VOTING POWER100.00%
DOWNVOTE POWER100.00%
RESOURCE CREDITS100.00%
REPUTATION PROGRESS0.00%
Net Worth
0.044USD
STEEM
0.000STEEM
SBD
0.014SBD
Effective Power
5.007SP
├── Own SP
0.636SP
└── Incoming DelegationsDeleg
+4.371SP
Detailed Balance
| STEEM | ||
| balance | 0.000STEEM | STEEM |
| market_balance | 0.000STEEM | STEEM |
| savings_balance | 0.000STEEM | STEEM |
| reward_steem_balance | 0.000STEEM | STEEM |
| STEEM POWER | ||
| Own SP | 0.636SP | SP |
| Delegated Out | 0.000SP | SP |
| Delegation In | 4.371SP | SP |
| Effective Power | 5.007SP | SP |
| Reward SP (pending) | 0.008SP | SP |
| SBD | ||
| sbd_balance | 0.000SBD | SBD |
| sbd_conversions | 0.000SBD | SBD |
| sbd_market_balance | 0.000SBD | SBD |
| savings_sbd_balance | 0.000SBD | SBD |
| reward_sbd_balance | 0.014SBD | SBD |
{
"balance": "0.000 STEEM",
"savings_balance": "0.000 STEEM",
"reward_steem_balance": "0.000 STEEM",
"vesting_shares": "1035.107421 VESTS",
"delegated_vesting_shares": "0.000000 VESTS",
"received_vesting_shares": "7108.552385 VESTS",
"sbd_balance": "0.000 SBD",
"savings_sbd_balance": "0.000 SBD",
"reward_sbd_balance": "0.014 SBD",
"conversions": []
}Account Info
| name | hardaway |
| id | 204391 |
| rank | 1,449,516 |
| reputation | 25722349 |
| created | 2017-06-18T15:14:12 |
| recovery_account | steem |
| proxy | None |
| post_count | 1 |
| comment_count | 0 |
| lifetime_vote_count | 0 |
| witnesses_voted_for | 0 |
| last_post | 2017-06-18T15:16:39 |
| last_root_post | 2017-06-18T15:16:39 |
| last_vote_time | 2017-06-18T15:16:39 |
| proxied_vsf_votes | 0, 0, 0, 0 |
| can_vote | 1 |
| voting_power | 0 |
| delayed_votes | 0 |
| balance | 0.000 STEEM |
| savings_balance | 0.000 STEEM |
| sbd_balance | 0.000 SBD |
| savings_sbd_balance | 0.000 SBD |
| vesting_shares | 1035.107421 VESTS |
| delegated_vesting_shares | 0.000000 VESTS |
| received_vesting_shares | 7108.552385 VESTS |
| reward_vesting_balance | 16.555509 VESTS |
| vesting_balance | 0.000 STEEM |
| vesting_withdraw_rate | 0.000000 VESTS |
| next_vesting_withdrawal | 1969-12-31T23:59:59 |
| withdrawn | 0 |
| to_withdraw | 0 |
| withdraw_routes | 0 |
| savings_withdraw_requests | 0 |
| last_account_recovery | 1970-01-01T00:00:00 |
| reset_account | null |
| last_owner_update | 1970-01-01T00:00:00 |
| last_account_update | 1970-01-01T00:00:00 |
| mined | No |
| sbd_seconds | 0 |
| sbd_last_interest_payment | 1970-01-01T00:00:00 |
| savings_sbd_last_interest_payment | 1970-01-01T00:00:00 |
{
"active": {
"account_auths": [],
"key_auths": [
[
"STM7Mfx5qaHeSaxQXoK6uQ78Y54VB88GsQyayjCe7hGiwwV3ECcZV",
1
]
],
"weight_threshold": 1
},
"balance": "0.000 STEEM",
"can_vote": true,
"comment_count": 0,
"created": "2017-06-18T15:14:12",
"curation_rewards": 0,
"delegated_vesting_shares": "0.000000 VESTS",
"downvote_manabar": {
"current_mana": 2035914951,
"last_update_time": 1779065943
},
"guest_bloggers": [],
"id": 204391,
"json_metadata": "",
"last_account_recovery": "1970-01-01T00:00:00",
"last_account_update": "1970-01-01T00:00:00",
"last_owner_update": "1970-01-01T00:00:00",
"last_post": "2017-06-18T15:16:39",
"last_root_post": "2017-06-18T15:16:39",
"last_vote_time": "2017-06-18T15:16:39",
"lifetime_vote_count": 0,
"market_history": [],
"memo_key": "STM5Q8SmNcFZHKm9UwMfPTRG5NDvQ9zL3RGM6cqqKDsC4LQ7JW8Es",
"mined": false,
"name": "hardaway",
"next_vesting_withdrawal": "1969-12-31T23:59:59",
"other_history": [],
"owner": {
"account_auths": [],
"key_auths": [
[
"STM5QnafDA4HVVp4Knn2Bzs1zFJQMhy5aStCXPWydZyK8uFHB7rtb",
1
]
],
"weight_threshold": 1
},
"pending_claimed_accounts": 0,
"post_bandwidth": 0,
"post_count": 1,
"post_history": [],
"posting": {
"account_auths": [],
"key_auths": [
[
"STM8BCXRPX6i4a9zbxZW7qLtT4f9uSYSJEz65beephDV1LNet7XU2",
1
]
],
"weight_threshold": 1
},
"posting_json_metadata": "",
"posting_rewards": 15,
"proxied_vsf_votes": [
0,
0,
0,
0
],
"proxy": "",
"received_vesting_shares": "7108.552385 VESTS",
"recovery_account": "steem",
"reputation": 25722349,
"reset_account": "null",
"reward_sbd_balance": "0.014 SBD",
"reward_steem_balance": "0.000 STEEM",
"reward_vesting_balance": "16.555509 VESTS",
"reward_vesting_steem": "0.008 STEEM",
"savings_balance": "0.000 STEEM",
"savings_sbd_balance": "0.000 SBD",
"savings_sbd_last_interest_payment": "1970-01-01T00:00:00",
"savings_sbd_seconds": "0",
"savings_sbd_seconds_last_update": "1970-01-01T00:00:00",
"savings_withdraw_requests": 0,
"sbd_balance": "0.000 SBD",
"sbd_last_interest_payment": "1970-01-01T00:00:00",
"sbd_seconds": "0",
"sbd_seconds_last_update": "1970-01-01T00:00:00",
"tags_usage": [],
"to_withdraw": 0,
"transfer_history": [],
"vesting_balance": "0.000 STEEM",
"vesting_shares": "1035.107421 VESTS",
"vesting_withdraw_rate": "0.000000 VESTS",
"vote_history": [],
"voting_manabar": {
"current_mana": "8143659806",
"last_update_time": 1779065943
},
"voting_power": 0,
"withdraw_routes": 0,
"withdrawn": 0,
"witness_votes": [],
"witnesses_voted_for": 0,
"rank": 1449516
}Withdraw Routes
| Incoming | Outgoing |
|---|---|
Empty | Empty |
{
"incoming": [],
"outgoing": []
}From Date
To Date
2026/05/18 00:59:03
2026/05/18 00:59:03
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 7108.552385 VESTS |
| Transaction Info | Block #106144322/Trx 3536a6d6811458aa6cbb0862c5a5934117ef450a |
View Raw JSON Data
{
"block": 106144322,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "7108.552385 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2026-05-18T00:59:03",
"trx_id": "3536a6d6811458aa6cbb0862c5a5934117ef450a",
"trx_in_block": 3,
"virtual_op": 0
}2026/05/12 06:47:36
2026/05/12 06:47:36
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 4396.341980 VESTS |
| Transaction Info | Block #105979246/Trx cafa0c31487de403b02b47b9a47a7c7bfafeaec0 |
View Raw JSON Data
{
"block": 105979246,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "4396.341980 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2026-05-12T06:47:36",
"trx_id": "cafa0c31487de403b02b47b9a47a7c7bfafeaec0",
"trx_in_block": 2,
"virtual_op": 0
}2026/04/26 00:18:39
2026/04/26 00:18:39
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 7121.068141 VESTS |
| Transaction Info | Block #105511951/Trx 28098ef078db1f7e502e0489226ed7f381e862f0 |
View Raw JSON Data
{
"block": 105511951,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "7121.068141 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2026-04-26T00:18:39",
"trx_id": "28098ef078db1f7e502e0489226ed7f381e862f0",
"trx_in_block": 4,
"virtual_op": 0
}2026/01/23 09:45:21
2026/01/23 09:45:21
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 4437.888799 VESTS |
| Transaction Info | Block #102854153/Trx 63f8b052e12589a0dea67fedc63d81a74c6bce99 |
View Raw JSON Data
{
"block": 102854153,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "4437.888799 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2026-01-23T09:45:21",
"trx_id": "63f8b052e12589a0dea67fedc63d81a74c6bce99",
"trx_in_block": 4,
"virtual_op": 0
}2024/12/17 05:03:33
2024/12/17 05:03:33
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 4602.107996 VESTS |
| Transaction Info | Block #91300538/Trx 85e962c2cc86cea31f0d20abc3912499e5dc7ca6 |
View Raw JSON Data
{
"block": 91300538,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "4602.107996 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2024-12-17T05:03:33",
"trx_id": "85e962c2cc86cea31f0d20abc3912499e5dc7ca6",
"trx_in_block": 0,
"virtual_op": 0
}2023/11/13 20:46:06
2023/11/13 20:46:06
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 4771.241528 VESTS |
| Transaction Info | Block #79854730/Trx 51e184404b4111766d94e4c719bafb0e25dfc46b |
View Raw JSON Data
{
"block": 79854730,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "4771.241528 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2023-11-13T20:46:06",
"trx_id": "51e184404b4111766d94e4c719bafb0e25dfc46b",
"trx_in_block": 2,
"virtual_op": 0
}2023/09/21 22:41:18
2023/09/21 22:41:18
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 7708.520314 VESTS |
| Transaction Info | Block #78348856/Trx 43b814f70ced2437ccbe8fe15d8be423cf94d785 |
View Raw JSON Data
{
"block": 78348856,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "7708.520314 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2023-09-21T22:41:18",
"trx_id": "43b814f70ced2437ccbe8fe15d8be423cf94d785",
"trx_in_block": 0,
"virtual_op": 0
}2022/11/03 12:22:24
2022/11/03 12:22:24
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 7930.201752 VESTS |
| Transaction Info | Block #69114063/Trx 14177f773bd9f7019d715bc4b3d82247a0fcd9e0 |
View Raw JSON Data
{
"block": 69114063,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "7930.201752 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2022-11-03T12:22:24",
"trx_id": "14177f773bd9f7019d715bc4b3d82247a0fcd9e0",
"trx_in_block": 0,
"virtual_op": 0
}2022/01/17 11:35:03
2022/01/17 11:35:03
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 8150.734983 VESTS |
| Transaction Info | Block #60810164/Trx 0e008fb71006687c4b5a80cb406305478d0d9866 |
View Raw JSON Data
{
"block": 60810164,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "8150.734983 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2022-01-17T11:35:03",
"trx_id": "0e008fb71006687c4b5a80cb406305478d0d9866",
"trx_in_block": 6,
"virtual_op": 0
}2021/06/14 01:28:33
2021/06/14 01:28:33
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 8334.503641 VESTS |
| Transaction Info | Block #54608513/Trx ea7772d54486c003992cf082f4799ca69351474b |
View Raw JSON Data
{
"block": 54608513,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "8334.503641 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2021-06-14T01:28:33",
"trx_id": "ea7772d54486c003992cf082f4799ca69351474b",
"trx_in_block": 0,
"virtual_op": 0
}2020/12/11 11:46:18
2020/12/11 11:46:18
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 8521.925615 VESTS |
| Transaction Info | Block #49355944/Trx 12d2ef99724167fca0ddf0bfd413781fa3ef4f18 |
View Raw JSON Data
{
"block": 49355944,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "8521.925615 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-12-11T11:46:18",
"trx_id": "12d2ef99724167fca0ddf0bfd413781fa3ef4f18",
"trx_in_block": 1,
"virtual_op": 0
}2020/12/06 05:23:24
2020/12/06 05:23:24
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 1912.543513 VESTS |
| Transaction Info | Block #49207502/Trx 0a40e66c32abd85b6bcd5d7c1810d370b2f75b01 |
View Raw JSON Data
{
"block": 49207502,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "1912.543513 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-12-06T05:23:24",
"trx_id": "0a40e66c32abd85b6bcd5d7c1810d370b2f75b01",
"trx_in_block": 2,
"virtual_op": 0
}2020/12/05 15:24:15
2020/12/05 15:24:15
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 8528.133469 VESTS |
| Transaction Info | Block #49191036/Trx 8347861466fa4a4b4b1e513a23111515b0c2d806 |
View Raw JSON Data
{
"block": 49191036,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "8528.133469 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-12-05T15:24:15",
"trx_id": "8347861466fa4a4b4b1e513a23111515b0c2d806",
"trx_in_block": 3,
"virtual_op": 0
}2020/11/02 16:58:36
2020/11/02 16:58:36
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 1920.017158 VESTS |
| Transaction Info | Block #48259375/Trx 1c908b86cac67e983d3ddcd867481de3f00a511b |
View Raw JSON Data
{
"block": 48259375,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "1920.017158 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-11-02T16:58:36",
"trx_id": "1c908b86cac67e983d3ddcd867481de3f00a511b",
"trx_in_block": 6,
"virtual_op": 0
}2020/05/09 06:21:27
2020/05/09 06:21:27
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 8730.938828 VESTS |
| Transaction Info | Block #43217762/Trx 7033b4cefec66788f859fde56d14aa9df495a7c1 |
View Raw JSON Data
{
"block": 43217762,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "8730.938828 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-05-09T06:21:27",
"trx_id": "7033b4cefec66788f859fde56d14aa9df495a7c1",
"trx_in_block": 14,
"virtual_op": 0
}2020/05/08 10:03:33
2020/05/08 10:03:33
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 1953.311140 VESTS |
| Transaction Info | Block #43193973/Trx bdbf48f847a400b4dad3441cb45f089d49fd52be |
View Raw JSON Data
{
"block": 43193973,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "1953.311140 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-05-08T10:03:33",
"trx_id": "bdbf48f847a400b4dad3441cb45f089d49fd52be",
"trx_in_block": 27,
"virtual_op": 0
}2020/04/16 00:18:54
2020/04/16 00:18:54
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 8743.826276 VESTS |
| Transaction Info | Block #42565695/Trx 98da1679e5e5cdbef7f74f5fbd57e2fca6cba4d4 |
View Raw JSON Data
{
"block": 42565695,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "8743.826276 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2020-04-16T00:18:54",
"trx_id": "98da1679e5e5cdbef7f74f5fbd57e2fca6cba4d4",
"trx_in_block": 13,
"virtual_op": 0
}2019/06/18 16:18:09
2019/06/18 16:18:09
| author | steemitboard |
| body | Congratulations @hardaway! You received a personal award! <table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@hardaway/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table> <sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@hardaway) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=hardaway)_</sub> ###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes! |
| json metadata | {"image":["https://steemitboard.com/img/notify.png"]} |
| parent author | hardaway |
| parent permlink | can-the-blockchain-stop-ad-fraud |
| permlink | steemitboard-notify-hardaway-20190618t161808000z |
| title | |
| Transaction Info | Block #33911487/Trx 96da19920523cb1d6f97935db9e3db5b7718863b |
View Raw JSON Data
{
"block": 33911487,
"op": [
"comment",
{
"author": "steemitboard",
"body": "Congratulations @hardaway! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@hardaway/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@hardaway) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=hardaway)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
"json_metadata": "{\"image\":[\"https://steemitboard.com/img/notify.png\"]}",
"parent_author": "hardaway",
"parent_permlink": "can-the-blockchain-stop-ad-fraud",
"permlink": "steemitboard-notify-hardaway-20190618t161808000z",
"title": ""
}
],
"op_in_trx": 0,
"timestamp": "2019-06-18T16:18:09",
"trx_id": "96da19920523cb1d6f97935db9e3db5b7718863b",
"trx_in_block": 7,
"virtual_op": 0
}2019/05/12 17:23:51
2019/05/12 17:23:51
| delegatee | hardaway |
| delegator | steem |
| vesting shares | 8939.443089 VESTS |
| Transaction Info | Block #32848480/Trx f92235649a8774685feb49dcf188670fb77834f0 |
View Raw JSON Data
{
"block": 32848480,
"op": [
"delegate_vesting_shares",
{
"delegatee": "hardaway",
"delegator": "steem",
"vesting_shares": "8939.443089 VESTS"
}
],
"op_in_trx": 0,
"timestamp": "2019-05-12T17:23:51",
"trx_id": "f92235649a8774685feb49dcf188670fb77834f0",
"trx_in_block": 10,
"virtual_op": 0
}2018/06/18 17:35:15
2018/06/18 17:35:15
| author | steemitboard |
| body | Congratulations @hardaway! You have received a personal award! [](http://steemitboard.com/@hardaway) 1 Year on Steemit <sub>_Click on the badge to view your Board of Honor._</sub> **Do not miss the [last post](https://steemit.com/steemitboard/@steemitboard/steemitboard-world-cup-contest-columbia-vs-japan) from @steemitboard!** --- **Participate in the [SteemitBoard World Cup Contest](https://steemit.com/steemitboard/@steemitboard/steemitboard-world-cup-contest-collect-badges-and-win-free-sbd)!** Collect World Cup badges and win free SBD Support the Gold Sponsors of the contest: [@good-karma](https://v2.steemconnect.com/sign/account-witness-vote?witness=good-karma&approve=1) and [@lukestokes](https://v2.steemconnect.com/sign/account-witness-vote?witness=lukestokes.mhth&approve=1) --- > Do you like [SteemitBoard's project](https://steemit.com/@steemitboard)? Then **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**! |
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2018/05/16 20:19:57
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2018/01/09 06:39:06
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2017/10/10 20:01:54
| author | kr8os |
| body | I agree that the blockchain can be especially useful for detecting and eliminating adfraud. Here at Kr8os / Kr8os Project, we're building an ad + attribution fraud solution on the blockchain that will block out any sketchy transactions. So it's actually quite an exciting time for those who live and breathe adtech. : ) |
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kr8osupvoted (100.00%) @hardaway / can-the-blockchain-stop-ad-fraud
2017/10/10 19:54:48
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2017/07/29 22:13:06
| author | carssleepanig |
| body | Interesting thoughts |
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hardawayreceived 0.014 SBD, 0.010 SP author reward for @hardaway / can-the-blockchain-stop-ad-fraud
2017/06/25 15:16:39
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}dublaupvoted (100.00%) @hardaway / can-the-blockchain-stop-ad-fraud2017/06/23 20:51:03
dublaupvoted (100.00%) @hardaway / can-the-blockchain-stop-ad-fraud
2017/06/23 20:51:03
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tronixupvoted (100.00%) @hardaway / can-the-blockchain-stop-ad-fraud
2017/06/23 17:31:06
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2017/06/23 16:49:09
| author | dubla |
| body | Welcome to steemit Francine, great to see you here. |
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}aldofarinaupvoted (100.00%) @hardaway / can-the-blockchain-stop-ad-fraud2017/06/18 15:17:51
aldofarinaupvoted (100.00%) @hardaway / can-the-blockchain-stop-ad-fraud
2017/06/18 15:17:51
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}hardawayupvoted (100.00%) @hardaway / can-the-blockchain-stop-ad-fraud2017/06/18 15:16:39
hardawayupvoted (100.00%) @hardaway / can-the-blockchain-stop-ad-fraud
2017/06/18 15:16:39
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}hardawaypublished a new post: can-the-blockchain-stop-ad-fraud2017/06/18 15:16:39
hardawaypublished a new post: can-the-blockchain-stop-ad-fraud
2017/06/18 15:16:39
| author | hardaway |
| body | More often than not disruptive changes in an industry come from outside, rather than from within an industry. People inside the industry tend to tinker at the margins, not trying to alienate any of the existing constituencies. In that way, industries are like democracies. But just as innovations in healthcare came from outside the industry, innovations in the digital media ecosystem are beginning to come from outside as well. One place we predict will change how advertising is bought and sold is the fairly new cryptocurrency space. Over the last five years or so, people have become familiar with Bitcoin, digital currency units that are created out of bits and bytes and fluctuate like the securities market or the currency exchange. Bitcoin, like other cryptocurrencies, relies on an underlying technology called the blockchain, which is a decentralized network of personal computers. Being part of a blockchain network requires connecting to the blockchain through software, almost like connecting to a social network. People on the network can add new records (assets) through their computers, and the new records are double-verified and added to a ledger of all other blockchain transactions around that asset. Unless you’re speculating in Bitcoin, you don’t care about any of this. But there’s a related cryptocurrency, Ethereum, that was developed specifically to transparently facilitate contracts. And that’s where advertising could get disrupted. Blockchain technology through something like Ethereum contracts could monitor ad placements and conduct real time audits of ad delivery. That would solve the problem of transparency in programmatic media buys. Each digital asset ( ad) could be located in real time. Blockchain’s advantages could include verification of ad delivery; immutable contracts with consumers; handling consumer data in a way that is completely transparent; and verifications about products’ authenticity that track from the point of origin, like sustainable fishing. Shanghai-based Vechain is using blockchain tech to authenticate fashion products, as well as provide background info on the items. Last year, MediaPost similarly pointed to blockchain opportunities for managing huge numbers of consumer relationships, settling of multiparty payments and user ID verification. Other observers have suggested global payment systems and, especially, smart contracts that are secure and transparent, available throughout a network even as they get modified. Blockchain technology could also be used to decentralize transaction data, which would offer clients and agencies security and anonymity benefits. I’m sure there are more exciting uses of blockchain technology than to monitor ad fraud and track wasted digital media ad expenditures, but since this technology has already graduated well beyond the buying and selling of illegal drugs on the Silk Road web site (see Nick Bilton’s terrific new book American Kingpin) and is now being investigated by the big banks to change the way the entire financial system works, we think there will be a day when someone builds a platform that truly brings the advertising industry into the 21st century. |
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}Auth Keys
Owner
Single Signature
Public Keys
STM5QnafDA4HVVp4Knn2Bzs1zFJQMhy5aStCXPWydZyK8uFHB7rtb1/1
Active
Single Signature
Public Keys
STM7Mfx5qaHeSaxQXoK6uQ78Y54VB88GsQyayjCe7hGiwwV3ECcZV1/1
Posting
Single Signature
Public Keys
STM8BCXRPX6i4a9zbxZW7qLtT4f9uSYSJEz65beephDV1LNet7XU21/1
Memo
STM5Q8SmNcFZHKm9UwMfPTRG5NDvQ9zL3RGM6cqqKDsC4LQ7JW8Es
{
"owner": {
"account_auths": [],
"key_auths": [
[
"STM5QnafDA4HVVp4Knn2Bzs1zFJQMhy5aStCXPWydZyK8uFHB7rtb",
1
]
],
"weight_threshold": 1
},
"active": {
"account_auths": [],
"key_auths": [
[
"STM7Mfx5qaHeSaxQXoK6uQ78Y54VB88GsQyayjCe7hGiwwV3ECcZV",
1
]
],
"weight_threshold": 1
},
"posting": {
"account_auths": [],
"key_auths": [
[
"STM8BCXRPX6i4a9zbxZW7qLtT4f9uSYSJEz65beephDV1LNet7XU2",
1
]
],
"weight_threshold": 1
},
"memo": "STM5Q8SmNcFZHKm9UwMfPTRG5NDvQ9zL3RGM6cqqKDsC4LQ7JW8Es"
}Witness Votes
0 / 30
No active witness votes.
[]