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      "body": "Good points in this post.  Thanks for bringing this to my attention. It's facinating how people invest 10's of millions of dollars in \"just an idea\".  This is quite an interesting website I found:  https://www.coincheckup.com They researched and analyzed every tradable coin out there.",
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      "body": "How interesting! Do you have any updates on how the company is doing?",
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      "permlink": "re-lotusline-re-pedrombraz-how-to-spot-an-ico-scam-ico-valuation-1-20170724t133431239z",
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      "body": "Agree with you there. That's one way to go ! the other is using a proprietary platform. Great add-on ! cheers",
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      "body": "Hi nickdavison, good to meet you.\nThanks will check you out.",
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      "body": "Hi Pedrombraz, thanks for your thoughtful post. About to check out your links now.:)\nAnd definately agree, the more we as a community, help each other out, the less food we give for scammers and regulators.",
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      "body": "Thankful to be alive and experience true love. \nI adore my husband! :)",
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      "title": "Bowhead, the first company combining medical hardware and blockchain.",
      "body": "![single-iphone.png](https://steemitimages.com/DQmXZ1APcWdKqro4aCoRygBYZNcUcg8Yo5mMF99SNCfPHxr/single-iphone.png)\n\n*It’s about time to disrupt the multibillion companies that sell and store patients data without their knowledge or approval.*\n\nThe healthcare industry, ironically, is notorious for the exploitative methods whereby personal data is sold to third parties for profit. Some unsanitary facts:\n\n1.A growing number of companies specialize in gathering longitudinal information from hundreds of millions of hospitals’ and doctors’ records, as well as from prescription and insurance claims and laboratory tests.\nTaken from report published by Adam Tanner on The Scientific American.\n\n2.Other businesses are willing to pay for the insights that they can glean from such collections to guide their investments in the pharmaceutical industry, for example, or more precisely tailor an advertising campaign promoting a new drug.\n\n3.The dominant player in the medical-data-trading industry is IMS Health, which recorded $2.6 billion in revenue in 2014. Founded in 1954, the company was taken private in 2010 and relaunched as public in 2014. Since then, it has proved an investor favorite, with shares rising more than 50 percent above its initial price in little more than a year. At press time, IMS was a $9-billion company. Competitors include Symphony Health Solutions and smaller rivals in various countries.\n\n4.Three quarters of all retail pharmacies in the U.S. send some portion of their electronic records to IMS. All told, the company says it has assembled half a billion dossiers on individual patients from the U.S. to Australia.\n\n5.Every year, for example, Pfizer spends $12 million to buy health data from a variety of sources, including IMS, according to Marc Berger, who oversees the analysis of anonymized patient data at Pfizer. But companies engaged in the data trade tend to keep the practice below the general public’s radar.\n\nCurrently, the individual has zero power in controlling the access to their medical data by commercial third parties. In 2011 a US Supreme court ruling struck down a Vermont law restricting the sale, disclosure, and use of records that revealed the prescribing practices of individual doctors, ruling that corporations’ right to free speech trumped individuals’ right to privacy.\n\nIn comes a blockchain centered solution to the problem, Bowhead (weird name). The company offers real-time biometric test in a smart dispenser, an platform and app that allows for users to submit their and track their test results and receive expert health advice. Neat feautures are in the likes of access to a community of medical/naturopathic doctors and wellness coaches, timely app notifications to stay on top of supplement/vitamin intake and last but absolutely not least, control of your own data. \nIt still doesnt prevent big data brokerages from lurking in the background and reaching for personal data though other channels, but Bowhead sets a precedence in giving the power back to the individual.\n\n\"The question of whether or not to use individual medical data in the interest of private corporations should be up to those individuals, Tanner concluded. “If there’s a chance to advance medical science, let them make the case to we the patients. If you want to donate your data to science, that’s great, but you should have the choice. Right now, we don’t have the choice.” \n— Adam Tanner, Author of our bodies, our data.\n\nAs per Bowheads whitepaper: “ Bowhead envisions a decentralized Blockchain-based health data repository controlled by the patient to ensure optimal security, portability and personal benefits.”\n\n![bowhead.PNG](https://steemitimages.com/DQmP9V7MWexj9Epvmfw4sp2tioQZuLGKDErPqwg8ucab35j/bowhead.PNG)\n\n**How it works**\n\nThe blockchain platform is designed a P2P network which allows for customers to anonymously submit health data and if so choosing, lease access to it and be financially rewarded with the native token. The same token can be used for purchasing medical consultation.\n\nBy connecting the data directly between the customer and buyer, it eliminates the middle man companies and consequentally the risk of sensitive patient data leaks. What is the most appealing with this model is the power to choice. The control and benefit of the data lies in the individuals hand, not the corporations as it is now.\nUsers have full control of their health data. They decide if, when, where and how it can be used.\nAny access or study privileges that the user has configured could also be revoked by them at any\ntime.\n\nNow if a research institution or healthcare company wants to access that data they can purchase via the platform and the profits generated will be distibuted 70/30, where 70% is returned to the individuals and 30% to the Bowhead token holders. No billion dollar companies will make money off your test results. You will. If you like.\nApp functionalities\n\n    Ability to pair with the Bowhead device\n    • Add/manage cryptocurrency and fiat credit cards\n    • Track frequency of supplementation and medicine\n    • Enable the addition of family members or roommates with different viewing settings\n    • Notifications and reminders for dosing\n    • Secure chat with medical or naturopathic doctors\n    • One click ordering of vitamins/supplements and diagnostic tests\n    • Communicate directly with chat and help topics\n    • View Anonymized Patient Token offers\n    • Gamified interaction to promote healthy activities throughout the week — incentivized by tokens\n\n\n**Potential monetary and societal gains**\n\nIn the best of worlds, the platform is seamlessly deployed and user retention steadily increases. As an one and only actor in the healthcare industry actually prioritising customer privacy, anonymity and transparency, it also might set a precedent for other industry actors. As more people make concious choices of sharing their data with responsible and value adding platforms, the bad actors have no choice to recognize the crowd power and align accordingly. The issue so far is that there has been no alternative. Whether Bowhead suceeds with this or another company, it won’t be a day too soon.\n\n\n**Closing word on status and ICO details**\n\nA total of 40 million tokens will be released to in the crowdsale the 17th of July. The total supply is 100 mill, with 20mill going to team, 40 mill allocated for user retention and 40mill to the token holders. 30% of revenue generated from usera leasing will be ditributed on a quartely basis to tokenholders.\n\nThe 40mill kept for user retention are released on a decreasing schedule of issuance that follows similar Bitcoin’s decay of supply, however, using health data as the value store. Tokens can be burned by Bowhead and tokens can be sold by Bowhead at no less than 1.1X token market value.\n\nDo keep in mind though that this is still in prototype mode and the health care industry is heavily regulated, specially in the EU/US market. It remains to be seen if Bowhead manages to receive the govermenatl blessing to proceed with this new system. In the whitepaper they inform: “ We understand the complexities of developing this system alongside The Health Insurance\nPortability and Accountability Act or HIPAA compliance. Therefore, we will work with Medstack (a cloud-based hosting platform for Healthcare Apps), which currently has HIPPA compliant AWS (Amazon Web Services) infrastructure and roll out the entire Bowhead infrastructure gradually to remain in compliance and mitigate risks.”\nThey estimate a one-year waiting time for FDA approval of the bio-metric tests, but in reality it could potentially take much longer.\n\n\n\n**Pros and cons**\n\nPro’s\n-First mover advantage\n-Solid, professional and accredited team with relevant skills\n-In-demand product\n-An actor within a booming industry with no signs for reclining (Global health supplement industry market is currently vallued at 200Billion USD)\n-Privacy and transparency oriented, values increasingly demanded by customers\n-Potentially profitable investment for investors as tokenholders receive 30% of generated profits within data leasing processes.\n-Well developmed mobile app with fiat and cryptocurrency payment options.\n\n\n**Meet the team**\nhttps://www.youtube.com/watch?v=AYZ0Tsge00g\n\n\n**Cons**\n\n-Might take long time to realise due to legislative impediments\n-Significant competition from heavy capitalized competitiors who might choose to launch similar product\n-The team might not pull through and deliver as promised.\n\n\nFor those of you who want to dig in for more information there is a comprehensive whitepaper listed on bowheadhealth.com.\n\n*Disclosure: I am a part of the Bowhead bounty program and plan on potentially investing in the ICO as I see great potential for the platform.*",
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      "body": "Hello ~:) Thank you for visiting Steam It ~ Follow me!\nI just want to share the coin information and share it.\nIn addition to the NeverDai ICO information posted today, I would like to ask you for ICO information frequently.\nhttps://steemit.com/ico/@maxtill94/nevedie-ico-full-analysus-why-you-should-buy-neverdie-coin-gaming-cryptocurrency-coin-comparision-with-gamecredit-mobilego-first",
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      "body": "Hey great article. Also funny ! I'm doing similar in my blog if you'd care to take a look. I've been writing some posts on [ICO Valuation](https://steemit.com/ico/@pedrombraz/ico-valuation), so far talking about [how not to get scammed](https://steemit.com/ico/@pedrombraz/how-to-spot-an-ico-scam-ico-valuation-1) and how to properly [evaluate an ICO team](https://steemit.com/cryptocurrency/@pedrombraz/how-to-evaluate-an-ico-team-ico-valuation-2). I wrote [a post](https://steemit.com/cryptocurrency/@pedrombraz/ico-bubble) about my own view on the whole bubble thing. My point is very simple, if each one of us do not make their part, we can ruin the party. If we get enough bad examples out on the street we'll sure piss off a bunch of regulators and traditional investors, and that will likely limit the whole of crypto and blockchain economy's growth. I'm glad to see you're making your part ! \n\nAlso, don't miss out on the [CFA Institute's view on the ICO Bubble](https://steemit.com/cryptocurrency/@pedrombraz/cfa-institute-talks-about-the-ico-bubble).\n\nI'll keep an eye open for your upcoming posts !",
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      "body": "Exactly. Hard to take him seriously when  he can't write 3 lines of text without inserting tits everywhere...weird\nMaybe he didn't get breastfeed as a kid?",
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      "body": "Hello @lotusline, great post! I'm a new Steemer who just got started here. I would love it if you could take a minute to look at my blog and follow me if you enjoy my articles. Much appreciated!",
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      "parent_permlink": "ico",
      "author": "lotusline",
      "permlink": "the-ten-commandments-of-ico-investing",
      "title": "The Ten Commandments of ICO Investing",
      "body": "@@ -2966,24 +2966,105 @@\n l article.%0A%0A\n+https://medium.com/@avtarsehra/economics-of-initial-coin-offerings-c083311e53ec%0A%0A\n %0A%0A%0A**3.Thou \n@@ -6619,141 +6619,246 @@\n s.%0A%0A\n-%5BANN%5D%5BICO%5D SONM: Supercomputer Organized by Network Mining%0AANN%5D%5BICO%5D SONM: Supercomputer Organized by Network Miningbitcointalk.org%0A%0A\n+You can find the drama below.%0Ahttps://www.reddit.com/r/SONM/comments/6hgvjo/sonm_ico_i_got_scammed/%0A%0AThanks @cryptofiend for the headsup%0Ahttps://steemit.com/ico/@thecryptofiend/psa-if-you-are-planning-on-investing-in-sonm-please-read-this\n %0A%0AA \n",
      "json_metadata": "{\"tags\":[\"ico\",\"cryptocurrency\",\"investment\",\"fomo\",\"trading\"],\"image\":[\"https://steemitimages.com/DQmR3sFXyfraNYoYHRJM5pBwx9xDpQmxysDDceU2AsjgjQh/38391-32703-tencommandment.jpg\",\"https://steemitimages.com/DQmVRNdBtaLhVBFCRiZMteWc4bZR187vRFJ1MzpNoQduJQM/wiifm.jpg\",\"https://steemitimages.com/DQmevTAkiPuHoxAtN6HXJ9fXK1djyE2PeNjmCbTfJeGEvrk/loose.jpg\",\"https://img.youtube.com/vi/pzOe9A9aFjY/0.jpg\"],\"links\":[\"https://medium.com/@avtarsehra/economics-of-initial-coin-offerings-c083311e53ec\",\"https://www.reddit.com/r/ethtrader/comments/6am251/what_are_everyones_thoughts_on_tezos_coinss_ico/\",\"https://www.reddit.com/r/Bancor/comments/6gswzs/terms_changed_during_the_ico_ive_now_seen_it_all/\",\"https://www.youtube.com/watch?v=pzOe9A9aFjY\",\"https://www.reddit.com/r/SONM/comments/6hgvjo/sonm_ico_i_got_scammed/\",\"https://steemit.com/ico/@thecryptofiend/psa-if-you-are-planning-on-investing-in-sonm-please-read-this\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\",\"users\":[\"cryptofiend\"]}"
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      "author": "nashequilibro",
      "permlink": "re-lotusline-the-ten-commandments-of-ico-investing-20170617t220122041z",
      "title": "",
      "body": "Most importantly ask if there is as valuable usecase of this new coin and check that it is a real blockchain technology and not just some database application.",
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{
  "trx_id": "e9869b8256f8cfabfd24cac6827694cd72e42e1c",
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  "op": [
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      "parent_author": "",
      "parent_permlink": "ico",
      "author": "lotusline",
      "permlink": "the-ten-commandments-of-ico-investing",
      "title": "The Ten Commandments of ICO Investing",
      "body": "![38391-32703-tencommandment.jpg](https://steemitimages.com/DQmR3sFXyfraNYoYHRJM5pBwx9xDpQmxysDDceU2AsjgjQh/38391-32703-tencommandment.jpg)\n\nThe new gold rush has entered the crypto space and large groups of enthusiast are seen rushing to the shorelines in attempt to get their piece of the gold. It seems like there is a new ICO popping up every two days and there isn’t enough time to decifer the gems amongst the junk.\n\n\nThe first-ever cryptocurrency ICO , which took place almost exactly 4 years ago was conducted by MasterCoin, now known as Omni, which raised nearly 5000 BTC. A year later, Ethereum raised over 30 000 BTC. Two more years later the DAO gathered a record-breaking amount of approximately 150 million USD in a couple of days. Just last week we saw Bancor raising 153million in just a couple of hours. Some say we are in a ICO bubble, some say not yet.\n\nWhat we are seeing is a shift from the veteran crypto followers to the regular folks with no previous knowledge or reference joining in on the joyride. A factor that defines a bubble is the influx of new money, combined with crowds that are moving with irrationality and emotions.\nThis article is written with the hopes of aiding the fortune seekers into making informed decisions. \n\n\n\n**1.Thou shall read the whitepaper**\nIm willing to bet that not one out of 10 read the whitepaper before investing. Yet it’s the single most important piece of information. Yes it can get very tedious with pages of what appears like mathmatical gymnastics. But approach it like medicine, bitter yet necessary.\n\n “A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” — Wikipedia\n\nHow good of a job is the project doing in presenting that? And would you buy a house without checking it’s foundation and ability to stand long term?\n\n\n\n**2.Thou shall evaluate the value proposition and ask “What’s in it for me?”**\nWhat are you getting in exchange for your hard earned money?\n\n![wiifm.jpg](https://steemitimages.com/DQmVRNdBtaLhVBFCRiZMteWc4bZR187vRFJ1MzpNoQduJQM/wiifm.jpg)\n\nUsually there are three versions:\nIn return for payment the buyer gets equity/stake in the project and potential dividence in future profits\nIn return for the payment the buyer gets cheap tokens which can later be sold on exchanges for profit(assuming the value rises).\nIn return for payment the buyer gets tokens that can be utilised when engaging in the platform services.\n\nThe first option is the rarest, an sucessful example is DigixDao but very few ICO’s offer that. Most kinda say, “hey were planning on making this awesome thing, it’s gonna revolutionise the Internet”….yada yada. Big words and flashy marketing should not sway your choices. For an excellent detailed write up on the economics of ICO’s, check out Avtar Sehra helpful article.\n\n\n\n\n**3.Thou shall do background check on the team**\nWould you give 1000 bucks to a random guy in a nice suit, with a sweet talking voice and a flashy car?\nAnybody can throw up a sexy landing page, and a couple of youtube videos. There is no magic dust that makes blockchain developers immune to failure. Some sobering facts from smallbiztrends.com.\n\nA bit more than 50 percent of small businesses fail in the first four years. In fact, of all small businesses started in 2011:\n\n-4 percent made it to the second year\n-3 percent made it to the third year\n-9 percent made it to the fourth year\n-3 percent made it to the fifth year\n\nThere is no end-product without a creative, productive team and a stabile management. Do your due diligence and asses for yourself if the project and the people behind it has what it takes to survive.\n\n\n\n\n**4. Thou shall observe the teams conduct**\nEverybody presents their good face upon presentation. But it’s in the face of constructive critisism and critique that the real charachter presents itself. For example, Tezos ICO is coming up and some folks on reddit wrote their legitimate concerns and questions regarding the project and its management.\nThe response from the management was anything but professional and quite childish. If they can’t take some hard questions, are they to be trusted with your money?\n\nSee the whole thread below.\nhttps://www.reddit.com/r/ethtrader/comments/6am251/what_are_everyones_thoughts_on_tezos_coinss_ico/\n\n\n\n\n\n**5.Thou shall only invest that which thou can afford to loose.**\nIt may go up, it may go down. You might loose, you might win. Prepare for the worst.\n![loose.jpg](https://steemitimages.com/DQmevTAkiPuHoxAtN6HXJ9fXK1djyE2PeNjmCbTfJeGEvrk/loose.jpg)\n\n\n\n\n\n**6.Thou shall factor in the cap.**\nTenX has a upcoming ICO and a few weeks prior to launch they doubled the cap which in effect meant that the buyer would get diluted and get less for his/her money. The cap is an extremely important element which has a direct relationship to the value of the token. Scarcity+demand=higher value. \nSome projects have a supply of billions of tokens so the numbers are not on your side on those, atleast not in the short run.\n\n\n\n\n\n**7..Thou shall decide your motive**\nAre you in it for the long haul or are you tryinna dump the tokens on the exchange and make a buck? \nBefore investing, decide your motive and consequently your strategy. \n\n\n\n\n\n**8.Thou shall read through the terms with a fine tooth comb.**\nLike any legal document, make sure you know what you are getting yourself into and if the terms are reasonable enough to encourage an investment.\nEven if you have and your’e all positioned and good to go, be wary of greedy opportunists. Bancors questionable and highly suspicious move to extend the cap was in direct violation of their own T&C. They blame spamming, which conveniently put a huge amount of funds into their pockets.\n\nhttps://www.reddit.com/r/Bancor/comments/6gswzs/terms_changed_during_the_ico_ive_now_seen_it_all/\n\n\n\n\n**9.Though shall fear FOMO**\nFomo is real. Fomo is not logical. And fomo is not your friend. With tokens shooting up to 1000'sX it’s tempting to jump on any token that promises to be the next big thing. Keep cool though and invest wisely. \n\nhttps://www.youtube.com/watch?v=pzOe9A9aFjY\n\n\n\n\n**10. Thou shall not be scammed**\nSonm’s ICO is currently pending and it became a disappointment to many. Not only did they make an extremely shady move to dump the escrow in the last minute but they also did a poor job protecting their investors againts scammers.\n\n[ANN][ICO] SONM: Supercomputer Organized by Network Mining\nANN][ICO] SONM: Supercomputer Organized by Network Miningbitcointalk.org\n\n\n\nA responsibly run ICO will look to protect the buyers and make the purchasing as transparent and straight forward as possible. They will have control of their social media channels and actively inform that all official information will come from their website. Do not, under any circumstances send your funds to an unauthorized adress, don’t be that guy.\n\n\n\n\n\nLastly, some pointers for what a promising project might be.\n-The whitepaper is informative, well written and detailed.\n-The terms are clearly spelled out\n-The cap is communicated\n-A budget and roadmap is presented\n-The team has a solid reputation \n-There is a ready working prototype or MVP\n-Escrow service is available\n\n\nGood luck and may you prosper in your pursuits :) Follow me on Steemit and share if you enjoyed it.",
      "json_metadata": "{\"tags\":[\"ico\",\"cryptocurrency\",\"investment\",\"fomo\",\"trading\"],\"image\":[\"https://steemitimages.com/DQmR3sFXyfraNYoYHRJM5pBwx9xDpQmxysDDceU2AsjgjQh/38391-32703-tencommandment.jpg\",\"https://steemitimages.com/DQmVRNdBtaLhVBFCRiZMteWc4bZR187vRFJ1MzpNoQduJQM/wiifm.jpg\",\"https://steemitimages.com/DQmevTAkiPuHoxAtN6HXJ9fXK1djyE2PeNjmCbTfJeGEvrk/loose.jpg\",\"https://img.youtube.com/vi/pzOe9A9aFjY/0.jpg\"],\"links\":[\"https://www.reddit.com/r/ethtrader/comments/6am251/what_are_everyones_thoughts_on_tezos_coinss_ico/\",\"https://www.reddit.com/r/Bancor/comments/6gswzs/terms_changed_during_the_ico_ive_now_seen_it_all/\",\"https://www.youtube.com/watch?v=pzOe9A9aFjY\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}"
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      "parent_author": "",
      "parent_permlink": "ico",
      "author": "lotusline",
      "permlink": "the-ten-commandments-of-ico-investing",
      "title": "The Ten Commandments of ICO Investing",
      "body": "![38391-32703-tencommandment.jpg](https://steemitimages.com/DQmR3sFXyfraNYoYHRJM5pBwx9xDpQmxysDDceU2AsjgjQh/38391-32703-tencommandment.jpg)\n\nThe new gold rush has entered the crypto space and large groups of enthusiast are seen rushing to the shorelines in attempt to get their piece of the gold. It seems like there is a new ICO popping up every two days and there isn’t enough time to decifer the gems amongst the junk.\n\n\nThe first-ever cryptocurrency ICO , which took place almost exactly 4 years ago was conducted by MasterCoin, now known as Omni, which raised nearly 5000 BTC. A year later, Ethereum raised over 30 000 BTC. Two more years later the DAO gathered a record-breaking amount of approximately 150 million USD in a couple of days. Just last week we saw Bancor raising 153million in just a couple of hours. Some say we are in a ICO bubble, some say not yet.\n\nWhat we are seeing is a shift from the veteran crypto followers to the regular folks with no previous knowledge or reference joining in on the joyride. A factor that defines a bubble is the influx of new money, combined with crowds that are moving with irrationality and emotions.\nThis article is written with the hopes of aiding the fortune seekers into making informed decisions. \n\n\n\n**1.Thou shall read the whitepaper**\nIm willing to bet that not one out of 10 read the whitepaper before investing. Yet it’s the single most important piece of information. Yes it can get very tedious with pages of what appears like mathmatical gymnastics. But approach it like medicine, bitter yet necessary.\n\n “A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” — Wikipedia\n\nHow good of a job is the project doing in presenting that? And would you buy a house without checking it’s foundation and ability to stand long term?\n\n\n\n**2.Thou shall evaluate the value proposition and ask “What’s in it for me?”**\nWhat are you getting in exchange for your hard earned money?\n\n![wiifm.jpg](https://steemitimages.com/DQmVRNdBtaLhVBFCRiZMteWc4bZR187vRFJ1MzpNoQduJQM/wiifm.jpg)\n\nUsually there are three versions:\nIn return for payment the buyer gets equity/stake in the project and potential dividence in future profits\nIn return for the payment the buyer gets cheap tokens which can later be sold on exchanges for profit(assuming the value rises).\nIn return for payment the buyer gets tokens that can be utilised when engaging in the platform services.\n\nThe first option is the rarest, an sucessful example is DigixDao but very few ICO’s offer that. Most kinda say, “hey were planning on making this awesome thing, it’s gonna revolutionise the Internet”….yada yada. Big words and flashy marketing should not sway your choices. For an excellent detailed write up on the economics of ICO’s, check out Avtar Sehra helpful article.\n\n\n\n\n**3.Thou shall do background check on the team**\nWould you give 1000 bucks to a random guy in a nice suit, with a sweet talking voice and a flashy car?\nAnybody can throw up a sexy landing page, and a couple of youtube videos. There is no magic dust that makes blockchain developers immune to failure. Some sobering facts from smallbiztrends.com.\n\nA bit more than 50 percent of small businesses fail in the first four years. In fact, of all small businesses started in 2011:\n\n-4 percent made it to the second year\n-3 percent made it to the third year\n-9 percent made it to the fourth year\n-3 percent made it to the fifth year\n\nThere is no end-product without a creative, productive team and a stabile management. Do your due diligence and asses for yourself if the project and the people behind it has what it takes to survive.\n\n\n\n\n**4. Thou shall observe the teams conduct**\nEverybody presents their good face upon presentation. But it’s in the face of constructive critisism and critique that the real charachter presents itself. For example, Tezos ICO is coming up and some folks on reddit wrote their legitimate concerns and questions regarding the project and its management.\nThe response from the management was anything but professional and quite childish. If they can’t take some hard questions, are they to be trusted with your money?\n\nSee the whole thread below.\nhttps://www.reddit.com/r/ethtrader/comments/6am251/what_are_everyones_thoughts_on_tezos_coinss_ico/\n\n\n\n\n\n**5.Thou shall only invest that which thou can afford to loose.**\nIt may go up, it may go down. You might loose, you might win. Prepare for the worst.\n![loose.jpg](https://steemitimages.com/DQmevTAkiPuHoxAtN6HXJ9fXK1djyE2PeNjmCbTfJeGEvrk/loose.jpg)\n\n\n\n\n\n**6.Thou shall factor in the cap.**\nTenX has a upcoming ICO and a few weeks prior to launch they doubled the cap which in effect meant that the buyer would get diluted and get less for his/her money. The cap is an extremely important element which has a direct relationship to the value of the token. Scarcity+demand=higher value. \nSome projects have a supply of billions of tokens so the numbers are not on your side on those, atleast not in the short run.\n\n\n\n\n\n**7..Thou shall decide your motive**\nAre you in it for the long haul or are you tryinna dump the tokens on the exchange and make a buck? \nBefore investing, decide your motive and consequently your strategy. \n\n\n\n\n\n**8.Thou shall read through the terms with a fine tooth comb.**\nLike any legal document, make sure you know what you are getting yourself into and if the terms are reasonable enough to encourage an investment.\nEven if you have and your’e all positioned and good to go, be wary of greedy opportunists. Bancors questionable and highly suspicious move to extend the cap was in direct violation of their own T&C. They blame spamming, which conveniently put a huge amount of funds into their pockets.\n\nhttps://www.reddit.com/r/Bancor/comments/6gswzs/terms_changed_during_the_ico_ive_now_seen_it_all/\n\n\n\n\n**9.Though shall fear FOMO**\nFomo is real. Fomo is not logical. And fomo is not your friend. With tokens shooting up to 1000'sX it’s tempting to jump on any token that promises to be the next big thing. Keep cool though and invest wisely. \n\nhttps://www.youtube.com/watch?v=pzOe9A9aFjY\n\n\n\n\n**10. Thou shall not be scammed**\nSonm’s ICO is currently pending and it became a disappointment to many. Not only did they make an extremely shady move to dump the escrow in the last minute but they also did a poor job protecting their investors againts scammers.\n\n[ANN][ICO] SONM: Supercomputer Organized by Network Mining\nANN][ICO] SONM: Supercomputer Organized by Network Miningbitcointalk.org\n\n\n\nA responsibly run ICO will look to protect the buyers and make the purchasing as transparent and straight forward as possible. They will have control of their social media channels and actively inform that all official information will come from their website. Do not, under any circumstances send your funds to an unauthorized adress, don’t be that guy.\n\n\n\n\n\nLastly, some pointers for what a promising project might be.\n-The whitepaper is informative, well written and detailed.\n-The terms are clearly spelled out\n-The cap is communicated\n-A budget and roadmap is presented\n-The team has a solid reputation \n-There is a ready working prototype or MVP\n-Escrow service is available\n\n\nGood luck and may you prosper in your pursuits :) Follow me on Steemit and share if you enjoyed it.",
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{
  "trx_id": "cb091b5f70224ac358cef04c5494aced2006c88f",
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      "author": "lotusline",
      "permlink": "the-ten-commandments-of-ico-investing",
      "title": "The Ten Commandments of ICO Investing",
      "body": "![38391-32703-tencommandment.jpg](https://steemitimages.com/DQmR3sFXyfraNYoYHRJM5pBwx9xDpQmxysDDceU2AsjgjQh/38391-32703-tencommandment.jpg)\n\nThe new gold rush has entered the crypto space and large groups of enthusiast are seen rushing to the shorelines in attempt to get their piece of the gold. It seems like there is a new ICO popping up every two days and there isn’t enough time to decifer the gems amongst the junk.\n\n\nThe first-ever cryptocurrency ICO , which took place almost exactly 4 years ago was conducted by MasterCoin, now known as Omni, which raised nearly 5000 BTC. A year later, Ethereum raised over 30 000 BTC. Two more years later the DAO gathered a record-breaking amount of approximately 150 million USD in a couple of days. Just last week we saw Bancor raising 153million in just a couple of hours. Some say we are in a ICO bubble, some say not yet.\n\nWhat we are seeing is a shift from the veteran crypto followers to the regular folks with no previous knowledge or reference joining in on the joyride. A factor that defines a bubble is the influx of new money, combined with crowds that are moving with irrationality and emotions.\nThis article is written with the hopes of aiding the fortune seekers into making informed decisions. \n\n\n\n**1.Thou shall read the whitepaper**\nIm willing to bet that not one out of 10 read the whitepaper before investing. Yet it’s the single most important piece of information. Yes it can get very tedious with pages of what appears like mathmatical gymnastics. But approach it like medicine, bitter yet necessary.\n\n “A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” — Wikipedia\n\nHow good of a job is the project doing in presenting that? And would you buy a house without checking it’s foundation and ability to stand long term?\n\n\n\n**2.Thou shall evaluate the value proposition and ask “What’s in it for me?”**\nWhat are you getting in exchange for your hard earned money?\n\n![wiifm.jpg](https://steemitimages.com/DQmVRNdBtaLhVBFCRiZMteWc4bZR187vRFJ1MzpNoQduJQM/wiifm.jpg)\n\nUsually there are three versions:\nIn return for payment the buyer gets equity/stake in the project and potential dividence in future profits\nIn return for the payment the buyer gets cheap tokens which can later be sold on exchanges for profit(assuming the value rises).\nIn return for payment the buyer gets tokens that can be utilised when engaging in the platform services.\n\nThe first option is the rarest, an sucessful example is DigixDao but very few ICO’s offer that. Most kinda say, “hey were planning on making this awesome thing, it’s gonna revolutionise the Internet”….yada yada. Big words and flashy marketing should not sway your choices. For an excellent detailed write up on the economics of ICO’s, check out Avtar Sehra helpful article.\n\n\n\n\n**3.Thou shall do background check on the team**\nWould you give 1000 bucks to a random guy in a nice suit, with a sweet talking voice and a flashy car?\nAnybody can throw up a sexy landing page, and a couple of youtube videos. There is no magic dust that makes blockchain developers immune to failure. Some sobering facts from smallbiztrends.com.\n\nA bit more than 50 percent of small businesses fail in the first four years. In fact, of all small businesses started in 2011:\n\n-4 percent made it to the second year\n-3 percent made it to the third year\n-9 percent made it to the fourth year\n-3 percent made it to the fifth year\n\nThere is no end-product without a creative, productive team and a stabile management. Do your due diligence and asses for yourself if the project and the people behind it has what it takes to survive.\n\n\n\n\n**4. Thou shall observe the teams conduct**\nEverybody presents their good face upon presentation. But it’s in the face of constructive critisism and critique that the real charachter presents itself. For example, Tezos ICO is coming up and some folks on reddit wrote their legitimate concerns and questions regarding the project and its management.\nThe response from the management was anything but professional and quite childish. If they can’t take some hard questions, are they to be trusted with your money?\n\nSee the whole thread below.\nhttps://www.reddit.com/r/ethtrader/comments/6am251/what_are_everyones_thoughts_on_tezos_coinss_ico/\n\n\n\n\n\n**5.Thou shall only invest that which thou can afford to loose.**\nIt may go up, it may go down. You might loose, you might win. Prepare for the worst.\n![loose.jpg](https://steemitimages.com/DQmevTAkiPuHoxAtN6HXJ9fXK1djyE2PeNjmCbTfJeGEvrk/loose.jpg)\n\n\n\n\n\n**6.Thou shall factor in the cap.**\nTenX has a upcoming ICO and a few weeks prior to launch they doubled the cap which in effect meant that the buyer would get diluted and get less for his/her money. The cap is an extremely important element which has a direct relationship to the value of the token. Scarcity+demand=higher value. \nSome projects have a supply of billions of tokens so the numbers are not on your side on those, atleast not in the short run.\n\n\n\n\n\n**7..Thou shall decide your motive**\nAre you in it for the long haul or are you tryinna dump the tokens on the exchange and make a buck? \nBefore investing, decide your motive and consequently your strategy. \n\n\n\n\n\n**8.Thou shall read through the terms with a fine tooth comb.**\nLike any legal document, make sure you know what you are getting yourself into and if the terms are reasonable enough to encourage an investment.\nEven if you have and your’e all positioned and good to go, be wary of greedy opportunists. Bancors questionable and highly suspicious move to extend the cap was in direct violation of their own T&C. They blame spamming, which conveniently put a huge amount of funds into their pockets.\n\nhttps://www.reddit.com/r/Bancor/comments/6gswzs/terms_changed_during_the_ico_ive_now_seen_it_all/\n\n\n\n\n**9.Though shall fear FOMO**\nFomo is real. Fomo is not logical. And fomo is not your friend. With tokens shooting up to 1000'sX it’s tempting to jump on any token that promises to be the next big thing. Keep cool though and invest wisely. \n\nhttps://www.youtube.com/watch?v=pzOe9A9aFjY\n\n\n\n\n**10. Thou shall not be scammed**\nSonm’s ICO is currently pending and it became a disappointment to many. Not only did they make an extremely shady move to dump the escrow in the last minute but they also did a poor job protecting their investors againts scammers.\n\n[ANN][ICO] SONM: Supercomputer Organized by Network Mining\nANN][ICO] SONM: Supercomputer Organized by Network Miningbitcointalk.org\n\n\n\nA responsibly run ICO will look to protect the buyers and make the purchasing as transparent and straight forward as possible. They will have control of their social media channels and actively inform that all official information will come from their website. Do not, under any circumstances send your funds to an unauthorized adress, don’t be that guy.\n\n\n\n\n\nLastly, some pointers for what a promising project might be.\n-The whitepaper is informative, well written and detailed.\n-The terms are clearly spelled out\n-The cap is communicated\n-A budget and roadmap is presented\n-The team has a solid reputation \n-There is a ready working prototype or MVP\n-Escrow service is available\n\n\nGood luck and may you prosper in your pursuits :) Follow me on Steemit and share if you enjoyed it.",
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