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      "title": "Is It Worthy To Explore Google's New Tool Tagged As \"Retail Search For Ecommerce Sites\" ?"
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      "body": "Earlier this year Google has introduced a new solution for ecommerce sites provides Google-quality search along with recommendations on retailers’ digital assets.\n\nThis tool hanging under the umbrella of Google Cloud, and it looks like a tool designed to give retailers the capabilities of Google’s search engine on their own domains. [At this moment we are not recommending anyone listing with this program but we urge to explore it further and see if that indeed add value? Not anything similar to Google Shopping :) ]\n\nHowever its is built with Google’s technologies that understand context and user intent, it is intended to help businesses improve on-site search and overall shopping experience. Fully managed and customizable, Retail Search allows online retailers to create shopper focused search experiences. The brighter part is that since Google is also into Algorithm business thus how it was easier for them to Building upon the search engine’s indexing, retrieval and ranking, it seeks to make online products discovery easier for shoppers, while optimizing business goals for retailers.\n\ngood-luck guys (Team Digital Performance Marketing @ Expertek Cyber Solutions Inc.)\nwww.expertek.net",
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      "body": "When a business decides to fund a content marketing strategy, the initial stages are always exciting. Just coming to the decision of which audience and content niche to target is an exhausting process, but once complete, the company is ready to create content…everywhere ! So is that a right approach? However instead of answering my own question its better to first go through the few major components of building up a content strategy....\n\n4 Components\nWhether you are a media company, a large enterprise, or a content entrepreneur, building a loyal audience includes....\n\nFirst, identify one target audience\nChoose an audience that is too broad and you’ve already failed.\n\nSecond, you need a differentiation area\nWe call this a content tilt. Basically, why would anyone want to engage in your content on a regular basis? we call it content gap that you can exploit to rise above all the clutter.\n\nThird, you identify the primary content platform\nThe one that makes the most sense for your storytelling. Both your expertise/skill area and the audience will dictate that.\n\nAnd finally, you select your primary content type\nThese could look like videos on YouTube, text/images in an email, audio on a podcast, and imagery on Instagram.\n\n![Content Activation Strategy.jpg](https://cdn.steemitimages.com/DQmf5R8pWamyA9NTZj7sZnd9dMJZVBwFLbwGJDstqoY5Y1b/Content%20Activation%20Strategy.jpg)\n\n\ngood-luck guys (Team Digital Performance : Expertek Cyber Solutions Inc.)\nwww.expertek.net",
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      "body": "While there are a variety of factors that contribute to scaling whether or not a online shopper behavior will continue in the future, here highlighting only two key dimensions as primary touch-points of stickiness in buying cycle.\n\n* Shoppers Emotional State: How useful is that factor in the context of the online purchase journey? \n* Shoppers Motivation: Is there a desire to continue the behavior in the future? \n\n![Identify Online Shopper Behaviors.jpg](https://cdn.steemitimages.com/DQmcECWhis7pnK1BtWbAqHeYqs5G5GZ1aVzk9Edk6Z419sn/Identify%20Online%20Shopper%20Behaviors.jpg)\n\n\nThe shopping behaviors that provide greater utility and showing stronger desire to continue are more likely to be persistent as return shopper.\n\ngood-luck (Team Digital Performance Marketing @ Expertek US)\nwww.expertek.net",
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      "body": "The brand and customer experience should be consistent across all touchpoints, which can be classified as paid (traditional push media with advertising messages), owned (self-owned marketing instruments, websites, brochures, sales consultations) and earned (word-of-mouth publicity). Touchpoint interactions create benefits for consumers through the two-way communication between the customer and brand. This communication strengthens the customer-brand relationship, increasing experiential value, brand satisfaction & trust, providing a memorable brand experience for the consumer.\n\nCommunication should be clear and concise. Any involvement or interaction with the customer is an opportunity to build brand’s image. A strong perception of a brand strengthens the customer’s loyalty. When a company communicate the same basic values and message across platforms, the brand recall and identity increase.\n\n![Brand & Customer Experience.jpg](https://cdn.steemitimages.com/DQmYYTavSP1mTGNhMim52J6BP5SwxzM4bDDiUVjYZUY4Ujf/Brand%20&%20Customer%20Experience.jpg)\n\n\ngood-luck (Team Digital Performance @ Expertek US)\nwww.expertek.net",
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      "body": "The brand and customer experience should be consistent across all touchpoints, which can be classified as paid (traditional push media with advertising messages), owned (self-owned marketing instruments, websites, brochures, sales consultations) and earned (word-of-mouth publicity). Touchpoint interactions create benefits for consumers through the two-way communication between the customer and brand. This communication strengthens the customer-brand relationship, increasing experiential value, brand satisfaction & trust, providing a memorable brand experience for the consumer.\n\nCommunication should be clear and concise. Any involvement or interaction with the customer is an opportunity to build brand’s image. A strong perception of a brand strengthens the customer’s loyalty. When a company communicate the same basic values and message across platforms, the brand recall and identity increase.\n\n![Brand & Customer Experience.jpg](https://cdn.steemitimages.com/DQmYYTavSP1mTGNhMim52J6BP5SwxzM4bDDiUVjYZUY4Ujf/Brand%20&%20Customer%20Experience.jpg)\n\n\ngood-luck (Team Digital Performance @ Expertek US)\nwww.expertek.net",
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      "body": "![digital customer centric.jpg](https://cdn.steemitimages.com/DQmSXXnq1zt8M5oayGtxDQmFQDCvA9DkyRYcQV2pga9YRDc/digital%20customer%20centric.jpg)\n\nMany businesses claim to be customer centric, many of those include customer centricity in their values, but not all of these businesses sincerely make their key decisions with a customer-first mentality. So what? Why does it matter that some do and some don’t? In short, it doesn’t. We are not looking to define what your business strategy should be – the important consideration here is that you are honest about what your values are, as that means you can truly work towards achieving your goals.\n\nBeing customer centric, in its purest form, means making your decisions around what is best for your customers. This might mean making some financial sacrifices, reducing profits or creating work that does not directly benefit the organization. If your business claims to be customer centric then a good question to ask yourself is whether you really are putting the customer decisions ahead of the financial decisions. This is not to say that putting your financial decisions ahead of your customer decisions is a wrong thing. \n\nIt is worth ensuring that overall marketing strategy is truly aligned with genuine level of customer centricity. And at a final stage think how to best invest in digital marketing. \n\ngood-luck (Team Digital Performance @ Expertek US)\nwww.expertek.net",
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      "body": "While planning digital marketing campaigns activation, marketers involves in studying and evaluating lots of different type of data (including everything related to campaign execution) and one of the critical component what they do audit and analyze is Behavioral Data Segmentation? luckily with refined web analytics technologies it is becoming increasingly possible.\n\nHistorically it has been difficult to understand consumer behavior but in the big data world we are able to understand consumers a lot more, especially those in the digital space. This method groups consumers by buying patterns and usage behaviors. This is an excellent way of talking to individuals in a way that is highly likely to resonate with them. \n\n![Digital Media Targeting & Behavioral Segmentation.jpg](https://cdn.steemitimages.com/DQmUnoejcZJzAqMoe7QyEbWwasb6xZbVvtTVy8PzB9V3bWV/Digital%20Media%20Targeting%20&%20Behavioral%20Segmentation.jpg)\n\nIt is useful when talking about specific products or use occasions. However Behavioral does not of course give such a black-and-white view as demographic segmentation and therefore is not an exact science... always keep in mind that behavior can change with your lifestyle & changes in cultural variables.\n\ngood-luck (Team Digital Performance @ Expertek US)\nwww.expertek.net",
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      "body": "It is mandatory to use a brand positioning map to develop your market positioning strategy for your products or services. These maps are not, however, built from your views of your marketplace but from the perceptions of consumers and so are sometimes called perceptual maps. These maps give a clear view, though a little subjective, of where your brand or products sit versus your competitors, thus highlighting any gaps in the market and demonstrating where there are areas of intense competition.\n\n![Brand Position Mapping.jpg](https://cdn.steemitimages.com/DQmSzLp63efJVBy9JYizgygHFwEBTMPrcKT4GvEBiiVKuqY/Brand%20Position%20Mapping.jpg)\n\n\ngood-luck (Team Digital Performance @ Expertek US)\nhttps://www.expertek.net",
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      "author": "expertek",
      "body": "Making a new digital action plan document is a step ahead for digital marketing strategy that helps in improvising e-Business. Lots of digital advertising gurus scoping opportunities through different strategy and planning documents (as an advice) to boost online presence and online businesses. \n\nApparently its a one window solution that combines digital marketing strategy and plan to act on Research and Development, Website Quality Audits, Link Building Strategies, Paid Advertisements, Social Enhancements, Email & Affiliate Marketing. Despite all this, there is a recent research and digital survey, and it’s been surprisingly shocking that e-Businesses are executed digital marketing without a plan. (And it’s a big dumb for online presence), we say it’s a big RISK. \n\n![Neglecting Digital Marketing Protocols.jpg](https://cdn.steemitimages.com/DQmV77qfJsLY4e7ePRhHUwaKc1nuW5wAqFYM4QEoBWFxPi5/Neglecting%20Digital%20Marketing%20Protocols.jpg)\n\nWe believe that digitization process defined step by step is a systematic approach to gain productivity, improve sales, generate leads and maximize ROI. Beneath Expertek roof our magicians giving true meaning to Digital Planning Framework (Digital Strategy Funnel, Digital Blueprint, Customers Reach, Digital Accelerate, Conversion Strategy, Engagement Lifecycle and Digital Next?) These digital segments quantify and qualify the case to reach “Next level of D-Marketing”\n\ngood-luck guys (Team Digital Performance @ Expertek US)\nwww.expertek.net",
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      "body": "Pushing past the hardest of challenges. Getting better and better. \n\nExpertek Cyber Solutions was forged from this mindset. It’s this passion that makes us successful, and it’s this same passion we pour into our clients and their digital media marketing needs.\n\nExpertek Cyber Solutions is a full-service digital marketing agency that has the strategic thinking, planning, creativity, and results of a larger marketing agency without the alarming price tag and fluff. We are a group of ad agency veterans that have worked for large blue-chip brands, but like a simpler, more efficient way of being an digital media firm — solving problems and conveying brand messages through variety of digital communication channels — not a one-size-fits-all solution, but a custom, tailored approach to each individual client’s needs.\n\n![Digtal Media Agency.jpg](https://cdn.steemitimages.com/DQmSTzQqsQXm81uXAh7GMtJpcW7YydhnFVSNiKFm5q2EtfF/Digtal%20Media%20Agency.jpg)\n\n\nLooking Forward (Team Digital Performance @ Expertek Cyber Solutions US)\nwww.expertek.net",
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      "author": "expertek",
      "body": "Specifically for digital marketing it is certainly true that new entrants are common to most markets and disruption is commonplace in the 21st century. Factors such as location, economies of scale, brand equity and technology are far less relevant for entering many industries now, for example technology businesses. Technology businesses have grown at pace in recent years and have attracted a great deal of investment as businesses look to disrupt the existing industries.\n\n![Digital Disruption.jpg](https://cdn.steemitimages.com/DQmdVgiUG6cYfB3PQmzKpiAqZ9FArUN96VuyqfEM8DLRRz8/Digital%20Disruption.jpg)\n\n\nMany of the businesses being invested in offer digital solutions such as marketing automation, analytics and social media. This results in the digital marketing industry being in a constant state of flux – and ensuring you keep pace with these changes is important. Attending events, maintaining strong relationships with agencies and tech companies and reading the tech news are all important ways of doing this.\n\ngood-luck (Team Digital Performance @ Expertek US)\nwww.expertek.net",
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      "body": "While promoting your offers in many channels is crucial for lead generation, it’s also equally important to make it easy for people to find your landing pages through search engines. To do this, you need to apply search engine optimization (SEO) best practices to your landing pages, such as:\n\n• Pick a primary keyword for each landing page and focus on optimizing that page for that word. If you oversaturate a page with too many keywords, the page will lose its importance and authority because search engines won’t have a clear idea of what the page is about...\n\n• Place your primary keywords in your headline and sub-headline. These areas of content have greater weight to search engines...\n\n• Include the keywords in the body content but don’t use them out of context. Make sure they are relevant with the rest of your content...\n\n• Include keywords in the file name of images (e.g. mykeyword.jpg) or use them in the ALT tag...\n\n• Include the keywords in the page URL...\n\n![organic search marketing forever green.jpg](https://cdn.steemitimages.com/DQmd9NZ9qPSybZkTY8B5KW3mwgYuGgszrc2xFrnRSQoy1Gw/organic%20search%20marketing%20forever%20green.jpg)\n\n\ngood-luck (Team Digital Performance @ Expertek US)\nwww.expertek.net",
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      "body": "To begin with, digital technology has impacted on consumer decision making by providing a vast store of information which shoppers’ access to inform their purchase choices. So a path-to-purchase typically begins with an entry in a search engine or a visit to a retailer’s website. \n\nDigital search tools play a vital role as consumers say they help to save time. But digital marketers should not assume that consumers no longer interact with the physical world as they are still likely to watch television and in doing so encounter more traditional advertising. Equally, consumers are also likely to speak to family and friends both online and offline. Likewise Mobile devices facilitate interaction with actual products in physical stores. Indeed, showrooming, where shoppers visit a store to touch and feel actual products but then make their purchases online is becoming increasingly popular. \n\n![Path To Purchase Typically Begins With.jpg](https://cdn.steemitimages.com/DQmb5DfDFXqT6Ce2uJkQqPrM5xvcYA1prJQtZRnSKhHbtAj/Path%20To%20Purchase%20Typically%20Begins%20With.jpg)\n\nNow a question is WHY TO BUY ONLINE ? Traditionally a motivation to buy online is largely driven by seeking lower prices, So physical retailers can no longer afford not to operate online as well as offline because if they do they are likely to lose sales. \n\nFor the retailers, the impact of an increasing number of shoppers and businesses accepting the online and other forms of digital media as a stable channel to market, but this naturally has increased customer expectations, which creates competitive pressures and challenges. \n\nIn conclusion, it is now widely acknowledged that there is a need for a company to have a flexible e-retail strategy with a clear vision of how to create sustained competitive advantage if a business is to gain the maximum benefits from operating online. \n\ngood-luck (Team Digital Performance @ Expertek US)\nwww.expertek.net",
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      "body": "Digital Advertising without data is like cooking without using the proper spices. Of course, the end product may be edible, but it won’t necessarily taste good. Just like a delectable home-cooked meal, an impactful digital advertising strategy requires the use of a diverse assortment of elements to make it a success.\n\nAccording to top digital advertising watchdog, digital marketers have a “love affair with data” and are planning to increase spending and usage in data driven digital marketing strategies. But like the spices in a chef pantry, data comes in many flavors, and digital marketers/brands need to understand how and when to leverage all of the unique flavors. \n\n![Data is a key ingredient in digital advertising performance.jpg](https://cdn.steemitimages.com/DQmW3YMbWUcCRA1RgUUAFkMS9QZCNdjUFAMyGMcCggwZ4Tq/Data%20is%20a%20key%20ingredient%20in%20digital%20advertising%20performance.jpg)\n\n\nDespite what i think, just because you adore chocolate syrup doesn’t mean you should use them in every meal. The same goes for data. You have to mix it up.\n\ngood-luck (Team Digital Performance Marketing @ Expertek US)\nwww.expertek.net",
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      "body": "There has been a huge amount of academic research looking at the relationship between quality and online success in consumer markets, the idea that quality is related to customer satisfaction and retention and ultimately customer loyalty. The four key dimensions identified by the study can help companies to understand customer judgements of a company website and how customers shape their attitudes based on their experiences of visiting, say, a retailer’s website. The four dimensions in rank order of importance are;\n\n* Website Design: (easy navigation; appropriate levels of information; effective information search facility;\nstraightforward ordering; appropriate personalization; appropriate product selection.)\n\n* Fulfilment/Reliability: (accurate display aimed at ensuring alignment between customer expectations and realization; delivery of the right product within promised time frame.)\n\n* Customer Service: (responsiveness to enquiries; helpful; willing service; immediacy of response.)\n\n* Privacy/Security: (secure payment facilities; secure and private personal information.)\n\n![Measurement Of Online Retail Quality.jpg](https://cdn.steemitimages.com/DQmdXdP8zYcMt8UWuhPLen3wRXhozMoERkDqLRoVkrNBPEE/Measurement%20Of%20Online%20Retail%20Quality.jpg)\n\n\nCustomer judgement of the quality of the website visit is an important part of the customer’s online experience and the outcome of the evaluation process could determine whether the customer (*1) is sufficiently satisfied to return and make another purchase, (*2) develops loyalty intentions and subsequently recommends a site to friends and family and (*3) develops a positive relationship with the brand.\n\ngood-luck (Team Digital Performance @ Expertek US)\nwww.epxertek.net",
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      "body": "Delivering service quality in e-commerce can be assessed through reviewing existing marketing frameworks for determining levels of service quality. Those most frequently used are based on the concept of a ‘service–quality gap’ that exists between the customer’s expected level of service (from previous experience and word-of-mouth communication) and their perception of the actual level of service delivery. We can apply the elements of service quality, which suggest that consumers judge companies. Note these are;\n\n● tangibles – the physical appearance of facilities and communications\n● reliability – the ability to perform the service dependably & accurately\n● responsiveness – willingness to help customers & provide prompt service\n● assurance – the knowledge and courtesy of employees and their ability to convey trust and confidence\n● empathy – providing caring, individualized attention.\n\n![E-commerce & Online Customer Experience.jpg](https://cdn.steemitimages.com/DQmSBpvQTqkQUd43hBYFS6VXvvrrMXFDKTGzrESgJBXpMVt/E-commerce%20&%20Online%20Customer%20Experience.jpg)\n\n\nIn the end It should also be remembered that the level of service selected by an online transactional service is based on the relationship between the costs to serve, the value of the product and the likelihood of the website/channel to increase conversion.\n\ngood-luck (Team Digital Performance @ Expertek US)\nwww.expertek.net",
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      "body": "Once analysis has determined the business and user needs for a site, the site can be designed. The design phase is critical to a successful website since it will determine the quality of experience users of a site have; if they have a good experience they will return, if not they will not! A ‘good experience’ is determined by a number of factors such as those that affect how easy it is to find information: for example, the structure of the site, menu choices and searching facilities. It is also affected by less tangible factors such as the graphical design and layout of the site. \n\n![Designing The User Experience Should Be An Absolute Fun.jpg](https://cdn.steemitimages.com/DQmVrtYZjbJWCU5cQ2qKK6K5aPJHfZsi9qWbvqP8HJFHqZ2/Designing%20The%20User%20Experience%20Should%20Be%20An%20Absolute%20Fun.jpg)\n\n\nOften we have indicated that design is not solely a paper-based exercise, but needs to be integrated into the prototyping process. The design should be tested by review with the client and customer to ensure it is appropriate. Since the main reason given for returning to a website is high-quality content, and content effects conversion, it is important to determine, through analysis, that the content is correct. However, the quality of content is determined by more than the text copy. It is important to achieve high-quality content through design. Bottom line;\n\nTill a website meets the needs of the targeted users it will not meet the needs of the brand providing the website. Website development should be user-centered, evaluating the evolving design as per user requirements. \n\ngood-luck (Team Digital Performance @ Expertek US)\nwww.expertek.net",
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      "body": "Improving the capability to create and maintain an effective online brand presences is a key part of digital marketing funnel. Handling the digital customer experience for a brand used to be relatively simple ?businesses simply had a website and an email newsletter alongside offline channels to sale. Today, the picture is far more complex, with the combination of touchpoints where marketers seek to influence consumers stretching across paid, earned and owned media on different devices. Consider the customer-facing touchpoints of a brand’s online experience. These can include a desktop or mobile optimized site, mobile apps and company pages on social media.\n\nEven within offline channels, digital devices are being used to supplement the digital experience. Integrating online in store should be top priority for all multichannel retailers looking to create an experiential and destination shopping experience.\n\n![Online Customer Experience Enhancement Elements.jpg](https://cdn.steemitimages.com/DQmXw39BQ6kMYgae6ry7CMKp6JmedvGC58pYFsWayBsgjrB/Online%20Customer%20Experience%20Enhancement%20Elements.jpg)\n\nAt the end of a day we all know that creating effective online experiences is a challenge since there are many practical issues to consider, below illustration highlighted touchpoints need to work at while enhancing online customer/user experience.\n\ngood-luck (Team Digital @Expertek US)\nwww.expertek.net",
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      "body": "If online marketers try to answer this from a short-term perspective, as is often the case by judging it based on the profit from a single sale on an e-commerce site, there are two problems:\n\n● They become very focused on short-term return on investment (ROI) and so may not invest sufficiently to grow the business.\n\n● They assume that each new customer is worth precisely the same and ignore differentials in loyalty and profitability between differing types of customer.\n\nLifetime value analysis enables marketers to:\n\n![Online Customer LTV.jpg](https://cdn.steemitimages.com/DQmYMY1gm5ygVu3kfktkkATZu4WickETD2BcCaygAa3rGhn/Online%20Customer%20LTV.jpg)\n\ngood-luck (Team Digital @Expertek US)\nwww.expertek.net",
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      "body": "Understanding brand impact across multi channels reveals how customer communication and interaction improve brand awareness and perceptions, ultimately leveraging brand growth and the bottom line. Yet, there is advertiser/marketer anxiety about measuring brand effectiveness caused by lack of understanding of the holistic impact of digital media in brand building? \n\n![integrated marketing challenge.jpg](https://cdn.steemitimages.com/DQmTVxbyrkqXdrmYM8yAwX2fS6wCYsibBvfwpETNvnzGs9F/integrated%20marketing%20challenge.jpg)\n\nMost marketers feel they can assess some aspects of brand performance, but there are vacuums. Blind spots made ‘fortified treasure’ invisible and surely impacting a capacity to measure cross media channels performance, while lack of in-depth understanding of integrated campaigns across digital and non-digital activities is also a challenge?\n\ngood-luck (Team Digital @Expertek US)\nwww.expertek.net",
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      "body": "A company that has developed an effective online customer experience is only part-way to success in digital marketing. In the days of the digital transformation boom a common expression was: ‘If you build it, they will come.’ This famous line proved true of a football stadium built in the film Field of Dreams, but unfortunately it doesn’t apply to websites or other forms of online presence like mobile apps or social media sites.\n\nTake an example that; Effective promotion and achieving visibility of the auditorium is necessary to attract some of the many show visitors to that stand and encourage them to interact. Similarly, if you want to maximize quality visitors within a target audience to your online presences to acquire new customers online, Digital marketers have to select the appropriate online and offline marketing communications?\n\nPlanning for how digital media are used includes both short-term campaigns to support a particular goal such as launching a new product, promoting a sale or encouraging prospects to attend an event, and longer-term ‘always-on’ or continuous e-communications activities which review the best mix of communications to use to drive visitors to a site and achieve the key outcomes for the site such as product sales (b2c retailer), lead generation (for a b2b company), engagement with a brand or subscriptions or ad revenue (for an online publisher or consumer brand).\n\n![Digital Marketing Strategy Implementation.jpg](https://cdn.steemitimages.com/DQmPezt6eMGoevcYN2eWcGLpWeiKhYkCQmzSnxWUhe2yqJG/Digital%20Marketing%20Strategy%20Implementation.jpg)\n\n\nAnd in the end (just quickly wrapping up my thoughts) Some digital marketers may consider traffic building to be a continuous process, but others may view it as a specific campaign, perhaps to launch a site or a major enhancement. Some methods tend to work best continuously; others are short term.\n\ngood-luck (Team Digital @Expertek US)\nwww.expertek.net",
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      "body": "Traffic volume measures give no indication of whether the audience referred to the site engages with it or leaves straight away, so we need quality measures to show us this. Conversion rate is the best known quality measure which shows what proportion of visitors from different sources within a defined time period convert to specific marketing outcomes on the web, such as lead, sale or subscription.\n\nTo understand how people behave during visits or the people themselves. If you’re interested in people [and the overall buying process] use unique visitors, if you’re interested in behavior [on a single visit] use visits.\n\nBelow image showing what measures used for setting campaign objectives or assessing campaign success increasing in sophistication from bottom to top.\n\n![Campaigns Conversion Optimizaton.jpg](https://cdn.steemitimages.com/DQmNqEDrLvbqU9DRdtxXVsMr1iK9kKcnJrB6HV4XVXUWZi2/Campaigns%20Conversion%20Optimizaton.jpg)\n\n\ngood-luck (Team Digital @Expertek US)\nwww.expertek.net",
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      "body": "When selecting the mix of digital media for a campaign or longer-term investments, marketers will determine the most appropriate mix based on their knowledge built up through experience of previous campaigns and taking input from their consultants such as experienced colleagues or agency partners.\n\nWe (Team Digital @ Expertek US) suggested that many online marketing failures have resulted from poor control of media spending. The communications mix should be optimized to minimize the cost of acquisition?\n\nWhen this experience isn’t there, which is often the case with new digital media opportunities, it is important to do a more structured evaluation including factors such as the ability of each medium to influence perceptions, drive a response, the cost of response and the quality of response – are respondents more likely to convert to the ultimate action such as purchase? What is their likely lifetime value?\n\n![Digital Media Planning.jpg](https://cdn.steemitimages.com/DQmcWoXBc1e92vkxbgbhKEDNnwWu6mqR1pGqntMdxBHtAch/Digital%20Media%20Planning.jpg)\n\n\nHow a digital media mix might typically vary according to budget (as an example) Below imagery showing that for a direct response digital campaign with limited budget? Overall investment in controllable environment along with targeted media which typically have a lower cost-per-acquisition is a main focus.\n\ngood-luck (Team Digital @ Expertek US)\nwww.expertek.net",
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      "body": "Team Digital @ Expertek US (www.expertek.net), in its definition of media planning, highlights the importance of the role of media planning when they say that the planner: \n\n* Needs to understand the customer and the brand to unearth a key insight for the communication/solution [We Call It Relevance]. \n\n* As media channels have mushroomed and communication channels have multiplied, it has become increasingly important for communication to cut through the self belief and connect with its audience [We Call it Distinctiveness]. \n\n* The planner can provide the edge needed to ensure the solution reaches out through the clutter to its intended audience [We Call It Targeted Reach]. \n\n* Needs to demonstrate how and why the communication has performed [We Call It Effectiveness]. \n\ngood-luck (team digital @ Expertek US)\nwww.expertek.net\n\n\n![Integrated Marketing Communications.jpg](https://cdn.steemitimages.com/DQmXhrhxjjPjx5pLgEutt8T9hh3fVg6dW3awyDaaVJaU9Mi/Integrated%20Marketing%20Communications.jpg)",
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      "body": "Digital is dominating media investment. Mobile now commands above 50% (estimated) of the total global ad market greater than TV. Video continues to climb spurred on by increasing availability of screens and greater consumer access through connected TV and publisher creation of quality content. It is imperative that marketers shed light on some of the blind spots and develop an understanding of both the short and the long-term effects that digital media can deliver.\n\n![Digital Brand Measurement.jpg](https://cdn.steemitimages.com/DQmRBUxAEHiFE8CNt9n6EsaQSQGniQV7VJXyrHqSZ4eDK3X/Digital%20Brand%20Measurement.jpg)\n\n\ngood-luck (Team Digital @ Expertek US)\nwww.expertek.net",
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      "body": "With PPC, as for any other media, media buyers carefully evaluate the advertising costs in relation to the initial purchase value or lifetime value they feel they will achieve from the average customer. As well as considering the cost-per-click (CPC), you need to think about the conversion rate when the visitor arrives at your site. \n\nClearly, an ad could be effective in generating click-throughs or traffic, but not achieve the outcome required on the website such as generating a lead or online sale. This could be because there is a poor-incentive call-to-action or the profile of the visitors is simply wrong. One implication of this is that it will often be more cost-effective if targeted microsites or landing pages are created specifically for certain key-phrases to convert users to making an enquiry or sale. \n\n![Managing Paid Search Marketing.jpg](https://cdn.steemitimages.com/DQmPtXK9EbnWq8AfXJTXVwPwrrYofXGP5NJ9gHuvv3JQc9f/Managing%20Paid%20Search%20Marketing.jpg)\n\n\nGood-Luck (Team Digital @ Expertek US)\nwww.expertek.net",
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      "body": "We are aware of that there are carry-over effects of TV and other conventional advertising. Post ad influence lasted for at least a week after viewer first exposure/interaction with TV Commercial, there are indeed some hidden phycological effects that remain in a viewer memory.\n\n![Brand Effects.jpg](https://cdn.steemitimages.com/DQmYMo9ix7rQiNTyoHAG7aU1Gi5tqVf6imC7Ccfyh6HjoKF/Brand%20Effects.jpg)\n\n\nAnalysis gathered and put together by Kantar’s cross channel database, it reveals that the same is identical of campaign exposure through digital touchpoints – over 20% of original brand impact is carried through due to ad stock eight weeks after 1st interaction. Retained brand impacts for digital channels are on also par with those of other media, reiterating that effective media carries through no matter the medium of delivery ?\n\nCheers (TEAM DIGITAL @ EXPERTEK US)\nwww.expertek.net",
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      "body": "When developing a social media strategy there seems to be a tendency for managers to turn straight to the social channels they’ll be using ! should we start with Twitter or Facebook, or should we create a blog? This is the worst possible way to develop strategy; indeed it’s not strategy, it’s tactics :)\n\nStrategy development for social media should be informed by demand analysis of customer channel adoption and the commercial potential of the approach. Customer adoption of social media channels will vary according to customer segments and markets. So it’s important to start by completing a marketplace analysis to see which social platforms and engagement techniques are most effective for the target audience.\n\nNext, the commercial benefits of social media need to be reviewed and goals defined. Some marketers will see social media primarily as a way of gaining new customers through the viral effect of social media as existing customers or contacts discuss or recommend your content or products. For others, the benefits may be centered more around how recommendations, reviews and ratings can increase conversion rate. Public relations specialists will want to listen to the conversations for positive and negative sentiment about brand and then seek to manage this by increasing the positives and managing the negatives. \n\nFinally, social media can be viewed as a customer engagement and retention tool.\n\n![Social Media Communication Strategy.jpg](https://cdn.steemitimages.com/DQmPRbMA9UwGVVh3uEkUd41ucsJuiKcHTa21XFDhzAB2VwN/Social%20Media%20Communication%20Strategy.jpg)\n\n\nCheers (Team Expertek US)\nwww.expertek.net",
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      "body": "When developing a social media strategy there seems to be a tendency for managers to turn straight to the social channels they’ll be using ! should we start with Twitter or Facebook, or should we create a blog? This is the worst possible way to develop strategy; indeed it’s not strategy, it’s tactics :)\n\nStrategy development for social media should be informed by demand analysis of customer channel adoption and the commercial potential of the approach. Customer adoption of social media channels will vary according to customer segments and markets. So it’s important to start by completing a marketplace analysis to see which social platforms and engagement techniques are most effective for the target audience.\n\nNext, the commercial benefits of social media need to be reviewed and goals defined. Some marketers will see social media primarily as a way of gaining new customers through the viral effect of social media as existing customers or contacts discuss or recommend your content or products. For others, the benefits may be centered more around how recommendations, reviews and ratings can increase conversion rate. Public relations specialists will want to listen to the conversations for positive and negative sentiment about brand and then seek to manage this by increasing the positives and managing the negatives. \n\n![Social Media Communication Strategy.jpg](https://cdn.steemitimages.com/DQmPRbMA9UwGVVh3uEkUd41ucsJuiKcHTa21XFDhzAB2VwN/Social%20Media%20Communication%20Strategy.jpg)\n\n\nFinally, social media can be viewed as a customer engagement and retention tool.\n\nCheers (Team Expertek US)\nwww.expertek.net",
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      "body": "From the moment the online brand manager identifies a need to update copy for their product, the update might happen as follows: \n\n![content update review.jpg](https://cdn.steemitimages.com/DQmWEatg3ssXWDbZiydadQBjSRDG5SUB6YrWbefYyVecSiE/content%20update%20review.jpg)\n\nCheers (TEAM EXPERTEK US)\nwww.expertek.net",
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      "body": "These overview questions review strategies to maximize efficiency and effectiveness of the channel. Key questions to consider are: \n\n Q1. Do we have a clear strategy to support growth of our online channels ? \n\n Q2. How do we align our online marketing activities to support our business goals ? \n\n Q3. Which audiences are we targeting and how do we attract them to do business with us online ? \n\n Q4. Which insights do we have about our customer characteristics (profiles) ? \n\n Q5. Have we analyzed our marketplace to understand the types of online sites that affect sales ? \n\n Q6. How is our value proposition and brand offer supported by online channels ? \n\n Q7. How do we integrate channels to support customer journeys ? \n\n Q8. How do we achieve sales growth through customer lifecycle strategies, i.e. reach strategy, interaction and conversion strategy and ongoing engagement strategy ? \n\n![DIGITAL PLANNING QUESTIONS.jpg](https://cdn.steemitimages.com/DQmXbe1wDKHqi2Y1knsiuZe7fexvcK9TWPmoj7ipiXdVVev/DIGITAL%20PLANNING%20QUESTIONS.jpg)\n\n\nGOOD-LUCK (TEAM EXPERTEK US)\nWWW.EXPERTEK.NET",
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      "body": "Getting To The Top;\n\n1. Have a holistic mindset – digital works both in the short & the long term, Digital channels pay back more than their deserving share of brand motivation vs. budget spend, returning between 20-30 % on investment equity.\n\n2. Align & integrated with other media – high reach, concurrent lighting, and creative consistency are keys, Digital works in synergy with other media to the tune of 35% of brand impact.\n\n3. Manage frequencies – avoid over exposure, Containing frequency will minimize wasted investment and avoid driving a negative brand response.\n\n4. Design creative with context in mind, Optimizing assets to work their optimum makes your advertising money work to its full capacity.\n\n5. Test and learn with new and emerging formats, Employing newer and more engaging formats deliver robust results.\n\n![DIGITAL To BUILD BRANDS.jpg](https://cdn.steemitimages.com/DQmU7VW5CgTbt8cvsQXTHgfWX4Wb5U2FJMCRw1gWe77Bwuu/DIGITAL%20To%20BUILD%20BRANDS.jpg)\n\n\nGood-Luck (TEAM EXPERTEK US)\nwww.expertek.net",
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      "body": "Social platforms deliver the cost-effective, targetable impact for a mobile world. Success is due to tight, mobile-first targeting at scale, which ensures content is highly relevant. Social works well in synergy with TV, and cost effectively extends video reach beyond TV. It also brings the heart of a brand or its creative idea to people in a familiar and engaging environment, and can be a strong learning platform when working with synergy as part of a campaign.\n\n![Mobile-First Actionables Social Media Channels.jpg](https://cdn.steemitimages.com/DQmNW3qCXk2p1J6g7WAFLnWT9qKx6Jtka7tXEydfZmrWPrg/Mobile-First%20Actionables%20Social%20Media%20Channels.jpg)\n\nKey for marketers will be continuing to work hard for brand safety controls and seek ways to measure the brand building effects of social channels as part of the cross marketing mix.\n\nGood-Luck (Team Expertek US)\nwww.expertek.net",
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      "body": "Delivering incremental reach beyond TV, online video is very cost effective but must not invade. It’s highly effective building frequency amongst TV viewers helping to deliver where TV struggles and builds brand associations much more cost-effectively, benefiting greatly from TV synergy.\n\nTighter targeting and ‘lean forward’ viewing environments can result in high engagement, yet receptivity is very low. Skippable formats providing control are more popular. We are seeing strong brand lift impacts from our database, especially in-stream/pre-roll placements.\n\n![Digital Brand Lift.jpg](https://cdn.steemitimages.com/DQmetmGzny9fL1usA6hPXw12oBEwy1L1dtgPPzcDB2J61Rq/Digital%20Brand%20Lift.jpg)\n\nInnovation also continues apace in video. Beyond ‘standard’ video ads, there will be greater use of innovative formats such as full screen vertical video, stories and 360-video. Companion Banner 300*60 can also help build brand effects for video.\n\nGood-Luck (Team Expertek US)\nwww.expertek.net",
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      "body": "Social and video are growing from strength to strength over time, but banner display ads must work harder as other formats become more established. Our analysis highlights the brand effects of social and video are improving over time...for example, brand association impact for online video has improved significantly during last couple of years. However still highly cost efficient, display advertising share of brand effect has seen gradual drop but not completely out of picture. \n\n![EVOLVING FOR EFFECTIVENESS.jpg](https://cdn.steemitimages.com/DQmb5VHZaBoXJX2HuWa2DLD5LhnwoWKUmohkU3wjfaJt5JS/EVOLVING%20FOR%20EFFECTIVENESS.jpg)\n\nSocial and video formats have truly come of age in terms of adoption and reach, and the evolution of these formats means improved ad units, with better integration, new features and user experience have likely contributed. \n\nGood-Luck\nTeam Expertek US\nwww.expertek.net",
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      "body": "Many business-to-business websites do not involve e-commerce transactions, Instead the model used is permission-based and within B2B marketing is often known as an inbound marketing or content marketing approach. The marketing model used to acquire customers is:\n\n● Stage 1. \nInbound marketing focusing on search, online PR and display advertising used to attract website visits.\n\n● Stage 2. \nEngagement devices such as video, white papers or other forms of market education material is used to encourage the visitor to interact with site and share information via social media.\n\n● Stage 3.\nOffering access to permission-based content valuable to the visitor is used to generate leads via encouraging the visitor to register on the site, supplying an email address and profile information or sharing the content via social networks.\n\n● Stage 4. \nLeads are followed up through personalized email sequences or where appropriate outbound phone calls where leads are qualified as valuable.\n\n![Conversion Optimisation For B2B Marketing.jpg](https://cdn.steemitimages.com/DQmcWs1QoYepYcUnDJynD74TwPnriUCFs5QkfBEK5c51MxY/Conversion%20Optimisation%20For%20B2B%20Marketing.jpg)\n\n\ngood-luck (Team Expertek US)\nwww.expertek.net",
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      "author": "expertek",
      "body": "The way people shop is changing as a result of the interventions of digital technologies and social media. The basic consumer decision-making model has become more complex and as a result the shopper’s path to purchase can mean that they not only encounter all of the traditional (pre-Internet) purchasing cues but also a range of new digitally enhanced cues. The potential touchpoints a shopper might encounter prior to purchase might encounter cues which can inform their purchase decisions.\n\n![Shoppers Multichannel Journey.jpg](https://cdn.steemitimages.com/DQmSRVVEWUjNcuPQ6WqsK7kBNne8LVjiZ3fnv1JhGowc9pj/Shoppers%20Multichannel%20Journey.jpg)\n\n\nTo begin with, digital technology has impacted on consumer decision making by providing a vast store of information which shoppers’ access to inform their purchase choices. So a path-to-purchase typically begins with an entry in a search engine or a visit to a retailer’s website. Digital search tools play a vital role as consumers say they help to save time. But digital marketers should not assume that consumers no longer interact with the physical world as they are still likely to watch television and in doing so encounter more traditional advertising.\n\nGood-Luck (Team Expertek US)\nwww.expertek.net",
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      "body": "Synergy is integral to multi-touchpoints effects and a big driver a brand choosing to advertise across different media. We are not the only digital marketing company to prove that synergy drives greater marketing effectiveness, Some of the top analytics/research companies shows that adding multiple touchpoints increases ROI significantly, say like up to an additional 40%, using approximately 4 to 5 channels.\n\n![Cross Channel Media Multiplier Effect.jpg](https://cdn.steemitimages.com/DQmSvuKKjwRhqedmkWWZSHE1xgMmHwmQWwoRfptdfCW49PH/Cross%20Channel%20Media%20Multiplier%20Effect.jpg)\n\nLikewise, all media can benefit from synergy effects when other touchpoints are running alongside them, but critical analysis reveals digital’s effectiveness when working with other media. These impacts are especially powerful in USA with higher percentage of digital brand effects resulting from synergy. Digital channels demonstrate strong synergy after effects when collaborating with each other, and complement offline media with strong impacts across all key brand metrics.\n\nGood-Luck (Team Expertek US)\nwww.expertek.net",
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      "body": "Digital is dominating media investment. Mobile now commands with higher market share of the total ad market. Greater than TV, Video continues to climb spurred on by increasing availability of screens and greater consumer access through connected TV and publisher creation of quality content. It is must that marketers shed light on some of the blind spots and develop an understanding of both the short and the long-term impacts that digital media can deliver?\n\n![Digital Brand Measurement.jpg](https://cdn.steemitimages.com/DQmbJNXFa1yn2AYcbMvQXSp8CSCLoxP2CbEoBnFTDYbra7o/Digital%20Brand%20Measurement.jpg)\n\nFrom our analysis, digital activity is engaging globally and it’s more than paying its way:\n\n Delivers ROI on brand metrics\n Builds key equity components to similar levels as other media \n Drives brand metrics after media light ends, similar retention to other channels\n\nGood-Luck (Team Expertek US)\nhttps://www.expertek.net",
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      "body": "The scope of digital marketing is widening and becoming increasingly pervasive, yet the integration of a digital marketing strategy into business and marketing strategies often represents a significant challenge for many organizations. A possible explanation for this is that typically organizations have considered digital media and technology in isolation and sometimes try to bolt on digital marketing initiatives, often creating separate teams to manage digital marketing. Aspects of managing digital media and technology which are still a challenge for many organizations included:\n\n ● Gaining buy-in and budget consistent with audience media consumption and value generated; \n ● Conflicts of ownership and tensions between a digital marketing team and other teams such as traditional marketing, IT, finance and senior management; \n ● Coordination with different channels teams managing marketing programs elsewhere in the business; \n ● managing and integrating customer information about characteristics and behaviors collected online; \n ● Getting consistent reporting , analysis and follow-up actions of digital marketing results throughout the business; \n ● Structuring the specialist digital team & mixing into the organization by changing  responsibilities in the setup; \n ● Implementing new functionalities on a site; \n ● Insourcing vs outsourcing online marketing tactics, i.e. search, affiliate, email marketing, PR; \n ● Staff recruitment & retention. \n\n![Cross Digital Marketing Approach.jpg](https://cdn.steemitimages.com/DQmVaWHVEgLAqqkSwkYLairSL16W9wya4WeQjVxavdccqJH/Cross%20Digital%20Marketing%20Approach.jpg)\n\nUltimately, it is important for organizations to integrate all of their strategic plans and it is important to understand clearly how and where the digital marketing strategy fits into the organization's overall business plan. \n\nGood-Luck (Team Expertek US)\nwww.expertek.net",
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      "author": "expertek",
      "body": "Digital marketing strategy is primarily a channel marketing strategy which defines how a company should set channel-specific objectives and develop a differential channel proposition and channel-specific communications consistent with the characteristics of the channel and end user requirements. Note that digital channel strategy has two components – many may see it simply as a digital communications strategy, but it should also define changes to the proposition enabled by digital channel including Product, Pricing, Place, Promotion and changes to customer service.\n\n![Channel Marketing Strategy.jpg](https://cdn.steemitimages.com/DQmWisnfUXMdzgdMqpZubTDaxiVxrPHijAFzN2cLmpoNbM6/Channel%20Marketing%20Strategy.jpg)\n\nThe digital strategy determines the strategic significance of the digital channels relative to other communications channels that are used to communicate directly with customers at different customer touchpoints. \n\nSo the focus of digital marketing strategy is decisions about how to use the channel to support existing marketing strategies, how to exploit its strengths and manage its weaknesses, and to use it in conjunction with other channels as part of a multichannel marketing strategy.  \n\nGood-Luck (Team Expertek US)\nwww.expertek.net",
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      "body": "One of the challenges for digital marketers is how to successfully assess which new technological innovations can be applied to give competitive advantage. For example, personalization technology is intended to enhance the customer’s online experience and increase their loyalty. However, personalization may require a large investment in proprietary software and hardware technology for effective implementation. So how does the business to decide whether to proceed and which technological solutions to adopt? Likewise there is more to digital marketing than establishing and managing a website, a strategy decisions are examined to make decisions to achieve the best media mix is considered.\n\n![Digital Marketing Value Of Technology Innovation 2.jpg](https://cdn.steemitimages.com/DQmWEWmH2pX7bhzZEjFeAoVdFrPoEErhK46gL7yh3FKQMm5/Digital%20Marketing%20Value%20Of%20Technology%20Innovation%202.jpg)\n\nTeam Expertek US\nwww.expertek.net",
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      "body": "Consumer choice is a crucial step in the purchasing process and digital media now play an increasingly important role in buying decisions. For many consumers the Internet is the first place to look for information that will inform what they buy, so the Web: \n\n● is a vital part of the research process, as Internet users now spend longer researching products online;\n\n● is used at every stage of the research process from the initial scan to the more detailed comparison and final checking of specifications before purchase.\n\n![Consumer Choice and Digital Influence.jpg](https://cdn.steemitimages.com/DQmYcviqsEG3h98W6osWimqn4xp1pu9hw1PQKPKDyFTPKFr/Consumer%20Choice%20and%20Digital%20Influence.jpg)\n\nThe result of this change in behavior means that consumers are more knowledgeable and they are referring to a multiplicity of sources to find information which will inform their final purchasing decision – e.g. brand websites, social media, review sites, traditional print media, personal recommendations which are part of a customer journey. \n\nSo companies have to think carefully how they can maximize the value of positive comments and reviews and reinforce customer perceptions through product quality, and service experiences both online and offline.\n\nThe implications of the growth in the use of digital media in the selection process means that digital markets need to aim to ensure that the products and services they wish to market through digital channels are well-represented. Furthermore, the demand for information is likely to continue to intensify with the use of smartphones and other mobile devices.\n\nUnderstanding the potential reach of a website and its role in influencing purchasing is clearly important in setting digital marketing budgets. Moreover, as consumers become more familiar with using the Internet, especially while on the move through mobile devices, the more likely they are to turn to the Internet to inform their decision making. \n\nCheers/Good-Luck \n(Team Expertek US)\nwww.expertek.net",
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      "body": "In order to highlight how effective the Internet can be when used at different stages to support the marketing communications objectives. Of course, the exact stage of the buying decision varies for different products and different types of customers, so an alternative approach is to develop channel chains.\n\nIn general, digital media support the consumer buying process as follows.\n\n![Online Consumer Interaction Behavior.jpg](https://cdn.steemitimages.com/DQmTZeuMsQCTaUUd1yWj6VopFfEQWpSpBxWKWyvZThxqZEm/Online%20Consumer%20Interaction%20Behavior.jpg)\n\n\nCheers (Team Expertek US)\nhttps://www.expertek.net",
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      "body": "Customer journeys is a term commonly used by digital marketers to describe ‘touchpoints’ or different types of paid, owned and earned media which influence consumers as they access different types of website and content when selecting products and services. It is the modern marketers’ job to make the best investments to feature their brands and provide relevant content to support this decision making. \n\n![Cutomer Jourey Touchpoints.jpg](https://cdn.steemitimages.com/DQmdaoHsKEJcCGaoHEDThYVGjq8Fhk6fAkggqErJgimMMGt/Cutomer%20Jourey%20Touchpoints.jpg)\n\nTo help understand different customer journeys to purchase, customer journey maps are a technique used to model behavior of different audience personas.\n\nGood-Luck\nTeam Expertek US\nwww.expertek.net",
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      "body": "To realize the benefits of digital marketing and avoid the pitfalls that we have described, an organization needs to develop a planned, structured approach. Consequently, this text defines a strategic approach to Internet marketing which is intended to manage these risks and deliver the opportunities available from online channels. \n\nBut before moving towards strategy crafting, businesses should looked into one major diagnostic factor which is about \"Drivers & Barriers To Digital Transformation\" We suggest this as fundamental analysis before start processing to develop and implementing a digital marketing plan. \n\n![Digital Transformation.jpg](https://cdn.steemitimages.com/DQmY1ZzwiEiUpVJct2ytXxXM4VQrbfizQUNRAkukgvhfHGd/Digital%20Transformation.jpg)\n\nGood-Luck (Team Expertek US)\nwww.expertek.net",
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      "body": "Research published by the Harvard Business School, found that in Korea, where social networking and commerce is more established, social networks do influence purchase, but the degree of influence depends on the usage level and connectedness of a user. In summary, the research shows:\n\n● For light users of social networks with few connections (48% of users), purchases are unaffected by social network activity.\n\n● For moderate users of social networks with average connections (40%), purchases are influenced by social network interaction, boosting vendor sales for this group by 5%.\n\n● For heavy users of social networks with a high number of connections (12%), purchases are also influenced by social network interaction but negatively; these users avoid buying what their friends have bought and are talking about, leading to a 14% drop in sales from this group for vendors.\n\n![Social Commerce.jpg](https://cdn.steemitimages.com/DQmVyHyNMDuir9iHv3pGZWeCeavWVy187UCV3thTvER6zSU/Social%20Commerce.jpg)\n\nFYI (This is to give you a pinch of reality so you can carry out your on research)\n\nGood-Luck (Team Expertek US)\n\nhttps://www.expertek.net",
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      "body": "Electronic commerce (e-commerce) refers to both financial and informational electronically mediated transactions between an organization and any third party it deals with. So e-commerce involves management not only of online sales transactions, but also of non-financial transactions such as inbound customer service enquiries and outbound email broadcasts, so you can argue that e-commerce is open to all online organizations.\n\n![ecommerce vs ebusiness.jpeg](https://cdn.steemitimages.com/DQmQj31N6Ta1amWWFwzYBMaQxorwTd2ut6tmn3LzaeYs69Q/ecommerce%20vs%20ebusiness.jpeg)\n\nHowever E-business or digital business is similar to e-commerce but broader in scope and refers to using digital technology to manage a range of business processes incorporating the sell side and buy-side e-commerce, and also other key supporting business processes including research & development, marketing, manufacturing and inbound and outbound logistics. (FYI)\n\nCheers (Team Expertek US)\n\nhttps://www.expertek.net",
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