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      "body": "Congratulations @lucidity.tech! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/https://steemitboard.com/@lucidity.tech/birthday1.png</td><td>Happy Birthday! - You are on the Steem blockchain for 1 year!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@lucidity.tech) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=lucidity.tech)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "much better if you have imputed more info about the project? It's just a suggestion that might help",
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It’s inspired us to keep going, to keep improving, and most importantly, to keep building something that will change the way advertisers do business.\n\nTo that end, we’re very excited to announce that we’ve closed our strategic funding round, with over $5 million in total participation from a group comprising: <a href=\"https://3rodeo.com/\">3Rodeo,</a> <a href=\"https://www.coinus.io/\">CoinUs,</a> <a href=\"http://bluepoint-partners.com/en/\">Bluepoint Partners,</a> <a href=\"http://www.youbicapital.com/\">YouBi Capital,</a> and <a href=\"https://pithia.com/\">Pithia,</a> a venture capital firm part of the <a href=\"https://www.rchain.coop/\">RChain ecosystem.</a>\n\n![FUND_AugPR_1.0B.jpg](https://cdn.steemitimages.com/DQmfM3CMqwj8e6RR6NPyerYKzFSaHuxjFaqGUjbW6KwWiqp/FUND_AugPR_1.0B.jpg)\n\nWith this investment, we will expand our team and continue to spearhead development of our Layer 2 technology – a scalable, sidechain infrastructure to handle the high processing speeds and privacy requirements of programmatic advertising. It also further positions us as a multi- and cross-chain solution capable of supporting Ethereum, RChain and others.\n\nOur ability to process massive volume of transactions, reduce blockchain overhead costs, and ensure privacy for our customers is unique for a blockchain platform in digital advertising.\n\n<blockquote><h3><i>“We are committed to investments that support a healthy blockchain ecosystem for the long term,” said Simon Shin, Managing Partner, Cypher Group. “The sheer number of advertisers and members of the advertising supply chain that could take advantage of Lucidity’s technology today makes them an ideal partner. We are excited to see what further developments of Lucidity’s Layer 2 technology will produce, and how many more companies and categories around the world it can help.”</i></h3></blockquote>\n\n<blockquote><h3><i>“We’re very proud to be the first fully realized blockchain advertising solution live and in-market,” said Lucidity CEO Sam Kim. “But getting the protocol established was just the beginning, and strategic partnerships we announced today will help us to keep innovating, reduce fraud and bring much needed transparency and trust to the industry and deliver real ROI.”</i></h3></blockquote>\n\n<br></br>\nLucidity is a member of the Interactive Advertising Bureau Tech Lab’s <a href=\"https://iabtechlab.com/press-releases/iab-tech-lab-launches-blockchain-pilot-program/\">Blockchain Working Group,</a> which recently announced its inaugural blockchain pilot program the first of which are live campaigns verified by Lucidity’s Layer 2 technology. Lucidity has already secured a variety of customers and pilot partners including GameStop, Viamedia, The Richards Group, Giant Spoon, and <a href=\"https://lucidity.tech/lucidity-launches-pilot-program-with-iab/\">more.</a> Lucidity was recently awarded <a href=\"https://www.the-blocks.com/winners-2018/\">Blockchain Startup of 2018</a> by The Blocks Awards and is nominated for Best Marketing Analytics/Attribution Platform in the <a href=\"https://digiday.com/awards/adobe-amobee-chartbeat-lead-digiday-technology-awards-nominations/\">Digiday Technology Awards.</a>\n\n<hr>\n\n<h2>Follow us:</h2>\n\n<a href=\"https://t.me/luciditytech\"> ![Join the conversation.png](https://cdn.steemitimages.com/DQmVZykh6ZVnjYhGmCTUeqMP7L1RUvAdmtcSALJUFvmmRq3/Join%20the%20conversation.png)</a>\n\n\n\n<a href=”https://lucidity.tech/”> ![Lucidity web.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmZC28g9yUQLm7CHv7197keEvnvxyjGM84EKECJRCDK1PX/Lucidity%20web.png)</a> \n<a href=”https://www.facebook.com/luciditytech/”> ![FB logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmcwnVLajpc32WNkazSeUgPf9NpLa1HrMgNrV8QvqRLU1S/FB%20logo.png)</a>\n<a href=”https://t.me/luciditytech”> ![telegram logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmPno8796EGVuAGYT1XsykNJeeYc3CJNGt2ynCd5VfkvC2/telegram%20logo.png)</a>\n<a href=”https://www.linkedin.com/company/luciditytech/”> ![linkedin logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmZUUjW5xq9gntZScAofkroTpqhQvcVn6fghtYh76sP7A4/linkedin%20logo.png) </a>\n<a href=”https://twitter.com/lucidity_tech> ![twitter-logo-final copy.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmPfyek8vZsFwuH3MyXM8RSAn9oU8dqyTsPZdUrK8Q7STH/twitter-logo-final%20copy.png)</a>\n<a href=\"https://www.instagram.com/lucidity.tech/?hl=en\">  ![instagram logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmQmSQnZRLpUjeG51uRGtijoJMyx3aan2G7PWqcLWBw4rR/instagram%20logo.png) </a>",
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      "permlink": "truetransparency-with-adtech-will-change-the-face-of-fraud",
      "title": "TrueTransparency with AdTech will change the face of fraud.",
      "body": "![Blockchain-ad-tech-promises-to-make-advertising-more-transparent-and-eliminate-fraud-750x430.jpg](https://cdn.steemitimages.com/DQmUqq8anXz1NkmaCWnHs388GqoMsdzrQnRHjfDA33z4PBN/Blockchain-ad-tech-promises-to-make-advertising-more-transparent-and-eliminate-fraud-750x430.jpg)\n\n<sub>Read the full article by <a href=\"https://cryptobriefing.com/\">Crypto Briefing</a> <a href=\"https://cryptobriefing.com/blockchain-ad-tech-solve-20bn-problem/\">here</a></sub> \n\n<blockquote>#TrueTransparency with #AdTech will change the face of fraud. “If there’s one industry that would really benefit from blockchain, it’s online advertising”. - @samislucid</blockquote>\n\n<h1>Blockchain Ad Tech Can Solve Online Advertising’s $20bn Problem</h1>\n\n<h2>Distributed Ledger Technology can bring down prevalent fraud in online advertising</h2>\n<sub>By <a href=\"https://cryptobriefing.com/author/paddybaker/\">Paddy Baker</a> On Aug 6, 2018</sub>\n\n\nWith over 600m websites and 4bn active users, nothing beats the internet when it comes to exposure. Companies spend more of their advertising budget on online ad campaigns year-on-year, than on print or television adverts. In 2016, online ad expenditure surpassed broadcast and cable television in America, for the first time.\n\nFrom small beginnings, online advertising ballooned in size and value over the past two decades. Between pop-ups and banners on websites as well as commercials in between clips, <a href=\"https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/\">companies will spend a total of $269bn</a> on digital adverts in 2018; the figure is expected to rise to $335bn in 2020.\n\nBut there’s a problem: the sector suffers from large-scale, systemic fraud. Websites use bots to artificially inflate a featured advert’s impressions; bad actors masquerade as premium publishers to claim higher fees; a complex, inconsistent supply chain makes it impossible for companies to understand an ad campaign’s effectiveness. The problem is a big one: Juniper Research estimates ad fraud <a href=\"https://www.businesswire.com/news/home/20170926005177/en/Juniper-Research-Ad-Fraud-Cost-Advertisers-19\">will cost marketers $19bn in 2018.</a>\n\nEarlier this year a collaborated report from The Guardian and Google found that without safeguards, unauthorized exchanges quickly sold Guardian ad space, or ‘inventory’, <a href=\"https://www.theguardian.com/guardian-us-press-office/2018/jul/23/guardian-us-teams-up-with-google-and-mightyhive-to-uncover-programmatic-ad-on-the-open-exchange-and-test-adstxt\">without sharing any of the revenue with the newspaper.</a>\n\n<h5><i>The Guardian</i> even took one of its own advertising vendors, the Rubicon Project, to court last year after it introduced a new fee without disclosing it to the newspaper. </h5>\n\n<a href=\"https://www.ana.net/content/show/id/botfraud-2016\">Every single ad campaign</a> in 2015 had been served to bots, in a review by the Association of National Advertisers. In 2016, the World Federation of Advertisers estimated 10-30% of online advertising slots were never seen by real people and predicted it could become a $50bn problem by 2025. Because they benefit from higher impressions, middlemen in the supply chain are prone to turn a blind eye to ad fraud\n\n<i>“Everyone was chucking money at ads, not looking at whether or not people were actually viewing the ads”, a London-based advertiser told Crypto Briefing. “Increasingly we go direct with publishers to do display advertising so they can guarantee visibility, but it’s laborious and time-consuming”.</i>\n<hr>\n\n<h2>Bringing Lucidity into online advertising</h2>\n\nAs a decentralized and immutable record, data collected from blockchain ad tech, like impressions and outreach, can’t be altered by a individual actor. If used by all parties, it has the added benefit of supplying a comprehensive overview that advertisers can use to evaluate an ad campaign’s success.\n\nLucidity, an a US-based tech startup, argues that blockchain can remove operational inefficiencies and frictional costs that currently bog down the online advertising sector. <i>“There’s so much fraud and outright lying between vendors,”</i> says Sam Kim, the founder, and CEO. <i>“If there’s one industry that would really benefit from blockchain, it’s online advertising”.</i>\n\nLucidity is developing a <a href=\"https://cryptobriefing.com/lucidity-code-review-advertising-transparency/\">single decentralized data source</a> with Ethereum-powered smart contracts to prevent fraud and enable advertisers to evaluate ad campaigns. Kim argues that the root cause of fraud is siloed information and data sources, creating a climate of mistrust between industry figures.\n\nThe supply chain makes it impossible to build accurate and complete assessments of what is and what isn’t an effective ad campaign, with approximately 16 vendors involved in placing one ad on a website. Advertisers and marketers are stuck attempting to guess how adverts performed from conflicting reports and disjointed information: this makes the sector vulnerable to malpractice.\n\nKim explains that Lucidity will introduce a database that can be accessed by all relevant parties to understand how revenue is being spent. They are also working on creating a standard metric with the Interactive Advertising Bureau (IAB) to develop a clear classification for what constitutes a billable impression.\n\n<i>“By un-siloing databases, we can start to understand which impressions are valid and which aren’t”, Kim says. “This is kind of the atomic level; when we have developed this clear definition, we can start moving onto the kind of ads that play before video clips on sites like YouTube.”</i>\n<hr>\n\n<h2>The case for blockchain ad tech</h2>\n\nThe trend towards blockchain has already begun. Blockchain ad tech is increasingly attractive for advertisers looking to address fraud. Anheuser-Busch, Pfizer, and Kellogg are all currently investigating integrating blockchain initiatives into future ad campaigns.\n\nFollowing the widespread adoption of ads.txt last year, there had been a slight dip in fraud cases; the text file prevents unauthorized parties from selling ad space on websites. Unfortunately, this has since picked up again. A report by Adobe this year found 28% of internet traffic displayed non-human signals, suggesting advertisers are still spending money on adverts that end up not actually being seen.\n\nThe creative agency QNY, which includes Ferrari and National Geographic among its clients, announced it would work with the crypto startup Adbank, last week. The partnership will see <a href=\"https://medium.com/adbank-blog/ny-based-ad-agency-catapults-real-world-blockchain-adoption-using-adb-token-addf29972520\">QNY use blockchain technology</a> in several pilot schemes that it hopes will bring greater transparency and accountability to advertising.\n\n<i>“This will help benefit and mend the strained relationships between brands and advertising agencies that struggle with combating ad fraud,” said James Ferranti, QNY’s Chief Marketing Officer. “Clients want more analytics and accountability for each dollar they spend. Trust and transparency is no longer a given, it needs to be shown.”</i>\n\nBy creating an indisputable and secure database recognized by major industry figures, blockchain ad tech, along with machine learning and AI, can finally defeat a many-headed monster that has plagued online advertising since its inception. Multiple top-tier ad agencies have reportedly expressed a strong interest in  Lucidity; Kim hopes it will be the first inroad decentralized ledger technology makes into advertising.\n\n<i>“We’re taking it step-by-step; it’s a massive industry worth over $225bn with entrenched players”,</i> says Kim.<i> “By solving ad fraud, more advertising agencies will understand the potential that blockchain can bring to their businesses: I like to think of it as the ‘genesis block’.”</i>\n\n<i>“Many a small thing has been made large by the right kind of advertising,”</i> observed Mark Twain.\n\nBlockchain may not need advertising, but it could certainly benefit from it.\n\n<sub>The author is invested in ETH, which is mentioned in this article. </sub>\n\n<h2>Follow us:</h2>\n\n<a href=\"https://t.me/luciditytech\"> ![Join the conversation.png](https://cdn.steemitimages.com/DQmVZykh6ZVnjYhGmCTUeqMP7L1RUvAdmtcSALJUFvmmRq3/Join%20the%20conversation.png)</a>\n\n\n<a href=”https://lucidity.tech/”> ![Lucidity web.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmZC28g9yUQLm7CHv7197keEvnvxyjGM84EKECJRCDK1PX/Lucidity%20web.png)</a> \n<a href=”https://www.facebook.com/luciditytech/”> ![FB logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmcwnVLajpc32WNkazSeUgPf9NpLa1HrMgNrV8QvqRLU1S/FB%20logo.png)</a>\n<a href=”https://t.me/luciditytech”> ![telegram logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmPno8796EGVuAGYT1XsykNJeeYc3CJNGt2ynCd5VfkvC2/telegram%20logo.png)</a>\n<a href=”https://www.linkedin.com/company/luciditytech/”> ![linkedin logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmZUUjW5xq9gntZScAofkroTpqhQvcVn6fghtYh76sP7A4/linkedin%20logo.png) </a>\n<a href=”https://twitter.com/lucidity_tech> ![twitter-logo-final copy.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmPfyek8vZsFwuH3MyXM8RSAn9oU8dqyTsPZdUrK8Q7STH/twitter-logo-final%20copy.png)</a>\n<a href=\"https://www.instagram.com/lucidity.tech/?hl=en\">  ![instagram logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmQmSQnZRLpUjeG51uRGtijoJMyx3aan2G7PWqcLWBw4rR/instagram%20logo.png) </a>",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://digiday.com/awards/adobe-amobee-chartbeat-lead-digiday-technology-awards-nominations/",
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      "body": "![Screen Shot 2018-08-17 at 9.58.29 PM.png](https://cdn.steemitimages.com/DQmUbs7Wiv73s4qWj54XdHabRSTAej9178kbGsSu39pnQuB/Screen%20Shot%202018-08-17%20at%209.58.29%20PM.png)\n\n <sub><a href=\"https://digiday.com/awards/adobe-amobee-chartbeat-lead-digiday-technology-awards-nominations/\n\">This blog originally on Digiday.com.</a></sub>\n\n<blockquote>#LucidityTech has been nominated for Best Marketing Analytics/Attribution Platform by @Digiday - woot woot! Winners will be announced on Facebook Live on Sept. 5 at 2 p.m. EST. </blockquote>\n\nThree technology platforms lead the Digiday Technology Awards nominations: Adobe with four and Amobee and Chartbeat with two each.\n\nAdobe and its suite of software products are up for Best CMS and Web Content Management Platform for Adobe Experience Manager’s work with Silicon Labs on an experience-based website reaching 10s of thousands of customers worldwide. It’s also up for Best Email Marketing Platform for its Adobe Campaign platform for its work with hostel-booking website Hostelworld and for managing personalized, cross-channel campaigns. Adobe Advertising Cloud and Adobe Target are in the running for Best Testing and Personalization Platform, primarily for the advertising software’s product offering and Adobe Target’s role in helping Swiss telecom company Swisscom test, personalize and identify high-performing variables in its mobile product pages.\n\nAmobee and Chartbeat are each up for two awards. Amobee is being considered for Best Data Management Platform and Best Marketing Dashboard Software for its work developing and delivering 3D ads for Honda Odyssey in the industry’s first sharable, scalable virtual reality campaign. Chartbeat is in the running for Best Audience Measurement Platform and Best Mobile (& Web) Analytics Platform for the value it brings to publishers through its audience analytics dashboard.\n\nView the full list of finalists below. We’ll announce the winners on Facebook Live on Sept. 5 at 2 p.m. EST. Go to Digiday’s Facebook page here to see the winners.\n\n<h2>Best Audience Measurement Platform</h2>\nCrossix – Crossix DIFA\nChartbeat – Chartbeat for Publishing\nAudienceReport – AudienceProject\n\n<h2>Best Data Management Platform</h2>\nAmobee\nNeustar –Neustar Identity Data Management Platform\nTru Optik – OTT Marketing Cloud\nEssence – Olive\nRedPoint Global – RedPoint Data Management (™)\n\n<h2>Best Marketing Analytics/Attribution Platform</h2>\nLucidity\nCallRail\nDatorama Inc. – Datorama Marketing Intelligence Platform\nListenFirst\nSemcasting – Semcasting’s SmartTarget Dealer Platform\n\n<h2>Best Marketing Dashboard Software</h2>\nAdStage\nBEN Platform – Branded Entertainment Network (BEN)\nAmobee\nEssence – Olive\n\n<h2>Follow us:</h2>\n\n<a href=\"https://t.me/luciditytech\"> ![Join the conversation.png](https://cdn.steemitimages.com/DQmVZykh6ZVnjYhGmCTUeqMP7L1RUvAdmtcSALJUFvmmRq3/Join%20the%20conversation.png)</a>\n\n<a href=”https://lucidity.tech/”> ![Lucidity web.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmZC28g9yUQLm7CHv7197keEvnvxyjGM84EKECJRCDK1PX/Lucidity%20web.png)</a> \n<a href=”https://www.facebook.com/luciditytech/”> ![FB logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmcwnVLajpc32WNkazSeUgPf9NpLa1HrMgNrV8QvqRLU1S/FB%20logo.png)</a>\n<a href=”https://t.me/luciditytech”> ![telegram logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmPno8796EGVuAGYT1XsykNJeeYc3CJNGt2ynCd5VfkvC2/telegram%20logo.png)</a>\n<a href=”https://www.linkedin.com/company/luciditytech/”> ![linkedin logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmZUUjW5xq9gntZScAofkroTpqhQvcVn6fghtYh76sP7A4/linkedin%20logo.png) </a>\n<a href=”https://twitter.com/lucidity_tech> ![twitter-logo-final copy.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmPfyek8vZsFwuH3MyXM8RSAn9oU8dqyTsPZdUrK8Q7STH/twitter-logo-final%20copy.png)</a>\n<a href=\"https://www.instagram.com/lucidity.tech/?hl=en\">  ![instagram logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmQmSQnZRLpUjeG51uRGtijoJMyx3aan2G7PWqcLWBw4rR/instagram%20logo.png) </a>",
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      "title": "Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030",
      "body": "<h1>Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030</h1>\n\n<sub>This post originally was originally featured <a href=\"https://www.mediapost.com/publications/article/323040/blockchain-forecast-to-create-122b-in-business-va.html\">here </a> at <a href=\"https://www.mediapost.com/publications/digital-news-daily/edition/\">Digital News Daily.</a>\nby <a href=\"https://www.mediapost.com/publications/author/2023/laurie-sullivan/\">Laurie Sullivan</a>  <a href=\"https://twitter.com/lauriesullivan\">@lauriesullivan,</a> August 1, 2018</sub>\n\nBlockchain technology is forecast to create a business value of $2 trillion by 2030, according to data released Wednesday. The emerging technology also is poised to have a major impact on advertising and media.\n\n“Business value” refers to the cost savings and efficiencies that companies could gain by incorporating blockchain into corporate business strategies, explains Don Tait, senior blockchain analyst at IHS Markit, a market and analysis firm.\n\nIn 2017, the business value created by blockchain technology was estimated at about $12.5 million. Estimates put the “probable” forecasted value of blockchain for the advertising and media industry at $122 billion by 2030 -- up from about $10 billion in 2025.\n\nThe assumptions behind the probable forecast require adoption within the next two years, as well as high adoption rates by advertisers, publishers and users, Tait explains in an email to MediaPost.\n\nOther factors that come into play require advertisers and media companies to “embrace” blockchain technology and begin using it as part of their business processes. Governments and regulatory bodies also must take positive steps toward blockchain technology, and large companies embrace blockchain and DLT technology and incorporate it into their business processes to help them gain efficiencies and reduce costs.\n\nThe report notes that blockchain in retail and e-commerce is forecast to be led by trade promotions, decentralized marketplaces, payments, smart contracts, supply chain and other applications.\n\nAs the number of blockchain projects that are launched and become commercially deployed within this vertical sector increase, the business value is projected to reach $164 billion by 2030.\n\nTait believes that \"blockchain and smart contracts can also provide the tools and framework to create a new generation of marketplaces where the supply and demand sides can engage in trusted trading transactions, according to various business rules, without the need for a central brokerage entity.\"\n\n<hr>\n\nFollow us:\n\n<a href=”https://lucidity.tech/”> ![Lucidity web.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmZC28g9yUQLm7CHv7197keEvnvxyjGM84EKECJRCDK1PX/Lucidity%20web.png)</a> \n<a href=”https://www.facebook.com/luciditytech/”> ![FB logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmcwnVLajpc32WNkazSeUgPf9NpLa1HrMgNrV8QvqRLU1S/FB%20logo.png)</a>\n<a href=”https://t.me/luciditytech”> ![telegram logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmPno8796EGVuAGYT1XsykNJeeYc3CJNGt2ynCd5VfkvC2/telegram%20logo.png)</a>\n<a href=”https://www.linkedin.com/company/luciditytech/”> ![linkedin logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmZUUjW5xq9gntZScAofkroTpqhQvcVn6fghtYh76sP7A4/linkedin%20logo.png) </a>\n<a href=”https://twitter.com/lucidity_tech> ![twitter-logo-final copy.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmPfyek8vZsFwuH3MyXM8RSAn9oU8dqyTsPZdUrK8Q7STH/twitter-logo-final%20copy.png)</a>\n<a href=\"https://www.instagram.com/lucidity.tech/?hl=en\">  ![instagram logo.png](https://steemitimages.com/75x75/https://cdn.steemitimages.com/DQmQmSQnZRLpUjeG51uRGtijoJMyx3aan2G7PWqcLWBw4rR/instagram%20logo.png) </a>",
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