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      "body": "It was not long ago when AR technology made an impact in the world with Pokémon Go. And it would be wrong to say that not just people got impressed with it, rather it captured the attention of the entire world, with its immersive experience. \n\n<b>AR technology is more than just a technology but a cherishing experience!</b>\n\nThe concept of this technology has let different businesses to try their hands with this technology to give something EXTRA and UNIQUE to their customers.\n\nHowever, its popularity has been growing at a rapid-fire speed, letting every business segment to discover its meaningful innovation. The business model of every industry aims to offer convenience and comfort to the users, and this gets exemplified further with the Augmented Reality.\n\nWhether it is Amazon, IKEA, BMW, fashion brands, cosmetic brands, social media apps, every possible blue-collar company in the world, is utilizing the AR experience.\n\n \n\nIs it a good choice for businesses to invest in AR?\n\nWell, considering the benefits oozing out of this technology, it is indeed a very promising tech-stack. Although, there is not just one benefit but multiples, which ensure that investing in this technology would really bring transformation. But there are different SMBs and upcoming startups, willing to accelerate their user-experience with AR, are still confused to try their hands into it.\n\nDo you wonder why?\n\nThey feel, such an app solution would not be an ideal option for their business needs. And would not be a possible choice to proceed with, due to budget constraints. \n\nHmm, the reasons can be many, and which would be logical in their business ideologies as well. But there is much more for your business to experience with this innovative tech solution. Trust me, this is beyond your imagination even!\n\nHelp yourself to clear the doubts and get a sheer vision of the usability spectrum this creative tech-stack has got to offer for your business.\n\nRead this post further to comprehend why investing in AR now is the investment for your business…\n\n \n\nMillions of businesses are investing in AR!\n\nSurprisingly, a larger pool of bigger companies is investing in AR, since there is a tremendous amount of potential within this technology.\n\nAnd as per a report shared by IDC, the AR market will boom to $50 billion by 2021.\nOn the other hand, Mordor Intelligence has predicted that the AR market will be expended to $73 Billion by 2023.\n \n\nThis stat indicates the opportunity held within this technology, turning it into an incredible option for entrepreneurial ventures as well.\n\n \n\nAR is driving the user-experience campaign\n\nDo you wonder why I called it a campaign? Then you should know that user-experience is the only factor that drives the success of any mobile app. And every possible app solution existing or upcoming is trying its level best to offer engaging app experience to its users. To make this work, AR is leading the campaign, which lets users stay engaged with its environment and brings engagement.\n\nThe current pandemic has also proven the worth of AR technology, where 61% of shoppers are admiring to shop online with those retailers, who are offering AR shopping. \n\nYou cannot deny from the fact that AR has the potential to enrich user experience to another level, and it does not compromise with the quality at any given condition. Its experience is not limited to eCommerce only, but healthcare, education, fashion, and every other popular industry is taking benefit out of it.\n\n \n\nUnity supports AR content\n\nIn the development field, everyone is well aware of Unity, as the most popular software development framework. With the help of this framework, it becomes easy for the developers to build one single product for multiple platforms. Further, with the recent version of Unity version 2019.3, developers have got the opportunity to utilize Unity as a library to be used within native mobile apps.\n\n \n\nAR app development does not burn a hole in your pocket\n\nThe integration of the AR app indeed changes the entire app experience to another level. However, many businesses live with a misconception that it takes a HUGE amount to build an AR experience for their consumers.\n\nWell, this is not the fact, as there have been recent technology updates, such as iOS- ARKit and Android - ARCore, have made it possible for the mobile developers to easily integrate AR experience without investing much amount.\n\nBoth SDKs allow the incredible computer vision capabilities to be integrated into the development journey and make it seamless.\n\n \n\nFood for thought\n\nAugmented Reality has sparked a new era of creativity and innovation in the development field. 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