places on the website.\n\nAt first, web users deliberately try to ignore any form of ads as they find them either irrelevant, useless, misleading or just annoying. However, after some websites with similar advertisements, the human brain is already conditioned so that everything that looks like advertising is unconsciously ignored. This habituation effect means that users also ignore informative, useful content if it happens to resemble ads. This resemblance can be either due to similar formatting and graphic design, or linguistic traits (remember clickbait?).\n\n**The rise of banner blindness**\nThe early ad banners in the history of the Internet were very successful because at that time there were only a few websites and in the minds of the users there was no automatic processing of the content. Thus, [the first banner ad](http://thefirstbannerad.com/) in the history of the Internet has a CTR (click-through rate) as high as 44 percent.\n\nNowadays, a click-through rate of 0.05 percent is already considered a good result. Banner blindness is evidently a widespread “affliction” that, according to [a study carried out 5 years ago](http://www.adotas.com/2013/03/study-86-of-consumers-suffer-from-banner-blindness/), affected 86 percent of global Internet users.\n\n**The cure**\nThere are many ways for publishers as well as advertisers to counteract banner blindness. Essentially, it all comes down to avoiding any visual or stylistic resemblance between the content of a website that would actually be of interest to visitors and advertising.\n\nAdvertisers are very aware of that, so they came up with creative ways of masking advertising as content which subsequently led to modern-day content blindness. A domino effect.\n\nThe only way how publishers, advertisers and B2C businesses today can gain the attention of online users in an Internet, so cluttered with junk content, clickbait and sneaky ads, is to dramatically change the way they communicate and interact with the public.\n\n**Be relevant, useful and adjust your message to the recipient**\nWith this challenge in mind, a team of experts in the fields of digital media, marketing, computer programming, artificial intelligence, and big data analysis designed a smart solution that could radically change the way we use the Internet.\n\nThe digital platform they created, called [BehaviourExchange](https://behaviour.exchange), automatically adjusts the content of websites to each visitors ‘profile’. The way the BehaviourExchange system creates these profiles is understandably complex. Not only does it rely on state of the art technology such as advanced profiling algorithms, machine learning, and analytic expertise, but also on its ethical premise to create a democratic Internet, tailored to each user.\n\n**User profiles for content personalization**\n*The BehaviourExchange profiles follow the strict GDPR data protection guidelines and are created at the request of the web users who also store them on their personal computers. Profile owners stay in control of their data and can at any time decide not to reveal the profile to the system.*\n\n\nProfiles consist of an intricate collection of demographic, psychosocial, behavioral information, ranging from age, gender and profession to users interests, needs and wishes. They serve as some sort of identification that enables websites to adjust their content to each visitor the moment they enter the site. For regular web users, this simply means less irrelevant junk content and more of what they are actually interested. For publishers, BehaviourExchange presents a new way of connecting with their visitors on an almost personal level.\n\nAdvertisers and B2C businesses can use this platform to reach their customers and present products and services they actually need and want. This eliminates the need for advertising trickery, intrusiveness, and deception while at the same time dramatically reduces advertising costs and boosts efficiency. A win-win solution, waiting to change the online world.\n</div>",
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