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      "body": "Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s only becoming more relevant. \n\n![1_3_rankbrain-process.png](https://steemitimages.com/DQmYFuL9uh2djW6Z2zNi7VTiZks1yZsrGyVnNwrLy5eUk1N/1_3_rankbrain-process.png)\n\n*image source: asturseo*\n\nSince optimizing for RankBrain is a must, I will be briefly breaking down Google’s RankBrain algorithm in 3 sections. Enjoy!\n\n### 1. How Google RankBrain Works\n\nIt may seem difficult to optimize for Google RankBrain, but that doesn't mean it's impossible. \n\nGoogle RankBrain has two main tasks:\n- Observing and understanding search queries (keywords)\n- Measure how users interact with the results (user satisfaction)\n\nSpecifically, it’s looking at:\n\nBounce Rate\nOrganic Click-Through-Rate\nDwell Time\n\n### 2. Keys to Keyword Optimization and Research \n \n- Forget about Long Tail Keywords (They are now obsolete)\n- Optimize around medium tail keywords\n\nHere's a great example. The middle terms are Medium Tail Keywords. \n\n![3_4_medium-tail-keywords.png](https://steemitimages.com/DQmSetcMpyDS6v2AaVmwjjpsivpcDfVaKdx8zmogSaTNv6b/3_4_medium-tail-keywords.png)\n\n*image source: backlinko*\n\nDr. Pete Meyers of [Moz](https://moz.com/blog/tactical-keyword-research-in-a-rankbrain-world) notes that Google is now able to deliver results based not so much on specific keywords, but concepts. His advice for rethinking keywords comes down to three basic steps:\n\n> Gather keywords, group keywords into clusters, and generate exemplars — Another way to think of this process is that we’re grouping keywords into concepts, and then converting each concept back into a representative keyword/phrase: Keyword –> Concept –> Keyword. The result is a specific search phrase to target, but that phrase represents potentially dozens or hundreds of similar keywords. \n\n*[Keywords have changed, and Google RankBrain is accelerating and sealing that change. If you haven’t been on board, it’s time.](https://searchengineland.com/5-ways-seo-experts-say-optimize-rankbrain-273458)*\n\n### 3.Content Optimization to reduce bounce rate\n\nNow, let's imagine everything is aligned. What's next? Well, you still need to optimize content accordingly. Show Google that your result meets users expectations.  And the best way to do that? Focus on enhancing your dwell time. *[Dwell time is the amount of time a Google searcher spends on your site after clicking on your result](https://backlinko.com/google-rankbrain-seo?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com#chapter2).*\n\nLonger Content=better Dwell Time. \n\n![google-brain-ai-rankbrain2-ss-1920-800x450.jpg](https://steemitimages.com/DQmSwYwTLS39PQvqczgyrD27uDbMR1Gu6vba39riQESK8T3/google-brain-ai-rankbrain2-ss-1920-800x450.jpg)\n\n## ANSWER QUESTIONS NOW! \n\nPeople don't want to scroll down to read your content. Spend more time on your intros and work on your headlines. \n\nNote that if Google realizes that users quickly leave a site to click on a different search result, that sends a strong message to Google: \"That page is bad!\".\n\nWhat’s the #1 tactics that you’re seeking to implement? Are you focusing on improving your content’s Dwell Time? Let me know your thoughts by leaving a comment below! xx, wittydoll",
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      "body": "Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s only getting more relevant. \n\n![1_3_rankbrain-process.png](https://steemitimages.com/DQmYFuL9uh2djW6Z2zNi7VTiZks1yZsrGyVnNwrLy5eUk1N/1_3_rankbrain-process.png)\n\n*image source: asturseo*\n\nSince optimizing for RankBrain is a must, I will be briefly breaking down Google’s RankBrain algorithm in 3 sections. Enjoy!\n\n### 1. How Google RankBrain Works\n\nIt may seem difficult to optimize for Google RankBrain, but that doesn't mean it's impossible. \n\nGoogle RankBrain has two main tasks:\n- Observing and understanding search queries (keywords)\n- Measure how users interact with the results (user satisfaction)\n\nSpecifically, it’s looking at:\n\nBounce Rate\nOrganic Click-Through-Rate\nDwell Time\n\n### 2. Keys to Keyword Optimization and Research \n \n- Forget about Long Tail Keywords (They are now obsolete)\n- Optimize around medium tail keywords\n\nHere's a great example. The middle terms are Medium Tail Keywords. \n\n![3_4_medium-tail-keywords.png](https://steemitimages.com/DQmSetcMpyDS6v2AaVmwjjpsivpcDfVaKdx8zmogSaTNv6b/3_4_medium-tail-keywords.png)\n\n*image source: backlinko*\n\nDr. Pete Meyers of [Moz](https://moz.com/blog/tactical-keyword-research-in-a-rankbrain-world) notes that Google is now able to deliver results based not so much on specific keywords, but concepts. His advice for rethinking keywords comes down to three basic steps:\n\n> Gather keywords, group keywords into clusters, and generate exemplars — Another way to think of this process is that we’re grouping keywords into concepts, and then converting each concept back into a representative keyword/phrase: Keyword –> Concept –> Keyword. The result is a specific search phrase to target, but that phrase represents potentially dozens or hundreds of similar keywords. \n\n*[Keywords have changed, and Google RankBrain is accelerating and sealing that change. If you haven’t been on board, it’s time.](https://searchengineland.com/5-ways-seo-experts-say-optimize-rankbrain-273458)*\n\n### 3.Content Optimization to reduce bounce rate\n\nNow, let's imagine everything is aligned. What's next? Well, you still need to optimize content accordingly. Show Google that your result meets users expectations.  And the best way to do that? Focus on enhancing your dwell time. *[Dwell time is the amount of time a Google searcher spends on your site after clicking on your result](https://backlinko.com/google-rankbrain-seo?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com#chapter2).*\n\nLonger Content=better Dwell Time. \n\n![google-brain-ai-rankbrain2-ss-1920-800x450.jpg](https://steemitimages.com/DQmSwYwTLS39PQvqczgyrD27uDbMR1Gu6vba39riQESK8T3/google-brain-ai-rankbrain2-ss-1920-800x450.jpg)\n\n## ANSWER QUESTIONS NOW! \n\nPeople don't want to scroll down to read your content. Spend more time on your intros and work on your headlines. \n\nNote that if Google realizes that users quickly leave a site to click on a different search result, that sends a strong message to Google: \"That page is bad!\".\n\nWhat’s the #1 tactics that you’re seeking to implement? Are you focusing on improving your content’s Dwell Time? Let me know your thoughts by leaving a comment below! xx, wittydoll",
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      "body": "The Internet of Things has drastically changed the way buyers make purchase decisions. \n\nFor any real estate business, property owners, as well as manager of real estate (warehouses, office spaces and retail) seeking to succeed in the digital arena, *I believe its crucial to focus on exploring the limitations of high-technologies and what alternatives will arise with IoT improvements.*\n\n### Real Estate Needs a Digital Transformation\n\nReal estate companies, get another chance to rewrite how luxury is consumed--- many developers are already riding the tech wave.\n\n> As we move into 2018, \nConsumers will keep driving innovation\nIoT and blockchain technology will keep merging. \n\n### Can a virtual walkthrough make a difference? \n\nNeedless to say,  IoT is hot... and it's only getting hotter for real estate developers. Having a solid online presence is considered the next best brand building technique and developers surely need a strong and reputable identity. \n\nHeres a peek of a few drone shots when visiting a potential client in Jalisco, seeking to generate quality leads: \n\n\n![10.jpg](https://steemitimages.com/DQmWy49HEVCpmU3SH4kWfv5xCt1Mhu9bZSzxg5yiYant3iA/10.jpg)\n\n*With my team, we suggested VR and drone filmmaking to revamp his digital identity.*\n\n\n![12.jpg](https://steemitimages.com/DQmfTLudYCn6dN6xKaPKS8XrHKddxjcn7FWFGTtoZYVcjkw/12.jpg)\n\n*I believe video is ideal to provide virtual model tours and property owner testimonials.\n\n![8.jpg](https://steemitimages.com/DQmdrMuddns2xb869qWrPK7dv5kU8sguJo21wTb352tKfxB/8.jpg)\n\n*We also suggested interactive maps showing new properties and community amenities.*\n\n![1 (1).jpg](https://steemitimages.com/DQmRFa2oBBaDxn75URVZuXDsvwiYaktkuezCwSxFmXtr5b9/1%20(1).jpg)\n\n### Good digital campaigns are cost-efficient \n& they bring the following benefits: \n\n- Amplification. Considering the numerous real estate projects that vary in location, size, and price, hiring the best digital marketers allows you amplify your overall reach and even personalize such goal towards a specific niche.\n\n- Predictive Analytics. Digital marketing offers several ways to keep track of performance in the competitive marketplace, making it easier for real estate developers determine what works best and what customers like or dislike.\n\n- Solid brand identity. To succeed in this vast industry, it is relevant to have a strong real estate brand identity. A solid social media presence offers developers a unique way to connect with their audience.  About 19% of business respondents to one Forrester survey reported using the IoT already, but a staggering 28% also reported that they planned to adopt IoT usage in their business operations in the near future.\n\n### Capitalize your market share\nAs an entrepreneur, real estate developer or IoT expert, how are you taking benefit of what the digital space has to offer? \n\nThe opinions expressed here are my own, I truly appreciate your comments. \n\n Thanks for reading and if you find this post helpful please upvote. :) Looking fwd to your comments! xx, wittydoll!",
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      "body": "The Internet of Things has drastically changed the way buyers make purchase decisions. \n\nFor any real estate business, property owners, as well as manager of real estate (warehouses, office spaces and retail) seeking to succeed in the digital arena, *I believe its crucial to focus on exploring the limitations of high-technologies and what alternatives will arise with IoT improvements.*\n\n### Real Estate Needs a Digital Transformation\n\nReal estate companies, get another chance to rewrite how luxury is consumed--- many developers are already riding the tech wave.\n\n> As we move into 2018, \nConsumers will keep driving innovation\nIoT and blockchain technology will keep merging. \n\n### Can a virtual walkthrough make a difference? \n\nNeedless to say,  IoT is hot... and it's only getting hotter for real estate developers. \n\nHaving a solid online presence is considered the next best brand building technique and developers surely need a strong and reputable identity. \n\nHeres a peek of a few drone shots when visiting a potential client in Jalisco, he was seeking to generate quality leads: \n\n\n![1 (1).jpg](https://steemitimages.com/DQmRFa2oBBaDxn75URVZuXDsvwiYaktkuezCwSxFmXtr5b9/1%20(1).jpg)\n\n*With my team, we suggested VR and drone filmmaking to revamp his digital identity.*\n\n\n![12.jpg](https://steemitimages.com/DQmfTLudYCn6dN6xKaPKS8XrHKddxjcn7FWFGTtoZYVcjkw/12.jpg)\n\n*I believe video is ideal to provide virtual model tours, testimonials and interactive maps showing new properties and community amenities.*\n\n![9.jpg](https://steemitimages.com/DQmV98g3zTd7uzZofnwdT7pg6CCiL5bVK1a56M1Wbws8HZd/9.jpg)\n\n### Good digital campaigns are cost-efficient \n& they bring the following benefits: \n\n- Amplification. Considering the numerous real estate projects that vary in location, size, and price, hiring the best digital marketers allows you amplify your overall reach and even personalize such goal towards a specific niche.\n\n- Predictive Analytics. Digital marketing offers several ways to keep track of performance in the competitive marketplace, making it easier for real estate developers determine what works best and what customers like or dislike.\n\n- Solid brand identity. To succeed in this vast industry, it is relevant to have a strong real estate brand identity. A solid social media presence offers developers a unique way to connect with their audience.  About 19% of business respondents to one Forrester survey reported using the IoT already, but a staggering 28% also reported that they planned to adopt IoT usage in their business operations in the near future.\n\n### Capitalize your market share\nAs an Entrepreneur or IoT expert, how are you taking benefit of what the digital space has to offer? The opinions expressed here are my own, I truly appreciate your comments. \n\n Thanks for reading and if you find this post helpful please upvote. :) Looking fwd to your comments! xx, wittydoll!",
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      "body": "Hello everyone! \n\nFirstly I would like to thanks steemit, for providing this amazing blockhain-enabled platform. When reading on steemit, we're thinking and reading with other steemians-- while some share our perspective, others differ (which makes us even smarter). \n\nMuch respect  @teamsteem , @terrybrock , @gold84 , @aggroed , @lukestokes , @steempower , @blocktrades , @timcliff , @stephenkendal , @starkerz , @cryptographic , @originate , @fabiyamada , @penguinpablo , @donkeypong , @steevc , @rulesforrebels , @roadscape , @firepower to name a few steemians, since I wouldn't have discovered this fab universe without their help. \n\n### A JOY TO USE\n\nThe concept of blockchain is truly revolutionary. One of the great things about steemit: it strives to be as simple and straightforward as possible. Above all, it's a joy to use. It fosters connection and community. This is one of the reasons I'm so attracted to it. What can I say... The more I learn, the more I enjoy it.  :) \n\n### JUST A QUICK BACKGROUND \n\nIn 2009, I would write 50 articles daily to pay University. I explored the content marketing industry upside down. My content has been sold all over USA, México, India, etc.  \n\nToday, I ran my creative agency and typically collaborate with big corporations, startups, creators, non-profits and socially conscious for-profits to create measurable value. \n\n ### About NeverCheat \n\n[NeverCheat](nevercheat.com) aimed to deliver quality and smart content services to boost business growth. \n\n![1383512_489351941162718_1994916105_n.png](https://steemitimages.com/DQmUMaYNBgvA3ypRTfdbtXwuVKsCXN3S9hCKiNz8VwYFNwu/1383512_489351941162718_1994916105_n.png)\n\nWhen looking to my attempt to launch NeverCheat in 2012, I discovered the downside quickly.  Actually, the funny part is... I was pretty confident that it would be a success, when I decided to postpone the project.\n\n## Main reasons:    \n\n1. I was 22 yrs old, a perfectionist and so I wanted to built the best thing I could without even knowing whether the market was ready or not. \n2. The ecommerce channel lacked advanced features\n\n### SEAMLESS INTEGRATIONS FOR SUCCESS\n\nI wanted to integrate real-time transactions, a system architecture allowing live transactions. An agile UX interface with an outstanding omnichannel.  \n\n### Yet, I let growth exceed my own ability to fund it and I was multi-tasking.\n\nI didn't want to seek outside funding... I believe it's a sign of a flawed business model, I wanted to prove myself it worked. It’s worth the extra effort to find the right people. \n\nAfter this lesson, I started to experiment with a few cross-disciplinary tactics to build solid product ecosystems. This is how after several cases studies, in Nov 2014, I founded [txt-ly](http://txt-ly.com) with the mission to create measurable value. \n\nThus, for anyone looking for a humble suggestion, I would say: \n\n> *Replace the \"I will build a platform first and ask customers about it later\" for \"do what you can, with what you have, here and now\" ... and the extraordinary will unleash.*\n\n![wittydollsteemit.png](https://steemitimages.com/DQmRWrtqaA8BA6zQdNUuemFhahYDeM9u9noMmpovFnwKur9/wittydollsteemit.png)\n\nI have now learned to optimize and focus on customer delight reducing the sales cycle organically. My approach is on driving sustainable growth to increase ROI. \n\nIn my next post, I will discuss a few reasons on why I truly believe in the potential of Blockchain-enabled eCommerce. \n\n[*Be wary of those who haven't failed - or claim they haven't.*](https://www.entrepreneur.com/article/296940)\n\n> “The journey of the entrepreneur is very much about mindset and how you interact with change. It’s an up-and-down journey that has a lot of turns,” says Tiah Goldstein, a startup advisor who runs FuckUp Nights on the Gold Coast. “And if you think that nobody else has failed along the journey, you’re wrong.”   \n\nFailures do help build our character. I'm proud to say I spent 8+ years covering the advertising and digital media industry, exploring how to enrich's peoples life through genuine cross-media tactics. \n\nI'm 100% committed to making mistakes and learning lessons from others as well. Hope you enjoyed my post! Looking fwd to your comments. xx, wittydoll",
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      "body": "Hi beautiful people! This post is dedicated to all travel enthusiasts. \n\n![witty.jpg](https://steemitimages.com/DQmQ39SDwBMhppPQkW6PSUNggkLrij55AKHUR6543JDG7aX/witty.jpg)\n\n*Enjoying beautiful [Guanacaste, CR](https://www.govisitcostarica.co.cr/region/guanacaste/guanacaste.asp) with my Bolivian friend flor.* \n\nCosta Rica is full of pristine beaches, lush rain forests, and a plethora of wildlife like sea turtles. Certainly ah-mazing!\n\n![19488630_10154475878697121_8678136598579396401_o.jpg](https://steemitimages.com/DQmc642bfs7gGR8zkt1iJbSZnTGLR1Qks79JHyjL7vV57VF/19488630_10154475878697121_8678136598579396401_o.jpg)\n\n*Magical [Manuel Antonio National Park](https://manuelantoniopark.com) ... breathtaking atmosphere.   It's the quintessential Costa Rica natural paradise where the beach meets the rainforest. Expect to stumble upon howler monkeys and tropical birds :)*\n\n![15727320_10153998590567121_6493727515624169407_n.jpg](https://steemitimages.com/DQmVDe56rjQuEFqrCaXc9CijDDh5yqp7wfhXJcCq1GNd4Gw/15727320_10153998590567121_6493727515624169407_n.jpg)\n\n*I would wake up every morning 5.30 am, go for a run and enjoy majestic views full of wonderful nature like this immense tree. :)*\n\n![17265187_10154175795492121_6584819472089933252_n.jpg](https://steemitimages.com/DQmT2vcSUrjHRvCEfz9uhdBKWU94fHzEeEhDGukFf7RFcjn/17265187_10154175795492121_6584819472089933252_n.jpg)\n\nDefinitely the best ginger ever and delicious broccoli. Yes, one of the many benefits of Costa Rica’s natural resources is the alternative to cultivate and grow organic products. \n\n## Taste unknown fruits\n\nI personally love going to the market and enjoy all those beautiful colors and smells. Try new food and exotic fruits. It's delicious!\n\n\n![Pitangas.png](https://steemitimages.com/DQmYMEJquKjCDPo8WL134oufdSj4vJD1LDGtMN5tXjpMPQH/Pitangas.png)\n\n\n## When is the best time for a trip to Costa Rica?\nThe most popular time to visit CR is during the dry season from Dec to April, yet, if you enjoy less crowded months, you might wanna consider traveling from May to Nov (expect daily showers). \n\nReady for your next wanderlust? Just keep your senses open. Enjoy! \n\nxx, wittydoll",
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      "body": "Hi beautiful people! This post is dedicated to all travel enthusiasts. \n\n![witty.jpg](https://steemitimages.com/DQmQ39SDwBMhppPQkW6PSUNggkLrij55AKHUR6543JDG7aX/witty.jpg)\n\n*Enjoying beautiful [Guanacaste, CR](https://www.govisitcostarica.co.cr/region/guanacaste/guanacaste.asp) with my Bolivian friend flor.* \n\nCosta Rica is full of pristine beaches, lush rain forests, and a plethora of wildlife like sea turtles. Certainly ah-mazing!\n\n![19488630_10154475878697121_8678136598579396401_o.jpg](https://steemitimages.com/DQmc642bfs7gGR8zkt1iJbSZnTGLR1Qks79JHyjL7vV57VF/19488630_10154475878697121_8678136598579396401_o.jpg)\n\n*Magical [Manuel Antonio National Park](https://manuelantoniopark.com) ... breathtaking atmosphere.   It's the quintessential Costa Rica natural paradise where the beach meets the rainforest. Expect to stumble upon howler monkeys and tropical birds :)*\n\n![15727320_10153998590567121_6493727515624169407_n.jpg](https://steemitimages.com/DQmVDe56rjQuEFqrCaXc9CijDDh5yqp7wfhXJcCq1GNd4Gw/15727320_10153998590567121_6493727515624169407_n.jpg)\n\n*I would wake up every morning 5.30 am, go for a run and enjoy majestic views full of wonderful nature like this immense tree. :)*\n\n![17265187_10154175795492121_6584819472089933252_n.jpg](https://steemitimages.com/DQmT2vcSUrjHRvCEfz9uhdBKWU94fHzEeEhDGukFf7RFcjn/17265187_10154175795492121_6584819472089933252_n.jpg)\n\nDefinitely the best ginger ever and delicious broccoli. Yes, one of the many benefits of Costa Rica’s natural resources is the alternative to cultivate and grow organic products. \n\n## Taste unknown fruits\n\nI personally love going to the market and enjoy all those beautiful colors and smells. Try new food and exotic fruits. It's delicious!\n\n\n![Pitangas.png](https://steemitimages.com/DQmYMEJquKjCDPo8WL134oufdSj4vJD1LDGtMN5tXjpMPQH/Pitangas.png)\n\n\n## When is the best time for a trip to Costa Rica?\nThe most popular time to visit CR is during the dry season from Dec to April, yet, if you enjoy less crowded months, you might wanna consider traveling from May to Nov (expect daily showers). \n\nReady for your next wanderlust? Just keep your senses open. Enjoy! \n\nxx, wittydoll",
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      "body": "wow, such an inspiring post! Thanks for sharing knowledge.  xx, wittydoll",
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      "body": "[This story](https://www.vice.com/es_co/article/nzd4bz/monologo-de-una-fotocopiadora-xerox-co) (originally published in spanish) is part of [VICE](https://www.vice.com/es_co/article/nzd4bz/monologo-de-una-fotocopiadora-xerox-co) Special Fiction 2016, dedicated to Latin American literature. Enjoy! \n\n![1485976002928-vice_final_b_low.jpeg](https://steemitimages.com/DQmbg89QkPNyc5CZYVpjzXnL4pU4twQjdDM5Hii3oqovQbL/1485976002928-vice_final_b_low.jpeg)\n\n*The stage is dark, someone clears up in the audience, coughs, clears his throat again. Another answers a call, someone opens a can of soda, someone else laughs when they see the screen of their phone. The lights dimly illuminate the audience, they go out while a beam of light comes from the upper part of the stage, the beam illuminates a large, old, spacious, beige digital copier at the center of the stage. A voiceover, a male voice, which is, in reality, the voice of the digital copier, is heard:*\n\nDiego's only love was Dana. His story was not the product of chance but of cruelty, as happens with some miserable love stories, and the result of that love story was the transformation of Dana into a computer, the first computer, so common today. Well, before computers, we, the descendants of Xerox, had a leading role in the offices. Diego bragged about the new photocopier he had bought for the office, the bastion of modernity, a machine ready to take copies of everything that crossed his mind. As you know, we, the descendants of Xerox, are the result of that old and unfortunate metamorphosis of Photos, the younger brother of the nymph Echo, both brothers condemned by the gods to reproduce words but never to create them. The new digital copier - and its predictable repetition of words - was a before and after. Everything in that office had an original and a copy, sometimes several copies, even seven when it came to contracts. In any case, photocopies of all kinds of documents were made and on almost any occasion. Reports, notes, invoices, diplomas, IDs, notes. An account was paid: there was a photocopy. An order was made: there I had a pair. A debt was paid: there was his double. It's better to have a backup of everything we do, Diego told his secretary while he handed him a duplicate of the bills, in ringed folders, of the five years the insurance company had been in operation.\n\n\n![1485975856791-vice_final_low.jpeg](https://steemitimages.com/DQmaw5oAGKx3UXutUrHBzxUufTFjRSGejMFvBoL1GRRgk6u/1485975856791-vice_final_low.jpeg)\n\nSuch was the rage of the photocopies that one night, when everyone had already gone home, Efraín, the cleaning worker, saw from the hall that Diego was taking copies of his two outstretched hands, open, on the glass of the photocopier, and the green light tube illuminated from left to right the sleeves and face, reflecting, like a screen, the intense light. Ephraim carried a red plastic bucket with a mop inside, a yellow rag hung from the bucket, and a Windex hung from the pocket of his navy blue uniform through the atomizer. He hesitated to turn on the light to get his boss's attention, to begin his work, but it was clear that he was absorbed. He left the red plastic bucket on the floor, took out the mop and rested his weight on the mop, and decided to start on the first floor. When he went up later to mop and shake, some photocopies of both profiles of his boss's face were found on the tray. He lifted the lid of the photocopier, saw a greasy silhouette on the glass. Nose, cheeks and lashes betrayed Diego's profile in the glass. Atomized three times, three intense circles of Windex to the center that faded to the ends and that disappeared with the yellow cloth.\n\nThe next day, Diego found a young employee who took photocopies of a book. He is challenging me, he thought. He watched as the young man skillfully took out the photocopies of the book, with a technique to pass, fast, from one page to another without opening the lid of the machine. This is a duel, he thought. Later Diego took photocopies of all the invoices of the current year, and as underlining his advantage in the duel, he took out another round of copies of the copies when the young employee arrived with another book in hand. Diego said: \"What will you do with so many useless photocopies? I brought this machine to potentiate the work of the office, to have an endorsement of all movements, not to reproduce books.\" Books are for leisure and few matter. From now on we will have copies of everything, this machine will allow us to have a total record, our day to day will be registered in photocopies, we will be able to access the memory of all our movements, no matter how small. \n\nI'm creating a day-to-day record: an unprecedented file. You are happy to photocopy love novels while I write history, because in this way, replicating the facts, as they happened, is how History is written. You, on the other hand, write the margins that do not matter to anyone. \"The young employee, fed up with his boss, sealed the duel:\" Your photocopies keep a record of the facts, they are a replica of everything that happens daily in this place, but what I photocopy will transfer to you: the more you give in to reality, the more you give yourself to reality, the clearer it will be that fiction comes out victorious, my photocopies are more glorious than yours, you do not know the power of books . I will beat you. \"And, the young employee, without wasting time, returned to his cubicle, put the two photocopied books on his desk: a novel of heartbreak that drives away and a love novel that makes him born. sprouting love was a red cover edition with golden letters, the one that scared him away was a revolving paper edition and an austere bicolor cover, however, the photocopied books are identical in black and white, they put the texts on the same level, It is the zero degree of the equality of the words, and in identical conditions the effect of the text does not diminish.On the contrary. This is how the young employee did the spell, he wrote the name of Dana, a beautiful woman of the first floor that stood out by the dimples in her smile, her full lips and voluptuous figure, with which more than one had fantasized, because it was tremendous the beauty of that smile and those breasts that trembled when she laughed, and that name, Dana, she wrote down in the first page to the photocopied book that drives away love. On the first page of the book that gives birth to love, he wrote the name of his boss. After a while, Diego and Dana crossed paths on the stairs that joined the two floors: he was delighted to see how he held her messy hair with a red garter and she despised even his smell as he passed.\n\nMany wanted her in the office, but she could not stand the dance of conquest, its unpleasant verbal contortions, its variants bored her and the wobble of one or another co-worker oppressed her stomach. Dana went in and out of the office without worrying about love or marriage, she did not care at all about one thing or the other. Upon entering the house that night, when the spell of the young employee had already taken effect, his elderly father told him: \"Daughter, to me and to the memory of your mother you owe us grandchildren\". She, fearing the bridal bed as if it were a slaughterhouse, surrounded her father's arm, kissed him on the forehead and said: \"Do not  make, dad, my maximum aspiration to marry, there are many other things that can be Pride in me more than having grandchildren. \" The old man, although according to his beautiful daughter, added: \"Your beauty and your intelligence, Dana, will oppose your desire, you will never be alone, daughter.\"\n\nTo read the complete (spanish version) magazine in PDF, click [HERE](https://upload-assets.vice.com/files/2016/12/02/1480697156MX_v9n5_Fiction__Web_.pdf)\n\nIllustrations by María Cornejo.",
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