Ecoer Logo
VOTING POWER100.00%
DOWNVOTE POWER100.00%
RESOURCE CREDITS100.00%
REPUTATION PROGRESS0.00%
Net Worth
0.044USD
STEEM
0.000STEEM
SBD
0.014SBD
Effective Power
5.007SP
├── Own SP
0.636SP
└── Incoming Deleg
+4.371SP

Detailed Balance

STEEM
balance
0.000STEEM
market_balance
0.000STEEM
savings_balance
0.000STEEM
reward_steem_balance
0.000STEEM
STEEM POWER
Own SP
0.636SP
Delegated Out
0.000SP
Delegation In
4.371SP
Effective Power
5.007SP
Reward SP (pending)
0.008SP
SBD
sbd_balance
0.000SBD
sbd_conversions
0.000SBD
sbd_market_balance
0.000SBD
savings_sbd_balance
0.000SBD
reward_sbd_balance
0.014SBD
{
  "balance": "0.000 STEEM",
  "savings_balance": "0.000 STEEM",
  "reward_steem_balance": "0.000 STEEM",
  "vesting_shares": "1035.107421 VESTS",
  "delegated_vesting_shares": "0.000000 VESTS",
  "received_vesting_shares": "7108.552385 VESTS",
  "sbd_balance": "0.000 SBD",
  "savings_sbd_balance": "0.000 SBD",
  "reward_sbd_balance": "0.014 SBD",
  "conversions": []
}

Account Info

namehardaway
id204391
rank1,449,516
reputation25722349
created2017-06-18T15:14:12
recovery_accountsteem
proxyNone
post_count1
comment_count0
lifetime_vote_count0
witnesses_voted_for0
last_post2017-06-18T15:16:39
last_root_post2017-06-18T15:16:39
last_vote_time2017-06-18T15:16:39
proxied_vsf_votes0, 0, 0, 0
can_vote1
voting_power0
delayed_votes0
balance0.000 STEEM
savings_balance0.000 STEEM
sbd_balance0.000 SBD
savings_sbd_balance0.000 SBD
vesting_shares1035.107421 VESTS
delegated_vesting_shares0.000000 VESTS
received_vesting_shares7108.552385 VESTS
reward_vesting_balance16.555509 VESTS
vesting_balance0.000 STEEM
vesting_withdraw_rate0.000000 VESTS
next_vesting_withdrawal1969-12-31T23:59:59
withdrawn0
to_withdraw0
withdraw_routes0
savings_withdraw_requests0
last_account_recovery1970-01-01T00:00:00
reset_accountnull
last_owner_update1970-01-01T00:00:00
last_account_update1970-01-01T00:00:00
minedNo
sbd_seconds0
sbd_last_interest_payment1970-01-01T00:00:00
savings_sbd_last_interest_payment1970-01-01T00:00:00
{
  "active": {
    "account_auths": [],
    "key_auths": [
      [
        "STM7Mfx5qaHeSaxQXoK6uQ78Y54VB88GsQyayjCe7hGiwwV3ECcZV",
        1
      ]
    ],
    "weight_threshold": 1
  },
  "balance": "0.000 STEEM",
  "can_vote": true,
  "comment_count": 0,
  "created": "2017-06-18T15:14:12",
  "curation_rewards": 0,
  "delegated_vesting_shares": "0.000000 VESTS",
  "downvote_manabar": {
    "current_mana": 2035914951,
    "last_update_time": 1779065943
  },
  "guest_bloggers": [],
  "id": 204391,
  "json_metadata": "",
  "last_account_recovery": "1970-01-01T00:00:00",
  "last_account_update": "1970-01-01T00:00:00",
  "last_owner_update": "1970-01-01T00:00:00",
  "last_post": "2017-06-18T15:16:39",
  "last_root_post": "2017-06-18T15:16:39",
  "last_vote_time": "2017-06-18T15:16:39",
  "lifetime_vote_count": 0,
  "market_history": [],
  "memo_key": "STM5Q8SmNcFZHKm9UwMfPTRG5NDvQ9zL3RGM6cqqKDsC4LQ7JW8Es",
  "mined": false,
  "name": "hardaway",
  "next_vesting_withdrawal": "1969-12-31T23:59:59",
  "other_history": [],
  "owner": {
    "account_auths": [],
    "key_auths": [
      [
        "STM5QnafDA4HVVp4Knn2Bzs1zFJQMhy5aStCXPWydZyK8uFHB7rtb",
        1
      ]
    ],
    "weight_threshold": 1
  },
  "pending_claimed_accounts": 0,
  "post_bandwidth": 0,
  "post_count": 1,
  "post_history": [],
  "posting": {
    "account_auths": [],
    "key_auths": [
      [
        "STM8BCXRPX6i4a9zbxZW7qLtT4f9uSYSJEz65beephDV1LNet7XU2",
        1
      ]
    ],
    "weight_threshold": 1
  },
  "posting_json_metadata": "",
  "posting_rewards": 15,
  "proxied_vsf_votes": [
    0,
    0,
    0,
    0
  ],
  "proxy": "",
  "received_vesting_shares": "7108.552385 VESTS",
  "recovery_account": "steem",
  "reputation": 25722349,
  "reset_account": "null",
  "reward_sbd_balance": "0.014 SBD",
  "reward_steem_balance": "0.000 STEEM",
  "reward_vesting_balance": "16.555509 VESTS",
  "reward_vesting_steem": "0.008 STEEM",
  "savings_balance": "0.000 STEEM",
  "savings_sbd_balance": "0.000 SBD",
  "savings_sbd_last_interest_payment": "1970-01-01T00:00:00",
  "savings_sbd_seconds": "0",
  "savings_sbd_seconds_last_update": "1970-01-01T00:00:00",
  "savings_withdraw_requests": 0,
  "sbd_balance": "0.000 SBD",
  "sbd_last_interest_payment": "1970-01-01T00:00:00",
  "sbd_seconds": "0",
  "sbd_seconds_last_update": "1970-01-01T00:00:00",
  "tags_usage": [],
  "to_withdraw": 0,
  "transfer_history": [],
  "vesting_balance": "0.000 STEEM",
  "vesting_shares": "1035.107421 VESTS",
  "vesting_withdraw_rate": "0.000000 VESTS",
  "vote_history": [],
  "voting_manabar": {
    "current_mana": "8143659806",
    "last_update_time": 1779065943
  },
  "voting_power": 0,
  "withdraw_routes": 0,
  "withdrawn": 0,
  "witness_votes": [],
  "witnesses_voted_for": 0,
  "rank": 1449516
}

Withdraw Routes

IncomingOutgoing
Empty
Empty
{
  "incoming": [],
  "outgoing": []
}
From Date
To Date
steemdelegated 4.371 SP to @hardaway
2026/05/18 00:59:03
delegateehardaway
delegatorsteem
vesting shares7108.552385 VESTS
Transaction InfoBlock #106144322/Trx 3536a6d6811458aa6cbb0862c5a5934117ef450a
View Raw JSON Data
{
  "block": 106144322,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "7108.552385 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2026-05-18T00:59:03",
  "trx_id": "3536a6d6811458aa6cbb0862c5a5934117ef450a",
  "trx_in_block": 3,
  "virtual_op": 0
}
steemdelegated 2.703 SP to @hardaway
2026/05/12 06:47:36
delegateehardaway
delegatorsteem
vesting shares4396.341980 VESTS
Transaction InfoBlock #105979246/Trx cafa0c31487de403b02b47b9a47a7c7bfafeaec0
View Raw JSON Data
{
  "block": 105979246,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "4396.341980 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2026-05-12T06:47:36",
  "trx_id": "cafa0c31487de403b02b47b9a47a7c7bfafeaec0",
  "trx_in_block": 2,
  "virtual_op": 0
}
steemdelegated 4.379 SP to @hardaway
2026/04/26 00:18:39
delegateehardaway
delegatorsteem
vesting shares7121.068141 VESTS
Transaction InfoBlock #105511951/Trx 28098ef078db1f7e502e0489226ed7f381e862f0
View Raw JSON Data
{
  "block": 105511951,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "7121.068141 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2026-04-26T00:18:39",
  "trx_id": "28098ef078db1f7e502e0489226ed7f381e862f0",
  "trx_in_block": 4,
  "virtual_op": 0
}
steemdelegated 2.729 SP to @hardaway
2026/01/23 09:45:21
delegateehardaway
delegatorsteem
vesting shares4437.888799 VESTS
Transaction InfoBlock #102854153/Trx 63f8b052e12589a0dea67fedc63d81a74c6bce99
View Raw JSON Data
{
  "block": 102854153,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "4437.888799 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2026-01-23T09:45:21",
  "trx_id": "63f8b052e12589a0dea67fedc63d81a74c6bce99",
  "trx_in_block": 4,
  "virtual_op": 0
}
steemdelegated 2.830 SP to @hardaway
2024/12/17 05:03:33
delegateehardaway
delegatorsteem
vesting shares4602.107996 VESTS
Transaction InfoBlock #91300538/Trx 85e962c2cc86cea31f0d20abc3912499e5dc7ca6
View Raw JSON Data
{
  "block": 91300538,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "4602.107996 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2024-12-17T05:03:33",
  "trx_id": "85e962c2cc86cea31f0d20abc3912499e5dc7ca6",
  "trx_in_block": 0,
  "virtual_op": 0
}
steemdelegated 2.934 SP to @hardaway
2023/11/13 20:46:06
delegateehardaway
delegatorsteem
vesting shares4771.241528 VESTS
Transaction InfoBlock #79854730/Trx 51e184404b4111766d94e4c719bafb0e25dfc46b
View Raw JSON Data
{
  "block": 79854730,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "4771.241528 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-11-13T20:46:06",
  "trx_id": "51e184404b4111766d94e4c719bafb0e25dfc46b",
  "trx_in_block": 2,
  "virtual_op": 0
}
steemdelegated 4.740 SP to @hardaway
2023/09/21 22:41:18
delegateehardaway
delegatorsteem
vesting shares7708.520314 VESTS
Transaction InfoBlock #78348856/Trx 43b814f70ced2437ccbe8fe15d8be423cf94d785
View Raw JSON Data
{
  "block": 78348856,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "7708.520314 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2023-09-21T22:41:18",
  "trx_id": "43b814f70ced2437ccbe8fe15d8be423cf94d785",
  "trx_in_block": 0,
  "virtual_op": 0
}
steemdelegated 4.876 SP to @hardaway
2022/11/03 12:22:24
delegateehardaway
delegatorsteem
vesting shares7930.201752 VESTS
Transaction InfoBlock #69114063/Trx 14177f773bd9f7019d715bc4b3d82247a0fcd9e0
View Raw JSON Data
{
  "block": 69114063,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "7930.201752 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2022-11-03T12:22:24",
  "trx_id": "14177f773bd9f7019d715bc4b3d82247a0fcd9e0",
  "trx_in_block": 0,
  "virtual_op": 0
}
steemdelegated 5.012 SP to @hardaway
2022/01/17 11:35:03
delegateehardaway
delegatorsteem
vesting shares8150.734983 VESTS
Transaction InfoBlock #60810164/Trx 0e008fb71006687c4b5a80cb406305478d0d9866
View Raw JSON Data
{
  "block": 60810164,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "8150.734983 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2022-01-17T11:35:03",
  "trx_id": "0e008fb71006687c4b5a80cb406305478d0d9866",
  "trx_in_block": 6,
  "virtual_op": 0
}
steemdelegated 5.125 SP to @hardaway
2021/06/14 01:28:33
delegateehardaway
delegatorsteem
vesting shares8334.503641 VESTS
Transaction InfoBlock #54608513/Trx ea7772d54486c003992cf082f4799ca69351474b
View Raw JSON Data
{
  "block": 54608513,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "8334.503641 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2021-06-14T01:28:33",
  "trx_id": "ea7772d54486c003992cf082f4799ca69351474b",
  "trx_in_block": 0,
  "virtual_op": 0
}
steemdelegated 5.240 SP to @hardaway
2020/12/11 11:46:18
delegateehardaway
delegatorsteem
vesting shares8521.925615 VESTS
Transaction InfoBlock #49355944/Trx 12d2ef99724167fca0ddf0bfd413781fa3ef4f18
View Raw JSON Data
{
  "block": 49355944,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "8521.925615 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2020-12-11T11:46:18",
  "trx_id": "12d2ef99724167fca0ddf0bfd413781fa3ef4f18",
  "trx_in_block": 1,
  "virtual_op": 0
}
steemdelegated 1.176 SP to @hardaway
2020/12/06 05:23:24
delegateehardaway
delegatorsteem
vesting shares1912.543513 VESTS
Transaction InfoBlock #49207502/Trx 0a40e66c32abd85b6bcd5d7c1810d370b2f75b01
View Raw JSON Data
{
  "block": 49207502,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "1912.543513 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2020-12-06T05:23:24",
  "trx_id": "0a40e66c32abd85b6bcd5d7c1810d370b2f75b01",
  "trx_in_block": 2,
  "virtual_op": 0
}
steemdelegated 5.244 SP to @hardaway
2020/12/05 15:24:15
delegateehardaway
delegatorsteem
vesting shares8528.133469 VESTS
Transaction InfoBlock #49191036/Trx 8347861466fa4a4b4b1e513a23111515b0c2d806
View Raw JSON Data
{
  "block": 49191036,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "8528.133469 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2020-12-05T15:24:15",
  "trx_id": "8347861466fa4a4b4b1e513a23111515b0c2d806",
  "trx_in_block": 3,
  "virtual_op": 0
}
steemdelegated 1.181 SP to @hardaway
2020/11/02 16:58:36
delegateehardaway
delegatorsteem
vesting shares1920.017158 VESTS
Transaction InfoBlock #48259375/Trx 1c908b86cac67e983d3ddcd867481de3f00a511b
View Raw JSON Data
{
  "block": 48259375,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "1920.017158 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2020-11-02T16:58:36",
  "trx_id": "1c908b86cac67e983d3ddcd867481de3f00a511b",
  "trx_in_block": 6,
  "virtual_op": 0
}
steemdelegated 5.368 SP to @hardaway
2020/05/09 06:21:27
delegateehardaway
delegatorsteem
vesting shares8730.938828 VESTS
Transaction InfoBlock #43217762/Trx 7033b4cefec66788f859fde56d14aa9df495a7c1
View Raw JSON Data
{
  "block": 43217762,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "8730.938828 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2020-05-09T06:21:27",
  "trx_id": "7033b4cefec66788f859fde56d14aa9df495a7c1",
  "trx_in_block": 14,
  "virtual_op": 0
}
steemdelegated 1.201 SP to @hardaway
2020/05/08 10:03:33
delegateehardaway
delegatorsteem
vesting shares1953.311140 VESTS
Transaction InfoBlock #43193973/Trx bdbf48f847a400b4dad3441cb45f089d49fd52be
View Raw JSON Data
{
  "block": 43193973,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "1953.311140 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2020-05-08T10:03:33",
  "trx_id": "bdbf48f847a400b4dad3441cb45f089d49fd52be",
  "trx_in_block": 27,
  "virtual_op": 0
}
steemdelegated 5.376 SP to @hardaway
2020/04/16 00:18:54
delegateehardaway
delegatorsteem
vesting shares8743.826276 VESTS
Transaction InfoBlock #42565695/Trx 98da1679e5e5cdbef7f74f5fbd57e2fca6cba4d4
View Raw JSON Data
{
  "block": 42565695,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "8743.826276 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2020-04-16T00:18:54",
  "trx_id": "98da1679e5e5cdbef7f74f5fbd57e2fca6cba4d4",
  "trx_in_block": 13,
  "virtual_op": 0
}
2019/06/18 16:18:09
authorsteemitboard
bodyCongratulations @hardaway! You received a personal award! <table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@hardaway/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table> <sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@hardaway) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=hardaway)_</sub> ###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!
json metadata{"image":["https://steemitboard.com/img/notify.png"]}
parent authorhardaway
parent permlinkcan-the-blockchain-stop-ad-fraud
permlinksteemitboard-notify-hardaway-20190618t161808000z
title
Transaction InfoBlock #33911487/Trx 96da19920523cb1d6f97935db9e3db5b7718863b
View Raw JSON Data
{
  "block": 33911487,
  "op": [
    "comment",
    {
      "author": "steemitboard",
      "body": "Congratulations @hardaway! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@hardaway/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@hardaway) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=hardaway)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
      "json_metadata": "{\"image\":[\"https://steemitboard.com/img/notify.png\"]}",
      "parent_author": "hardaway",
      "parent_permlink": "can-the-blockchain-stop-ad-fraud",
      "permlink": "steemitboard-notify-hardaway-20190618t161808000z",
      "title": ""
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2019-06-18T16:18:09",
  "trx_id": "96da19920523cb1d6f97935db9e3db5b7718863b",
  "trx_in_block": 7,
  "virtual_op": 0
}
steemdelegated 5.497 SP to @hardaway
2019/05/12 17:23:51
delegateehardaway
delegatorsteem
vesting shares8939.443089 VESTS
Transaction InfoBlock #32848480/Trx f92235649a8774685feb49dcf188670fb77834f0
View Raw JSON Data
{
  "block": 32848480,
  "op": [
    "delegate_vesting_shares",
    {
      "delegatee": "hardaway",
      "delegator": "steem",
      "vesting_shares": "8939.443089 VESTS"
    }
  ],
  "op_in_trx": 0,
  "timestamp": "2019-05-12T17:23:51",
  "trx_id": "f92235649a8774685feb49dcf188670fb77834f0",
  "trx_in_block": 10,
  "virtual_op": 0
}
2018/06/18 17:35:15
authorsteemitboard
bodyCongratulations @hardaway! You have received a personal award! [![](https://steemitimages.com/70x70/http://steemitboard.com/@hardaway/birthday1.png)](http://steemitboard.com/@hardaway) 1 Year on Steemit <sub>_Click on the badge to view your Board of Honor._</sub> **Do not miss the [last post](https://steemit.com/steemitboard/@steemitboard/steemitboard-world-cup-contest-columbia-vs-japan) from @steemitboard!** --- **Participate in the [SteemitBoard World Cup Contest](https://steemit.com/steemitboard/@steemitboard/steemitboard-world-cup-contest-collect-badges-and-win-free-sbd)!** Collect World Cup badges and win free SBD Support the Gold Sponsors of the contest: [@good-karma](https://v2.steemconnect.com/sign/account-witness-vote?witness=good-karma&approve=1) and [@lukestokes](https://v2.steemconnect.com/sign/account-witness-vote?witness=lukestokes.mhth&approve=1) --- > Do you like [SteemitBoard's project](https://steemit.com/@steemitboard)? Then **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!
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steemdelegated 5.619 SP to @hardaway
2018/05/16 20:19:57
delegateehardaway
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vesting shares9139.091487 VESTS
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steemdelegated 18.255 SP to @hardaway
2018/01/09 06:39:06
delegateehardaway
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vesting shares29690.081871 VESTS
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2017/10/10 20:01:54
authorkr8os
bodyI agree that the blockchain can be especially useful for detecting and eliminating adfraud. Here at Kr8os / Kr8os Project, we're building an ad + attribution fraud solution on the blockchain that will block out any sketchy transactions. So it's actually quite an exciting time for those who live and breathe adtech. : )
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2017/10/10 19:54:48
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steemdelegated 18.410 SP to @hardaway
2017/08/04 05:17:54
delegateehardaway
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vesting shares29940.892579 VESTS
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2017/07/29 22:13:06
authorcarssleepanig
bodyInteresting thoughts
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hardawayreceived 0.014 SBD, 0.010 SP author reward for @hardaway / can-the-blockchain-stop-ad-fraud
2017/06/25 15:16:39
authorhardaway
permlinkcan-the-blockchain-stop-ad-fraud
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2017/06/23 20:51:03
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2017/06/23 17:31:06
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2017/06/23 16:49:09
authordubla
bodyWelcome to steemit Francine, great to see you here.
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2017/06/18 15:17:51
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2017/06/18 15:16:39
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2017/06/18 15:16:39
authorhardaway
bodyMore often than not disruptive changes in an industry come from outside, rather than from within an industry. People inside the industry tend to tinker at the margins, not trying to alienate any of the existing constituencies. In that way, industries are like democracies. But just as innovations in healthcare came from outside the industry, innovations in the digital media ecosystem are beginning to come from outside as well. One place we predict will change how advertising is bought and sold is the fairly new cryptocurrency space. Over the last five years or so, people have become familiar with Bitcoin, digital currency units that are created out of bits and bytes and fluctuate like the securities market or the currency exchange. Bitcoin, like other cryptocurrencies, relies on an underlying technology called the blockchain, which is a decentralized network of personal computers. Being part of a blockchain network requires connecting to the blockchain through software, almost like connecting to a social network. People on the network can add new records (assets) through their computers, and the new records are double-verified and added to a ledger of all other blockchain transactions around that asset. Unless you’re speculating in Bitcoin, you don’t care about any of this. But there’s a related cryptocurrency, Ethereum, that was developed specifically to transparently facilitate contracts. And that’s where advertising could get disrupted. Blockchain technology through something like Ethereum contracts could monitor ad placements and conduct real time audits of ad delivery. That would solve the problem of transparency in programmatic media buys. Each digital asset ( ad) could be located in real time. Blockchain’s advantages could include verification of ad delivery; immutable contracts with consumers; handling consumer data in a way that is completely transparent; and verifications about products’ authenticity that track from the point of origin, like sustainable fishing. Shanghai-based Vechain is using blockchain tech to authenticate fashion products, as well as provide background info on the items. Last year, MediaPost similarly pointed to blockchain opportunities for managing huge numbers of consumer relationships, settling of multiparty payments and user ID verification. Other observers have suggested global payment systems and, especially, smart contracts that are secure and transparent, available throughout a network even as they get modified. Blockchain technology could also be used to decentralize transaction data, which would offer clients and agencies security and anonymity benefits. I’m sure there are more exciting uses of blockchain technology than to monitor ad fraud and track wasted digital media ad expenditures, but since this technology has already graduated well beyond the buying and selling of illegal drugs on the Silk Road web site (see Nick Bilton’s terrific new book American Kingpin) and is now being investigated by the big banks to change the way the entire financial system works, we think there will be a day when someone builds a platform that truly brings the advertising industry into the 21st century.
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      "body": "More often than not disruptive changes in an industry come from outside, rather than from within an industry. People inside the industry tend to tinker at the margins, not trying to alienate any of the existing constituencies. In that way, industries are like democracies. But just as innovations in healthcare came from outside the industry, innovations in the digital media ecosystem are beginning to come from outside as well.\nOne place we predict will change how advertising is bought and sold is the fairly new cryptocurrency space. Over the last five years or so, people have become familiar with Bitcoin, digital currency units that are created out of bits and bytes and fluctuate like the securities market or the currency exchange.\nBitcoin, like other cryptocurrencies, relies on an underlying technology called the blockchain, which is a decentralized network of personal computers. Being part of a blockchain network requires connecting to the blockchain through software, almost like connecting to a social network. People on the network can add new records (assets) through their computers, and the new records are double-verified and added to a ledger of all other blockchain transactions around that asset.\nUnless you’re speculating in Bitcoin, you don’t care about any of this. But there’s a related cryptocurrency, Ethereum, that was developed specifically to transparently facilitate contracts. And that’s where advertising could get disrupted.\nBlockchain technology through something like Ethereum contracts could monitor ad placements and conduct real time audits of ad delivery. That would solve the problem of transparency in programmatic media buys. Each digital asset ( ad) could be located in real time. Blockchain’s advantages could include\nverification of ad delivery; immutable contracts with consumers; handling consumer data in a way that is completely transparent; and verifications about products’ authenticity that track from the point of origin, like sustainable fishing. Shanghai-based Vechain is using blockchain tech to authenticate fashion products, as well as provide background info on the items.\nLast year, MediaPost similarly pointed to blockchain opportunities for managing huge numbers of consumer relationships, settling of multiparty payments and user ID verification.\nOther observers have suggested global payment systems and, especially, smart contracts that are secure and transparent, available throughout a network even as they get modified.\nBlockchain technology could also be used to decentralize transaction data, which would offer clients and agencies security and anonymity benefits.\nI’m sure there are more exciting uses of blockchain technology than to monitor ad fraud and track wasted digital media ad expenditures, but since this technology has already graduated well beyond the buying and selling of illegal drugs on the Silk Road web site (see Nick Bilton’s terrific new book American Kingpin) and is now being investigated by the big banks to change the way the entire financial system works, we think there will be a day when someone builds a platform that truly brings the advertising industry into the 21st century.",
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steemcreated a new account: @hardaway
2017/06/18 15:14:12
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Witness Votes

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[]