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      "body": "The year 2017 is long gone and ICOs continue to serve as the hot hand for raising funds despite compliance concerns from the SEC. For industry outsiders simply reading headlines and dollar amounts raised by some of these token sales, it may even come across as easy.\n\nLet’s clear that up right now. It’s not. In fact, it’s incredibly difficult. But certainly not impossible. Below you’ll find seven reasons your ICO will likely fail and some tips on preventing that from happening.\n\n**1. You love your project but it lacks market demand**\n\nDon’t get swept up in the ICO hype and dreams of coins being dumped in your lap. Launching an ICO is no different than launching a new product, startup or business. And that generally starts with the product and market demand for it. Adding an ICO, tokens, accepting BTC or ETH doesn’t help you with any of that. No real business model or a lack of market demand means no ICO.\n\n**2. Lack of Planning**\n\nThis is a big one. 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Unrealistic Budget Expectations**\n\nI honestly don’t know what’s worse, the team that spends every dollar on their product assuming it will sell itself (someone recently told me their ICO marketing plan was to “crank up the viral marketing)…or…. the serial ICO teams out there spending everything in marketing with no product (or even the intent of ever building one.)\nTo help you with further ICO budgeting, we present to you (free of charge) this lovely ICO pricing guide which we’ve titled “the ICO Budget Guide for Newbies”\n\nhttps://www.josic.com/wp-content/uploads/ico-budget-guide-for-newbies.png\n\nAs you can see above, an ICO can be expensive. The amount it takes to run a super successful ICO like the ones that generate those headlines is probably enough to fund your average startup for a couple of years.\n\n**5. No real use for a token outside of funding purposes**\n\nYour project should legitimately require a token. 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      "author": "bechir",
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      "body": "[SIGNiX](https://marketmakers.io/exchange/signix/) is uniquely positioned to drive mass adoption of smart contracts through SmarTract, their smart contract platform. The company is offering an investment opportunity through a Simple Agreement for Future Tokens or Equity, or SAFTE.\n\n![signix ico.jpg](https://steemitimages.com/DQmVoQqHS6rJgG5x2iUG7sHuvFUPmGADRQikuACK4PZjH6D/signix%20ico.jpg)\n\n**SIGNiX already has a massive user base.**\nAn existing digital signature business applies 100 million digital signatures to over 40 million contracts every year. That’s not a goal. That’s not a projection. That’s today.\n\n**Experts in blockchain cryptography.**\nTo secure those 100 million digital signatures, they use Public Key Infrastructure, or PKI, the same cryptographic method required for every distributed ledger entry on any blockchain.\n\n**SmarTract will make smart contracts easy for everyone.**\nTheir FLEX API™ allows partners to easily integrate their digital signature into existing applications. The SmarTract API will extend the same ease of integration to smart contracts.\n\n![screenshot_732.png](https://steemitimages.com/DQmVLUew3UoSdckgMby6mNi6X1x8R6vkDivjTpfB3VYbPp4/screenshot_732.png)\n\n**Check out the video below to learn more about the SIGNiX opportunity**\n\n<a href=\"https://www.signix.com/smartract-the-signix-smart-contract-platform\"><img src=\"https://steemitimages.com/DQmW6sVbXNq9ciSj3s1iGmQ2GtPd89ozb5emKkwh9bC5GGd/signix%20video.png\"/></a>",
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