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      "body": "Every few years a social media platform will expand its reach and add new features.\n\nAt first, everyone laughs and jokes how so and so “should just stay in their lane.”\n\nThe first time I thought this was when Facebook Messenger was introduced (way back when). “Hah, why do I need Facebook Messenger if I have AIM and texting?”\n\nFast forward to today, and right now I have six Facebook Messenger chats going at the same time. It’s an incredibly easy way to stay in contact with friends all over the globe. Who woulda thought.\n\nThe same thing happened when Instagram and Facebook added Stories. “Hah, why do i need Instagram Stories, when I have Snapchat?” The memes were everywhere:\n\n![](https://i0.wp.com/media.licdn.com/mpr/mpr/AAIABADGAAAAAQAAAAAAAAyVAAAAJDE4YjAxZjllLTM0MTktNGZhMC1hMzQxLTA0ZmMxNWI1YmMwNw.jpg?resize=578%2C603&ssl=1)\n\nAt the time the jokes were funny, and we thought stories would be the next fad to come and go…boy were we wrong!\n\nTake a look at the graphic below. Five months after release, Instagram Stories eclipsed number of Snapchat users. After a year of use, Instagram Stories is on track to double this number.\n\n![](https://i1.wp.com/media.licdn.com/mpr/mpr/AAIABADGAAAAAQAAAAAAAAyUAAAAJDBmOGZiNDRhLWVhZDQtNGY0MS04YWM3LTA1ODIwZGYzOGM3ZQ.png?resize=684%2C359&ssl=1)\n\nWhy do I mention stories in a post about food? Good question.\n\nThe reason why is that when it comes to social media (or anything, really) people will pick the easiest option 99% of the time.\n\nUsing Snapchat and Instagram Stories provides the same user experience. The difference? Snapchat requires an entire app, doesn’t DM, and doesn’t keep your profile all pretty like IG does.\n\nInstagram provides a comfortable and familiar platform..PLUS stories.\n\nAnother example is news articles. Why download the CNN app, when you can Like their page and instantly get every article straight to your newsfeed? Easy.\n\nFollowing this same reasoning, we see that Facebook has announced that [you can now order food on Facebook.](https://newsroom.fb.com/news/2017/10/order_food/)\n\nI can hear the critics now…”hah, stay in your lane Facebook, we already have UberEats and Postmates.”\n\nNot so fast. People increasingly go to Facebook for local recommendations. How many times have you gone to a business’ Facebook page before ordering?\n\nNow – Facebook has made the user experience that much easier, by allowing you to purchase food right there on your phone, without switching apps.\n\nZuckerberg – great job, bro. This constant innovation is what keeps people on your platform.\n\nFacebook knows the more people can do on their platform, the more people will use it. Why do you think they push videos so much these days?\n\nIf your business isn’t active on Facebook, now is the best time to start. Your page will become more and more important everyday, for creating and nurturing your online reputation.",
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      "body": "If you haven’t already checked it out, Facebook recently made an announcement about their new transparency policies. After getting wrecked by the U.S. Federal Government’s Russia investigation, Facebook, Google, and Twitter are on the defense to appease the government.\n\n(This post is not political, I promise)\n\nIn case you missed it, [here’s the announcement.](https://newsroom.fb.com/news/2017/10/update-on-our-advertising-transparency-and-authenticity-efforts/)\n\nThe most important line is this (emphasis mine):\n\n_“Starting next month, people will be able to click “View Ads” on a Page and view ads a Page is running on Facebook, Instagram and Messenger —_ **_whether or not the person viewing is in the intended target audience for the ad._** _All Pages will be part of this effort, and we will require that all ads be associated with a Page as part of the ad creation process. “_\n\nThis is crazy, in my opinion.\n\nANYONE will be able to go to a Business Page and see exactly what ads they’re running.\n\nIn the past, if you weren’t in the target audience (location, demographics, interests) you had to “hack the system” a bit to see your competitors ads. There were two methods to do this:\n\n1. Use spy tools, which were always shut down by Facebook\n2. Trick Facebook into showing you the ads, by convincing Facebook you’re in the ad’s target demo (I wrote about [how to do that here](http://mccartyleads.com/2017/10/27/find-competitors-facebook-ads-without-using-spy-tools/)).\n\nThe reason why you have to “hack” to find ads is that they’re listed as “dark posts.” These posts are posted covertly and only shown to people in the target audience.\n\nNow? All of that is changed. If you want to see your competitor’s ads (or anyone’s ads, really), all you have to do is go to their page. That’s it!\n\nIn my opinion, this is absolutely crazy. Facebook is overreacting and trying to be as transparent as possible to look good for the public. Their reputation is on the line right now with all the Russia stuff, so they’re doing all they can to look good for the people.\n\nI understand that, but for advertisers, this is not a good thing. For businesses, it’s even worse.\n\nThis update means that when you publish an ad, guess what, your competitor can INSTANTLY duplicate it.\n\nIf you start using a new offer (30% off, free fries w/ purchase, etc.), your competitor can see that and go lower, instantly\n\nIf you start using new ad copy or images, your competitor can instantly rip it off and do the same thing.\n\nI get what Facebook is doing, but this will make the advertising market that much more competitive.\n\nSo how do we fight back? Here are the keys to success in my opinion:\n\n**A Truly Unique Sales Proposition**\n\nYour Unique Sales Proposition has to be bulletproof. It’s time to double down on the uniqueness of your brand.\n\nThere’s nothing special about 30% off French Fries, if everyone has the same recipe, but if your product is unique, customers will pour in. Anyone can offer 30% off fries, but how many fast food places can offer Waffle Fries?\n\nNone – except Chik-fil-A. It’s time to take everything unique about your business and magnify it even more.\n\nIf you don’t know what makes your business unique, get to the drawing board, and figure out what makes you special.\n\nFind the characteristics of your biz that no one can rip off, then amplify those characteristics in your ads.\n\n**Create Ads That Can’t Be Copied**\n\nDespite my doom and gloom writing above, I don’t think this is really the end of unique advertising. There’s still plenty of ways for advertisers to present ads that their competition can’t rip off. Here’s how.\n\n1. **Video** – Takes time and money to produce, and shows much more detail about the business, which is hard to reproduce. Video is killing it on Facebook right now, and videos made with love and care will continue to go a long way.\n2. **No Stock Images** – The days of boring ads images are over. You have to use images that are of your actual business and employees, to use the ad to walk people in the door (before they actually do).\n3. **Creative Copy** – Gone are the days of boring ad copy. Anybody can write “30% off now, come in.” _Boo-riing._ Businesses will now compete for who can write compelling copy that positions their biz above the rest, grabs the reader’s attention, and drags them through the sale.\n\n**Overall**, I think this update is an overreaction from Facebook. When they roll out these changes, there will be a flood of complaints from advertisers and businesses. By this time the public scrutiny over “Russia” will die down, and Facebook will turn down the transparency.\n\nUntil then, it’ll be a cut throat market for advertisers. Your ads have to be completely on point, ready to push back against the competition. If you aren’t sure if your ads are up to par, here’s how to make sure [your Facebook Ads don’t suck.](http://mccartyleads.com/8-reasons-facebook-ads-suck-free-report/)",
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      "author": "kylo",
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      "body": "Great Compilation❤️ of info! Thanks.👀",
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      "body": "Do you want to go behind the scenes and see what ads your competitors are using?\n\nMaybe you’re running ads, maybe not. Either way, there is massive value is seeing what your competitors are doing.\n\nIf you’re running ads, realize that you’re competing against your competitors for the ad space. Facebook is not a billboard, where you purchase a finite ad placement. You purchase an opportunity to compete in the marketplace, against every other advertiser.\n\nThis is why it’s critical to see what your competitors are doing. You do not want your ads to be too similar to the competitors, or it’ll blend in. You also don’t want to be overshadowed by a powerful or outlandish ad, so make sure you check what they’re doing.\n\nIf you aren’t running ads, checking out your competitors offers you the opportunity to get some inspiration. Take a look at what kind of angle they’re using, then advertise something DIFFERENT so you can stand out.\n\nAnother reason to check your competitor’s ads is to see what **offers** they’re using in their ads. No matter what niche or industry, effective advertising needs an offer. Whether it’s a discount, or free upgrade, every ad needs good “bait.”\n\nLooking at your competitors ads will allow you to see what offers they’re using, so you can take it one step further.\n\nWhen they offer a week long trial, you offer two weeks.\n\nThey give a free eBook? You give a free BOOK.\n\nThey offer a book? You offer…two BOOKS!\n\nYou get the point. Take their offer, and one-up it.\n\nThis is why it’s necessary to look at your competitors, so you can deliver a strong ad and knock their advertising out of the water.\n\nIn this guide, we’ll discuss how to find your competitor’s ads organically. Alternatively, you could use “Facebook spy tools.” These third party sites pop up every few months, including WhichAdsWork, Addicted.io, Adplexity, etc.\n\nI’ve used these and have had success with them, but there’s one big problem…they always get shut down! WhichAdsWork was my favorite for a while, but unfortunately they had to shut down. One day I visited their page and saw this:\n\n![McCarty Leads WhichAdsWork](https://i1.wp.com/mccartyleads.com/wp-content/uploads/2017/10/Screen20Shot202017-10-2220at2012.29.0120PM.png.png?resize=624%2C160)\n\nNow, instead of depending on a tool to get my spying done, I use a more organic approach.\n\nIf I want to do a swipe file for all my competitors, here’s exactly what I do, step by step.\n\n\\#1 – Start a Spreadsheet\n-------------------------\n\nThis is the most boring step, but is definitely necessary. You want to set up a spreadsheet (or Google Sheet, which I recommend) to keep track of all the data. Columns include:\n\n- Date Viewed\n- Competitor Name\n- Competitor Location\n- Competitor Website (link)\n- Competitor FB Page (link)\n- Ad Copy\n- Ad Image (description)\n- Ad Targeting\n- Engagement (likes, shares, comments)\n- Date Posted\n\nThis will allow you to keep track of everything you see on the ad. Now, instead of browsing through tons of ads, you can look at this spreadsheet and analyze all your data.\n\nNow that you’re set up to record data, it’s finally time to see some ads.\n\n\\#2 – Like Their Facebook Page\n------------------------------\n\nThe first step to finding their Facebook Ads organically is to…like their Facebook Page.\n\nSounds simple, but it’s often overlooked. By liking their page, it puts you at the top of Facebook’s choices for who to get ads.\n\nIn order to see a specific business’ ads, we’re going to trick Facebook into think you’re EXTREMELY interested in this business. This will increase the odds that you’ll see an ad from this business.\n\nFacebook is smart and wants to drive ads to the right people. Even if you don’t select “people who like my page” in your audience, Facebook KNOWS that people who like the page are high quality leads. This means you’re likely to click, so they’ll show you ads.\n\nNow that you’ve liked the page, let’s take it a step further.\n\n\\#3 – Engage with the Page\n--------------------------\n\nt’s time to move yourself even higher up the “customer ladder” by engaging with their posts.\n\nFacebook counts engagement as likes (reactions), comments, and shares. Do any and all of these to consider yourself engaged with the page.\n\nThis will tell Facebook that you’re not just some random person who liked the page. You’re interested in what this page has to say, and you want to hear more. Facebook will interpret that as “please show me an ad!” and send you an ad.\n\n\\#4 – Visit their website\n-------------------------\n\nTo take it to the next level of customer priority, visit their website.\n\nAfter you do this, you’ll be in THREE “customer buckets” for this business – page likes, page engagement, and website viewers. If you aren’t seeing ads\n\nIf you don’t get ads after this, they’re doing something wrong, or not running ads at all.\n\nBonus: if you’d really like to spy on this business, see if they have the Facebook Pixel installed, and check what events they have firing. You can do this using Facebook Pixel helper.\n\n\\#5 – Install Turbo Ad Finder\n-----------------------------\n\nTurbo Ad Finder is a Chrome Extension that takes your Facebook Newsfeed, wipes out all your friend’s posts, and makes it..\n\n100% Ads\n\nThis might sound like a nightmare to some people, but if you’re trying to find ads, this is a blessing. Facebook spaces out paid ads at preset positions in between organic posts. Instead of scrolling through your newsfeed begging for ads, this extension lets you see ONLY ads.\n\n[Click here to download.](https://chrome.google.com/webstore/detail/turbo-ad-finder/kjbjojolojmokicddfeaamkodihccdcl)\n\nTurn this extension on, and keep scrolling until you see ads from this competitor. If they’re doing things correct, you should see an ad on the first try. If you don’t see any, refresh the page and try again.\n\nIf you refresh a few times and see NOTHING, it means they probably aren’t running ads. If you don’t see ads, and saw earlier that they have pixel installed, it just means you aren’t getting targeted.\n\nThe main reason you wouldn’t be targeted is for location. Even if you’re super interested in this business, it won’t matter unless you’re within their geographic specification.\n\nFacebook lets you choose not only between geographic areas, it also lets you choose between…\n\n- People Who Live Here\n- Everyone\n- People Recently Here\n\nIf you aren’t one of those, you won’t be hit with an ad.\n\nMost local business only do their location plus 10-20 mile radius, so if you’re outside that, you won’t get anything no matter how hard you try.\n\n\\#6 – Swipe\n-----------\n\nNow that you’ve found an ad, it’s time to swipe it. This is when you would go to your handy dandy spreadsheet and start filling out the columns.\n\nCopy the ad copy and paste it there for easy reading. Write down any notes or observations you see. If you want to take things to the next level, take a screenshot of the ad and save it to your desktop.\n\nNow that you see it’s an ad, that’s great, but how do you know it’s performing well? There’s two ways to get a handle on it’s performance.\n\nFirst is the engagement. Good ads will get lots of likes, comments, and shares. Check to see how much of each it has.\n\nIf it has nothing but a few likes, it’s either a bad ad or a new ad. This is where age comes into play.\n\nIt’s possible an ad with no engagement is just that, a new ad. To tell this, look for the “date posted.” All organic posts will show the date and time posted under the poster, like this:\n\n![McCarty Leads](https://i1.wp.com/mccartyleads.com/wp-content/uploads/2017/10/1.png?resize=500%2C334)\n\nUnfortunately, sponsored posts hide this and say “Sponsored” instead, like this:\n\n![McCarty Leads](https://i1.wp.com/mccartyleads.com/wp-content/uploads/2017/10/2.png?resize=500%2C303)\n\nTo check the date on a sponsored post, start by hitting “Share” at the bottom of the post, then hitting “Share…”\n\nThis will begin the prompt to share this in a post, with some added text or something.\n\nHit “Show All” to expand the ad. This will show you the date, like this:\n\n![McCarty Leads](https://i1.wp.com/mccartyleads.com/wp-content/uploads/2017/10/3.png?resize=500%2C443)\n\nNow that you’ve got every detail about the ad copied, it’s time to go “under the hood…”\n\n\\#7 – Targeting\n---------------\n\nNow that you’ve seen the visual portion of the ad, it’s time to see who the targeting is.\n\nTargeting is a huge factor in successful Facebook Ads, so it’s crucial to see what your competitors are doing.\n\nTo see the targeting from an ad, click on the “…” on the top right corner of a Facebook Ad.\n\n![McCarty Leads](https://i1.wp.com/mccartyleads.com/wp-content/uploads/2017/10/4.png?resize=500%2C570)\n\nFrom the dropdown, select “Why Am I Seeing This?”\n\n![McCarty Leads Ads](https://i1.wp.com/mccartyleads.com/wp-content/uploads/2017/10/Screen20Shot202017-10-2220at201.13.1420PM.png.png?resize=312%2C272)\n\nHere’s what I see from this example.\n\n![McCarty Leads Targeting](https://i1.wp.com/mccartyleads.com/wp-content/uploads/2017/10/Screen20Shot202017-10-2220at201.14.0020PM.png.png?resize=369%2C265)\n\nFrom reading this, they’re targeting people aged 18-54 who are interested in Marathons and live in the United States.\n\nSimple targeting. As you start to look at more ads, you’ll see the targeting for is not that complicated (for good reasons).\n\nThere are a few other things you can see from the “Why Am I Seeing This” tab that I want to cover.\n\nHere is what this will say if they’re using a Lookalike Audience:\n\n![McCarty Leads Targeting](https://i2.wp.com/mccartyleads.com/wp-content/uploads/2017/10/Screen20Shot202017-10-2220at201.15.5720PM.png.png?resize=624%2C261)\n\nHere we see Southwest Airlines using a Custom Audience, based on website traffic:\n\n![McCarty Leads Targeting](https://i2.wp.com/mccartyleads.com/wp-content/uploads/2017/10/Screen20Shot202017-10-2220at201.16.3120PM.png.png?resize=624%2C285)\n\nGreat, now you can see and understand everything your competitors are doing with their add. The only step now is to take the next step.\n\n\\#8 – Retargeting\n-----------------\n\nIf you really want to see what your competitors are doing, take a step down their sales funnel to see what happens.\n\nNow that you see an ad, you’re obviously being targeted as a possible buyer. It’s time to take that to another level by clicking on their ad.\n\nThis will show you what their landing page is. The landing page is where customers land after clicking on the ad.\n\nIt’s very important to have a clearly defined landing page that takes customers by the hand and guides them towards a sale. If you need inspiration for your page, you’ve got it here on a silver platter.\n\nAfter clicking on their ad, you’ll be hit with retargeting ads. These ads are for people who view content, but don’t buy.\n\nIf you want to go even further, add their product to your cart. Most eCommerce companies have abandoned cart ads set up, to add urgency and priority for people who added to cart, but clicked away.\n\nEven if they have an opt-in form on their page, fill it out and see what they do with your email. It’s definitely useful to see how they use email marketing. You can always delete the messages and unsubscribe.\n\nAfter doing all this, you’ll see every ad they’re doing, from cold traffic, to warm traffic, to super hot traffic.\n\nClick on their ads, even add it to cart, to see what they’re doing\n\nConclusion\n----------\n\nCongrats, you’ve now analyzed every part of your competitor’s ads. If they’re smart, you’ll be hit with a pitter patter of ads for the next few days (maybe months), that you can swipe.\n\nIf you’ve read this far, you’re ready to run ads for your business, or maybe you’re already running ads, but they’re not bringing in the results you want.\n\nIn that case, it’s time to quit horsing around and reach out to a professional. Advertising wizards (like myself) can take a look at your ads and pinpoint exactly what’s preventing your ads from being successful.\n\nDon’t wait, book a 1-on-1 consultation call with me by [clicking here](http://mccartyleads.com/consult/), free for first-time visitors.",
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      "body": "I just finished reading John Carlton’s _Kick-Ass Copywriting Secrets Of A Marketing Rebel._\n\n\n\n\n\n[You can buy it here.](https://m190.isrefer.com/go/kacs/bigkev/)\n\n\n\n\n\n ![](https://i1.wp.com/mccartyleads.com/wp-content/uploads/2017/06/IMG_0054-e1497283595152-768x1024.jpg?resize=400%2C533)\n\n\n\nI haven’t read much about copywriting, but when I heard about this, I knew I had to read it.\n\n\n\nA few weeks ago, I was relaxing at my house listening to a dating guy do Facebook Live, bantering and answering viewer questions.\n\nSomeone asked: “How can I learn sales and marketing?” My ears perked up.\n\nThe answer was: “_Copywriting Secrets of a Marketing Rebel_ is the only book you need. If you can get your hands on it, DO IT, it’s not available on Amazon and you might have to track down a used copy from someone. It’s all the insider secrets that will take you to the next level.”\n\n\n\n ![](https://i1.wp.com/mccartyleads.com/wp-content/uploads/2017/06/Screen-Shot-2017-06-12-at-12.35.22-PM.png?resize=660%2C160)\n\n\n\nNow I was seriously interested. This book sounds like some kind of ancient tome that I’d have to retrieve from Temple of Doom. It’s 2017, what book is NOT on Amazon? What kind of weirdo writes a book and doesn’t sell it on the largest book platform in the universe?I asked some of my marketing friends about the book. They said “I have it. I won’t sell you mine. Buy your own.” I tracked down [John’s website](https://m190.isrefer.com/go/kacs/bigkev/)and instantly bought it. At $99, I had high expectations. This book DEFINITELY delivered. John is clearly an expert in the field AND is a great teacher. He doesn’t beat around the bush in order to get you to buy his coaching. John wants you to succeed. He doesn’t waste time running in circles with marketing vocabulary jargon nonsense.\n\nThis book is simple. It’s not a textbook, it’s more of a guidebook. With each chapter, John tells you what to do, explains why it works, then shows you actual examples.\n\nEven if you aren’t a copywriter, or a marketer, this book will help you. There is basic sales psychology covered that would help every business, but it’s nothing too in depth. One of the chapters is called “An idiot’s Guide to Consumer Psychology,” how much simpler can you get?\n\nReading this book is like opening your eyes to the matrix. Now whenever I see an ad, I pick up touches of Carlton’s methods in each copy and headline.\n\nIt’s old school. It comes in a binder and is all paper. It is not sold as an eBook and is only sold on John Carlton’s website.\n\nOverall I highly recommend it. Here are some of the nuggets I read that can be applied to all businesses.\n\n**Your Copy is Your Salesman**\n\nA recurring theme in the book is that **“Your Copywriting is Your Salesman.”** Far too often, people write like robots. When you talk to a car salesman, they ramble on and on about the 6 speed enhanced gearbox with dual clutch radiator alternators and 69hp 8.9cc exhaust pipes.\n\nWhat does that mean? A good salesman doesn’t talk like a Repair Manual. A good salesman talks like…a real person!\n\nOne of the techniques John suggests is to literally listen to a salesman for your product and write down what he talks. Go through his exact sales spiel, write down what he says, and transcribe it into a longform sales pitch. Take the objections or questions from the customer and write them, too, like this:\n\n“But Kevin, that goes against what my 10th grade English teacher told me.”\n\nGood! You aren’t writing a term paper on Of Mice & Men. You’re making sales, and people relate to salesmen with personality!\n\nIf there’s anything I’ve learned from John Carlton it’s personality. Marketing Rebel is a great example of that, even down to the name. What kind of writer puts the words “Kick-Ass” in the title? John does, that’s who, and he doesn’t hold back from writing like he would talk.\n\n**Operation Moneysuck**\n\nOperation Moneysuck is the idea that, as John puts it, “will change your life forever” (he’s right). The principle of Operation Moneysuck is that there are MILLIONS of distractors that take you away from making money. These could be:\n\n- Wife/girlfriend/significant other\n- Dog, cat or pet turtle\n- Going to the gym\n- Cooking dinner\n- Taking out the trash\n- Vacuuming the apartment\n- Paying taxes…the list goes on forever!\n\nAll of these activities are things that take you away from the most important task, which is making money!The truth is that most of these moneysuckers can be delegated to other people. You can hire a maid to clean the house. Hire a pet sitter to take care of your turtle. Hire an accountant to take care of your taxes.\n\nThese activities DO NOT make you money.\n\nThrow money at these problems so you can focus on making more money. Having more money will often solve most problems.\n\nYou should only focus on activities that make YOU money!\n\nI used this technique to write this blog post. There are a million little annoying fires I could be putting out right now, but they don’t make me money! What did I do instead? I locked myself in a room, turned on the house music, and ignored anything that didn’t make me money.\n\n**Backend Products**\n\nThis is something I see everywhere, but I never stopped and thought about.\n\nBackend products are products you sell AFTER you make the sale. In the words of John:\n\n“Sell your ‘best foot forward’ product first. Then capitalize on your customer’s good will (which you’ve earned) and continuing passion for the same things you love and desire.”\n\nIn my mind, this relates to the classic line of “the best people to sell to, are people you’ve already sold to,” but taken ONE STEP further. Backend selling is the pack of gum and can of soda at the checkout line. You’ve already purchased some groceries, why not buy some gum too? It’s just a dollar.\n\nFor masterful examples of backend selling, check out what Russell Brunson does with his funnels. This is not an affiliate link for me to pitch ClickFunnels but it’s just a great example:\n\n<https://dotcomsecretsbook.com/get-it-free>\n\n1. Free book – just pay shipping ($7.95)\n2. Once you click add to cart, you can add the audiobook for $37\n\nAfter this, they start pitching their courses to you ($100 and up)This drives me crazy because it’s so counter intuitive. What’s the cost of the book? A few dollars for printing, storage, and shipping. What about the audiobook? Nothing! Why does Russell charge more for it? Because he can! The customer is already on board with the book, so why not pay a little bit more to hear the audio.Hell, even John Carlton practices this.In the text itself, John subtly mentions his insider’s circle, which gets access to personal advice from him.\n\nOn the back cover of Marketing Rebel are four simple ads for John’s other products!\n\nThis might seem corny at first…until it works. After I finished this book, I was so excited and pumped up that I considered buying all of John’s products. This can be applied to any kind of business, not just information products.\n\nOverall, this was an amazing book, and I will be purchasing more of John’s training in the future.\n\n5/5 Stars, highly recommend. Click [here](https://m190.isrefer.com/go/kacs/bigkev/) to buy.\n\nP.S. Months after the initial review, this is still my go-to guide for writing sales copy. Whenever I’m stuck, I crack open the table of contents, find the section I need help with, and like clockwork…John puts me back on track. Kick-ass.",
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      "body": "@@ -186,16 +186,100 @@\n rks too!\n+ It took me three tries to get this to post, but now it's up for the world to enjoy.\n %3Chr%3E%3Ca h\n",
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