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      "body": "Oui, cela fait parti des autres améliorations que Steemit pourrait apporter, la possibilité de traduire un article :) (et c'est bien le mien, je sais juste que certains confrères SEO français sont des billes en anglais)",
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      "body": "Ah oui voilà, il faut faire vivre la communauté fr de Steemit aussi :-)\nMerci de cette analyse, comme je l'ai dit sur l'article original je te suis entièrement et j'espère que les développeurs de Steemit, mais aussi des autres projets autour de la blockchain Steem feront vite le nécessaire pour passer tous les liens en nofollow. Sans ça un carnage de spameurs est à redouter.\nN'hésitez pas à upvoter ce post mais aussi original pour avoir plus de chances que les développeurs voient le problème passer.\nBravo.",
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      "body": "Bienvenue ;-)",
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      "author": "referencement",
      "permlink": "steemit-a-besoin-de-se-proteger-contre-le-spam-sinon",
      "title": "Steemit a besoin de se protéger contre le spam, sinon...",
      "body": "*Ceci est une traduction en français de https://steemit.com/seo/@referencement/steemit-needs-to-protects-against-spam-or-else*\n\nChaque réseau social est confronté aux risque d'être spammé en début de vie. Steemit est l'un d'entre eux.\n\nCet article a pour destination les créateurs de Steemit pour qu'ils protégent leur réseau avant qu'il implose suite à une pénalité Google. Tous les sites de type réseau sociaux ont à apprendre de cet article.\n\n## Pourquoi Steemit peut être spammé\n\nGoogle et les autres moteurs de recherches travaillent avec différents algorithmes. La légende urbaine dit que Google possède 500 critères afin de mesurer la puissance d'une page et de la positionner par rapport aux autres. Beaucoup affimrent qu'il en existent beaucoup moins. Il y a eu un leak de la part d'un ingénieur Google Search qui a résumé les critères avec 3 grands familles :\n1. Liens\n2. Contenu\n3. RankBrain\n\nRankbrain sera mis de côté car il est impossible de le comprendre avec les élements en notre possession. Pour résumer Rankbrain se base sur l'expérience utilisateur (même si certains SEO sauteront au plafond en lisant cela)\n\nPour cet article nous parlerons uniquement du critère le plus manipulé par les spammeurs : les liens.\n\n### Steemit possède beaucoup de liens entrants\n\nBeaucoup de SEO vous diront que vous avez besoin de beaucoup de liens pour être plus visible sur Google. Cela est partiellement vrai car tous les liens ne sont pas égaux.\n\nPour ne pas trop polluer ce post je ne rentrerai pas dans le détail, comprenez juste qu'un lien depuis un site d'autorité vaudra un million de liens depuis des petits forums. La proximité thématique est aussi un facteur de qualité.\n\nCes critères sont calculés par beaucoup d'outils SEO. Ci-dessous j'utilise les metrics de MajesticSEO transmises via un outil nommé SEObserver afin de montrer tous les détails de l'importance du domaine.\n\n ![](https://steemitimages.com/DQmYhhTwBfYAw4D8mto5ffbfcqaaE1JEmoRr8mcRUT38B4q/image.png)\n\nCette image montre beaucoup de choses :\n* Trust flow : Score /100 (100 le plus haut) d'autorité sur le web. Cela mesure la qualité (Google et Facebook avoisine les 100)\n* Citation flow : Score / 100 proportionnel au nombre de liens. Cela mesure la quantité\n* Topical trustFlow (en bas à gauche) : Les thématiques de sites faisant un lien vers steemit\n* Traffic et mot clés depuis SEMRUSH (en bas à droite) : Estimation du traffic (en bleu) et du nombre de mots clés où Steemit apparait dans des résultats de recherche sur Google France (en vert)\n\nSi vous regardez ces chiffres comme un SEO vous verrez que :\n* Avoir un lien sur Steemit vous donnera de l'autorité\n* Steemit est en train de gagner en popularité et en trafic\n\nConclusion : Un lien sur Steemit peut booster votre SEO et, à l'heure où j'écris ces lignes, il y a peu de protection qui vous empêche de le faire.\n\n### La règle du nofollow\n\nSi je fais un lien comme ceci :\n\n[Google](http://www.google.com)\n\nIl sera transformé en HTML comme ceci :\n```\n<a href=\"http://www.google.com\" rel=\"nofollow\">Google</a>\n```\nSteemit indiquera à Google de ne pas le suivre (nofollow) et de ne pas utiliser ce lien dans le calcul d'autorité. Toutefois, il existe de nombreux endroits où Steemit n'applique pas cette règle. Par mesure de sécurité je n'indiquerai pas où ils sont.\n\n### Steemit est (trop) ouvert\n\nUn des éléments qui est très important en SEO est le fichier robots.txt. Lorsque vous allez sur n'importe quel site et que vous ajouter /robots.txt derrière le domaine vous verrez quels sont les pages que le site veut masquer au moteur de recherche.\nVous pouvez spécifier quel robot et quels pages vous souhaitez bloquer. \n\nA l'heure où j'écris ces lignes Steemit est pleinement ouvert :\n````\nUser-agent: *\nAllow: /\n````\n\nUser-agent: * veut dire que la règle s'applique à tous les robots. Allow: / veut dire que toutes les pages peuvent être accessibles.\n\n### Conclusions de ce chapitre\n* Steemit est un très bon spot pour poser ses liens\n* Chaque page sur Steemit sont accessibles par les robots des moteurs de recherche\n* Certains liens peuvent transmettre de l'autorité\n\n## Comment Steemit peut empêcher le spam\n\nCes règles peuvent être appliqués à tous sites où les contributions sont ouvertes. Pas besoin d'être extreme et de masquer son site aux moteurs de recherche, il suffit de bouger quelques curseurs pour empêcher le spam.\n\n### Changer le fichier robots.txt\n\nCeci doit être la première chose à changer dans tous les sites pour les SEO s'il y a un problème. C'est simple et extremement puissant.\n\nJe ne peux écrire quels pages spécifiques ont besoin d'être bloqués car je ne connais pas tous les recoins du site. Toutefois Steemit peut s'inspirer des autres réseaux sociaux. Voici un bon exemple : [Quora : Fichier robots.txt](https://www.quora.com/robots.txt)\nPas la peine de travailler avec \"Allow\" car c'est le comportement par défaut du moteur de recherche.\n\n### Appliquer une règle nofollow sur les liens externes\n\nSteemit pourrait appliquer des \"rel=nofollow\" sur chaque lien externe du site. Cette solution est plus souple que l'utilisation de la balise meta robots=\"nofollow\" qui empêche tout lien d'être suivi (interne et externe)\n\nToutefois, avoir une bonne politique de liens externes peut être une bonne chose pour le développement du site. Certains liens pourraient être \"dofollow\" par défaut comme par exemple :\n* La page de présentation\n* Une liste blanche de sites\n* Liens sur les posts les plus populaires\n\n### Le pouvoir de la communauté\n\nQuelque chose que j'ai déjà vu dans certains posts est le pouvoir de censure la communauté. Que cela parle de contenu dupliqué ou de liens spammy, j'ai été étonné de ne pas trouvé de mention \"spam\" tels que \"Viagra\" ou \"Rolex\" dans certains liens. Il semblerait que le site ait un atout dans sa manche ou soit encore trop jeune pour attirer les spammeurs.\nBravo à cette communauté pour son attention, c'est un super atout pour tout site en ligne !\n\n## Il faut peu de temps pour se protéger contre le spam, qu'attendez-vous ?\n\nC'est la fin de ce long article. Je sais que beaucoup de monde détestent les SEO qui voient ce travail comme une manipulation des moteurs de recherche. J'espère que cet article vous montrera comment ces optimisations peuvent être utilisés pour protéger un site. Si vous êtes en désaccord avec moi ou si vous souhaitez ajouter quelque chose, merci de le partager dans les commentaires.\n\nLongue vie à Steemit !",
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      "body": "As an SEO expert, I can only 100% approve what it is said in this topic by @referencement\nTo find websites with dofollow links, exactly as Steemit has, is a dream for all of us. \nWhen I discovered Steemit, it is only my love of the blockchain and my wish to see all Steem platforms be big successes that calmed my natural need to exploit this kind of huge potential.\nHope you'll do something before other bad intentionned SEO's discover Steemit.",
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      "title": "Steemit needs to protects against spam, or else...",
      "body": "Every social website faced some spam risks at the beginning of its life. Steemit is one of them.\n\nI write this article in English (sorry for typos) in order to warn Steemit about the risk of penalty from Google that will disrupt Steemit growth. Maybe Steemit team will read it, maybe not but if you plan to do a social network this article will guide you on how Google works with this kind of websites and how spammers can use them. \n*If you are a spammer, sorry not sorry.*\n\n## Why Steemit can be spammed\n\nGoogle (and all other search engines) works with various algorithm. Some says that there are more than 500 criterias in order to rank websites, other says a lot less. There have been one \"leak\" from a Google engineer that summarize criterias with 3 major points :\n1. Links\n2. Content\n3. Rankbrain\n\nRankbrain is a big piece and this is useless to try to understand it yet as it's a work in progress. We can replace it by user behavior even if some SEO will hit the roof reading that.\n\nRight now, let's focus on the criteria that anyone can (try to) manipulate : links\n\n### Steemit have a lot of links\n\nA lot of SEO says \"you need more links to rank higher in Google\". This is partially true as every links are not created equals.\nIn order to stay on the spam topic, I will not explain further right now, just understand that one link from a high authority website is better than a million links from useless forum. Topic proximity is also a factor of quality of links.\nThese criterias are calculated with a SEOtool called \"MajesticSEO\". Below, I use a tool called \"SEObserver\" in order to display a lot of details on the domain importance\n ![](https://steemitimages.com/DQmYhhTwBfYAw4D8mto5ffbfcqaaE1JEmoRr8mcRUT38B4q/image.png)\n\nYou will see a lot of things :\n* Trust flow : Score /100 (100 the higher) of authority on the web. This measure quality *i.e : Google and Facebook have a value of 100*\n* Citation flow : Score / 100 proportionnal to the number of citation. This measure quantity\n* Topical trustFlow (down left) : The differents websites' topics where the link come from\n* Trafic and keyword from SEMRUSH (down right) : Estimation of trafic (in blue) and keyword (in green) where steemit appears on Google (just google France in this case)\n\nIf you read it like a SEO you will see that :\n* Have a link on steemit will give you a good authority\n* Steemit is getting more and more traffic and visibility\n\nConclusion : A link on Steemit is something that can boost your SEO and, right now, there are no protection to make them\n\n### The nofollow policy\n\nIf I make a link like :\n\n[Google](http://www.google.com)\n\nit will be transform in HTML like this :\n```\n<a href=\"http://www.google.com\" rel=\"nofollow\">Google</a>\n```\nSteemit will put a rule to tell google to \"not follow\" it. The name of these links are \"nofollow\" links. However, in some parts of the website some links are not protected. I won't explain where to avoid steemit to be spammed.\n\n### Steemit is (too much) open\n\nOne file that is really important in SEO is the robots.txt file. When you go on every website, try to add /robots.txt on the root domain in order to see what pages are hidded for search engines.\nYou can specify what pages or group of pages and what search engine you want to block\nRight now, Steemit policy is wide open, here are the two lines of code :\n````\r\nUser-agent: *\nAllow: /\n````\r\n*I hope it won't be the case anymore when you will read this article.*\nUser-agent: * means that the rules below applies to every robots. The Allow: / means that the robots can access every URL which start with a / (= every pages on the website)\n\n### Conclusion of this chapter\n* Steemit is a very good place to have a link on\n* Every pages on Steemit can be accessed by search engines robots\n* Some links can be followed by Google\n\n**These are the 3 rules of a good link spam spot**\n\n## How Steemit can prevent this to happen\n\nThese rules can be applied in every social website where contributions are open. No need to be extreme and block all links on the page, you can change some parameters to prevent spam to happen.\n\n### The robots protection\n\nIf you are doing SEO, this must be the beginning of your journey. Changing robots.txt is both easy and powerful in this context.\nI can't write what specific pages needs to be blocked (If Steemit wants to hire me just leave a comment :D). However, you can be inspired by other social networks. Here is one good exemple : [Quora robots.txt file](https://www.quora.com/robots.txt)\nWork with both User Agent and Disallow rules. Allow rule is useless as it's the default behavior of search engines.\n\n### The nofollow policy\n\nSteemit can apply a nofollow policy in its website by adding \"rel=nofollow\" in every external links on its website.\nThe use of meta robots=\"nofollow, index\" is to avoid as it will tells to robots to not follow both internal and external links.\n\nHowever, having a good external link policy can be a great thing in order to increase quality. Here are some links that can be leaved as followed by default :\n* Bio page link\n* White-listed external links\n* Links on trending post (or very high quality in one topic)\n\n### The power of the community\n\nSomething I already saw in some posts is the power of community. By doing this article, I was very impressed that words like \"Viagra\" or \"Payday loans\" where not used in articles as they are regular spammy anchors (text on the link). That means that Steemit already have something against spam. I tend to believe this is the power of community or maybe that the signup process is too restrictive to attract spammers.\nThe community is also a very good asset that protects website from the spam, if you already watch what is good or wrong thank you !\n\n## It takes little time to protect against spam, what are you waiting for ?\nThis is the end of this long article. I know a lot of people hates SEO as it's seen like a manipulation of rankings ; I hope that this article will show you that it can also be used to protect website. If you disagree with me or if you want to add something feel free to add a comment.\n\nLong live Steemit !",
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