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      "body": "<p><img src=\"//monsterclicks.com/wp-content/uploads/2016/08/Influencer-Videos_Monster-Clicks.jpg\" />What is it that makes a consumer purchase a product or service? There are a number of factors at play such as value, price and whether the product or service helps solve a problem they’re currently experiencing. One other factor that greatly affects a consumer’s desire to purchase is whether someone they know also uses the product or has recommended it to them. In fact, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision.</p>\n<h3>The power of influencer videos</h3>\n<p>Video has quickly become one of the most powerful marketing vehicles available to brands today. Pair this with word-of-mouth marketing and you could really place your brand in a strong position in the marketplace and amongst your competitors.Influencer videos allow you to partner with prominent public figures that your target audience follows or looks up to, and gives your brand the opportunity to benefit from a unique and effective marketing method that will almost certainly boost your business if done right.</p>\n<h3>Why your brand should use influencer videos</h3>\n<ol>\n  <li>Influencer videos are a unique marketing tool that allows your brand to get creative. It’s also an ad that can be used on multiple platforms such as social media, newsletters, YouTube and your website.</li>\n  <li>Partnering with a strong influencer will give your brand an instant credit boost in the eyes of consumers.</li>\n  <li>Influencer videos are great for general marketing but even better for the launch of a new product or service. An influencer will be able to create some real noise around the launch.</li>\n  <li>If your product or services are somewhat complex in nature, an explainer video that uses an influencer is a fun and effective way to get your branding message across.</li>\n</ol>\n<h3>What you need to know about partnering with influencers</h3>\n<p>In order for influencer videos to be effective, they require proper planning and thought before going ahead or you might end up doing more damage than good to your brand.You need to give some proper thought to who you want to partner with. You should never just base your partnership on the number of followers an influencer has, they need to be the right fit for your brand too.Ask the following questions before you partner up:</p>\n<ol>\n  <li>Would your audience listen if this person spoke on behalf of your brand?</li>\n  <li>Does this person fit in with your brand’s identity and values?</li>\n  <li>Has this person done anything in the past that could potentially damage your brand in the future?</li>\n  <li>What are you willing to spend to get this influencer on-board with your brand?</li>\n  <li>Have they recently partnered with any competitor brands?</li>\n</ol>\n<p>Since not every influencer is going to jump at the chance to represent your brand, jot down several different people that you can approach, in order of preference, and approach them accordingly. You should also have a pitch ready because you need to convince the influencer of the benefits of your product before you can go any further.Before you launch your video, make sure that you can measure its results. It’s important to be able to gage how well it’s working and whether you perhaps need to change up the content. Most platforms such as social media and YouTube will be able to give you stats on your videos and if you have some form of analytics installed on your website you can track video success rates there too. I am just a regular guy, probably much like you.</p>\n<p>Sometimes I have crazy ideas and I think to myself with enough </p>",
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