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      "author": "kaitlynmoore01",
      "body": "Nice article. Interesting to see I'm not the only one that is thinking about this. I've been asking myself. How many people really do a proper background check before seriously investing in an ICO? I really advice people to take a look at:  https://www.coincheckup.com Amazing opportunities came to light when I started using this coins to analyze cryptos.",
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      "body": "Great articel! \nTo be on the safe side, look what Buterin said about icos: http://www.investopedia.com/news/ethereum-founder-cautions-ico-bubble-vitalek-buterin/\nThe general advice is to make very sure that the distributed token is absolute necessary for the project to work, otherwise is more about short term financing.",
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      "author": "rajithap",
      "body": "![ICO is new IPO.jpg](https://steemitimages.com/DQmSgrPyreQxgN6DrznqfaYyHneTqLP4sAdbzoMHaJbgqib/ICO%20is%20new%20IPO.jpg)\n\n<h2>Are ICOs the new IPOs?</h2>\n\nStartups have always had to find ways to finance their ideas in their early days. From IPOs to crowdfunding campaigns to ICOs, acquiring capital is continually evolving. \n\nOne of the ways through which companies finance themselves is by ‘going public’ and selling shares of their company through an Initial Public Offering. Today, blockchain is offering a different way for tech startups to raise funds, and we are seeing more and more of these types of campaigns known as Initial Coin Offering.  In case you haven’t heard: ICO is the new IPO. \n \n<h2>IPOs: Offering shares to raise capital</h2>\n \nMost of the fast growing companies that we know today, such as Google, Facebook, and Apple started out with as a small company. Their global success came from their ability to acquire funding and to expand through an Initial Public Offering.  \n\nAn [Initial Public Offering](http://www.investopedia.com/terms/i/ipo.asp) (IPO) is when a company offers their shares to the general public on the stock exchange market for the first time. Therefore, companies are private until they ‘go public’ with their IPOs. Whenever shares are sold, the company receives money. This capital can be used for various things, one of which is to  be reinvested into the company for further development. \n\nDue to government regulation, the process of IPOs are generally time-intensive and complicated. Companies often hire investment banking firms to help them with the process during which the company is required to disclose documents containing important information about their organisation. An advantage of this system is that it allows for greater protection of the investor, however, it becomes a costly process for the company. \n\nTraditionally, IPOs have been an important strategy for raising money, in particular for  the tech industry. But today, blockchain startups have been shifting towards Initial Coin Offerings. \n\n \n<h2>What are ICOs and how are they different from IPOs?</h2>\n \nAn [Initial Coin Offering](http://www.investopedia.com/terms/i/initial-coin-offering-ico.asp) (ICO), also known as a ‘crowdsale’,  is a method for blockchain startups to quickly raise capital. In an ICO, blockchain startups run a [crowdfunding campaign](http://www.investopedia.com/terms/c/crowdfunding.asp) through the sale of tokens whose value can rise or fall  depending on the company’s success rate. \n\nThis concept is quickly gaining popularity among blockchain startups who are looking for new ways to secure financial capital for their innovative ideas. IPOs are beginning to look a bit outdated next to ICOs, which  allow companies to develop a [white paper](http://www.investopedia.com/terms/w/whitepaper.asp) and rapidly organise a crowdfunding campaign. An important point to remember is that in an ICO, investors purchase tokens rather than shares, or equity,  in the company. \n\nWhile issuing shares through an IPO requires a considerable amount of paperwork and consistent financial reporting, ICOs can be completed much more quickly. Additionally, they are accessible to anyone with a cryptocurrency wallet who wants to invest in a blockchain company or an idea. Based on these differences, you might begin to understand why ICO is the new IPO in terms of profitability, accessibility, and efficiency.\n \n<h2>Upcoming ICOs</h2>\n \nOne of the advantages of ICOs is that small investments can become quite profitable if it is invested into promising technologies. Many companies that are launching ICOs are working to develop cheaper and more efficient processes across various industries. Not only can this benefit companies, but also its users.  \n\nFor instance, some of my favourite upcoming ICOs are [Hirematch](https://hirematch.io/), [Soma](https://soma.co/) and [LucidExchange](http://lucidexchange.io/). All three of them work to use the blockchain in order to reduce costs and to streamline processes of the recruitment, e-commerce, and financial trading industries, respectively.Make sure have a look at their websites.\n\n\n<h2>With Deregulation Comes High Risk</h2>\n \nThough the deregulation of ICOs allows for more efficient fundraising by blockchain startups, the lack of structure is a double-edged sword; ICO is the new IPO in the sense that is it cheaper and more efficient for startups. This also means that investors have to be more careful when funding an ICO. Fortunately, the company website and whitepaper of the ICO are public. So, as an investor, it is your responsibility to read it thoroughly and to understand the important concepts before investing. \n\nICOs have recently earned a bad name with criticism from various sources and the introduction of strong regulatory measures in China, which caused a dip in the cryptocurrency market. However, ICOs continue to be viewed and used as a way of transforming a simple idea into promising businesses. Most new ideas hit a bump somewhere in their development, but it is clear ICOs have emerged to provide blockchain startups a way to increase their capital, and ICOs are here to stay.",
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      "body": "@@ -720,16 +720,17 @@\n rket.%0A %0A\n+%5B\n Derivati\n@@ -741,16 +741,118 @@\n ontracts\n+%5D(https://www.kotaksecurities.com/ksweb/Research/Investment-Knowledge-Bank/what-is-derivative-trading)\n  are use\n@@ -1360,16 +1360,17 @@\n velop a \n+%5B\n next gen\n@@ -1396,16 +1396,46 @@\n tructure\n+%5D(https://vimeo.com/193580475)\n   that w\n@@ -3492,16 +3492,17 @@\n  is its \n+%5B\n inherent\n@@ -3514,16 +3514,129 @@\n sparency\n+%5D(https://www.forbes.com/sites/jemmagreen/2017/08/20/blockchains-diamonds-and-the-new-transparency/#3e634beb6a6c)\n  whereby\n@@ -3870,16 +3870,17 @@\n ng on a \n+%5B\n social m\n@@ -3889,16 +3889,35 @@\n ketplace\n+%5D(https://soma.co/)\n , enabli\n@@ -3919,16 +3919,17 @@\n nabling \n+%5B\n talent a\n@@ -3938,16 +3938,40 @@\n uisition\n+%5D(https://hirematch.io/)\n  or deal\n@@ -6057,16 +6057,17 @@\n here is \n+%5B\n LucidExc\n@@ -6071,16 +6071,43 @@\n Exchange\n+%5D(http://lucidexchange.io/)\n  that is\n@@ -6622,16 +6622,17 @@\n  (DTCC) \n+%5B\n launched\n@@ -6641,16 +6641,113 @@\n ts plans\n+%5D(https://www.linkedin.com/pulse/blockchain-derivatives-reimagining-industry-carlo-r-w-de-meijer)\n  to deve\n",
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      "body": "![efficiency-ss-1920.png](https://steemitimages.com/DQmQGRSdQEyRkWWQH4HnWgv1pozaudQ1213EXLpnUiG1ELz/efficiency-ss-1920.png)\n\nBlockchain’s potential to transform conventional systems and processes on online platforms is becoming a rapidly trending topic among investors and in financial institutions. This technology will be crucial to increasing efficiency and affordability of processes across various sectors.  \n\nCurrently, the distributed ledger technology is blockchain’s greatest asset due to the level of transparency that it can provide. Though some remain skeptical about the technology, there is a great deal of enthusiasm for incorporating blockchain into a number of leading fields, namely the derivatives market.\n \nDerivative contracts are used to effectively manage financial risks and hedge against possible fluctuations in product supply. These contracts don’t hold any inherent value; their value derives from underlying assets such as bonds, commodities, interest rates, and stocks. Though all industries have limitations, many of the constraints in the derivatives market can be alleviated through technological advances. \n \nBlockchain is improving the derivatives market in two ways. Firstly, it is paving the way for new platforms to develop a next generation financial structure  that will streamline processes in the market. Secondly, this technology will offer increased transparency, security, and convenience across transactions, including derivative-related transactions. \n\n<h2>Blockchain enhances derivatives market through better streamlining and improved efficiency</h2>\n\nThe current processes used in the derivatives market are riddled with inefficiencies that cost stakeholders time and money. Blockchain will render these processes obsolete. By using blockchain technology, buyers, sellers and central clearing houses will have more control over their work, therefore, increasing the efficiency of the process. \n \nThis efficiency will be achieved primarily through the adoption of smart contracts. A smart contract is a critical tool in blockchain and cryptocurrency based platforms because it maintains a digital record of important information. These smart records will replace standard ledgers in the documentation of derivatives trading by recording and managing shared records in the cloud. \n \n<h2>Post-Trade Processing:  Decreased human intervention and improved accuracy</h2>\n \nPost-trade processing is one of the most time consuming and challenging steps in derivatives trading. The incorporation of smart contracts in the derivatives trading process minimizes the steps necessary for post-trade processing. This also circumvents the need for staff involved in reconciliation, therefore, making the process cheaper. The automation of derivatives trade documentation will not only decrease the price of trades, but will also reduce rates of error and increase overall accuracy. \n \nThe increased efficiency and affordability of trading in the derivatives market, caused by an adherence to blockchain technology, will attract investors which, in turn, will bolster the overall progress of the industry.\n \n<h3>Better transparency and risk management</h3>\nThe two greatest advantages that blockchain can provide to the derivatives market are increased transparency and improved risk management. Blockchain’s greatest asset is its inherent transparency whereby everything that happens on blockchain is recorded and cannot be modified unless the decentralised group of peers all agree to do so. Therefore, regardless of the action undertaken by an actor on blockchain, whether it is trading on a social marketplace, enabling talent acquisition or dealing with derivatives, transactions remain transparent throughout the network.\n \nThrough this system, all stakeholders involved in a transaction can see what is happening in real time. Therefore, there is no need to externally keep track of records since blockchain does it digitally. This is where it becomes interesting for potential investors because it was previously not possible to have access to these accurate details in a timely manner. \n \nThe second advantage of using blockchain is the improved in risk management. With increased transparency, traders can access details about trades more easily, which allows buyers and sellers to make decisions about their transactions based on up-to-date information. Therefore, this can reduce the risk associated with a trade. \n \n<h3>Cost reduction due to automation and security</h3>\nBlockchain entering the derivatives market means that aging IT systems can be fazed out of the industry. The current systems in the derivatives market are expensive to maintain and are struggling to keep up with the rapidly evolving digital landscape.\n \nAs opposed to current systems, blockchain is a simple one that requires minimal maintenance and correction. The costs involved in the implementation and the maintenance of IT systems are thus reduced with blockchain. In addition, blockchain promotes an added sense of security within market, thus, reducing the costs that are generally involved in ensuring safety.\n \n \n<h3>Increased liquidity for all other transactions</h3>\nBlockchain’s participation in the derivatives market benefits the industry as a whole by improving liquidity. It does this by reducing maintenance and transactional costs, and increasing transparency.\n \nFinancial institutions can also hope to increase the liquidity of their assets by streamlining and improving their overall operations through the use of blockchain. \n \n<h3>Opportunities to invest in blockchain based derivatives brands</h3>\nA number of new startups in the derivatives industry are been conceived with blockchain as their foundation. For example, there is LucidExchange that is working to develop an open source protocol that will encourage true person-to-person (P2P) transactions within the derivatives market.\n \nLucidExchange is currently offering tokens that will be used on the trading platform to investors. Due to blockchain’s promising future, investing in these types of platforms may cause profits to soar for investors.\n \n<h2>Major player in the industry embraces the technology and further affirms its potential</h2>\nThis year, the Depository Trust and Clearing Corporation (DTCC) launched its plans to develop a blockchain based post-trade framework for derivatives. This new framework hopes to replace the current operation in its Trade Information Warehouse.\n \nThis is a significant milestone for the industry and for blockchain developers, as one of the most critical markets in the world has adopted the technology. \n\n \n<h2>In conclusion, can blockchain really bring efficiency to the derivatives market?</h2>\nThe potential of blockchain has been brought into question numerous times. There have been many prominent individuals who have expressed doubts about the technology’s longevity, and the reliability of cryptocurrency. However, even today,  blockchain continues to thrive and to disrupt industries proving to be a revolutionary technology. \n \nBy using blockchain technology, the derivatives market can profit immensely due to the increased efficiency and affordability blockchain can provide.  As more industry giants start to embrace blockchain technology, there will be a wider scope for improvement, ultimately reducing limitations in derivatives trading.",
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      "author": "rajithap",
      "body": "![lucid-exchange-696x449.jpg](https://steemitimages.com/DQmd6KgES4auW5p8tJsU7XeHeR1YcstU4C9JdRrhjXQqZ3h/lucid-exchange-696x449.jpg)\n\n\nThe trading industry has been known to be both daunting for juniors and exhausting for long-time traders. Often, these tedious aspects can be completely eliminated, notably with the blockchain technology. This also applies to derivatives trading as a new blockchain startup – LucidExchange - has found a way to do cut out the middle man. \n\n<h2>What is a Derivative</h2>\nA [derivative](http://www.investopedia.com/terms/d/derivative.asp) is a financial contract whose value is dependent upon an underlying asset. This commonly takes the form of stocks, indices, bonds, interest rates, commodities, and currencies. In other words, a derivative does not hold any value; its value is obtained from the value of the underlying asset.\n\n<h2>The Purpose of Derivatives Trading</h2>\nConcurrently with any economy, asset value will rise and fall. Again, this includes stocks, bonds, and currencies. These fluctuations represent a risk that can either help an investor to turn a profit, or it can cause a loss. Based on this risk, derivatives trading can be used for the purpose of speculation (high-risk) or hedging (risk-averse)\n\nTraders can guess the changes that will affect the price of an asset and if guessed correctly, can make substantial profit. For example, a trader can sell a contract that includes an asset whose price is expected to drop in the near future. The same applies to hedging. When a derivative is traded for hedging purposes, the risks that come with the underlying assets are also transferred.\n\n\n\n<h3>The Process of Derivatives Trading</h3>\nThe strategies used in derivatives trading are distinct from the ones used when trading on the stock market. On the stock market, when you expect a rise in the price of an asset, you ‘buy’ shares with the hope of increasing the value of your investment. However, the opposite is the case when you are trading derivatives.\n\n\nIf you are thinking of join in this industry, you must first create an account that allows for derivatives trading. Next, you have to arrange your mandatory margin amount. This amount cannot be withdrawn until your first trade has gone through. Sometimes, the mandatory margin amount changes due to fluctuations in the underlying assets. This means that at the beginning, you should put more than the margin amount in their account.\n\nOnce this is done, you can select the stocks and contracts that you want to trade. Remember to take into consideration the amount in your account throughout this process, the price of the asset and the contract, as well as any additional costs. After finishing these steps, wait for the expiration of the trade to settle. Once the trade has expired, you will have the option to either pay the outstanding balance, or enter an opposing trade.\n\n\n\n<h3>The Problems in Derivatives Trading</h3>\nAs there are many ways of doing transactions, traders encounter several difficulties in derivatives trading. These obstacles can limit earnings and sometimes discourage traders from exchanging derivatives. The most common and unavoidable problems are caused by delays in payments and transaction fees.\n\nThe root of these problems are traced back to the methods used to track the ownership of the stocks. Currently, this process is conducted by a third party of financial intermediaries, known as transfer agents. Every time you buy or sell stocks, a transfer agent updates the ledger in which the ownership of each and every stock is recorded. Though a critical aspect of trading, it is a centralized process that requires one of the 150 trade agents in the world. The limited number of transfer agents causes delays in ledger updates and enables high transactions fees. \n\n<h2>Derivative Trading Using LucidExchange</h2>\nNow, imagine a world in which traders can trade among themselves rather than going through a transfer agent; imagine a transparent system in which the ledgers are publicly available. Fortunately for traders, [LucidExchange](http://lucidexchange.io/) is brining this brave new world to life! \n\nLucidExchange is built using blockchain technology. Simply put, blockchain technology is a digital ledger for economic transactions. Any information on a blockchain is shared and updated in real time.\n\nThough some have doubts about the security measures behind publicly shared records, the information contained in the blockchain technology is spread across various databases. Therefore, the information is decentralized, rendering it much harder to hack. Essentially, blockchain technology allows for increased transparency and stronger security measures.\n\nLucidExchange uses smart contracts to represent the terms of a wide range of  traditional derivative options. Each type of asset upon which a derivative is based also has its distinct blockchain.\n\nLucidExchange’s proprietary matching algorithm provides a way to trade without the need for a financial intermediary. This platform, which will allow traders to exchange among themselves, will solve many problems that traders often encounter with traditional derivatives trading.\n\nSince the transaction will only be between two individuals or entities, the bid-ask spread will be tighter. Additionally, transactions fees which are currently paid to the transfer agents will be eliminated, saving the traders tremendous capital. \n\n<h3>How to Execute a Trade on LucidExchange</h3>\nTrading on LucidExchange is very simple. When you execute a trade, your TRDs, or Lucid Coins, are exchanged for a smart contract. The value of the smart contract will fluctuate with the value of the underlying asset.\n\nUsing this technology will make it easier to understand your current position and gains. As soon as your position expires, your profit, or loss, will enter or leave your wallet in TRD denomination. LucidExchange not only allows traders to trade without transaction fees or delays, but it also increases the level of transparency within the system. Traders will now be able to track everything that is happening, thus, allowing them to have a higher level of control over their trades.\n\nFor more information on this upcoming ICO, check out their [website.](http://lucidexchange.io/)",
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      "author": "rajithap",
      "body": "Yes. Definitely. Who in their right mind wouldn't. It's an amazing opportunity with returns unlike any other.",
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      "author": "rajithap",
      "body": "Thanks @gsargeant12. Couldn't agree more.",
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      "author": "jmiro1",
      "body": "Couldn't agree more with this project! Will you be investing as well?",
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      "author": "steemitboard",
      "body": "Congratulations @rajithap! You have completed some achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/firstpost.png)](http://steemitboard.com/@rajithap) You published your First Post\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/firstvote.png)](http://steemitboard.com/@rajithap) You made your First Vote\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/firstcomment.png)](http://steemitboard.com/@rajithap) You made your First Comment\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/firstvoted.png)](http://steemitboard.com/@rajithap) You got a First Vote\n\nClick on any badge to view your own Board of Honor on SteemitBoard.\nFor more information about SteemitBoard, click [here](https://steemit.com/@steemitboard)\n\nIf you no longer want to receive notifications, reply to this comment with the word `STOP`\n\n> By upvoting this notification, you can help all Steemit users. Learn how [here](https://steemit.com/steemitboard/@steemitboard/http-i-cubeupload-com-7ciqeo-png)!",
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      "author": "gsargeant12",
      "body": "Great Post! I been online and tech since forever it seems like and just recently started investing and learning about Blockchain. I firmly believe that win 10 years the Giants of the Internet today will become nobody's and new technology utilizing blockchain will put them to rest where they belong. Ebay, Amazon, Google, and others were great to get us where we are but big power always corrupts. Blockchain I believe is our hope for the future. Thanks @rajithap for covering this. Followed, Upvoted, Resteemed and going to check out Soma right now.",
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      "body": "You're welcome. Glad you found them useful.",
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      "body": "![ebay-881309_1920 (1).jpg](https://steemitimages.com/DQmaRDkdPPUSjkr26VtDnqbe6efexzgfwrUZZSL5orvRRhe/ebay-881309_1920%20(1).jpg)\n\nWe are in the middle of a golden technological era. There are very few problems that technology can’t solve. New technological innovations are developed daily, each of them offering a new solution to various problems faced by humankind, and this trend is showing no sign of slowing down. \n\nBlockchain is a great example of an outstanding new technology that is transforming our daily lives. Blockchain challenges retail giants, creates new opportunities, and is even used to respond to some of the most pressing social issues such as poverty and water scarcity.\n \nThe time is quickly approaching for blockchain operations and cryptocurrency to be accepted as the new, universal business norm.\n \n<H3>**What is blockchain technology and why is it so powerful?**</H3>\nBlockchain allows its users to maintain transparent, decentralized ledgers and enables them to retain a high degree of risk mitigation and efficiency throughout internet transactions. \n \nThis technology is currently being used by a number of industries including e-commerce, travel, employment, charities, and social organizations.\n \nEssentially, blockchain provides a rapid and secure method of completing online transactions.\n \n<H3>**Blockchain challenges retail giants through crypto based startups**</H3>\n\nAs soon as [blockchain](https://www.thersa.org/discover/publications-and-articles/rsa-blogs/2016/07/think-blockchain-is-all-about-bitcoin-think-again?gclid=CjwKCAjwuvjNBRBPEiwApYq0ztJYmNgqJJvaB2ZePADUQkFqdS4Dj9-WNDh9PXmBLWqmGy7top8e0BoCzEUQAvD_BwE) was introduced, almost every industry saw its potential and used the new technology to its advantage. Not only has this trend not slowed down, it continues to grow. In fact, even today, various industries continue to capitalize on everything blockchain has to offer.   \n\nNew startups using blockchain are launching crowdfunding campaigns at record breaking speeds. They use [cryptocurrencies](http://www.huffingtonpost.com/ameer-rosic-/7-incredible-benefits-of-_1_b_13160110.html) to attract investors and to increase the selling appeal of their products. By enabling transactions via cryptocurrency, Soma is revitalizing the online market place and is encouraging social activity by bridging the gap between people and retail. \n \nSoma is more than just an online market. It is a platform that provides endless opportunity.\nSoma aims to offer its users a platform through which they can trade products quickly and securely. Though similar to eBay and Amazon, Soma also allows its users to trade among themselves.\n \nSoma, whose name derives from the phrase “Social Marketplace”, has introduced the concept of an online community. Participants, who can remain anonymous, can trade with each other while also gaining incentives from the brand for their activity on the platform. Soma utilizes the power of blockchain through the use of its exclusive cryptocurrency, Soma Community Tokens (SCT). Blockchain challenges retail giants because, for example, SCTs can be traded for any digital currency or fiat cash, and this can also help bring you one step closer to the thriving crypto-investment market.\n\n<H2>**Don’t just trade online. Gain compensation while selling and buying.**</H2>\nSoma’s most [unique feature](http://www.newsbtc.com/2017/07/28/soma-social-platform-crowdsale/?utm_source=newmoney.tools) as compared to other social markets is the potential to gain compensation when using the platform. Not only is selling and buying cheaper on a blockchain-based platform, Soma also offers its users the ability to earn SCTs through regular actions. It relies on the [Ethereum blockchain](https://www.ethereum.org/) to create this User Rewarding System (USR).\n \nUsers can earn tokens by posting their goods and services online as well as through other common social interactions such as commenting and reviewing. Further, they have the ability to earn tokens by acting as a third party arbiter in the event of transactional disputes.\n \nA platform that pays you to be socially active? There is no doubt that people will embrace it.\n \n<H2>**Eliminating the limitations of online trade** </H2>\nOnline trading can be restricting due to elevated external costs. Merchants are not only required to pay premiums to gain access to social marketplaces, but they also must accept online payments. Similarly, buyers pay higher prices for their goods because each contributor to the supply chain has to be compensated.\n \nSoma eliminates these complications by creating a marketplace with only the required actors: the buyer and the seller. This platform increases the freedom of trade by maintaining low costs throughout transactions. Based on the liberal nature of cryptocurrency, no one individual has ownership of the crypto-market, and thus, no limitations can be imposed on crypto-owners. \n \n \n<H2>**Revolutionizing the C2C market with cool new features**</H2>\nIn addition to the USR, Soma also announced a number of cool features such as the Interactive Item Card (IIC). When a user purchases an item on Soma, they gain ownership of the physical item as well as the item’s IIC. The IIC is a digital record of all important information about the product. It also maintains the history of the product in terms of ownership, market value, and quality. The IIC will enhance the reliability of Soma’s trading service through increased transparency concerning the product’s condition.\n \n<H2>**Multiple payment methods for greater convenience**</H2>\nWhile payments on Soma can be made via Ether or Bitcoin, it is not limited to cryptocurrency. Instead, the company also plans to allow payments through PayPal, fiat cash, and bank cards. Payments are also completely secure due to the nature of cryptocurrency.\nRather than racking your brain when trying to figure out the safest payment gateway or the lowest bank fees, you can make your life easier by switching to crypto when using Soma. \nBe a part of the Soma Community Today and earn big returns on your investments\nIf you are looking for a great place to invest your money, Soma is a promising choice. This blockchain technology that is challenging retail giants is proving to be a big hit online. Soma’s business model and culture promotes constant innovation, and the startup’s multiple use cases also adds a level of security for those who are worried about the fluctuations in the Bitcoin market.\nThe Initial Coin Offering of Soma is scheduled to start on 26th September where Soma Community Tokens will be made available to buyers  for the first time. Becoming an early investor in this revolutionary platform may be the start of a highly profitable investment experience. \n\nVisit [soma.co](https://soma.co/) and join the Soma Community today!",
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      "body": "The concept of Initial Coin Offerings(ICOs) is rapidly gaining momentum as one of the most sophisticated digital tools for capital raising by startups. The use of cryptocurrency in place of traditional currency has made the process cheaper, faster and more organic. \n\nEarly backers can get a significant return on investment by committing to ICOs due to the exponential rate of value enhancement of cryptocurrency. A number of unique startups are currently looking forward to their ICOs which are to commence in the next few weeks. \n\nThe frontrunners in this list include Soma, Hirematch, Lucid, Bitjob and LAToken from the industries of employment, trade and e-commerce. Securing tokens during the ICOs of these blockchain startups will allow investors to be a part of brands who have the potential to influence and transform industries.\n\n\n<h2>Student Jobs</h2>\n\n![bitjobs.png](https://steemitimages.com/DQmZNWP6tZdpWcs1RjmVwzYHWmH4HpjfSXa9ac3f4jgCKDP/bitjobs.png)\n\n[Bitjob](https://bitjob.io/) employs blockchain technology to provide a seamless solution for two main problems that students around the world face - the lack of financial support while studying and the lack of occupational experience after graduation. Most students settle for uninspiring means of employment for the mere purpose of making ends meet. As a result, they have very little real-world skills to offer when they enter the fast evolving job industry.  \n\nBitjob eliminates this short-sighted culture by bridging students with an entire network of potential employers. While primarily operating as a social startup for students, Bitjob also benefits the employer segment by giving them unlimited access to high quality temporary work at affordable costs. \n\nThe decentralized peer-to-peer marketplace hosted by Bitjob is both safe and efficient. It is also the world’s first hybrid blockchain platform that allows high levels of transparency and collaboration between students and employers. \n\nDuring the first stage of the program, Bitjob will accept both decentralized digital crypto currency and centralized payment methods. It will also launch a affiliate marketing program that will ensure that the brand reaches as many young people as possible. \n\nThe ultimate objective of this innovative employment startup is to empower students with both financial backing and skills relevant to their future aspirations. Supporters will be able to contribute to the Bitjob ICO via [bitJob.io](https://bitjob.io/). \n\n[The Bitjob token sale is now live.]((https://bitjob.io/))\n\n<h2>Recruitment Industry</h2>\n\n![hire.jpg](https://steemitimages.com/DQmbwSd8H75wSK2Gi3niryDdDnAF6VPDKM1ttAgxf7RNzaV/hire.jpg)\n\n[Hirematch](https://hirematch.io/) is a different addition to the online cryptocurrency based employment industry which introduces a refreshing new way to help companies hire employees. The method used by Hirematch is hassle free, low cost and efficient. It eliminates the tedious processes and costs involved in conventional talent acquisition through an easy to use, [sophisticated decentralized P2P application](https://www.linkedin.com/feed/update/urn:li:activity:6313512005751963648/). \n\nThis digital platform enables anyone from anywhere to help employers find employees and individuals find jobs. Inspired by the “headhunter” concept, Hirematch allows users to get involved in the sensitive process of employment via a digital platform. Users will be able to earn tokens via the Hirematch mobile application or by developing an application that interacts with the brand’s API. The acquired tokens can be used to find, recommend and verify applicants for the job listings on the site. The job listings will be known as Smart Contracts. \n\nWhen a listing is filled, all those involved in the process will benefit via Hirematch. More information on the product and the upcoming ICO on October 1st  can be accessed via [hirematch.io](https://hirematch.io/).\n\n\n<h2>Social Market Place</h2>\n\n![soma.jpg](https://steemitimages.com/DQmRqmYLwXa6eZx1vmgt5RvchAHzG2nZYSSuLGZGKg9Rfza/soma.jpg)\n\n[Soma](https://soma.co/) is a decentralized social marketplace that utilizes to blockchain technology to make transactions safer, more efficient and interactive. Synonymous in [basic concept to Ebay and Amazon](https://thenextweb.com/contributors/2017/08/29/can-blockchains-replace-retail-giants-like-amazon-ebay/#.tnw_IYh17Yd0), the Soma platform rewards its community through Soma Community Tokens (SCT), an exclusive cryptocurrency specially designed for the Soma community. These tokens can be used for future purchases, which will in turn gather the user more SCT.  \n\nIn addition, it also has common social reinforcement elements such as liking and sharing which further enables users to collect SCT. Another interesting concept introduced by SOMA is the IIC – Interactive Item Card. \n\nThis is a digital representation of the physical item that is been traded, which includes valuable information about the item and its ownership such as physical condition and price history. In addition, the IIC will also be a reflection of the social value the item accumulates via the social interactions within the community.  \n\nWhen a SOMA user purchases an item, they will claim both the physical ownership and the corresponding ownership of the IIC. The SOMA ICO presale is currently live. For more information on the platform and forthcoming ICO, visit [soma.co](https://soma.co/).\n\n\n<h2>Derivatives Exchange Platform</h2>\n\n![lucid.jpg](https://steemitimages.com/DQmVtZ4cykSzVzG8R3FDG4wADzUgVrjpBjSdJuTtWajrC2i/lucid.jpg)\n\nWhen shifting focus towards the trading industry, [LucidExchange](http://lucidexchange.io/) has proven itself to be a startup that is worth watching. This trading platform also uses blockchain technology with the hope of of becoming a leader in the world of new internet money by enabling fair distribution of risk. This P2P trading protocol is designed with a comprehensive risk assessment mechanism.\n\n It allows the trade of multiple asset classes including commodities, currencies and equities. Every asset sold on the LucidExchange platform will have its unique distributed ledger that will convert the terms of the trade into smart contracts. This will provide an automatic mechanism to maintain risks and margin requirements. \n\nThe platform will be operated via its unique cryptocurrency TradeX(TRD). The platform creates a totally secure and independent system that empowers traders to perform transactions efficiently and without any doubt.  The latest updates on the LucidExchange platform and ICO can be accessed [lucidexchange.io](http://lucidexchange.io/).\n\n\n<h2>Tokenizing Assets</h2>\n\n![latoken.png](https://steemitimages.com/DQmZxgRFtp8yZqrc6pEws82Py6mY6Q4W4SmvKpbMV1gQXy4/latoken.png)\n\n[LAToken](https://sale.latoken.com/) is another interesting platform with a potential to transform the current trading landscape by bridging the gap that currently exists between real and crypto economy. The platform allows real assets to be tradable in crypto. Individuals who hold cryptocurrency can purchase asset tokens that are linked to prices of publicly traded assets such as shares, bonds and commodities.  <p>\n\nThese tokens are made available to cryptoholders through an auction that takes place on the LAT platform. Following which, LAToken buys back the tokens from the cryptohodlers at the current market price of the underlying asset. This is done on a pre-determined date. This completely eliminates the need to convert cryptocurrency to fiat cash and allows cryptoholders to carry out transactions more conveniently.  This also means that they get access to assets at a much cheaper transaction cost. For more information on how to be a part of LAToken visit [sale.latoken.com](https://sale.latoken.com/).\n\nWant to keep receiving updates about these exciting new projects? Then don't forget to join their slack channels today.\n\nThe concept of cryptocurrency is aggressively taking over conventional methods of transactions over the internet and shows great potential to be the next big thing in the world. \n\nSo brace yourselves !!! [The age of the ICOs is now here.](http://www.huffingtonpost.com/entry/59b81251e4b02c642e4a11bc)",
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