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      "author": "sdurand",
      "permlink": "tips-para-disenadores-y-no-disenadores-sobre-la-creacion-de-un-logo",
      "title": "Tips Para Diseñadores y No Diseñadores sobre la creación de un logo.",
      "body": "![Untitled-1.jpg](https://steemitimages.com/DQmR5EwMhgRatjcT3w1aABUDYAA4BZ94GrCgptxgxWobYft/Untitled-1.jpg)\n\n\nPara todas esas Start-ups que estan comenzando su emprendimiento y quieren tener una imagen impactante a la hora de presentarte ante un cliente o posible inversor aca te dejo unas preguntas que debes hacerte tanto para que tengas un concepto genial en tu logo y para facilitarnos un poco a nosotros los diseñadores (a pesar de que nos limita en el campo creativo tambien nos ayuda a la hora de realizar un logo), hay ciertas cosas que debemos tener en cuenta para la creación de un logo, claro es importante tener una idea de lo que se quiere, de los colores, referencias, si es solo con tipografias, si es solo con figuras, o si simplemente es un nombre, pero aca te muestro unas preguntas que debes hacerte a la hora de crear un logo o de solicitarlo.\n\n\n¿Cuál es el objetivo del logotipo y dónde se va a utilizar?\n\nCual sera su funcion, para que se utilizara y en donde se utilizara, aunque tu logo es tu rostro a nivel empresarial debes saber cual es su fin en especifico el cual por lo regla es el fin de la empresa como tal.\n\n¿Cuáles son los productos y/o servicios concretos que ofrece la empresa?\n\nEl producto de tu empresa es el que marcara la pauta de tu logo ya que debe mostrarse cual es el producto o servicio de la misma sin mucha dificultad.\n\n¿Cuál es la historia de la empresa?\n\nEsto aplica dependiendo de la empresa, hay muchas Start-ups que a pesar de ser \"nuevas\" en el mercado a gran escala tienen un tiempo en el mercado, como una empresa que nacio de una idea y una sola computadora (Open English) que a pesar de parecer reciente ya tiene 10 años en el mercado ¿quien lo diria no?\n\n¿Hay algún plazo de tiempo que cumplir?\n\nPor lo general la pauta debe ponerla el diseñador (ojo solo de forma de hacerse presion a sí mismo) dependiendo de la necesidad del cliente,  por supuesto que nosotros como diseñadores sabemos en que tiempo podemos terminar un proyecto, pero nunca esta de más cumplir los tiempos de necesidad del cliente ya que esto nos asegura un cliente.\n\n\n\n¿Quién es el público objetivo?\n\nEsto aplica ya que dependiendo del target hay un estilo que funciona para atraer más clientes a tu empresa.\n\n¿Quién es la competencia?\n\nEsto se para no coincidir en colores, formas o ideas para asi poder diferenciar tu logo de los demas.\n\n¿Cuántas opciones de revisiones/propuestas quiere el cliente antes de aprobar el logotipo?\n\nLo ideal para todo diseñador es que acepten desde la primera propuesta, pero por lo general debemos ofrecer de dos a tres cambios para asi captar al cliente y este pueda tener de cierta forma participación en la realizacion de su logo.",
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