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      "body": "![Storytelling_Mesa de trabajo 1.png](https://cdn.steemitimages.com/DQmdXXNPV1ejG3BAomtKSPGkJ6cgYm3Pztu7695S97j45d1/Storytelling_Mesa%20de%20trabajo%201.png)\n\n\n\nHello my dear friends of  **Steemit** , today I come to share something very important in the world of marketing that as many here may interest you.\n\nLet's talk about **Storytelling** is the art of telling a story, The creation and use of a magical atmosphere through the story.\n\n\nIn **marketing** it is a technique that consists of connecting with your users with the message that you are transmitting, either in a loud voice, in writing, or through a story with your character and its plot.\n\nWhen Apple introduced the iPod to the world for the first time, they didn't tell us how many megabytes it had, they told us a story of “1,000 songs in your pocket” and so it hooked us.\n\nSteve Jobs knew how to differentiate Apple from its competitors because he was a master in **storytelling**. And with his leadership, the technology company became a world power.\n\nBut it is not necessary to have a budget of  **marketing** like Apple, If you know how to tell your “unique” story in a shocking way, you will gain the respect and love of your customers, and your business will grow.\n\nThis ability to tell stories, as well as the art that is associated with it, is one of the oldest that exists: connect emotionally through a story, let them reach you and touch the heart and head, body and spirit: the rational and the instinctive.\n\n>“People will forget what you said, people will forget what you did, but people will never forget how you made her feel” – Maya Angelou.\n\n![Barra para steemit modelo 1.png](https://cdn.steemitimages.com/DQmVM7jevcE7TWjpFYh9mZZZNN6Qb8C9HXFrFCnyCJvreUD/Barra%20para%20steemit%20modelo%201.png)\n\nAs you can imagine already with this marketing strategy you can manage to stay in the minds of the public and your followers, whether you have accounts in social networks for a company, family business or simply a personal blog.\n\n# <center> *¿There are different types of storytelling?* </center>\n\n\nThe different types of  **storytelling** that may exist are based mainly on the nature of the story you want to tell, that is, everything will depend on: what kind of story are you going to support the message you want to convey?\n\nI leave a small selection of examples so you can see it more clearly:\n\n## <center> *Fiction* </center>\n\nThis type of  **storytelling** is characterized in that we will tell a story in which the facts that are told are not real, but we rely on characters or situations created and invented, on many occasions, only to convey our message.\n\nhttps://youtu.be/NgP_b8Ax_3g\n\n## <center> *Historical* </center>\n\nSurely you have in mind the classic brand with years of experience and reputation, or product or service, which bases its communications on a **storytelling** of this type. For this type of brands, it may be the best option, since reviewing your own story can raise different feelings among your audience (nostalgia, emotion, etc.).\n\nhttps://www.youtube.com/watch?v=bIaRu_jR5f8\n>This is one of a great entrepreneurial company in Venezuela, being also one of the most used nationalism and feelings for all their advertising \n\n## <center> *Actual consumption situations* </center>\n\nThis is one of our favorite types, although it is not always possible that these stories reflect absolute reality about the situations of consumption of the product on which the message is based. The purpose of this type of **storytelling** is that we see ourselves reflected in the situations experienced by the protagonists of the story while consuming the product or service of the brand in question.\n\nhttps://youtu.be/wbPyQAKhTXg\n\n## <center> *Based on brand values* </center>\n\nThe key to this type of  **storytelling** is to make the protagonists of the story we tell to support the message embody the values ​​of the brand themselves. The main objective of this type of  **storytelling** will be for the consumer to relate the brand to the personality of the protagonists, being able to position themselves in a much more powerful way for those values.\n\nhttps://youtu.be/OiHhE9WNuZo\n\n## <center> *Reflective Values ​​to advertise the brand* </center>\n\nThe key to this type of  **storytelling** is to make the protagonists of the story we tell to support the message find themselves in a situation, in which there is a before and after of the main character achieving this by touching the feeling of the viewer, so that the message is stored in the long term in the mind of those who managed to understand and with it the name of the brand is also saved along with the products or service it offers.\n\nhttps://youtu.be/izMbNhfBI2I\n\n![Barra para steemit modelo 1.png](https://cdn.steemitimages.com/DQmVM7jevcE7TWjpFYh9mZZZNN6Qb8C9HXFrFCnyCJvreUD/Barra%20para%20steemit%20modelo%201.png)\n\nFinally I leave a video for you to check and put me in comments:\n\n* What does the brand want to convey?\n* Do you think the brand manages to stay in the minds of the audience with this **storytelling**?\n* Have you seen this video?\n* Did you already know the brand before this video?\n\nhttps://www.youtube.com/watch?v=nRHHQ7ZvIP0\n\n![Barra para steemit modelo 1.png](https://cdn.steemitimages.com/DQmVM7jevcE7TWjpFYh9mZZZNN6Qb8C9HXFrFCnyCJvreUD/Barra%20para%20steemit%20modelo%201.png)",
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      "body": "Hola mis queridos amigos de Steemit, hoy les vengo a compartir una **Storytelling** creada por mi, diseñada para una practica con tiempo medido, donde nos dividieron en parejas para realizar la actividad.\n\nEn esta actividad nos mandan a realizar una **Storytelling**, en la cual podamos expresar lo mas posible la historia de tal modo que el espectador pueda imaginare todo lo que estamos escribiendo, debo aclarar que mi pareja y mi persona no somos escritores, así que es un reto aun mayor para nosotros.\n\n![Barra para steemit modelo 1.png](https://cdn.steemitimages.com/DQmVM7jevcE7TWjpFYh9mZZZNN6Qb8C9HXFrFCnyCJvreUD/Barra%20para%20steemit%20modelo%201.png)\n\n# <center> LA HISTORIA DE MICHAEL </center>\n\nNuestra historia comienza con Michael, un joven emprendedor que quiere luchar para alcanzar sus metas y objetivos, puesto que tiene una ambición sana para superarse sin hacer daño a nadie. \n\nNuestro amigo es de Venezuela, país en el que actualmente la situación no es la mejor, además con un padre enfermo, anhela más ese trabajo con buena remuneración, así que como todos los días sigue en la marcha de buscar empleo, justo cuando su novia María le llama y le da la noticia de una oferta de trabajo que ella le consigue con su mejor amigo, Antonio; dicho trabajo era de gran importancia y podría obtener buenas ganancias… perfecto para lo que necesitaba.\n\nUn entusiasmado Michael sale de casa a concretar su reunión con María y Antonio, tan distraído fantaseando con un futuro fructífero no se percata de un detalle, en una de las tantas calles que hubo transitado, cerca de un cruce de peatones se aproximaba un vehículo a gran velocidad que, si no es porque escucha la corneta del mismo, habría sucedido algo catastrófico, no siendo así, da un salto hacia atrás logrando esquivarlo, sintiendo su cuerpo levemente temblar por tal situación de impacto. \n\nCerca del acontecimiento se encontraba María, quien al visualizar dicha escena y con la debida precaución se acerca a un estoico Michael, a quien desesperadamente envuelve entre sus brazos, y con un suave tono de angustia le pregunta. \n\n> Amor, ¿Estás bien?, ¿Qué le pasa a ese loco? ¿es que acaso no ve? \n\n> No lo sé, amor. Contesta Michael, cubriendo los pequeños hombros de María con sus brazos. Sí estoy bien, gracias a Dios lo esquivé a tiempo.\n\nEl abrazo no fue muy prolongado, puesto que debían llegar a tiempo; con un pequeño beso en los labios y manos entrelazadas siguieron rumbo al encuentro con Antonio.\n\nAl llegar al café donde estaba pautada la reunión, visualizan al amigo de María por lo que se acercan y con una sonrisa en ambos rostros toman asiento.\n\n> Hola, Antonio, ¿Cómo estás? Saluda un cordial y ansioso, Michael.\n\n> Muy bien, ¿Y ustedes? Contestó Antonio, con una sonrisa amable adornando sus labios, por mano de María estaba al tanto de la complicada situación de Michael, y se sentía gustoso de poder colaborar. ¿Estás nervioso? \n\n> No te lo puedo negar, pero necesito el trabajo, así que estoy dispuesto a dar lo mejor de mí. Acotó el ansioso Michael, sintiendo los nervios apoderarse poco más de él.\n\n> Ese trabajo es tuyo, amor.  Murmuró María, alargando su brazo y tomando la mano de Michael para hacerle sentir su apoyo. Ya lo malo que tenía que pasar, no pasó gracias a Dios. Con ese loco que manejaba… posiblemente sacó la licencia de una caja de cereales.  \n\nAnte tales palabras la mesa se llenó de risas, María, Michael, e incluso Antonio que, aunque no entendía muy bien de qué iba aquello se hizo parte de ello. Una breve charla y Michael es informado de que la vacante de trabajo es suya, Antonio había influido en la decisión del jefe, así que… Ahora Michael tiene un empleo en el que ganará muchas veces más el sueldo mínimo, incluyendo otros beneficios.\n\nCon el transcurrir del tiempo, su trabajo y fuente de ingresos logra pagar especialistas para su padre, por lo que una segura y anhelada recuperación tuvo. \n\nMichael pudo pagarle los mejores médicos a su padre para así lograr ver la recuperación que tanto anhelaba cosa que se le cumplió. Todo iba viento en popa… en su trabajo el ambiente era muy agradable y él se encontraba muy feliz por ello.\n\nSu relación con María marchaba excelente, así que sentía que era el momento de pedirle ayuda a Antonio, luego de agradecerle enormemente por todo su apoyo, necesitó que distrajera a María mientras él organizaba una hermosa velada para ella, en dicha velada iba a pedirle matrimonio. \n\nAl llegar la noche, en plena velada, las velas alumbrando el hermoso escenario que había hecho para María, se arrodilla ante ella y hace la pregunta más importante de su vida. \n\n> María, te amo y deseo estar toda la eternidad a tu lado, ¿Te quieres casar conmigo? Se sentía dichoso, y nervioso, sobre todo, por lo que esa mano con la que sostenía el anillo de compromiso denotaba su nerviosismo con un pulso irregular, ¡Estaba temblando! ¿Quieres ser mi esposa, María? ¿Vivir conmigo? Ya compré la casa que tanto deseabas y el carro del que nos enamoramos.  Acotó, viéndole a los ojos. \n\n> ¡Claro que sí!  Soltó una efusiva María, lanzándose a los brazos de su gran amor.  Aún sin carro ni nada te amo, y quiero mi vida a tu lado. \n\nLlegó el gran día de la boda y los familiares de cada uno se encontraban reunidos para ver el hermoso acto que se ha preparado y ser testigos de la unión de Michael y María, todo iba bien, tal y como siempre lo soñaron.\n\nLlega el momento en el cual ambos afirman con un ¡ACEPTO! Su unión en matrimonio; cuando escuchan esa voz que les da el paso a besarse, Michael se acerca a María, acto en el cual ella responde de la misma manera y ambos mirándose a los ojos se sonríen y se miran a los labios pues se acerca ese gran beso que tanto han deseado, es ahí, justo en ese momento en que a lo lejos Michael escucha una voz muy idéntica a la de María pero que proviene de muy lejos, aunque cada vez más cerca y poco a poco más fuerte.\n\nMichael despierta en un lugar que al momento se le parecía extraño, pero poco a poco se le aclaraba más, este lugar era blanco, dando forma a un hospital pues es ahí donde se encontraba luego de tres meses en coma, al girar ve a su novia acompañándolo y llorando de la emoción pues había despertado, desde que el carro lo arrolló pues no lo esquivó como él soñó… todo fue un hermoso sueño. \n\n# <center> DETRÁS DE UN GRAN SUEÑO, HAY UN GRAN COLCHÓN  – Paradise - </center>\n\n![Barra para steemit modelo 1.png](https://cdn.steemitimages.com/DQmVM7jevcE7TWjpFYh9mZZZNN6Qb8C9HXFrFCnyCJvreUD/Barra%20para%20steemit%20modelo%201.png)\n\nEspero que les aya gustado mi **Storytelling**, dame tu opinión de lo que piensas sobre la historia, para lograr hacer esta **Storytelling** hay que entender que elijemos a colchones Paradise, el eslogan de esta empresa es **DETRÁS DE UN GRAN SUEÑO, HAY UN GRAN COLCHÓN** y tenemos que hacer esta historia mediante este eslogan llegando a tocar todos los sentimientos del espectador por eso fue tan elaborada.\n\nTe dejare por aquí algunos vídeo de **Storytelling** realizados por esta empresa para sus campañas  publicitarias.\n\nhttps://www.youtube.com/watch?v=ox_BhmV-MJI\n\nhttps://www.youtube.com/watch?v=qxsVOWrhRNg\n\nhttps://www.youtube.com/watch?v=T70OKz0vXFY\n\n![Barra para steemit modelo 1.png](https://cdn.steemitimages.com/DQmVM7jevcE7TWjpFYh9mZZZNN6Qb8C9HXFrFCnyCJvreUD/Barra%20para%20steemit%20modelo%201.png)\n\n![foto final.png](https://cdn.steemitimages.com/DQmZWiEF1AwS4z3rX4fRcAicp78L173qxzFY7HJKVWijntB/foto%20final.png)",
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      "body": "Muy buen tema solo ten más cuidado con las citas de los artículos que tomas para que no se te marque como plagio, esperamos sigas compartiendo contenido de calidad. Éxitos y bendiciones.\n\nPosted using [Partiko Android](https://partiko.app/referral/finanzasid)",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://vilmanunez.com/que-es-storytelling/",
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      "body": "![Storytelling_Mesa de trabajo 1.png](https://cdn.steemitimages.com/DQmdXXNPV1ejG3BAomtKSPGkJ6cgYm3Pztu7695S97j45d1/Storytelling_Mesa%20de%20trabajo%201.png)\n\n\nHola mis queridos amigos de **Steemit**, hoy les vengo a compartir algo muy importante en el mundo del marketing que como a muchos aquí les puede interesar.\n\nHablemos de **Storytelling** es el arte de contar una historia, La creación y aprovechamiento de una atmósfera mágica a través del relato.\n\nEn **marketing** es una técnica que consiste en conectar con tus usuarios con el mensaje que estás transmitiendo, ya sea a viva voz, por escrito, o a través de una historia con su personaje y su trama.\n\nCuando Apple presentó el iPod al mundo por primera vez, no nos hablaron de cuántos megabytes llevaba, nos contaron una historia de “1.000 canciones en tu bolsillo” y así nos enganchó.\n\nSteve Jobs sabía cómo diferenciar Apple de sus competidores porque era un maestro en **storytelling**. Y con su liderazgo, la empresa tecnológica se convirtió en una potencia mundial. \n\nPero no hace falta tener un presupuesto de **marketing** como Apple, Si sabes contar tu historia “única” de forma impactante, ganarás el respeto y amor de tus clientes, y tu negocio crecerá.\n\nEsta capacidad de contar historias, así como el arte que va asociado a ésta, es de las más antiguas que existen: conectar emocionalmente a través de una historia, dejar que te lleguen y toquen el corazón y la cabeza, el cuerpo y el espíritu: lo racional y lo instintivo.\n\n>“La gente olvidará lo que dijiste, la gente olvidará lo que hiciste, pero la gente nunca olvidará cómo la hiciste sentir” – Maya Angelou.\n\n![Barra para steemit modelo 1.png](https://cdn.steemitimages.com/DQmVM7jevcE7TWjpFYh9mZZZNN6Qb8C9HXFrFCnyCJvreUD/Barra%20para%20steemit%20modelo%201.png)\n\nComo te podrás imaginar ya con esta estrategia de marketing puedes lograr quedar en la mente del público y de tus seguidores, ya sea que tengas cuentas en las redes sociales para una empresa, negocio familiar o simplemente un blog personal.\n\n# <center> *¿Existen diferentes tipos de storytelling?* </center>\n\n\nLos diferentes tipos de **storytelling** que pueden existir se basan principalmente en la naturaleza de la historia que quieres contar, es decir, todo dependerá de: ¿en qué tipo de historia vas a apoyar el mensaje que quieres transmitir?\n\nLes dejo una pequeña selección de ejemplos para que puedan verlo más claro:\n\n## <center>*Ficción*</center>\n\nEste tipo de **storytelling** se caracteriza en que contaremos una historia en la que los hechos que se relatan no son reales, sino que nos apoyamos en personajes o situaciones creados e inventados, en muchas ocasiones, solamente para transmitir nuestro mensaje.\n\nhttps://youtu.be/NgP_b8Ax_3g\n\n## <center>*Histórico*</center>\n\nSeguro que tienes en mente la clásica marca con años de experiencia y con gran reputación, o de producto o de servicio, que basa sus comunicaciones en hacer un **storytelling** de este tipo. Para este tipo de marcas, puede ser la mejor opción, ya que repasar su propia historia puede levantar diferentes sentimientos entre su audiencia (nostalgia, emoción, etc).\n\nhttps://www.youtube.com/watch?v=bIaRu_jR5f8\n>Esta es de una, gran empresa emprendedora en Venezuela, siendo también unas de las que mas usan el nacionalismo y sentimientos para todas sus publicidades  \n\n## <center>*Situaciones reales de consumo*</center>\n\nEste es uno de nuestros tipos favoritos, aunque no siempre se consigue que estas historias reflejen realidad absoluta sobre las situaciones de consumo del producto en las que se apoya el mensaje. La finalidad de este tipo de **storytelling** es que nos veamos reflejados en las situaciones que viven los protagonistas de la historia mientras consumen el producto o el servicio de la marca en cuestión.\n\nhttps://youtu.be/wbPyQAKhTXg\n\n## <center>*Basados en los valores de marca*</center>\n\nLa clave de este tipo de **storytelling** es hacer que los protagonistas de la historia que contamos para apoyar el mensaje encarnen los valores de la marca en sí mismos. El objetivo principal de este tipo de **storytelling** será que el consumidor relacione la marca con la personalidad de los protagonistas, consiguiendo posicionarse de una manera mucho más potente para esos valores.\n\nhttps://youtu.be/OiHhE9WNuZo\n>No logre conseguirlo en Español, pero pueden ponerle los Subtitulo en español, a mi humilde opinión esta marca es una de las mejores haciendo este tipo de  **storytelling**.\n\n## <center>*Valores Reflexivos para anunciar la marca*</center>\n\nLa clave de este tipo de **storytelling** es hacer que los protagonistas de la historia que contamos para apoyar el mensaje se encuentre en una situación, en la cual hay un antes y un después del personaje principal logrando con esto tocando el sentimiento del espectador,  para que el mensaje sea guardado a largo plazo en la mente de quien logro comprender  y con ello también se guarda el nombre de la marca junto a los productos o servicio que esta ofrece. \n\nhttps://youtu.be/izMbNhfBI2I\n\n![Barra para steemit modelo 1.png](https://cdn.steemitimages.com/DQmVM7jevcE7TWjpFYh9mZZZNN6Qb8C9HXFrFCnyCJvreUD/Barra%20para%20steemit%20modelo%201.png)\n\nPara finalizar te dejo un vídeo para que lo chequees y me coloques en comentarios:  \n\n* ¿Que quiere transmitir la marca? \n* ¿Crees que la marca logre quedar en la mente de los espectadores con esta **storytelling**?\n* ¿Ya habías visto este vídeo?\n* ¿Ya conocías la marca antes de este vídeo?\n\nhttps://www.youtube.com/watch?v=nRHHQ7ZvIP0\n>No logre conseguirlo en español con buena calidad, pero creo que se entiende simplemente al verlo\n\n![Barra para steemit modelo 1.png](https://cdn.steemitimages.com/DQmVM7jevcE7TWjpFYh9mZZZNN6Qb8C9HXFrFCnyCJvreUD/Barra%20para%20steemit%20modelo%201.png)\n\n![foto final.png](https://cdn.steemitimages.com/DQmZWiEF1AwS4z3rX4fRcAicp78L173qxzFY7HJKVWijntB/foto%20final.png)",
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      "body": "hola @miguelmederico, me gusto mucho tanto el contenido como la forma como lo has plasmado, felicitaciones.",
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      "body": "Interesante información voy a leer con calma...soy lenta para estos asuntos. ja,ja,ja. Gracias por compartir.",
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      "body": "@nvs2j, thank you for supporting @steemitboard as a witness.\n\n[![](https://steemitimages.com/70x70/http://steemitboard.com/notifications/supportboard.png)](http://steemitboard.com/@nvs2j) Here is a small present to show our gratitude\n<sub>_Click on the badge to view your Board of Honor._</sub>\n\nOnce again, thanks for your support!\n\n**Do not miss the last post from @steemitboard:**\n<table><tr><td><a href=\"https://steemit.com/steem/@steemitboard/steemwhales-has-officially-moved-to-steemitboard-ranking\"><img src=\"https://steemitimages.com/64x128/https://cdn.steemitimages.com/DQmfRVpHQhLDhnjDtqck8GPv9NPvNKPfMsDaAFDE1D9Er2Z/header_ranking.png\"></a></td><td><a href=\"https://steemit.com/steem/@steemitboard/steemwhales-has-officially-moved-to-steemitboard-ranking\">SteemWhales has officially moved to SteemitBoard Ranking</a></td></tr><tr><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-witness-update-2019-01-07\"><img src=\"https://steemitimages.com/64x128/http://i.cubeupload.com/7CiQEO.png\"></a></td><td><a href=\"https://steemit.com/steemitboard/@steemitboard/steemitboard-witness-update-2019-01-07\">SteemitBoard - Witness Update</a></td></tr></table>",
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      "author": "nvs2j",
      "body": "Muchas gracias amigo @mario-trivelli por tu comentario y apoyo",
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      "body": "Gracias estimado amigo, no tenía idea de esta información que compartes, le voy a dar reesteem. Un abrazo desde Chile!!",
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