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      "body": "It’s often been stated “blockchain is a solution looking for a problem”.\n\nAnd having read many white papers, I’d have to admit many blockchain projects, especially game blockchain projects, fall into this category.\n\nIt’s also hard to argue given its +$100 billion of annual revenues and decade-long growth that the games industry is struggling or in any way needs blockchain to ride to its rescue.\n\nStill, there are specific areas in which blockchain technology could improve the status quo.\n\nFormalizing the current grey area of game, game account, and in-game item ownership and resale is an obvious one. Blockchain will enable developers, especially indies, to more creatively interact with, and monetize, their players.\n\nThere’s some interesting, if early, work going on in terms of using blockchain to build and detoxify game communities too. Indeed, one key element of blockchain gaming’s decentralization will be to break down the barriers between game developers and game players.\n\nTo my mind, however, the biggest failure of the games market in recent years – and the biggest opportunity for the blockchain game sector – is esports.\n\n![big-opinon-fix-esports_750x430.png](https://cdn.steemitimages.com/DQmYDrhQDhbCRLmP7T8CLPdktRKmMJ8dmyem4Rh3hKmRPWF/big-opinon-fix-esports_750x430.png)\n\n“Esports, a failure?”, you might be thinking at this point, and in some respects your incredulity would be justified.\n\nIn terms of large scale audience participation, the esports explosion started in South Korea in the early 2000s, with professional teams owned by the likes of Samsung and SK Telecom battling for supremacy in tournaments of StarCraft in large arenas and on national TV.\n\nSince then, games such as Dota 2, League of Legends and Counter-Strike: Global Offensive have gone global, with online tournaments attracting tens of millions of viewer hours on Twitch, while offline tournaments are now a regular part of the gaming calendar from Berlin, Malmo and Warsaw to Shanghai, Seoul, Sydney and all points to Anaheim, CA.\n\nYet, as a business, esports is horribly fragmented.\n\nThe most powerful players are the game makers, notably League of Legends’ developer Riot Games and Dota 2 studio Valve.\n\nBut even they rely on myriad third parties ranging from: the esport team owners and players; to tournament companies; arena providers; advertisers including hardware and gaming accessory manufacturers; media partners such as Twitch and other broadcasters; streamers; and finally the fans themselves to build awareness and provide growth.\n\nEach one of these relationships create complexity, friction and misalignment. In terms of creating a synergetic business in which all parts gain appropriate rewards from top line growth, you could hardly construct anything more convoluted or flawed.\n\nIndeed, at present, the system doesn’t even work for the vast majority of the esport teams, who at least have the potential to earn the most through winning tournaments. But only those who win the most lucrative events such as League of Legends’ World Championship or Dota 2’s The International make money, and that cash isn’t recycled back into esports.\n\n![esports-market-estimates.jpg](https://cdn.steemitimages.com/DQmWpR7a5JWnNLsyqBxS4gTcEGceq1DAgFWHkKVQaKzuho7/esports-market-estimates.jpg)\n\nThat’s the reason Activision Blizzard invested over $100 million creating the infrastructure, event support, specific software, and wider business partnerships to launch its Overwatch League.\n\nIt’s the first and (to-date) only vertically integrated esports business in which everyone who can afford to buy into the league is guaranteed a share of the profits.\n\nOf course, that’s great for those esport teams who could drop $20 million to buy a slot etc, but it’s not a scalable solution for the rest of the esports sector, which requires a bottom-up not another top-down approach.\n\nAnd this is where blockchain comes into play.\n\nSimply put blockchain enables companies to take the money flowing into esports from various sources, mainly advertising, and create ways in which that cash is equitably distributed to the teams, players and users who interact in some way with that content.\n\nIn turn, it also provides a return path for that money to flow back into the ecosystem as teams, players and users spend their rewards within the platform to enter tournaments, buy game content including limited edition skins, merchandising etc.\n\nEqually significantly, any decent blockchain esports platform will attract a wider range of advertising sources.\n\nSo as well as the usual suspects – Intel, Razer, Coke, Nike etc – who will cut direct deals, esports teams themselves will get involved, perhaps through their own sponsors, while key streamers and influencers will act as secondary markets to attract eyeballs to build their own brands and hence attract more advertising spend.\n\nTying all this activity together will be the blockchain esport platform’s underlying token, which will enable the platform’s growing social and financial value to be constantly recycled and, if/when required, cashed out.\n\nNo doubt, this will also create new opportunities, such as the creation of new blockchain games specifically designed for esports, new teams, influencers and stars, as well as new models for broadening the spectator audience for a sector that up-to-this point have been dominated by typically male gaming tropes such as combat.\n\nEsports’ road ahead\nOf course, this isn’t to say all, most, or even some of the blockchain companies targeting the esports sector are going to succeed.\n\nThere are already too many, and too many hoping to resuscitate the status quo by adding gambling. The vast majority will fail, not because they are inexperienced, don’t understand why they’re using blockchain, or don’t understand how to create a synergetic blockchain-based esports economy, although most don’t.\n\nNo, as with any new market, most companies will fail because only a handful can manage to attract a viable numbers of users within a new product that can scale; something that’s a particular problem for blockchain companies at the moment. Those companies will either attract the bulk of the audience and advertisers and/or use their success to acquire viable competitors.\n\nWhat’s more significant, however, is that blockchain esports companies as a whole will provide the catalyst to finally take the value of the global esports market from the sub-$1 billion annual level in which it’s been becalmed in recent years to the +$2 billion size that market intelligence companies have for years been predicting.\n\nHopefully as well as fixing esports’ broken business model, they’ll innovate in terms of game experiences and audiences too.",
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      "body": "It’s often been stated “blockchain is a solution looking for a problem”.\n\nAnd having read many white papers, I’d have to admit many blockchain projects, especially game blockchain projects, fall into this category.\n\nIt’s also hard to argue given its +$100 billion of annual revenues and decade-long growth that the games industry is struggling or in any way needs blockchain to ride to its rescue.\n\nStill, there are specific areas in which blockchain technology could improve the status quo.\n\nFormalizing the current grey area of game, game account, and in-game item ownership and resale is an obvious one. Blockchain will enable developers, especially indies, to more creatively interact with, and monetize, their players.\n\nThere’s some interesting, if early, work going on in terms of using blockchain to build and detoxify game communities too. Indeed, one key element of blockchain gaming’s decentralization will be to break down the barriers between game developers and game players.\n\nTo my mind, however, the biggest failure of the games market in recent years – and the biggest opportunity for the blockchain game sector – is esports.\n\n![big-opinon-fix-esports_750x430.png](https://cdn.steemitimages.com/DQmYDrhQDhbCRLmP7T8CLPdktRKmMJ8dmyem4Rh3hKmRPWF/big-opinon-fix-esports_750x430.png)\n\n“Esports, a failure?”, you might be thinking at this point, and in some respects your incredulity would be justified.\n\nIn terms of large scale audience participation, the esports explosion started in South Korea in the early 2000s, with professional teams owned by the likes of Samsung and SK Telecom battling for supremacy in tournaments of StarCraft in large arenas and on national TV.\n\nSince then, games such as Dota 2, League of Legends and Counter-Strike: Global Offensive have gone global, with online tournaments attracting tens of millions of viewer hours on Twitch, while offline tournaments are now a regular part of the gaming calendar from Berlin, Malmo and Warsaw to Shanghai, Seoul, Sydney and all points to Anaheim, CA.\n\nYet, as a business, esports is horribly fragmented.\n\nThe most powerful players are the game makers, notably League of Legends’ developer Riot Games and Dota 2 studio Valve.\n\nBut even they rely on myriad third parties ranging from: the esport team owners and players; to tournament companies; arena providers; advertisers including hardware and gaming accessory manufacturers; media partners such as Twitch and other broadcasters; streamers; and finally the fans themselves to build awareness and provide growth.\n\nEach one of these relationships create complexity, friction and misalignment. In terms of creating a synergetic business in which all parts gain appropriate rewards from top line growth, you could hardly construct anything more convoluted or flawed.\n\nIndeed, at present, the system doesn’t even work for the vast majority of the esport teams, who at least have the potential to earn the most through winning tournaments. But only those who win the most lucrative events such as League of Legends’ World Championship or Dota 2’s The International make money, and that cash isn’t recycled back into esports.\n\n![esports-market-estimates.jpg](https://cdn.steemitimages.com/DQmWpR7a5JWnNLsyqBxS4gTcEGceq1DAgFWHkKVQaKzuho7/esports-market-estimates.jpg)\n\nThat’s the reason Activision Blizzard invested over $100 million creating the infrastructure, event support, specific software, and wider business partnerships to launch its Overwatch League.\n\nIt’s the first and (to-date) only vertically integrated esports business in which everyone who can afford to buy into the league is guaranteed a share of the profits.\n\nOf course, that’s great for those esport teams who could drop $20 million to buy a slot etc, but it’s not a scalable solution for the rest of the esports sector, which requires a bottom-up not another top-down approach.\n\nAnd this is where blockchain comes into play.\n\nSimply put blockchain enables companies to take the money flowing into esports from various sources, mainly advertising, and create ways in which that cash is equitably distributed to the teams, players and users who interact in some way with that content.\n\nIn turn, it also provides a return path for that money to flow back into the ecosystem as teams, players and users spend their rewards within the platform to enter tournaments, buy game content including limited edition skins, merchandising etc.\n\nEqually significantly, any decent blockchain esports platform will attract a wider range of advertising sources.\n\nSo as well as the usual suspects – Intel, Razer, Coke, Nike etc – who will cut direct deals, esports teams themselves will get involved, perhaps through their own sponsors, while key streamers and influencers will act as secondary markets to attract eyeballs to build their own brands and hence attract more advertising spend.\n\nTying all this activity together will be the blockchain esport platform’s underlying token, which will enable the platform’s growing social and financial value to be constantly recycled and, if/when required, cashed out.\n\nNo doubt, this will also create new opportunities, such as the creation of new blockchain games specifically designed for esports, new teams, influencers and stars, as well as new models for broadening the spectator audience for a sector that up-to-this point have been dominated by typically male gaming tropes such as combat.\n\nEsports’ road ahead\nOf course, this isn’t to say all, most, or even some of the blockchain companies targeting the esports sector are going to succeed.\n\nThere are already too many, and too many hoping to resuscitate the status quo by adding gambling. The vast majority will fail, not because they are inexperienced, don’t understand why they’re using blockchain, or don’t understand how to create a synergetic blockchain-based esports economy, although most don’t.\n\nNo, as with any new market, most companies will fail because only a handful can manage to attract a viable numbers of users within a new product that can scale; something that’s a particular problem for blockchain companies at the moment. Those companies will either attract the bulk of the audience and advertisers and/or use their success to acquire viable competitors.\n\nWhat’s more significant, however, is that blockchain esports companies as a whole will provide the catalyst to finally take the value of the global esports market from the sub-$1 billion annual level in which it’s been becalmed in recent years to the +$2 billion size that market intelligence companies have for years been predicting.\n\nHopefully as well as fixing esports’ broken business model, they’ll innovate in terms of game experiences and audiences too.",
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      "body": "It’s often been stated “blockchain is a solution looking for a problem”.\n\nAnd having read many white papers, I’d have to admit many blockchain projects, especially game blockchain projects, fall into this category.\n\nIt’s also hard to argue given its +$100 billion of annual revenues and decade-long growth that the games industry is struggling or in any way needs blockchain to ride to its rescue.\n\nStill, there are specific areas in which blockchain technology could improve the status quo.\n\nFormalizing the current grey area of game, game account, and in-game item ownership and resale is an obvious one. Blockchain will enable developers, especially indies, to more creatively interact with, and monetize, their players.\n\nThere’s some interesting, if early, work going on in terms of using blockchain to build and detoxify game communities too. Indeed, one key element of blockchain gaming’s decentralization will be to break down the barriers between game developers and game players.\n\nTo my mind, however, the biggest failure of the games market in recent years – and the biggest opportunity for the blockchain game sector – is esports.\n\n![big-opinon-fix-esports_750x430.png](https://cdn.steemitimages.com/DQmYDrhQDhbCRLmP7T8CLPdktRKmMJ8dmyem4Rh3hKmRPWF/big-opinon-fix-esports_750x430.png)\n\n“Esports, a failure?”, you might be thinking at this point, and in some respects your incredulity would be justified.\n\nIn terms of large scale audience participation, the esports explosion started in South Korea in the early 2000s, with professional teams owned by the likes of Samsung and SK Telecom battling for supremacy in tournaments of StarCraft in large arenas and on national TV.\n\nSince then, games such as Dota 2, League of Legends and Counter-Strike: Global Offensive have gone global, with online tournaments attracting tens of millions of viewer hours on Twitch, while offline tournaments are now a regular part of the gaming calendar from Berlin, Malmo and Warsaw to Shanghai, Seoul, Sydney and all points to Anaheim, CA.\n\nYet, as a business, esports is horribly fragmented.\n\nThe most powerful players are the game makers, notably League of Legends’ developer Riot Games and Dota 2 studio Valve.\n\nBut even they rely on myriad third parties ranging from: the esport team owners and players; to tournament companies; arena providers; advertisers including hardware and gaming accessory manufacturers; media partners such as Twitch and other broadcasters; streamers; and finally the fans themselves to build awareness and provide growth.\n\nEach one of these relationships create complexity, friction and misalignment. In terms of creating a synergetic business in which all parts gain appropriate rewards from top line growth, you could hardly construct anything more convoluted or flawed.\n\nIndeed, at present, the system doesn’t even work for the vast majority of the esport teams, who at least have the potential to earn the most through winning tournaments. But only those who win the most lucrative events such as League of Legends’ World Championship or Dota 2’s The International make money, and that cash isn’t recycled back into esports.\n\n![esports-market-estimates.jpg](https://cdn.steemitimages.com/DQmWpR7a5JWnNLsyqBxS4gTcEGceq1DAgFWHkKVQaKzuho7/esports-market-estimates.jpg)\n\nThat’s the reason Activision Blizzard invested over $100 million creating the infrastructure, event support, specific software, and wider business partnerships to launch its Overwatch League.\n\nIt’s the first and (to-date) only vertically integrated esports business in which everyone who can afford to buy into the league is guaranteed a share of the profits.\n\nOf course, that’s great for those esport teams who could drop $20 million to buy a slot etc, but it’s not a scalable solution for the rest of the esports sector, which requires a bottom-up not another top-down approach.\n\nAnd this is where blockchain comes into play.\n\nSimply put blockchain enables companies to take the money flowing into esports from various sources, mainly advertising, and create ways in which that cash is equitably distributed to the teams, players and users who interact in some way with that content.\n\nIn turn, it also provides a return path for that money to flow back into the ecosystem as teams, players and users spend their rewards within the platform to enter tournaments, buy game content including limited edition skins, merchandising etc.\n\nEqually significantly, any decent blockchain esports platform will attract a wider range of advertising sources.\n\nSo as well as the usual suspects – Intel, Razer, Coke, Nike etc – who will cut direct deals, esports teams themselves will get involved, perhaps through their own sponsors, while key streamers and influencers will act as secondary markets to attract eyeballs to build their own brands and hence attract more advertising spend.\n\nTying all this activity together will be the blockchain esport platform’s underlying token, which will enable the platform’s growing social and financial value to be constantly recycled and, if/when required, cashed out.\n\nNo doubt, this will also create new opportunities, such as the creation of new blockchain games specifically designed for esports, new teams, influencers and stars, as well as new models for broadening the spectator audience for a sector that up-to-this point have been dominated by typically male gaming tropes such as combat.\n\nEsports’ road ahead\nOf course, this isn’t to say all, most, or even some of the blockchain companies targeting the esports sector are going to succeed.\n\nThere are already too many, and too many hoping to resuscitate the status quo by adding gambling. The vast majority will fail, not because they are inexperienced, don’t understand why they’re using blockchain, or don’t understand how to create a synergetic blockchain-based esports economy, although most don’t.\n\nNo, as with any new market, most companies will fail because only a handful can manage to attract a viable numbers of users within a new product that can scale; something that’s a particular problem for blockchain companies at the moment. Those companies will either attract the bulk of the audience and advertisers and/or use their success to acquire viable competitors.\n\nWhat’s more significant, however, is that blockchain esports companies as a whole will provide the catalyst to finally take the value of the global esports market from the sub-$1 billion annual level in which it’s been becalmed in recent years to the +$2 billion size that market intelligence companies have for years been predicting.\n\nHopefully as well as fixing esports’ broken business model, they’ll innovate in terms of game experiences and audiences too.",
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      "body": "It’s often been stated “blockchain is a solution looking for a problem”.\n\nAnd having read many white papers, I’d have to admit many blockchain projects, especially game blockchain projects, fall into this category.\n\nIt’s also hard to argue given its +$100 billion of annual revenues and decade-long growth that the games industry is struggling or in any way needs blockchain to ride to its rescue.\n\nStill, there are specific areas in which blockchain technology could improve the status quo.\n\nFormalizing the current grey area of game, game account, and in-game item ownership and resale is an obvious one. Blockchain will enable developers, especially indies, to more creatively interact with, and monetize, their players.\n\nThere’s some interesting, if early, work going on in terms of using blockchain to build and detoxify game communities too. Indeed, one key element of blockchain gaming’s decentralization will be to break down the barriers between game developers and game players.\n\nTo my mind, however, the biggest failure of the games market in recent years – and the biggest opportunity for the blockchain game sector – is esports.\n\n![big-opinon-fix-esports_750x430.png](https://cdn.steemitimages.com/DQmYDrhQDhbCRLmP7T8CLPdktRKmMJ8dmyem4Rh3hKmRPWF/big-opinon-fix-esports_750x430.png)\n\n“Esports, a failure?”, you might be thinking at this point, and in some respects your incredulity would be justified.\n\nIn terms of large scale audience participation, the esports explosion started in South Korea in the early 2000s, with professional teams owned by the likes of Samsung and SK Telecom battling for supremacy in tournaments of StarCraft in large arenas and on national TV.\n\nSince then, games such as Dota 2, League of Legends and Counter-Strike: Global Offensive have gone global, with online tournaments attracting tens of millions of viewer hours on Twitch, while offline tournaments are now a regular part of the gaming calendar from Berlin, Malmo and Warsaw to Shanghai, Seoul, Sydney and all points to Anaheim, CA.\n\nYet, as a business, esports is horribly fragmented.\n\nThe most powerful players are the game makers, notably League of Legends’ developer Riot Games and Dota 2 studio Valve.\n\nBut even they rely on myriad third parties ranging from: the esport team owners and players; to tournament companies; arena providers; advertisers including hardware and gaming accessory manufacturers; media partners such as Twitch and other broadcasters; streamers; and finally the fans themselves to build awareness and provide growth.\n\nEach one of these relationships create complexity, friction and misalignment. In terms of creating a synergetic business in which all parts gain appropriate rewards from top line growth, you could hardly construct anything more convoluted or flawed.\n\nIndeed, at present, the system doesn’t even work for the vast majority of the esport teams, who at least have the potential to earn the most through winning tournaments. But only those who win the most lucrative events such as League of Legends’ World Championship or Dota 2’s The International make money, and that cash isn’t recycled back into esports.\n\n![esports-market-estimates.jpg](https://cdn.steemitimages.com/DQmWpR7a5JWnNLsyqBxS4gTcEGceq1DAgFWHkKVQaKzuho7/esports-market-estimates.jpg)\n\nThat’s the reason Activision Blizzard invested over $100 million creating the infrastructure, event support, specific software, and wider business partnerships to launch its Overwatch League.\n\nIt’s the first and (to-date) only vertically integrated esports business in which everyone who can afford to buy into the league is guaranteed a share of the profits.\n\nOf course, that’s great for those esport teams who could drop $20 million to buy a slot etc, but it’s not a scalable solution for the rest of the esports sector, which requires a bottom-up not another top-down approach.\n\nAnd this is where blockchain comes into play.\n\nSimply put blockchain enables companies to take the money flowing into esports from various sources, mainly advertising, and create ways in which that cash is equitably distributed to the teams, players and users who interact in some way with that content.\n\nIn turn, it also provides a return path for that money to flow back into the ecosystem as teams, players and users spend their rewards within the platform to enter tournaments, buy game content including limited edition skins, merchandising etc.\n\nEqually significantly, any decent blockchain esports platform will attract a wider range of advertising sources.\n\nSo as well as the usual suspects – Intel, Razer, Coke, Nike etc – who will cut direct deals, esports teams themselves will get involved, perhaps through their own sponsors, while key streamers and influencers will act as secondary markets to attract eyeballs to build their own brands and hence attract more advertising spend.\n\nTying all this activity together will be the blockchain esport platform’s underlying token, which will enable the platform’s growing social and financial value to be constantly recycled and, if/when required, cashed out.\n\nNo doubt, this will also create new opportunities, such as the creation of new blockchain games specifically designed for esports, new teams, influencers and stars, as well as new models for broadening the spectator audience for a sector that up-to-this point have been dominated by typically male gaming tropes such as combat.\n\nEsports’ road ahead\nOf course, this isn’t to say all, most, or even some of the blockchain companies targeting the esports sector are going to succeed.\n\nThere are already too many, and too many hoping to resuscitate the status quo by adding gambling. The vast majority will fail, not because they are inexperienced, don’t understand why they’re using blockchain, or don’t understand how to create a synergetic blockchain-based esports economy, although most don’t.\n\nNo, as with any new market, most companies will fail because only a handful can manage to attract a viable numbers of users within a new product that can scale; something that’s a particular problem for blockchain companies at the moment. Those companies will either attract the bulk of the audience and advertisers and/or use their success to acquire viable competitors.\n\nWhat’s more significant, however, is that blockchain esports companies as a whole will provide the catalyst to finally take the value of the global esports market from the sub-$1 billion annual level in which it’s been becalmed in recent years to the +$2 billion size that market intelligence companies have for years been predicting.\n\nHopefully as well as fixing esports’ broken business model, they’ll innovate in terms of game experiences and audiences too.",
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      "author": "semperaugustus",
      "body": "It’s often been stated “blockchain is a solution looking for a problem”.\n\nAnd having read many white papers, I’d have to admit many blockchain projects, especially game blockchain projects, fall into this category.\n\nIt’s also hard to argue given its +$100 billion of annual revenues and decade-long growth that the games industry is struggling or in any way needs blockchain to ride to its rescue.\n\nStill, there are specific areas in which blockchain technology could improve the status quo.\n\nFormalizing the current grey area of game, game account, and in-game item ownership and resale is an obvious one. Blockchain will enable developers, especially indies, to more creatively interact with, and monetize, their players.\n\nThere’s some interesting, if early, work going on in terms of using blockchain to build and detoxify game communities too. Indeed, one key element of blockchain gaming’s decentralization will be to break down the barriers between game developers and game players.\n\nTo my mind, however, the biggest failure of the games market in recent years – and the biggest opportunity for the blockchain game sector – is esports.\n\n![big-opinon-fix-esports_750x430.png](https://cdn.steemitimages.com/DQmYDrhQDhbCRLmP7T8CLPdktRKmMJ8dmyem4Rh3hKmRPWF/big-opinon-fix-esports_750x430.png)\n\n“Esports, a failure?”, you might be thinking at this point, and in some respects your incredulity would be justified.\n\nIn terms of large scale audience participation, the esports explosion started in South Korea in the early 2000s, with professional teams owned by the likes of Samsung and SK Telecom battling for supremacy in tournaments of StarCraft in large arenas and on national TV.\n\nSince then, games such as Dota 2, League of Legends and Counter-Strike: Global Offensive have gone global, with online tournaments attracting tens of millions of viewer hours on Twitch, while offline tournaments are now a regular part of the gaming calendar from Berlin, Malmo and Warsaw to Shanghai, Seoul, Sydney and all points to Anaheim, CA.\n\nYet, as a business, esports is horribly fragmented.\n\nThe most powerful players are the game makers, notably League of Legends’ developer Riot Games and Dota 2 studio Valve.\n\nBut even they rely on myriad third parties ranging from: the esport team owners and players; to tournament companies; arena providers; advertisers including hardware and gaming accessory manufacturers; media partners such as Twitch and other broadcasters; streamers; and finally the fans themselves to build awareness and provide growth.\n\nEach one of these relationships create complexity, friction and misalignment. In terms of creating a synergetic business in which all parts gain appropriate rewards from top line growth, you could hardly construct anything more convoluted or flawed.\n\nIndeed, at present, the system doesn’t even work for the vast majority of the esport teams, who at least have the potential to earn the most through winning tournaments. But only those who win the most lucrative events such as League of Legends’ World Championship or Dota 2’s The International make money, and that cash isn’t recycled back into esports.\n\n![esports-market-estimates.jpg](https://cdn.steemitimages.com/DQmWpR7a5JWnNLsyqBxS4gTcEGceq1DAgFWHkKVQaKzuho7/esports-market-estimates.jpg)\n\nThat’s the reason Activision Blizzard invested over $100 million creating the infrastructure, event support, specific software, and wider business partnerships to launch its Overwatch League.\n\nIt’s the first and (to-date) only vertically integrated esports business in which everyone who can afford to buy into the league is guaranteed a share of the profits.\n\nOf course, that’s great for those esport teams who could drop $20 million to buy a slot etc, but it’s not a scalable solution for the rest of the esports sector, which requires a bottom-up not another top-down approach.\n\nAnd this is where blockchain comes into play.\n\nSimply put blockchain enables companies to take the money flowing into esports from various sources, mainly advertising, and create ways in which that cash is equitably distributed to the teams, players and users who interact in some way with that content.\n\nIn turn, it also provides a return path for that money to flow back into the ecosystem as teams, players and users spend their rewards within the platform to enter tournaments, buy game content including limited edition skins, merchandising etc.\n\nEqually significantly, any decent blockchain esports platform will attract a wider range of advertising sources.\n\nSo as well as the usual suspects – Intel, Razer, Coke, Nike etc – who will cut direct deals, esports teams themselves will get involved, perhaps through their own sponsors, while key streamers and influencers will act as secondary markets to attract eyeballs to build their own brands and hence attract more advertising spend.\n\nTying all this activity together will be the blockchain esport platform’s underlying token, which will enable the platform’s growing social and financial value to be constantly recycled and, if/when required, cashed out.\n\nNo doubt, this will also create new opportunities, such as the creation of new blockchain games specifically designed for esports, new teams, influencers and stars, as well as new models for broadening the spectator audience for a sector that up-to-this point have been dominated by typically male gaming tropes such as combat.\n\nEsports’ road ahead\nOf course, this isn’t to say all, most, or even some of the blockchain companies targeting the esports sector are going to succeed.\n\nThere are already too many, and too many hoping to resuscitate the status quo by adding gambling. The vast majority will fail, not because they are inexperienced, don’t understand why they’re using blockchain, or don’t understand how to create a synergetic blockchain-based esports economy, although most don’t.\n\nNo, as with any new market, most companies will fail because only a handful can manage to attract a viable numbers of users within a new product that can scale; something that’s a particular problem for blockchain companies at the moment. Those companies will either attract the bulk of the audience and advertisers and/or use their success to acquire viable competitors.\n\nWhat’s more significant, however, is that blockchain esports companies as a whole will provide the catalyst to finally take the value of the global esports market from the sub-$1 billion annual level in which it’s been becalmed in recent years to the +$2 billion size that market intelligence companies have for years been predicting.\n\nHopefully as well as fixing esports’ broken business model, they’ll innovate in terms of game experiences and audiences too.",
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      "author": "biblegateway",
      "body": "# Upvote this: https://steemit.com/free/@bible.com/4qcr2i",
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      "body": "There’s no lack of companies angling to become “Blockchain’s Steam”.\n\nBrian Fargo’s Robot Cache is perhaps the most high profile to-date, but the likes of Gameloot, KorroBox, TokenPlay etc. are also in the running.\n\nBased out of Estonia with the main office in Paris, as well as team members in China, India, the UK and the US, the 40-strong team can boast a decent track record in the games industry.\n\n“Previously we were building a game console for the Chinese market,” explains co-CEO Nicolas Gilot of the management team.\n\n“I can’t say too much about it. It’s an ongoing project, but we had to build out a distribution platform and started thinking about doing that for PC too.”\n\nBlockchain was always on the cards as Gilot, and some of the other founders had been playing around with Bitcoin since 2011.\n\n“That was too early. There weren’t smart contracts. You couldn’t do much with it, so we went back to games,” he explains.\n\n**Powered by EOS**\n\nUltra is the combination of all that previous experience.\n\nIt’s a PC game distribution platform using a forked version of the EOS blockchain, powered by its UTA token, that will attempt to close the circle between game developers and players regarding all aspects of community and discovery.\n\n“Ultra will be an integrated platform,” Gilot explains.\n\n“You can buy games, resell games, buy game items, play games, play in tournaments, bet on tournaments and get tokens for engaging with advertising and through affiliate fees when your friends join.”\n\nThere will also be Ultra Go, a mobile chat app for continuing the experience on the go.\n\n![ultra-referal_750x430.jpg](https://cdn.steemitimages.com/DQmYfkRvES2jWKr3rsDj9mDm1TDCv1rGUPQ4cKSjKZw8SA1/ultra-referal_750x430.jpg)\n\nOf course, as with most blockchain projects, the biggest question isn’t whether it will work or not, but whether Ultra can get enough players in the first place.\n\nGilot says he has no fears over the technical aspects of the project. As for gaining scale, he says the company will be spending big to get exclusive games to attract gamers.\n\n“We’re already partnering with studios and working with developers who have consoles games we can bring to PC,” he reveals.\n\n![ultra-content_750.jpg](https://cdn.steemitimages.com/DQmXBU7L8XbnE8NhHV89Kjv3szPBPqY6fnPUb1EvijL75ks/ultra-content_750.jpg)\n\nHaving already closed its initial funding in 2017, Ultra will raise more in 2018, selling tokens in a private placement.\n\n“It’s not about the money. It’s about finding strategic partnerships,” Gilot says, adding given the founders’ track record, they haven’t had any issues getting access to the resources they need.\n\n**Big plans soon**\n\nAs for the future roadmap, there will be a closed beta in Q3 followed by an open beta in Q4.\n\nThe public launch for Ultra in early 2019 will likely be a phased one with China being a territory Gilot says will have particular prominence thanks to the local partnerships the company expects to announce shortly.\n\nAnd regarding the ever-present question – What happens if Valve announces it’s bringing Steam to the blockchain, Gilot is nonplussed.\n\n“Even if Valve wanted to, it would take it some time to catch up to what Ultra is doing in terms of all the features we’re offering,” he says.\n\nYou can find out more about what Ultra is up to via its [website](https://ultra.io).",
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      "body": "Lithuanian games community outfit RAWG has announced number of new advisors, including John Hanke, the CEO of *Pokemon Go* developer Niantic.\n\nNo further details have been revealed about his involvement in the company, which is currently raising funds.\n\n![john-hanke-rawg_750x430.jpg](https://cdn.steemitimages.com/DQmSMWoPmFJvx4mTUFcahNyJPRitWqSKddZxF25gwCCczAm/john-hanke-rawg_750x430.jpg)\n\nTo-date RAWG has closed $2 million through Russian investor CryptoBazar, and says it’s now near to closing a further $3 million, which would put it 50% of the way towards its hard cap of $10 million.\n\nTo meet that goal it’s now opened a presale with a minimum requirement of $5,000.\n\nThe other advisors added alongside Hanke are SmartICOInvestor founder Samuel McCulloch and COO of Business Hive Vilnius accelerator Sandra Golbreich.",
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      "body": "When it comes to retrospectively fitting blockchain to an existing product, there are few more dynamic transitions than that being implemented by WAX.\n\nCreated by the team behind secondary game item marketplace OPSkins, WAX – formally the Worldwide Asset eXchange – is nothing less than the attempt to take the centralized OPSkins marketplace and fully decentralize it.\n\nIndeed, WAX plans to provide the technology to enable anyone to set up their own secondary game item marketplace, significantly expanding what’s already estimated to be a $5 to $50 billion market in terms of annual transaction volume.\n\n“I want WAX to create tens of thousands of mini-OPSkins,” explains president Malcolm CasSelle.\n\n“This is a marketplace-as-a-service, enabling everyone to have their own Amazon.”\n\n**Supercharging demand**\n\nAs OPSkins’ [current situation with Valve’s Steam](https://www.blockchaingamer.biz/news/3661/opskins-says-wax-built-for-the-post-valve-trading-economy/) PC game store highlights, the history of secondary item stores is something of a grey area.\n\nGame developers view them as little better than software piracy writ small, creaming off cash that’s rightfully theirs. But as demonstrated by [OPSkins’ incredibly high ranking on Trustpilot](https://uk.trustpilot.com/review/opskins.com), users love the opportunity it provides when it comes to buying and cashing in skins.\n\nWhat is certain, however, is whether or not formal secondary markets exist, players will find the ways and means to trade in-game items, EULAs or no EULAs.\n\nAnd it’s this inherent demand that will drive the WAX ecosystem. Of course, bringing such marketplaces to the blockchain – and plenty of other existing companies like Gameflip, GamerToken and Dmarket are also active in this space – adds transparency and faster and more flexible transactions and cash-out options.\n\nHence, it could be argued that if the existing users of services such as OPSkins don’t adopt blockchain item marketplaces like WAX, the entire blockchain games sector is going to have to rethink its approach.\n\n![wax-trends_750.jpg](https://cdn.steemitimages.com/DQmYCPvfLAioyNFkpUubG4GaazRGE56mqdHLFwuFT6fYQdV/wax-trends_750.jpg)\n\nAs for CasSelle, he’s bullish about the entire project.\n\n“Over the years we’ve had so many companies approaching us to white label OPSkins,” he says.\n\n“In that respect, WAX is the ultimate affiliate service and we have a long list of customers ready to use it when it’s available.”\n\n**Pushing at an open door**\n\nWAX is currently being implemented and tested in modular fashion within OPSkins, supporting the trading of items from blockchain games such as *CryptoKitties*. Given the low transaction volume currently generated by such games, it’s hardly a great test.\n\nCasSelle says there are plans afoot for WAX to launch its own non-fungible token to stress test the technology as well as to see how attractive such collectables are to existing OPSkins traders.\n\nMore generally, a recent survey suggests a broad overlap between OPSkins users and cryptocurrency holders.\n\n“We were shocked: [55% of millennials in the survey already had crypto](https://medium.com/wax-io/cryptocurrencies-are-on-track-to-dominate-online-video-gaming-and-here-are-the-numbers-that-show-cbe81dc397b0),” CasSelle says.\n\nHowever for the widespread adoption of WAX, he believes the fact it’s a blockchain project powered by its own WAX token should be invisible to users.\n\n“The desire to buy ‘that item’ using a service that is fast, cheap and immediate and in a way that delivers value will be the key,” he explains. “Not what blockchain it runs on.”\n\nInterestingly, the introduction of the new ExpressTrade instantaneous exchange protocol within the current version of OPSkins for non-blockchain game items such as *Counter-Strike: Global Offensive* skins (a key element of Valve’s beef with OPSkins) already demonstrates the speed at which WAX modules are being deployed.\n\nThe wider WAX protocol is somewhat dependent on the deployment and robustness of the underlying EOS blockchain from which it’s forked.\n\nYet despite some initial issues arising from EOS’ launch, CasSelle says WAX’s blockchain will be live on a testnet “very soon”.\n\n**Games drive demand**\n\nPerhaps the biggest issue will be how quickly the wider game industry adopts blockchain, though.\n\nJust as OPSkins’ success has piggybacked the popularity of key PC games like *CS: GO* and *Dota 2*, so WAX’s trajectory will be dependent on bigger successes than *CryptoKitties*.\n\n“Our job is to build a portfolio of blockchain games,” CasSelle agrees, saying that’s something he expects to come from what we can now consider the traditional games industry.\n\n“It is happening. At GDC 2017, I was very lonely. No-one would take a meeting. At GDC 2018, my phone ran out of battery,” he adds.\n\n“At least 10 of the top 50 game companies are considering blockchain. Triple-A games are now considering tradable items.\n\n“The CFOs at these company don’t like it. They are justifiably cautious. But development is going ahead.”",
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      "body": "When it comes to retrospectively fitting blockchain to an existing product, there are few more dynamic transitions than that being implemented by WAX.\n\nCreated by the team behind secondary game item marketplace OPSkins, WAX – formally the Worldwide Asset eXchange – is nothing less than the attempt to take the centralized OPSkins marketplace and fully decentralize it.\n\nIndeed, WAX plans to provide the technology to enable anyone to set up their own secondary game item marketplace, significantly expanding what’s already estimated to be a $5 to $50 billion market in terms of annual transaction volume.\n\n“I want WAX to create tens of thousands of mini-OPSkins,” explains president Malcolm CasSelle.\n\n“This is a marketplace-as-a-service, enabling everyone to have their own Amazon.”\n\n**Supercharging demand**\n\nAs OPSkins’ [current situation with Valve’s Steam](https://www.blockchaingamer.biz/news/3661/opskins-says-wax-built-for-the-post-valve-trading-economy/) PC game store highlights, the history of secondary item stores is something of a grey area.\n\nGame developers view them as little better than software piracy writ small, creaming off cash that’s rightfully theirs. But as demonstrated by [OPSkins’ incredibly high ranking on Trustpilot](https://uk.trustpilot.com/review/opskins.com), users love the opportunity it provides when it comes to buying and cashing in skins.\n\nWhat is certain, however, is whether or not formal secondary markets exist, players will find the ways and means to trade in-game items, EULAs or no EULAs.\n\nAnd it’s this inherent demand that will drive the WAX ecosystem. Of course, bringing such marketplaces to the blockchain – and plenty of other existing companies like Gameflip, GamerToken and Dmarket are also active in this space – adds transparency and faster and more flexible transactions and cash-out options.\n\nHence, it could be argued that if the existing users of services such as OPSkins don’t adopt blockchain item marketplaces like WAX, the entire blockchain games sector is going to have to rethink its approach.\n\n![wax-trends_750.jpg](https://cdn.steemitimages.com/DQmYCPvfLAioyNFkpUubG4GaazRGE56mqdHLFwuFT6fYQdV/wax-trends_750.jpg)\n\nAs for CasSelle, he’s bullish about the entire project.\n\n“Over the years we’ve had so many companies approaching us to white label OPSkins,” he says.\n\n“In that respect, WAX is the ultimate affiliate service and we have a long list of customers ready to use it when it’s available.”\n\n**Pushing at an open door**\n\nWAX is currently being implemented and tested in modular fashion within OPSkins, supporting the trading of items from blockchain games such as *CryptoKitties*. Given the low transaction volume currently generated by such games, it’s hardly a great test.\n\nCasSelle says there are plans afoot for WAX to launch its own non-fungible token to stress test the technology as well as to see how attractive such collectables are to existing OPSkins traders.\n\nMore generally, a recent survey suggests a broad overlap between OPSkins users and cryptocurrency holders.\n\n“We were shocked: [55% of millennials in the survey already had crypto](https://medium.com/wax-io/cryptocurrencies-are-on-track-to-dominate-online-video-gaming-and-here-are-the-numbers-that-show-cbe81dc397b0),” CasSelle says.\n\nHowever for the widespread adoption of WAX, he believes the fact it’s a blockchain project powered by its own WAX token should be invisible to users.\n\n“The desire to buy ‘that item’ using a service that is fast, cheap and immediate and in a way that delivers value will be the key,” he explains. “Not what blockchain it runs on.”\n\nInterestingly, the introduction of the new ExpressTrade instantaneous exchange protocol within the current version of OPSkins for non-blockchain game items such as *Counter-Strike: Global Offensive* skins (a key element of Valve’s beef with OPSkins) already demonstrates the speed at which WAX modules are being deployed.\n\nThe wider WAX protocol is somewhat dependent on the deployment and robustness of the underlying EOS blockchain from which it’s forked.\n\nYet despite some initial issues arising from EOS’ launch, CasSelle says WAX’s blockchain will be live on a testnet “very soon”.\n\n**Games drive demand**\n\nPerhaps the biggest issue will be how quickly the wider game industry adopts blockchain, though.\n\nJust as OPSkins’ success has piggybacked the popularity of key PC games like *CS: GO* and *Dota 2*, so WAX’s trajectory will be dependent on bigger successes than *CryptoKitties*.\n\n“Our job is to build a portfolio of blockchain games,” CasSelle agrees, saying that’s something he expects to come from what we can now consider the traditional games industry.\n\n“It is happening. At GDC 2017, I was very lonely. No-one would take a meeting. At GDC 2018, my phone ran out of battery,” he adds.\n\n“At least 10 of the top 50 game companies are considering blockchain. Triple-A games are now considering tradable items.\n\n“The CFOs at these company don’t like it. They are justifiably cautious. But development is going ahead.”",
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      "body": "San Francisco-based Endless Nameless has released a developer sandbox for *CryptoKitties* called Cheshire.\n\nLike many studios, Endless Nameless has released a dApp to capitalize on *CryptoKitties’* success – in this case *KittyRace*. It went on to enjoy a couple of weeks at the top of the blockchain gaming charts.\n\n![cryptokitties-dogcat_750-750x312.jpg](https://cdn.steemitimages.com/DQmSndNP9hmsQWP3ojFrQRq7yxVgp1K66R5nsiPiwAbfPUy/cryptokitties-dogcat_750-750x312.jpg)\n\nIn a blog post on [Medium](https://medium.com/@endless_inc/cheshire-a-cryptokitties-developer-sandbox-4f2e2936340a), the studio commented:\n\n‘A significant proportion of our engineering effort was spent mimicking *CryptoKitties’* API and smart contracts in our local development environments’. \n\nIts response? Open up a sandbox for other studios in a similar situation.\n\nBased on the local implementation of *CryptoKitties*, the system developed for *KittyRace* used a local Ethereum testnet running slightly modified versions of the *CryptoKitties'* smart contracts via Truffle Framework. This was combined with a local HTTP server running a minimal implementation of the web API and a framework for seeding the system with realistic data.\n\nThe result was Endless Nameless could simulate *KittyRace* scenarios with the same outcomes it would encounter in production, directly helping to polish the game before release.\n\nTo spur the growth of *CryptoKitties* and other NFTs, and to spare other developers from duplicating the workload, Endless Nameless has extracted and open-sourced these tools and patterns into a standalone package called Cheshire.\n\nAs the blog says, ‘Cheshire is what we wished existed when we started *KittyRace*’. This local implementation of *CryptoKitties* is intended to give developers the flexibility and control needed to rapidly iterate on a dApp.",
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      "body": "San Francisco-based Endless Nameless has released a developer sandbox for *CryptoKitties* called Cheshire.\n\nLike many studios, Endless Nameless has released a dApp to capitalize on *CryptoKitties’* success – in this case *KittyRace*. It went on to enjoy a couple of weeks at the top of the blockchain gaming charts.\n\n![cryptokitties-dogcat_750-750x312.jpg](https://cdn.steemitimages.com/DQmSndNP9hmsQWP3ojFrQRq7yxVgp1K66R5nsiPiwAbfPUy/cryptokitties-dogcat_750-750x312.jpg)\n\nIn a blog post on [Medium](https://medium.com/@endless_inc/cheshire-a-cryptokitties-developer-sandbox-4f2e2936340a), the studio commented:\n\n‘A significant proportion of our engineering effort was spent mimicking *CryptoKitties’* API and smart contracts in our local development environments’. \n\nIts response? Open up a sandbox for other studios in a similar situation.\n\nBased on the local implementation of *CryptoKitties*, the system developed for *KittyRace* used a local Ethereum testnet running slightly modified versions of the *CryptoKitties'* smart contracts via Truffle Framework. This was combined with a local HTTP server running a minimal implementation of the web API and a framework for seeding the system with realistic data.\n\nThe result was Endless Nameless could simulate *KittyRace* scenarios with the same outcomes it would encounter in production, directly helping to polish the game before release.\n\nTo spur the growth of *CryptoKitties* and other NFTs, and to spare other developers from duplicating the workload, Endless Nameless has extracted and open-sourced these tools and patterns into a standalone package called Cheshire.\n\nAs the blog says, ‘Cheshire is what we wished existed when we started *KittyRace*’. This local implementation of *CryptoKitties* is intended to give developers the flexibility and control needed to rapidly iterate on a dApp.",
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      "title": "KittyRace dev releases tools to speed CryptoKitties interoperability testing (aka The KittyVerse)"
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  "timestamp": "2018-06-19T21:09:51",
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      "author": "semperaugustus",
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      "author": "cheetah",
      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://www.kickstarter.com/projects/328862817/zombie-battleground-the-new-generation-of-ccg-tcg/description",
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      "voter": "cheetah",
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      "author": "semperaugustus",
      "body": "Loom Network is reaching out for funding for *Zombie Battleground*, its first blockchain game, and one it hopes will demonstrate to other developers the power of its Ethereum sidechain architecture.\n\nThe company has announced its much-lauded trading card game has launched a Kickstarter campaign. From now until its deadline in August, Loom aims to gain $250,000 in backing.\n\n*Zombie Battleground* is to be one of the many trading card games using blockchain. What users will find is the game’s mechanics are very similar to *Hearthstone* and *Magic: The Gathering*.\n\nUsers will have the opportunity to collect, loot and trade cards. For those who had the chance of trying the demo in May, one thing that stuck out is that it played more like a smartphone game than a blockchain one, and that for good reason.\n\n![Zombie.jpeg](https://cdn.steemitimages.com/DQmbgPWcWjUwPeJVYv3Vt5CrRVmYAJWbMri2x48b36tSToT/Zombie.jpeg)\n\nWhat sets it apart? The game will break new ground by:\n\nCertifying the rarity and count of each card in play – so there’s no stacking the deck!\nGiving you ownership of each card in your deck – real assets with real value.\nEnabling player-to-player trading and selling – skip the middleman, P2P secure trading.\nBuilding an amazing marketplace for in-game cards – trade, sell, buy in confidence.\n\nThe game also offers continued growth over its lifespan, providing its players with new features like:\n\nMore solo adventures with new cards – never stop explorin’\nNew heroes to add more styles to each element – new capabilities and powers\nAdditional elemental factions – bigger and better\n\nAccording to Loom’s Kickstarter, *Zombie Battleground* will first be released on iOS and Android. And depending on its success, Loom is considering releasing it for PC and Mac too. Then everyone can play in the zombie apocalypse!\n\nFor those interested in the project, check out the [Kickstarter](https://www.kickstarter.com/projects/328862817/zombie-battleground-the-new-generation-of-ccg-tcg/description).",
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      "author": "semperaugustus",
      "permlink": "e11-launches-cryptowars-marketplace-to-encourage-igame-item-interoperability",
      "voter": "cryptoslicex",
      "weight": 10000
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  "op_in_trx": 0,
  "timestamp": "2018-06-15T23:29:39",
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    {
      "author": "semperaugustus",
      "body": "Argentine developer Experimental (aka E11) has taken a big step towards its debut game *CryptoWars'*  release by launching what it’s calling the “Experimental Skin Marketplace”.\n\nAs with most marketplaces for unreleased games, the launch also functions as an initial item sale, as limited edition *CryptoWars* units and weapons – all ERC721 tokens – are being now sold.\n\nIn addition, if you [visit the marketplace](https://marketplace.e11.io/) (MetaMask required), you can also nab yourself a free unit.\n\n![cryptowars-marketplace_750x430.png](https://cdn.steemitimages.com/DQmPC2294CgMsvdBxVnCvGWX2iqCYdFJm9ZiTZGzCdnBEE3/cryptowars-marketplace_750x430.png)\n\nExperimental has bigger plans for the marketplace, however, as it hopes other developers will support the items it creates for its games in their games.\n\nIn order to do this, it’s proposing a protocol, which it calls the E11 Shared Protocol, defining how such items – also called Non-Fungible Tokens – should be created and managed.\n\nYou can read all about the five smart contracts that define this protocol on [Experimental’s Medium post](https://blog.e11.io/nft-interoperability-is-here-and-the-experimental-skin-marketplace-too-c70de6276a87) announcing its marketplace.",
      "json_metadata": "{\"tags\":[\"blockchain\",\"games\",\"experimental\",\"cryptowars\",\"erc721\"],\"image\":[\"https://cdn.steemitimages.com/DQmPC2294CgMsvdBxVnCvGWX2iqCYdFJm9ZiTZGzCdnBEE3/cryptowars-marketplace_750x430.png\"],\"links\":[\"https://marketplace.e11.io/\",\"https://blog.e11.io/nft-interoperability-is-here-and-the-experimental-skin-marketplace-too-c70de6276a87\"],\"app\":\"steemit/0.1\",\"format\":\"markdown\"}",
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      "permlink": "e11-launches-cryptowars-marketplace-to-encourage-igame-item-interoperability",
      "title": "E11 launches CryptoWars’ marketplace to encourage igame item interoperability"
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  "timestamp": "2018-06-15T23:11:27",
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