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      "author": "steemitboard",
      "permlink": "steemitboard-notify-icomarketers-20190730t131409000z",
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      "body": "Congratulations @icomarketers! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@icomarketers/birthday1.png</td><td>Happy Birthday! - You are on the Steem blockchain for 1 year!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@icomarketers) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=icomarketers)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/@icomarketersstories/effective-ico-page-social-proof-elements-that-will-earn-investors-trust-ca1a6b188c5f",
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      "permlink": "effective-ico-page-social-proof-elements-that-will-earn-investor-s-trust",
      "title": "Effective ICO page Social Proof elements that will earn investor’s trust",
      "body": "<html>\n<p><img src=\"https://i.imgur.com/2LvGtLM.png\"/></p>\n<p>Any business needs to be perceived as credible and trustworthy so that a website visitor would be influenced and converted to a buyer, or in ICO case — contributor.Depending on your project’s industry, there are several ways how you can boost your credibility in your visitor’s eye.</p>\n<ul>\n  <li><strong>Testimonials</strong></li>\n</ul>\n<p>In the early stages of any ICO project&nbsp;,the first testimonials are like piggybacking — you will want to be aligned with third parties as big and as credible as possible. And what happens in the end — they practically lend you part of their credibility.Which is not a bad thing at all. So, getting the interest of some big companies who might want to use your end product or service and would admit that they just can not wait for your ICO to reach hard cap, would be perfect. The same goes with notable, industry popular individuals, or influencers — getting their opinion and quotes might cost you a lot, but it would for sure add a lot to your existing credibility.</p>\n<ul>\n  <li><strong>Numbers</strong></li>\n</ul>\n<p>If there were two different cafes in front of you, one with many people in it, and one completely empty. Which would you choose to go to?In the same way, nobody wants to be the first one to invest and risk the chance of losing money.Thinking that way, showing how much has been invested so far, that way inviting your landing page visitor to join the e.g. 5000+ current contributors would make a huge difference.You can communicate your amount of contributors and contributions raised in a form of milestones.As a general rule of thumb, showing facts and figures in numbers works well for any commercial website, as long as the numbers are big enough, of course.</p>\n<ul>\n  <li><strong>Added transparency</strong></li>\n</ul>\n<p>Transparency is another thing which any investor should be concerned about and pay attention to when visiting your website. We think it should go without saying for any ICO, but these things SHOULD BE disclosed:</p>\n<ul>\n  <li>Tokensale dates</li>\n  <li>Token distribution</li>\n  <li>Token allocation/use of funds</li>\n  <li>Roadmap (what has been done so far and what is to come)</li>\n  <li>Team members, advisors and their background (include their LinkedIn URLs when possible)</li>\n</ul>\n<p>Numbers show the scope of the project.</p>\n<p><img src=\"https://i.imgur.com/hyZpeNX.png\" width=\"284\" height=\"347\"/></p>\n<ul>\n  <li><strong>Social media proof</strong></li>\n</ul>\n<p>Just like in the example of cafes, you also would be more intrigued to know more about a project that has thousands of followers on different social media channels. If your project has many followers, subscribers or shares of certain posts, why not to show it? There is a high chance that it would trigger the “bandwagon effect”.</p>\n<p><img src=\"https://i.imgur.com/wMxigdu.png\"/></p>\n<ul>\n  <li><strong>Press mentions</strong></li>\n</ul>\n<p>Press/media coverage can add many credibility points to your ICO. Besides that, it usually takes a lot of patience, continuous communication and skills to get the attention of THE BIG MEDIA, so why not to show that you have accomplished that?Got a high rating on some of the top ICO listing sites, like ICOBench and TrackICO? Show that as well! Also, don’t forget to share on your social media how grateful you are for the mention.</p>\n<p><img src=\"https://i.imgur.com/qHLTV3s.png\"/></p>\n<ul>\n  <li><strong>Live AMAs with the community</strong></li>\n</ul>\n<p>A not less important way to earn credibility is to be personal and connect with your community. Your ICOs community needs to feel like there is a real team, real people behind the project, who care about their opinion and want to engage with them.Let your community members ask you questions about the project and answer them in a live Ask Me Anything (AMA) sessions. Stream them live on Youtube, share on social media, but also show it on your landing page so that any new visitors can see that the people behind the project, first of all, are real, and secondly — know what they are doing.Besides everything mentioned above, there are some more ways that can be used to increase perceived trustworthiness and credibility:</p>\n<ul>\n  <li>Making the landing page look professional</li>\n  <li>Adding the Privacy Policy</li>\n  <li>inspiring/confident copywriting</li>\n  <li>Anything else you could think of that would increase the trust of your visitors when they look through your project’s website. It could be something specific to the industry which your project represents</li>\n</ul>\n<p><strong>BUT, if I want I can fake all or most of the things above..</strong></p>\n<p>If you are not sure that these effective ways of social proof mentioned might be enough, or you think that, realistically speaking, most of them could be easily faked — yes, that is true, but if you fake it, remember, that sooner or later you will be caught. Just think about it — if you, for example, would add fake partnerships with huge brands on your landing page, ANY visitor could easily contact those brands and ask them if the partnership is real. Then you would be in big trouble.</p>\n<p>A recent example of how dangerous faking partnerships can become:</p>\n<p>Coppay, a European fintech company that offers payment gateways for cryptocurrency paying customers, in a recent announcement claimed that Samsung will be using their service and are ready to offer their customers in the Baltic states all their products, smart-phones, TVs, tablets and others, for digital money.</p>\n<p>This statement was proven to be wrong shortly after when Samsung found out about it and Samsung spokesperson explained that they do not have a partnership with Coppay. That lead to Coppay deleting their blog in which this bold announcement was written.</p>\n<p>It is unknown how Samsung reacted to this afterwards, but we are quite sure that Coppay were in trouble and lost a lot of trust in the eyes of other third parties.</p>\n<p>Now it is your time to implement those social proof tactics on your project’s page. And if already done, which ones gave you the best results?</p>\n<p><strong>We recommend to test these tactics. Only constantly testing various elements can lead you to the one best result, and when that happens — you will definitely see the results.</strong></p>\n<p>___________________________________________________________________</p>\n<p>Follow us on our <a href=\"https://t.me/ICO_Marketers_Stories\">Telegram Channel</a>.</p>\n</html>",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/@icomarketersstories/new-fundraising-standard-for-icos-daico-fc2ea2c9f66d",
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      "title": "New fundraising standard for ICOs — DAICO?",
      "body": "<html>\n<p><img src=\"https://i.imgur.com/5ra5jPL.png\"/></p>\n<p>In the last few years, the Crypto Industry has experienced a vast variety of ICO projects that came out with interesting concepts promising extraordinary results and MVP that would blow everyone’s minds. And a lot of us bought into their visions only to end up with useless tokens that have 20x-100x dropped in value since the ICO sale price. Recent market studies are showing that 80% of ICO fail miserably, only 9% of all ICOs get their tokens listed in exchanges and from those 9% only 10–15% have managed to create their MVP. It seems that a lot of companies try to solve challenging tasks that they are not competent in. The others don’t even try to solve anything and are creating ICO for money grab — straight scamming money out of naive investor wallets. Good example of such scams would be Bitconnect ponzi scheme &amp; Bitair.io ICO.But now there is a new proposal that will change everything.To make investing space more trustable and ICO project owners more accountable in January of 2018 Vitalik Buterin (founder of Etherium) came up with entirely new crypto fundraising mechanism that has a potential to stop scammers and low quality ICOs from getting raised funds called DAICO [links].</p>\n<h3>What is DAICO and how is it different from&nbsp;ICO?</h3>\n<p>Let’s summarize main DAICO and ICO differences in 3 words: <strong>access to money</strong>. Let me explain.</p>\n<h3>ICO fundraising risks</h3>\n<p>In ICO fundraising event (token sale), once the soft-cap target is reached, all the gathered funds are released to ICO project owners/developers. That means that investors funds are frozen for undefined time and potential investment ROI is completely in the hands of project CEO competencies, developers abilities and trust that a project is actually not a scam.In the scenario where developers are not performing, project is not moving forward and the resources are being used irrationally, there is nothing that investor can do. The harsh truth is that ICO investors have no access to your invested money and if ICO tokens aren’t even listed on exchanges there is no way to even get a part of invested money back.But DAICO fundraising format is a countermeasure that reduces investor risks and gives investors a democratic group control over how DAICO funds are distributed and if they should close the smart contract and get their money out of the project.</p>\n<h3>How does DAICO reduce crypto investors risks?</h3>\n<p>DAICO is entirely new fundraising concept that proposes to use best parts of DAO and ICO worlds.</p>\n<p><img src=\"https://i.imgur.com/xxDycuw.png\"/></p>\n<p>In this fundraising model, all funds to crypto project team are not released at once. To ensure that project is not ascam, developers actually have competencies to lead the project and give anopportunity for investors to cash out, there are 2 main smart contract mechanisms added to classical ICO model: 51% voting mechanism and TAP mechanism.What do these mechanisms do?</p>\n<ul>\n  <li>That means that every decision on increasing fund access to the team must be met with the majority vote from investors (51% vote). (Audits accessible fund amount for project basically.)</li>\n  <li>And the TAP mechanism defines how much funds can be accessible to the DAICO team. Investors are controlling TAP with votes.</li>\n  <li>If the project is not viable any longer, can’t execute milestones or investors simply want to cash out of the project, with majority vote they can vote to close the project. If 51% majority vote is reached then at this point taken smart contract will be destroyed and all token holders will be funded back all remaining funds proportionally to their token holdings.</li>\n</ul>\n<p>So, as you see, from the investors point of view, DAICO reduces risk 10x fold. (But remember, this investing, nor fundraising format does not guarantee the success of the project — just makes it harder for SCAM projects to “steal” money.)</p>\n<h3>What to consider before doing&nbsp;DAICO?</h3>\n<p>There are multiple things that you should be aware of and factor in your decision-making process before you choose to do DAICO:</p>\n<ul>\n  <li>DAICO existence and token contract destruction is still vulnerable to 51% attack. Your competitors or third party “bad actor” (like big trader), can create an uncertainty from insight and potentially trigger the poll and and get the 51% of all the votes to shut down the project. (In this case, you can always redo DAICO, but it is just a pain in the….)</li>\n  <li>Many people just HODL tokens (as that usually is) and are not active participants in crypto project community. In such case, when let’s say 40% of all token holders are passive and don’t take part in decision making polls, the decision to get executed just need 31% of support from all token holders;</li>\n  <li>If DAICO project owners have high token holdings %, similar problem of vote manipulation in both directions become a more probable;</li>\n  <li>Note that it is still unclear what role in DAICO crypto exchanges play. Currently, when listing your token in the exchange you are asked to deposit huge token amounts. (These tokens are needed to secure trading demand.) In DACIO that gives exchanges huge voting power and influence over DAICO crypto project.</li>\n  <li>For the project founders, DAICO might be huge financial uncertainty. When scaling and solving new unplanned problems, there might be more resources necessary to manage project operations efficiently. So, in order to get these resources you would need to ask community to increase TAP (access to ETH). But there is no guarantee that you will get the extra money or get it on time.</li>\n  <li>The one of biggest challenges for project founders is to communicate in the transparent way details of operations to investors. Currently, there are no standards for evaluating if MVP delay because of other additional feature were implemented or finally getting intent of purchase from potential customer (not purchase itself) after some artificial self-sustained deadline (DAICO roadmap) is exceeded, are measurements of progress forward (towards success) or stagnation (movement towards failure). General psychology of event perception might dramatically impact project fund release.</li>\n</ul>\n<p>So, as you see, there are still many things to consider before adapting DAICO model. But if there are so much road bumps in the way, is there any real future for such ICO alternative?</p>\n<h3>Will DAICO be the future of ICO fundraising?</h3>\n<p>From other perspective, the EU plans to increase ICO regulation and we suspect that in near future ICO will be forbidden — some other mechanism will be demanded. WIll it be DAICO? Most probably some kind of evolution of DAICO. Format with a bundle of smart contracts that together will provide advanced controls that will protect both sides of the “partnership”.</p>\n<h3>Should you be doing DAICO instead of&nbsp;ICO?</h3>\n<p>Currently, there already is one project called Abyss (<a href=\"https://www.theabyss.com/\">https://www.theabyss.com/</a>) that has implemented this new fundraising model. We can learn from their performance and mistakes. (This project had their DAICO a few months ago, but it is yet too soon to evaluate. We need to see how community self-manage complex decision making, to see if and how this stagnate or propel projects development.)Should you be doing DAICO? Unless you want to be a guinea pig and operate in uncertainty, <strong>we wouldn’t advise you to pick DAICO model over ICO</strong>, at least not at this point in time. In time this model will mature and it will be smarter to switch (We do see the switch happening).BUT if you are choosing to do ICO or are in one at the moment, be aware that in a few months to a year time period time we predict, that ICOs might be obligated to implement control mechanisms that give some kind of regulation to their project and is concise with EU, US regulations.</p>\n<p>___________________________________________________________________</p>\n<p>Follow us on our <a href=\"https://t.me/ICO_Marketers_Stories\">Telegram Channel</a>.</p>\n</html>",
      "json_metadata": "{\"tags\":[\"blockchain\",\"daico\",\"crypto\",\"ico\"],\"image\":[\"https://i.imgur.com/5ra5jPL.png\",\"https://i.imgur.com/xxDycuw.png\"],\"links\":[\"https://www.theabyss.com/\",\"https://t.me/ICO_Marketers_Stories\"],\"app\":\"steemit/0.1\",\"format\":\"html\"}"
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  "timestamp": "2018-08-21T13:27:51",
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      "parent_permlink": "ico",
      "author": "icomarketers",
      "permlink": "how-to-do-crypto-media-outreach-the-right-way",
      "title": "How to do crypto media outreach the right way",
      "body": "@@ -1,15 +1,67 @@\n %3Chtml%3E%0A\n+%3Cp%3E%3Cimg src=%22https://i.imgur.com/jNZ5mT6.png%22/%3E%3C/p%3E%0A\n %3Cp%3ESo, y\n",
      "json_metadata": "{\"tags\":[\"ico\",\"marketing\",\"crypto\",\"tokensale\"],\"image\":[\"https://i.imgur.com/jNZ5mT6.png\",\"https://i.imgur.com/rOhY4Hz.png\",\"https://i.imgur.com/tt1m6HG.png\",\"https://i.imgur.com/F29npgd.png\",\"https://i.imgur.com/CHxFlWJ.png\",\"https://i.imgur.com/UkLHWug.png\"],\"app\":\"steemit/0.1\",\"format\":\"html\",\"links\":[\"https://icowatchlist.com/finished\",\"https://www.augur.net/\",\"https://ga-dev-tools.appspot.com/campaign-url-builder/\",\"https://t.me/ICO_Marketers_Stories\"]}"
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{
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  "op": [
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      "parent_author": "",
      "parent_permlink": "ico",
      "author": "icomarketers",
      "permlink": "how-to-do-crypto-media-outreach-the-right-way",
      "title": "How to do crypto media outreach the right way",
      "body": "@@ -4698,15 +4698,1040 @@\n %22/%3E%3C/p%3E%0A\n+%3Cp%3E%3Cstrong%3EDon%E2%80%99t forget about tracking%3C/strong%3E%3C/p%3E%0A%3Cp%3EAnd lastly, Since now you have great articles and thanks to all the evaluations you can pick best, most promising articles resources for your ICO promotion, the last thing to take care off is tracking. You should track as much as possible.%3C/p%3E%0A%3Cp%3E%E2%80%9CIf you can%E2%80%99t measure it, You can%E2%80%99t manage it!%E2%80%9D %3Cem%3E(Peter Drucker)%3C/em%3E%3C/p%3E%0A%3Cp%3EAnd even more so, you can%E2%80%99t calculate ROI from your marketing activities. That is why in your PR article use links with UTM parameters (or atleast bit.ly links) and readable, beautiful anchor texts.%3C/p%3E%0A%3Cp%3EFor UTM link building you can use this free resource from Google: %3Ca href=%22https://ga-dev-tools.appspot.com/campaign-url-builder/%22%3Ehttps://ga-dev-tools.appspot.com/campaign-url-builder/%3C/a%3E%3C/p%3E%0A%3Cp%3E%3Cstrong%3EImplement these few tips and you will definitely get more out of your PR promo submissions. Happy marketing & best of luck!%3C/strong%3E%3C/p%3E%0A%3Cp%3EFollow us on our %3Ca href=%22https://t.me/ICO_Marketers_Stories%22%3ETelegram Channel%3C/a%3E.%3C/p%3E%0A\n %3C/html%3E\n",
      "json_metadata": "{\"tags\":[\"ico\",\"marketing\",\"crypto\",\"tokensale\"],\"image\":[\"https://i.imgur.com/rOhY4Hz.png\",\"https://i.imgur.com/tt1m6HG.png\",\"https://i.imgur.com/F29npgd.png\",\"https://i.imgur.com/CHxFlWJ.png\",\"https://i.imgur.com/UkLHWug.png\"],\"app\":\"steemit/0.1\",\"format\":\"html\",\"links\":[\"https://icowatchlist.com/finished\",\"https://www.augur.net/\",\"https://ga-dev-tools.appspot.com/campaign-url-builder/\",\"https://t.me/ICO_Marketers_Stories\"]}"
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  "block": 25262970,
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  "timestamp": "2018-08-21T13:25:48",
  "op": [
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    {
      "parent_author": "",
      "parent_permlink": "ico",
      "author": "icomarketers",
      "permlink": "how-to-do-crypto-media-outreach-the-right-way",
      "title": "How to do crypto media outreach the right way",
      "body": "@@ -4019,15 +4019,694 @@\n %22/%3E%3C/p%3E%0A\n+%3Cp%3EThe golden rule here to remember is%E2%80%8A%E2%80%94%E2%80%8Aboth of these channels need combined to have more than 50%25 of all the traffic. (This strategy basically outsources resource quality evaluation task to Google ranking algorithm and FB social proof.) These 2 are much harder to manipulate. (And since you can%E2%80%99t really advertise Crypto on FB, you know that social proof must be real.)%3C/p%3E%0A%3Cp%3ENote: this last step secures that you are not buying PR article in resource with bot traffic. (Don%E2%80%99t trust any resource that has just Direct traffic.)%3C/p%3E%0A%3Cp%3EAt the end you should end up with nice and clean resource list%E2%80%8A%E2%80%94%E2%80%8Asomething like this:%3C/p%3E%0A%3Cp%3E%3Cimg src=%22https://i.imgur.com/UkLHWug.png%22/%3E%3C/p%3E%0A\n %3C/html%3E\n",
      "json_metadata": "{\"tags\":[\"ico\",\"marketing\",\"crypto\",\"tokensale\"],\"image\":[\"https://i.imgur.com/rOhY4Hz.png\",\"https://i.imgur.com/tt1m6HG.png\",\"https://i.imgur.com/F29npgd.png\",\"https://i.imgur.com/CHxFlWJ.png\",\"https://i.imgur.com/UkLHWug.png\"],\"app\":\"steemit/0.1\",\"format\":\"html\",\"links\":[\"https://icowatchlist.com/finished\",\"https://www.augur.net/\"]}"
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  "block": 25262947,
  "trx_in_block": 16,
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  "timestamp": "2018-08-21T13:24:39",
  "op": [
    "comment",
    {
      "parent_author": "",
      "parent_permlink": "ico",
      "author": "icomarketers",
      "permlink": "how-to-do-crypto-media-outreach-the-right-way",
      "title": "How to do crypto media outreach the right way",
      "body": "@@ -1608,15 +1608,2426 @@\n %22/%3E%3C/p%3E%0A\n+%3Cp%3EUsing ahrefs.com tool we found 3000+ unique referral domains / resources that we can export with just one click and do media outreach to.%3C/p%3E%0A%3Cp%3ENote: sites with higher DA and UR data usually have higher organic traffic.%3C/p%3E%0A%3Cp%3ESo, now you should have a good PR resource list.%3C/p%3E%0A%3Cp%3E%3Cstrong%3EQuestions to ask when doing Media Outreach%3C/strong%3E%3C/p%3E%0A%3Cp%3EWhen you are doing media outreach, there are 4 key questions that need to be asked. They will help you evaluate resources and get more cost-effective price offers.%3C/p%3E%0A%3Cp%3E%3Cstrong%3EQuestions list:%3C/strong%3E%3C/p%3E%0A%3Cul%3E%0A  %3Cli%3EWhere will the article be published (category, sub-category, listing)?;%3C/li%3E%0A  %3Cli%3EWhat is the average monthly traffic in past 3 months that this category, sub-category, listing page is getting?%3C/li%3E%0A%3C/ul%3E%0A%3Cp%3ENote: General monthly traffic that a page gets is not the same traffic (impressions) that your article will get.%3C/p%3E%0A%3Cul%3E%0A  %3Cli%3EDo they create article themselves?%3C/li%3E%0A  %3Cli%3ECan you use trackable links in your PR articles?%3C/li%3E%0A  %3Cli%3ECan they offer a 20%25 price discount or offer a bundle deal 2 articles: %E2%80%9CArticle price x2*80%25%E2%80%9D?%3C/li%3E%0A%3C/ul%3E%0A%3Cp%3ENote: Don%E2%80%99t just buy a service, build relationships. With such approach and mindset you will be able to get better deals more often than you think.%3C/p%3E%0A%3Cp%3ENow once you have outreached all resources and got back pricing offers it is time to pick the best resources to post your PR articles to. But how should you evaluate which resource is the best?%3C/p%3E%0A%3Cp%3E%3Cstrong%3EEvaluate PR resources traffic%3C/strong%3E%3C/p%3E%0A%3Cp%3ERemember to never trust blind traffic numbers that anyone sends you. Even worse%E2%80%8A%E2%80%94%E2%80%8Ain this industry a lot of resource owners and influencers call their resource %E2%80%9Cbounce%E2%80%9D traffic %E2%80%9Cpotential investors%E2%80%9D. (Quite often promise to reach 15K potential investors is nothing more than 7K impressions on the page per month and not even to category where your article is listed.)%3C/p%3E%0A%3Cp%3ESo, what can we do, to get more out of our marketing budgets? Easy%E2%80%8A%E2%80%94%E2%80%8Aevaluate each resource traffic using similarweb.com. (Check under Marketing Mix category%E2%80%8A%E2%80%94%E2%80%8Alook for all traffic site gets and then how big %25 off it all comes from Social and Organic channels.)%3C/p%3E%0A%3Cp%3EFor example, crypto news site cryptoclarified.com has 72.1%25 organic traffic and 5.04%25 social traffic. Combined they have 77.04%25 of all the traffic, just from these 2 channels.%3C/p%3E%0A%3Cp%3E%3Cimg src=%22https://i.imgur.com/CHxFlWJ.png%22/%3E%3C/p%3E%0A\n %3C/html%3E\n",
      "json_metadata": "{\"tags\":[\"ico\",\"marketing\",\"crypto\",\"tokensale\"],\"image\":[\"https://i.imgur.com/rOhY4Hz.png\",\"https://i.imgur.com/tt1m6HG.png\",\"https://i.imgur.com/F29npgd.png\",\"https://i.imgur.com/CHxFlWJ.png\"],\"app\":\"steemit/0.1\",\"format\":\"html\",\"links\":[\"https://icowatchlist.com/finished\",\"https://www.augur.net/\"]}"
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{
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  "block": 25262864,
  "trx_in_block": 33,
  "op_in_trx": 0,
  "virtual_op": 0,
  "timestamp": "2018-08-21T13:20:30",
  "op": [
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    {
      "parent_author": "",
      "parent_permlink": "ico",
      "author": "icomarketers",
      "permlink": "how-to-do-crypto-media-outreach-the-right-way",
      "title": "How to do crypto media outreach the right way",
      "body": "@@ -595,15 +595,1028 @@\n %22/%3E%3C/p%3E%0A\n+%3Cp%3ESearch term for resources lists: %3Cem%3ECrypto News sites list + PR article + %E2%80%9Cadvertise%E2%80%9D%3C/em%3E%3C/p%3E%0A%3Cp%3EUse one of these search terms to effectively find great Crypto News sites. %E2%80%9CSEOquake%E2%80%9D plugin can help you export all SERP results with just one click.%3C/p%3E%0A%3Cp%3E%3Cstrong%3ESecond method: Competitors BACKLINKS%3C/strong%3E%3C/p%3E%0A%3Cp%3EBy checking crypto competitors backlinks portfolios you will find %E2%80%9Cgold%E2%80%9D paid and free ICO promo opportunities.%3C/p%3E%0A%3Cp%3EStep1: Visit %3Ca href=%22https://icowatchlist.com/finished%22%3Ehttps://icowatchlist.com/finished%3C/a%3E and find finished ICO that is targeted in the same niche that your ICO is going to be in.%3C/p%3E%0A%3Cp%3EFor this example, let%E2%80%99s choose %3Ca href=%22https://www.augur.net/%22%3Ehttps://www.augur.net/%3C/a%3E project. Their ICO ended in October 1st 2015.%3C/p%3E%0A%3Cp%3EStep2: Lets check their backlinks portfolio. There are multiple tools that you can use to check sites backlinks (Moz, Ahrefs, SEMRush, etc). In this example we will use ahrefs.com.%3C/p%3E%0A%3Cp%3E%3Cimg src=%22https://i.imgur.com/F29npgd.png%22/%3E%3C/p%3E%0A\n %3C/html%3E\n",
      "json_metadata": "{\"tags\":[\"ico\",\"marketing\",\"crypto\",\"tokensale\"],\"image\":[\"https://i.imgur.com/rOhY4Hz.png\",\"https://i.imgur.com/tt1m6HG.png\",\"https://i.imgur.com/F29npgd.png\"],\"app\":\"steemit/0.1\",\"format\":\"html\",\"links\":[\"https://icowatchlist.com/finished\",\"https://www.augur.net/\"]}"
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  "op": [
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      "parent_author": "",
      "parent_permlink": "ico",
      "author": "icomarketers",
      "permlink": "how-to-do-crypto-media-outreach-the-right-way",
      "title": "How to do crypto media outreach the right way",
      "body": "@@ -453,15 +453,157 @@\n %22/%3E%3C/p%3E%0A\n+%3Cp%3ESearch term for precise resources: %3Cem%3ECrypto News + PR article + %E2%80%9Cadvertise%E2%80%9D%3C/em%3E%3C/p%3E%0A%3Cp%3E%3Cimg src=%22https://i.imgur.com/tt1m6HG.png%22/%3E%3C/p%3E%0A\n %3C/html%3E\n",
      "json_metadata": "{\"tags\":[\"ico\",\"marketing\",\"crypto\",\"tokensale\"],\"image\":[\"https://i.imgur.com/rOhY4Hz.png\",\"https://i.imgur.com/tt1m6HG.png\"],\"app\":\"steemit/0.1\",\"format\":\"html\"}"
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{
  "trx_id": "5b6e2765be9b9135f74d8b7b1d01cdce14b66deb",
  "block": 25262737,
  "trx_in_block": 7,
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  "timestamp": "2018-08-21T13:14:09",
  "op": [
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    {
      "parent_author": "",
      "parent_permlink": "ico",
      "author": "icomarketers",
      "permlink": "how-to-do-crypto-media-outreach-the-right-way",
      "title": "How to do crypto media outreach the right way",
      "body": "<html>\n<p>So, you have decided to use crypto PR article marketing to reach new people, generate extra buzz around your upcoming ICO and generate that additional first investor traffic to your ICO sales page. Then these few basic strategies will definitely come in handy.</p>\n<p>Let’s start with 2 easy ways how you can find great PR article resources:</p>\n<p><strong>First method: GOOGLE Search</strong></p>\n<p><img src=\"https://i.imgur.com/rOhY4Hz.png\"/></p>\n</html>",
      "json_metadata": "{\"tags\":[\"ico\",\"marketing\",\"crypto\",\"tokensale\"],\"image\":[\"https://i.imgur.com/rOhY4Hz.png\"],\"app\":\"steemit/0.1\",\"format\":\"html\"}"
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{
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  "block": 24709900,
  "trx_in_block": 63,
  "op_in_trx": 0,
  "virtual_op": 0,
  "timestamp": "2018-08-02T08:22:45",
  "op": [
    "comment",
    {
      "parent_author": "",
      "parent_permlink": "blockchain",
      "author": "icomarketers",
      "permlink": "mistakes-to-avoid-during-an-ico-campaign",
      "title": "Mistakes to Avoid During ICO Campaign",
      "body": "@@ -37,18 +37,18 @@\n com/\n-7c89bFO.jp\n+CW47NE8.pn\n g%22/%3E\n",
      "json_metadata": "{\"tags\":[\"blockchain\",\"cryptocurrency\",\"ico\",\"tokensale\",\"fundraising\"],\"image\":[\"https://i.imgur.com/CW47NE8.png\"],\"links\":[\"https://t.me/ICO_Marketers_Stories\",\"https://ga-dev-tools.appspot.com/campaign-url-builder/\",\"https://t.me/AntiServiceMessageBot\",\"https://analytics.hypernum.com/fund\"],\"app\":\"steemit/0.1\",\"format\":\"html\"}"
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{
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  "block": 24709887,
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  "virtual_op": 0,
  "timestamp": "2018-08-02T08:22:06",
  "op": [
    "comment",
    {
      "parent_author": "",
      "parent_permlink": "blockchain",
      "author": "icomarketers",
      "permlink": "helpful-tools-for-your-ico-marketing",
      "title": "Helpful Tools for Your ICO Marketing",
      "body": "@@ -37,18 +37,18 @@\n com/\n-r49Vh69.jp\n+Z1XsdPd.pn\n g%22/%3E\n",
      "json_metadata": "{\"tags\":[\"blockchain\",\"cryptocurrency\",\"ico\",\"tokensale\",\"fundraising\"],\"links\":[\"https://app.getresponse.com/\",\"https://www.google.lv/search?q=mailchimp+crypto+policy&oq=mailchimp+crypto\",\"https://medium.com/@icomarketersstories/how-to-measure-the-success-of-a-youtube-channel-36e510de5034\",\"https://socialblade.com/\",\"https://www.twitteraudit.com/\",\"https://sparktoro.com/tools/sparkscore\",\"https://www.hotjar.com/\",\"https://www.drift.com/\",\"https://medium.com/@icomarketersstories/community-management-for-icos-4010b8e46f22\",\"https://buffer.com/\",\"https://www.loomly.com/\",\"https://t.me/ICO_Marketers_Stories\"],\"app\":\"steemit/0.1\",\"format\":\"html\",\"image\":[\"https://i.imgur.com/Z1XsdPd.png\",\"https://i.imgur.com/qUN8vOy.jpg\",\"https://i.imgur.com/1vXoSfZ.jpg\"]}"
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{
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  "block": 24709866,
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  "timestamp": "2018-08-02T08:21:03",
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    {
      "parent_author": "icomarketers",
      "parent_permlink": "community-management-for-icos",
      "author": "schoolhumor",
      "permlink": "re-community-management-for-icos-20180802t082102",
      "title": "",
      "body": "This was a good read.\n",
      "json_metadata": ""
    }
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      "author": "icomarketers",
      "permlink": "mistakes-to-avoid-during-an-ico-campaign",
      "title": "Mistakes to avoid during an ICO campaign",
      "body": "<html>\n<p><img src=\"https://i.imgur.com/7c89bFO.jpg\"/></p>\n<p>To do a recap and give a deeper insight for the topic covered last week in our <a href=\"https://t.me/ICO_Marketers_Stories\">Telegram Channel</a>, here are the five most common mistakes made running an ICO campaign.</p>\n<h3><strong>Promoting on Telegram&nbsp;channels</strong></h3>\n<p>Even though it looks tempting, channels with tens of thousands of members all interested in ICOs, stay away from this service. In reality:</p>\n<ul>\n  <li>Most members are fake or not Investors</li>\n  <li>Channel engagement can be faked, even post views</li>\n  <li>ROI is low</li>\n  <li>Post about your project will get lost in the feed</li>\n</ul>\n<p><em><strong>Note:</strong></em> <em>If you do decide to feature your project in such a group, be sure to use a</em> <a href=\"https://ga-dev-tools.appspot.com/campaign-url-builder/\"><em>tracking link</em></a> <em>in order to see the value it brings.</em></p>\n<h3><strong>Airdrop campaign before you have an active community</strong></h3>\n<p>Doing an Airdrop campaign to join your Telegram group works great, it can skyrocket your member count, especially if you know how to develop a bot to help people join. However, be mindful to the fact that these members only care about the free tokens, they won’t communicate in the group or check your announcement posts.So make sure you have an active community, otherwise a group with lots of members but no discussions will seem fake to real people or investors reviewing the project.<em><strong>Tip:</strong></em> <em>Be sure to add a</em> <a href=\"https://t.me/AntiServiceMessageBot\"><em>telegram bot</em></a> <em>that deletes all service messages like who joined the group</em></p>\n<h3><strong>Setting the sale dates without any&nbsp;hype</strong></h3>\n<p>Try to not share the dates of your token sale before you see any community growth or attention from investors. Otherwise the deadline will come sooner than later and it will lead to an unsuccessful sale or you will have to adjust the dates that will make your project seem less likely to succeed.In most cases you can even apply to services like listing sites with dates set to ‘TBD’.<strong>Alternatively,</strong> you can do a whitelist-only sale for you project, it can help you see how many people are actually interested in contributing to your project and even make it seem more exclusive if only whitelisted members can participate in the sale.</p>\n<h3><strong>Being greedy with the Hard cap&nbsp;setup</strong></h3>\n<p>Everyone wants to get as much funding as possible, so why would you restrict yourself? The short answer is - the bigger hard cap you have, the more important and well defined purpose your project needs to have.If you will flood the market with too many coins, but the demand will not be as high, the price will nosedive and no one wants that.Also a really high hard cap can scare away <a href=\"https://analytics.hypernum.com/fund\"><strong>Institutional Investors</strong></a>, who could provide both funding and valuable project validation for general community.</p>\n<h3>Being generous with the bonus&nbsp;setup</h3>\n<p>You want to use big pre-sale contribution bonuses as a way of persuading people to invest in your project, well don’t. Large bonuses will only cause people to dump more tokens once they become tradable and in the end will do <strong>more harm than good.</strong>As a guideline, 25% bonus should be the limit to reward contributors. In the ideal case, can be avoidable.If you do feel your potential contributors need a little ‘push’, a simple 10% referral bonus can work quite well. Simply develop your platform in way that each user gets a unique referral link and provide them the option to earn 10% of their referrals contribution.</p>\n<h3>Interested in&nbsp;more?</h3>\n<p>Follow our <a href=\"https://t.me/ICO_Marketers_Stories\">Telegram channel</a> for daily insights from our experience as ICO campaign managers.</p>\n</html>",
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      "parent_permlink": "blockchain",
      "author": "icomarketers",
      "permlink": "helpful-tools-for-your-ico-marketing",
      "title": "Helpful tools for your ICO marketing",
      "body": "<html>\n<p>Just like many things in life, you can do ICO Marketing the hard way — doing tasks manually and spending much more time on it, whether it is by choice or simply because you don't know better, or — you can use some various tricks and tools that help you make your daily marketing journey much more productive.Here we will look at several tools that have helped us with our ICO marketing activities.</p>\n<p><strong>Mass mailing</strong></p>\n<p>Whether it is for a weekly newsletter or you just want to promote your Tokensale's special offer, an e-mail is a good way how to reach your subscribers and leads.We like to use mass mailing services for such activities.Generally most e-mail marketing solutions will offer you:</p>\n<ul>\n  <li>to import and organize e-mails lists</li>\n  <li>design HTML e-mail template</li>\n  <li>see statistics (open rate, clicks and more)</li>\n  <li>automate your e-mail marketing</li>\n</ul>\n<p>You will not go wrong if you will choose:</p>\n<p>✅ Getresponse — <a href=\"https://app.getresponse.com/\">https://app.getresponse.com/</a><br>\nIt is a paid tool — you will have to pay a montly fee. The amount will differ depending on which plan you will chose — plans mainly differ on the amount of e-mails which you want to store in your account&nbsp;. We find it simple to use and organize the e-mails depending on how far the leads have gotten in the funnel and then sending them specific e-mails.We used to be hooked on Mailchimp, but after the fairly recent <a href=\"https://www.google.lv/search?q=mailchimp+crypto+policy&amp;oq=mailchimp+crypto\">Mailchimp ban on ICOs</a>, we are no longer using it.<br>\n<br>\n<strong>Influencers<br>\n</strong>As we already mentioned in our <a href=\"https://medium.com/@icomarketersstories/how-to-measure-the-success-of-a-youtube-channel-36e510de5034\">“How to measure the success of a Youtube channel”</a> blog post, when working with Youtubers (and influencers in general) we have to be very careful not to fall for the fake ones.Luckily there are tools designed specifically to provide all the necessary statistics for us, so that we would be able to determine them.<br>\nHere are some tools that have helped us with it&nbsp;:<br>\n<br>\n✅ <a href=\"https://socialblade.com/\">Socialblade</a> — a great tool which can provide a good amount of insight and analytics of influencers.E.g. how the number of Youtuber's subscribers and views amount has changed over timeJust look for patterns and see if you can find something “strange” in them.</p>\n<p>✅ TwitterAudit — <a href=\"https://www.twitteraudit.com/\">https://www.twitteraudit.com/</a></p>\n<p>Straight forward lets you see what part of a specific Twitter account followers is fake and what is real.</p>\n<p>✅ <a href=\"https://sparktoro.com/tools/sparkscore\">SparkToro</a> — similar to TwitterAudit, but features also more specific statistics of each Twitter username — e.g. average likes per tweet.The amount of accounts you can check is limited on SparkTore — 25/per day.</p>\n<p><strong>Website tracking<br>\n</strong>This is more of a necessity than just a tool. We would be surprised if you don't have it already. But are you using it and tracking everything that you should track? It can make it easier to make decisions on where to spend money on, which can then lead to campaigns with a higher ROI.The whole website tracking topic could probably be something to speak about in a separate blog post, but for now we would like to stress mainly the importance of tracking the traffic sources.<br>\n<br>\nAs ICO Marketers, there are so many areas we need to focus on and sometimes spend our money on&nbsp;:</p>\n<ul>\n  <li>videos</li>\n  <li>Podcasts</li>\n  <li>blog posts on Medium and Steemit</li>\n  <li>articles and press releases</li>\n  <li>direct ads</li>\n  <li>and more</li>\n</ul>\n<p>We need to know which of the exact efforts is paying off the most, which one is bringing the most traffic and contributions.Use:</p>\n<p>✅ Google Analytics — Click on Aquisition →All Traffic → Source/MediumMaybe you just launched a new design for your project's website and want to know if the website visitors are actually clicking and scrolling where you want them to? Knowing that would let you know what needs to be changed.</p>\n<p>✅ <a href=\"https://www.hotjar.com/\">HotJar</a> is just what you need. Use their Click and Tap, Move, or scroll heatmaps.</p>\n<p><strong>Chat services for your website<br>\n</strong>Want to catch the attention of your websites visitors and turn conversations to contributions?<br>\nWebsite chat services can be a great tool for this.We recommend:<br>\n<br>\n✅ <a href=\"https://www.drift.com/\">Drift</a></p>\n<p><strong>Social media management services<br>\n</strong>In our blog post <a href=\"https://medium.com/@icomarketersstories/community-management-for-icos-4010b8e46f22\">“Community Management for ICOs”</a>, we mentioned how important it is to be consistant with your social media. There are several social media management tools/schedulers, where you can keep a track of all the content that you post and plan and schedule them ahead. Sometimes you might want to post your content each day at the same time of the day.Social media management services are a great way to go.We recommend:<br>\n<br>\n<a href=\"https://buffer.com/\"><strong>Social Media Management Platform | Buffer</strong></a><br>\n<a href=\"https://buffer.com/\"><em>Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to…</em>buffer.com</a><br>\n<br>\n<a href=\"https://www.loomly.com/\"><strong>Social Media Calendar | Loomly</strong></a><br>\n<a href=\"https://www.loomly.com/\"><em>Loomly is a simple social media calendar tool that helps teams and individuals streamline their content publishing…</em>www.loomly.com</a></p>\n<ul>\n  <li>Analyze performance</li>\n  <li>Schedule posts</li>\n  <li>Manage all accounts</li>\n</ul>\n<p>In one place!</p>\n<p>Follow us on our <a href=\"https://t.me/ICO_Marketers_Stories\">Telegram Channel</a>.</p>\n</html>",
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      "title": "How to measure the success of a Youtube channel",
      "body": "<html>\n<p><img src=\"https://i.imgur.com/1m9E5wv.png\"/></p>\n<p>Since Youtube is so valuable as both a traffic source and attracting contributors, we are revealing some tips this week on how to analyse a channel before agreeing to pay for promotional services.</p>\n<h3><strong>What are the average engagement ratios of a Youtube&nbsp;channel:</strong></h3>\n<ul>\n  <li><em><strong>Comments to Views -</strong></em> the average ratio of comments:views is about 0.5–1%. So a video that has generated 1000 views, should have around 10 comments</li>\n  <li><em><strong>Views to Subscribers -</strong></em> around 15–20% is the average amount of views a youtube channel gets from their subscribers</li>\n</ul>\n<p><img src=\"https://i.imgur.com/0D7osqo.png\"/></p>\n<p><strong>To give an example pay attention to the subscriber and views&nbsp;amount</strong></p>\n<p>So if a video has lots of views but no comments or if a channel has lots of subscribers but no views, most likely it is fake.</p>\n<h3><strong>Tools to analyse a Youtube&nbsp;channel:</strong></h3>\n<p>Are you already suspicious that your found Youtuber could be buying his/her subscribers,views or comments? Use the following tools to make sure:<a href=\"https://socialblade.com/\">Socialblade</a> - a great tool which can provide a good amount of insight and analytics<em><strong>Note:</strong></em> Look for patterns in behaviour and see if you can find something “strange” in them:</p>\n<p><strong>Look for ‘out of the ordinary’ spikes in data graphs that would point to non-organic growth</strong></p>\n<p><img src=\"https://i.imgur.com/qBpYPOD.jpg\"/></p>\n<p><a href=\"https://itunes.apple.com/us/app/youtube-studio/id888530356\">Youtube Studio</a> - This one is more for the channel managers themselves, but you can point to it when asking to provide important data like age demographics<em><strong>Note:</strong></em> Always take the data provided with a grain of salt, especially if in the screenshot you can’t verify which channel the data is from</p>\n<h3><strong>How much does a video from an influencer cost</strong></h3>\n<p>So we have covered how to analyse a channel, now for some insights in how much it actually costs to get your project promoted in some of the best crypto related channels.Generally you should be expecting a fee of around 5000 USD per video, and that’s the lower range of prices. If it feels like the price is too high, you can always inquire about using tokens as a way of payment.Check out our <a href=\"https://medium.com/@icomarketersstories/the-five-things-we-learned-running-ico-campaigns-216287a1fa2a\">previous post</a> to find which channels were the best value for money for the projects we have worked on so far.</p>\n<h3><strong>Interested in&nbsp;more?</strong></h3>\n<p>Follow our <a href=\"https://t.me/ICO_Marketers_Stories\">Telegram channel</a> for daily insights from our experience as ICO campaign managers.</p>\n</html>",
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      "body": "<html>\n<p>Undoubtedly, the community of an ICO can tell a lot about the ICO itself. As ICO Marketers we should work on both, our online and offline communities, grow, support and maintain them, to fully bring awareness of our project.How to do that? Well it is not as simple as it might seem.Here today we will cover some tips and tricks on ICO Community Management.</p>\n<h3><strong>Social media all the&nbsp;way</strong></h3>\n<p>✅Know your audienceBefore even starting to think about your social media plan, you should understand who is your audience. First of all, ask yourself a question — who is your audience and who do you want your audience to be?The cryptocurrency world is still not very well known to the larger portion of the world and to those who have heard about cryptocurrency might still have a lot of confusions around it and misunderstandings.Remember that your audience will most likely be at least party split between the people who think that crypto is all the rage and people who can’t tell the difference between blockchain and bitcoin, especially if your ICO is a project which is not entirely technical.If that is true in your case, then it would be recommended that you create your social media content — all the visuals and text, so that they would speak to both audiences. That seems logical, right?✅Be consistentThe next tip is to be consistent. And that does not mean just constantly answering to your community’s questions and maintaining a 24/7 support (which is a MUST, by the way).As an ICO, your focus is to reach the hard cap within a certain deadline and of course you should adjust your social media plan according to it too.Since there are so many ICOs out there, you need to be aware that your audience might be interested in several ones at the same time and you might lose their interest if you are not constantly and on all platforms updating them with news and content.</p>\n<blockquote><em>! One contributor missing some important news from you might result in several lost new contributors. (Remember — investors tend to refer each other!)&nbsp;!</em></blockquote>\n<p>We once had a client who had not updated all their social media channels with the latest news for months. As a result, when we recommended them to do it, and they posted all their latest updates, even though a month later, we saw that some crypto experts had noticed the news and posted about them on their blogs, notifiying all their followers too. This just proves that we should never miss that one update posted on ALL channels.How to do it?There are several social media management tools/schedulers, where you can keep a track of all the content that you post and plan and schedule them ahead.We recommend&nbsp;: <a href=\"https://buffer.com/\">https://buffer.com/</a> or <a href=\"https://www.loomly.com/\">https://www.loomly.com/</a>Another tip: consistency can also mean posting content at certain times of the day. Especially if you want to target people who are living in certain timezones. The above mentioned tools can offer exactly that.✅Track the resultsWhen you know what to post, how and when, it is time to track how you are doing.That means seeing how your posts are performing and how many people actually see them and click on the links.There are several ways how to do that:<strong>Google Analytics</strong>If you want to see how many people went to your ICOs landing page by clicking on a link that you posted on one your social media accounts, you can see statistics in your Google Analytics.If you go to Acquisition — Source/Medium you can see how has each source performed.</p>\n<p><strong>Bit.ly URL shortener</strong>You can also see how many people click on links from each post seperetely. For that you will need to create an account on bit.ly — <a href=\"https://app.bitly.com/\">https://app.bitly.com</a>.Just click on CREATE — BITLINK on the upper right corner, copy the shortened URL and use it instead of just whatever the link you wanted to post.After a while you should be able to see statistics of how many people clicked on that link from your post -</p>\n<h3><strong>How to fake channel engagement</strong></h3>\n<p>Your campaign has started slowly and you only have a few members talking in your telegram group and you need to make it look like an active group for potential investors and interest general public in joining, or maybe you have already taken all the advice below and posting daily on your social media, but your followers amount is not growing, so what to do?Simple: <strong>Fake it!</strong> We do not 100% recommend it, but that it the hidden truth and many ICOs don’t like to admit, that they are doing it.<strong>If your budget allows</strong>There are services available that offer to post daily questions about your project in your Telegram group. Here are some of the ones we were in contact with:<a href=\"https://www.telegrampromo.com/\">https://www.telegrampromo.com/</a><a href=\"http://promobuzz.org/\">http://promobuzz.org/</a>You can also just buy followers using offer from <a href=\"https://www.buy-telegram-members.com/\">https://www.buy-telegram-members.com/</a> or similar ones.For other social channels there are sites like: <a href=\"https://www.ourfollower.com/buy-facebook-followers/\">https://www.ourfollower.com/buy-facebook-followers/</a> for Facebook followers and <a href=\"https://devumi.com/twitter-followers/\">https://devumi.com/twitter-followers/</a> for Twitter followers. It is generally very cheap and you will get the result almost instantly by just pressing a few buttons.!Just be careful — it can be easily determined that your followers amount has increased very fast in a short time!<strong>If you have a tight budget</strong>Do it yourself. Buy fake numbers using tools like <a href=\"https://www.dingtone.me/\">https://www.dingtone.me/</a>, create telegram accounts and chat amongst yourselves in your group.You can discuss various topics like latest crypto news, ask questions about the project, if your sale is live inquire about investing etc. Just remember to make it seem realistic and be quick to reply via the admin account.There is also another, quite shameful, but popular method amongst ICOs how to increase the engagement on social media — Bounty campaigns.Bounty campaigns are probably a topic to be covered more deeply in one of our future blog posts, so stay tuned.Do these things while continuously promoting your channel and soon your community will be growing.</p>\n<h3><strong>Let me entertain you!</strong></h3>\n<p>When you have gathered a community around your project, then the next step is (you guessed it!) — make them stay. Of course, keeping a consistency and posting at least once a day is one way how to keep their interest, BUT:It is important not to just talk to your community, answer their questions and simply be there for them, but also to provide them with several call to actions and to entertain them. It can be anything. Here are just some ideas:</p>\n<p>➡️Contests</p>\n<p>You can offer your ICOs Tokens or any other prizes for completing certain tasks. That way it would be a win-win situation. We recommend using gleam.io for competition management.You can also entertain your community with more creativity based contests. For example&nbsp;: banner contest; memes.. Anything like that. It would not just entertain them, but also be fun for your team and would let you understand the language of your community better.</p>\n<p>➡️Lottery</p>\n<p>Again, people like when they can win something for free. Offer a lottery to win something for your contributors.</p>\n<p>➡️Invitations to private events</p>\n<p>This helps also to build trust around the project, as your team would meet your future investors face to face. Then you can think about any kinds of formal and afterwards informal activities for them.➡️Creating some advantages for your existing communityBlockchain is all about decentralization. Let your existing community help you with the project; let them know that you await suggestions from them and they can help you to make even important decisions; in other words — make them feel involved. Then they will not leave you.We found out that following your community’s feedback and even using their quotes on social media made them feel appreciated.It is great if you come up with something totally different that none of the ICOs is doing yet.<strong>And one last suggestion from us — do not underestimate Community Management. 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      "body": "<html>\n<p><img src=\"https://i.imgur.com/f6SktvX.jpg\"/></p>\n<p>We have been working in the eventful world of ICOs for over a year, so as promised in our <a href=\"https://t.me/ICO_Marketers_Stories\">Telegram Channel</a> here are some insightful truths and tips to help you run a successful campaign.</p>\n<h3><strong>1. Scammers are everywhere</strong></h3>\n<p>Let’s start with something fun. The first thing we learned is that there are numerous ways you can get scammed, the most popular being adopting the identity of an influencer. Some were basic but others were quite creative, even managing to fake any email address by using tools like <a href=\"https://emkei.cz/\">Emkei</a>. To give an example, here is the email we got after being contacted in telegram and asking the impersonator to validate from the real email address:</p>\n<p>Address is the same as listed in the Suppoman’s Youtube&nbsp;channel</p>\n<p><em><strong>Tips on how to avoid being scammed:</strong></em></p>\n<ul>\n  <li>Most likely you won’t be reached out to by a popular source, so if you receive an offer from a youtuber with a lot of followers it should be an instant red flag.</li>\n  <li>Message the official channel asking for confirmation about the offer. By notifying them of a scammer using their name you might even build a relationship.</li>\n  <li>Check the email source and look for ‘received from’ section:</li>\n</ul>\n<h3><strong>2. You should have been a crypto&nbsp;youtuber</strong></h3>\n<p>Not only has the ICO boom allowed startups to quickly get a capital for their business, but also allowed people making youtube videos related to cryptocurrencies, blockchain, ICOs earn a staggering amount of money. To give a taste of what fees crypto youtubers are able to ask due to companies willing to pay anything for promotion of their project, here is an offer we received from youtuber CryptoChemist:</p>\n<p>Since the token value was 0.10 USD, he could have earned the equivalent of <strong>1'000'000 USD</strong>. Not a bad haul for one video, we even thought about making a youtube channel of our own.However, Youtube is a <strong>good investment</strong> for gaining traction for your company, just try to find the perfect balance between what your marketing budget allows you to spend and if the fee for the video is acceptable based on relevant content and channel engagement.<em><strong>How to measure the success of a Youtube channel or video? Pay attention to these ratios:</strong></em></p>\n<ul>\n  <li>Views to Subscribers - around 15-20% is the average amount of views a youtube channel gets from their subscribers. If the ratio is less than that, the subscribers are most likely fake</li>\n  <li>Comments to Views - the average ratio of comments:views is about 0.5-1%, so if the video has a lot of views but no comments, the views are most likely fake</li>\n</ul>\n<h3><strong>3. What works - Influencers</strong></h3>\n<p>Similar to other industries, using Influencer Marketing works very well for ICOs. It is a fast way to improve your project credibility and gain you instant contributors. There are various types of influencers:<em><strong>ICO experts:</strong></em>These are experienced researchers who review ICOs and share the results with their community. Most of them are refusing payment for their work, so if your ICO gets a high rating from them or even a commitment to invest, it will gain you both followers and contributors <strong>without spending anything.</strong>Visit <a href=\"https://cryptodiffer.com/\">CryptoDiffer</a> for the list of top ICO experts.<em><strong>Blockchain Influencers:</strong></em>The so called ‘celebrities’ of the blockchain industry. Getting these people to sign on your project as an advisor would gain you access to their large amount of followers and get free mentions in news, as they get daily coverage of their activities.Check <a href=\"https://cryptoweekly.co/100/\">CryptoWeekly</a> 2018 edition of the top 100 most influential people.Having worked on several projects, we managed to build close relationships with some of the influencers and they helped us to a successful campaign.</p>\n<h3><strong>4. Quality over&nbsp;Quantity</strong></h3>\n<p>Don’t waste your time and money on low-quality sources on the off chance it will gain your project recognition. To give an example, listing sites. We spent days both building a database and applying our projects to get listed. And from 250+ sites any noteworthy traffic was coming from only 5–6 of them.<em><strong>Tips on how to evaluate a website:</strong></em></p>\n<ul>\n  <li>Check the page itself, if it looks like a low-effort website or it is hard to use, most likely other people won’t be using it either.</li>\n  <li>Using tools like <a href=\"http://similarweb.com/\">Similarweb</a>, check the engagement report for the site, focus on stats like total visits, bounce rate, pages per visit.</li>\n</ul>\n<p><em>Some our favorite:</em></p>\n<ul>\n  <li><a href=\"https://tokenmarket.net/\">Tokenmarket</a></li>\n  <li><a href=\"https://icodrops.com/\">ICODrops</a></li>\n  <li><a href=\"https://icobench.com/\">ICOBench</a></li>\n</ul>\n<p>The same logic should apply to youtubers. Even though Youtube is one the best ways to get traffic to your website, don’t waste valuable resources on bad channels just to have a video about your project. Here are the ones that <strong>worked well and didn’t cost a fortune</strong>:</p>\n<ul>\n  <li><a href=\"https://www.youtube.com/user/larksongbird01\">CryptoLark</a></li>\n  <li><a href=\"https://www.youtube.com/channel/UCha4EMkpiSkdHBxmSYqq9Vw\">Bitcoin In Arabic</a></li>\n  <li><a href=\"https://www.youtube.com/channel/UCGyqEtcGQQtXyUwvcy7Gmyg\">AltcoinBuzz</a></li>\n</ul>\n<h3><strong>5. Community Management is a&nbsp;must</strong></h3>\n<p>Work on it early and often. 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