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      "body": "![Warning to ICOs – Junk the Lottery Mindset!.jpg](https://cdn.steemitimages.com/DQmVsZJZK4RUgy7CWnKGCfKsapLWw5tYDKGVzFLrzWYFKjL/Warning%20to%20ICOs%20%E2%80%93%20Junk%20the%20Lottery%20Mindset!.jpg)\n\nEarly in October 2018, after years of growth, investors appear to be spooked by rising bond yields that have been drawing some out of the stock market. Fears of further falls led others to sell their holdings. The best-performing stocks over the past year – which include the so-called <b>FAANG companies of Facebook, Apple, Amazon, Netflix, and Google – took some of the biggest losses on Wednesday, October 17, 2018. Amazon lost 6.2% and Netflix gave back 8.4%.</b>\n\nHow are ICOs affected by these turn of events? The bear markets of 2018 have generally hit ICOs hard. It has become extremely difficult to raise capital due to related factors in a domino effect – <b>ICOs don’t have organic user growth from an appreciating cryptocurrency, exchanges slow down listings, team morale suffers, and ICO big investors become unhappy.</b>\n\n<a href=\"https://next.autonomous.com/crypto-utopia/\">Autonomous Research found</a> that ICOs raised over $7 billion in 2017 and close to $12 billion in 2018, with some mega projects raising billions of dollars each. ICOs democratize fundraising, wrestle control out of centralized institutions and give it to users, align the incentives of a diverse ecosystem of stakeholders, and <b>launch fundamentally new kinds of businesses built on crypto economies</b>. Idealistic growth, right?\n\nTake note that the tokens sold are promoted as future functional units of currency if or when the ICO’s funding goal is met and the project launches. For those in the blockchain and crypto community, there’s this related all-important question: <b>Why don’t ICOs cash out after raising funds, but keep risking for more – and lose everything?</b>\n\nThe KEY is basically this: Lessons from mistakes of past ICOs CANNOT save you in the future because the times are changing and the errors that people would make or have made are very different. <b>What was right in 2017 is no longer right in 2018; what was right in 2018, is so wrong right now.</b>\n\nThe bitter pill to swallow is this: If someone looks at those success stories for good strategies to implement, that’s not going to work. On the other hand, <b>you can learn from past mistakes and failures but cannot expect success just by avoiding them.</b>\n\nAs an advisor, I’ve always insisted on being able to see ALL operations for a long-term projection. Some ICOs claim that the project isn’t going to convert to fiat right after the fundraising, but I think that’s foolish. Coins are unstable but the primary reason you raise funds is to build a company. A company you have equity in. <b>Equity is stable (in correlation to how stable the company is) but the two economies are completely different.</b>\n\n<b>Rob Toth</b>, CEO @OODIENCE and Founder @Blockchainova, once confided to me, <i>“More and more insider stories made it evident to me that cashing in coins right away isn’t the norm. Yet that’s precisely what I’d want to do. It’s the sole reason for a fundraising</i> – <b><i>use the funds to build the company (build equity value) and you don’t risk your capital like that.”</b></i>\n\n<i>He continued, “That ends up being a model where the corporation is making a high-risk investment. It’s comparable to a traditional company taking a bank loan or a startup grabbing millions in fundraising and then putting THEIR COMPANY’s OPERATIONS MONEY into high risk, volatile assets as investments.”</i>\n\n<b>Moral lesson:</b> You don’t use the company money to invest in other assets and companies unless you’re at that phase of company maturity and have such excess capital from REVENUES (not from investments).\n\nYou raised money for a STARTUP in order to build the COMPANY. I think it’s rookie and first-time CEOs who have greed in their eyes and think <i>“Wow, we can keep our company money in these highly volatile digital assets, and it can make even more money for our company, while we also use that same pool of money to grow the company.”</i>\n\nRob Toth had also emphatically stated, <b><i>“People invested and gave their funds in hopes that you’ll utilize it to grow the operation because if you develop a strong company, THAT is how the coins they received go up in value.”</i></b>\n\nAny company founder who treats their ICO-raised token pool as an “investment fund” (into anything other than their own company’s success) is part of the rookie-hour masses who will soon see maybe slightly richer personal pockets, but a dead company on their hands. And the few case studies and examples proving the contrary are not to be modeled as that’s like raising $5M from investors and then, <b>going to a casino wanting to triple it – a lottery mindset!</b>\n\nInvestors do not provide millions of dollars worth of ether to projects to benefit the pockets of the founders, but to <b>finance the blockchain networks being developed by the projects so that they can solely focus on the development side of it, not investment.</b>\n\nThat said, the majority in the ICO/blockchain space are either engineers or get rich quick types while only a minority have experienced company development backgrounds. <b>The market has fallen due to their uninformed, unfocused, greed driven selves</b> – makes sense, right?\n\nThe current scenario is that companies in the crypto space now have difficulty establishing banking relationships and as a result, many hold their funds raised in cryptocurrencies (i.e., in Ether vs. $USD). <b>When prices fall, treasuries and most important project runways suddenly become much shorter than teams previously believed.</b>\n\nAs an example, a project that raised $10Mn late in 2017 might expend $2Mn in marketing and legal fees, and then pay year-end <a href=\"https://www.forbes.com/sites/tysoncross/2017/11/21/planning-to-do-an-ico-dont-forget-about-taxes/#29075f1a2a91\">taxes</a>. Consequently, after the price of Ethereum dropped 80% in 2018, their initial $10Mn could suddenly be reduced to less than $2Mn.\n\nThe high overall correlation between ICO prices and cryptocurrency prices is also troubling. In a market that is well functioning and transparent, we would expect that prices would be based more on the performance of individual projects, rather than tied to a nascent and volatile market of speculative cryptocurrencies. But in the long-run, NOT being listed on an exchange will be a huge liability for ICOs. <b>For investors, it means there is no easy way to buy and sell your tokens.</b>\n\nThis liquidity is extremely important. First of all, it provides an onboarding ramp for the cryptocurrency, a way for people to get their hands on what’s necessary to use a crypto-product or service. Second, it provides an exit ramp for investors in ICOs to liquidate their positions. <b>Investors will oftentimes have locked up their capital for months in high-risk high return ICO ventures with the ultimate goal being an exchange listing.</b>\n\nIn the case that there is no listing, it becomes much more difficult, sometimes impossible, for an investor to sell the cryptocurrency they have bought. <b>We believe almost all legitimate projects will seek listing over time, but we cannot tell which ICO projects are making this effort alongside business growth strategies.</b>\n\n<b>ICO’s now tend to focus just on crypto speculation and forget all about marketing their actual product for actual users and actual revenues.</b>\n\nCryptocurrencies are a new way of organizing human activity, and as such, they require new forms of governance. Again, we have seen little farsightedness about how these networks will be governed. This reflects a lack of thoughtfulness in the current generation of projects; they have proven to be very effective at raising money, but less so at everything that comes after that.\n\nThere are two endings to your ICO – one being, under the right conditions, it can prove to be an extremely effective way to bootstrap a platform and launch an amazing product or service. The other is buried in debts, unrealized promises, and legal battles, <b>together with many GREAT ICOs whose advisors lacked the foresight to survive the downtrend.</b>\n\nDepending on your preparatory steps, this past year might evolve to be cryptocurrency’s “<a href=\"http://blog.eladgil.com/2017/07/cryptocurrencys-netscape-moment.html\">Netscape moment</a>” or it could simply be a rerun of the dot.com bubble. <b>So, where your ICO will be when the dream bubble burst depends on your foresight.</b>\n\nOriginal Publication: <a href=\"https://www.newsbtc.com/2019/01/09/warning-to-icos-junk-the-lottery-mindset\">https://www.newsbtc.com/2019/01/09/warning-to-icos-junk-the-lottery-mindset</a>",
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      "body": "![0.jpg](https://cdn.steemitimages.com/DQmbbgThTeJkmc3DYA5bg7o5hdhAqBc1N1CtSuFes8uMjDU/0.jpg)\n\nIs Your Protocol A Puzzle?\n\nAs I was planning the tech areas of an upcoming Enterprise ICO (eICO), the nagging topic of “protocol” came up. The advantage of a protocol is that it makes us a strong asset-based player in the space with good partnerships and a maximized user base, a.k.a potentially increased token value. <b>The challenge is, anyone can build it. If it is open-sourced, then they can just fork/copy it.</b>\n\nTo start with, <b>consider the user base of your existing platform</b> if any, and what you can achieve with it. Of course, you may NOT develop the protocol anytime immediately, but knowing the direction and where you are heading is important for the members of the team, the tokenomics, and for the investors when presented to them. This will excite them if done right.\n\n<b>A protocol has 3 main parts:</b>\n\n<ul><li>Decentralization</li>\n<li>Scalability</li>\n<li>Security</li></ul>\n\nWe compromise on one to gain on the other. The ones built initially, Bitcoin, Ethereum and the like, are focused on security + decentralization and less on scalability. But the new platforms focus less on security and more on scalability as they are not financial platforms, but normal sites with utility and users. <b>This is where most of you come in as well, with focus on scalable decentralized approach.</b>\n\n<h3>Protocol is NOT rocket science</h3>\n\n<b>My big question is, why do people in your industry need a protocol?</b> How does it help them innately that they do not want to fork out later, or not create their own? (apart from cost being a hurdle).\n\n<b>1)Users -</b> Do you have sizable user base already in your existing platform, whom you can onboard easily later? Or do you have a plan to <b>grow your user base fast enough</b> to become valuable as a protocol within the 6-12 months of launching?\n\n<b>2)Codebase -</b> A decent code base which is growing as you and your partners (more on this later) are growing, which gives them added new features on regular basis. This saves them time as they do not have to do any of this themselves and just live upon your existing protocol which is well-taken cared of. Trust me, this is something you or anyone can do much faster than all those blockchains out there who almost <b>make you feel like protocol is rocket science, but it is not.</b>\n\n<b>3)Assets -</b> This is where you can and must excel if you want to win in the long run. <b>Create assets over time and add more assets to the platform</b> which makes it harder for competitors to just skip your protocol, making all industry peers as our partners rather than competitors. Let’s consider an e-learning protocol for example, these are some potential assets they can have:\n\n<b>a) Teacher’s ratings -</b> These are movable assets which anyone using the protocol can make use of only as long as they use your protocol, as data added after they fork will not be part of their dataset. So, it will come handy to all education sector businesses and <b>you take the lead with user base + first mover advantage.</b>\n\n<b>b) Community Reliability Score -</b> All members in the forum or Q & A section and other parts of the community that have a reliability score based on how valuable they are and how much they contribute. This can help all platforms to easily avoid scams and so on. If you remember, Akismet for WordPress, all they did is to validate commenters from good and bad. Simple.\n\n<b>c) Profiles -</b> You should have seen the “<a href=\"https://telegram.org/blog/passport\">Telegram Passport</a>”. It’s a way in Telegram app you can authenticate your ID and be a “valid user” and sites that integrate this need not waste money on all KYC process and tools, but just fetch info from telegram. Similar to <a href=\"https://developers.facebook.com/docs/facebook-login/\">facebook authenticate</a>, which we all use in many sites on a day to day basis.\n\nThese are just inspirational examples. In every industry, for every platform, you can find numerous assets which makes you <b>irreplaceable and valuable to your niche peers.</b>\n\nWhen this happens, you are becoming more valuable. All new data - users, ratings, validation, transactions and whatsoever you choose to allow from/to partners who integrate, they all become your assets making you more important for peers in your niche. <b>This is the best opportunity of the decade for you to turn your competitors to your peers or much better, dependents of your platform.</b>\n\nWhy do most use blockchains like Ethereum or those with larger user base and developer community? Because that’s reliable, as it will be up to date and <b>has less chances of being abandoned</b> compared to a private blockchain which can reach a dead end if 3 developers working on it need to go back to a day job. That’s precisely what you need to attain, not be a low reliable private blockchain, but be an Ethereum or the like, BUT for YOUR NICHE.\n\n<b>4)Partners:</b> Connect with top brands and industry peers and see if you can strike a partnership with a win-win proposal. Especially seek deals to integrate and work with your platform in the future. The more early bird agreements you have, the better it helps with fundraising and the public sale, as it’s a sign of more UTILITY, <b>which means more users, and hence increased value.</b>\n\n<h3>Your Protocol is your Life</h3>\n\nThose who use your protocol, you can configure to allow them to create their own token on top of your protocol and use it, or use your token for their transactions. This is an <b>executive decision to be made on your part, based on your business objectives.</b>\n\n<b>If you are an existing business or an enterprise, you can sign up other real quality businesses relatively easily with the promise of the protocol and assistance for customizations or anything that you can offer for early adopters.</b>\n\nRemember, it’s a win-win. Your efforts helps them, their platform and its userbase will help you become valuable. Like the Rifleman’s Creed, this should be your Protocol’s creed:\n\n<i>This is my protocol. There are many like it, but this one is mine.</i>\n\n<i>My protocol is my best asset. It is my life. I must make it valuable as much as I value my life.</i>\n\n<i>Without my partners, my protocol is less valuable. Without my protocol, my partners are less valuable. I must make my protocol valuable. I must make it more valuable than my competitors who are trying to make me obsolete. I must win the market before they do. I will…</i>\n\n<i>You get the idea…</i>\n\nThis makes your position stronger not only in the blockchain industry but also in your niche. <b>Consequently, you make investors happy, and finally, your users as well.</b> And as a side-effect, you increase your revenue chains, company valuation, and more.\n\nMost protocols fail or just gets duplicated because they lack these primary assets that make them valuable to use and persist. When developers get together to make a geeky protocol, that’s great, but it fails these major business elements which makes it commercially viable and monetizable. Also, as all these other partner apps ask for additional features, you have an opportunity to expand your protocol’s features. <b>It’s in one way a model like “Learndash” or “Moodle” of Web 2.0 being implemented in Blockchain 2.0</b>, from an edu-tech perspective.\n\nOn a side note, this will mean you are having our own forked (or developed from scratch) blockchain, although ERC20 for token sale can still be used for comfort and <b>better conversion at the fundraising stage</b>. This could just be a future plan, but it’s just something for you to agree on with your team and have it in your roadmap, so you can get the partners on-boarded, convey to investors and include in the marketing materials from right now.\n\n<b>This becomes a core part of your business’ direction</b>. The protocol can be made open sourced and released to the public only after you have gained a fully successful user base and a strong foothold. Until then, <b>focus on helping partners integrate privately</b>. If you go open source too soon, any strong player can just grab from there and do a successful fork with the above-mentioned assets (if it’s available at their disposal) <b>making you obsolete and a charity case.</b>\n\nSo to conclude, focus on the assets first, then if you feel you have all pieces in place, build the protocol or add it to your roadmap. But work on the marketing side of it much ahead of its completion, or else <b>it may be too late when you’ve finished developing the protocol.</b>\n\nFocus on the value, partners will come in. If it appears like a “chicken and egg”, break the cycle. Either have a valuable asset first, or top-notch partners. <b>Do not pollute the blockchain space with protocol coffins.</b>\n\n<i>Petit a petit, l’oiseau fait son nid.</i>\n\nOriginal Publication: <a href=\"https://icobench.com/thebench-post/158-how-to-prevent-your-protocol-from-ending-up-in-a-coffin\">https://icobench.com/thebench-post/158-how-to-prevent-your-protocol-from-ending-up-in-a-coffin</a>",
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      "memo": "Appreciated @keydifference. Sorry to intrude. I hope I'm not disturbing you with this message. My intention is to help promote the last post of my great friend @crypto.piotr about palnet.io and the HOPE project. I hope this reading is constructive for you. LINK: https://steemit.com/palnet/@crypto.piotr/project-hope-help-us-grow-by-making-a-simple-change",
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{
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      "amount": "0.003 STEEM",
      "from": "crypto.piotr",
      "memo": "Dear @keydifference, I hope you don't mind this little memo. Just yesterday I published new post on Steemit asking all readers to share their opinion on particular topic: \"AIRDROPS - do you LOVE OR HATE them? or simply don't care?\". I would be glad if you would share your view on that issue. I read and upvote all interesting comments. Yours, Piotr // LINK: https://steemit.com/blockchain/@crypto.piotr/airdrops-do-you-love-or-hate-them-or-simply-don-t-care",
      "to": "keydifference"
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      "amount": "0.002 STEEM",
      "from": "crypto.piotr",
      "memo": "Dear @keydifference, I hope you don't mind my little memo. Did you ever think about IMPACT OF \"ALIENS\" on our religions? I would like to share with you link to very interesting discussion \"How will the overwhelming discovery of extraterrestrial life affect our lives and beliefs?\" by @jadams2k18. Perhaps you will find it interesting (I read and upvote all interesting comments). Yours, Piotr // LINK: https://steemit.com/life/@jadams2k18/how-will-the-overwhelming-discovery-of-extraterrestrial-life-affect-our-lives-and-beliefs",
      "to": "keydifference"
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{
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      "amount": "0.002 STEEM",
      "from": "juanmolina",
      "memo": "Hello appreciated @keydifference. Do you know what IEO's are? In my last publication called \"IEO's The New ICO's\" you can get the answer. I would like to share it with you and know your valuable opinion about it. If you do not want to receive these types of notifications please tell me. LINK: https://steemit.com/crypto/@juanmolina/ieo-s-the-new-ico-s",
      "to": "keydifference"
    }
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  "op_in_trx": 0,
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      "amount": "0.002 STEEM",
      "from": "crypto.piotr",
      "memo": "Dear @keydifference, My good friend from Venezuela published recently very interesting post describing \"Behavior and evolution of cryptocurrencies ten years after its creation\". I found this post very valuable and wanted to share with you (my own attempt to promote quality content). I read and upvote all interesting comments. Yours, Piotr // LINK: https://steemit.com/blockchain/@fucho80/behavior-and-evolution-of-cryptocurrencies-ten-years-after-its-creation-what-to-expect-from-them-in-the-future",
      "to": "keydifference"
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      "amount": "0.002 STEEM",
      "from": "crypto.piotr",
      "memo": "Dear @keydifference, My friend @julianhorack published very interesting post about CENSORSHIP on social media and on blockchain. He does believe that blockchain is our solution and I seem to disagree with his concept. Perhaps you would like to share your own opinion on this particular topic? I would APPRECIATE very much and I will read, upvote and reply to every single comment. Yours, Piotr // LINK: https://steemit.com/informationwar/@crypto.piotr/re-julianhorack-blockchain-as-the-liberator-of-the-masses-from-the-claws-of-the-nwo-20190330t110024985z",
      "to": "keydifference"
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  "op_in_trx": 0,
  "timestamp": "2019-03-30T18:07:57",
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  "op_in_trx": 0,
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      "amount": "0.002 STEEM",
      "from": "crypto.piotr",
      "memo": "Hi again @keydifference. I hope you don't mind one more memo from me. If you do then please let me know and I will not bother you again. EACH WEEKEND I'm trying to promote 1-2 publications which I consider VALUABLE and related to BLOCKCHAIN technology. Good friend of mine @guysellars posted interesting article about KYC and AML. I would love to know what is your opinon on this particular subject. Yours, Piotr // LINK: https://steemit.com/bitcoin/@crypto.piotr/re-guysellars-kyc-and-aml-are-good-yum-20190324t092617518z",
      "to": "keydifference"
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  "op_in_trx": 0,
  "timestamp": "2019-03-24T09:34:27",
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      "amount": "0.002 STEEM",
      "from": "crypto.piotr",
      "memo": "Dear @keydifference. Have you ever been wondering about purchasing your own NANO Ledger? I did several times. Friend of mine described his own valuable experience with this company and I would like to share link to his publication with you. Perhaps you will find it useful or even you could share your own experience with NANO Ledgers? I will gladly read all comments. Yours, Piotr // LINK: https://steemit.com/business/@crypto.piotr/re-roleerob-celebrating-good-business-latest-from-ledger-20190324t090152829z",
      "to": "keydifference"
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  "op": [
    "comment",
    {
      "author": "steemcleaners",
      "body": "[Source](https://ambcrypto.com/should-your-business-do-an-ico)\nCopying/Pasting full or partial texts without adding anything original is frowned upon by the community. Repeated copy/paste posts could be considered spam. Spam is discouraged by the community, and may result in action from the [cheetah bot](https://steemit.com/faq.html#What_is__cheetah).\r\n\r\n[More information and tips on sharing content.](https://steemcleaners.org/copy-paste-plagiarism/)\r\n\r\nIf you believe this comment is in error, please contact us in [#disputes on Discord](https://discord.gg/YR2Wy5A)\r\n",
      "json_metadata": "{\"app\":\"steemcleaners/0.3\",\"format\":\"markdown+html\",\"community\":\"steemcleaners\"}",
      "parent_author": "keydifference",
      "parent_permlink": "should-your-business-do-an-ico",
      "permlink": "re-keydifference-should-your-business-do-an-ico-20190324t003618739z",
      "title": ""
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  "op_in_trx": 0,
  "timestamp": "2019-03-24T00:36:21",
  "trx_id": "0e3e24b401d93bb39bb88aad6a61df831e0e1a9b",
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{
  "block": 31419523,
  "op": [
    "comment",
    {
      "author": "steemcleaners",
      "body": "[Source](https://bitcoinerx.com/blockchain/one-change-to-push-blockchain-adoption-by-100x/)\nCopying/Pasting full or partial texts without adding anything original is frowned upon by the community. Repeated copy/paste posts could be considered spam. Spam is discouraged by the community, and may result in action from the [cheetah bot](https://steemit.com/faq.html#What_is__cheetah).\r\n\r\n[More information and tips on sharing content.](https://steemcleaners.org/copy-paste-plagiarism/)\r\n\r\nIf you believe this comment is in error, please contact us in [#disputes on Discord](https://discord.gg/YR2Wy5A)\r\n",
      "json_metadata": "{\"app\":\"steemcleaners/0.3\",\"format\":\"markdown+html\",\"community\":\"steemcleaners\"}",
      "parent_author": "keydifference",
      "parent_permlink": "one-change-to-push-blockchain-adoption-by-100x",
      "permlink": "re-keydifference-one-change-to-push-blockchain-adoption-by-100x-20190324t003612356z",
      "title": ""
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{
  "block": 31419521,
  "op": [
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    {
      "author": "steemcleaners",
      "body": "[Source](https://www.cointelligence.com/content/business-on-blockchain/)\nCopying/Pasting full or partial texts without adding anything original is frowned upon by the community. Repeated copy/paste posts could be considered spam. Spam is discouraged by the community, and may result in action from the [cheetah bot](https://steemit.com/faq.html#What_is__cheetah).\r\n\r\n[More information and tips on sharing content.](https://steemcleaners.org/copy-paste-plagiarism/)\r\n\r\nIf you believe this comment is in error, please contact us in [#disputes on Discord](https://discord.gg/YR2Wy5A)\r\n",
      "json_metadata": "{\"app\":\"steemcleaners/0.3\",\"format\":\"markdown+html\",\"community\":\"steemcleaners\"}",
      "parent_author": "keydifference",
      "parent_permlink": "is-your-business-suitable-for-the-blockchain-world",
      "permlink": "re-keydifference-is-your-business-suitable-for-the-blockchain-world-20190324t003607198z",
      "title": ""
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  "timestamp": "2019-03-24T00:36:09",
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{
  "block": 31419519,
  "op": [
    "comment",
    {
      "author": "steemcleaners",
      "body": "[Source](https://www.coinspeaker.com/icos-dead/)\nCopying/Pasting full or partial texts without adding anything original is frowned upon by the community. Repeated copy/paste posts could be considered spam. Spam is discouraged by the community, and may result in action from the [cheetah bot](https://steemit.com/faq.html#What_is__cheetah).\r\n\r\n[More information and tips on sharing content.](https://steemcleaners.org/copy-paste-plagiarism/)\r\n\r\nIf you believe this comment is in error, please contact us in [#disputes on Discord](https://discord.gg/YR2Wy5A)\r\n",
      "json_metadata": "{\"app\":\"steemcleaners/0.3\",\"format\":\"markdown+html\",\"community\":\"steemcleaners\"}",
      "parent_author": "keydifference",
      "parent_permlink": "are-icos-dead-and-buried",
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  "timestamp": "2019-03-23T09:32:15",
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{
  "block": 31401313,
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    {
      "author": "keydifference",
      "permlink": "the-past-cannot-define-the-strategy-of-the-future",
      "voter": "lavaza",
      "weight": 191
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  "op_in_trx": 0,
  "timestamp": "2019-03-23T09:25:03",
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      "permlink": "the-past-cannot-define-the-strategy-of-the-future",
      "voter": "steeming-hot",
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{
  "block": 31401243,
  "op": [
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    {
      "author": "keydifference",
      "permlink": "the-past-cannot-define-the-strategy-of-the-future",
      "voter": "slhcnnce",
      "weight": 10000
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  "op_in_trx": 0,
  "timestamp": "2019-03-23T09:21:33",
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{
  "block": 31401233,
  "op": [
    "comment",
    {
      "author": "keydifference",
      "body": "![The-Past-Cannot-Define-the-Strategy-of-the-Future-1000x600.jpg](https://cdn.steemitimages.com/DQmV2Z7nHPX9SUPZ4FtxGsAHgVuhnUJZxM7sroT5iCwXSo5/The-Past-Cannot-Define-the-Strategy-of-the-Future-1000x600.jpg)\n\nLessons from mistakes of past ICOs CANNOT save you in the future because the times are changing and the errors that people would make or have made are very different. What was right in 2017 was no longer right in 2018; what was right in 2018 is so wrong now.\n\nIf someone looks at those success stories for good strategies to implement, that's not going to work. On the other hand, you can learn from past mistakes and failures but cannot expect success just by avoiding them.\n\nFor example, let’s consider that your proposed ICO is not really a true blockchain integration, but had the blockchain part in it like an “alien”. Let's say your business has nothing to do with the blockchain, but you just want to connect your reward system to blockchain or something silly just so you can do a <a href=\"https://www.cointelligence.com/content/ico_list/\">crypto ICO</a>. \n\nIn 2017 and early 2018, businesses of that kind failed because people like projects which are very blockchain-ish.\n\nAt that time, after the changes in the market, people preferred projects that are real, even if it had just a few basic blockchain integrations. As long as you had a good product and a sustainable business, they were happy with it as an investment. Now, they feel a need for security, and established existing brands will do well with that. As you can see, it's the exact opposite of the last phase.\n\nThe lessons that we learned in the past cannot be used right now because what was wrong back then, is right, right now. So learning from the past, we have to be cautious, be the right judge, do the right research, work with the right experts and then make a call. But definitely not based on some quick data analysis because the past cannot determine the strategy of the future. The future defines the strategy of the future, that's a big distinction there.\n\n<h3>Content marketing is the best option</h3>\n\nYou have to know what's about to happen and that comes with the predictive data analysis and knowing what's in store from other ICOs and the overall market space. You need to break down the jargon and particularly, focus on content marketing which is the BEST option right now, moving forward.\n\nHaving a good number of people to respond to the community is great, but you need to also ensure that those individuals are qualified and they know what they're talking about. Content marketing helps you to flush all your ideas, thoughts, possibilities, use cases, and anything else you can imagine into pieces of content which you or the community managers can just share easily and/or learn from to provide educated answers.\n\nAs long as those right and vital pieces of contents are out there to establish credibility and transparency, and as a sign of validation, everything looks good for a strong start with your ICO.\n\n<h3>Successful projects go beyond the existing model</h3>\n\nBeing active is very important for investors to consider a project serious because a lot of projects are dead out there right now which makes it very hard to trust any project which is just not moving ahead at all. How do investors determine that? Your social communication.\n\nIf they find that the quality and attention you provide to the community goes down, red flags pop up. If you stop doing what you were doing before, in part or in full, that’s the time for panic. Remember that content marketing isn’t a campaign or a marketing strategy, it’s your business communication channel and it has to remain open, all the time.\n\nMost investors don't have a clear grasp of how the ICO works because the market is growing and more new people are coming in on a daily basis. They have no idea what's what, although they do have a perception of what an ICO is. They keep asking the same basic questions over and over.\n\nSo, you don't really have to show how your project fits into a model because the successful projects are the ones that go beyond the existing model, and go an extra mile basically. You can show how your tokens are valuable on their own, as the business is making it valuable. So, the token cannot just stand alone but always is backed by either a viable business or verifiable assets.\n\nWhen a project has a viable product/business, they have a lot to talk about. They can talk about reports of activities on the platform in the last 30 days, or about a partner integration (not just an agreement), or an upgrade to the existing platform to fix a problem they found from user surveys. The possibilities are endless. They can address factual and logical areas and write more than a startup can imagine.\n\nThe more they share, the more they let themselves be known and understood. They pave the way to establish authority, reliability, and “known, liked, and trusted” factor. It shows to the investors that they have nothing to hide and that the investor is in control and he is free to explore and poke around. This changes the game moving forward from hype (PR) to transparent value (Content Marketing).\n\nWhat are you waiting for? Go create valuable content and distribute it as videos, audios, image quotes, articles, slides, infographics and more!\n\n<b>Original Publication: <a href=\"https://www.cointelligence.com/content/future-of-ico-marketing/\">https://www.cointelligence.com/content/future-of-ico-marketing</a></a>",
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      "author": "keydifference",
      "body": "@@ -6607,12 +6607,162 @@\n of ICOs.%3C/b%3E\n+%0A%0A%3Cb%3EOriginal Publication: %3Ca href=%22https://ambcrypto.com/should-your-business-do-an-ico%22%3Ehttps://ambcrypto.com/should-your-business-do-an-ico%3C/a%3E%3C/b%3E\n",
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      "author": "cheetah",
      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://golos.io/ico/@mrkey/should-your-business-do-an-ico",
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      "author": "keydifference",
      "body": "![american-3748708_1280.jpg](https://cdn.steemitimages.com/DQmWmab2fNERnNTSRMZ562Z4pU37LXeuxG4k6zM8oH34Z2B/american-3748708_1280.jpg)\n\nWhy should you launch your own startup as an ICO? Or should you put your existing company for expansion using an ICO? There are multiple benefits to ICOs due to their decentralized nature, primarily because monopolies, governments, and geographical boundaries cannot restrict the growth of your business on the blockchain. But are <b>you also well aware of the flipside of how ICOs can put you in trouble, or change the focus of your company because you’ve become saddled with restrictions?</b>\n\n<b>The big plus that most business owners see is that, compared to the VCs and all those other means of fundraising which takes a long time, ICOs are relatively faster and seemingly easier</b>. In 2017, you only needed a white paper, a website and you’re done. But right now, in the second half of 2018, ICOs cost substantially, in terms of time and money to launch. Further, <b>there are issues concerning ICOs that you need to be aware to weigh against all the attractions that tend to muddle your perception.</b>\n\n<h3>99.9% Investors are NOT Your Customers</h3>\n\nFrom a time perspective, ICOs are definitely much more effective than the traditional funding model, even right now. From a cost perspective, compared to traditional models, you can raise so much more and grow your business much faster which makes ICOs worth the effort, without any second doubts. The problem is that crypto investors who are investing in a product are <b>NOT necessarily the customers who will be using the product and this is true for 99.9% of all cases.</b>\n\nThere are very few exceptions where those investors and the users of the platform are one and the same. For example, there is a travel booking platform on the blockchain where you can profit from your token investment and at the same time, benefit from all the travels you make as you get rewards and steep discounts. That is one among the few and there may be just a few more such ICOs.\n\nIf you’re starting to serve customers right from the start and the product is live, then you can run one set of a campaign to get the crypto investors and another campaign to gain actual users. <b>Those whose only focus is to get crypto investors need to maintain the buzz to keep the value of their token alive. They should consider a qualitative approach.</b>\n\nAt the same time, you also need to focus more on marketing to the right people – right public, right audience, those who will be your actual customers. As we progress ahead, as we move forward in the future, when the adoption of the crypto is so high that a good portion of people in the world are using it, then at that point in time, it will be true that <b>both the investor audience and the user are one and the same</b>. That’s where we’re heading, and it might not be long before we get there.\n\n<h3>ICOs are Value Exchange Opportunity at Various Levels</h3>\n\nICOs can raise good amount of money as long as the marketing is done right. Yes, you heard me right, even in the bear markets. ICOs were raising massive investments but this is very relative based on the targeted market – any billions of dollars are possible if the market is big enough to give your ICO that. <b>Don’t look at ICO as just an “investment medium”, but as a “value exchange opportunity” at various levels. It’s a business.</b>\n\nSo you have to look at the amount from a relative standpoint, but yes, ICOs can raise so much more. Right now, the market is changing. People are asking the right questions. They’re asking why would a business need so many millions of dollars to just bootstrap, just to start out. They’re asking the right questions which are going to limit the business from inflating their fundraising needs and force them to focus on what they need, when they need, and how the allocations are going to work together to bring the whole system to where it needs to be. These are two ideas: <b>Greater decentralized transparency and crowdsourced business actions/contributions leading to teamwork like we have never seen before.</b>\n\n<h3>Changing the Tokenomics is a Scam</h3>\n\nICO does not require you to give up equity, but that was the case in 2017 to early 2018. <b>Right now, most private investments go with the equity stake</b>. The private investor comes in and puts in a half a million or a million or 2 million or whatever that number is. Majority of those deals are happening in terms of equity because the token value is <b>very volatile as we have seen lately.</b>\n\nRight now, no one is investing unless there’s an equity on the table. The only exception is when you have a company which is an established brand and can be trusted not to disappear because you already have any or more of the following: hundreds or thousands of employees, a reputable real office, revenues, registered business, and shareholders, etc. That said, investors are not comfortable with anyone holding a lot of tokens or in terms of decision-making power because <b>a lot of founders have played the market and made it as a not-so-trustworthy place for new investors or investors who are likely to invest right now.</b>\n\nSo, token, tokenomics, white paper, and everything else are free to change until the first token sales happens. If a change is inevitable, then a hard fork can be done with a one to one swap, i.e. move people from the old token and to the new token. Unless something like that is done, it’s technically <b>NOT possible to change, especially the price of the token and the hard cap</b>, because that’s tied with the tokenomics and how much tokens are being created and distributed.\n\nSo, if you change either of the two, then that changes the number of tokens in the system which means the whole tokenomics is going to be different and the spread percentages for each of the business segments are going to be different. <b>Of course, if someone does that, that’s not just suspicious, it’s a scam.</b>\n\nSo, if you do decide to launch your ICO, remember to focus on tokenomics as it’s the heart of the blockchain side of your business and this is very much integrated into your business and financial plan. <b>One cannot exist without the other and if it does, it’s not an ICO worth investing in.</b>\n\n<h3>Bottom line</h3>\n\nA token that has its own utility within the product or the ecosystem which can be used, proves its value, or the projected value. <b>Irrespective of the price, if investors can “use” the token to get something done, then that token can step into the world of ICOs.</b>",
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      "author": "cheetah",
      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://medium.com/@keydifferencemedia/one-change-to-push-the-blockchain-adoption-by-100x-7dc67aa0e409",
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  "block": 31400641,
  "op": [
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      "author": "keydifference",
      "body": "![blockchain-adoption.jpg](https://cdn.steemitimages.com/DQmYCV5ToZDdfq8EwWdfTctD5sAvWj7B6nrAaFRptGxEDW2/blockchain-adoption.jpg)\n\nThe major challenge that blockchain faces currently is “adoption”. There are platforms where millions of traffic/users DO NOT know of the blockchain. <b>The success of any blockchain initiative hinges on ensuring that full adoption is brought in right from the start. It’s more of a technical strategy than a mere marketing tactic</b>. So, there is a need to agree on a compromise = security.\n\nIf you are going to complain about the security and rather stick with just the geeks in the platform, a handful, well, that door is always open for you. But with the current climate, mass adoption is a boon to the blockchain space and if everyone helps it a bit, we shall have a shelter from storms. That not only makes the blockchain projects successful, and hence make ICOs reliable, it also <b>improves the overall trust in the space and makes it safer by the day, and more practical.</b>\n\nThere are many upcoming enterprise blockchain platforms, many of which are moving from the existing platform to the blockchain, so they are not a startup and hence user retention becomes the primary objective. Also for blockchain startups, a wider target market will make their growth faster and out of the reach of bear lulls. This requires more focus on platforms powered by the blockchain, which is still <b>usable for a normal person like using any normal app out in the market.</b>\n\nSo the changes primarily is a User Interface (UI) change and not the backend. The frontend is made easier and security is compromised to accommodate a normal user from the non-blockchain world. The platform at launch can look like any normal web app out there with a “points” system and DOES NOT have metamask’s nagging authentication for every transaction.\n\nIf there are concerns around security, platform <b>can always have “Normal” and “Blockchain” modes</b> and individuals who can handle it can switch to the advanced blockchain mode and the rest remains in the <b>default normal mode and slowly learns the blockchain.</b>\n\nIn all sites we see 2-factor authentication and other security measures, and only very few sites which are related to payments or finances actually enforce it and others retain it as optional. That’s the same approach here, just at a platform level.\n\nIn trading apps, you have the basic view and advanced view to trade and you are free to choose the one that works for you, <b>but the basic one is considered default</b>. If that’s adopted, mass adoption is not at all a challenge.\n\nNormal users receive credits on sign up (which is actually tokens) and they spend credits on the site without any blockchain front-end interventions and they earn similarly too. The credits and its USD equivalent dynamic value is <b>adjusted automatically</b> by pegging against USD.\n\nLet’s take an example of e-learning blockchain app’s case. The teacher says the course is $100 and the student sees the course is $100 OR 1000 credits. Maybe the price changes, so he later sees, the course is $100 or 1120 credits. So the clarity is given by USD as the base and the dynamic value of tokens (credits) is adjusted on the site by the “current” value from exchange’s average or a particular exchange that’s integrated with the site or the likes of <a href=\"https://old.changelly.com/developers\">Changelly API</a>.\n\nWith all transactions on site pegged against USD, the only education on site usage we need to teach is that the <b>value of credits is dynamic by market prices.</b>\n\nThe only other place where blockchain comes into play is deposit/withdraw. So that’s a place where we can give both normal and blockchain’s advanced options. In a blockchain option, they see the credit for them to <b>withdraw to any exchange and sell as they prefer and deposit back to the platform for usage.</b>\n\nIn the normal option, for deposit, one integrates credit card providers like <a href=\"https://www.simplex.com/\">Simplex</a> which supports most of the <a href=\"https://buy.bitcoin.com/\">platforms out there</a> or any similar option. So, they buy with a credit card and the API can be used to convert and get the final tokens for the dollar amount in their account.\n\nFor the withdrawal, the process is reversed where providers are engaged like <a href=\"https://changelly.com/\">Changelly</a> or a custom partner to convert tokens to USDT. Once it’s in USDT, the platform can constantly buy and hold in its hot wallet <b>which can convert to USD internally</b> and pay them USD to their bank or whatever preferred withdrawal mode.\n\nSo the process looks like:\n\nUser A withdraws 1000 Tokens valued $100\n -- The platform sells 1000 tokens from the hot wallet to the USDT hot wallet\n -- The platform transfers 1000 tokens from User A’s wallet to the centralized wallet\n -- The platform pays out $100 via bank or any mode the platform supports (as it’s traditional payout modes) to User A\n -- The platform adjusts its USDT hot wallet balance as required. If it needs more, it sells more tokens or if it needs less, it  -- converts some USDT to the token or USD to the bank account.\n\nAll of these can be automated.\n\nOf course, <b>an experienced person can go through the geeky process of withdrawing tokens</b> from the wallet to his exchange and sell or just store in his hardware wallet, as he pleases.\n\n<h3>Facilitate adoption with educational videos</h3>\n\nThis method is adopted to increase adoption where users, as they get curious, can move to advanced <b>blockchain mode and adopt decentralization to the fullest extent over time</b>. Also, the platform can provide them with educational videos on how to use the advanced blockchain version of the platform, or link to what’s <b>already online for basic items like deposit and withdrawals.</b>\n\nA lot of North American enterprise level platforms are starting to use a similar approach, because the success in focusing on “just the blockchain” crowd will be a lot harder and slower. If you strive to make global adoption possible and spread education, <b>you gain first mover advantage and image-association as being the “most reliable”.</b>\n\nHere is an example blockchain platform, which shows everything in Indian Rupees for me:\n\n![0_Y2q7SaHXeMMFHfJL.png](https://cdn.steemitimages.com/DQmfUknqCJsavkGxqMEwZ7u2fyrDTFnpvRDgFcgZTwDj3Ue/0_Y2q7SaHXeMMFHfJL.png)\n\nSo technically, in place of payment, you would have:\n\n![0_qntsigOGiwjcsb2A.png](https://cdn.steemitimages.com/DQmfTDh9Usgc1Q7pWkU5w5n42ShAeGgMekWTv16RycFqFoN/0_qntsigOGiwjcsb2A.png)\n\nCredit Card = Buy new tokens at the current price and settle the bill\n\nWallet = Use tokens from the wallet\n\nOr they can go to the wallet, deposit first and come and use the wallet credit, whichever they prefer, similar to all <b>normal non-blockchain similar apps and their methods of handling “platform credits”.</b>\n\nThis article is just to ignite the idea in your mind, of this possibility. For your app, for your platform, think about how you can achieve this. The vision should be a simple one. If going to YouTube and playing a video is easy, going to a blockchain video platform and playing a video should be just as easy. If Facebook is fun and easy to use for granny, well, <b>why should blockchain platform be alienating?</b>\n\nYes, security is important, but a balance between security and adoption is an executive decision to be made by the founders keeping in mind their users, individuals they can positively affect, investors, themselves and the blockchain space.\n\n<b>So now, are you ready to adopt this new way to get your platform off the ground with faster and easier user adoption?</b>\n\n<b>Original Publication: <a href=\"https://bitcoinerx.com/blockchain/one-change-to-push-blockchain-adoption-by-100x/\">https://bitcoinerx.com/blockchain/one-change-to-push-blockchain-adoption-by-100x</a></b>",
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      "body": "For businesses which are completely in the traditional world, there is a prescribed process for thinking through projections on whether indeed, their business can profit more when conducting transactions on the blockchain. A business is deemed suitable if it has the properties that are right for a specific purpose, which in this case, is utilizing the blockchain as part of its business process, or being integrated into it.\n\nA word of caution - the transition WON’T be easy. Not every business is going to make sense on the blockchain as every business has a specific purpose, intention, and direction. Businesses that do not fit (read as “do not gain any significant advantage”) on the blockchain can very well just run normally. There's nothing wrong in that.  \n\nIt's just like the store on the corner of your street which is run by an old lady doesn't need a website and the internet because her clients are regional. People on the street buy chocolates and daily essentials from her store, and she doesn't need to market her goods “online”. If that is the case, trying to push or upset her operations doesn't make sense.\n\nThe same thing goes for the blockchain five years down the line. Maybe 20 to 30 percent of businesses will continue to happily run in the normal world. So we will have to evaluate if a business makes sense for the blockchain in the first place and if it does make sense, we can then think about its application and what it’s actually going to do. \n\n<h3>Can blockchain extend or expand the business advantage?</h3>\n\nWe'll have to plan and think about how the blockchain is going to be integrated into the business, or which business processes are going to be replaced or enhanced with the help of the blockchain. The big question is, how will it extend or expand the business’s advantage?\n\nSometimes, a business is thinking of moving its reward program to the blockchain which is a very lame excuse to make a move. It’s like using a supercomputer to do simple math which a calculator can perform. If a business already has a normal reward system, going to the blockchain doesn't make it too different unless a beautiful token structure is brought in which rises in value or which benefits the user in some way or another over time. For instance, a dynamic cross-platform redemption opportunity.\n\n<h3>Build credibility every step of the way</h3>\n\nOnce we analyze and figure out the best way to integrate the blockchain in the ideation phase, we need to document what makes sense as the direction/vision and enumerate action steps of how and when each succeeding phase is going to be deployed, the cost, and so on and so forth.\n\nThe major concern is about how to use that expansion as a reason for the business to get into the blockchain world and initiate an ICO that makes sense, and one that’s truly beneficial for both the business and the consumers/investors.\n\nIn terms of gaining the trust and marketing the ICO, this is formalized by using the existing business as a strong brand. Showcasing operations is a strong point of reference that the ICO founders are not going to run away as they have been a successful business and will continue to do so.\n\nA regular clientele is used as a base premise, a good argument that a whole respectable company cannot disappear, further citing offline offices, business life, faces and personalities which know the business and from whom they cannot run away from.\n\nAll standard ICO kick-start and marketing processes apply, but the messaging strategy and communication quality are at a whole new level. Think about creative ways of making the ICO more appealing as with a video of the office, team, people, existing business, growth, and all assets that the business currently owns to show experience in running a business. That's credibility built every step of the way.\n \nDon't just jump in and try to get some ratings as the end to bringing credibility, but build it in every step of the way. Here is my personal belief: It is our duty to onboard as many quality, promising, and “real deals” into the space to make it a strong, reliable, sustainable business opportunity for all. This is a means to an end, an end where this space is clean and scams are hardly seen. \n\n<h3>The real work starts when the ICO ends</h3>\n\nOnce the ICO is over, the momentum has to be maintained because it's a strong existing business and cannot create a lull of silence. ICO founders cannot spoil their existing businesses for a future one.\n\nUn tien vaut mieux que deux tu l'auras\n \nMake sure that the token distribution takes place, and everything that must happen is done properly. Focusing just on the ICO and then running away after it doesn't make sense. From my perspective, the campaign and business should at least exist for three years.\n\nOnce the ICO is ended, that's when the real work starts. Start building the product, start marketing the product, both the blockchain product and the existing business. The real marketing to grow the top line begins now.\n\nThis is more like the simplified end to end process of bringing a non-blockchain business into the blockchain world.\n\nThe bottom line is, you need to be a successful business with real assets before you can really make it big in the blockchain world, as trying the blockchain when you don’t have the necessary skills and experience to run a business is utter folly.\n\n<b>Original Publication: <a href=\"https://www.cointelligence.com/content/business-on-blockchain/\">https://www.cointelligence.com/content/business-on-blockchain</a></b>",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://www.coinspeaker.com/icos-dead/",
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      "body": "![ico-dead-buried-guest.jpg](https://cdn.steemitimages.com/DQmXhx41fQ1xAHAXfQKRknKL7RiiN7ughgvSQnDgsSsiQ6z/ico-dead-buried-guest.jpg)\n\nKarnika E. Yashwant, crypto expert and ICO advisor, introduces reaction piece to the Forbes’ ICO report that not all ICOs are dead but some with service and utility tokens – or protocol assets not designed for monetary exchange – are showing life.\n\n<em>“Our confidence is based not on the high flying coins but on deep conviction concerning the technology…” – KEY</em>\n\nIn a bear market, one can expect investors to be skittish about new investments, and their general sentiment is to cut down on losses, i.e. stop investing. There were actually rumors that ICOs are dead as there is no impressive market movement to show life. Then, one morning, the news is out that ICOs are reviving but in another form – no, not zombies.\n\nThe success leaders cited by the Forbes’ ICO report were service and utility tokens, or protocol assets not designed for monetary exchange but rather assets backed by new services that exist apart from their fundraising potential. Well, for many months, I kept shouting at the top of my voice that the next wave of successful ICOs would be from the “enterprise” class, the ones which will be successful in bull and bear, no matter what.\n\nI was asked what I meant by “enterprise” class. Well, it’s simple. \n\n– Real people with real experience;\n– Real company with real offices;\n– Real team with real full-time hands-on effort;\n– Real money from the founder, as much as from the private investors;\n– Real product, not just coded in GitHub, but live, with users, a live community, not today, but for many years;\n– Real revenues already coming in, month on month, not just a loss-making-forever-trillion-dollar-opportunity.\n\nThis has the “trust” and “security” from the “STO”, but hassle-free, flexible, low relative fundraising expenses as an “ICO”, with a very balanced “growth driven” direction and objective from people who “finally” make sense.\n\nHere is a <a href=\"https://www.youtube.com/watch?v=dkDlGLm18Vs\">video</a> that shows you an example of what I mean by the enterprise-class projects.\n\nHere are some answers to questions you might have wanted to ask with the changing ICO space.\n\n<h3>What Sort of Clauses Protects the Investor if No ICO Happens?</h3>\n\nOnly public investors get their funds back if the ICO fails to achieve soft cap. We don’t use the term “refund” for private investors because their funds become the seed funds for product development and marketing an ICO and it is used ahead for ICO completion.\n\nHowever, that clause may end up in the agreement if the private investor demands it, but then, you would still need seed funds which is a high-risk investment which may be lost if the ICO does not take place or does not take place successfully.\n\nWe can have a clause that the project will refund the private investors with remaining funds in proportional portions if the project fails to even begin the ICO. That is if you decide not to even start the ICO after collecting private funds then the remainder of the funds which we have not used in any form, for dev/marketing, can be returned. Although that is a very unlikely situation.\n\n\n<h3>What Sort of RoI are These Token Sales and Bonuses Providing the Investor?</h3>\n\n1) 40% bonus should be the highest at this point in time, else it triggers scam flags. That means, right off the bat, if the investor sells post-ICO, they get all their investment back + 40% bonus tokens of equal value, which is like 40% ROI.\n\nHowever, while selling, the price will fall very fast leaving their profit much lower if any. But it’s a good practice to not let them sell their bonus tokens immediately and proposing a hold period, as it makes public sale investors safer from heavy dumps. Although this will be a point of negotiation with the investors as naturally, they may not like the hold period.\n\n2) Also after the hold period when they sell, the price may be lower mostly or sometimes higher than the price they sold earlier. As a business, if you do a good job of marketing and progress, the value will be higher for them to sell later which is the good part.\n\nThat is one of the reasons why on things like tokenomics, you need to spend more time by working through the whole business direction, future, journey, uses and then conclude on this finally, so it is the top-notch one and gives the best results post-ICO.\n\n<h3>When Will the ICO Happen?</h3>\n\nA decent estimate is 60-90 days from the time you have first set of funds locked in. But it is much better if you can delay it up to 150-180 days. In the past, ICOs were just a matter of ramping the marketing campaign and going live. But now, there are real growth metrics in place, real progress to report, true community to build, proper product beta to show, if possible with live and real users onboarded. That takes time and 6 months is a great target.\n\nNote that the tokenomics and dates of ICO are subject to change as you progress and get closer. That’s normal, nothing to freak. The bonus and value of tokens going to the investor will remain proportional, e.g., if we commit say 1000 tokens valued $1000 ($1/token) and later you decide to dilute token’s value, it can be 10,000 tokens for $1000 value (10 cents a token).\n\n<h3>What are the Specifics About Burning Remaining Tokens?</h3>\n\nInstead of burning all unsold tokens like traditionally done, I would propose a hybrid. Considering the fact that upcoming ICOs are a real enterprise-class business, all unsold tokens would enter a smart contract (code will be shared with the public before the ICO for their verification) where it will be LOCKED for 5 years and then BURNED.\n\nDuring the 5 years, when a private sale or future ICO sale happens, it can be used for the same for raising additional capital. The funds will be raised at the current market price of the token or the ICO’s final round’s price or at a premium price agreed with the investors, whichever is HIGHER.\n\nPeople do not like tokens not burned because later someone can buy at a lower price and dump the market. When you price protect them by saying it can never be lower than ICO’s last round or the market price of that time, they would appreciate it as its another avenue for a price increase and old investor’s exit, if they want to. It’s the duty of the business to give investors exit once in a while.\n\nMost likely, when selling those locked tokens, it will be a premium price if the business is doing good as someone cannot buy so much off the market without over-inflating the price. So even a 10% or 15% premium price compared to the exchange would be acceptable.\n\n<h3>What Other Specifics are Needed to Craft the Sales Copy Details?</h3>\n\nTokenomics, dates and performance numbers (traffic, revenues, active users, revenue models, etc.) for 5 years considering successful fundraising.\n\nIf that financial projection is there, they can see the value of their tokens in the future if they decide to continue and hold for the long run. For real enterprises, it does make sense to hold it for as long as 3 years, as the risk is higher in speculation than in strategic investment\n\nNote: You will see more of these questions to come. Do you want me to help you with your ICO? Ask the question to yourself. Are you at least 75% close to such quality startups? If yes, reach out. If not, work at getting better before seeking help from anyone.\n\nOriginal Publication: <a href=\"https://www.coinspeaker.com/icos-dead\">https://www.coinspeaker.com/icos-dead</a>",
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