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      "body": "**By Melissa Gould**\n*SoWhat? Media Moments as Teachable Moments*\n*23 August 2018*\n-------\n\nAfter waiting seven months for the return of Celebrity Big Brother UK the night had finally arrived. I had anxiously waited through weeks of speculation over which “celebrities” were set to become the next ensemble of hopeful/hopeless Big Brother inmates. As the countdown to Launch Night neared its end, rumoured celebrities were replaced with confirmed bookings. \n\nCBBUK’s Season 21: Eye of the Storm was ready to make the comeback it so desperately needed after being rattled by Love Island earlier this year. \n\n![](https://cdn.steemitimages.com/DQmNdkdszHRAnEEs57tu56s62HdFQWQ5VLbdXhx4hh6he1q/image.png)\n*IMAGE: Screengrab*\n\n<h1>**THE INMATES, I MEAN HOUSEMATES!**\nCelebrities who had experienced their own media storm were the selection criteria for this year’s housemates. Anyone who has seen the show will know that the use the term ‘celebrity’ loosely. Equally the idea of a ‘storm’ was flexible and ranged from a sun-shower to a tornado. \n\nKristie Alley, 90s acting legend, Scientologist, and Trump supporter, was confirmed as one of the season’s biggest bookings. \n\nRodrigo Alves, more commonly known as the ‘Human Ken Doll’ after allegedly spent hundreds of thousands of pounds on plastic surgery, was also a confirmed booking.\n\nThen there was the usual suspects of reality stars (Love Island’s Gabby, TOWIE’S Dan, and MAFS’s Ben), TV actors (Coronation Street’s Ryan, Emmerdale’s Roxy, Bad Girls Club’s Natalie), a sports star (footballer Jermaine), a comedian (Hardeep),  a celebrity physic (Sally), a model (Chloe), and the old-guy-with-a-story-to-tell, former “Most Wanted Man”, Nick Lesson. \n\n\nTo lead the troops into the eye of the storm was Stormy Daniels, the American porn star and alleged ex-mistress of US President Donald Trump. Daniels was a confirmed booking and set to be the highest ever paid housemate with a rumoured fee of 750,000 pounds. Her storm was the most topical of all of the housemates and her name appears in the season’s theme, Stormy Daniels was going to be perfect housemate that everyone was waiting to watch.\n\nSo I waited.\n\n![](https://cdn.steemitimages.com/DQmZaxVBcxDw1vVttS9jtkJWVQs8f8Mj66HC5jRfuZ4S9a1/image.png)\n*IMAGE: Screengrab*\n\n<h1>**LAUNCH NIGHT**\nThe neon lights distracted the home audience from the struggling crowd size. Emma Willis graced the stage with beautifully wind-swept hair that was capable of creating it a media storm of its own. \n\nI knew the wait for Stormy was nearly over, so I waited, anxiously. \n\nKirstie Alley was first into the house and was followed shortly after by Corrie Street’s Ryan Thomas. It was clear he was going to be “the normal one”, and by “normal” I mean if “normal” means: the one who landed an acting gig at the age of 16 on one of Britain’s biggest television series, earned more money than he could handle, filed bankruptcy, then had to rebuild his career. Oh, and who is also good looking, comes from a well-known family, and who is already being labelled as “the bookies favourite” to win by Rylan Clark-Neal on CBB’s sideshow Celebrity Big Brother’s Bit On The Side. Then yip, he’s the “normal one”.\n\nI pretended to care about the celebrities I hadn’t heard of before, and I had a “WTF” moment when Bad Girl Natalie walked onto the stage to the late Aretha Franklin’s song R.E.S.P.E.C.T. \n\nI overlooked it, and reminded myself of the purpose of the night, to see Stormy Daniels enter the house. So, I kept waiting. \n\nThe more celebrities I watched walk into the house the closer I was to seeing Stormy Daniels.\n\nI was enough of a Big Brother fan to know that Stormy would be the last housemate to enter. The other big draw card, Kirstie Alley, was already in the house, so Stormy had to be last. \n\nSo, I waited.\n\n![kirstie alley launch night.png](https://cdn.steemitimages.com/DQmedhmR7DZ2sGgZm7uLJUniqwrgwMw7FV1HA478BQo86SU/kirstie%20alley%20launch%20night.png)\n*IMAGE: Screengrab*\n\nI waited while Roxy dramatically entered the house, going through a mild panic as she tried to figure out how to open the door. Her entrance can best be described as reminiscent of the iconic antics of Big Brother legend Nikki Grahame. But don’t worry, the fans were already on to her, trolling her online with the worst word in the Big Brother game, the dreaded F word: FAKE. \n\nI waited as Ben bounced into the house like a modern day Pete Bennett. \nAnd then, I waited some more.\n\nBut then the storm arrived! \n\nBig Brother shut the door of the Big Brother house one last time, and turned the lock.  \n\nBut there was no Stormy Daniels. \n\nInside the house, Big Brother had declared Kirstie Alley the President of the Big Brother house, and the red cloth that Emma Willis had teased us with during the house tour revealed a White House set which would become the luxury residence of President Kirstie Alley and her Vice President Ryan Thomas. \n\nThe whole show appeared custom built to be Stormy’s show. The tasks, the set design, and even the show’s theme all worked together to lure Stormy Daniels into talking about her media storm. \n\n![cbbuk white house.png](https://cdn.steemitimages.com/DQmUFGnXZZiVD4SVXwyJo3oTqJ3zupm8jyXzQCWWHci7gao/cbbuk%20white%20house.png)\n*IMAGE: Screengrab*\n\nI had a glimmer of hope. \n\nWas Stormy going to walk through the White House set door, revealing herself in some flashy number, fueling her media storm as images of her leaving the “White House” were plastered over newspapers the next day. Stormy’s entrance into the Big Brother house could have become an iconic Big Brother moment, and the perfect finish to the launch night I had waited seven months to see. \n\nNope.\n\nEmma said Goodnight, and the credits began to roll. \n\n![sowhat2.png](https://cdn.steemitimages.com/DQmW2xq6rgXRYKbSjt4YxEE73DreyZiuufnpfagxJ9Dpdfk/sowhat2.png)\n\n\nAfter seven months of waiting, I was like a love-struck teenager in the 90s, sitting by the phone, waiting for it to call. \n\nAnd that’s when the reality of the reality phenomenon set in. \n\nIt’s not the 90s, and times have changed.\n\nI’m a stay at home mum, in my 30s, drinking bourbon by myself on a Friday night, and I just got stood up by a porn star.\n<h1>\n-------\n\n![website.png](https://cdn.steemitimages.com/DQmUfwPdbPknurdhj7cmGch51qaKq4qpgNT9KUnnGS28R48/website.png)\nTHIS ARTICLE IS AN ORIGINAL CONTRIBUTION\n\nAuthor: Melissa Gould, Ph.D (AUT), MCS, BCS (Hons), BCS.\n\nFor more articles, check out:\nhttp://www.sowhat.co.nz/\nhttps://www.facebook.com/QuestionSoWhat/",
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      "body": "***ADVERTISING***\n**Veganuary: #MarketingGoals or Trivalising the Cause**\nBy Melissa Gould, at SoWhat?\nFebruary 27, 2018\n\nFood trends get a lot of traction through mainstream media.\n\nBut are food and health messages diluted by mainstream marketing strategies, or does mainstream media allow movements to speak to a larger audience?\n\nVeganuary took place last month with record numbers signing up to try veganism for the month of January. Veganism is a lifestyle that eliminates the consumption, and use, of animal products.\n\nVenganuary adopted the \"try before they buy\" marketing strategy to lure in curious individuals, many of whom vowed to commit to the vegan lifestyle after successfully completing Veganism.\n\nBut is the mainstream marketing of a health lifestyle a positive thing because it attracts a wider audience, or does it just trivalise the cause as a popular trend or fad?\n\n____\n![sowhat2.png](https://steemitimages.com/DQmbzNuMq2qcACgXvKJXohRQDAnbZsUqgZQ4diNUgZGCH2i/sowhat2.png)\n------\n THIS ARTICLE IS AN ORIGINAL CONTRIBUTION\n\nAuthor: Melissa Gould, Ph.D (AUT), MCS, BCS (Hons), BCS.\nDr Melissa Gould holds a Ph.D from the School of Communications at Auckland University of Technology in Auckland, New Zealand. Her primary research areas include media communication theory and cultural studies that examine religion, gender, childhood, and consumerism.\n\nFor more articles, check out:\nhttp://www.sowhat.co.nz/\nhttps://www.facebook.com/QuestionSoWhat/\n\nSoWhat? MEDIA MOMENTS AS TEACHABLE MOMENTS",
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      "body": "***KIDS***\n**When 'Boys' is Synonymous with 'Substance'.**\nBy Melissa Gould, at SoWhat?\nFebruary 24, 2018\n\n![happy meal dinosaur1.jpg](https://steemitimages.com/DQmU1WiRa73QkS1tHiWZSJ9HsvLVxZtppCdbXMUtxRqfuQv/happy%20meal%20dinosaur1.jpg)\n\n\nIt's takeaway night in my household. Sushi for Miss 7 and McDonalds for Master 4. And its at the McDonald's drive thru where this exchange took place. \n\nI didn't receive the standard \"Do you want a boys toy or a girls toys?\" Line at the drive thru so I was optimistic about what we would receive. I drove to the next window. I received the Happy Meal. Opened the box. A Barbie doll. ..... \n\n\"Do you have any other toys?\" I asked the worker. \n\n\"Umm do you want a boy's toy?\" She replied.\n\nI hummed and harred and then reluctantly said \"Yes\". \n\n\"But mum there's no such thing as boys toys\" Miss 7 yelled from the back seat. \n\n\n___\n***\"AT MCDONALDS, LIKE LOTS OF PLACES, 'BOYS' IS SYNONYMOUS WITH 'SUBSTANCE'   \"***\n___\n\nShe's right and I was proud of her. But I knew that at Mcdonalds (like lots of places) \"boys\" is synonymous with \"substance\" so the \"boys toy\" was almost guaranteed to have more substance than a Barbie doll. \n\n\"Would you like a dinosaur book?\" The worker asked. \n\n![happy meal dinosaur2.jpg](https://steemitimages.com/DQmb5Mukgew273KZiw7fiospmNfaZs6bta8bruWguL99PVe/happy%20meal%20dinosaur2.jpg)\n\n![happy meal dinosaur3.jpg](https://steemitimages.com/DQmQ1aBLUy6N2g9gyetT6ZMoPs8oQpTKxPGteMbWhXuMjd7/happy%20meal%20dinosaur3.jpg)\n\nUmmm of course I would, but do I have to give it to my son or can it go in my bookcase. \n\nThis Happy Meal toy made me Happy! Just sucks you have to be a boy to get it! \n\n\n\n\n____\n\n\n\n![sowhat2.png](https://steemitimages.com/DQmbzNuMq2qcACgXvKJXohRQDAnbZsUqgZQ4diNUgZGCH2i/sowhat2.png)\n------\n THIS ARTICLE IS AN ORIGINAL CONTRIBUTION\n\nAuthor: Melissa Gould, Ph.D (AUT), MCS, BCS (Hons), BCS.\nDr Melissa Gould holds a Ph.D from the School of Communications at Auckland University of Technology in Auckland, New Zealand. Her primary research areas include media communication theory and cultural studies that examine religion, gender, childhood, and consumerism.\n\nFor more articles, check out:\nhttp://www.sowhat.co.nz/\nhttps://www.facebook.com/QuestionSoWhat/\n\nSoWhat? MEDIA MOMENTS AS TEACHABLE MOMENTS",
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      "body": "***KIDS***\n**When 'Boys' is Synonymous with 'Substance'.**\nBy Melissa Gould, at SoWhat?\nFebruary 24, 2018\n\n![happy meal dinosaur1.jpg](https://steemitimages.com/DQmU1WiRa73QkS1tHiWZSJ9HsvLVxZtppCdbXMUtxRqfuQv/happy%20meal%20dinosaur1.jpg)\n\n\nIt's takeaway night in my household. Sushi for Miss 7 and McDonalds for Master 4. And its at the McDonald's drive thru where this exchange took place. \n\nI didn't receive the standard \"Do you want a boys toy or a girls toys?\" Line at the drive thru so I was optimistic about what we would receive. I drove to the next window. I received the Happy Meal. Opened the box. A Barbie doll. ..... \n\n\"Do you have any other toys?\" I asked the worker. \n\n\"Umm do you want a boy's toy?\" She replied.\n\nI hummed and harred and then reluctantly said \"Yes\". \n\n\"But mum there's no such thing as boys toys\" Miss 7 yelled from the back seat. \n\n\n___\n***\"AT MCDONALDS, LIKE LOTS OF PLACES, 'BOYS' IS SYNONYMOUS WITH 'SUBSTANCE'   \"***\n___\n\nShe's right and I was proud of her. But I knew that at Mcdonalds (like lots of places) \"boys\" is synonymous with \"substance\" so the \"boys toy\" was almost guaranteed to have more substance than a Barbie doll. \n\n\"Would you like a dinosaur book?\" The worker asked. \n\n![happy meal dinosaur2.jpg](https://steemitimages.com/DQmb5Mukgew273KZiw7fiospmNfaZs6bta8bruWguL99PVe/happy%20meal%20dinosaur2.jpg)\n\n![happy meal dinosaur3.jpg](https://steemitimages.com/DQmQ1aBLUy6N2g9gyetT6ZMoPs8oQpTKxPGteMbWhXuMjd7/happy%20meal%20dinosaur3.jpg)\n\nUmmm of course I would, but do I have to give it to my son or can it go in my bookcase. \n\nThis Happy Meal toy made me Happy! Just sucks you have to be a boy to get it! \n\n\n\n\n____\n\n\n\n![sowhat2.png](https://steemitimages.com/DQmbzNuMq2qcACgXvKJXohRQDAnbZsUqgZQ4diNUgZGCH2i/sowhat2.png)\n------\n THIS ARTICLE IS AN ORIGINAL CONTRIBUTION\n\nAuthor: Melissa Gould, Ph.D (AUT), MCS, BCS (Hons), BCS.\nDr Melissa Gould holds a Ph.D from the School of Communications at Auckland University of Technology in Auckland, New Zealand. Her primary research areas include media communication theory and cultural studies that examine religion, gender, childhood, and consumerism.\n\nFor more articles, check out:\nhttp://www.sowhat.co.nz/\nhttps://www.facebook.com/QuestionSoWhat/\n\nSoWhat? MEDIA MOMENTS AS TEACHABLE MOMENTS",
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      "body": "***KIDS***\n**When 'Boys' is Synonymous with 'Substance'.**\nBy Melissa Gould, at SoWhat?\nFebruary 24, 2018\n\n![happy meal dinosaur1.jpg](https://steemitimages.com/DQmU1WiRa73QkS1tHiWZSJ9HsvLVxZtppCdbXMUtxRqfuQv/happy%20meal%20dinosaur1.jpg)\n\n\nIt's takeaway night in my household. Sushi for Miss 7 and McDonalds for Mr 4. And its at the McDonald's drive thru where this exchange took place. \n\nI didn't receive the standard \"Do you want a boys toy or a girls toys?\" Line at the drive thru so I was optimistic about what we would receive. I drove to the next window. I received the Happy Meal. Opened the box. A Barbie doll. ..... \n\n\"Do you have any other toys?\" I asked the worker. \n\n\"Umm do you want a boy's toy?\" She replied.\n\nI hummed and harred and then reluctantly said \"Yes\". \n\n\"But mum there's no such thing as boys toys\" Miss 7 yelled from the back seat. \n\n\n___\n***\"AT MCDONALDS, LIKE LOTS OF PLACES, 'BOYS' IS SYNONYMOUS WITH 'SUBSTANCE'   \"***\n___\n\nShe's right and I was proud of her. But I knew that at Mcdonalds (like lots of places) \"boys\" is synonymous with \"substance\" so the \"boys toy\" was almost guaranteed to have more substance than a Barbie doll. \n\n\"Would you like a dinosaur book?\" The worker asked. \n\n![happy meal dinosaur2.jpg](https://steemitimages.com/DQmb5Mukgew273KZiw7fiospmNfaZs6bta8bruWguL99PVe/happy%20meal%20dinosaur2.jpg)\n\n![happy meal dinosaur3.jpg](https://steemitimages.com/DQmQ1aBLUy6N2g9gyetT6ZMoPs8oQpTKxPGteMbWhXuMjd7/happy%20meal%20dinosaur3.jpg)\n\nUmmm of course I would, but do I have to give it to my son or can it go in my bookcase. \n\nThis Happy Meal toy made me Happy! Just sucks you have to be a boy to get it! \n\n\n\n\n____\n\n\n\n![sowhat2.png](https://steemitimages.com/DQmbzNuMq2qcACgXvKJXohRQDAnbZsUqgZQ4diNUgZGCH2i/sowhat2.png)\n------\n THIS ARTICLE IS AN ORIGINAL CONTRIBUTION\n\nAuthor: Melissa Gould, Ph.D (AUT), MCS, BCS (Hons), BCS.\nDr Melissa Gould holds a Ph.D from the School of Communications at Auckland University of Technology in Auckland, New Zealand. Her primary research areas include media communication theory and cultural studies that examine religion, gender, childhood, and consumerism.\n\nFor more articles, check out:\nhttp://www.sowhat.co.nz/\nhttps://www.facebook.com/QuestionSoWhat/\n\nSoWhat? MEDIA MOMENTS AS TEACHABLE MOMENTS",
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      "body": "***KIDS***\n**BARBIE NEWS! Barbie Has Undergone Another Makeover.**\nBy Melissa Gould, at *SoWhat?*\nFebruary 22, 2018\n\n------------\n\n\n![tomb raider barbie2.jpg](https://steemitimages.com/DQmcVn5Jcrg45YwvKekLJikXPocTpaWdPksHbsfhfaiSrLF/tomb%20raider%20barbie2.jpg)\n*Photo Credit: Mattel*\n\nMattel has revealed a new look for Barbie.  The Tomb Raider Barbie Doll will be released in March, with pre-sales available now. Barbie's new look is sure to get people talking - she is no stranger to controversy, in fact, for some she epitomises it. \n\nThe original design for Barbie was based on the German call girl Lilli, a comic character. Her representation was dictated by stereotypical gender roles, and an unrealistic aesthetic. \n\nThe latest Barbie design glorifies the mass-murdering action character Lara Croft and markets the character for younger audiences.\n\n\n\n***Some argue that Barbie is becoming more progressive, would you?***\n\n![tomb raider barbie.jpg](https://steemitimages.com/DQmSG9tMd45REcGEpxEv24zAWh2yaCdjrYQwhX73KymFLS2/tomb%20raider%20barbie.jpg)\n*Photo Credit: Mattel*\n\n\n\n\n____\n\n\n\n![sowhat2.png](https://steemitimages.com/DQmbzNuMq2qcACgXvKJXohRQDAnbZsUqgZQ4diNUgZGCH2i/sowhat2.png)\n------\n THIS ARTICLE IS AN ORIGINAL CONTRIBUTION\n\nAuthor: Melissa Gould, Ph.D (AUT), MCS, BCS (Hons), BCS.\nDr Melissa Gould holds a Ph.D from the School of Communications at Auckland University of Technology in Auckland, New Zealand. Her primary research areas include media communication theory and cultural studies that examine religion, gender, childhood, and consumerism.\n\nFor more articles, check out:\nhttp://www.sowhat.co.nz/\nhttps://www.facebook.com/QuestionSoWhat/\n\nSoWhat? MEDIA MOMENTS AS TEACHABLE MOMENTS",
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      "body": "***KIDS***\n**BARBIE NEWS! Barbie Has Undergone Another Makeover.**\nBy Melissa Gould, at *SoWhat?*\nFebruary 22, 2018\n\n------------\n\nMattel has revealed a new look for Barbie.  The Tomb Raider Barbie Doll will be released in March, with pre-sales available now. Barbie's new look is inevitably going to get people talking - she is no stranger to controversy, in fact, for some she epitomises it. \n\n![tomb raider barbie.jpg](https://steemitimages.com/DQmSG9tMd45REcGEpxEv24zAWh2yaCdjrYQwhX73KymFLS2/tomb%20raider%20barbie.jpg)\n*Photo Credit: Mattel*\n\nThe original design for Barbie was based on the German call girl Lilli, a comic character. Her representation was dictated by stereotypical gender roles, and an unrealistic aesthetic. \n\nThe latest Barbie design glorifies the mass-murdering action character Lara Croft and markets the character for younger audiences.\n\n\n\n***Some argue that Barbie is becoming more progressive, would you?***\n\n\n____\n\n\n\n![sowhat2.png](https://steemitimages.com/DQmbzNuMq2qcACgXvKJXohRQDAnbZsUqgZQ4diNUgZGCH2i/sowhat2.png)\n------\n THIS ARTICLE IS AN ORIGINAL CONTRIBUTION\n\nAuthor: Melissa Gould, Ph.D (AUT), MCS, BCS (Hons), BCS.\nDr Melissa Gould holds a Ph.D from the School of Communications at Auckland University of Technology in Auckland, New Zealand. Her primary research areas include media communication theory and cultural studies that examine religion, gender, childhood, and consumerism.\n\nFor more articles, check out:\nhttp://www.sowhat.co.nz/\nhttps://www.facebook.com/QuestionSoWhat/\n\nSoWhat? MEDIA MOMENTS AS TEACHABLE MOMENTS",
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      "body": "Misterland has just announced that Little Miss Inventor will join the Mr Men community on March 8, 2018. Created as a positive role model for young girls and encouraging girl’s interest in STEM, Little Miss Inventor’s due date coincides with International Women’s Day, British Science Week, (and my birthday!).\n\nLittle Miss Inventor will be the 36th Little Miss character in a population of over 90 Mr Men and Little Miss characters. Mr Tickle was the first member of Misterland. He was created by Roger Hargreaves in 1971 when his son asked him what a tickle looks like. The first female character, Little Miss Bossy, wasn’t created until 1981. \n\n![little miss inventor 1.png](https://steemitimages.com/DQmNNdBo9gTvowpAbeuuYiLMrbYs5rUDb2NxfdMuG8pxzZp/little%20miss%20inventor%201.png)\n\n\nLittle Miss Inventor is described as *\"intelligent, ingenious and inventive. Her brain is full of ideas, which she turns into extraordinary inventions in a shed at the bottom of her garden. As well as inventing things for herself, she also invents things for her friends, whether it’s a chatter-natter hat for Little Miss Chatterbox or a back-pack-snack-attack fridge for Mr. Greedy.\"* (R1)\n\nAdam Hargreaves, creator of Little Miss Inventor and son of the original Mr Men creator, said *\"it’s also been nice to write a story that promotes a positive role model and to challenge a stereotype, if only in a small way.\"* (R1)\n\n<H1>\nThere seems to be two types of reactions to Little Miss Inventor. First, there are those that perceive Little Miss Inventor to be the very character that the series needs to smash the Misterland patriarchy and encourage girls to get into STEM. And then there are those who have no interest in the Mr Men series (often stemming from their anger of the misogynist narratives embraced by the stories). \n<H1>\n\n![sowhat2.png](https://steemitimages.com/DQmbzNuMq2qcACgXvKJXohRQDAnbZsUqgZQ4diNUgZGCH2i/sowhat2.png)\n*Those who like the book will embrace it, and those who don’t will carry on. No harm done.*\n\nBut this announcement, and the responses to it, got me thinking... \n_____________________\n***What happens when we pause, step back, and deconstruct Little Miss Inventor? Is she really going to be the next positive role model for little girls around the world?***\n_____________________\nI wanted to know how a child might respond to Little Miss Inventor, so I decided to have a chat with my 6 year old daughter. We pulled together our Mr Men and Little Miss collection from the bookcase that we had accumulated mainly from gifts and the odd one from when they were part of the McDonald’s Happy Meal. (As a side note,  we were still asked at McDonald's if we wanted a ‘boy toy’ or a ‘girl toy’, and received a book where the title character's gender matched that of the toy we requested. The assumption, I assume, being that boy’s don’t like to read stories about girls, and if we don’t give the Little Miss books to the girl customers then who is going to read them)\n\n\nI began the conversation with my daughter by showing her this image:\n![little miss inventor 2.png](https://steemitimages.com/DQmbFkXJAtbLzBZpG5BGvk5gVVeRjDPjhUN4u6VMDbKaBnG/little%20miss%20inventor%202.png)\n\nI made sure that the character’s name was not visible and that I didn’t use any pronouns to indicate the character’s gender. \n\nI explained to my daughter that there was going to be a new character in the series and suggested we guess what the character’s name might be. \n\nShe responded: \n“He’s Mister..... Mr. Creative, Mr. Hypothesis, Mr. Experiment, Mr Fix-It, Mr. Builder. It always has to be a Mister”\nMe: Why?\nDaughter: Because he’s a boy..... Because every book with a boy on it is a Mister. \nMe: How do you know it is a boy?\nDaughter: I just think it is.\nMe: Why? Are there books (in the series) that are about girls too?\nDaughter: Yes.\nMe: So, what makes you think it’s a boy?\nDaughter: Because we saw on thee books there are more green boys then green girls.\n\n![little miss inventor 3.png](https://steemitimages.com/DQmUcVmtLhCiwE58cwdCLUiwdTe6ZpNa2N3a5CfVwo5hfiB/little%20miss%20inventor%203.png)\nSo we did the math:\n5 out of 46 Mr Men are green \n1 out of 17 Little Miss are green (in the Little Miss Library)\n\n![little miss inventor 4.png](https://steemitimages.com/DQmNkTCDuGqNGAZE6iwCbdEyTPiUnGWVbeVCXG6kevKGK5w/little%20miss%20inventor%204.png)\n\nYes, these are the proper numbers because we were only working on the books that we had and not the entire series. Nonetheless her comments had revealed some interesting points: \n1) There is a disproportionate number of male and female characters in the series.\n2) Green was typically attributed to male characters. \n3) The way characters are represented determines how she understands who the characters are!\n\n<H1>**A LITTLE MISS??...**\nMe: So, what if the character is a girl, what do you think she might be called?\nDaughter: Mrs. Creative, Mrs...Everything I told you before but just Mrs. at the front. Oh, or Mrs. Fancy, Mrs. Cool, Mrs. \nMessy (cause you can be messy in art work), Mrs. Perfect Builder.\nMe: What makes you think it’s a girl?\nDaughter: *silence*.... *more silence*\nMe: Ok, final decision: Who is this character?\nDaughter: I definitely think it’s a boy. Mr Creative.\nMe: Ok, one last thing. Why do you think there is stuff in the character’s hair?\nDaughter: Ummm, might be a builder and put there to hold stuff. Oh and did you know that girls can put pencils in their hair to hold so they can do stuff.\n\n<H1>**THE BIG REVEAL**\nMe: Ok, here we go.... Introducing Little Miss Inventor!\n*Daughter laughs* *I’m surprised*\nMe: Why are you laughing? \nDaughter: Because if she was Little Miss Invented then she would have just been invented!\nMe: *mind blown* Good point. What else are you thinking?\nDaughter: She sort of looks like a clown. I like her inventing things. I think she could invent something to pop balloons and the kids would be laughing. \nMe: And what do you think her book might be about?\nDaughter: About clowns, inventing. Maybe she builds stuff like clowns and aeroplanes. \nMe: Would you read it?\nDaughter: Pretty sure.\n\n ![sowhat2.png](https://steemitimages.com/DQmbzNuMq2qcACgXvKJXohRQDAnbZsUqgZQ4diNUgZGCH2i/sowhat2.png)\n___\n**How did we go from Mr/Little Miss Hypothesis to a clown?**\n___\n It all comes down to how we construct meaning using based on how characters are represented through a combination of signs. How we think about and make sense of a character is based on a series of decisions made when the character is created. The decisions about how a character looks, and equally how a character doesn’t look, guide our understanding of who a character is.\n\nWhat do the choices in the representation of Little Miss Inventor communicate to us?\nMy mind races with questions:\n•\tWhy short hair not long hair, bald, or medium length?\n•\tWhy curly hair not wavy or straight hair?\n•\tWhy a spanner and pencils in her hair, not a bow, headband, crown, or just hair?\n•\tWhy green hair, not pink, blue, yellow, or red?\n•\tWhy an inventor not a scientist, student, or worker?\n•\tWhy glasses not no glasses?\n•\tWhy does the character have 'nerd' attributes, glasses, “uncool” hair etc.\n•\tWhy does she have a spanner in her hair? Is this a sign of incompetence? A ‘mad scientist’ perhaps?\n•\tWhy are so many traditionally boy codes used to represent a girl?\n\nConsider then, for a moment, how we, or more importantly a child, might respond if the way Little Miss Inventor was represented was altered, even just slightly.\n\n\nIt is admirable that a character was created to be a positive role model for girl, but is good intentions enough? Should we be demanding more? \n\nWhy is she still a “Little Miss”? (which sounds so bratty to me). Yes, I understand the branding of the books, but if this character is about progress then why isn’t she a **Mrs Inventor** (to indicate she is an adult of equal importance to the Mr Men characters), or a **Ms. Inventor**(to indicate that her marital status isn’t important to her public identity).  \n\nWhy is her age and marital status or in fact her gender even important to our understanding of her as a character?\n\nWhy can’t the character be a **Dr.**, or a **Professor**? Or why not **The Inventor**? \n\n___\n**What I know for sure is that Little Miss Inventor is actually Little Miss Problematic**\n___\n\n\n     THIS ARTICLE IS AN ORIGINAL CONTRIBUTION\n\nAuthor: Melissa Gould, Ph.D (AUT), MCS, BCS (Hons), BCS.\nDr Melissa Gould holds a Ph.D from the School of Communications at Auckland University of Technology in Auckland, New Zealand. She worked as a Media and Communications Lecturer at the School, and now works as an independent researcher and writer. Her primary research areas include media communication theory and cultural studies that examine religion, gender, childhood and consumerism.\n\nhttp://www.sowhat.co.nz/  \nhttps://www.facebook.com/QuestionSoWhat/\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nReferences: \nR1: https://www.egmont.co.uk/blog/little-miss-inventor-joins-mr-men-little-misses/",
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      "body": "For more articles that by \n\nSoWhat?  MEDIA MOMENTS AS TEACHABLE MOMENT\n\nlike, share, connect and follow SoWhat? at www.sowhat.co.nz  and on facebook: https://www.facebook.com/QuestionSoWhat/",
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      "author": "sowhat",
      "body": "Thanks @dailypoetry glad you enjoyed the article",
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      "author": "dailypoetry",
      "body": "Thanks for sharing :-) @sowhat   I am following. Best of Luck !",
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      "body": "@@ -6873,17 +6873,17 @@\n RE BACK \n-I\n+O\n NTO ITSE\n",
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