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      "body": "## Dropbox\n創辦人：Drew Houston, Arash Ferdowsi\n2008年，Dropbox創立者之一Drew Houston在美國的知名網路社群Digg上發布了一則四分鐘的Dropbox使用教學影片，影片內容除了分享Dropbox的基本使用方式，也加入了只有使用Digg的網友才懂的搞笑幽默梗。這則影片在Digg上獲得大量的關注及點閱，甚至在一個晚上就為Dropbox吸引了超過70,000名新用戶。\n\n出處：https://www.reddit.com/r/Entrepreneur/comments/2clqa3/how_startups_such_as_dropbox_airbnb_groupon_and\n\n## Instagram\n創辦人：Kevin Systrom, Mike Krieger\nInstagram的前身是Burbn——一款結合地理位置服務和熱門遊戲主要元素而成的手機App，初期Instagram的使用者是Burbn的早期用戶。在Instagram App被開發之前便受到極大的關注和期待，當App上架之後，人們開始活躍地在Instagram上分享照片，並且很快地透過使用者的口耳相傳而遍及世界。\n\n出處：https://www.quora.com/How-did-Instagram-get-its-first-25-000-signups\n\n## Spotify\n創辦人：Haim Schoppik, Chris Maguire\nSpotify在創立初期是只有少數人才能使用的一款音樂串流網站，營造了一種少眾而高級的形象，讓大眾感覺使用了這個串流服務，自己就能超然於其他人，類似於VIP特有權的概念。\n\n出處：https://www.quora.com/How-did-Spotify-gain-initial-traction/answer/Ong-Si-Quan\n\n## Airbnb\n創辦人：Brian Chesky, Joe Gebbia, Nathan Blecharczyk\nAirbnb利用Craigslist的郵件通知系統，在招租訊息下方自動留言給屋主，使他們收到Airbnb服務推薦的電子郵件通知。這個方法使得Airbnb在初期就培養並確立了一群顧客，並且在後來比Craigslist更受到房屋招租的屋主（使用者）們歡迎。\n\n出處：https://www.forbes.com/sites/hbsworkingknowledge/2016/07/13/how-uber-airbnb-and-etsy-attracted-their-first-1000-customers\n\n## Tinder\n創辦人：Justin Mateen, Sean Rad\nTinder初期先是邀請大學的姐妹會成員使用這款App，等到她們註冊完畢後，再向鄰近地區的兄弟會推廣。因為平台上已經有了地域性和社交性連結高的女成員，這使得男成員使用App的意願提高，也成功帶來Tinder初期的大量用戶。\n\n出處：https://parantap.com/tinders-first-year-growth-strategy\n\n## PayPal\n創辦人：Elon Musk, Peter Thiel\nPayPal初期為了搶佔市場，用戶註冊的話就贈送10美金，此外推薦朋友加入的話可再另外獲得10美金，因為這項策略PayPal的用戶在初期有了爆炸性的成長。\n\n出處：https://blakemasters.com/post/20582845717/peter-thiels-cs183-startup-class-2-notes-essay\n\n## Uber\n創辦人：Travis Kalanick, Garrett Camp\nUber以共乘及代僱駕駛服務聞名，讓司機駕駛的車輛能夠和乘客共享，其後更推出了Uber Black，主打更專業的司機及更高規格的服務品質。當乘客在結束一趟Uber的行程後，對服務和體驗感到滿意，便會向身邊的親朋好友推薦使用Uber的服務，進而達到Uber的好口碑及知名度。\n\n出處：https://hbswk.hbs.edu/item/how-uber-airbnb-and-etsy-attracted-their-first-1-000-customers\n\n## Facebook\n創辦人：Mark Zuckerberg, Dustin Moskovitz\n最初，Facebook的註冊僅限於哈佛大學的校友及學生，後來逐漸開放讓其他大學的同學加入使用，使得這個社群網站快速擴展到全世界。\n\n出處：https://www.quora.com/How-did-Facebook-gain-its-initial-traction\n\n## YouTube\n創辦人：Chad Hurley, Steve Chen, Jawed Karim\nYouTube為了讓更多人註冊，並且上傳自己的影片，曾舉辦許多競賽活動。憑著「訂閱頻道」以及其他的互動功能，YouTube得以在當時其他的影片分享網站中勝出。\n\n出處：https://www.quora.com/How-did-YouTube-gain-its-initial-traction/answer/Amir-Jaffari\n\n## Yelp\n創辦人：Jeremy Stoppelman, Russel Simmons\nYelp在初期時嘗試提供一些獎賞給網站上的核心評論家（Yelp Elite），促使他們在網站提供更多的評論及內容，以此吸引到更多人使用Yelp。\n\n出處：https://www.quora.com/How-did-Yelp-get-initial-traction-and-overcome-the-critical-mass-problem\n\n## Product Hunt\n創辦人：Ryan Hoover, Nathan Bashaw\nProduct Hunt的前身其實是Linkydink上的一個群組，搜集來自各地的新商品，並透過Email寄送給有興趣的成員。創辦人Ryrn Hoover初期邀請他的新創圈朋友們加入這個群組，得到很大的正面回饋後，Ryan便和他的朋友們著手打造了現在了Product Hunt網站。\n\n出處：http://ryanhoover.me/post/69599262875/product-hunt-began-as-an-email-list\n\n## Quora\n創辦人：Adam D’ Angelo, Charlie Cheever, Rebekah Cox\nQuora的創辦人和早期員工分別向他們各自的朋友推薦使用Quora的網站；另外，初期時為了維持問答集的品質，員工們都是自行生產Quora上的內容，也因此讓他們的網站訪客與日俱增。\n\n出處：https://www.quora.com/How-did-Quora-get-initial-traction\n\n## Sidekiq\n創辦人：Mike Perham\nMike Perham在個人部落格上撰寫Ruby開放原始碼的相關文章數十年有餘，因此當Sidekiq的初始版本釋出時就已經有一定數量的使用者。另外Mike也會參加Rubyconf或是Railsconf這類的技術交流大會，並向其他參加者推廣介紹Sidekiq這個處理系統，讓它更廣為Ruby的開發者們所知。\n\n出處：https://www.indiehackers.com/businesses/sidekiq\n\n## Reddit\n創辦人：Steve Huffman, Alexis Ohanian\n初期為了在Reddit上持續累積貼文的數量，團隊創造了一些假帳號，讓Reddit看起來似乎正在被許多用戶使用，進而吸引了更多真實的用戶註冊使用。此外，Reddit的兩位創辦人花了$500美金製作Reddit的貼紙，將貼紙貼在他們的所到之處、公共場所，或是參與活動時發放給其他參加者。提高了他們的曝光率。\n\n出處：http://kirjonen.me/how-quora-and-reddit-solved-the-chicken-and-egg-problem\n\n## Robbinhood\n創辦人：Baiju Bhatt, Vladimir Tenev\n在2011佔領華爾街的示威運動後，Robbinhood的創辦人認為需要建造一個為群眾提供投資工具及管道的軟體，因而開發了Robbinhood的App。他們意識到提供一個簡易投資的工具平台，必須從手機App做起。使用者們在Reddit或是Hacker News這類的網站上大為推廣Robbinhood，使得他們在短時間內就累積了大量的使用者。\n\n出處：https://www.huffingtonpost.com/david-ongchoco/startup-insider-the-story_b_7976446.html\n\n## DoorDash\n創辦人：Stanley Tang, Tony Xu, Andy Fang\nDoorDash的概念始於創辦人Stanley大學三年級時在Palo Alto（加州的一個城市）一間馬卡龍店和老闆的訪談，原本Stanley想建立一個可以幫助小型企業主的科技軟體，因此透過這樣的訪談試圖搜集意見。這個馬卡龍老闆Chloe和他提到關於外送服務的困難處，因此讓Stanley有了初步的構想。\n他和他的共同創辦人想要知道這些店家外送服務的發展困境，是因為過去有人做過和他們類似的事情，但是失敗了、抑或是大部分的人根本沒有這個需求；因此他們開始了一項測試：建立一個簡單的單一網頁，放上Palo Alto地區幾間店家的餐點Menu，並且在網站最後放上連接他們個人電話號碼的按鈕，而當天就立刻接到有人訂購外送餐點的電話。不久後，外送的訂單如雪片般降臨，而他們也利用課堂外的時間到學校發送傳單、親自為客人外送餐點，這些親力親為的經驗也使得他們能夠更加了解DoorDash整個流程的運作，也更有助於產品的優化。\n\n出處：http://startupclass.samaltman.com/courses/lec08\n\n## Scribd\n創辦人：Trip Adler, Jared Friedman\nScribd在提供電子書及有聲書的訂閱之前，曾經是個單純的電子文檔分享網站。初期除了能夠讓使用者簡易地上傳文檔之外，Scribd團隊成員也會在Reddit或是Quora這類的內容網站上搜集內容和文章，也會透過現有的使用者向外連結其他社群或是作者，以開發其他的潛在客群。\n\n出處：https://www.quora.com/How-did-scribd-drive-so-much-user-generated-content-on-their-site/answer/Jared-Friedman\n\n## Medium\n創辦人：Evan Williams\nMedium在上線初期，只提供約一百個左右的使用者在網站上發布內容，但是只要擁有Twitter帳號的使用者都可以閱讀Meidum上的內容。簡單來說，只要擁有Twitter帳號就能夠註冊成為Medium的會員。\n另外，初期在Medium上發布內容的作者，不但提供良好的內容品質，更吸引了他們各自的關注者或朋友來使用Medium。\n\n出處：http://www.simonowens.net/how-medium-is-using-the-mullet-strategy-to-attract-new-users\n\n## Grubhub\n創辦人：Matt Maloney, Michael Evans\nGrubhub的創辦人Matt和Michael原本是Apartments.com的開發者，他們苦於晚餐的訂購選項太少、而打電話訂購外賣的程序又太過繁瑣，便有了建立一個在線上訂購外賣餐點的網站的想法，為廣大的飢餓人們解決這項困擾。他們收集了芝加哥地區數百間餐廳的Menu，並放到他們的訂購頁面上，試圖和這些店家收取每六個月$140美金的刊登費用。但是店家們已經有原本自己的餐廳網頁，成效也並不佳，因此他們不願意支付這項費用，直到Grubhub提出改為收取每筆成交訂單的10%佣金，才被店家們接受，更因此吸引更多的使用者。\nGrubhub意識到他們正在進行的是一個可擴展性極高的商業模式，於是他們將團隊遷移到舊金山，僱用了負責簽訂舊金山地區餐廳的業務經理，在較多人會經過的轉運站等地方張貼了大型廣告，以吸引晚上才下班的工人和更多的使用者。\n\n出處：https://www.inc.com/magazine/201411/liz-welch/how-i-did-it-matt-maloney-of-grubhub-and-seamless.html\n\n## LinkedIn\n創辦人：Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, Jean-Luc Vaillant\n創辦人之一的Reid在初期活用了他的個人社交網絡，邀請身邊各領域的成功人士使用LinkedIn，使得LinkedIn在初期就成功奠定專業人士使用之社群網站的基礎，也因次成了許多人選擇使用LinkedIn的強大誘因。除此之外，LinkedIn也能透過Outlook輕鬆加入，讓這項服務獲得了更好的口碑，也因此成功吸引了更多人邀請他們的朋友加入這項社群網路。\n\n出處：https://www.quora.com/How-did-LinkedIn-product-get-its-initial-traction/answer/Keith-Rabois\n\n## Codecademy\n創辦人：Zach Sims, Ryan Bubinski\nCodecademy創立於2011年8月份，但是在2012年初的時候就已經達到了超高的線上註冊人數。Codecademy在2012的新年時打出了「從2012年開始學編碼」的主題活動，讓人們廣為向自己的朋友們分享，而LinkedIn的“邀請通知”在吸引新用戶方面也起了很大的作用。\n\n出處：https://www.quora.com/How-did-LinkedIn-product-get-its-initial-traction/answer/Keith-Rabois",
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